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The Launch Strategy Behind A 1000+ Member Community · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Hello,
• 0:00
  friends.
• 0:01
  Today
• 0:01
  I
• 0:02
  want
• 0:02
  to
• 0:02
  tell
• 0:02
  you
• 0:02
  a
• 0:02
  little
• 0:02
  bit
• 0:03
  about
• 0:03
  a
• 0:03
  project
• 0:03
  that
• 0:04
  we've
• 0:04
  been
• 0:04
  working
• 0:04
  on
• 0:05
  behind
• 0:05
  the
• 0:05
  scenes
• 0:05
  here
• 0:05
  at
• 0:06
  Affinity,
• 0:07
  where
• 0:07
  we've
• 0:07
  spent
• 0:08
  the
• 0:08
  last
• 0:08
  couple
• 0:08
  of
• 0:08
  months
• 0:09
  really
• 0:10
  preparing
• 0:10
  for
• 0:10
  this
• 0:11
  week.
• 0:11
  So
• 0:11
  this
• 0:12
  week
• 0:12
  we
• 0:12
  migrated
• 0:13
  over
• 0:13
  1000
• 0:14
  members
• 0:14
  to
• 0:15
  this
• 0:15
  customer's
• 0:16
  new
• 0:16
  community
• 0:16
  experience,
• 0:17
  which
• 0:17
  we
• 0:17
  built
• 0:17
  out
• 0:18
  on
• 0:18
  a
• 0:18
  custom
• 0:18
  Circle
• 0:19
  app.
• 0:19
  So
• 0:20
  there's
• 0:20
  a
• 0:20
  bunch
• 0:20
  of
• 0:20
  things
• 0:20
  we
• 0:20
  did
• 0:21
  to
• 0:21
  make
• 0:21
  the
• 0:21
  migration
• 0:21
  successful.
• 0:22
  But
• 0:22
  beyond
• 0:23
  just
• 0:23
  migrating
• 0:24
  platforms,
• 0:25
  this
• 0:25
  is
• 0:25
  going
• 0:25
  to
• 0:26
  be
• 0:26
  really
• 0:26
  helpful
• 0:26
  for
• 0:27
  you
• 0:27
  to
• 0:28
  make
• 0:28
  sure
• 0:29
  if
• 0:29
  you
• 0:29
  are
• 0:29
  launching
• 0:30
  a
• 0:30
  new
• 0:30
  community
• 0:31
  or
• 0:31
  if
• 0:31
  you're
• 0:31
  launching
• 0:32
  a
• 0:32
  new
• 0:32
  offer
• 0:32
  or
• 0:33
  community
• 0:33
  experience
• 0:34
  to
• 0:34
  your
• 0:34
  existing
• 0:35
  customers.
• 0:36
  Like
• 0:36
  let's
• 0:36
  say
• 0:37
  you're
• 0:37
  adding
• 0:37
  a
• 0:37
  new
• 0:38
  community
• 0:38
  element
• 0:39
  to
• 0:39
  something
• 0:39
  that
• 0:39
  you're
• 0:40
  running
• 0:40
  or
• 0:41
  you're
• 0:41
  maybe
• 0:42
  migrating
• 0:42
  platforms
• 0:43
  or
• 0:43
  taking
• 0:43
  your
• 0:43
  program
• 0:44
  and
• 0:44
  turning
• 0:44
  it
• 0:44
  into
• 0:44
  a
• 0:45
  membership
• 0:45
  or
• 0:45
  whatever.
• 0:45
  Like
• 0:46
  the
• 0:46
  shift
• 0:46
  and
• 0:46
  change
• 0:47
  is
• 0:48
  if
• 0:48
  you're
• 0:48
  adding
• 0:49
  community
• 0:49
  experience,
• 0:50
  community
• 0:50
  elements
• 0:51
  to
• 0:51
  what
• 0:51
  you're
• 0:52
  offering,
• 0:52
  this
• 0:52
  episode
• 0:53
  is
• 0:53
  really
• 0:53
  going
• 0:53
  to
• 0:54
  help
• 0:54
  you
• 0:54
  prepare
• 0:55
  for
• 0:55
  that
• 0:55
  and
• 0:55
  be
• 0:55
  so
• 0:56
  super
• 0:56
  successful
• 0:56
  in
• 0:57
  making
• 0:57
  sure
• 0:57
  your
• 0:58
  customers
• 0:58
  are
• 0:58
  engaged,
• 0:59
  they
• 0:59
  know
• 0:59
  what's
• 1:00
  happening,
• 1:00
  they
• 1:00
  feel
• 1:01
  a
• 1:01
  part
• 1:01
  of
• 1:01
  the
• 1:01
  decision
• 1:02
  and
• 1:03
  that
• 1:03
  this
• 1:04
  experience
• 1:04
  is
• 1:05
  really
• 1:05
  crafted
• 1:05
  for
• 1:06
  them.
• 1:06
  So
• 1:06
  I'm
• 1:06
  going
• 1:07
  to
• 1:07
  run
• 1:07
  through
• 1:07
  a
• 1:07
  whole
• 1:07
  list
• 1:08
  of
• 1:08
  stuff
• 1:08
  that
• 1:08
  we
• 1:09
  have
• 1:09
  done
• 1:09
  over
• 1:09
  the
• 1:09
  past
• 1:10
  months
• 1:10
  with
• 1:10
  this
• 1:11
  client
• 1:11
  to
• 1:12
  make
• 1:12
  this
• 1:12
  week
• 1:12
  successful.
• 1:13
  Okay,
• 1:14
  so
• 1:14
  just
• 1:14
  a
• 1:14
  little
• 1:14
  bit
• 1:15
  of
• 1:15
  context
• 1:15
  here.
• 1:16
  This
• 1:16
  client
• 1:17
  has
• 1:17
  over
• 1:18
  a
• 1:18
  thousand
• 1:18
  members.
• 1:19
  They
• 1:20
  have
• 1:20
  had
• 1:20
  a
• 1:20
  really
• 1:20
  successful
• 1:21
  program
• 1:21
  so
• 1:22
  far
• 1:22
  with
• 1:22
  in
• 1:22
  person
• 1:22
  events
• 1:23
  and
• 1:23
  an
• 1:23
  online
• 1:24
  curriculum,
• 1:25
  but
• 1:25
  their
• 1:25
  community
• 1:26
  experience
• 1:27
  has
• 1:27
  been
• 1:27
  super
• 1:27
  crickets.
• 1:28
  Like
• 1:28
  they
• 1:29
  haven't
• 1:29
  really
• 1:29
  used
• 1:29
  this
• 1:30
  external
• 1:30
  tool
• 1:30
  that
• 1:31
  they
• 1:31
  had
• 1:31
  previously
• 1:32
  for
• 1:32
  community.
• 1:34
  It
• 1:34
  was
• 1:34
  used
• 1:35
  like
• 1:35
  very
• 1:35
  sparingly
• 1:36
  and
• 1:36
  was
• 1:36
  kind
• 1:36
  of
• 1:37
  convoluted
• 1:37
  in
• 1:37
  its
• 1:37
  design.
• 1:38
  So
• 1:39
  not
• 1:39
  a
• 1:39
  lot
• 1:39
  of
• 1:39
  engagement.
• 1:40
  And
• 1:40
  so
• 1:41
  we
• 1:41
  were
• 1:41
  looking
• 1:41
  at
• 1:41
  how
• 1:41
  can
• 1:42
  we
• 1:42
  really
• 1:43
  get
• 1:43
  more
• 1:45
  make
• 1:45
  this
• 1:45
  really
• 1:45
  the
• 1:46
  hub
• 1:46
  of
• 1:47
  their
• 1:47
  full
• 1:48
  experience
• 1:48
  that
• 1:48
  they're
• 1:48
  offering
• 1:49
  because
• 1:49
  community,
• 1:49
  community
• 1:49
  is
• 1:49
  such
• 1:50
  a
• 1:50
  huge
• 1:50
  piece
• 1:50
  of
• 1:50
  it.
• 1:50
  The
• 1:51
  in
• 1:51
  person
• 1:51
  events
• 1:51
  they
• 1:52
  do
• 1:52
  are
• 1:52
  incredible.
• 1:53
  And
• 1:53
  it's
• 1:53
  like,
• 1:53
  how
• 1:53
  do
• 1:53
  we
• 1:54
  start
• 1:54
  to
• 1:54
  bring
• 1:54
  that
• 1:55
  into
• 1:55
  an
• 1:56
  online
• 1:56
  space
• 1:56
  that
• 1:57
  really
• 1:57
  weaves
• 1:57
  people
• 1:58
  together,
• 1:58
  you
• 1:59
  know,
• 1:59
  between
• 1:59
  these
• 1:59
  in
• 1:59
  person
• 2:00
  events?
• 2:00
  And
• 2:01
  so
• 2:01
  a
• 2:01
  lot,
• 2:01
  a
• 2:01
  lot
• 2:01
  of
• 2:02
  clients
• 2:02
  come
• 2:02
  to
• 2:02
  us
• 2:02
  for
• 2:03
  this
• 2:03
  kind
• 2:03
  of
• 2:03
  thing
• 2:03
  because
• 2:03
  it's
• 2:04
  like,
• 2:04
  okay,
• 2:05
  how
• 2:05
  can
• 2:05
  we
• 2:06
  scale
• 2:06
  what
• 2:07
  we're
• 2:07
  doing
• 2:07
  in
• 2:07
  person
• 2:08
  to
• 2:08
  make
• 2:08
  it
• 2:08
  more
• 2:09
  accessible
• 2:09
  to
• 2:09
  people
• 2:09
  all
• 2:10
  over
• 2:10
  the
• 2:10
  world.
• 2:11
  And
• 2:11
  so
• 2:12
  the
• 2:13
  first
• 2:13
  thing
• 2:13
  we
• 2:13
  wanted
• 2:13
  to
• 2:13
  do
• 2:14
  was
• 2:14
  really
• 2:14
  understand
• 2:14
  what
• 2:15
  do
• 2:15
  these
• 2:16
  members
• 2:16
  actually
• 2:17
  care
• 2:17
  about,
• 2:17
  what,
• 2:18
  what
• 2:18
  would
• 2:18
  make
• 2:19
  them
• 2:19
  excited
• 2:19
  to
• 2:19
  log
• 2:20
  into
• 2:20
  something.
• 2:20
  Especially
• 2:21
  because
• 2:21
  this
• 2:21
  particular
• 2:22
  community
• 2:22
  is
• 2:23
  for
• 2:23
  a
• 2:24
  niche
• 2:24
  business
• 2:24
  coaching
• 2:25
  area.
• 2:25
  And
• 2:26
  so
• 2:26
  they're
• 2:26
  really
• 2:27
  busy
• 2:27
  business
• 2:27
  owners
• 2:28
  and
• 2:28
  how
• 2:28
  do
• 2:28
  we
• 2:28
  get
• 2:29
  them
• 2:29
  to
• 2:29
  log
• 2:29
  into
• 2:30
  a
• 2:30
  thing
• 2:30
  or
• 2:30
  how
• 2:30
  do
• 2:30
  we
• 2:31
  make
• 2:31
  it
• 2:31
  valuable
• 2:31
  enough
• 2:31
  that
• 2:31
  they
• 2:32
  even
• 2:32
  care
• 2:32
  about
• 2:32
  this
• 2:33
  experience?
• 2:34
  So
• 2:34
  the
• 2:34
  first
• 2:34
  thing
• 2:34
  we
• 2:34
  did
• 2:35
  was
• 2:35
  talk
• 2:35
  to
• 2:35
  members.
• 2:35
  We
• 2:35
  talked
• 2:36
  one
• 2:36
  on
• 2:36
  one
• 2:36
  to
• 2:36
  members.
• 2:37
  We
• 2:37
  ran
• 2:37
  a
• 2:37
  survey.
• 2:38
  We
• 2:38
  really
• 2:39
  got
• 2:39
  to
• 2:39
  understand
• 2:40
  what
• 2:40
  was
• 2:41
  the
• 2:41
  root
• 2:41
  of
• 2:42
  what
• 2:42
  mattered
• 2:43
  to
• 2:43
  these
• 2:44
  people
• 2:44
  and
• 2:45
  what,
• 2:45
  what
• 2:45
  they
• 2:45
  cared
• 2:45
  about
• 2:46
  when
• 2:46
  it
• 2:46
  came
• 2:46
  to
• 2:46
  like
• 2:47
  connection.
• 2:48
  What
• 2:48
  kind
• 2:48
  of
• 2:49
  people
• 2:49
  did
• 2:49
  they
• 2:49
  want
• 2:49
  to
• 2:49
  meet
• 2:49
  in
• 2:50
  the
• 2:50
  community?
• 2:50
  What
• 2:50
  kind
• 2:51
  of
• 2:52
  loneliness
• 2:53
  or
• 2:53
  lack
• 2:53
  do
• 2:54
  they
• 2:54
  have
• 2:54
  in
• 2:54
  their
• 2:54
  personal
• 2:55
  circles
• 2:55
  that
• 2:55
  they're
• 2:56
  looking
• 2:56
  for
• 2:57
  elsewhere
• 2:57
  in
• 2:57
  these
• 2:58
  other
• 2:58
  spaces?
• 2:58
  Why
• 2:59
  did
• 2:59
  they
• 2:59
  join
• 2:59
  in
• 2:59
  the
• 2:59
  first
• 2:59
  place?
• 3:00
  Why
• 3:00
  do
• 3:00
  these
• 3:00
  go
• 3:00
  to
• 3:00
  these
• 3:01
  events?
• 3:01
  Why
• 3:02
  do
• 3:02
  they
• 3:02
  take
• 3:02
  this
• 3:03
  programming
• 3:03
  and
• 3:04
  how
• 3:04
  has
• 3:04
  it
• 3:04
  helped
• 3:05
  them
• 3:05
  be
• 3:05
  successful?
• 3:06
  And
• 3:06
  you
• 3:06
  know,
• 3:07
  what's
• 3:07
  that
• 3:07
  missing
• 3:07
  piece?
• 3:08
  And,
• 3:08
  and
• 3:08
  this
• 3:09
  is
• 3:09
  kind
• 3:09
  of
• 3:09
  hard
• 3:09
  because
• 3:10
  really
• 3:11
  we're
• 3:11
  doing
• 3:11
  like
• 3:11
  discovery.
• 3:12
  Like
• 3:12
  you
• 3:12
  don't
• 3:12
  know
• 3:12
  what
• 3:13
  you're
• 3:13
  going
• 3:13
  to
• 3:13
  find
• 3:13
  out.
• 3:13
  You
• 3:13
  might
• 3:14
  find
• 3:14
  out
• 3:14
  that
• 3:14
  actually
• 3:16
  some
• 3:16
  sort
• 3:16
  of
• 3:16
  online
• 3:16
  platform
• 3:17
  is
• 3:17
  really
• 3:17
  not
• 3:17
  going
• 3:17
  to
• 3:17
  solve
• 3:18
  anything
• 3:19
  here.
• 3:19
  In
• 3:19
  our
• 3:20
  case,
• 3:20
  it
• 3:20
  really
• 3:21
  uncovered
• 3:21
  really
• 3:21
  specific
• 3:22
  features
• 3:22
  that
• 3:22
  were
• 3:23
  crucial
• 3:24
  to
• 3:24
  help
• 3:24
  us.
• 3:25
  So
• 3:25
  we
• 3:25
  have
• 3:26
  created
• 3:26
  a
• 3:26
  really
• 3:27
  intentional
• 3:28
  programming
• 3:28
  plan
• 3:29
  coming
• 3:29
  out
• 3:29
  of
• 3:29
  this.
• 3:30
  We
• 3:31
  pulled
• 3:31
  in
• 3:31
  a
• 3:32
  couple
• 3:32
  of
• 3:32
  custom
• 3:33
  features
• 3:33
  so
• 3:34
  that
• 3:34
  people
• 3:34
  can
• 3:35
  really
• 3:35
  member
• 3:35
  find
• 3:36
  other
• 3:36
  members
• 3:37
  really
• 3:37
  easily
• 3:38
  because
• 3:38
  that
• 3:38
  was
• 3:38
  an
• 3:38
  important
• 3:39
  factor.
• 3:39
  So
• 3:40
  anyways,
• 3:40
  we
• 3:40
  created
• 3:41
  this
• 3:41
  whole
• 3:41
  feature
• 3:41
  list.
• 3:41
  We
• 3:42
  prioritized
• 3:42
  it
• 3:43
  based
• 3:43
  on
• 3:43
  the
• 3:44
  member
• 3:44
  conversations
• 3:44
  we
• 3:45
  had.
• 3:45
  And
• 3:45
  then
• 3:45
  we
• 3:45
  ran
• 3:46
  a
• 3:46
  beta
• 3:46
  test
• 3:46
  with
• 3:46
  some
• 3:47
  members
• 3:47
  and
• 3:47
  the
• 3:48
  team
• 3:48
  at
• 3:48
  this
• 3:48
  company
• 3:49
  to
• 3:49
  really
• 3:50
  test
• 3:50
  out
• 3:50
  this
• 3:50
  platform
• 3:51
  because
• 3:51
  we
• 3:51
  were
• 3:51
  moving
• 3:52
  them
• 3:52
  to
• 3:52
  a
• 3:52
  circle
• 3:53
  and
• 3:53
  also
• 3:54
  show
• 3:54
  the
• 3:54
  team
• 3:54
  what
• 3:55
  it
• 3:55
  could
• 3:55
  be
• 3:55
  like,
• 3:56
  get
• 3:56
  some
• 3:56
  feedback,
• 3:56
  understand
• 3:58
  what
• 3:58
  works
• 3:58
  about
• 3:59
  it
• 3:59
  and
• 3:59
  what
• 3:59
  doesn't.
• 3:59
  We
• 4:00
  had
• 4:00
  over
• 4:00
  engineered
• 4:01
  a
• 4:01
  little
• 4:01
  bit.
• 4:01
  We
• 4:01
  had
• 4:02
  too
• 4:02
  many
• 4:02
  things
• 4:02
  going
• 4:03
  on
• 4:03
  and
• 4:03
  so
• 4:03
  we
• 4:03
  really
• 4:03
  scaled
• 4:04
  back
• 4:04
  for
• 4:04
  our
• 4:04
  full
• 4:05
  launch.
• 4:05
  Coming
• 4:05
  out
• 4:05
  of
• 4:05
  that
• 4:06
  beta
• 4:06
  test,
• 4:07
  the
• 4:07
  next
• 4:07
  thing
• 4:07
  we
• 4:07
  did
• 4:08
  was
• 4:08
  focus
• 4:08
  on
• 4:08
  a
• 4:08
  really
• 4:09
  strong
• 4:09
  communications
• 4:10
  plan
• 4:10
  to
• 4:10
  make
• 4:11
  sure
• 4:11
  members
• 4:11
  knew
• 4:11
  exactly
• 4:12
  what
• 4:12
  was
• 4:12
  coming,
• 4:12
  that
• 4:13
  they
• 4:13
  were
• 4:13
  going
• 4:13
  to
• 4:13
  be
• 4:14
  getting
• 4:14
  access
• 4:14
  to
• 4:14
  this
• 4:15
  new
• 4:15
  platform
• 4:16
  that
• 4:16
  they
• 4:17
  like,
• 4:17
  all
• 4:17
  the
• 4:17
  features
• 4:17
  that
• 4:17
  they
• 4:18
  would
• 4:18
  now
• 4:18
  have
• 4:18
  available
• 4:18
  to
• 4:18
  them
• 4:19
  because
• 4:19
  essentially
• 4:20
  we're
• 4:20
  adding
• 4:20
  more
• 4:20
  to
• 4:21
  their
• 4:21
  membership
• 4:21
  benefit
• 4:22
  without
• 4:22
  asking
• 4:22
  them
• 4:23
  to
• 4:23
  pay
• 4:23
  more.
• 4:23
  So
• 4:23
  that's
• 4:23
  a
• 4:23
  huge
• 4:24
  value
• 4:24
  add.
• 4:24
  It's
• 4:25
  a
• 4:25
  great
• 4:25
  boost
• 4:26
  of
• 4:26
  energy
• 4:26
  for
• 4:27
  the
• 4:27
  community
• 4:28
  overall.
• 4:28
  And
• 4:29
  so
• 4:29
  we
• 4:29
  wanted
• 4:29
  to
• 4:29
  make
• 4:29
  sure
• 4:29
  that
• 4:30
  number
• 4:30
  one,
• 4:30
  they're
• 4:30
  aware
• 4:31
  of
• 4:31
  it
• 4:31
  and
• 4:31
  number
• 4:31
  two
• 4:32
  that
• 4:32
  they're
• 4:32
  really
• 4:32
  excited
• 4:33
  about
• 4:33
  it.
• 4:33
  And
• 4:34
  so
• 4:34
  we
• 4:34
  started
• 4:34
  sending
• 4:35
  emails
• 4:35
  out
• 4:36
  about
• 4:36
  two
• 4:36
  weeks
• 4:37
  before
• 4:37
  the
• 4:37
  launch,
• 4:38
  and
• 4:38
  then
• 4:38
  during
• 4:39
  launch
• 4:39
  week
• 4:39
  of
• 4:39
  course,
• 4:39
  and
• 4:40
  then
• 4:40
  we
• 4:40
  have
• 4:40
  a
• 4:40
  series
• 4:41
  of
• 4:41
  onboarding
• 4:41
  emails
• 4:42
  sending
• 4:43
  throughout
• 4:43
  the
• 4:44
  next
• 4:44
  month
• 4:44
  or
• 4:44
  so
• 4:45
  to
• 4:45
  really
• 4:45
  get
• 4:45
  members
• 4:45
  excited,
• 4:46
  get
• 4:46
  them
• 4:46
  to
• 4:46
  come
• 4:47
  in
• 4:47
  and
• 4:47
  Play
• 4:47
  with
• 4:48
  it.
• 4:48
  Because
• 4:48
  of
• 4:48
  course
• 4:48
  not
• 4:48
  everybody
• 4:49
  is
• 4:49
  gonna
• 4:49
  dive
• 4:50
  in
• 4:50
  that
• 4:50
  first
• 4:50
  day
• 4:51
  they
• 4:51
  get
• 4:51
  that
• 4:51
  first
• 4:51
  email.
• 4:52
  So
• 4:52
  we
• 4:52
  have
• 4:52
  to
• 4:52
  keep
• 4:52
  reminding
• 4:53
  them
• 4:53
  about
• 4:53
  that.
• 4:54
  This
• 4:54
  thing
• 4:54
  is
• 4:54
  now
• 4:54
  available
• 4:54
  to
• 4:55
  them
• 4:55
  and
• 4:55
  hey,
• 4:55
  come
• 4:55
  check
• 4:56
  it
• 4:56
  out
• 4:56
  and
• 4:56
  come
• 4:56
  use
• 4:56
  all
• 4:57
  of
• 4:57
  these
• 4:57
  new
• 4:57
  things
• 4:57
  that
• 4:57
  you
• 4:57
  have
• 4:58
  access
• 4:58
  to.
• 4:58
  The
• 4:59
  next
• 4:59
  one
• 4:59
  is
• 4:59
  one
• 4:59
  of
• 5:00
  the
• 5:00
  biggest,
• 5:00
  most
• 5:01
  important
• 5:01
  things
• 5:01
  and
• 5:01
  that
• 5:01
  is
• 5:02
  that
• 5:02
  we
• 5:02
  have
• 5:02
  ambassadors
• 5:03
  in
• 5:03
  the
• 5:03
  community
• 5:04
  starting
• 5:04
  conversations
• 5:05
  and
• 5:05
  using
• 5:06
  the
• 5:06
  platform
• 5:06
  as
• 5:06
  we
• 5:07
  intend
• 5:07
  them
• 5:07
  to.
• 5:08
  So
• 5:08
  really
• 5:09
  what
• 5:09
  they're
• 5:09
  doing
• 5:09
  is
• 5:09
  modeling
• 5:10
  the
• 5:10
  behavior
• 5:10
  behavior
• 5:11
  and
• 5:11
  leading
• 5:11
  the
• 5:11
  way
• 5:12
  for
• 5:12
  other
• 5:12
  members
• 5:12
  to
• 5:13
  follow.
• 5:13
  So
• 5:14
  we
• 5:14
  brought
• 5:14
  them
• 5:14
  in
• 5:14
  first.
• 5:15
  So,
• 5:15
  so
• 5:15
  we
• 5:15
  kind
• 5:15
  of
• 5:15
  had
• 5:16
  like
• 5:16
  a
• 5:16
  phase
• 5:17
  of
• 5:17
  people,
• 5:17
  like
• 5:18
  bringing
• 5:18
  in
• 5:18
  different
• 5:19
  phases
• 5:19
  of
• 5:20
  groups
• 5:20
  of
• 5:20
  people
• 5:21
  into
• 5:21
  the
• 5:21
  community.
• 5:22
  So
• 5:22
  this
• 5:22
  first
• 5:22
  phase
• 5:23
  included
• 5:23
  ambassadors
• 5:24
  so
• 5:24
  that
• 5:25
  they
• 5:25
  could
• 5:25
  start
• 5:25
  having
• 5:25
  conversations
• 5:26
  start
• 5:26
  like
• 5:27
  seeding
• 5:27
  some
• 5:27
  posts
• 5:28
  start.
• 5:29
  There's
• 5:30
  a,
• 5:30
  there's
• 5:30
  a
• 5:30
  place
• 5:30
  to
• 5:30
  share
• 5:30
  community
• 5:31
  resources.
• 5:31
  And
• 5:32
  so
• 5:32
  they
• 5:32
  started
• 5:32
  adding
• 5:32
  some
• 5:33
  resources
• 5:33
  to
• 5:33
  that
• 5:33
  library.
• 5:34
  And
• 5:35
  so
• 5:35
  we
• 5:36
  have
• 5:36
  them
• 5:36
  modeling
• 5:37
  the
• 5:37
  behavior.
• 5:37
  And
• 5:37
  then
• 5:38
  when
• 5:38
  we
• 5:38
  bring
• 5:38
  all
• 5:39
  these
• 5:39
  other
• 5:39
  people
• 5:39
  in,
• 5:39
  they're
• 5:40
  not
• 5:40
  coming
• 5:40
  into
• 5:40
  something
• 5:41
  empty.
• 5:41
  So
• 5:42
  single
• 5:42
  space
• 5:43
  or
• 5:44
  resource
• 5:44
  that
• 5:45
  they
• 5:45
  have
• 5:45
  access
• 5:45
  to
• 5:46
  already
• 5:46
  has
• 5:46
  content
• 5:47
  populated
• 5:47
  into
• 5:48
  it.
• 5:48
  So
• 5:48
  they're
• 5:48
  not
• 5:48
  coming
• 5:49
  into
• 5:49
  any
• 5:49
  like
• 5:49
  blank
• 5:50
  pages.
• 5:50
  Because
• 5:51
  there's
• 5:51
  nothing
• 5:51
  worse
• 5:51
  than
• 5:52
  staring
• 5:52
  at
• 5:52
  a
• 5:52
  blank
• 5:52
  community
• 5:53
  and
• 5:53
  being
• 5:53
  like
• 5:53
  the
• 5:54
  first
• 5:54
  one
• 5:54
  to
• 5:54
  make
• 5:54
  a
• 5:54
  post.
• 5:54
  Nobody
• 5:55
  wants
• 5:55
  to
• 5:55
  be
• 5:55
  that
• 5:55
  person
• 5:56
  so
• 5:56
  you
• 5:56
  know,
• 5:57
  make
• 5:57
  it
• 5:57
  look
• 5:57
  like
• 5:57
  a
• 5:57
  place
• 5:58
  that
• 5:58
  they're
• 5:58
  walking
• 5:58
  into
• 5:59
  and
• 5:59
  can,
• 5:59
  can
• 5:59
  join.
• 6:00
  It's
• 6:00
  kind
• 6:00
  of
• 6:00
  like
• 6:01
  the
• 6:01
  majority
• 6:02
  of
• 6:02
  people
• 6:02
  in
• 6:02
  the
• 6:03
  world
• 6:03
  don't
• 6:03
  want
• 6:03
  to
• 6:03
  be
• 6:03
  the
• 6:03
  first
• 6:04
  ones
• 6:04
  to
• 6:04
  arrive
• 6:04
  at
• 6:04
  the
• 6:04
  party.
• 6:05
  It's
• 6:05
  the
• 6:06
  same,
• 6:06
  it's
• 6:06
  the
• 6:06
  same
• 6:06
  thing
• 6:06
  with
• 6:07
  the
• 6:07
  community.
• 6:08
  The
• 6:08
  next
• 6:08
  thing
• 6:08
  we
• 6:08
  did
• 6:09
  was
• 6:09
  made
• 6:09
  sure
• 6:09
  we
• 6:10
  had
• 6:10
  events
• 6:10
  ready
• 6:11
  for
• 6:11
  them
• 6:11
  to
• 6:11
  RSVP
• 6:12
  to.
• 6:12
  And
• 6:12
  in
• 6:13
  their
• 6:13
  onboarding
• 6:13
  journey,
• 6:13
  which
• 6:14
  of
• 6:14
  course
• 6:14
  is
• 6:14
  a
• 6:14
  huge
• 6:14
  piece
• 6:15
  we
• 6:15
  really
• 6:15
  designed
• 6:15
  out
• 6:16
  onboarding,
• 6:17
  we
• 6:17
  have
• 6:17
  a
• 6:18
  direction
• 6:18
  for
• 6:18
  them
• 6:18
  to
• 6:19
  go
• 6:19
  RSVP
• 6:20
  to
• 6:20
  an
• 6:20
  event.
• 6:20
  It's
• 6:21
  one
• 6:21
  of
• 6:21
  the
• 6:21
  first
• 6:21
  things
• 6:21
  we
• 6:21
  ask
• 6:21
  them
• 6:22
  to
• 6:22
  do
• 6:22
  because
• 6:22
  if
• 6:22
  we
• 6:22
  can
• 6:23
  get
• 6:23
  them
• 6:23
  to
• 6:24
  show
• 6:24
  up
• 6:25
  to
• 6:25
  engage
• 6:25
  in
• 6:25
  an
• 6:26
  event,
• 6:26
  then
• 6:26
  they're
• 6:26
  more
• 6:27
  likely
• 6:27
  to
• 6:27
  engage
• 6:27
  in
• 6:28
  like
• 6:28
  the
• 6:28
  forum
• 6:28
  pieces
• 6:28
  and
• 6:29
  the
• 6:29
  other
• 6:29
  things
• 6:29
  that
• 6:29
  we
• 6:29
  have
• 6:30
  available.
• 6:31
  So
• 6:31
  we
• 6:31
  want
• 6:31
  them
• 6:31
  to
• 6:31
  RCP
• 6:32
  and
• 6:32
  attend
• 6:32
  events
• 6:33
  right
• 6:33
  away.
• 6:33
  So
• 6:33
  that
• 6:34
  is
• 6:34
  a
• 6:34
  huge
• 6:34
  part
• 6:34
  of
• 6:34
  the
• 6:34
  onboarding
• 6:35
  experience
• 6:35
  for
• 6:36
  this
• 6:36
  particular
• 6:36
  client.
• 6:37
  And
• 6:37
  then
• 6:38
  lastly,
• 6:38
  we
• 6:39
  have
• 6:40
  DM
• 6:40
  automations
• 6:41
  running
• 6:42
  to
• 6:42
  encourage
• 6:43
  people
• 6:43
  to
• 6:43
  use
• 6:44
  certain
• 6:44
  high
• 6:44
  priority
• 6:45
  features
• 6:45
  that
• 6:45
  we
• 6:45
  have.
• 6:46
  So
• 6:46
  we'll
• 6:46
  say
• 6:46
  like,
• 6:46
  hey,
• 6:46
  go
• 6:47
  RCV
• 6:47
  to
• 6:47
  this
• 6:48
  event.
• 6:48
  Hey,
• 6:48
  like
• 6:49
  start.
• 6:49
  This
• 6:49
  is
• 6:49
  how
• 6:49
  you
• 6:50
  start
• 6:50
  a
• 6:50
  group
• 6:50
  message
• 6:50
  with
• 6:51
  people
• 6:51
  in
• 6:51
  your
• 6:51
  area.
• 6:52
  The
• 6:53
  things
• 6:53
  that
• 6:53
  we,
• 6:53
  again,
• 6:54
  high
• 6:54
  priority
• 6:54
  features
• 6:55
  that
• 6:55
  we
• 6:55
  knew
• 6:55
  were
• 6:55
  important
• 6:56
  to
• 6:56
  our
• 6:56
  members
• 6:57
  so
• 6:57
  we
• 6:57
  want
• 6:57
  them
• 6:58
  to
• 6:58
  feel
• 6:58
  really
• 6:58
  welcomed.
• 6:59
  We
• 6:59
  have
• 6:59
  these
• 6:59
  DM
• 6:59
  automations
• 7:00
  running
• 7:00
  so
• 7:00
  they're
• 7:00
  getting
• 7:01
  lots
• 7:01
  of
• 7:02
  messaging
• 7:02
  and
• 7:03
  direction
• 7:04
  in
• 7:04
  different
• 7:04
  places.
• 7:05
  It's
• 7:05
  in
• 7:05
  the
• 7:05
  onboarding,
• 7:06
  it's
• 7:06
  in
• 7:06
  the
• 7:07
  email,
• 7:07
  it's
• 7:07
  in
• 7:08
  the
• 7:08
  DMs
• 7:09
  and
• 7:09
  it
• 7:09
  sounds
• 7:09
  like
• 7:09
  we're
• 7:10
  doing
• 7:10
  it
• 7:10
  a
• 7:10
  lot,
• 7:10
  but
• 7:10
  it's
• 7:11
  kind
• 7:11
  of
• 7:11
  like,
• 7:11
  think
• 7:11
  about
• 7:11
  your
• 7:11
  business,
• 7:12
  right?
• 7:12
  You
• 7:13
  have
• 7:13
  to
• 7:13
  keep
• 7:14
  sharing
• 7:14
  the
• 7:14
  same
• 7:15
  message
• 7:15
  over
• 7:16
  and
• 7:16
  over
• 7:16
  and
• 7:16
  over
• 7:16
  again,
• 7:16
  right?
• 7:17
  Build
• 7:17
  community
• 7:18
  to
• 7:18
  build
• 7:18
  your
• 7:18
  business.
• 7:18
  It's
• 7:19
  going
• 7:19
  to
• 7:19
  help
• 7:19
  you
• 7:19
  build
• 7:19
  a
• 7:19
  more
• 7:19
  sustainable
• 7:20
  business.
• 7:20
  Blah,
• 7:20
  blah,
• 7:20
  blah.
• 7:21
  Like
• 7:21
  you've
• 7:21
  heard
• 7:21
  me
• 7:21
  say
• 7:21
  this
• 7:21
  a
• 7:22
  million
• 7:22
  times,
• 7:22
  like
• 7:22
  this
• 7:22
  is
• 7:23
  my
• 7:23
  whole
• 7:23
  thing.
• 7:23
  And
• 7:24
  so
• 7:24
  you
• 7:24
  just
• 7:24
  have
• 7:24
  to
• 7:24
  like
• 7:25
  keep
• 7:25
  repeating
• 7:26
  your
• 7:27
  message
• 7:27
  over
• 7:27
  and
• 7:27
  over.
• 7:27
  It's
• 7:28
  the
• 7:28
  kind
• 7:28
  of
• 7:28
  the
• 7:28
  same
• 7:28
  thing
• 7:29
  when
• 7:29
  you're
• 7:29
  building
• 7:29
  community.
• 7:30
  It's
• 7:30
  like,
• 7:30
  hey,
• 7:31
  this
• 7:31
  is
• 7:31
  what's
• 7:31
  important.
• 7:32
  This
• 7:32
  is
• 7:32
  what
• 7:32
  you
• 7:32
  can
• 7:32
  do
• 7:33
  here.
• 7:33
  This
• 7:33
  is
• 7:33
  available
• 7:34
  to
• 7:34
  you.
• 7:35
  Like
• 7:35
  come
• 7:35
  to
• 7:35
  this
• 7:35
  upcoming
• 7:36
  event.
• 7:37
  The
• 7:37
  more
• 7:37
  you
• 7:37
  promote
• 7:38
  something,
• 7:38
  the
• 7:38
  more
• 7:38
  success
• 7:39
  it's
• 7:39
  going
• 7:39
  to
• 7:39
  have.
• 7:39
  It's
• 7:40
  kind
• 7:40
  of
• 7:40
  like
• 7:40
  the
• 7:40
  same
• 7:40
  thing
• 7:40
  within
• 7:41
  a
• 7:41
  community.
• 7:41
  So
• 7:42
  the
• 7:42
  communication
• 7:43
  plan,
• 7:43
  it's
• 7:43
  really
• 7:43
  important.
• 7:44
  Getting
• 7:44
  in
• 7:45
  touch
• 7:45
  with
• 7:45
  them
• 7:45
  in
• 7:45
  different
• 7:45
  ways
• 7:46
  is
• 7:46
  important
• 7:47
  and
• 7:47
  then
• 7:47
  also
• 7:47
  kind
• 7:48
  of
• 7:48
  like
• 7:48
  trickling
• 7:48
  that
• 7:48
  down.
• 7:49
  So
• 7:49
  yes,
• 7:49
  that
• 7:49
  can
• 7:50
  come
• 7:50
  from
• 7:50
  the
• 7:50
  organization,
• 7:51
  but
• 7:51
  also
• 7:51
  ambassadors
• 7:52
  can
• 7:52
  encourage
• 7:53
  people
• 7:53
  to
• 7:53
  come.
• 7:54
  We
• 7:54
  have
• 7:54
  certain
• 7:55
  leaders,
• 7:55
  coaches
• 7:56
  in
• 7:56
  this,
• 7:56
  in
• 7:57
  this
• 7:57
  particular
• 7:58
  client
• 7:58
  we
• 7:58
  have
• 7:59
  coaches
• 7:59
  and
• 7:59
  so
• 7:59
  the
• 8:00
  coaches
• 8:00
  are
• 8:00
  starting
• 8:01
  group
• 8:01
  messages
• 8:01
  with
• 8:01
  people
• 8:02
  that
• 8:02
  are
• 8:02
  in
• 8:02
  their,
• 8:03
  their
• 8:03
  groups.
• 8:04
  So
• 8:05
  we
• 8:05
  have
• 8:05
  group
• 8:05
  messages
• 8:06
  that
• 8:06
  are
• 8:06
  already
• 8:06
  happening
• 8:07
  in
• 8:07
  the
• 8:07
  app
• 8:07
  which
• 8:07
  drives
• 8:08
  people
• 8:08
  to
• 8:08
  the
• 8:08
  app.
• 8:09
  So
• 8:09
  the
• 8:09
  events
• 8:09
  are
• 8:09
  in
• 8:09
  the
• 8:10
  app.
• 8:10
  We're
• 8:10
  driving
• 8:11
  people
• 8:11
  to
• 8:11
  the
• 8:12
  app
• 8:12
  for
• 8:12
  their
• 8:12
  conversations
• 8:13
  and
• 8:14
  we
• 8:15
  are
• 8:15
  driving
• 8:16
  them
• 8:16
  to
• 8:16
  the
• 8:16
  app
• 8:16
  for
• 8:16
  their
• 8:17
  resources.
• 8:18
  Now
• 8:18
  in
• 8:18
  order
• 8:19
  the
• 8:19
  for
• 8:19
  a
• 8:20
  community
• 8:20
  to
• 8:20
  be
• 8:20
  really
• 8:21
  successful,
• 8:22
  you
• 8:22
  need
• 8:22
  to
• 8:23
  have
• 8:23
  everything
• 8:23
  in
• 8:23
  one
• 8:23
  place.
• 8:24
  So
• 8:24
  one
• 8:24
  of
• 8:24
  the
• 8:25
  things
• 8:25
  I
• 8:26
  see
• 8:26
  broken
• 8:26
  the
• 8:27
  most
• 8:27
  in
• 8:27
  communities
• 8:27
  is
• 8:28
  like
• 8:28
  disparate
• 8:28
  systems.
• 8:29
  So
• 8:30
  like
• 8:30
  you,
• 8:30
  oh,
• 8:31
  log
• 8:31
  into
• 8:31
  Slack
• 8:31
  to
• 8:31
  have
• 8:32
  a
• 8:32
  conversation,
• 8:33
  you
• 8:33
  need
• 8:33
  to
• 8:33
  go
• 8:34
  over
• 8:34
  to
• 8:34
  this
• 8:34
  portal
• 8:34
  here
• 8:34
  in
• 8:35
  Kajabi
• 8:35
  and
• 8:35
  download
• 8:36
  your,
• 8:36
  like
• 8:36
  this
• 8:36
  is
• 8:36
  where
• 8:37
  your
• 8:37
  course
• 8:37
  and
• 8:37
  resources
• 8:38
  are
• 8:38
  and
• 8:38
  we'll
• 8:39
  send
• 8:39
  you
• 8:39
  like
• 8:39
  a
• 8:39
  calendar
• 8:40
  invite
• 8:41
  for
• 8:41
  events
• 8:41
  or
• 8:42
  you
• 8:43
  can
• 8:43
  see
• 8:44
  on
• 8:44
  this
• 8:44
  like
• 8:44
  web
• 8:45
  page
• 8:45
  or
• 8:46
  notion
• 8:46
  page
• 8:46
  where
• 8:47
  some
• 8:47
  resources
• 8:47
  are
• 8:48
  where
• 8:48
  our
• 8:48
  events
• 8:48
  are.
• 8:49
  It's
• 8:49
  too
• 8:49
  confusing.
• 8:50
  People
• 8:50
  are
• 8:50
  only
• 8:51
  going
• 8:51
  to
• 8:51
  log
• 8:51
  into
• 8:52
  one
• 8:52
  thing.
• 8:52
  So
• 8:52
  make
• 8:53
  everything
• 8:53
  available
• 8:53
  in
• 8:53
  that
• 8:54
  one
• 8:54
  thing
• 8:54
  and
• 8:55
  by
• 8:55
  they'll
• 8:56
  also
• 8:56
  be
• 8:56
  more
• 8:57
  interested
• 8:57
  in
• 8:58
  one
• 8:58
  piece
• 8:58
  of
• 8:59
  your
• 8:59
  community
• 8:59
  aspect.
• 9:00
  So
• 9:00
  like,
• 9:01
  let's
• 9:01
  say
• 9:01
  somebody's
• 9:02
  really
• 9:02
  excited
• 9:02
  about
• 9:02
  events,
• 9:03
  they're
• 9:03
  going
• 9:03
  to
• 9:03
  go
• 9:03
  in
• 9:03
  and
• 9:04
  RSVP
• 9:04
  to
• 9:04
  events
• 9:05
  and
• 9:05
  that's
• 9:05
  probably
• 9:05
  the
• 9:06
  only
• 9:06
  thing
• 9:06
  they'll
• 9:06
  pay
• 9:06
  attention
• 9:06
  to.
• 9:07
  But
• 9:07
  because
• 9:07
  they're
• 9:08
  in
• 9:08
  the
• 9:08
  app
• 9:08
  RSVPing
• 9:09
  to
• 9:09
  an
• 9:09
  event,
• 9:10
  something
• 9:10
  else
• 9:10
  might
• 9:10
  catch
• 9:10
  their
• 9:11
  eye
• 9:11
  and
• 9:11
  they
• 9:11
  might
• 9:11
  start
• 9:11
  engaging
• 9:12
  with
• 9:12
  another
• 9:12
  piece.
• 9:13
  And
• 9:15
  the
• 9:15
  more
• 9:15
  touch
• 9:15
  points
• 9:16
  we
• 9:16
  have
• 9:16
  with
• 9:16
  a
• 9:16
  community
• 9:17
  member,
• 9:17
  the
• 9:17
  more
• 9:17
  likely
• 9:18
  they
• 9:18
  are
• 9:18
  to
• 9:18
  stick
• 9:19
  around
• 9:19
  to
• 9:20
  be
• 9:20
  retained.
• 9:20
  Right.
• 9:21
  And
• 9:21
  to
• 9:21
  be
• 9:22
  successful
• 9:22
  because
• 9:22
  they're
• 9:23
  using
• 9:23
  more
• 9:23
  of
• 9:23
  the
• 9:23
  tools,
• 9:24
  they're
• 9:24
  doing
• 9:25
  more
• 9:25
  of
• 9:25
  the
• 9:25
  programming.
• 9:26
  Whatever
• 9:27
  you're
• 9:27
  offering
• 9:27
  is
• 9:28
  the
• 9:28
  more
• 9:28
  you
• 9:28
  can
• 9:29
  engage
• 9:29
  them
• 9:29
  in
• 9:30
  multiple
• 9:30
  aspects,
• 9:31
  the
• 9:31
  more
• 9:31
  likely
• 9:31
  they
• 9:32
  are
• 9:32
  to
• 9:32
  be
• 9:32
  successful
• 9:33
  and
• 9:33
  stick
• 9:33
  around.
• 9:34
  So.
• 9:34
  So
• 9:35
  all
• 9:35
  of
• 9:35
  that
• 9:35
  to
• 9:35
  say
• 9:36
  when
• 9:36
  you're
• 9:37
  launching
• 9:37
  a
• 9:37
  new
• 9:37
  community
• 9:37
  experience
• 9:38
  or
• 9:38
  migrating
• 9:39
  your
• 9:40
  existing
• 9:40
  customers
• 9:41
  to
• 9:41
  something
• 9:41
  new,
• 9:41
  these
• 9:42
  are
• 9:42
  all
• 9:42
  really
• 9:43
  important
• 9:43
  factors
• 9:44
  to
• 9:44
  think
• 9:44
  about.
• 9:45
  And
• 9:45
  modeling
• 9:46
  the
• 9:46
  behavior
• 9:46
  is
• 9:46
  super
• 9:47
  important.
• 9:47
  Onboarding
• 9:48
  is
• 9:48
  super
• 9:48
  important.
• 9:49
  And
• 9:49
  yeah,
• 9:50
  hopefully
• 9:50
  this
• 9:50
  was
• 9:50
  helpful
• 9:51
  to
• 9:51
  kind
• 9:51
  of
• 9:51
  give
• 9:52
  you
• 9:52
  a
• 9:52
  rundown
• 9:52
  of
• 9:52
  all
• 9:52
  the
• 9:52
  pieces
• 9:53
  we're
• 9:53
  thinking
• 9:53
  about
• 9:53
  in
• 9:54
  this
• 9:54
  launch.
• 9:55
  And
• 9:55
  I
• 9:56
  would
• 9:56
  love
• 9:57
  to
• 9:57
  hear
• 9:57
  what
• 9:57
  you're
• 9:58
  launching,
• 9:58
  what
• 9:58
  community
• 9:59
  you're
• 9:59
  building.
• 9:59
  If
• 10:00
  you're
• 10:00
  considering
• 10:01
  a
• 10:01
  migration,
• 10:02
  definitely
• 10:02
  reach
• 10:03
  out
• 10:03
  to
• 10:03
  me.
• 10:03
  I
• 10:03
  am
• 10:04
  doing
• 10:05
  discovery
• 10:05
  calls,
• 10:05
  free
• 10:06
  discovery
• 10:06
  calls.
• 10:06
  You
• 10:06
  can
• 10:06
  book
• 10:07
  one
• 10:07
  with
• 10:07
  me.
• 10:07
  I'll
• 10:07
  drop
• 10:07
  it
• 10:07
  in
• 10:08
  the
• 10:08
  show
• 10:08
  notes.
• 10:08
  So
• 10:09
  if
• 10:09
  you
• 10:09
  would
• 10:09
  like
• 10:09
  to
• 10:09
  chat
• 10:09
  with
• 10:10
  me
• 10:10
  about
• 10:10
  what
• 10:10
  it
• 10:11
  would
• 10:11
  look
• 10:11
  like
• 10:11
  to
• 10:11
  migrate
• 10:11
  your
• 10:12
  community
• 10:12
  or
• 10:13
  launch
• 10:13
  your
• 10:13
  experience,
• 10:14
  definitely
• 10:15
  reach
• 10:15
  out
• 10:15
  and
• 10:16
  let's
• 10:16
  have
• 10:16
  a
• 10:16
  conversation.
• 10:17
  Okay,
• 10:17
  thanks.