Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten Margin Note on a Typed Letter Doubled Response
In episode 70 of The Copywriting Podcast with Fexingo, Lucas and Luna dive into a surprising direct mail A/B test from 2023. A financial newsletter company tested a four-page typed sales letter against a version with a single handwritten margin note in the bottom right corner: 'Luna — this is the part you need to see.' The handwritten version outperformed by 107%, with a 2.1% response rate versus 1.0%. Lucas walks through the psychological mechanics — social proof, personalization, scarcity of handwriting in a typed world. Luna pushes back on whether the effect holds in email, and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.