Latest / Dealer Talk With Jen Suzuki
Stop Paying Your Customer's Repair Bill! Financing First. Discounting Last.
This is a very simple strategy that is overlooked all the time! You will mprove your ELR at same time.
If you're discounting before offering financing, you're doing it backwards.
In this episode, Jen Suzuki tackles one of the biggest profit leaks happening in service departments every day. Advisors hear a repair total, feel a little customer hesitation, and immediately start shaving dollars off the repair order. The problem? Most customers aren't saying no because of the total cost. They're reacting to the immediate out-of-pocket impact.
Jen breaks down why discounting weakens value, lowers…
The skinny
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