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Building Homes, Not Facilities: Mark Maxfield on The Cottages' Approach to Senior Care | Nursing Home Series | Senior Care
🎙️ Culture Over Census: Mark Maxfield's Leadership Philosophy at The Cottages
In this insightful conversation, Mark Maxfield, CEO of The Cottages Assisted Living and Memory Care, shares how he built a thriving senior care business from the ground up. Starting with one 16-bed home on his grandparents' land in 2001, Mark has expanded to over 20 locations while maintaining a residential, home-like environment for residents. With nearly 24 years in the industry, Mark reveals how his focus shifted from business metrics to building an exceptional team culture, and how this transformation fueled…
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