Latest / Banking Transformed with Jim Marous
The Future of Credit Card Marketing
Credit cards are one of the primary foundations for credit relationships at many financial institutions, accounting for 37% of consumer purchases by dollar value in 2021. But the marketplace is changing, as usage patterns evolve due to economic conditions and new credit alternatives.
To continue to grow credit card relationships, banks and credit unions must reimagine their products to meet consumer needs, using deeper data insights to to reach specific segments, drive engagement, and rethink card economics.
We have Josh Turnbull and Craig LaChapelle from TransUnion on the Banking Transformed…
The skinny
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