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Farm Small: Running Very Profitable Self-Serve Farmstands (FSFS234)
In this episode of Farm Small, Farm Smart, we're talking to Joel Konrad of Konrad Farm Markets who primarily sells pumpkins.
Joel's business model is both interesting and simple: he rents out spaces on busy streets and sets up self-service farm stands made of repurposed metal trailers. Despite the model's simplicity, a few things go into the planning: choosing a well-populated street, choosing a property with good visibility, enough space for multiple cars to park at a time, and a safe spot to turn around. When it comes to pricing, their method is equally as simple: eyeballing—largely…
The skinny
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