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Kohl's Bets On The Deal Bar To Win Back Shoppers | Fast Five Shorts · Omni Talk Retail

• 0:00
  Kohl's
• 0:00
  plans
• 0:01
  to
• 0:01
  launch
• 0:01
  a
• 0:01
  Deal
• 0:02
  bar
• 0:02
  in
• 0:02
  all
• 0:03
  1100
• 0:04
  plus
• 0:04
  stores.
• 0:05
  According
• 0:05
  to
• 0:06
  Retail
• 0:06
  Dive,
• 0:07
  Kohl's
• 0:07
  last
• 0:07
  introduced
• 0:08
  the
• 0:08
  Deal
• 0:08
  Bar
• 0:09
  to
• 0:09
  all
• 0:09
  of
• 0:09
  its
• 0:09
  stores.
• 0:10
  A
• 0:10
  front
• 0:10
  of
• 0:10
  store
• 0:10
  curated
• 0:11
  collection
• 0:11
  of
• 0:11
  Items
• 0:12
  priced
• 0:12
  under
• 0:12
  $10,
• 0:13
  including
• 0:13
  gifts,
• 0:14
  seasonal
• 0:14
  selections,
• 0:15
  everyday
• 0:15
  essentials
• 0:15
  and
• 0:16
  kids
• 0:16
  activities.
• 0:17
  The
• 0:17
  concept
• 0:18
  launched
• 0:18
  in
• 0:18
  early
• 0:18
  February
• 0:19
  and
• 0:19
  has
• 0:19
  already
• 0:19
  cycled
• 0:20
  through
• 0:20
  super
• 0:20
  bowl
• 0:21
  party
• 0:21
  supplies,
• 0:22
  Valentine's
• 0:22
  Day
• 0:23
  and
• 0:23
  Easter
• 0:24
  themed
• 0:24
  merchandise
• 0:25
  with
• 0:25
  assortments
• 0:25
  refreshed
• 0:26
  throughout
• 0:27
  the
• 0:27
  year.
• 0:28
  Gimme
• 0:28
  Credit
• 0:28
  Analyst.
• 0:29
  Gimme
• 0:29
  Credit
• 0:30
  analyst.
• 0:30
  Wow.
• 0:30
  Shout
• 0:31
  out
• 0:31
  to
• 0:31
  him.
• 0:31
  Evan
• 0:31
  Mann
• 0:32
  told
• 0:32
  Retail
• 0:33
  Dive
• 0:33
  the
• 0:33
  Deal
• 0:33
  Bar
• 0:34
  is,
• 0:34
  quote,
• 0:34
  a
• 0:34
  clever
• 0:35
  idea
• 0:35
  that
• 0:36
  might
• 0:36
  help
• 0:36
  spur
• 0:37
  some
• 0:37
  impulse
• 0:37
  buying,
• 0:38
  but
• 0:38
  I
• 0:38
  don't
• 0:38
  believe
• 0:38
  it
• 0:39
  will
• 0:39
  move
• 0:39
  the
• 0:39
  needle
• 0:39
  in
• 0:40
  any
• 0:40
  meaningful
• 0:41
  way.
• 0:41
  End
• 0:41
  quote.
• 0:41
  And
• 0:42
  is
• 0:42
  the
• 0:42
  Kohl's
• 0:42
  Deal
• 0:43
  Bar
• 0:43
  a
• 0:43
  smart
• 0:44
  value
• 0:44
  play
• 0:44
  or
• 0:45
  is
• 0:45
  it
• 0:45
  just
• 0:45
  a
• 0:45
  tired
• 0:46
  old
• 0:46
  concept
• 0:46
  with
• 0:47
  a
• 0:47
  different
• 0:47
  name
• 0:47
  from
• 0:47
  a
• 0:48
  struggling
• 0:48
  retailer?
• 0:50
  Look,
• 0:50
  it's
• 0:51
  definitely
• 0:51
  not
• 0:51
  a
• 0:51
  new
• 0:51
  play,
• 0:52
  but
• 0:52
  there
• 0:52
  is
• 0:53
  a
• 0:53
  reason
• 0:53
  that
• 0:53
  we're
• 0:53
  seeing
• 0:54
  everyone
• 0:54
  from
• 0:55
  Advanced
• 0:56
  Auto
• 0:56
  Parts
• 0:56
  to,
• 0:57
  to
• 0:57
  Nordstrom
• 0:57
  Rack
• 0:58
  to
• 0:58
  now
• 0:58
  Kohl's
• 0:59
  putting
• 0:59
  impulse
• 1:00
  deals
• 1:00
  near
• 1:01
  the
• 1:01
  entrance.
• 1:01
  It
• 1:01
  does
• 1:02
  drive
• 1:02
  sales.
• 1:03
  The
• 1:03
  data
• 1:03
  supports
• 1:04
  that.
• 1:04
  But
• 1:05
  is
• 1:05
  it
• 1:05
  enough
• 1:06
  sales
• 1:06
  to
• 1:06
  save
• 1:07
  the
• 1:07
  brand?
• 1:08
  No.
• 1:08
  What
• 1:08
  I'm
• 1:09
  hopeful
• 1:09
  that
• 1:10
  this
• 1:10
  may
• 1:10
  indicate
• 1:11
  here
• 1:11
  for
• 1:11
  Kohl's
• 1:12
  is
• 1:12
  that
• 1:12
  they're
• 1:13
  starting
• 1:13
  to
• 1:13
  have
• 1:13
  a
• 1:14
  more
• 1:14
  clear
• 1:14
  point
• 1:14
  of
• 1:14
  view
• 1:15
  on
• 1:15
  what
• 1:15
  the
• 1:15
  store
• 1:15
  design
• 1:16
  will
• 1:16
  look
• 1:17
  like
• 1:17
  in
• 1:17
  future
• 1:18
  Kohl's
• 1:19
  stores
• 1:20
  where
• 1:20
  you
• 1:21
  know
• 1:21
  what
• 1:21
  the,
• 1:21
  what
• 1:21
  they're
• 1:22
  going
• 1:22
  to
• 1:22
  want
• 1:22
  this
• 1:23
  to
• 1:23
  look
• 1:23
  like.
• 1:23
  Because
• 1:23
  if
• 1:23
  you
• 1:24
  do
• 1:24
  look
• 1:24
  at
• 1:24
  the
• 1:24
  photos
• 1:25
  like
• 1:25
  it
• 1:25
  looks
• 1:26
  clean,
• 1:26
  it
• 1:26
  looks
• 1:26
  fresh.
• 1:27
  And
• 1:27
  I
• 1:27
  think
• 1:27
  that
• 1:28
  the
• 1:28
  rest
• 1:28
  of
• 1:28
  the
• 1:28
  Kohl's
• 1:28
  store
• 1:29
  could
• 1:29
  use,
• 1:30
  could
• 1:30
  use
• 1:30
  some
• 1:31
  of
• 1:31
  this
• 1:31
  inspiration.
• 1:32
  So
• 1:32
  my
• 1:32
  hope
• 1:32
  is
• 1:32
  that
• 1:32
  they
• 1:33
  see
• 1:33
  the
• 1:34
  sales
• 1:34
  lift
• 1:34
  that
• 1:35
  they
• 1:35
  get
• 1:35
  from
• 1:35
  this
• 1:36
  deployment
• 1:37
  and
• 1:37
  they
• 1:37
  start
• 1:37
  to
• 1:37
  see
• 1:38
  and
• 1:38
  think
• 1:38
  about
• 1:38
  what
• 1:39
  that
• 1:39
  might
• 1:39
  mean
• 1:39
  if
• 1:40
  they
• 1:40
  start
• 1:40
  to
• 1:40
  rethink
• 1:41
  the
• 1:41
  entire
• 1:41
  store
• 1:42
  design
• 1:42
  at
• 1:42
  that
• 1:42
  point
• 1:43
  because
• 1:44
  they're
• 1:45
  losing
• 1:45
  a
• 1:45
  lot
• 1:46
  of
• 1:46
  customers
• 1:46
  to
• 1:46
  places
• 1:47
  like
• 1:47
  Walmart,
• 1:48
  as
• 1:48
  we
• 1:48
  heard
• 1:48
  from
• 1:48
  Denise
• 1:49
  and
• 1:49
  Candela
• 1:49
  yesterday.
• 1:50
  And
• 1:50
  I
• 1:50
  think
• 1:51
  if
• 1:51
  Kohl's
• 1:51
  wants
• 1:51
  to
• 1:51
  steal
• 1:52
  back
• 1:52
  share,
• 1:52
  you
• 1:52
  know,
• 1:53
  they're
• 1:53
  going
• 1:53
  to
• 1:53
  have
• 1:53
  to
• 1:54
  move
• 1:54
  beyond
• 1:54
  this
• 1:55
  deal
• 1:55
  spot
• 1:56
  and
• 1:56
  really
• 1:57
  think
• 1:57
  about
• 1:57
  what
• 1:57
  the
• 1:57
  store
• 1:58
  shopping
• 1:58
  experience
• 1:59
  looks
• 1:59
  like
• 2:00
  to
• 2:00
  compete
• 2:00
  with
• 2:01
  the
• 2:01
  Walmarts
• 2:01
  that
• 2:02
  are
• 2:02
  being
• 2:02
  remodeled
• 2:02
  everywhere
• 2:03
  and
• 2:03
  really,
• 2:03
  really
• 2:04
  starting
• 2:04
  to
• 2:04
  pull
• 2:04
  their
• 2:04
  customers.
• 2:05
  But
• 2:05
  what
• 2:06
  do
• 2:06
  you
• 2:06
  think?
• 2:06
  I
• 2:07
  have
• 2:07
  an
• 2:07
  idea.
• 2:07
  But
• 2:08
  my
• 2:08
  guess
• 2:08
  is
• 2:09
  that,
• 2:09
  that
• 2:10
  this
• 2:10
  is
• 2:10
  not
• 2:10
  going
• 2:10
  to
• 2:11
  be
• 2:11
  enough
• 2:11
  in
• 2:12
  your
• 2:12
  mind
• 2:12
  to
• 2:12
  save
• 2:12
  holes.
• 2:13
  No.
• 2:14
  So,
• 2:14
  so
• 2:14
  wait,
• 2:14
  I
• 2:14
  want
• 2:14
  to
• 2:14
  make
• 2:15
  sure.
• 2:15
  So
• 2:15
  do
• 2:15
  you
• 2:15
  think
• 2:15
  it's
• 2:15
  a
• 2:15
  good
• 2:16
  move
• 2:16
  or
• 2:16
  do
• 2:16
  you
• 2:16
  think
• 2:16
  it's
• 2:16
  just
• 2:16
  like,
• 2:17
  you
• 2:17
  know,
• 2:17
  kind
• 2:17
  of
• 2:17
  you
• 2:18
  do
• 2:18
  you
• 2:19
  do.
• 2:19
  So
• 2:19
  I
• 2:19
  think
• 2:19
  it's
• 2:19
  going
• 2:20
  to
• 2:20
  show
• 2:20
  a
• 2:20
  sales
• 2:20
  lift.
• 2:20
  And
• 2:20
  my
• 2:21
  hope,
• 2:21
  as
• 2:21
  I
• 2:21
  said,
• 2:22
  is
• 2:22
  that,
• 2:22
  you
• 2:22
  know,
• 2:22
  this
• 2:23
  starts
• 2:23
  to.
• 2:23
  To
• 2:23
  prove
• 2:24
  out
• 2:24
  to
• 2:24
  Kohl's
• 2:25
  the
• 2:25
  need
• 2:26
  for
• 2:27
  investing
• 2:27
  in
• 2:28
  what
• 2:28
  the
• 2:28
  rest
• 2:28
  of
• 2:28
  the
• 2:29
  store
• 2:29
  experience
• 2:29
  looks
• 2:30
  like
• 2:30
  and
• 2:30
  cleaning
• 2:30
  that
• 2:30
  up
• 2:31
  so
• 2:31
  that
• 2:31
  they
• 2:31
  can
• 2:32
  compete
• 2:32
  with
• 2:33
  people
• 2:33
  like
• 2:33
  Walmart
• 2:34
  who
• 2:34
  are
• 2:34
  redesigning
• 2:35
  stores
• 2:35
  and
• 2:36
  the
• 2:36
  store
• 2:36
  experience.
• 2:37
  Wow.
• 2:37
  That's.
• 2:38
  Yes.
• 2:38
  Yeah.
• 2:39
  So
• 2:39
  you're
• 2:39
  right.
• 2:39
  You
• 2:39
  do
• 2:39
  know
• 2:39
  what
• 2:39
  I'm
• 2:39
  going
• 2:40
  to
• 2:40
  say
• 2:40
  on
• 2:40
  this.
• 2:40
  I
• 2:40
  mean,
• 2:40
  that,
• 2:40
  to
• 2:40
  me,
• 2:40
  is
• 2:41
  a
• 2:41
  big
• 2:41
  assumption
• 2:41
  if
• 2:41
  that's
• 2:42
  where
• 2:42
  it's
• 2:42
  going
• 2:42
  to
• 2:42
  lead.
• 2:42
  Because
• 2:42
  if
• 2:43
  you
• 2:43
  need
• 2:43
  to
• 2:43
  do
• 2:43
  this
• 2:43
  to
• 2:43
  help
• 2:44
  design
• 2:44
  your
• 2:44
  future
• 2:45
  store,
• 2:46
  you're
• 2:46
  definitely
• 2:46
  struggling.
• 2:48
  I
• 2:48
  got
• 2:48
  to
• 2:48
  get
• 2:48
  to
• 2:48
  Coles
• 2:48
  to
• 2:49
  check
• 2:49
  this
• 2:49
  out,
• 2:49
  number
• 2:49
  one,
• 2:49
  and
• 2:50
  I'm
• 2:50
  curious
• 2:50
  how
• 2:50
  it
• 2:50
  works
• 2:51
  even
• 2:51
  with
• 2:51
  their
• 2:51
  pricing
• 2:51
  scheme.
• 2:52
  What
• 2:52
  is
• 2:52
  everything?
• 2:52
  Originally
• 2:53
  $40,
• 2:53
  but
• 2:54
  now
• 2:54
  it's
• 2:54
  under
• 2:54
  $10
• 2:55
  because
• 2:55
  it
• 2:55
  70%
• 2:56
  off.
• 2:56
  Like,
• 2:57
  I
• 2:57
  can't
• 2:57
  even
• 2:57
  fathom
• 2:58
  how
• 2:58
  that
• 2:58
  works
• 2:59
  from
• 2:59
  a
• 2:59
  merchandise
• 3:00
  standpoint.
• 3:00
  But
• 3:00
  the
• 3:00
  other
• 3:00
  thing
• 3:01
  about
• 3:01
  it,
• 3:01
  to
• 3:01
  me
• 3:01
  is
• 3:01
  like,
• 3:02
  yeah,
• 3:02
  at
• 3:02
  the
• 3:02
  end
• 3:02
  of
• 3:02
  the
• 3:02
  day,
• 3:03
  everybody
• 3:03
  needs
• 3:03
  a
• 3:03
  seasonal
• 3:04
  position
• 3:04
  on
• 3:04
  merchandising.
• 3:05
  So
• 3:05
  I
• 3:05
  guess
• 3:05
  if
• 3:06
  this
• 3:06
  is
• 3:06
  helping
• 3:06
  you
• 3:06
  to
• 3:07
  do
• 3:07
  that,
• 3:07
  Kohl's.
• 3:08
  Sure.
• 3:08
  Why
• 3:08
  not?
• 3:09
  100%.
• 3:09
  Yes,
• 3:09
  do
• 3:10
  it.
• 3:10
  Is
• 3:10
  it
• 3:11
  going
• 3:11
  to
• 3:11
  turn
• 3:11
  the
• 3:11
  tide,
• 3:12
  though?
• 3:12
  No,
• 3:12
  because
• 3:12
  you
• 3:13
  should
• 3:13
  already
• 3:13
  be
• 3:13
  doing
• 3:13
  that.
• 3:14
  That
• 3:14
  should
• 3:14
  already
• 3:14
  be
• 3:15
  in
• 3:15
  your
• 3:15
  base.
• 3:15
  So
• 3:16
  I
• 3:16
  don't
• 3:16
  think.
• 3:17
  I
• 3:17
  don't.
• 3:17
  I
• 3:17
  don't
• 3:17
  see
• 3:17
  this
• 3:18
  as
• 3:18
  a.
• 3:18
  I
• 3:18
  don't
• 3:18
  see
• 3:19
  this
• 3:19
  as
• 3:19
  a.
• 3:19
  As
• 3:20
  a
• 3:20
  sizable
• 3:21
  move
• 3:21
  in
• 3:21
  any
• 3:22
  way,
• 3:22
  shape
• 3:22
  or
• 3:22
  form.
• 3:24
  Yeah,
• 3:24
  I
• 3:24
  mean,
• 3:24
  I
• 3:24
  think
• 3:26
  if
• 3:26
  there
• 3:27
  it
• 3:27
  is
• 3:27
  a
• 3:28
  positive
• 3:28
  move,
• 3:29
  is
• 3:29
  it
• 3:29
  going
• 3:29
  to
• 3:29
  be
• 3:29
  a
• 3:30
  turnaround?
• 3:30
  I
• 3:30
  think
• 3:31
  that's
• 3:31
  that
• 3:32
  for
• 3:32
  all
• 3:32
  the
• 3:32
  reasons
• 3:33
  you
• 3:33
  just
• 3:33
  said,
• 3:33
  we'll
• 3:34
  have
• 3:34
  yet
• 3:34
  to
• 3:34
  see.
• 3:35
  But.
• 3:36
  But
• 3:36
  it
• 3:36
  is
• 3:36
  showing
• 3:37
  some.
• 3:38
  Some
• 3:38
  momentum
• 3:39
  or
• 3:39
  some
• 3:39
  movement
• 3:39
  forward
• 3:40
  in
• 3:40
  a
• 3:41
  right
• 3:41
  direction.
• 3:42
  So,
• 3:43
  yeah,
• 3:43
  it's
• 3:43
  up
• 3:43
  to
• 3:43
  the
• 3:44
  team
• 3:44
  at
• 3:44
  Kolts
• 3:44
  to
• 3:44
  see
• 3:44
  where
• 3:45
  they.
• 3:45
  Where
• 3:45
  they
• 3:45
  take
• 3:46
  it
• 3:46
  after
• 3:46
  this.