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Pittsburgh Innovation: Poetica Marketing Has Top Tips for SEO, GEO and More

Looking to keep up with the latest digital marketing trends and brush up on the basics to keep your company's visibility topnotch?

TechVibe welcomes Pat Schober, Founder of Poetica Marketing, to explore how:

SEO and GEO are evolving marketing strategies that require creating high-quality, well-structured content optimized for both human readers and AI search engines. This includes using descriptive headers, alt tags, backlinks, and creating easily scannable content.

Businesses should diversify their marketing channels and not rely solely on one platform or strategy. This approach helps…

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