Latest / 70 80 / SETTANTAxOTTANTA: 1965. Il fustino Dash diventa specchio di un’epoca. Il detersivo e il contenitore multiuso affascinano le casalinghe

Transcript

SETTANTAxOTTANTA: 1965. Il fustino Dash diventa specchio di un’epoca. Il detersivo e il contenitore multiuso affascinano le casalinghe · 70 80

• 0:00
  At the UPS Store, we ensure your small biz stands
• 0:02
  out with a variety of high -quality paper stock
• 0:04
  options, banners, posters, brochures, and more.
• 0:06
  Most locations are independently owned. Product,
• 0:07
  services, pricing, and hours of operation may
• 0:09
  vary. See center for details. The UPS Store.
• 0:11
  Be unstoppable. Come into your local store today
• 0:13
  and get your print on. Dinner time. It's more
• 0:17
  than just a meal. It's when work comes to a halt,
• 0:19
  where macaroni masterpieces are made and little
• 0:21
  moments turn into lasting memories. With the
• 0:25
  Blue Cash Preferred Card, you can get 6 % cash
• 0:27
  back at U .S. supermarkets. so you can bring
• 0:30
  home the flavors that bring everyone together.
• 0:32
  We did say everyone. Make the special moments
• 0:36
  even more rewarding. Learn more at americanexpress
• 0:38
  .com slash explore dash bcp. Terms and cashback
• 0:41
  cap apply with Blue Cash Preferred. Welcome to
• 0:53
  70x80, the section of 7080 .it that deepens the
• 0:57
  topics discussed on the portal. I'm with the
• 1:00
  journalist Enzo Mauri, who introduces today's
• 1:03
  topic. Good morning, today we are talking about
• 1:05
  one of the carousels probably among the most
• 1:07
  famous of the 70s. Italian housewives around
• 1:11
  supermarkets in that period expected to meet,
• 1:14
  from one moment to the next, the actor Paolo
• 1:16
  Ferrari, protagonist of the carousel where he
• 1:18
  proposed to exchange the Dash rifle with two
• 1:20
  of a Canon brand. it seems in fact that the first
• 1:23
  advertisements of that type were shot with the
• 1:25
  kind of camera mode to obtain from the ladies
• 1:27
  object of the unusual exchange a reaction as
• 1:30
  spontaneous as possible It is not to be excluded
• 2:00
  that someone even accepted it. Later, however,
• 2:03
  he preferred to employ actors. Nothing strange,
• 2:06
  since it is to combine the brand of the well
• 2:08
  -known with the secret mirror brought to success
• 2:11
  in Italy by Nanni Loi, was of the same origin
• 2:13
  in the United States, the homeland of the multinational
• 2:16
  Procter & Gamble, from which the DASH funnel
• 2:19
  came. The arrival of the DASH funnel, containing
• 2:21
  the cylindrical shape, coincided in 1965 with
• 2:25
  the Italian launch of the detergent produced
• 2:27
  in the Procter & Gamble laboratories in Pomezia,
• 2:30
  near Rome. The white detergent contained in the
• 2:33
  DASH funnel had as peculiarities the blue grains
• 2:35
  of perboratex, an element that gave a deep characteristic.
• 2:39
  Inside there was a pellet with which to dose
• 2:42
  the amount of product to be used. In addition
• 2:44
  to the undoubted originality of the fustino shape,
• 2:46
  the product was accompanied by a slogan destined
• 2:48
  to remain in the history of advertising, wash
• 2:51
  so white that you can't be whiter. Witness to
• 2:54
  the deception of the first carousels was Mike
• 2:56
  Buongiorno whose task was every time to subject
• 2:58
  gentlemen to evidence that highlighted the quality
• 3:02
  of the DASH detergent. Ecco, qui le ragazze imparano
• 3:05
  a cucire e a ricamare. Sa, per noi donne il corredo
• 3:07
  è una cosa molto importante. Un argomento davvero
• 3:10
  interessante per le future spose in ascolto.
• 3:12
  E che consiglio può dare? Che si ricordino che
• 3:14
  il corredo va usato, non da tenere nei cassetti.
• 3:17
  Deve essere perciò molto semplice, facile da
• 3:20
  lavare e tutto bianco. Ah, lei deve essere un
• 3:22
  'esperta di bianco, signora. Può ben dirlo. Ho
• 3:25
  visto più corredi in una settimana che una madre
• 3:27
  in tutta la sua vita. Un giudice ideale, quindi,
• 3:30
  per la prova Dash. Signora, questo bucato è stato
• 3:33
  tutto lavato in lavatrice con dash, una parte
• 3:36
  anche candeggiata. Quale parte è più bianca?
• 3:40
  Forza. Non c 'è differenza. Giusto. Dash washes
• 3:44
  so white that you can't be whiter, not even with
• 3:48
  a padlock. The most famous carousel, however,
• 3:50
  is undoubtedly the one interpreted by Paolo Ferrari.
• 3:53
  The success was such that it flooded for 11 years,
• 3:55
  from 1972 to 1983, ending up as the subject of
• 3:59
  various parodies, such as those of the Squam.
• 4:02
  Once emptied, the Dash rifle became a comfortable
• 4:05
  container in which everything went, from umbrellas
• 4:08
  to toys, from scratches to objects of all kinds.
• 4:11
  The very young then used it as a tambourine.
• 4:13
  of a hypothetical battery. In 1982, in order
• 4:16
  to meet the needs of the Italian families, at
• 4:19
  the expense of the small spaces of their homes,
• 4:22
  the Dasch rifle took on the shape of a piped
• 4:24
  parallel, easier to keep in the corners. Today,
• 4:27
  the few surviving cylindrical rifles have become
• 4:30
  collectible objects. The Dasch 2x1 advertising
• 4:33
  by Paolo Ferrari became the protagonist of a
• 4:35
  funny scene from the 1984 film Il ragazzo di
• 4:38
  campagna with Renato Pozzetto. Scusi, lei cambierebbe
• 4:46
  il suo fustino con due qualsiasi? Io li cambierei,
• 4:49
  ma quello là non vuole. Guardi, senta, scusi,
• 4:51
  è più forte di me. Guardi, io non ce la faccio.
• 4:54
  Trovate uno più cretino. Basta! Cacciatemelo
• 4:56
  via! Toglietemelo dai piedi! Grazie a Denzo Mauri
• 4:59
  per il tema odierno. Appuntamento alla prossima
• 5:02
  puntata di 70x80. Avete ascoltato 70x80. Ti ricordi?
• 5:07
  Una produzione KVOX. Here in Key West, we were
• 5:13
  out before it was in. In this open and inclusive
• 5:17
  paradise, you can be yourself, make new friends,
• 5:21
  and savor our live and let live vibe. With LGBTQ
• 5:25
  plus friendly accommodations, our legendary nightlife,
• 5:29
  and year round activities and events, it's always
• 5:33
  a good time to come as you are. Key West, close
• 5:37
  to perfect, far from normal. What's up, foos?
• 5:42
  Main event Jey Uso here from the WWE. When it's
• 5:45
  just me between matches, it's day one -ish. And
• 5:47
  that means it's Chumba time. With hundreds of
• 5:50
  casino -style games and new titles arriving weekly,
• 5:53
  there's always something fresh to try at Chumba
• 5:55
  Casino. The daily boosts make it even more fun.
• 5:57
  And have me about to get them all during my downtime.
• 6:00
  Ready for a fun way to chill out and enjoy a
• 6:02
  few minutes for yourself? Less Chumba. No purchase
• 6:05
  necessary. VGW Group. Voidware prohibited by
• 6:08
  law. CTs and Cs. 21 Plus. Sponsored by Chumba
• 6:10
  Casino.