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Why Most Dental CE Misses the Mark: What Really Moves the Needle · The Millionaire Dentist™

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  Hello, everyone, Welcome to the Millionaire Dentist Podcast, brought to you by
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  four Quadness Advisory. On this podcast, we break down the world of dentistry,
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  finances and business practices to help you become the millionaire dentists you deserve to
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  be. Please be advised we do speak with an honest tongue and may not
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  be safe for work. Hello and welcome. This is Casey Hires back at
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  the Millionaire Dentist Podcast in studio with co host Jared Bridgeman. Casey, how
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  are you sweater collections on point Man? Thank you, thank you. I'm
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  a big fan of sweaters and I'm glad it's getting chillier outside because I can
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  get to break them out. They're awters about the dust dust mine off.
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  Casey. You know next week you're going to be heading to Orlando and that's
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  Florida by the way, for those of you that don't know writing the Orlando
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  Florida and you're going to be presenting some CE. Can you walk me through
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  about our CE course in general Webster's Dictionary to find CE as continuing education.
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  I can tell you why dentists and specialists tell me they come okay and yeah,
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  this one uh, what's the name of it? High Ball and Her
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  high Ball and Harvest at the Ritz Carlton, Right, I mean number one
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  people come and this is in no particular order. All Right. We have
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  it at kick ass places for sure, high Ball and Harvest at the Orlando
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  Ritz Carlton. We're not messing around. This is a fantastic venue and we
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  like to do that. I mean, we've got some things coming up in
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  twenty twenty four. I mean, we're we might be bottling our own bourbon
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  with with a label. I mean, we're going next level. But looks,
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  you know, we want we want something that's nice, but something that's
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  also not uh that's that's still somewhat original, really nice and original, you
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  know what I mean. Yeah, I mean I when we pick venues,
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  I want it to be someplace where if we have a client that lives there
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  and I mentioned this to them, they go, oh, yeah, that's
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  one of the best spots ever. Like we went there for our anniversary last
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  year. That's what That's our goal number one. And so people are going
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  to go because it's going to be somewhere that's that's nice, it's comfortable,
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  it's not I don't want to make fun of any restaurants, so sure,
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  yeah, but we like to have it a nice venue. Ultimately, I
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  have set in on a lot of dental ce like when I go to courses
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  and present all slide in different places. You know, if I'm not at
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  the if I'm not at the cabana, right, And there's so much of
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  it, and so much of it. It's one idea and it's just very
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  basic. Our chief operations officer has done the same thing. There's also some
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  really really good ce don't get me wrong, but there's so much out there
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  it's hard to discern what's worth your time. I will tell you what past
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  people have told us. They've said things like this topic probably matters to my
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  family, my legacy, and my money and retirement more than anything I've heard.
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  Yet I don't get a lot of this. Well, what is the
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  topic? How to master the business side of dentistry? How to understand that
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  most ces and most CEOs in the country are also not the primary producers correct
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  and dentistry. You are the CEO, You were at least five other C
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  level executive hats, and you are also the primary producer. It's kind of
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  a raw deal and dentistry is great, but a lot of young dentists do
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  not understand practice ownership is really really challenging. You can be terrible at it
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  and still make three hundred thousand dollars a year in dentistry. We've seen people
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  make six or seven hundred thousand dollars in dentistry and not be very good at
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  the business. Actually, maybe nine hundred and twenty might be the you know,
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  somebody coming in go and help. But comparatively, like if they had
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  already been with us, how much of that would have been how much of
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  that would Oh we play that game all the time. Yeah, yeah,
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  I mean it's it's a huge number. But the point is there's a lot
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  of ce out there. A lot of times the place will get somebody's attention.
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  But the ones I like the most are the ones that come for the
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  subject matter. They recognize it. They go, man, I'm damn successful,
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  but I feel like I've hit a plateau and a lot of this cash
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  flow insurance overhead. They've done it to the best of their abilities and don't
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  know what to do next. Yeah. So the people that see that subject
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  matter on the business side of dentistry and go, yeah, I want to
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  go there. But the other you know, one of the other ones you
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  mentioned and before we started recording amongst their peers. Yeah, because at study
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  clubs there's peacocky and posturing and posing, and isn't because they kind of know
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  each other enough to kind of competitors. Yeah, this one's a little different.
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  Like our events. I feel like there is a camaraderie amongst the attendees
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  because they don't all know know each other. Some of them do. It
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  may have heard, but they're familiar with each other, so that's nice.
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  I've had pediatric dentists or specialists actually do some referral work on the before and
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  after, which kudos like a little bit of network. I love that,
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  you know, And so it's interesting when they look around the room, they're
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  trying to see these people like me. And while the practices can be different
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  and the situations can be different, ultimately they are like you because they recognize
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  that this is a huge challenge. They've had their enough clinical CE or one
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  trick pony CE that they're all kind of in the same oat. But I
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  say that I also have had people that are almost giving up on the ministry
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  because they can't maybe on different levels of frustration. Yes, right, Yeah,
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  it's a good way to put a good way to put it. Yeah,
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  But ultimately, I mean, I've had people tell me, Casey,
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  it's like you've you've looked at all of my financials? How do you know?
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  Somebody recently actually, as a podcast listener goes, it's felt like the
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  timing was unbelievable. Everything that I've been thinking about and worrying about and contemplating,
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  you hit on one after the other to the point where I looked around
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  and go, these must be paid actors and actresses And this is really a
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  setup for me because this is just dead bull's eye. So again we get
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  to the heart of things and it's intense, but it's intense, it's informative.
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  It really makes you think, but also it's not at all mental beat
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  down. We also include food and drink along with that as well, or
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  golf if well, it's like a good workout. It might hurt, but
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  you're better because of it. I say that sometimes at the opening because I'm
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  getting them ready, because some of them look like they've seen a ghost when
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  I hit on some of this stuff. You know, how did he know
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  that? Well, we've been mastering it for twenty years. That's how we
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  know it. Like I mentioned this early about how somebody go are you a
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  dentist? And felt like a dentist added credibility to our subject matter and I
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  laugh and I said, well, no, dentists don't know how to do
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  this. That would be like me trying to do dentistry right now. And
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  they weren't even a practice owner. That was the funny part. But no,
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  we've been mastering this for a quadrant Advisory has been doing it for a
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  long time. We're in a growth mode. So tell me, besides the
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  venue, besides the networking, we've got the CE, can you tell me
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  is there any other wow factors that you do that really really wraps people into
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  this event? I mean it depends on what people are into the best outcomes
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  of the ones that are crushing it, they've hit a plateau and they go,
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  Casey, does your firm help this? Because I try to make the
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  CE about the problems and issues, I take off the four quadrant cape.
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  But yeah, the best ones are the folks that go I would love to
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  chat privately and then ultimately go through a vetting process. We're not deciding to
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  work together, we're deciding to engage in a process to see if we can
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  help you buy millions of dollars, and so those are the best outcomes.
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  But sure, we're we're tasting bourbon, we're enjoying wonderful food. I mean
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  again, we're going to the best places to enjoy all their culinary delights.
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  Most of the time, I just look at them because as a presenter,
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  I don't like to be on a too full of a stomach. So you
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  know, I'm trying to play the martyr card here a little beforehand. And
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  yeah, yeah, but no, it's it's it's and we're efficient, we're
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  respectful of people's times. If we do a bourbon tasting, there's a bourbon
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  raffle, you know. Again, when we're doing heavy hitting topics that cause,
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  you know, work life balance and relationship with kids and wives. I
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  mean, the money affects everything. I've been in events. I've been to
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  a couple of your your events when you're presenting, and I think a lot
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  of people also appreciate the fact that you are timely and efficient and that you
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  know, we start on time. Yeah, no, for the yeah,
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  for the most part, we we want to do that as well, but
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  you know, we've got a I don't know, we've got a handful of
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  I think spots left. The cool thing is we go to venues where it's
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  pretty exclusive, there's only few spots left. But for Orlando, I think
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  we do have a handful left. And so it's one of those things simply
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  click on a link register there's a fifty dollars placeholder, fully refunded once you
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  attend. We had too many people saying they were going to come. That
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  affected the venue size and a whole bunch of details. And you know,
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  we didn't need a bunch of slap dicks from Facebook that weren't even dentists trying
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  trying to come to our events, and so right or you know people you
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  know, I know dentists get frustrated when they get those shows. I have
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  had people come to the events because they needed dental work. I've had an
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  Amazon driver that said he delivers dental stuff. So I mean I've seen a
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  lot. This event is for, in a perfect world practice owning dentists who
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  are ready to go to the next step. But at minimum, you know
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  dentists and specialists that have a and by the way, spouses as well,
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  oh sure, you bring your husband, bring your wife, bring whatever.
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  Yeah, yeah, no, we love that. I mean this has to
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  do with dentistry, but it's how it affects your personal life too, right
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  there. They you know, if they become a client of ours, that
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  the spouse plays are pretty important part of that. Well here, and here's
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  the other thing we're not. We're not selling time shares. There may be
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  one or two people that we end up helping in any room that we're in.
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  We're not we can't help everybody, and so our business model doesn't lend
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  to a quantity shop that we're just trying to get people quote unquote signed up.
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  That's the opposite. We actually say no more than we say yes.
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  But it does introduce us to nice, two nice new folks who may need
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  some help. But what's the worst case scenario? If a dot comes one
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  of our events, you get some free food, you meet some people in
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  your industry, and you hear something that might be thought provoking. Some people
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  will get defensive because I've hit on something that's a nerve, you know,
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  So maybe somebody comes away a little bit irthed. But ultimately, if you
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  know, the next day though, they're like shit, he was right.
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  Well, if you know the emotional IQ and sort of the self awareness is
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  where it needs to be. Ultimately, they're gonna be like, yeah,
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  that bothered me for a reason because I need to work on it. And
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  a lot of people get takeaways too of these two things. I having now
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  a more clear vision of what good or great looks like. So absolutely well,
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  and this is going to be November ninth, which is uh Thursday,
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  Thursday of next week, which will be pretty exciting for you. And I
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  also know we have a really really great place picked on in Phoenix as well,
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  Scottsdale, to be precise, all of an ivy that place rocks yep,
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  So that'll be a great one. And then after that in December,
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  we're going to be in Louisville, Kentucky, roll Laulville, loll Laulville.
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  Love it. But hey, listen, if you are interested in and attending
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  one of our events, register, bring a friend, bring a spouse,
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  that's right, Register as many people as you want to bust out that you
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  know those referrals for and go to four Quadrantsadvisory dot com slash events and you'll
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  see all of our upcoming events and click on them when you want to go
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  to and fill out the forum. Thanks Casey, that's all the time we
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  have today. Thank you to our guests for their insight and for sharing some
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  really great information, and thank you to you the listener for tuning in.
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  The Millionaire Dennis Podcast is brought to you by for Quadn's Advisory. To see
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  if they might be a good thing for you and your practice, going over
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  to four Quadransadvisory dot com and see why year after year they retain over ninety
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  five percent of their clients. Thank you again for joining us and we'll see
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  you next time.