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Shein Goes Physical in France | Fast Five Shorts · Omni Talk Retail

• 0:00
  Shein
• 0:00
  is
• 0:00
  making
• 0:00
  its
• 0:01
  first
• 0:01
  permanent
• 0:01
  move
• 0:02
  into
• 0:02
  physical
• 0:02
  retail.
• 0:03
  According
• 0:03
  to
• 0:03
  Chain
• 0:03
  Storage,
• 0:04
  the
• 0:04
  Asian
• 0:04
  online
• 0:05
  fast
• 0:05
  fashion
• 0:06
  giant
• 0:07
  will
• 0:07
  pilot
• 0:07
  six
• 0:08
  shop
• 0:08
  and
• 0:08
  shops
• 0:08
  across
• 0:09
  France,
• 0:09
  starting
• 0:10
  at
• 0:10
  BHV
• 0:11
  Marais
• 0:11
  in
• 0:11
  Paris,
• 0:12
  followed
• 0:12
  by
• 0:12
  five
• 0:12
  more
• 0:12
  to
• 0:13
  be
• 0:13
  open
• 0:14
  in
• 0:14
  Galleries
• 0:14
  Lafayette
• 0:15
  stores.
• 0:16
  Reported
• 0:16
  by
• 0:16
  fashion
• 0:17
  network.com
• 0:18
  in
• 0:18
  the
• 0:19
  opening
• 0:19
  of
• 0:19
  the
• 0:19
  shops,
• 0:20
  Sheehan
• 0:20
  has
• 0:20
  teamed
• 0:21
  up
• 0:21
  with
• 0:21
  Society
• 0:22
  de
• 0:22
  Grand
• 0:23
  magazine.
• 0:24
  I'm.
• 0:24
  This
• 0:25
  is
• 0:25
  awful.
• 0:25
  I
• 0:26
  cannot,
• 0:26
  I'm
• 0:26
  sorry,
• 0:27
  every
• 0:27
  French
• 0:28
  person
• 0:28
  listening.
• 0:29
  Yeah,
• 0:29
  for
• 0:29
  those
• 0:30
  listening,
• 0:30
  I
• 0:30
  purposely
• 0:31
  put
• 0:31
  this
• 0:31
  headline
• 0:32
  number
• 0:32
  five
• 0:32
  instead
• 0:32
  of
• 0:33
  number
• 0:33
  four
• 0:33
  so
• 0:33
  Anne
• 0:34
  would
• 0:34
  have
• 0:34
  to
• 0:34
  read
• 0:34
  it.
• 0:35
  Oh
• 0:35
  my
• 0:35
  gosh.
• 0:36
  It's
• 0:36
  just,
• 0:37
  I
• 0:37
  mean,
• 0:38
  cover
• 0:38
  your
• 0:39
  ears,
• 0:39
  people.
• 0:40
  Anyway,
• 0:42
  the
• 0:42
  retail
• 0:43
  property
• 0:43
  company
• 0:43
  that
• 0:44
  operates
• 0:44
  BHV
• 0:45
  Murray
• 0:46
  and
• 0:46
  several
• 0:47
  Galleries
• 0:48
  Lafayette
• 0:49
  stores
• 0:50
  following
• 0:50
  sale
• 0:51
  and
• 0:51
  affiliation
• 0:52
  agreements
• 0:53
  with
• 0:53
  the
• 0:53
  Galleries
• 0:54
  Lafayette
• 0:54
  group,
• 0:55
  the
• 0:55
  report
• 0:56
  said.
• 0:56
  Chris,
• 0:57
  this
• 0:57
  is
• 0:57
  also
• 0:57
  going
• 0:58
  to
• 0:58
  be
• 0:58
  our
• 0:58
  A
• 0:58
  and
• 0:58
  M
• 0:59
  put
• 0:59
  you
• 0:59
  on
• 0:59
  the
• 0:59
  spot.
• 0:59
  And
• 1:00
  hopefully
• 1:00
  they
• 1:00
  are
• 1:00
  not
• 1:01
  French
• 1:01
  speakers
• 1:01
  and
• 1:01
  putting
• 1:02
  any
• 1:02
  more
• 1:02
  French
• 1:03
  words
• 1:03
  into
• 1:04
  this
• 1:04
  headline.
• 1:05
  Actually
• 1:05
  more
• 1:05
  I
• 1:05
  could
• 1:05
  have
• 1:05
  put
• 1:06
  in
• 1:06
  here
• 1:06
  than
• 1:06
  I
• 1:06
  did.
• 1:06
  And
• 1:07
  actually.
• 1:07
  Oh,
• 1:07
  I
• 1:07
  know
• 1:08
  there
• 1:08
  were
• 1:08
  a
• 1:08
  lot
• 1:08
  of
• 1:08
  them
• 1:09
  in
• 1:09
  there.
• 1:09
  There
• 1:09
  were
• 1:10
  a
• 1:10
  lot
• 1:10
  of
• 1:10
  them
• 1:10
  in
• 1:10
  there
• 1:10
  when
• 1:11
  this
• 1:11
  headline
• 1:11
  came
• 1:11
  across.
• 1:12
  All
• 1:12
  right,
• 1:12
  Chris,
• 1:13
  A
• 1:13
  and
• 1:13
  M
• 1:14
  wants
• 1:14
  to
• 1:14
  know,
• 1:14
  in
• 1:14
  the
• 1:14
  age
• 1:15
  of
• 1:15
  digital
• 1:15
  first
• 1:15
  shopping,
• 1:16
  what
• 1:16
  will
• 1:17
  it
• 1:17
  take
• 1:17
  for
• 1:17
  Sheehan
• 1:17
  and
• 1:18
  other
• 1:18
  retailers
• 1:18
  looking
• 1:19
  to
• 1:19
  follow
• 1:19
  suit
• 1:20
  to
• 1:20
  reimagine
• 1:21
  brick
• 1:21
  and
• 1:21
  mortar
• 1:21
  as
• 1:22
  a
• 1:22
  strategic
• 1:22
  extension
• 1:23
  of
• 1:23
  fast
• 1:24
  fashion
• 1:24
  and
• 1:24
  consumer.
• 1:25
  Consumer
• 1:25
  immediacy?
• 1:27
  That's.
• 1:27
  Go
• 1:27
  ahead.
• 1:30
  Yeah,
• 1:30
  that's
• 1:30
  a
• 1:31
  really
• 1:31
  interesting
• 1:31
  question.
• 1:32
  It's
• 1:32
  a
• 1:33
  different
• 1:33
  angle
• 1:33
  than
• 1:33
  I
• 1:33
  expected
• 1:34
  to
• 1:34
  take
• 1:34
  on
• 1:34
  it.
• 1:35
  You
• 1:36
  know,
• 1:36
  I,
• 1:36
  I
• 1:36
  actually,
• 1:36
  I
• 1:37
  like
• 1:37
  this
• 1:37
  move
• 1:38
  from
• 1:38
  Sheehan
• 1:39
  and
• 1:39
  I
• 1:39
  think,
• 1:39
  you
• 1:39
  know,
• 1:40
  on
• 1:40
  a
• 1:40
  scale
• 1:40
  of
• 1:40
  one
• 1:40
  to
• 1:40
  ten,
• 1:41
  I
• 1:41
  think
• 1:41
  I'd
• 1:41
  probably
• 1:41
  put
• 1:41
  it
• 1:42
  at
• 1:42
  six
• 1:42
  and
• 1:42
  a
• 1:42
  half.
• 1:43
  I
• 1:43
  think
• 1:43
  this,
• 1:43
  I
• 1:44
  think
• 1:44
  the
• 1:44
  headline's
• 1:44
  a
• 1:45
  little
• 1:45
  misleading
• 1:45
  because
• 1:45
  it's
• 1:46
  saying
• 1:46
  they're
• 1:46
  opening
• 1:46
  up
• 1:47
  a
• 1:47
  bricks
• 1:47
  and
• 1:47
  mortar
• 1:47
  operation
• 1:48
  permanently,
• 1:49
  which,
• 1:50
  based
• 1:50
  on
• 1:50
  what
• 1:51
  I'm
• 1:51
  reading
• 1:51
  in
• 1:51
  the
• 1:52
  tea
• 1:52
  leaves,
• 1:52
  it
• 1:52
  sounds
• 1:52
  like
• 1:52
  they're
• 1:53
  just,
• 1:53
  you
• 1:53
  know,
• 1:54
  being
• 1:54
  placed
• 1:54
  inside
• 1:55
  a
• 1:55
  department
• 1:55
  store
• 1:56
  more.
• 1:56
  So
• 1:56
  would
• 1:56
  you
• 1:57
  agree?
• 1:57
  Like
• 1:57
  a
• 1:57
  shop
• 1:57
  and
• 1:57
  shop
• 1:58
  inside
• 1:58
  a
• 1:58
  traditional
• 1:59
  department
• 1:59
  store.
• 1:59
  So
• 1:59
  it's
• 2:00
  probably
• 2:00
  is
• 2:00
  very.
• 2:01
  Yeah,
• 2:01
  very
• 2:01
  common
• 2:02
  in
• 2:02
  France.
• 2:02
  I
• 2:02
  mean,
• 2:03
  there
• 2:03
  is
• 2:03
  lots
• 2:04
  of
• 2:04
  shop
• 2:04
  and
• 2:04
  shops
• 2:05
  from,
• 2:05
  you
• 2:06
  know,
• 2:06
  boutiques
• 2:07
  for
• 2:07
  fragrance
• 2:08
  to
• 2:08
  independent
• 2:09
  designers.
• 2:09
  Like
• 2:10
  that's
• 2:10
  a
• 2:10
  very
• 2:10
  common
• 2:11
  thing
• 2:11
  where
• 2:11
  you
• 2:12
  would
• 2:12
  have
• 2:12
  a
• 2:12
  permanent
• 2:12
  setup
• 2:13
  in
• 2:13
  all
• 2:13
  these
• 2:13
  French
• 2:14
  department
• 2:14
  stores.
• 2:14
  So,
• 2:14
  yes,
• 2:15
  that
• 2:15
  makes
• 2:15
  complete
• 2:16
  sense.
• 2:16
  But
• 2:16
  I
• 2:16
  wouldn't
• 2:16
  call
• 2:17
  it
• 2:17
  a
• 2:17
  pop
• 2:18
  up
• 2:18
  necessarily
• 2:19
  or
• 2:19
  like
• 2:20
  temporary
• 2:21
  at
• 2:21
  all.
• 2:22
  Yeah,
• 2:22
  no,
• 2:23
  it
• 2:23
  sounds
• 2:23
  like
• 2:23
  it's
• 2:23
  a
• 2:23
  permanent.
• 2:24
  I
• 2:24
  mean,
• 2:24
  their
• 2:24
  emphasis
• 2:25
  was
• 2:25
  on
• 2:25
  it's
• 2:25
  a
• 2:25
  permanent
• 2:26
  location.
• 2:26
  Now.
• 2:27
  That
• 2:27
  was
• 2:27
  the
• 2:27
  key
• 2:27
  thing.
• 2:27
  So
• 2:28
  like
• 2:29
  the
• 2:29
  you
• 2:29
  know,
• 2:29
  so,
• 2:30
  but
• 2:30
  the
• 2:30
  point
• 2:30
  I
• 2:30
  don't
• 2:30
  know
• 2:31
  is
• 2:31
  like,
• 2:31
  is
• 2:31
  it
• 2:31
  a
• 2:31
  wholesale
• 2:32
  relationship
• 2:32
  with
• 2:32
  the
• 2:32
  department
• 2:33
  store
• 2:33
  or
• 2:33
  is
• 2:34
  it
• 2:34
  like
• 2:34
  they're
• 2:34
  buying
• 2:35
  the
• 2:35
  inventory
• 2:35
  and
• 2:36
  running
• 2:36
  the
• 2:36
  shop
• 2:37
  in
• 2:37
  shop,
• 2:37
  so
• 2:37
  to
• 2:37
  speak.
• 2:38
  So
• 2:38
  here's
• 2:38
  the
• 2:39
  thing,
• 2:39
  here's
• 2:39
  the
• 2:39
  thing.
• 2:40
  I
• 2:40
  don't
• 2:41
  think
• 2:41
  it
• 2:41
  actually
• 2:42
  matters.
• 2:43
  And
• 2:44
  so
• 2:44
  that's
• 2:44
  what
• 2:44
  I
• 2:45
  like
• 2:45
  about
• 2:45
  this
• 2:45
  is
• 2:46
  it's
• 2:46
  showing.
• 2:46
  Sheen
• 2:46
  is
• 2:47
  saying,
• 2:47
  look,
• 2:48
  we've
• 2:48
  got
• 2:48
  this
• 2:48
  really
• 2:48
  unique
• 2:49
  capability
• 2:49
  with
• 2:49
  our
• 2:50
  technology
• 2:50
  and
• 2:50
  our
• 2:51
  manufacturing
• 2:51
  infrastructure
• 2:53
  to
• 2:53
  understand
• 2:54
  potentially
• 2:55
  better
• 2:55
  than
• 2:56
  other
• 2:56
  people
• 2:57
  what
• 2:57
  items
• 2:57
  people
• 2:58
  are
• 2:58
  going
• 2:58
  to
• 2:58
  want
• 2:58
  for
• 2:58
  the
• 2:59
  upcoming
• 2:59
  season.
• 2:59
  And
• 3:00
  then
• 3:00
  we're
• 3:00
  going
• 3:00
  to
• 3:00
  take
• 3:00
  a
• 3:00
  position
• 3:01
  on
• 3:01
  them,
• 3:01
  either
• 3:02
  with
• 3:02
  you
• 3:02
  via
• 3:02
  wholesale
• 3:03
  or
• 3:03
  on
• 3:04
  our
• 3:04
  own
• 3:04
  via
• 3:04
  the
• 3:05
  shop
• 3:05
  and
• 3:05
  shop
• 3:05
  to
• 3:06
  understand
• 3:06
  how
• 3:06
  much
• 3:07
  value
• 3:07
  we
• 3:07
  can
• 3:07
  extract
• 3:08
  from
• 3:08
  the
• 3:08
  marketplace.
• 3:09
  I
• 3:09
  think
• 3:09
  that's
• 3:09
  the
• 3:10
  lesson
• 3:10
  here
• 3:10
  to
• 3:11
  be
• 3:11
  learned
• 3:11
  that
• 3:11
  is
• 3:12
  really
• 3:12
  intriguing
• 3:13
  to
• 3:13
  me
• 3:14
  and
• 3:14
  that's,
• 3:15
  I
• 3:15
  think
• 3:15
  what
• 3:15
  inherently
• 3:16
  gets
• 3:16
  at
• 3:16
  A&M's
• 3:17
  question
• 3:17
  is
• 3:17
  there's
• 3:18
  a
• 3:18
  lot
• 3:18
  to,
• 3:18
  there's
• 3:19
  a
• 3:19
  lot
• 3:19
  to
• 3:19
  think
• 3:20
  about
• 3:20
  within
• 3:20
  this
• 3:21
  headline.
• 3:21
  And
• 3:21
  I
• 3:21
  think
• 3:21
  that's
• 3:22
  really
• 3:22
  important
• 3:23
  when
• 3:23
  you
• 3:23
  think
• 3:23
  about,
• 3:24
  okay,
• 3:24
  what
• 3:24
  does
• 3:25
  she
• 3:25
  inhabit
• 3:25
  its
• 3:25
  disposal,
• 3:26
  what
• 3:26
  is
• 3:26
  it
• 3:27
  doing
• 3:27
  and
• 3:27
  where
• 3:28
  can
• 3:28
  it
• 3:28
  go?
• 3:28
  And
• 3:29
  so
• 3:29
  that's
• 3:30
  my
• 3:30
  take
• 3:30
  here.
• 3:31
  I
• 3:32
  think
• 3:32
  this
• 3:32
  is
• 3:32
  a
• 3:32
  brilliant
• 3:33
  idea
• 3:33
  for
• 3:34
  more
• 3:34
  reasons
• 3:34
  than
• 3:35
  that.
• 3:35
  I
• 3:35
  mean,
• 3:35
  I
• 3:36
  think
• 3:36
  it
• 3:36
  gets
• 3:36
  you
• 3:36
  traffic.
• 3:37
  I
• 3:37
  mean
• 3:38
  there's
• 3:38
  a
• 3:38
  certain
• 3:39
  customer
• 3:39
  that
• 3:39
  can
• 3:39
  go
• 3:40
  into
• 3:40
  these
• 3:40
  French
• 3:40
  department
• 3:41
  stores
• 3:41
  and
• 3:42
  when
• 3:42
  your,
• 3:42
  your
• 3:42
  other
• 3:43
  galleries
• 3:44
  or
• 3:44
  your
• 3:44
  other
• 3:45
  Shopp
• 3:46
  shops
• 3:46
  like
• 3:46
  I
• 3:46
  was
• 3:46
  talking
• 3:46
  about
• 3:47
  earlier
• 3:47
  are
• 3:48
  Ceson
• 3:48
  or
• 3:49
  Louve
• 3:50
  or
• 3:50
  Diptyque,
• 3:51
  like
• 3:51
  that's
• 3:51
  a
• 3:52
  high
• 3:52
  price
• 3:52
  point.
• 3:53
  I
• 3:53
  think
• 3:53
  what
• 3:53
  you're
• 3:53
  able
• 3:53
  to
• 3:54
  do
• 3:54
  now
• 3:54
  is
• 3:54
  you're
• 3:54
  getting
• 3:55
  those
• 3:55
  aspirational
• 3:56
  shoppers
• 3:56
  in
• 3:56
  there
• 3:56
  with
• 3:56
  Shein
• 3:57
  and
• 3:58
  you're
• 3:58
  giving
• 3:58
  them
• 3:58
  something
• 3:59
  that
• 3:59
  they
• 3:59
  can
• 3:59
  take
• 4:00
  away
• 4:00
  from
• 4:00
  this
• 4:00
  very
• 4:01
  luxurious,
• 4:02
  high
• 4:03
  end
• 4:03
  shopping
• 4:03
  experience
• 4:04
  that's
• 4:05
  not
• 4:05
  going
• 4:06
  to
• 4:06
  break
• 4:06
  the
• 4:06
  bank.
• 4:06
  I
• 4:06
  mean
• 4:07
  we
• 4:07
  started
• 4:07
  to
• 4:07
  see
• 4:07
  this
• 4:07
  when
• 4:08
  you
• 4:08
  and
• 4:08
  I
• 4:08
  were
• 4:08
  in
• 4:08
  Paris
• 4:09
  a
• 4:09
  couple
• 4:09
  years
• 4:09
  ago
• 4:09
  and
• 4:10
  they
• 4:10
  started
• 4:10
  bringing
• 4:10
  resale
• 4:11
  into
• 4:12
  some
• 4:12
  of
• 4:12
  these
• 4:12
  stores
• 4:12
  and
• 4:13
  like
• 4:14
  Samaritan
• 4:14
  had
• 4:15
  like
• 4:15
  a
• 4:15
  whole
• 4:16
  area
• 4:16
  of
• 4:16
  resale
• 4:17
  on
• 4:17
  one
• 4:17
  of
• 4:17
  the
• 4:17
  floors
• 4:18
  so
• 4:18
  that
• 4:18
  you
• 4:19
  could
• 4:19
  start
• 4:19
  to
• 4:19
  get
• 4:19
  people
• 4:20
  starting
• 4:20
  to
• 4:20
  enjoy
• 4:21
  some
• 4:21
  of
• 4:21
  these
• 4:21
  products
• 4:22
  and
• 4:22
  that
• 4:22
  shopping
• 4:22
  experience
• 4:23
  and
• 4:23
  then
• 4:24
  maybe
• 4:24
  coming
• 4:24
  in
• 4:25
  for
• 4:25
  like
• 4:25
  a
• 4:25
  gifting
• 4:26
  thing
• 4:26
  or
• 4:26
  for
• 4:26
  the
• 4:26
  holidays
• 4:27
  and
• 4:27
  shopping
• 4:28
  at
• 4:28
  the
• 4:28
  other
• 4:28
  stores
• 4:29
  that
• 4:29
  are
• 4:29
  available.
• 4:29
  But
• 4:30
  I
• 4:30
  think
• 4:30
  this
• 4:30
  is
• 4:30
  a
• 4:30
  brilliant
• 4:31
  thing.
• 4:31
  It
• 4:31
  gives
• 4:31
  she
• 4:31
  and
• 4:32
  so
• 4:32
  much
• 4:32
  more
• 4:32
  data
• 4:33
  about
• 4:33
  how
• 4:34
  shoppers
• 4:34
  and
• 4:35
  where
• 4:35
  their
• 4:35
  shoppers
• 4:36
  are
• 4:36
  shopping
• 4:36
  in
• 4:37
  person
• 4:37
  in
• 4:37
  physical
• 4:38
  retail.
• 4:39
  And
• 4:39
  not
• 4:39
  to
• 4:39
  mention
• 4:40
  there
• 4:40
  is
• 4:40
  also
• 4:40
  the
• 4:40
  sustainability
• 4:41
  angle
• 4:42
  of
• 4:42
  this,
• 4:42
  Chris.
• 4:42
  And
• 4:42
  I
• 4:43
  think
• 4:43
  that
• 4:43
  this
• 4:43
  could
• 4:43
  be
• 4:43
  an
• 4:43
  interesting
• 4:44
  play
• 4:44
  that
• 4:44
  they
• 4:44
  didn't
• 4:45
  really
• 4:45
  touch
• 4:45
  on
• 4:45
  in
• 4:45
  the
• 4:46
  article,
• 4:46
  but
• 4:47
  she
• 4:47
  is
• 4:47
  under
• 4:47
  so
• 4:48
  much,
• 4:48
  well,
• 4:49
  she
• 4:49
  is
• 4:49
  under
• 4:49
  so
• 4:49
  much
• 4:50
  pressure
• 4:50
  for
• 4:51
  the
• 4:51
  textiles
• 4:51
  waste
• 4:52
  that
• 4:52
  they're
• 4:52
  putting
• 4:52
  out
• 4:53
  into
• 4:53
  the
• 4:53
  world
• 4:53
  because
• 4:54
  of
• 4:54
  their
• 4:54
  rapid
• 4:55
  manufacturing.
• 4:56
  If
• 4:57
  people
• 4:57
  get
• 4:57
  the
• 4:57
  products
• 4:58
  at
• 4:58
  home,
• 4:58
  it's
• 4:59
  not
• 4:59
  easy
• 4:59
  to
• 4:59
  exchange
• 5:00
  that
• 5:00
  or
• 5:00
  not
• 5:00
  worth
• 5:00
  the
• 5:01
  money
• 5:01
  to
• 5:01
  exchange
• 5:01
  it.
• 5:02
  So
• 5:02
  they
• 5:02
  just
• 5:02
  end
• 5:02
  up
• 5:03
  becoming
• 5:03
  waste.
• 5:04
  And
• 5:04
  so
• 5:05
  I'm
• 5:05
  curious
• 5:05
  to
• 5:06
  see
• 5:06
  that
• 5:07
  if
• 5:07
  they
• 5:07
  have
• 5:07
  these
• 5:07
  shop
• 5:08
  and
• 5:08
  shops,
• 5:08
  will
• 5:08
  they
• 5:09
  start
• 5:09
  to
• 5:09
  see
• 5:09
  people
• 5:09
  coming
• 5:10
  in
• 5:11
  for
• 5:11
  a
• 5:11
  scenario
• 5:12
  where
• 5:12
  they
• 5:12
  might
• 5:12
  be
• 5:12
  able
• 5:12
  to
• 5:13
  bring
• 5:13
  in
• 5:14
  their
• 5:14
  Shein
• 5:15
  product
• 5:15
  that
• 5:15
  they
• 5:15
  didn't
• 5:16
  like
• 5:16
  or,
• 5:16
  or
• 5:16
  was
• 5:17
  the
• 5:17
  wrong
• 5:17
  size
• 5:17
  or
• 5:18
  didn't
• 5:18
  fit
• 5:18
  as
• 5:18
  they
• 5:18
  expected
• 5:19
  and
• 5:19
  then
• 5:20
  that
• 5:20
  could
• 5:20
  be
• 5:20
  recycled
• 5:21
  and
• 5:21
  they
• 5:21
  get
• 5:21
  a
• 5:21
  credit
• 5:22
  to
• 5:22
  shop
• 5:22
  the
• 5:22
  Shein
• 5:23
  in
• 5:23
  the
• 5:23
  store
• 5:23
  or
• 5:23
  something
• 5:24
  like
• 5:24
  that.
• 5:24
  Like,
• 5:24
  I
• 5:24
  still
• 5:25
  think
• 5:25
  that
• 5:25
  France
• 5:26
  especially
• 5:26
  is
• 5:26
  going
• 5:27
  to
• 5:27
  be
• 5:27
  very
• 5:27
  tight
• 5:28
  on
• 5:28
  Sheehan
• 5:28
  and
• 5:28
  watching
• 5:29
  the
• 5:29
  waste
• 5:29
  that
• 5:30
  they,
• 5:30
  they
• 5:30
  put
• 5:31
  out
• 5:31
  from
• 5:32
  being
• 5:32
  in
• 5:32
  physical
• 5:33
  retail
• 5:33
  there.
• 5:33
  So
• 5:33
  I
• 5:33
  think
• 5:34
  that
• 5:34
  could
• 5:34
  be
• 5:34
  an
• 5:34
  interesting
• 5:35
  play
• 5:35
  for
• 5:35
  them
• 5:35
  too
• 5:36
  to
• 5:36
  start
• 5:36
  to
• 5:36
  test
• 5:37
  and
• 5:37
  see
• 5:37
  like
• 5:37
  what
• 5:37
  kinds
• 5:38
  of
• 5:38
  things
• 5:38
  we
• 5:39
  do
• 5:39
  in
• 5:39
  store
• 5:40
  that
• 5:40
  reduce
• 5:41
  our
• 5:42
  sustainability
• 5:43
  footprint.
• 5:44
  So
• 5:44
  that's
• 5:44
  another
• 5:44
  thing.
• 5:45
  You
• 5:46
  had
• 5:46
  me
• 5:46
  up
• 5:46
  until
• 5:46
  sustainability.
• 5:47
  I
• 5:47
  think
• 5:47
  putting
• 5:47
  fast
• 5:48
  fashion
• 5:48
  into
• 5:49
  more
• 5:49
  stores
• 5:50
  and
• 5:50
  more
• 5:50
  units
• 5:51
  through
• 5:51
  that
• 5:51
  fast
• 5:51
  fashion
• 5:52
  process
• 5:52
  has
• 5:52
  me
• 5:52
  a
• 5:52
  little
• 5:53
  skeptical
• 5:53
  of
• 5:53
  that
• 5:53
  argument.
• 5:54
  But
• 5:54
  I
• 5:54
  100%
• 5:54
  agree
• 5:54
  with
• 5:55
  everything
• 5:55
  you
• 5:55
  said
• 5:55
  up
• 5:55
  until
• 5:56
  that
• 5:56
  point.