696: Ascending the Funnel | Darrell Cox, CFO, Vena Solutions
When marketing campaigns get old, they’re like polyester leisure suits that seem to fit okay but look awful, explains finance chief Darrell Cox of Vena Solutions, who credits finance with helping Vena to empty its closet.
Or, to put it another way, Cox credits finance with helping Vena to fail faster.
“The earlier you know that you should stop investing, the more successful you will be at failing efficiently and having your experiments be effective,” comments Cox, who says that such experiments are frequently conducted in collaboration with the sales team, as finance seeks to lengthen its…
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