Meet the New Zealander who missed pies so much in Sweden he started selling his own

Sweden in Focus · Nov 19, 2025 · 3m

In this week’s episode deputy editor Becky Waterton chats with Tom Simpson, a New Zealander who missed the kind of savoury pies that were commonplace in his homeland so much that he set up his own bakery and set to work creating NZ pies, which can now be found in supermarkets all over Sweden.

So what's in his pies, and what advice he would give to anyone considering setting up their own business in Sweden?

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