Latest / Omni Talk Retail / David’s Bridal Is Turning 300 Wedding Tasks Into One Click | eTail West 2026

Transcript

David’s Bridal Is Turning 300 Wedding Tasks Into One Click | eTail West 2026 · Omni Talk Retail

• 0:00
  Hello
• 0:01
  everyone.
• 0:02
  Welcome
• 0:02
  back.
• 0:03
  We're
• 0:03
  at
• 0:03
  Omnitalk
• 0:04
  Retail.
• 0:05
  I'm
• 0:05
  Anne
• 0:05
  Mazinga,
• 0:06
  this
• 0:06
  is
• 0:07
  Etow
• 0:07
  West
• 0:08
  2026
• 0:09
  and
• 0:10
  I
• 0:10
  am
• 0:10
  so
• 0:10
  excited
• 0:11
  to
• 0:11
  bring
• 0:11
  you
• 0:11
  our
• 0:12
  very
• 0:12
  next
• 0:12
  interview.
• 0:13
  She's
• 0:13
  fresh
• 0:13
  off
• 0:13
  the
• 0:14
  stage.
• 0:14
  But
• 0:15
  before
• 0:15
  I
• 0:15
  do
• 0:15
  that,
• 0:15
  I
• 0:15
  want
• 0:16
  to
• 0:16
  give
• 0:16
  a
• 0:16
  quick
• 0:16
  thank
• 0:16
  you
• 0:17
  to
• 0:17
  Net
• 0:17
  Elixir
• 0:18
  for
• 0:18
  helping
• 0:18
  us
• 0:18
  bring
• 0:19
  you
• 0:19
  all
• 0:19
  of
• 0:19
  our
• 0:19
  coverage
• 0:20
  here
• 0:20
  from
• 0:20
  ETEL
• 0:20
  West.
• 0:21
  Net
• 0:21
  Elixir
• 0:22
  is
• 0:22
  the
• 0:22
  AI
• 0:22
  powered
• 0:23
  growth
• 0:23
  engine
• 0:23
  behind
• 0:24
  mid
• 0:24
  size
• 0:24
  e
• 0:25
  commerce
• 0:25
  brand
• 0:25
  growth
• 0:25
  for
• 0:26
  over
• 0:26
  22
• 0:26
  years.
• 0:27
  Thank
• 0:28
  you
• 0:28
  again
• 0:28
  for
• 0:28
  helping
• 0:29
  us
• 0:29
  bring
• 0:30
  you
• 0:30
  these
• 0:30
  interviews.
• 0:31
  Like
• 0:31
  our
• 0:31
  next
• 0:32
  guest
• 0:32
  who
• 0:32
  is
• 0:33
  David's
• 0:33
  Bridal
• 0:34
  CEO
• 0:34
  Kelly
• 0:35
  Cook.
• 0:35
  Kelly,
• 0:36
  I
• 0:36
  am
• 0:37
  so
• 0:37
  excited
• 0:38
  to
• 0:38
  have
• 0:38
  you
• 0:38
  on
• 0:39
  the
• 0:39
  show.
• 0:39
  I
• 0:40
  mean
• 0:40
  I
• 0:41
  just
• 0:41
  was
• 0:41
  when,
• 0:41
  when
• 0:42
  I
• 0:42
  like
• 0:42
  found
• 0:42
  out
• 0:43
  we
• 0:43
  were
• 0:43
  going
• 0:43
  to
• 0:43
  interview
• 0:43
  you.
• 0:44
  We've
• 0:44
  been
• 0:44
  tracking
• 0:45
  and
• 0:45
  following
• 0:45
  all
• 0:46
  the
• 0:46
  things
• 0:46
  that
• 0:46
  David
• 0:46
  Bridle
• 0:47
  has
• 0:47
  been
• 0:47
  up
• 0:47
  to.
• 0:47
  I
• 0:48
  was
• 0:48
  so
• 0:48
  excited.
• 0:49
  So
• 0:49
  let's
• 0:49
  start
• 0:50
  by
• 0:50
  giving
• 0:50
  our
• 0:50
  audience
• 0:51
  a
• 0:51
  little
• 0:51
  bit
• 0:51
  of
• 0:51
  your
• 0:52
  background
• 0:52
  and
• 0:52
  what
• 0:53
  you
• 0:53
  oversee
• 0:53
  in
• 0:53
  your
• 0:53
  role
• 0:54
  as
• 0:54
  CEO
• 0:54
  of
• 0:54
  David
• 0:55
  Spidal.
• 0:55
  Sure.
• 0:56
  So
• 0:56
  a
• 0:56
  little
• 0:56
  bit
• 0:56
  about
• 0:57
  my
• 0:57
  background
• 0:58
  started
• 0:58
  out
• 0:58
  in
• 0:59
  the
• 0:59
  airline
• 0:59
  business.
• 0:59
  Then
• 1:00
  I
• 1:00
  went
• 1:00
  to
• 1:00
  the
• 1:00
  trash
• 1:00
  business.
• 1:01
  Then
• 1:01
  I
• 1:01
  went
• 1:01
  to
• 1:01
  the
• 1:01
  shoe
• 1:02
  business.
• 1:02
  So
• 1:02
  it
• 1:02
  was
• 1:02
  kind
• 1:02
  of
• 1:02
  like
• 1:03
  planes,
• 1:03
  trains
• 1:03
  and
• 1:04
  automobiles.
• 1:05
  It
• 1:05
  was
• 1:05
  planes,
• 1:06
  trash
• 1:06
  and
• 1:06
  shoes,
• 1:06
  which
• 1:07
  is
• 1:07
  an
• 1:07
  amazing
• 1:07
  journey.
• 1:08
  And
• 1:08
  then
• 1:08
  I
• 1:08
  ended
• 1:09
  up
• 1:09
  at
• 1:09
  David's
• 1:09
  Bridal
• 1:10
  which.
• 1:10
  There's
• 1:11
  nothing
• 1:11
  better,
• 1:11
  Ann,
• 1:11
  than
• 1:11
  being
• 1:12
  in
• 1:12
  the
• 1:12
  love
• 1:12
  business.
• 1:13
  This
• 1:13
  is
• 1:13
  a
• 1:13
  happy,
• 1:14
  joyful
• 1:15
  business.
• 1:15
  I've
• 1:16
  probably
• 1:16
  met
• 1:17
  30
• 1:17
  people
• 1:18
  at
• 1:18
  Etel
• 1:19
  and
• 1:20
  30
• 1:20
  out
• 1:20
  of
• 1:20
  30
• 1:21
  have
• 1:21
  some
• 1:21
  connection
• 1:22
  to
• 1:22
  David's
• 1:22
  Bridal.
• 1:23
  My
• 1:23
  wife
• 1:23
  got
• 1:23
  her
• 1:24
  dressed,
• 1:24
  my
• 1:24
  bridesmaids,
• 1:24
  whatever.
• 1:25
  It's
• 1:25
  just
• 1:25
  a
• 1:25
  wonderful
• 1:26
  company
• 1:26
  to
• 1:26
  run.
• 1:27
  Oh
• 1:27
  my
• 1:27
  gosh.
• 1:27
  And
• 1:28
  talk
• 1:28
  about
• 1:28
  kind
• 1:28
  of
• 1:28
  what
• 1:29
  you
• 1:29
  oversee
• 1:29
  now
• 1:30
  at
• 1:30
  David's
• 1:30
  Bridal.
• 1:31
  What
• 1:31
  divisions
• 1:31
  are
• 1:31
  you
• 1:32
  monitoring
• 1:33
  day
• 1:33
  to
• 1:33
  day?
• 1:33
  So
• 1:34
  as
• 1:34
  CEO
• 1:34
  of
• 1:35
  the
• 1:35
  company,
• 1:35
  basically
• 1:36
  all
• 1:36
  operating
• 1:37
  divisions
• 1:38
  of
• 1:38
  the
• 1:38
  company
• 1:38
  report
• 1:38
  into
• 1:39
  me.
• 1:40
  I
• 1:40
  have
• 1:40
  seven
• 1:40
  direct
• 1:41
  reports
• 1:41
  that
• 1:42
  are
• 1:42
  structured
• 1:42
  for
• 1:43
  growth
• 1:43
  and
• 1:44
  for
• 1:44
  digital
• 1:44
  and
• 1:44
  for
• 1:45
  AI
• 1:45
  and
• 1:45
  for
• 1:45
  tech.
• 1:46
  That's
• 1:46
  mainly
• 1:46
  our
• 1:46
  focus
• 1:47
  right
• 1:47
  now.
• 1:47
  Okay,
• 1:48
  well
• 1:49
  I
• 1:49
  want
• 1:49
  to
• 1:49
  start
• 1:49
  by
• 1:50
  talking
• 1:50
  about
• 1:51
  some
• 1:52
  of
• 1:52
  the
• 1:52
  stories
• 1:52
  that
• 1:52
  have
• 1:52
  been
• 1:53
  in
• 1:53
  the
• 1:53
  headlines.
• 1:53
  You
• 1:53
  guys
• 1:54
  have
• 1:54
  been
• 1:54
  in
• 1:54
  the
• 1:54
  headlines
• 1:54
  a
• 1:55
  lot
• 1:55
  this
• 1:55
  past
• 1:55
  year.
• 1:56
  Tell
• 1:56
  us
• 1:56
  about
• 1:56
  some
• 1:57
  of
• 1:57
  the
• 1:57
  things
• 1:57
  that
• 1:57
  you're
• 1:57
  piloting
• 1:58
  right
• 1:58
  now
• 1:58
  at
• 1:58
  David's
• 1:58
  Bridal
• 1:59
  and
• 1:59
  kind
• 1:59
  of
• 1:59
  give
• 2:00
  us
• 2:00
  an
• 2:00
  update.
• 2:01
  It's
• 2:01
  been
• 2:01
  a
• 2:02
  wild
• 2:02
  ride,
• 2:02
  Ann,
• 2:03
  that's
• 2:03
  for
• 2:03
  sure.
• 2:03
  So
• 2:04
  as
• 2:04
  of
• 2:04
  April
• 2:04
  1st
• 2:05
  of
• 2:05
  last
• 2:05
  year,
• 2:05
  not
• 2:06
  April
• 2:06
  Fool's
• 2:06
  Day,
• 2:07
  I
• 2:07
  must
• 2:07
  made
• 2:07
  CEO
• 2:08
  April
• 2:08
  Fool's
• 2:08
  Day.
• 2:09
  But
• 2:09
  I
• 2:09
  came
• 2:09
  back
• 2:09
  to
• 2:09
  work
• 2:10
  on
• 2:10
  the
• 2:10
  2nd
• 2:10
  and
• 2:10
  I
• 2:10
  was
• 2:10
  still
• 2:10
  CEO.
• 2:11
  So
• 2:11
  that's
• 2:11
  great.
• 2:12
  There
• 2:12
  was
• 2:12
  not
• 2:12
  a
• 2:12
  joke.
• 2:14
  But
• 2:14
  we
• 2:14
  launched
• 2:15
  our
• 2:15
  new
• 2:15
  strategy
• 2:16
  called
• 2:16
  aisle
• 2:16
  to
• 2:16
  algorithm
• 2:17
  which
• 2:18
  is
• 2:18
  really,
• 2:18
  we're
• 2:19
  basically
• 2:19
  the
• 2:19
  everything
• 2:20
  bagel
• 2:20
  of
• 2:21
  weddings.
• 2:22
  It's
• 2:22
  an
• 2:22
  AI
• 2:23
  and
• 2:23
  asset
• 2:23
  light
• 2:23
  approach
• 2:24
  to
• 2:25
  retail
• 2:25
  medium
• 2:26
  planning
• 2:26
  for
• 2:27
  the
• 2:27
  wedding
• 2:27
  industry.
• 2:28
  And
• 2:28
  it
• 2:29
  was
• 2:29
  a
• 2:29
  great
• 2:29
  thing
• 2:29
  for
• 2:29
  the
• 2:29
  business
• 2:30
  because
• 2:30
  the
• 2:30
  bridal
• 2:31
  TAM
• 2:31
  is
• 2:31
  about
• 2:31
  4
• 2:32
  billion,
• 2:32
  the
• 2:32
  wedding
• 2:32
  TAM
• 2:33
  is
• 2:33
  about
• 2:33
  70.
• 2:34
  So
• 2:34
  the
• 2:35
  combined
• 2:35
  is
• 2:35
  around
• 2:35
  an
• 2:36
  $80
• 2:36
  billion
• 2:36
  TAM
• 2:37
  that
• 2:37
  we're
• 2:37
  now
• 2:37
  participating
• 2:38
  in.
• 2:39
  We
• 2:39
  have
• 2:39
  transformed
• 2:40
  the
• 2:40
  company
• 2:40
  from
• 2:41
  everything
• 2:41
  from
• 2:41
  how
• 2:41
  we
• 2:42
  do
• 2:42
  internal
• 2:42
  processes
• 2:43
  to
• 2:43
  how
• 2:43
  we
• 2:44
  serve
• 2:45
  brides.
• 2:45
  We
• 2:46
  launched
• 2:46
  DoorDash
• 2:46
  of
• 2:47
  which
• 2:47
  the
• 2:47
  number
• 2:48
  one
• 2:48
  city
• 2:48
  in
• 2:48
  DoorDash
• 2:49
  for
• 2:49
  bridal
• 2:49
  gowns.
• 2:50
  Las
• 2:50
  Vegas.
• 2:50
  Oh
• 2:50
  my
• 2:51
  gosh.
• 2:52
  So
• 2:52
  we
• 2:52
  have
• 2:52
  that.
• 2:53
  I
• 2:53
  had
• 2:53
  no
• 2:53
  idea.
• 2:55
  Oh
• 2:55
  my
• 2:55
  gosh.
• 2:55
  It's
• 2:56
  crazy.
• 2:56
  We
• 2:57
  launched
• 2:57
  a
• 2:57
  new
• 2:57
  store
• 2:58
  in
• 2:58
  Liverp
• 2:59
  doing
• 2:59
  everything
• 2:59
  asset
• 3:00
  light
• 3:00
  and
• 3:00
  AI
• 3:00
  based
• 3:01
  and
• 3:01
  we
• 3:01
  are
• 3:02
  going
• 3:02
  to
• 3:02
  make
• 3:02
  tremendous
• 3:03
  progress
• 3:04
  financially
• 3:04
  from
• 3:04
  our
• 3:04
  business
• 3:05
  in
• 3:05
  25
• 3:05
  to
• 3:06
  26.
• 3:06
  Okay,
• 3:07
  so
• 3:07
  you've
• 3:07
  been
• 3:07
  talking
• 3:07
  a
• 3:07
  lot
• 3:08
  about
• 3:08
  tech,
• 3:08
  Kelly.
• 3:09
  But
• 3:09
  to,
• 3:10
  you
• 3:10
  know,
• 3:10
  maybe
• 3:11
  I'm,
• 3:11
  I'm
• 3:11
  old
• 3:11
  fashioned,
• 3:12
  but
• 3:12
  when
• 3:13
  I
• 3:13
  picked
• 3:13
  out
• 3:13
  my,
• 3:13
  my
• 3:14
  bridal
• 3:14
  gown,
• 3:15
  it
• 3:15
  was,
• 3:15
  it
• 3:15
  was
• 3:16
  in
• 3:16
  person,
• 3:16
  it
• 3:16
  was
• 3:16
  in
• 3:16
  the
• 3:17
  store.
• 3:17
  There's
• 3:17
  kind
• 3:17
  of
• 3:17
  this
• 3:18
  ritual
• 3:18
  about
• 3:19
  it.
• 3:19
  How
• 3:20
  does
• 3:20
  tech
• 3:21
  come
• 3:21
  into
• 3:21
  play
• 3:22
  now
• 3:22
  in
• 3:22
  the
• 3:23
  consumer
• 3:24
  experience
• 3:24
  at
• 3:25
  David's
• 3:25
  Bridal?
• 3:26
  And
• 3:26
  how
• 3:27
  do
• 3:27
  you
• 3:27
  think
• 3:27
  about
• 3:27
  kind
• 3:28
  of
• 3:28
  merging
• 3:28
  the
• 3:29
  online
• 3:30
  experience
• 3:31
  or
• 3:31
  discovery
• 3:31
  experience
• 3:32
  and
• 3:32
  what's
• 3:32
  happening
• 3:33
  in
• 3:33
  the
• 3:33
  stores
• 3:33
  when
• 3:34
  that
• 3:34
  yes
• 3:35
  moment
• 3:35
  happens?
• 3:36
  So
• 3:36
  I
• 3:36
  love
• 3:36
  that
• 3:37
  question,
• 3:37
  Ann.
• 3:37
  I
• 3:38
  would
• 3:38
  call
• 3:38
  it
• 3:38
  a
• 3:38
  tech
• 3:38
  sandwich.
• 3:40
  You've
• 3:40
  got
• 3:40
  high
• 3:40
  tech
• 3:41
  on
• 3:41
  one
• 3:41
  end
• 3:41
  and
• 3:41
  high
• 3:41
  tech
• 3:42
  on
• 3:42
  the
• 3:42
  other.
• 3:42
  But
• 3:42
  in
• 3:42
  the
• 3:42
  middle
• 3:43
  is
• 3:43
  an
• 3:43
  in
• 3:43
  person
• 3:44
  bridal
• 3:44
  appointment
• 3:45
  and
• 3:45
  that
• 3:45
  doesn't
• 3:46
  change.
• 3:46
  She
• 3:47
  has
• 3:47
  to
• 3:47
  try
• 3:47
  it
• 3:47
  on
• 3:48
  physically
• 3:48
  and
• 3:48
  be
• 3:49
  there
• 3:49
  with
• 3:49
  her
• 3:49
  mother
• 3:49
  and
• 3:50
  her
• 3:50
  bridal
• 3:50
  party.
• 3:51
  And
• 3:51
  it's
• 3:51
  a
• 3:51
  very
• 3:52
  special
• 3:52
  moment.
• 3:52
  Fit
• 3:53
  is
• 3:53
  everything
• 3:54
  because
• 3:54
  these
• 3:54
  pictures
• 3:55
  last
• 3:55
  forever.
• 3:56
  And
• 3:56
  as
• 3:57
  a
• 3:57
  woman,
• 3:57
  most
• 3:58
  of
• 3:58
  us
• 3:58
  don't
• 3:58
  like
• 3:58
  something
• 3:59
  about
• 3:59
  our
• 3:59
  bodies.
• 4:00
  So
• 4:00
  you
• 4:00
  have
• 4:00
  to
• 4:00
  like
• 4:00
  try
• 4:01
  it
• 4:01
  on.
• 4:01
  But
• 4:01
  the
• 4:02
  tech
• 4:02
  sandwich
• 4:03
  comes
• 4:03
  in
• 4:03
  at
• 4:03
  the
• 4:03
  beginning.
• 4:04
  Virtual
• 4:05
  try
• 4:05
  on
• 4:05
  augmented
• 4:06
  reality
• 4:08
  wedding
• 4:08
  themes
• 4:09
  to
• 4:09
  get
• 4:09
  the
• 4:09
  right
• 4:09
  bridal
• 4:10
  colors
• 4:10
  for
• 4:11
  your
• 4:11
  bridesmaids.
• 4:12
  And
• 4:12
  then
• 4:12
  she
• 4:12
  has
• 4:12
  the
• 4:12
  appointment
• 4:13
  and
• 4:13
  then
• 4:14
  we
• 4:14
  take
• 4:14
  her
• 4:15
  on
• 4:15
  a
• 4:15
  300
• 4:15
  task
• 4:16
  journey
• 4:16
  through
• 4:16
  agentic
• 4:17
  AI
• 4:17
  to
• 4:17
  plan
• 4:18
  her
• 4:18
  wedding.
• 4:18
  A
• 4:19
  300
• 4:19
  task?
• 4:20
  There's
• 4:20
  300
• 4:21
  tasks
• 4:21
  to
• 4:21
  plan
• 4:21
  a
• 4:22
  wedding?
• 4:22
  Yeah.
• 4:23
  And
• 4:23
  her
• 4:24
  number
• 4:24
  one
• 4:24
  emotion
• 4:25
  for
• 4:25
  18
• 4:26
  months
• 4:26
  is
• 4:26
  stress.
• 4:27
  She's
• 4:28
  stressed
• 4:28
  for
• 4:28
  18
• 4:28
  months.
• 4:29
  So
• 4:29
  our
• 4:29
  entire
• 4:30
  focus
• 4:30
  is
• 4:31
  de
• 4:31
  stress.
• 4:32
  Simplify.
• 4:33
  Let
• 4:33
  everything
• 4:34
  she
• 4:34
  wants
• 4:34
  to
• 4:34
  do
• 4:35
  in
• 4:35
  her
• 4:35
  dream
• 4:35
  meet
• 4:35
  her
• 4:36
  budget
• 4:36
  because
• 4:36
  it's
• 4:37
  financial
• 4:37
  stress
• 4:37
  as
• 4:38
  well.
• 4:38
  So
• 4:38
  that's
• 4:39
  what
• 4:39
  the
• 4:39
  agentic
• 4:39
  AI
• 4:40
  solution.
• 4:40
  So
• 4:40
  that's
• 4:40
  why?
• 4:40
  We
• 4:40
  got
• 4:41
  tech
• 4:41
  on
• 4:41
  both
• 4:41
  sides.
• 4:41
  The
• 4:42
  tech
• 4:42
  sandwich.
• 4:42
  Wedding
• 4:43
  tech
• 4:43
  sandwich.
• 4:44
  Well,
• 4:44
  and
• 4:45
  so
• 4:45
  you
• 4:46
  were
• 4:46
  just
• 4:46
  on
• 4:46
  stage
• 4:46
  and
• 4:46
  you
• 4:47
  talked
• 4:47
  about
• 4:47
  this
• 4:47
  bridal
• 4:48
  tech
• 4:48
  revolution.
• 4:50
  Is
• 4:50
  that
• 4:50
  what
• 4:50
  you
• 4:50
  just
• 4:51
  described?
• 4:51
  Tell
• 4:51
  us
• 4:52
  a
• 4:52
  little
• 4:52
  bit
• 4:53
  more
• 4:53
  about
• 4:53
  how
• 4:53
  you
• 4:53
  define
• 4:54
  a
• 4:54
  bridal
• 4:55
  tech
• 4:55
  revolution.
• 4:55
  What
• 4:56
  does
• 4:56
  that
• 4:56
  look
• 4:56
  like?
• 4:56
  Yeah,
• 4:57
  so
• 4:57
  it's
• 4:57
  everything
• 4:58
  from
• 4:58
  the
• 4:58
  even
• 4:58
  before
• 4:59
  she
• 4:59
  gets
• 4:59
  proposed
• 5:00
  to
• 5:01
  all
• 5:01
  the
• 5:01
  way
• 5:01
  to
• 5:02
  the
• 5:02
  honeymoon
• 5:02
  and
• 5:02
  more.
• 5:03
  And
• 5:03
  what's
• 5:03
  amazing
• 5:04
  about
• 5:04
  what
• 5:04
  we
• 5:04
  built
• 5:05
  is
• 5:05
  that
• 5:06
  our
• 5:06
  brides
• 5:06
  are
• 5:07
  household
• 5:07
  CEOs,
• 5:08
  they're
• 5:08
  household
• 5:09
  formation.
• 5:10
  And
• 5:10
  so
• 5:10
  the
• 5:11
  media
• 5:12
  and
• 5:12
  ad
• 5:12
  network
• 5:13
  platform
• 5:13
  that
• 5:14
  we
• 5:14
  built
• 5:14
  with
• 5:14
  tricarder,
• 5:15
  that
• 5:15
  sits
• 5:15
  on
• 5:15
  all
• 5:15
  of
• 5:16
  our
• 5:16
  assets.
• 5:17
  We
• 5:17
  have
• 5:18
  companies
• 5:18
  that
• 5:18
  sell
• 5:18
  mattresses.
• 5:19
  Ann,
• 5:20
  that
• 5:20
  love
• 5:20
  us
• 5:21
  because
• 5:21
  the
• 5:22
  60
• 5:22
  days
• 5:22
  after
• 5:22
  they're
• 5:23
  married,
• 5:23
  they're
• 5:24
  setting
• 5:24
  up
• 5:24
  their
• 5:24
  home.
• 5:24
  Right.
• 5:25
  And
• 5:25
  so
• 5:26
  all
• 5:26
  of
• 5:26
  those
• 5:27
  partners
• 5:27
  that
• 5:27
  we
• 5:28
  have
• 5:28
  are
• 5:28
  really
• 5:28
  working.
• 5:29
  So
• 5:29
  it's
• 5:30
  basically
• 5:30
  taking
• 5:31
  every
• 5:31
  aspect
• 5:32
  of
• 5:32
  that
• 5:32
  journey
• 5:32
  for
• 5:33
  her
• 5:33
  and
• 5:33
  simplifying
• 5:34
  in
• 5:34
  a
• 5:34
  way
• 5:34
  through
• 5:34
  Tech,
• 5:35
  VR,
• 5:36
  AR,
• 5:36
  AI
• 5:37
  that
• 5:38
  brings
• 5:38
  that
• 5:38
  dream
• 5:39
  to
• 5:39
  life.
• 5:39
  And
• 5:39
  that's
• 5:40
  our
• 5:40
  1,
• 5:41
  100%
• 5:41
  focus.
• 5:41
  What
• 5:42
  do
• 5:42
  you
• 5:42
  think
• 5:42
  is
• 5:42
  most
• 5:43
  important
• 5:43
  for
• 5:44
  those,
• 5:45
  those
• 5:45
  people
• 5:45
  in
• 5:45
  the
• 5:45
  audience
• 5:46
  to
• 5:46
  take
• 5:46
  away
• 5:46
  from
• 5:47
  the
• 5:47
  session
• 5:47
  today?
• 5:47
  And
• 5:48
  maybe
• 5:48
  what
• 5:48
  would
• 5:48
  you
• 5:48
  tell
• 5:49
  our
• 5:49
  audience
• 5:49
  at
• 5:49
  home?
• 5:50
  Who's,
• 5:50
  who's
• 5:50
  catching
• 5:51
  up?
• 5:52
  Yeah.
• 5:52
  So
• 5:52
  I
• 5:52
  have
• 5:53
  three
• 5:53
  pieces
• 5:53
  of
• 5:53
  advice
• 5:54
  because
• 5:54
  this
• 5:54
  kind
• 5:54
  of
• 5:55
  large
• 5:55
  scale
• 5:55
  transformation
• 5:56
  is
• 5:56
  not
• 5:56
  for
• 5:56
  the
• 5:56
  week.
• 5:57
  Yes.
• 5:58
  I
• 5:58
  cannot
• 5:58
  imagine.
• 5:59
  And
• 5:59
  a
• 6:00
  300,
• 6:01
  you
• 6:01
  know,
• 6:02
  process.
• 6:02
  Like,
• 6:03
  I
• 6:03
  will
• 6:04
  take
• 6:04
  any
• 6:04
  advice
• 6:04
  that
• 6:05
  you
• 6:05
  have,
• 6:05
  and
• 6:05
  I'm
• 6:05
  certain
• 6:06
  our
• 6:06
  audience
• 6:06
  will
• 6:06
  too.
• 6:07
  Kelly.
• 6:07
  Well,
• 6:08
  so
• 6:08
  three
• 6:08
  pieces
• 6:08
  of
• 6:08
  advice.
• 6:09
  The
• 6:09
  first
• 6:09
  thing
• 6:09
  that
• 6:09
  I
• 6:10
  would
• 6:10
  say
• 6:10
  is
• 6:11
  be
• 6:11
  somebody's
• 6:11
  shot
• 6:12
  of
• 6:12
  whiskey,
• 6:12
  not
• 6:12
  everybody's
• 6:13
  cup
• 6:13
  of
• 6:13
  tea.
• 6:14
  So
• 6:14
  figure
• 6:14
  out
• 6:14
  what
• 6:15
  you're
• 6:15
  good
• 6:15
  at
• 6:16
  in
• 6:16
  your
• 6:16
  business
• 6:16
  and
• 6:17
  expand
• 6:17
  that
• 6:17
  through
• 6:18
  AI
• 6:18
  and
• 6:18
  asset
• 6:19
  light
• 6:19
  ways
• 6:19
  because
• 6:19
  it
• 6:19
  just,
• 6:20
  it
• 6:20
  drives
• 6:20
  profitability
• 6:21
  much
• 6:21
  faster.
• 6:22
  The
• 6:23
  second
• 6:23
  piece
• 6:23
  of
• 6:23
  advice
• 6:24
  I
• 6:24
  would
• 6:24
  give
• 6:24
  you
• 6:24
  is
• 6:25
  if
• 6:25
  you
• 6:25
  look
• 6:25
  at
• 6:26
  the
• 6:26
  circle
• 6:26
  of
• 6:26
  people
• 6:26
  around
• 6:27
  you
• 6:27
  and
• 6:27
  you're
• 6:27
  not
• 6:28
  inspired,
• 6:28
  then
• 6:28
  you
• 6:28
  don't
• 6:29
  have
• 6:29
  a
• 6:29
  circle,
• 6:29
  you
• 6:29
  have
• 6:29
  a
• 6:30
  cage.
• 6:30
  So
• 6:31
  you
• 6:31
  want
• 6:31
  to
• 6:31
  hire
• 6:31
  people
• 6:31
  that
• 6:32
  really
• 6:32
  inspire,
• 6:33
  that
• 6:33
  champion
• 6:33
  the
• 6:34
  growth.
• 6:34
  And
• 6:35
  the
• 6:35
  third
• 6:35
  thing
• 6:35
  that
• 6:35
  I
• 6:35
  would
• 6:36
  say
• 6:36
  is
• 6:37
  don't
• 6:37
  take
• 6:37
  yourself
• 6:37
  too
• 6:38
  seriously.
• 6:38
  Take
• 6:38
  what
• 6:38
  you
• 6:39
  do
• 6:39
  seriously.
• 6:40
  Have
• 6:40
  fun.
• 6:40
  Large
• 6:41
  scale
• 6:41
  transformation
• 6:41
  is
• 6:42
  extremely
• 6:43
  difficult.
• 6:43
  But
• 6:43
  God,
• 6:44
  the
• 6:44
  payoff
• 6:44
  is
• 6:44
  unbelievable.
• 6:45
  Oh
• 6:46
  my
• 6:46
  gosh.
• 6:46
  Well,
• 6:47
  that.
• 6:47
  Those
• 6:47
  are
• 6:48
  one
• 6:48
  I
• 6:48
  love.
• 6:48
  Be,
• 6:49
  be,
• 6:49
  be
• 6:50
  a
• 6:50
  shot.
• 6:50
  Be,
• 6:51
  be
• 6:51
  somebody's
• 6:51
  shot
• 6:52
  of
• 6:52
  whiskey.
• 6:52
  Not
• 6:52
  everybody's
• 6:53
  cup
• 6:53
  of
• 6:53
  tea.
• 6:53
  I,
• 6:54
  I
• 6:54
  want.
• 6:54
  I
• 6:54
  will
• 6:54
  be
• 6:55
  putting
• 6:55
  that
• 6:55
  on
• 6:55
  a
• 6:55
  post
• 6:56
  it
• 6:56
  note
• 6:56
  and
• 6:57
  looking
• 6:57
  at
• 6:57
  that
• 6:58
  every
• 6:58
  day.
• 6:58
  Kelly.
• 6:58
  For.
• 6:59
  Indefinitely.
• 7:00
  Indefinitely.
• 7:01
  Awesome.
• 7:01
  You
• 7:01
  got
• 7:02
  it.
• 7:02
  Well,
• 7:02
  Kelly,
• 7:03
  what
• 7:04
  can
• 7:04
  customers
• 7:05
  in
• 7:05
  2026
• 7:06
  expect
• 7:07
  from
• 7:07
  this
• 7:08
  bridal
• 7:08
  tech
• 7:09
  revolution
• 7:09
  sounding
• 7:10
  like
• 7:10
  some
• 7:10
  of
• 7:11
  the
• 7:11
  partners
• 7:11
  that
• 7:11
  you're
• 7:12
  bringing
• 7:12
  in
• 7:12
  or
• 7:12
  that
• 7:12
  you
• 7:13
  know
• 7:13
  will
• 7:13
  really
• 7:14
  help
• 7:14
  your
• 7:14
  customer
• 7:15
  along
• 7:15
  their
• 7:16
  journey
• 7:16
  from
• 7:17
  before
• 7:18
  engagement
• 7:19
  all
• 7:19
  the
• 7:19
  way
• 7:19
  through
• 7:19
  the
• 7:19
  wedding
• 7:20
  and
• 7:20
  now
• 7:20
  after,
• 7:20
  too.
• 7:21
  What
• 7:21
  else
• 7:22
  can
• 7:22
  they
• 7:22
  expect?
• 7:22
  So
• 7:23
  here's
• 7:23
  my.
• 7:23
  Here's
• 7:24
  my
• 7:24
  next
• 7:24
  vision
• 7:24
  that
• 7:25
  I
• 7:25
  want.
• 7:25
  I
• 7:25
  want
• 7:25
  a
• 7:26
  bride
• 7:26
  to
• 7:26
  come
• 7:26
  in,
• 7:27
  give
• 7:27
  us
• 7:27
  a
• 7:27
  couple
• 7:27
  of
• 7:28
  prompts,
• 7:28
  and
• 7:29
  we
• 7:29
  build
• 7:29
  a
• 7:29
  complete
• 7:30
  augmented
• 7:31
  reality
• 7:31
  of
• 7:31
  her
• 7:32
  wedding
• 7:32
  vision
• 7:32
  actually
• 7:33
  in
• 7:33
  motion
• 7:33
  with
• 7:33
  video.
• 7:35
  And
• 7:35
  once
• 7:35
  she's
• 7:35
  happy,
• 7:36
  she
• 7:36
  hits
• 7:36
  a
• 7:36
  button,
• 7:36
  and
• 7:36
  she
• 7:36
  buys
• 7:37
  everything
• 7:37
  at
• 7:37
  one
• 7:37
  time
• 7:38
  instead
• 7:38
  of
• 7:38
  having
• 7:39
  to
• 7:39
  go
• 7:39
  through
• 7:39
  the
• 7:39
  300
• 7:40
  tasks.
• 7:40
  It's
• 7:41
  one
• 7:41
  button,
• 7:41
  and
• 7:41
  all
• 7:42
  300
• 7:42
  are
• 7:42
  done.
• 7:42
  That's
• 7:43
  my
• 7:43
  vision.
• 7:43
  That
• 7:43
  would
• 7:43
  be
• 7:44
  the
• 7:44
  best
• 7:44
  thing
• 7:44
  for
• 7:44
  her.
• 7:45
  That's
• 7:45
  like
• 7:45
  taking
• 7:46
  the.
• 7:46
  Like
• 7:46
  the
• 7:47
  room
• 7:47
  designer,
• 7:48
  but
• 7:49
  it's
• 7:49
  like
• 7:49
  a
• 7:50
  life
• 7:50
  designer.
• 7:51
  Like,
• 7:51
  this
• 7:51
  is
• 7:52
  unbelievable.
• 7:53
  And
• 7:54
  what
• 7:55
  do
• 7:55
  you
• 7:55
  think
• 7:55
  has
• 7:55
  to
• 7:56
  be
• 7:56
  true
• 7:56
  about
• 7:56
  the
• 7:56
  team
• 7:57
  and
• 7:57
  the
• 7:57
  technology
• 7:58
  that
• 7:58
  you're
• 7:58
  investing
• 7:59
  in
• 7:59
  to
• 7:59
  make
• 7:59
  that
• 7:59
  vision
• 8:00
  of
• 8:00
  yours
• 8:00
  come
• 8:00
  to
• 8:00
  life?
• 8:01
  Kelly?
• 8:01
  Yeah.
• 8:02
  So
• 8:02
  I
• 8:02
  would
• 8:02
  tell
• 8:02
  you
• 8:02
  talent's
• 8:03
  everything,
• 8:03
  Ann.
• 8:04
  I
• 8:04
  mean,
• 8:04
  I'm
• 8:04
  not
• 8:04
  lying.
• 8:05
  It
• 8:05
  is
• 8:05
  everything.
• 8:06
  And
• 8:07
  they
• 8:07
  have
• 8:07
  to
• 8:07
  be
• 8:07
  fun,
• 8:08
  focused,
• 8:08
  and
• 8:08
  fearless.
• 8:09
  That's
• 8:10
  really
• 8:10
  the
• 8:10
  key.
• 8:11
  Because
• 8:11
  it's
• 8:11
  hard.
• 8:12
  It's
• 8:12
  hard.
• 8:12
  You
• 8:13
  get
• 8:13
  into
• 8:13
  the
• 8:13
  grind
• 8:13
  every
• 8:13
  day.
• 8:14
  You
• 8:14
  make
• 8:14
  mistakes,
• 8:14
  you
• 8:14
  trip
• 8:15
  up,
• 8:15
  you
• 8:15
  don't
• 8:15
  see
• 8:15
  the
• 8:16
  results
• 8:16
  fast
• 8:16
  enough.
• 8:17
  And
• 8:17
  that
• 8:18
  sort
• 8:18
  of
• 8:18
  focused
• 8:18
  and
• 8:19
  mindset
• 8:19
  is
• 8:19
  really
• 8:20
  good.
• 8:20
  And
• 8:20
  I
• 8:20
  would
• 8:20
  also
• 8:21
  say
• 8:21
  laugh
• 8:22
  and
• 8:22
  have
• 8:22
  fun
• 8:22
  at
• 8:22
  the
• 8:22
  same
• 8:23
  time.
• 8:23
  I
• 8:23
  mean,
• 8:24
  I
• 8:24
  am
• 8:24
  the
• 8:24
  CEO,
• 8:24
  but
• 8:25
  sometimes
• 8:25
  I
• 8:25
  feel
• 8:25
  great,
• 8:26
  and
• 8:26
  sometimes
• 8:26
  I
• 8:26
  feel
• 8:26
  like
• 8:26
  a
• 8:26
  busted
• 8:27
  can
• 8:27
  of
• 8:27
  biscuits.
• 8:28
  That's
• 8:28
  just
• 8:28
  the
• 8:28
  way
• 8:28
  life
• 8:28
  is.
• 8:29
  I
• 8:30
  mean,
• 8:30
  yeah,
• 8:30
  I
• 8:30
  just
• 8:30
  got
• 8:30
  off
• 8:31
  days
• 8:31
  in
• 8:31
  a
• 8:31
  co.
• 8:31
  And
• 8:32
  last
• 8:32
  night
• 8:32
  I
• 8:32
  got
• 8:32
  out
• 8:33
  of
• 8:33
  my
• 8:33
  rental
• 8:33
  car
• 8:33
  with
• 8:33
  my
• 8:33
  seatbelt
• 8:34
  on.
• 8:34
  Like,
• 8:34
  it's
• 8:34
  just
• 8:35
  stuff
• 8:35
  happens,
• 8:36
  you
• 8:36
  know,
• 8:36
  Forgive
• 8:37
  yourself
• 8:37
  and
• 8:37
  have
• 8:37
  fun
• 8:38
  and
• 8:39
  really
• 8:39
  hire.
• 8:40
  Well,
• 8:40
  you
• 8:40
  can't
• 8:41
  hire
• 8:41
  a
• 8:41
  chef
• 8:41
  and
• 8:42
  yell
• 8:42
  over
• 8:42
  their
• 8:42
  shoulder
• 8:43
  to
• 8:43
  chop
• 8:43
  faster.
• 8:44
  You'll
• 8:44
  get
• 8:44
  stabbed
• 8:44
  in
• 8:44
  the
• 8:45
  eye
• 8:45
  with
• 8:45
  a
• 8:45
  carrot.
• 8:45
  Right.
• 8:46
  So
• 8:46
  you
• 8:46
  just
• 8:46
  have
• 8:46
  to
• 8:47
  really
• 8:47
  hire
• 8:47
  the
• 8:47
  right
• 8:48
  kind
• 8:48
  of
• 8:48
  people.
• 8:48
  Right.
• 8:49
  Oh,
• 8:49
  Kelly
• 8:49
  Cook,
• 8:50
  CEO
• 8:51
  of
• 8:51
  David's
• 8:51
  Bridal.
• 8:54
  My
• 8:54
  entire
• 8:55
  day.
• 8:55
  And
• 8:55
  life
• 8:55
  is
• 8:56
  better
• 8:56
  for
• 8:56
  having
• 8:56
  just
• 8:57
  heard
• 8:57
  you
• 8:57
  and
• 8:58
  your
• 8:58
  wisdom
• 8:58
  right
• 8:58
  now.
• 8:59
  Thank
• 8:59
  you
• 8:59
  so
• 9:00
  much
• 9:00
  for
• 9:00
  making
• 9:00
  the
• 9:00
  time
• 9:01
  for
• 9:01
  us.
• 9:01
  You're
• 9:01
  welcome.
• 9:02
  Thank
• 9:02
  you
• 9:02
  again
• 9:03
  to
• 9:03
  Net
• 9:04
  Elixir
• 9:04
  for
• 9:04
  helping
• 9:05
  us
• 9:05
  bring
• 9:05
  you
• 9:05
  this
• 9:05
  incredible
• 9:06
  woman
• 9:07
  and
• 9:07
  our
• 9:07
  interviews
• 9:08
  from
• 9:08
  the
• 9:08
  show
• 9:09
  here
• 9:09
  at
• 9:09
  Etail.
• 9:10
  And
• 9:10
  until
• 9:10
  next
• 9:11
  time,
• 9:11
  be
• 9:11
  careful
• 9:12
  out
• 9:12
  there.