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Selling 4 Retail Condos for KB Home in Castro Valley, CA: An Intro to a Case Study_Tim Vi Tran_Season 1, Episode 31
What do you do when a national homebuilder entitles a mixed-use project… but gets stuck with four small commercial condos that hardly anybody seems to know how to sell?
KB Home, a publicly traded residential developer, had completed an 80-unit mixed-use project in Castro Valley, California. As part of the city’s requirement, the development included four ground-floor retail condos. But these were cold-shell units: bare-bones spaces without finished interiors, HVAC, connected water meters, or lighting buildout.
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For many brokers, that…
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