Latest / Inspiring Stories / Failure is not an option with Cyndee Woolley

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Failure is not an option with Cyndee Woolley · Inspiring Stories

0:04
Speaker 1: Thank you for listening to the picture of a radiant.
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Speaker 2: Rat.
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Speaker 3: You readything to me? Oh well, well say, oh well
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not a bad stop. I just see.
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Speaker 2: So smash. So is it.
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Speaker 4: All right?
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Speaker 1: Welcome back everybody. It is time once again for inspiring stories.
1:42
Go grab that last minute snack, that warm beverage, that
1:48
comfortable chair so you can sit back and listen to
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us interview Cindy Woolly Well Cindy and her intro. She
2:00
starts off failure was not an option. She started her
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career in communications for the construction industry. From one day one,
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she knew that she wanted to build something of her own,
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but as a single mom time never felt right. Then
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the economy collapsed and the downturn of two thousand and
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seven to two thousand and nine gave her the push
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she needed. She launched a C two Communications and failure
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simply was not an option. More than sixteen years, that
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decision gave my daughter in her an extraordinary life adventures,
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educational flexibility, and work that genuinely matters. Over twenty five years,
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she has helped businesses, nonprofits and political campaigns do one thing,
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cut through the noise, and get heard by the people
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who matter. Most, whether the goal was boosting sales, inspiring votes,
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or building lasting community community pride. Her work has always
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been about messages that don't get attention, they drive action.
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Today it's a host of cutting through the clutter on
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the Mission Matters network, bringing in experts every week to
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help leaders build communication strategies that actually stick. It all
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comes down to one belief. The right message delivered to
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the right audience at the right time changes everything. So
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with that being said, why don't we bring Cindy on
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the show and let's hear more about how Cindy builds
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communications that really matters and changes everything. Welcome to the show, Cindy.
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It's like, it's really great to meet you, and I
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love how you want every message account and change something.
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So how did you get started?
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Speaker 5: You know, I found a love for communications in college
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and and this idea that with messaging and how you
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how you bring a message to life, can can help
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inspire people in different ways. And obviously there's the marketing
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aspect of that in a lot of ways where people
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are influencing purchases. But I get more passionate when people
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connect heart to heart and they can really understand what
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makes someone tick. But yeah, it's been it's been a
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wild ride of twenty five years. Now in the industry,
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I'm starting to find myself as one of the uh,
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one of the people who mentors rather than looking towards mentees,
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you know that the senior advisor and and helping nurture
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people along.
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Speaker 4: So it's a good spot.
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Speaker 5: But after college, I started out in the leisure industry.
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I worked in the sales department at a resort and
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we did large conference conferences and business conferences and so forth.
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That was back as when we had September eleventh occur
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and disrupted the industry quite a bit, And I ended
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up leaving the hotel industry because it just there was
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a lot of stress in the days were a lot longer,
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and I was ready to start a family and wanted
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to be home at night. But and I moved into construction,
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and that was another another section of life, right Like,
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I always knew that I wanted to start my own business,
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but I also knew that it was better to start
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from learning from other people, right So I worked for
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PBS Contractors in Southwest Florida, a commercial general contractor that
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was then owned by Russell Budd who's been one of
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my one of my most influential mentors in life. And
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he had a very strong family ethic and a very
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strong work ethic and do the right thing ethic, and
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you know, so we worked together very well for seven
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or eight years before it was time for me to launch.
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And it was time for me to start my own business.
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And I was a single mom at the time when
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that happened. And I hope you don't mind my cat
8:04
making a little debut here, We're welcome. I had one
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podcast where my cats were sitting behind me and they
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decided to get into a fight. So that was a
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little awkward, but a cuddle a cuddly cat. I'll take
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a cuddly cat.
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Speaker 4: In each ot. So I launched.
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Speaker 5: I launched my business in two thousand and nine, and
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you know, I was a single mom and I knew
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just I knew that launching my business was going to
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give me the flexibility that I needed.
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Speaker 1: Uh.
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Speaker 4: It was going to give me.
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Speaker 5: The opportunity to work and grow and make the money
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that I wanted to make. And it was going to
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help keep me connected to different different people in the
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community that I I loved working with.
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Speaker 4: And it's been a wild ride.
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Speaker 5: So I'm I'm actually coming up on my seventeenth anniversary here,
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so this is an exciting time.
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Speaker 4: Congratulations, I'm a teenager.
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Speaker 1: Yeah, well, a teenager is a business that's that's a
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little different than teenager as a you know, adolescent, a
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little different.
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Speaker 5: A little bit, yeah, a little a little less wild ride.
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Speaker 4: Yeah, and I think the wild pilots.
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Speaker 1: Over but only in your own business is a bit
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of a wild ride.
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Speaker 4: It is not for the faint heart man, absolutely.
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Speaker 1: So what it does far what is what has been
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one of your greatest ups?
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Speaker 4: My greatest ups?
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Speaker 1: Yeah, that one thing, like, yeah, we did it.
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Speaker 4: Gosh.
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Speaker 5: You know, every once in a while, I sit back
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and I reflect on, you know, which campaigns I've been
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involved in and projects we've worked on, and and I go, gosh, we.
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Speaker 4: You can count.
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Speaker 5: You can count a lot of ways that you've had
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impacts that probably five billion people will never care about,
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but the five hundred thousand that were impacted really do
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you know? One of my one of my biggest successes,
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I think was a nonprofit event that I brought back.
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Speaker 4: The event was.
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Speaker 5: The farm City Barbecue, and it was an iconic tradition
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in the community and it was at risk of closing
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down just because of a lack of leadership in some
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restraints that were holding it back. But I was lucky
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enough that my book at PBS Contractors wanted me to
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get involved and wanted me to see how I could help.
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I don't think he realized that that would involve me
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running the organization for twenty years. But I spent literally
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twenty years on the board or as the ex you know,
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the volunteer executive director for the event. And so it
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was a barbecue that happened literally the Wednesday before Thanksgiving
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every year, and the whole goal was bringing together, bringing
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together the farming community and the business community, and all
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of our local elected officials would come and serve lunch.
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Speaker 4: To the people who attended.
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Speaker 5: And that started at four hundred, five hundred people and
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by time by time I left, it was around three
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thousand people for a two hour lunch.
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Speaker 1: Wow. Former chef, so I actually so that I could
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go to university, and we used to do the one
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place I worked at, we used to do six hundred
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plates at dinner. And I know what kind of worked
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that is three thousand? How many kitchens did you take
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up to do that kind of work.
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Speaker 4: It was.
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Speaker 5: It was an outdoor grilling event, and we had we
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lit up grills, We went through a palette of charcoal,
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and you know, something like something like two thousand pounds
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of steaks, limited options.
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Speaker 4: You got a steak, You got your corn. Yeah, you got.
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Speaker 5: Your mocholy salad that came from the community.
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Speaker 4: Yeah. It took a lot of prep work.
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Speaker 5: There were a lot of moving parts, and I so
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in that whole legacy of like where things go and
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how things move on. I stepped away from the event
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just my life circumstances took me in a different direction.
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But my former mentor, Russell Budd, his daughter is now
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managing and running the event and it I just think
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that that's one of the coolest things to be able
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to pass it on literally to the next generation like that.
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And I'm sure she's making it bigger and better in
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the ways that you know, makes sense for the organization now.
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But yeah, that's seventy five years, a seventy five year tradition.
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I kept it alive, So that's pretty that's pretty amazing.
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Speaker 1: That that is amazing. I'm sorry, I know you probably
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would to move on to another thing, but I was
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like that's quite the achievement. So mm hmm.
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Speaker 5: It's you know, I I used to I used to
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look at that and just think it.
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Speaker 4: It wasn't about the launch.
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Speaker 5: It never was like the stake right like, it was
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about the community. It was about the people coming. And
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they didn't they didn't walk up and shake hands.
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Speaker 4: They walked up and hugged each other.
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Speaker 5: And they walked up and hugged people that they might
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only see once or twice a year, you know, from
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the farming community and the business community, and and so
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you know, you you create those connections, and it just
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it's powerful.
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Speaker 4: It's very powerful.
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Speaker 1: Well, it's to be totally honest with you, connecting the
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people who too inheritently feed us every day, with a
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with with the with the business community. It's that's just
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powerful stuff to begin with, you know, because those kind
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of connections can cause a lot of things to happen
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for your community that would go way beyond where you live.
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Speaker 2: Mm hm.
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Speaker 1: And so.
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Speaker 5: Part of the reason I stepped away was my daughter
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had been accepted into a ballet conservatory in North Carolina,
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and so I moved up to North Carolina so that
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she could attend this ballet conservatory. And this was the
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time of COVID, so every meeting was virtual and I
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could pick my business up and go up to North Carolina.
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But that didn't leave me with on the grounds, you know,
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communication that I that that the event needed. And you know,
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so I think I think that ability to one of
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one of the real blessings of of the my business
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has been, you know, the ability to adapt and move
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and be be a part of different communities.
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Speaker 2: Uh.
15:55
Speaker 5: I had grown into a quasi big fish in a
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small community right my my hometown. I was very active
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in the chamber and the leadership Collier and and pr
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SA and you know.
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Speaker 4: Very active there.
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Speaker 5: And when COVID hit and shut down, you know, all
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the communications, I extracted myself from that that community to
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take my daughter to North Carolina. And I found myself
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working with international clients at that point and realized how
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I am a pretty small fish in a pretty big world.
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And it gave me you know, fresh ideas and fresh
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understandings and new cultural understandings to grow about and a
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new definition.
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Speaker 4: Of what community is.
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Speaker 5: You know, how people are impacted not just not just
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in one country, but like you know what, how up
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and here rolls over into the taxes, rolls over into
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the culture, and rolls over into the import of goods
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and services.
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Speaker 4: You know it.
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Speaker 5: It's extraordinary the reach that we have. But I think
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equally extraordinary how how much we touch each other on
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a on a day to day basis with mundane things
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that we don't even think about.
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Speaker 1: Well, okay, with that being said, what is one of
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the things that you do here in North America that
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may reach somebody in I don't know, Eastern Europe, But
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you know what I mean, what is it something that
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you do here that actually does have have a global
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effect and it may be something small that no one
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think that will have a global effect.
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Speaker 4: H You know.
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Speaker 5: So I work with ticket Search, which is an event
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ticketing company. It's a web based platform and they are
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originally from Australia and expanded into North America where I
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was introduced. But yeah, we've done we've done advertising, We've
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expanded their market into Europe, into the English speaking countries
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of Europe to touch base over there. So somewhere over
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in Eastern Europe, someone's buying a ticket that you know,
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I helped get.
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Speaker 4: I helped get the services over there, right like.
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Speaker 5: You know, but from a from a communications standpoint, storytelling,
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every time we tell a story, it's not just being
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heard locally. In fact, most of the stories I think
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that we're telling aren't being heard locally. They're being heard
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on a much bigger platform, so the podcasts, the the
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news media. I've written a book that was was and
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it's been more than ten years since I wrote that book,
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so I'm well overdue for my next book. But this
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first book did publish in Europe as well. So building
19:27
brand you I hopefully helped some help some people in
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Europe build a brand experiand expand the expand their rule
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pretty cool.
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Speaker 1: Yeah, it's it's pretty pretty awesome when you when you
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do something here and then you find out that it
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had an effect somewhere else in the world.
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Speaker 4: Absolutely.
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Speaker 1: Yeah, communication is it's well, it's already global, isn't it.
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I mean, just the idea of it.
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Speaker 5: I think communications as a whole absolutely. I mean, if
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you look at any sort of social media event that
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go you know, the repercussions heard.
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Speaker 4: Around the world.
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Speaker 5: Right, you join a Facebook group that you think is
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based in the United States, here's one so my daughter
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has a service dog, and you know, so I joined
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a Facebook group for service dogs and service dog handlers
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to just help be supportive and learn more about, you know,
20:46
being a better handler and making sure that you know,
20:49
we were doing things the right way. And I had
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to laugh so many times because people would ask what's
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the law for this?
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Speaker 4: Or what can my service dog do?
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Speaker 5: And we would get responses from Canada, from Europe, Canada
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and Europe probably the most. I don't remember a whole
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lot from South America or from Africa.
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Speaker 4: But the laws are.
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Speaker 5: Very different in depending on which state you go to,
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depending on which province, right, and then you encounter band
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breeds and what kind of service dog. And so I've
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been through lots of chats with people who are in
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the United States versus Europe, versus Canada, and that's not
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me working per se.
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Speaker 4: That's me that communication.
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Speaker 5: But you know what a collaboration effort to be able
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to be in a group and and really help help
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people worldwide.
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Speaker 1: Yeah, well, impact its impact. It doesn't matter if you're
22:02
if it's going through your company would see two, or
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if it's going through Cindy the person right, mm hmm,
22:13
so and you're right there, even like laws and regulations
22:21
on different things about disabilities. They vary from yah from
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area to area, depending on where you're where you're living in.
22:30
You know, if we're talking about service dolls, we could
22:33
even be talking about the you know, the push the
22:36
button for your wheelchair or to open a door. You
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know how effective that's supposed to be can be? It
22:44
varies from area to area also, right, I mean everything does?
22:49
So how it? I mean, so did you help these
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people adapt to the laws in their area or you know,
22:58
how did you? How did you? How do you figure
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that out? If somebody's got to travel with their service dog?
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Speaker 5: You know, I think it's about understanding, and everyone's pointing
23:09
to research or pointing you to the right research. You know,
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it's certainly you can get things on chat, ept and
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so forth. But you know this was even before that
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mainstream you know, mainstream technology could do a deep research prompt, right,
23:27
But people still.
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Speaker 4: Want to know.
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Speaker 5: There's the rules, but then how are they really applied
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when you're there in person?
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Speaker 4: Right?
23:37
Speaker 5: Because the rules may say you know, three different things,
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but it's how you're received and how you're treated and
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how much fight you have to come up with to
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get you know, to get through the line and provincially. Right, Like,
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so we think we in the United States were covered
23:59
by the Americans with Disability Act, which covers a multitude
24:03
of disabilities that are not recognized in other countries, and
24:09
namely some of the mental health.
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Speaker 4: Issues and so forth.
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Speaker 5: So if you have or even epilepsy or cardiac issues
24:19
and diabetes, you can have a service dog for those
24:22
issues in the United States. But if you travel into London,
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they don't recognize.
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Speaker 4: A service dog.
24:37
Speaker 5: That covers you know that that is detecting diabetes, that's
24:41
detecting seizures, that's detecting or supporting a child with autism,
24:47
and and so you're not going to have reciprocal access
24:52
if you go to London as you would have in
24:55
the United States. Plus, if you've got a bully breeze,
25:02
yeah there's a then you got to deal with the muzzles,
25:07
and you could if someone complains or you know, gets,
25:11
you could get separated from your dog.
25:14
Speaker 1: Well, okay, I sigh at the bully breed thing, because
25:19
it's not the breed, it's the owner. I had two.
25:27
I had two beautiful pit bulls and one very naughty
25:34
Jack Russell.
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Speaker 4: Those are spicy dogs. Jack Russells are spicy.
25:41
Speaker 1: They can get into get into some mess, right, Okay.
25:45
So I lived across the street from elementary school with
25:48
these dogs, and the jack Russell would start a little
25:53
hole underneath the fence. In the course, the two piles,
25:57
being all solid muscle, would finish the whole lot and
26:00
they go into the schoolyard. I get a phone call
26:05
and here where I live, they have been working on
26:11
banning the breed because they're considered to be vicious dogs.
26:18
You know what, those two dogs never had a vicious
26:20
bone in their body. I trusted my two year old
26:25
with those dogs, and he would swing on their ears
26:31
and climb all over them, and they would toss them
26:35
about and all kinds of stuff. It's like, so, I
26:38
don't believe in bully breed, but I understand what you're
26:41
saying that you go in a certain area and people
26:45
just get afraid because people have been abusive with those
26:50
particular animals. You know.
26:55
Speaker 5: Well, so my daughter's service dog is a rescue that
26:59
was trained, and she's a Staffordshire Terrier American Staffordshire Terrier,
27:07
and so falls under the bully breed and she would
27:11
be banned, and you know, it doesn't matter that that
27:16
this dog spends half of her time curled up on
27:19
your lap, Like it doesn't matter when you get there.
27:24
Speaker 1: Yeah you ever have have see yours? It's like suck
27:28
your daughter's thumb or something like that.
27:30
Speaker 4: Right, oh yeah, oh yeah, yeah, she's a cutie. But
27:35
you get into other countries and.
27:39
Speaker 5: Uh, we've we've been told stories that in Greece there's
27:45
just so many dogs that people will actually drop poison
27:49
to kill dogs for some reason. And I'm just like
27:52
that's terrifying, you know.
27:55
Speaker 1: Yeah, And I know that there's other areas in the
27:59
world where uh dogs or dinner.
28:03
Speaker 4: Yep.
28:04
Speaker 1: It all depends on where you are as far as
28:08
that is concerned. So you're working with a client and
28:15
you're and you're trying to get them branded in other
28:20
areas of the world. How do you bridge those cultural
28:25
differences in the and legal differences and all that. How
28:29
do you bridge so that they can they can communicate
28:32
and do their marketing well? Uh in other parts of
28:35
the world.
28:37
Speaker 4: Absolutely. You know.
28:38
Speaker 5: One of my one of my former clients is Excel Guyana,
28:43
and that is a consulting firm located in Guyana and
28:49
Excel helps businesses come to Guyana and work within the
28:56
oil industry has been booming in the past few years,
29:01
connects them to the government leaders in the business community.
29:05
So you've got a company that's kind of in that
29:08
intermediary zone of like, we're bringing diverse cultures in to
29:14
serve our local culture. And so we we had to
29:18
do some training with the different cultures in the different
29:24
communities that they were were bringing in and working with.
29:27
And that's everything from European countries that that were bringing
29:35
in oil executives or Chinese companies that were bringing in
29:41
major infrastructure and construction opportunities and trying to trying to
29:48
tap into the infrastructure needs of the country. And so
29:53
we we would do a profile of what is culturally acceptable,
30:00
what are some of the influences, and how to best
30:03
communicate with with, you know, people of different cultures. And
30:10
you have to make a conscious effort to really look
30:13
at what I think this is true in not just
30:18
not just different cultures internationally, but different cultures your neighbor
30:25
next door, right, you have to take a minute to
30:28
look at look at life from their point of view,
30:30
and what are some of the influences that are are
30:36
that they're facing, that are impacting them, What are their challenges,
30:41
what are their pain points? You know, is there is
30:44
there an area that that you can help them reduce
30:47
that pain? Is there an area where you normally take
30:52
it for granted that you know, you drink coffee in
30:55
the morning and every morning you drink coffee, but your
30:58
neighbor has high blood pressure and they can't drink coffee, right, Like,
31:03
that's a it's a different, different need. And once you
31:08
can be open minded and really be conscious about what
31:11
you're you're looking at and what you're accepting and how
31:15
you're presenting yourself, it's really not that that difficult, especially
31:21
with technology now, to really understand what's acceptable culturally in
31:27
terms of greetings and communication and you know, being able
31:33
to serve them.
31:35
Speaker 1: Right that that makes sense. So when you take on
31:42
a client, it sounds like there's this also this mountain
31:46
of research that do you have to do to so
31:49
that you understand differences from culture to culture, region or
31:52
region and what the serious impacts are.
32:00
Speaker 5: Absolutely, we do a market research report so we understand
32:03
the specific industry that they're serving, but then we'll do
32:08
a cultural report as well so that we can understand
32:11
communication preferences and styles and be able to speak more
32:17
effectively and communicate more effectively across lines. And I think
32:22
that's part of the reason that I was hired by
32:26
a company in Guyana was they wanted a more American,
32:32
a more you know, they knew that they were reaching
32:35
an international audience and they wanted just to bring in
32:38
that outside perspective. So we, you know, we work together
32:43
and collaborated a lot on that and they launched their
32:47
brand and they're thriving. It's really an extraordinary, extraordinary country
32:55
with opportunities, and so Excel is doing pretty well.
33:01
Speaker 1: Yeah, I think I've actually heard them. I was going
33:04
I was gonna knew, corrected me. It wasn't mining. It
33:07
was oil. Uh, because I thought they were mining, but
33:12
not a lot of differences between oil and mining though,
33:15
and how they have to bring workers in to actually
33:21
extract the resource from the ground, right m hm. So yeah,
33:29
I was pretty sure I've I've actually heard of them.
33:32
It was so it's cool to hear that you you
33:34
actually worked with them, So yeah.
33:37
Speaker 4: Yeah, absolutely.
33:38
Speaker 5: We prior to the launch of Excel get and ink officially,
33:45
we were working on another project.
33:48
Speaker 4: You might have heard of, Oh my gold mines.
33:52
Speaker 5: Oh yeah, yeah, yeah, the Anconia Resources, a Canadian based company,
33:58
so yeah, that the my work in my work in
34:03
South America also connected me to Canada, so it was
34:06
pretty fun.
34:06
Speaker 1: Yeah. I do do remember this way back from from
34:13
the day of my uh my lab working days doing
34:19
analytical chemistry that uh it did some analysis work. I
34:25
didn't actually do the lab work. I did the analysis
34:28
work for uh for the likes of Phelps, Dodge and
34:31
things like that in the mining industry. So it was
34:35
fun looking at the reports because my real job was
34:42
looking at very very minute traces of things, and when
34:46
you're looking at the geological reports, the traces are not
34:52
that much different, but it's just some such a large
34:55
scale there's like is there really something there? And I
34:58
was reported like so it was pretty fun.
35:05
Speaker 4: So there was.
35:07
Speaker 5: There were definitely some reports received and I was like,
35:12
I'm not exactly sure how good that number is and
35:14
the guys who were like, those are amazing numbers, and
35:17
I said, they sure are amazing.
35:21
Speaker 1: Yeah, so it was that was pretty fun. It didn't
35:27
last all that long because well, I was used to
35:32
being in a NASA gree clean room and the results
35:37
I was used to looking at versus what they I
35:41
just wasn't excited as excited as they were. It's like
35:45
it's like, oh, you're used to do clean of stuff.
35:47
It's like so, but yeah, how is your doing your business?
35:59
How does it mean? How? How's it helped you grow
36:02
as a person?
36:07
Speaker 2: Wow?
36:08
Speaker 5: For all the times I've been asked about, you know,
36:11
my business and my leadership that I think, I don't
36:15
think I've heard that question very often? How's it helped
36:19
me grow as a person? I I think that well,
36:27
I I know that a lot of the training that
36:29
I've done and a lot of the interaction I've had
36:32
with my employees has has really helped me develop a
36:40
better better level of presence and listening and and being
36:47
able to hear where someone's at and not just not
36:53
just understand what's going on about them, not just here
36:58
for the sake of fixing, but here for the sake
37:01
of experiencing and being present with them through what they're
37:07
going through. And I say that because you know, obviously,
37:13
as as small business, you know owners, sometimes we hire
37:16
people and they don't always do what we ask them
37:19
to do, right, And you go, why I literally told
37:22
you to do X, Y and Z. Why why did
37:25
you not even touch X, Y and Z right? You know,
37:27
like they you give them what you think are crystal clear,
37:31
infallible instructions and they come back with something that is
37:35
so totally different than what you anticipated. You're like, where
37:39
are you listening from? You know, what is it?
37:43
Speaker 4: What is it that you heard that's different?
37:47
Speaker 5: And I think that that So I've obviously done a
37:51
little bit of training with that as well to through
37:54
my my business coach to really be present and hear,
38:00
and that I've taken that to family, I've taken that
38:05
to friends. That's just become a part of who I
38:08
am now, you know, and how I listen. So and
38:13
I don't think that on the surface that sounds like
38:16
that grade of an accomplishment as a as a human being,
38:19
But like when you can listen and be super present,
38:24
you your level of empathy and compassion and understanding goes
38:30
up significantly. You know, Rather than judge someone and say
38:34
how wrong they were, if you can listen to them
38:37
and understand where they're coming from, you can you can
38:40
connect with them and you can really understand that they
38:44
just heard something differently or they're coming from a different
38:47
point of view. Yeah, does that make sense.
38:51
Speaker 1: Yeah, that makes sense, that makes it makes it makes
38:54
a lot of sense. We all have a different points
38:57
of view, and how do we get to that lesson
39:01
is another story altogether. What's the ultimate impact that you
39:10
want to have in our world?
39:16
Speaker 4: You know, that's another really good question.
39:20
Speaker 5: I think it through the years that that's evolved a
39:25
little bit, and I can look back and say, like
39:30
through my work with my election campaigns that I've worked with,
39:33
you know, different communities, I know that I've helped shape
39:36
where communities are right, and that's a fantastic feeling to
39:40
know that, you know, the community is in a stronger spot.
39:45
But I think at the end of the day, the
39:47
thing that really drives me, the thing that like gets
39:50
my heart really excited, is seeing someone who didn't think
39:57
that they could that they could do anything right, they
40:01
could do school or work or arts, or you know,
40:06
that they just felt like they felt less than the
40:09
people around them. And I think creating that space where
40:15
they can grow and thrive and really understand that they're
40:20
that they're connected and that they're strong human beings, that
40:27
that gets me super excited. And sometimes that that comes
40:31
with you know, when I wrote the book building brand.
40:36
You It was just following the recession and a lot
40:40
of people had had lost their jobs and they were
40:43
looking for how do I, how do I work linked in?
40:46
How do I build my personal brand? How do I
40:49
stay relevant?
40:50
Speaker 4: You know?
40:51
Speaker 5: And and so I wrote the book not not to
40:55
be an Encyclopedia Britannica, right like, it didn't need to
40:59
be a super technical book, but to give people strategies
41:04
for you know, how to how to create conversations and
41:10
how to how to connect with people, and how to
41:15
how to look at their own accomplishments and be able
41:18
to turn them into relevant experience for the positions that
41:23
they're that they're in, because so often we downplay what
41:26
we what we have actually accomplished. And if you can
41:30
if you can look at what you've accomplished and and
41:34
take and appreciate that, you really understand your value, and
41:38
then that translates beyond now looking ahead. I'd love to
41:46
be able to do that on a grander scale. So
41:48
I'm working on a book, and the book is going
41:53
to be called Broken Trust, Rebuilding and Restoring Communities in
41:59
times of of crisis, And the the element isn't you know, hey,
42:06
one incident broke broke the community. But you know this
42:11
degrading and trust that we're experiencing on a political level
42:15
from leaders around the world. You know, I'd love to
42:19
be able to love to be able to help people
42:22
come together.
42:24
Speaker 1: Yeah, definitely want people to come together, you know, so
42:32
that that is that is a great goal to have
42:36
for our world right now since we are running out
42:40
of time. Best ways to get a hold of you
42:43
and work with you.
42:46
Speaker 5: Yeah, absolutely look for me on LinkedIn. One of the
42:50
blessings of having a unique spelling name is I usually
42:54
come up on the top top ten list here. So
42:57
if you just look for me on LinkedIn or visit
43:00
my website, it's C two hyphencomm dot com. So let
43:04
her see number two hyphenc o M dot com. I'd
43:09
love to talk to you about, you know, how you
43:11
can bring the community together.
43:13
Speaker 1: Awesome. Thank you so much for your time today, Cindy,
43:16
it's been it's been very educational. Definitely, thank you everybody
43:24
for listening today and please do uh. I have connected
43:29
with with Cindy on on LinkedIn and she's got a
43:33
wealth of information to offer us and help us communicate
43:37
better with those those audiences that we need to reach
43:42
so that we make our ultimate impact. So all right,
43:47
thank you Cindy, see you later, see you later.
43:53
Speaker 3: Help us back shoes.
44:07
Speaker 6: So I don't know, so I would from action.
44:25
Speaker 2: So that.
44:33
Speaker 3: This day.
44:37
Speaker 1: I reason to.
44:45
Speaker 3: Save me out.
44:48
Speaker 2: Choose we can't trust wait.
45:21
Speaker 3: Past ye see, she.
45:34
Speaker 1: Goes to.
45:36
Speaker 6: Strip, stop stuff, but now change.
46:15
Speaker 1: The show has been produced by Depictions Media. Please contact
46:20
us at depictions dot media for more information