eCommerce, Clearly | Episode 16: India’s Health & Wellness Boom — Supplements, D2C & Quick Commerce
India’s health & wellness market is changing fast — and it’s becoming one of the most interesting categories in Indian e-commerce.
In Episode 16 of eCommerce, Clearly, I break down what’s happening across the health & wellness ecosystem — from supplements, protein and functional foods to quick commerce, D2C, offline retail and the growing interest from FMCG giants.
We look at:
→ How India’s health & wellness category evolved
→ Why health & wellness is not one single market
→ How consumer buying behaviour is shifting from planned to unplanned purchases
→ Why quick commerce is changing the way…
The skinny
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