Latest / R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness
Why We Struggle to Predict the Future (And What to Do About It)
We like to believe that we’re rational, that we can analyze the world and predict what’s coming next. But the truth is, we’re terrible at it.
Why? Because predicting the future forces us to confront uncertainty—and we hate uncertainty. It’s easier to assume the present will continue, that things will stay the way they are. We fall into herding effects, following what everyone else believes, and myopia, focusing on what’s right in front of us instead of what’s coming.
But here’s the paradox: the patterns are always there. Once you see them, they seem obvious. The problem isn’t that the future…
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