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From Content Creator to Style Icon With Lilly Sisto · Clyde Confidential

• 0:00
  Speaker 1: Even though a contract may say NET thirty, you're probably
• 0:03
  Speaker 1: not going to get paid for NET two hundred.
• 0:11
  Speaker 2: Hi everyone, welcome back to another episode of Clyde Confidential.
• 0:14
  Speaker 2: I'm excited to introduce you to my guest today. I
• 0:16
  Speaker 2: well guess actually, I have New York City girl and
• 0:20
  Speaker 2: fashionista Lily Sisto with me and her head of brand,
• 0:24
  Speaker 2: Sophie Crackoff, and we are live from the Hampton's doing
• 0:28
  Speaker 2: today's episode.
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  Speaker 3: So thanks for being here.
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  Speaker 4: So excited and honored to be here. This is my
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  Speaker 4: first podcast that's crazy crazy and really hard to believe.
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  Speaker 4: No better place to do it than out in the Hamptons.
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  Speaker 2: Well, I'm honored to have you both and so excited
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  Speaker 2: to learn more about you and your story, and I'm
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  Speaker 2: just so impressed by you. So it's very yay Sophie.
• 0:48
  Speaker 2: Where are you dialing in from.
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  Speaker 5: I'm in the city Upper east Side, so it's pretty
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  Speaker 5: good weather all things considered. I think there was like
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  Speaker 5: a tornado here yesterday.
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  Speaker 6: I know.
• 1:01
  Speaker 2: If I was okay, I was like I would probably
• 1:03
  Speaker 2: start checking the weather. But yeah, anyways, thank you for
• 1:06
  Speaker 2: dialing in. So I guess my question I will start like,
• 1:10
  Speaker 2: how long have you guys been working together over three years.
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  Speaker 4: I think three or four years.
• 1:15
  Speaker 5: They'll be four years for four years at the end
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  Speaker 5: of the year. Yea.
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  Speaker 3: And how did you guys initially meet each other?
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  Speaker 1: So we initially met just through the fashion industry. Sophie
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  Speaker 1: was working in influencer marketing for a big beauty brand
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  Speaker 1: and I was working in PR at the time, and
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  Speaker 1: I think we just went for drinks at the Crosby
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  Speaker 1: Street Hotel and then we just kind of became friends
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  Speaker 1: from there. And I remember a few months later, Sophie said,
• 1:45
  Speaker 1: you know, I'm going to start my own agency, and
• 1:48
  Speaker 1: I didn't have any representation at the time. I was
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  Speaker 1: it was fairly new to me, a new industry and
• 1:54
  Speaker 1: new era. And I said, well, I'll be your guinea pig,
• 1:57
  Speaker 1: you know, let's see how this goes. And here we
• 2:00
  Speaker 1: are four years later.
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  Speaker 3: I love it.
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  Speaker 2: I mean, it's so I think working with friends can
• 2:05
  Speaker 2: go one of two ways. So you guys obviously must
• 2:07
  Speaker 2: have felt a deep sense of trust and knew intuitively
• 2:12
  Speaker 2: that like this is something that would work because I've worked.
• 2:15
  Speaker 3: With friends and it's you.
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  Speaker 2: Know, unfortunately gone south. So you guys clearly have like
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  Speaker 2: such a strong foundation.
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  Speaker 3: So good for you, guys.
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  Speaker 4: Yeah, we were lucky. I think it was also nice.
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  Speaker 1: We weren't like best you know, we didn't like start
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  Speaker 1: as like best friends and like, it just was this.
• 2:32
  Speaker 1: It was such a perfect balance of being friends but
• 2:35
  Speaker 1: also colleagues. And I don't know, and over the years
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  Speaker 1: it's taken us, I mean, it's taken us time to
• 2:41
  Speaker 1: get into our groove and figure it out. And but
• 2:45
  Speaker 1: whatever we have going on works so well and.
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  Speaker 3: We're very lucky, amazing.
• 2:49
  Speaker 2: So before you started doing content creation and being the
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  Speaker 2: fashionist so that you are today, what were you doing
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  Speaker 2: career wise?
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  Speaker 1: So I started my career in PR. I was an
• 3:01
  Speaker 1: assistant at Tory Birch.
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  Speaker 3: You were an assistant.
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  Speaker 1: I was an assistant, and I quickly learned that being
• 3:09
  Speaker 1: an executive assistant was not I was not put out
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  Speaker 1: for it. I am just way too creative in add
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  Speaker 1: And this was back when there were landlines, guys, and
• 3:18
  Speaker 1: the call would come in and I'd have to you know,
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  Speaker 1: there were like five numbers you'd have to transfer, you know,
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  Speaker 1: if Honor was calling or whoever. And I would always
• 3:26
  Speaker 1: mess it up and it was just funny. And I
• 3:29
  Speaker 1: also learned quickly that I really enjoyed being on the
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  Speaker 1: VIP side. More so when I was at Torri and
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  Speaker 1: I became really good friends with the VIP girls.
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  Speaker 4: I was like, can I help you with the styling
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  Speaker 4: and the projects, and just kind of getting my hands
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  Speaker 4: on whatever I could.
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  Speaker 1: And then I went to Love shek Fancy and I
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  Speaker 1: was there for three years and I did all of
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  Speaker 1: their pr an influencer in VIP, which was incredible.
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  Speaker 4: I mean, what Rebecca has created.
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  Speaker 2: She's one of my clients, but she is. Yes, I've
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  Speaker 2: gotten her every assistant who now works for her. We
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  Speaker 2: love Rebecca.
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  Speaker 1: I mean the world of love Shack Fancy and what
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  Speaker 1: she's created is incredible. And it was so I think.
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  Speaker 1: I was there at such a fun time. I had
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  Speaker 1: so much freedom. If I wanted to make an idea happen,
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  Speaker 1: I could and it was so fun. And then I
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  Speaker 1: was like, you know, I really need to test out
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  Speaker 1: luxury and so I went to Margella, Marnie and Jill
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  Speaker 1: Sander and I actually three months into the job, I
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  Speaker 1: got laid off.
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  Speaker 4: And it was the best thing that could have ever
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  Speaker 4: happened to me.
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  Speaker 1: Blessing in disguise, complete blessing in disguise, and it was.
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  Speaker 1: It was actually right when Sophie and I started working
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  Speaker 1: together and I had already I had like just started
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  Speaker 1: making more money influencing than I was, you know, whatever
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  Speaker 1: the PR salary was.
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  Speaker 4: But you know it's scary.
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  Speaker 1: You're like, Okay, I really have to take a leap
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  Speaker 1: of faith here and figure it out and work my
• 4:45
  Speaker 1: butt off because that you're the one paying the bills.
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  Speaker 1: And I think that, you know, getting laid off was
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  Speaker 1: the best thing that could have ever happened because it
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  Speaker 1: made me.
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  Speaker 4: Where I am today.
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  Speaker 3: Yeah, and here we are.
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  Speaker 5: I was also leaving the corporate world, so I feel
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  Speaker 5: like we're both leaving corporate at the same time. Oh yeah,
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  Speaker 5: like looking at each other like okay, we have to
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  Speaker 5: make this happen, Like.
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  Speaker 1: Yeah, we don't have any other option. They're all going
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  Speaker 1: back to corporate, that's for sure.
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  Speaker 3: Once you're out of corporate, you cannot go back.
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  Speaker 4: No.
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  Speaker 3: I only worked one year of a corporate.
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  Speaker 2: Job, and I never I mean I never looked back
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  Speaker 2: because I was an assistant in my office was like
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  Speaker 2: remote and then my boss's house, so I was only
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  Speaker 2: in a cubicle for one year.
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  Speaker 4: But everyone, I think everyone needs to do it.
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  Speaker 1: I do think as a little disservice to this younger
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  Speaker 1: generation to just automatically want remote jobs and to be
• 5:36
  Speaker 1: at home, because you need to be in an office
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  Speaker 1: and be around people and see what it's like and
• 5:41
  Speaker 1: get yelled at.
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  Speaker 3: You know, it's one thousand persons. It build character, it does.
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  Speaker 2: Yeah, Sophie, what were you doing before you decide to
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  Speaker 2: start your agency?
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  Speaker 5: So I was working in the influencer social space for
• 5:55
  Speaker 5: seven or eight years. I was at a mix of
• 6:00
  Speaker 5: like bigger conglomerates like I was. I started at Este Lauder.
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  Speaker 5: I went on to work for a small boutique creative
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  Speaker 5: agency called Metier, where I was working not just on beauty,
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  Speaker 5: but we also had like Miami Design District and some
• 6:19
  Speaker 5: other really cool clients. And then the pandemic happened, and
• 6:25
  Speaker 5: I worked for Halsey's beauty brand and I was on
• 6:28
  Speaker 5: like the pre launch team, so I was like the
• 6:31
  Speaker 5: second marketing hire, and I saw what it was like,
• 6:34
  Speaker 5: you know, going from a bigger company to a tiny
• 6:38
  Speaker 5: agency to a startup. And then I ended up back
• 6:41
  Speaker 5: at another big conglomerate. I was at Schoseado after About Face.
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  Speaker 5: So I really like Lily tried like every size and
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  Speaker 5: like facet of the industry I was in.
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  Speaker 7: And when I left.
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  Speaker 5: I was a senior manager of Integrated Comms at Shoseado,
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  Speaker 5: So I was all the paid.
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  Speaker 7: Paid partnerships, doing all the like.
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  Speaker 5: Brand trips and negotiating with agents and meeting with talent
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  Speaker 5: all the time.
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  Speaker 7: And it was something.
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  Speaker 5: That I had no experience in really managing talent.
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  Speaker 7: But I spent a lot of time with talent.
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  Speaker 5: Obviously, you know, it was a small Those teams are
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  Speaker 5: really small, and you know, you spend so much time
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  Speaker 5: with the people that you're working with that we were
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  Speaker 5: working with for Crusado, you know, go on trips with
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  Speaker 5: these creators or I would just you know, always every
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  Speaker 5: week going out to dinner. So I knew I liked
• 7:46
  Speaker 5: being around the creator space, but I decided to just
• 7:51
  Speaker 5: try going on the other side. And yeah, it was
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  Speaker 5: really just like a perfect timing for and I were
• 8:00
  Speaker 5: able to start working together like immediately. So yeah, when
• 8:05
  Speaker 5: people ask like, how did you get Lily as a client,
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  Speaker 5: It's like she was just we were it was one
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  Speaker 5: of it was the first her first manager and my
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  Speaker 5: first you know client, So it was it was great,
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  Speaker 5: And yeah, I haven't looked back. Obviously it's completely different
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  Speaker 5: from what I was doing before, but that experience was
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  Speaker 5: really helpful. I think just having seen the brand side
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  Speaker 5: of things and then now being on the creator.
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  Speaker 2: Side totally, that's so important, especially when you're negotiating and
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  Speaker 2: doing deals for her. I feel like that that prepared
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  Speaker 2: you so much.
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  Speaker 5: Yeah, even just like when we were starting out, like
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  Speaker 5: you know, I was constantly approving content for the brand
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  Speaker 5: and just having that like background of you know, you
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  Speaker 5: when you're filming beauty ad you need the packaging to
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  Speaker 5: be like facing forward. You need to have the product
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  Speaker 5: be in the first three seconds, like those things that
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  Speaker 5: no one thinks about, or you know you just watch
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  Speaker 5: like an influencer video and you don't realize how many,
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  Speaker 5: like how much of it is actually like highly produced.
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  Speaker 1: Such an incredible eye aside from being you know, an
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  Speaker 1: amazing business person and negotiating and all of that. Like
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  Speaker 1: she's so creative, like Sophie which a lot of people
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  Speaker 1: probably don't know, takes all of.
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  Speaker 4: My photos, oh my videos, edits.
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  Speaker 1: Everything, So she's a jack of ultra incredible.
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  Speaker 3: Yeah, because we don't have an assistant.
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  Speaker 1: Right, No, we've tried it and we ultimately we just
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  Speaker 1: work so well just the two of us and yeah,
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  Speaker 1: we tried it and we're yeah.
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  Speaker 3: Well, now you've got a girl.
• 9:54
  Speaker 2: So when you're ready for a new a new person
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  Speaker 2: to enter the chat as you guys continue to grow
• 9:59
  Speaker 2: your empire, you call me.
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  Speaker 4: Yeah.
• 10:03
  Speaker 2: So what I guess drew you guys to each other
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  Speaker 2: initially besides the fact that you were friends or what
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  Speaker 2: made you realize that you were about to get down
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  Speaker 2: this career path and you needed someone to help drive
• 10:13
  Speaker 2: the ship And Sophie, I guess the same for you,
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  Speaker 2: Like what made you realize that like this felt like
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  Speaker 2: your next calling.
• 10:19
  Speaker 1: I mean, I think eventually you realize. I mean I
• 10:22
  Speaker 1: think a lot of people try and do it on
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  Speaker 1: their own for as long as you can, but having
• 10:25
  Speaker 1: someone that can negotiate on your behalf and kind of
• 10:28
  Speaker 1: vouch for you behind you know, I'm also the type
• 10:32
  Speaker 1: of person I like being very, very involved and you know,
• 10:36
  Speaker 1: on every email and knowing like exactly what's happening and
• 10:40
  Speaker 1: all of that.
• 10:41
  Speaker 4: And I think, you.
• 10:43
  Speaker 1: Know, Sophie was like, you know, you need to like
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  Speaker 1: let me, I got this, let me handle it.
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  Speaker 4: I will do it.
• 10:49
  Speaker 1: And even you know, we recently brought on. We have
• 10:52
  Speaker 1: an agent too. I have the best team. I'm so lucky.
• 10:56
  Speaker 4: Who is your Uta?
• 10:57
  Speaker 3: Uta? Amazing?
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  Speaker 1: The best team in the world, and so the fact
• 11:00
  Speaker 1: that we all work so well together and you know,
• 11:03
  Speaker 1: but it's been a learning curve. Sophie's like you have
• 11:06
  Speaker 1: to let go a little bit, like you cannot be
• 11:07
  Speaker 1: on every email because it's not it's not good, Like
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  Speaker 1: I don't need to be seeing the back and forth
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  Speaker 1: negotiations and like, you know, all the.
• 11:16
  Speaker 4: All of the ins and outs.
• 11:18
  Speaker 1: But it's been amazing too, because I feel like this summer,
• 11:20
  Speaker 1: I'm like, now I'm actually doing what I'm supposed to
• 11:22
  Speaker 1: be doing. I'm creating, I'm making the content. I don't
• 11:25
  Speaker 1: need to be on every emil. Yeah, and it's been
• 11:28
  Speaker 1: great and so yeah, I'm like, did that answer the question?
• 11:31
  Speaker 4: But yeah, I don't know.
• 11:33
  Speaker 1: I think I saw Sophie's like drive and determination and
• 11:39
  Speaker 1: I feel like it's always a feeling. And I knew
• 11:42
  Speaker 1: very early on that I trusted Sophie, and you know it.
• 11:45
  Speaker 1: I would say, this is like it's a very intimate
• 11:47
  Speaker 1: relationship because the only person that knows how much money
• 11:50
  Speaker 1: you're making and you discuss everything. I mean, I think
• 11:54
  Speaker 1: it's like a marriage. Sophie is my first call in
• 11:56
  Speaker 1: the morning and the last call at night pretty much.
• 11:59
  Speaker 4: And yeah, we probably talk.
• 12:03
  Speaker 7: Yeah, you can't like hide anything.
• 12:05
  Speaker 5: Yeah, you know everything that's going on in your personal lives,
• 12:08
  Speaker 5: each other's personal lives, and especially with being a content creator,
• 12:13
  Speaker 5: like you have to have people on your team that
• 12:16
  Speaker 5: are clued into what's going on because you know, you
• 12:20
  Speaker 5: have good days and bad days, and you know there's
• 12:23
  Speaker 5: days where you just don't really want to film, and
• 12:26
  Speaker 5: just having someone who you've worked with for a period
• 12:30
  Speaker 5: of time who like understands when you need like a
• 12:34
  Speaker 5: day off camera, Like that's that's so important.
• 12:38
  Speaker 1: I feel like, and I feel like we pick up
• 12:40
  Speaker 1: on each other's moods so quick, like if I don't
• 12:43
  Speaker 1: know if there's anything like going on personally, like I know,
• 12:46
  Speaker 1: I could not be on Instagram for three weeks and
• 12:49
  Speaker 1: so we've got it handle, Like she.
• 12:52
  Speaker 4: Not a doubt in my mind.
• 12:54
  Speaker 2: How do you on that note, like, how do you
• 12:56
  Speaker 2: decide when you're doing content what feels too personal versus
• 13:00
  Speaker 2: what you're going to share Because your job is I
• 13:03
  Speaker 2: guess your followers they all want to know certain things
• 13:05
  Speaker 2: it's like, how do you balance that.
• 13:08
  Speaker 1: I feel like I have done a very good job.
• 13:10
  Speaker 1: I think I decided early on, like I'm not going
• 13:12
  Speaker 1: to overshare too much of my personal life because it's like,
• 13:16
  Speaker 1: I mean, the Internet, it's a really scary place, so scary,
• 13:20
  Speaker 1: really really scary, and Reddit really freaks me out, and
• 13:24
  Speaker 1: so anytime, like I see something on there, I'm just
• 13:26
  Speaker 1: like you. I mean, you just kind of have to
• 13:28
  Speaker 1: laugh about it because the things that people say are
• 13:30
  Speaker 1: so ridiculous.
• 13:31
  Speaker 7: But Reddit, I.
• 13:33
  Speaker 4: Don't look any more. I don't look anymore.
• 13:36
  Speaker 1: But yeah, I mean I I don't share my relationship.
• 13:40
  Speaker 1: I don't share my my family. Yes, because my sisters
• 13:45
  Speaker 1: are now creators, we're together.
• 13:49
  Speaker 4: That's great.
• 13:50
  Speaker 1: But like I try, I really try and not post
• 13:52
  Speaker 1: anything personal because everyone has so many opinions, and then
• 13:55
  Speaker 1: you feel like you owe people explanations and people are
• 13:59
  Speaker 1: just so quick to jump to conclusions and you know, X,
• 14:03
  Speaker 1: Y and Z. So I try and just keep it.
• 14:06
  Speaker 1: I try and keep it real though, Like I I think.
• 14:09
  Speaker 4: I built my entire platform.
• 14:10
  Speaker 1: I'm being authentic and I am the same person sitting
• 14:14
  Speaker 1: here that I am online. But the Internet doesn't need
• 14:17
  Speaker 1: to know everything.
• 14:19
  Speaker 2: Yeah, it is a scary place, and like people will
• 14:21
  Speaker 2: come at you like it's like the person coming at
• 14:23
  Speaker 2: you as like an older like sad.
• 14:30
  Speaker 4: You know.
• 14:31
  Speaker 3: That's like when like you're on.
• 14:32
  Speaker 2: Your couch like judging everyone's outfits from like them that
• 14:35
  Speaker 2: gala and you're like sweatsuit, Like do you know those
• 14:37
  Speaker 2: memes that I'm talking about. It's always like the person
• 14:39
  Speaker 2: who's just like it's like, what do you do in man?
• 14:42
  Speaker 4: Yeah, and never say never.
• 14:43
  Speaker 1: But I do not think that I will share my
• 14:46
  Speaker 1: children on social media.
• 14:48
  Speaker 3: I think that's really healthy. Yeah, I think that's really healthy.
• 14:51
  Speaker 1: But I feel like you have to make the decision
• 14:53
  Speaker 1: you either show them or you don't, putting the photo,
• 14:56
  Speaker 1: the the emoji over the face.
• 14:59
  Speaker 3: I know, I know. That's like it's like huh, like
• 15:02
  Speaker 3: it's like why, Yeah, I did see.
• 15:06
  Speaker 2: I forget her name, but there was an influencer who
• 15:09
  Speaker 2: had been posting her children and somewhat one of her
• 15:12
  Speaker 2: fans showed up at the school that her kids go to,
• 15:15
  Speaker 2: or I guess went up to one of her children
• 15:17
  Speaker 2: being like, are you so and So's daughter? And like
• 15:20
  Speaker 2: I used to not really understand why people didn't show
• 15:22
  Speaker 2: their kids until I saw that posting and realized how
• 15:26
  Speaker 2: scary and creepy and risky it is.
• 15:28
  Speaker 3: It's really free that social.
• 15:31
  Speaker 1: And I think the weirdest thing is I like, I
• 15:33
  Speaker 1: remember I was walking around, you know, West Village, and
• 15:35
  Speaker 1: I saw I recognized someone's children with the nanny, and
• 15:38
  Speaker 1: I was like, this is so creepy that they're not
• 15:40
  Speaker 1: even with the mom yet. And I just know what
• 15:42
  Speaker 1: these kids look like from social media.
• 15:44
  Speaker 3: Yeah, so yeah, well I really respect that decision.
• 15:48
  Speaker 6: It's a lot we'll see, Yeah, but yeah, no, I
• 15:52
  Speaker 6: think we do a good job of keeping everything private
• 15:56
  Speaker 6: and not oversharing respect.
• 15:59
  Speaker 2: So when when you guys are negotiating a deal, walk
• 16:02
  Speaker 2: me through that process. So it goes to Sophie first,
• 16:05
  Speaker 2: or does it go to your agent first?
• 16:07
  Speaker 1: It did go to so Sophie was negotiating every deal
• 16:11
  Speaker 1: back to her being the jack of all trades, and
• 16:13
  Speaker 1: when we recently brought on Uta, so it goes to Uta.
• 16:19
  Speaker 1: They negotiate the deal, they present you with the offer,
• 16:23
  Speaker 1: and then Sophie's I mean, Sophi, you can explain the
• 16:27
  Speaker 1: next ups.
• 16:27
  Speaker 5: Once you accept the offer, then there's a separate execution
• 16:32
  Speaker 5: thread that's created, and that's where I step in. So
• 16:36
  Speaker 5: before I was doing you know, the pre offer negotiation,
• 16:40
  Speaker 5: the contracts. Now Uta handles all that, which is amazing,
• 16:44
  Speaker 5: and I handle everything from post sale, so like you know,
• 16:50
  Speaker 5: getting the look book, having Lily help, you know, helping send,
• 16:56
  Speaker 5: send in whatever products she needs to be ordered, getting
• 17:00
  Speaker 5: the brief, downloading Lily on that, shooting the content with her,
• 17:05
  Speaker 5: sending it in, you know, doing the edits needed, sending
• 17:08
  Speaker 5: it in, getting feedback from the brand, sending in new content.
• 17:13
  Speaker 7: Hopefully no reshoot.
• 17:16
  Speaker 5: Usually there's no reshoot, but if there's a reshoot or
• 17:18
  Speaker 5: something like that, you know you can't predict, and then
• 17:23
  Speaker 5: making sure everything goes live, and then sending in the
• 17:26
  Speaker 5: analytics after. So it's they're long email threats, like it's
• 17:31
  Speaker 5: not you know, I think people just think someone's gets
• 17:36
  Speaker 5: a check to promote a serial and they just hop
• 17:39
  Speaker 5: on TikTok and say whatever they want and it's it's
• 17:43
  Speaker 5: all super you know.
• 17:44
  Speaker 7: There's a there's a long system. Usually it takes weeks.
• 17:50
  Speaker 5: Sometimes the brands want it turned around very quickly, but
• 17:54
  Speaker 5: in order to do that, you're you know, you're on
• 17:56
  Speaker 5: a chain of like sixty emails that for a three
• 17:59
  Speaker 5: day time and around so everything moves very quickly, and yeah,
• 18:05
  Speaker 5: it's a.
• 18:06
  Speaker 7: Lot, it's a lot of back and forth, but.
• 18:09
  Speaker 5: I used to be doing all of that on the
• 18:11
  Speaker 5: brand side, so it feels like very second nature and
• 18:15
  Speaker 5: it's great.
• 18:15
  Speaker 1: Yeah, I feel like a lot of people don't realize
• 18:18
  Speaker 1: so much back and forth there is, from when you
• 18:22
  Speaker 1: get when you get a deal to when you see
• 18:24
  Speaker 1: it live on Instagram or TikTok, like to Sophie's point, like,
• 18:28
  Speaker 1: I mean I've seen some threads that have one hundred
• 18:30
  Speaker 1: back and forth. And obviously some clients are absolutely incredible
• 18:34
  Speaker 1: to work with and it is so easy and seamless,
• 18:37
  Speaker 1: but it's usually the smaller brands that are so picky
• 18:42
  Speaker 1: and demanding and sometimes not very kind to work with.
• 18:46
  Speaker 1: I mean we've had, I mean I've worked with over
• 18:49
  Speaker 1: like one hundred and fifty brands, Like.
• 18:52
  Speaker 4: Yeah, some of them are. Yeah, it's it's kind of crazy.
• 18:55
  Speaker 1: I mean obviously with email, you know, people can hide
• 18:57
  Speaker 1: behind an email username and not be right, very enjoyable
• 19:02
  Speaker 1: to work with.
• 19:02
  Speaker 4: But then it's fine because then we don't work with
• 19:04
  Speaker 4: them again.
• 19:04
  Speaker 2: Yeah, I mean that's super shocking to hear and very
• 19:08
  Speaker 2: unfortunate because it's like they should be grateful that you're
• 19:11
  Speaker 2: willing to work with them and collaborate.
• 19:13
  Speaker 3: And you're so nice.
• 19:14
  Speaker 2: I can't imagine someone giving you a hard time, but yeah,
• 19:17
  Speaker 2: it is shocking.
• 19:18
  Speaker 5: Like yeah, but then and I'm not confrontational at all,
• 19:22
  Speaker 5: So that was another thing where like I'm definitely have
• 19:25
  Speaker 5: more the manager personality than I do the agent personality.
• 19:30
  Speaker 5: Like I'm not someone who likes to have hard conversations.
• 19:35
  Speaker 5: So for UT to come in and you know, be
• 19:38
  Speaker 5: like that that's their bread and butter, that's amazing. I
• 19:42
  Speaker 5: feel like, you know, we try to be as accommodating
• 19:47
  Speaker 5: as possible, but sometimes, yeah, we'll get like a crazy
• 19:49
  Speaker 5: email or some crazy demand, you know, or something where
• 19:54
  Speaker 5: it just it's not organic for Lily. And yeah, you
• 19:58
  Speaker 5: you know, you want to please everyone and especially the brands,
• 20:01
  Speaker 5: but you do have to like protect the creator too.
• 20:03
  Speaker 2: You know totally, because you want to protect the authenticity
• 20:07
  Speaker 2: of your own right.
• 20:08
  Speaker 1: Like it's funny because like some brands will be like,
• 20:10
  Speaker 1: you know, we want X, Y and Z, and it's like, well,
• 20:12
  Speaker 1: then you should have hired a model in a studio
• 20:16
  Speaker 1: to shoot this, not I make my organic content because.
• 20:20
  Speaker 4: That's what performs well yeah.
• 20:22
  Speaker 1: So, but I mean it's it's so cool to be
• 20:25
  Speaker 1: able to test out working with all these different brands
• 20:28
  Speaker 1: and see who you like working with and who are
• 20:30
  Speaker 1: the best, and then those are like the people you
• 20:32
  Speaker 1: keep working with and work with again.
• 20:35
  Speaker 4: Yeah, totally.
• 20:36
  Speaker 2: Has there been a pinch me moment since you started
• 20:39
  Speaker 2: doing all of this or a favorite project that you
• 20:42
  Speaker 2: guys have worked on together.
• 20:43
  Speaker 4: I mean so many. I feel like, like Sophi and
• 20:47
  Speaker 4: I text each other weekly.
• 20:48
  Speaker 1: We're just like we can't believe what we've created and
• 20:50
  Speaker 1: what we've been able to do. I think the first
• 20:52
  Speaker 1: was I did a collection for Dillard's. This was like
• 20:56
  Speaker 1: the shoes, right, it was clothes and shoes and bags.
• 21:00
  Speaker 1: And I just remember being in we had the party
• 21:02
  Speaker 1: in Dallas because I went to school in Texas and
• 21:05
  Speaker 1: there's a huge Diller store at the North Park Mall there.
• 21:08
  Speaker 1: I just remember like seeing my name there in the
• 21:10
  Speaker 1: store and like seeing young girls coming to shop.
• 21:12
  Speaker 4: I just like, this is crazy. And it was in
• 21:15
  Speaker 4: I think it was in like three hundred and fifty stores.
• 21:18
  Speaker 3: That's insane.
• 21:18
  Speaker 4: So that was You're so sweet. That was incredible.
• 21:22
  Speaker 1: This Roller Rabbit collection was really amazing because I had
• 21:25
  Speaker 1: been a fan of Roller Rabbit since I was in
• 21:27
  Speaker 1: high school.
• 21:28
  Speaker 8: We all grew up wearing the like yes, the monkey, Yeah,
• 21:31
  Speaker 8: the monkeys.
• 21:33
  Speaker 1: There's there's so many And I think Sophie and are
• 21:36
  Speaker 1: very good at setting milestones and you know, saying like
• 21:38
  Speaker 1: we want to hit X amount of dollars this year
• 21:40
  Speaker 1: or whatever, and so when that happens, were just it's crazy.
• 21:46
  Speaker 3: So cool.
• 21:47
  Speaker 2: Are you guys manifesting working with a certain brand or
• 21:50
  Speaker 2: company this year or is there anyone on your hit list?
• 21:54
  Speaker 1: There's a lot I think in the doing more in
• 21:59
  Speaker 1: the food space, like dream Dream Dream would be like
• 22:02
  Speaker 1: a shake Shack menu item. I think that would be incredible.
• 22:06
  Speaker 1: I don't know, we have have a lot, what do
• 22:08
  Speaker 1: you think?
• 22:08
  Speaker 7: So I think food for sure.
• 22:11
  Speaker 5: The great thing about working with Lily is that you
• 22:15
  Speaker 5: know she's like a true lifestyle creator. So it's not
• 22:19
  Speaker 5: just fashion obviously, you know she has great style, but
• 22:23
  Speaker 5: her audience loves food and travel and home design and beauty.
• 22:32
  Speaker 5: So I think food would be a really fun one.
• 22:35
  Speaker 5: We're both very big foodies and it's such a creative
• 22:41
  Speaker 5: space to play in and there's so many overlaps with
• 22:45
  Speaker 5: fashion obviously, between those two worlds. So I think it'd
• 22:49
  Speaker 5: be really exciting to bring her sense of style into.
• 22:54
  Speaker 7: Food in some way, maybe shake shack.
• 22:59
  Speaker 4: Listening.
• 22:59
  Speaker 1: Yeah, and I also, I mean eventually starting my own brand,
• 23:04
  Speaker 1: so we're working on it.
• 23:06
  Speaker 3: Hell yeah, I feel like you're very close to that.
• 23:09
  Speaker 3: I mean, what you've built is incredible.
• 23:11
  Speaker 2: My digital team is like, if you want to have
• 23:14
  Speaker 2: a social media podcast and presence, you need to start posting.
• 23:17
  Speaker 2: And I'm like, this is so unnatural to me. So
• 23:20
  Speaker 2: they were like, do it on your personal So I
• 23:22
  Speaker 2: made a Meg from Clyde account.
• 23:24
  Speaker 3: I have like two followers.
• 23:25
  Speaker 4: Oh, I need to follow that. You're private nothing.
• 23:28
  Speaker 2: My personal is private, but my Meg from Clyde I
• 23:31
  Speaker 2: have like zero followers. I'm like, just starting out, it
• 23:34
  Speaker 2: is so hard. It is so hard, and I'm very
• 23:38
  Speaker 2: good at having conversations with people, but putting myself out there,
• 23:41
  Speaker 2: I'm not that It's been a learning curve for me.
• 23:44
  Speaker 3: So I just respect you so much.
• 23:47
  Speaker 2: Like it's tough out there.
• 23:49
  Speaker 1: It is, and it's like a weird I mean, I
• 23:51
  Speaker 1: remember in the beginning, I can't remember who said this, actually, Okay,
• 23:55
  Speaker 1: Audrey Peters, I think she said that. She said, you know,
• 23:57
  Speaker 1: it's cringe until your success full. And it's true, and
• 24:02
  Speaker 1: people will make fun of you and tell you not
• 24:03
  Speaker 1: to do it. I mean, I remember when I started.
• 24:06
  Speaker 1: I'll never forget I started. I was living in La
• 24:09
  Speaker 1: I started the Instagram in La.
• 24:11
  Speaker 4: Yeah, three years. I was working for Tory in La
• 24:14
  Speaker 4: Cool have a tiny press office.
• 24:16
  Speaker 1: But I remember, I think it was twenty eighteen and
• 24:18
  Speaker 1: I said, I'm just going to start on Instagram. It's
• 24:20
  Speaker 1: called Lily's Latest. I'm just going to share what I
• 24:23
  Speaker 1: love because I always That's.
• 24:25
  Speaker 4: Why I started it.
• 24:25
  Speaker 1: It was like sharing the latest skincare product or the
• 24:29
  Speaker 1: best burger or whatever it may be, or the greatest hotel,
• 24:33
  Speaker 1: and I would just like post school screenshots.
• 24:36
  Speaker 4: But I remember my sister.
• 24:38
  Speaker 1: Saying, this is such a saturated market area, we don't
• 24:41
  Speaker 1: need another blogger, we don't need another influencer.
• 24:43
  Speaker 4: And I'm like, look at me, not literally like and yeah,
• 24:49
  Speaker 4: So I mean I remember doing that.
• 24:50
  Speaker 1: And then it was during it was right after COVID,
• 24:54
  Speaker 1: so like a little bit past the TikTok kind of
• 24:57
  Speaker 1: blow up era. But I when I was working at
• 25:00
  Speaker 1: Love Shak Fancy, I was living in this cute little
• 25:02
  Speaker 1: studio in West Village, and I was like, I guess
• 25:04
  Speaker 1: I'm just gonna post my outfits every day going to work,
• 25:07
  Speaker 1: and I would prop up my phone, you know, on
• 25:10
  Speaker 1: Perry Street and do a little twirl like I feel
• 25:13
  Speaker 1: like I started this twirl but that's kind of how
• 25:17
  Speaker 1: it started, and people like loved it. And I actually
• 25:20
  Speaker 1: started more on TikTok doing the outfits and being like,
• 25:24
  Speaker 1: come to work with me fashion pr.
• 25:26
  Speaker 4: Girl and it was yeah, so cool.
• 25:29
  Speaker 1: But I remember kind of feeling not embarrassed, but like
• 25:32
  Speaker 1: a little worried, like at work, like.
• 25:34
  Speaker 4: What would everyone think? And right?
• 25:36
  Speaker 1: But I actually think it kind of helped because I
• 25:39
  Speaker 1: would like show cool ways to wear love shak fancy
• 25:41
  Speaker 1: and kind of give it my like edgy twist to it.
• 25:44
  Speaker 3: That's really cool. It's very authentic. I love your story.
• 25:47
  Speaker 3: I think it's like, I mean, it is an.
• 25:50
  Speaker 2: Oversaturated market and there's so many girls and guys out
• 25:53
  Speaker 2: there trying to do what you've done, and it's hard.
• 25:57
  Speaker 4: Yeah.
• 25:58
  Speaker 1: And I think the other thing is too, is like
• 25:59
  Speaker 1: you can't copy and paste, like as many people try
• 26:02
  Speaker 1: and copy you and do what you want, like there's
• 26:04
  Speaker 1: only one me, so you can't you can't copy what
• 26:07
  Speaker 1: someone else is doing. You will be successful at whatever
• 26:10
  Speaker 1: you may be doing because you are original and bring
• 26:13
  Speaker 1: your own perspective and have your own ideas and.
• 26:17
  Speaker 4: Your own career.
• 26:18
  Speaker 1: And these girls that just copy and paste and you know,
• 26:21
  Speaker 1: I want to do exactly what you're doing.
• 26:23
  Speaker 3: Good luck, I agree. I agree.
• 26:25
  Speaker 2: I'm going to ask both of you this, Lily, first,
• 26:28
  Speaker 2: what is an important business lesson that you've learned since
• 26:31
  Speaker 2: you've been in the space.
• 26:33
  Speaker 1: Oh so many? Well, I think it's like being a
• 26:36
  Speaker 1: first time founder. I mean, these are things that you
• 26:38
  Speaker 1: do not learn in college. And I mean doing your
• 26:41
  Speaker 1: own taxes and realizing that you really have to stay
• 26:44
  Speaker 1: like on top of the finances and knowing that you
• 26:48
  Speaker 1: have to delegate things that you might not be good
• 26:51
  Speaker 1: at to other people, Like Thank goodness, I have an
• 26:53
  Speaker 1: incredible bookkeeper. I'm an amazing tax person. I'm a great
• 26:56
  Speaker 1: finance person. I you know, weekly so and I go
• 27:00
  Speaker 1: through the finances and making sure like there wasn't an
• 27:03
  Speaker 1: invoice missed. Realizing that even though a contract may say
• 27:08
  Speaker 1: net thirty, you're probably not going to get paid for
• 27:11
  Speaker 1: net two hundred. You have to chase brands for many
• 27:14
  Speaker 1: It was so crazy.
• 27:15
  Speaker 2: I had a client who will not be named, who
• 27:18
  Speaker 2: ignored emails from us for two years and it was
• 27:23
  Speaker 2: a very tiny invoice and it was very it just
• 27:28
  Speaker 2: felt disrespected.
• 27:31
  Speaker 3: And then they asked.
• 27:32
  Speaker 2: Us to set up a payment plan over the course
• 27:35
  Speaker 2: of another year and we finally got paid I think
• 27:37
  Speaker 2: this year, but it was from twenty twenty two and
• 27:40
  Speaker 2: it was my goodness, So I understand that. And it's
• 27:43
  Speaker 2: it's it's offensive, it's it's like I have to pay
• 27:46
  Speaker 2: my Yeah, I have to live.
• 27:49
  Speaker 4: I mean, it's crazy. There are there are.
• 27:51
  Speaker 1: Still brands from partnerships in twenty twenty five I haven't made.
• 27:56
  Speaker 4: It's crazy.
• 27:57
  Speaker 3: Well, then you just don't work with them again.
• 27:58
  Speaker 4: Yeah, it's so.
• 28:00
  Speaker 1: Yeah, I think I think like the business ins and
• 28:03
  Speaker 1: outs and like really running a successful company and making
• 28:07
  Speaker 1: sure it's running smoothly and getting paid on time, and
• 28:11
  Speaker 1: that has been a learning curve, but.
• 28:13
  Speaker 4: You just have to stay on top of it totally.
• 28:15
  Speaker 4: What do you think?
• 28:15
  Speaker 7: So yeah, no, I agree, I think, yeah, to your point, like.
• 28:21
  Speaker 5: Delegate things that you're not great at, like something that
• 28:25
  Speaker 5: UTA now handles is like chasing those payments, which is amazing.
• 28:29
  Speaker 7: Like they have a whole system.
• 28:31
  Speaker 5: I mean, they know, they know that you can't expect
• 28:35
  Speaker 5: to get paid for everything, which is so crazy that that's.
• 28:38
  Speaker 7: How it is, but it's just the way.
• 28:42
  Speaker 5: Yeah, it's the freelance Like the freelance world is like
• 28:47
  Speaker 5: payments get missed all the time. So yeah, having people
• 28:52
  Speaker 5: who can who can support you with that. But I
• 28:57
  Speaker 5: would say just the the balancing act of it all.
• 29:03
  Speaker 7: And prioritizing is like so important.
• 29:05
  Speaker 5: You know, you have so many things that you can
• 29:09
  Speaker 5: be doing and should be doing, and you know, a
• 29:12
  Speaker 5: lot of a lot a lot of days there's organic
• 29:16
  Speaker 5: content and ads and replying to dms, and they're all
• 29:22
  Speaker 5: like in very different headspaces. So just making sure that
• 29:27
  Speaker 5: like you stay on top of everything. It's very it's
• 29:32
  Speaker 5: very hectic, and the events and a lot of moving
• 29:34
  Speaker 5: parts and meetings.
• 29:37
  Speaker 4: The multitasking, I mean, it's great.
• 29:40
  Speaker 3: I can't even imagine.
• 29:41
  Speaker 1: Also because my brain, like Sophie, is so calm and
• 29:45
  Speaker 1: methodical and very like very very organized, where my brain
• 29:50
  Speaker 1: I'm like, Okay, well I have this idea this morning,
• 29:52
  Speaker 1: I'm gonna film these ten things right now and then
• 29:54
  Speaker 1: but I need to go to run to that event,
• 29:56
  Speaker 1: but then I also need to take ten meetings later.
• 29:58
  Speaker 4: Like so it's very very hard to a lot.
• 30:01
  Speaker 1: Yeah, time management and all of that, but we've gotten
• 30:06
  Speaker 1: we have figured.
• 30:06
  Speaker 4: Out such a good groove.
• 30:07
  Speaker 1: Like Mondays we're like, okay, Mondays are pretty much admin days.
• 30:10
  Speaker 1: We both like, sit down, go through all the emails,
• 30:14
  Speaker 1: figure it out. Tuesdays we film, So I mean, no,
• 30:18
  Speaker 1: no day or week is the same. Also, because I
• 30:20
  Speaker 1: have an insane travel schedule.
• 30:22
  Speaker 2: I know, I feel like you're always somewhere. I'm an
• 30:25
  Speaker 2: avid follower. I love it, but I don't There's one
• 30:29
  Speaker 2: other person that I know who travels as much as you,
• 30:31
  Speaker 2: and it is like, I don't know how you do it.
• 30:33
  Speaker 4: I don't know either.
• 30:35
  Speaker 1: I've just I think I'm so used to it and
• 30:37
  Speaker 1: I've just become so accustomed.
• 30:39
  Speaker 3: But how fun too.
• 30:40
  Speaker 1: It's so fun, And I know it's not gonna last forever. I'll,
• 30:44
  Speaker 1: you know, when I have babies and I'm gonna have
• 30:47
  Speaker 1: to not settle down, but like it won't, it won't
• 30:50
  Speaker 1: be as hectic as it is right now. But I
• 30:52
  Speaker 1: love it, and I've gotten into such a good groove
• 30:54
  Speaker 1: that I know I can fly in somewhere for twenty
• 30:56
  Speaker 1: four hours.
• 30:57
  Speaker 4: It's work, and I'm out of skill it's a skill,
• 31:01
  Speaker 4: so it's good.
• 31:03
  Speaker 3: It's amazing.
• 31:03
  Speaker 5: You're also someone who you're very good with people, obviously,
• 31:08
  Speaker 5: and that's I mean, that's something well that's unique to
• 31:13
  Speaker 5: you as an influencer. I think like a lot of
• 31:15
  Speaker 5: people think that all influencers are like the most bubbly,
• 31:19
  Speaker 5: outgoing people because they're speaking to this huge audience every
• 31:22
  Speaker 5: day and it's really such a mix. But Lily's like
• 31:26
  Speaker 5: a social butterfly. You're very extroverted, So you're someone who
• 31:30
  Speaker 5: like thrives in those environments like always, you know, seeing
• 31:34
  Speaker 5: new people and going to events and traveling and making
• 31:37
  Speaker 5: new connections. So I feel like it's not draining because
• 31:42
  Speaker 5: you naturally enjoy it.
• 31:45
  Speaker 4: But then I do need like two weeks.
• 31:46
  Speaker 1: At home, yeah, to rite on my couch and not
• 31:50
  Speaker 1: see anyone.
• 31:51
  Speaker 3: I can imagine.
• 31:52
  Speaker 1: As much of an extrovert I am in the business world,
• 31:55
  Speaker 1: I love doing that, like just being home. Yeah, Like
• 31:59
  Speaker 1: that's why the summer has been so nice, because it's
• 32:01
  Speaker 1: just it's been like good, such a breath of fresh air,
• 32:05
  Speaker 1: not just not that many work events. I also think
• 32:09
  Speaker 1: as we've grown the business like and evolved, I don't
• 32:12
  Speaker 1: have to say yes to as many things, whereas when
• 32:14
  Speaker 1: you're first starting out you need to go to every event,
• 32:17
  Speaker 1: you meet every person where It's like now you can
• 32:20
  Speaker 1: be more selective, which is I mean, I'm very grateful
• 32:22
  Speaker 1: for that good.
• 32:25
  Speaker 2: So guys, what are some funny moments that you've had
• 32:29
  Speaker 2: working together or is there one particular story that was hilarious.
• 32:35
  Speaker 4: Oh, I'm trying to think so many.
• 32:39
  Speaker 7: I mean, we've had some crazy trips around.
• 32:42
  Speaker 3: The world, or maybe it's a memorable trip.
• 32:46
  Speaker 7: Our first Paris Fashion Week trip was very memorable.
• 32:49
  Speaker 5: You know, we were just starting out, so it wasn't like,
• 32:53
  Speaker 5: you know, the big hotel room that you see influencers
• 32:56
  Speaker 5: posting in, like we were in this little airbnb. I
• 33:00
  Speaker 5: think the plumbing stopped working at one point. Like we
• 33:03
  Speaker 5: were there for ten nights. I think, like did not
• 33:06
  Speaker 5: need to be there the entirety of fashion week. But
• 33:09
  Speaker 5: we were just so happy to be there and like
• 33:15
  Speaker 5: honestly grateful to be.
• 33:18
  Speaker 7: Going to things. And you know.
• 33:22
  Speaker 5: Now we've done like six or seven seasons together in
• 33:26
  Speaker 5: Paris and now we've added Milan, and but that first
• 33:29
  Speaker 5: trip was so it was so fun, like there was
• 33:31
  Speaker 5: really no pressure that we put on ourselves.
• 33:34
  Speaker 7: It was like.
• 33:37
  Speaker 5: Really just like learning, like how how it all works,
• 33:42
  Speaker 5: because you know, no one tells you like, Okay, so
• 33:46
  Speaker 5: you're gonna go to fashion Week and this is what
• 33:48
  Speaker 5: you should do?
• 33:48
  Speaker 7: Like we had no we were.
• 33:50
  Speaker 8: Just having fun and there's no there's no toolbook for it,
• 33:56
  Speaker 8: which I think is I mean back to like the
• 33:59
  Speaker 8: learning curves and it's like no one teaches you about
• 34:03
  Speaker 8: this industry and there's not.
• 34:07
  Speaker 4: Totally.
• 34:08
  Speaker 5: You're just like with millions of followers, you know at
• 34:12
  Speaker 5: the Bristol and you're like, okay, I'm here and I
• 34:16
  Speaker 5: or maybe a lott I'm you know, somewhere behind the middle,
• 34:19
  Speaker 5: and I want to be one day like that, Like
• 34:21
  Speaker 5: what what do you do? Because you don't just show
• 34:23
  Speaker 5: up to Paris? No, you could, but kind of have
• 34:27
  Speaker 5: to have some idea of a plan.
• 34:29
  Speaker 2: So well, now you guys are probably veterans for Fast Week.
• 34:32
  Speaker 4: We're getting there. It's it's fun.
• 34:34
  Speaker 1: It's it's such a fun time too because everyone that
• 34:38
  Speaker 1: you might not get to see in New York you
• 34:40
  Speaker 1: end up having drinks with and meeting new people and
• 34:43
  Speaker 1: it's just fun.
• 34:43
  Speaker 4: You can't take it too seriously.
• 34:46
  Speaker 7: My husband came one time.
• 34:48
  Speaker 5: That was another funny memory, and he got to see
• 34:50
  Speaker 5: her walk into on Armani show in Milan, and you know,
• 34:55
  Speaker 5: he's like, doesn't know anything about that world really, and
• 34:59
  Speaker 5: just seeing like the kerfuffle that happens outside these shows.
• 35:04
  Speaker 5: You know, it's not like in New York. It's tons
• 35:07
  Speaker 5: of photographers and people screaming and seeing like how we
• 35:13
  Speaker 5: work with a photographer before the show to get images
• 35:15
  Speaker 5: of her outfit and walking her in and what that
• 35:18
  Speaker 5: looks like.
• 35:18
  Speaker 7: So that was fun to like show him a little
• 35:20
  Speaker 7: behind the curtain of.
• 35:23
  Speaker 5: What what actually happens, like what going to a fashion
• 35:26
  Speaker 5: show even means?
• 35:28
  Speaker 7: What you know what that is.
• 35:32
  Speaker 2: It's such a crazy cool I've gotten with Jen when
• 35:35
  Speaker 2: I was her assistant. We used to go with your
• 35:38
  Speaker 2: so I went four times and you're right, like it's
• 35:42
  Speaker 2: so chaotic, Like walking behind her, I would always have
• 35:45
  Speaker 2: like fortunes and like she'd look stunning and I'm like
• 35:48
  Speaker 2: this is crazy, like that pop Ratsy would come out
• 35:50
  Speaker 2: of like a tree, like a bush, and You're like,
• 35:52
  Speaker 2: where did you come from?
• 35:53
  Speaker 3: Like it was it's so chaotic and.
• 35:55
  Speaker 4: It's so intimidating.
• 35:56
  Speaker 3: It's so intimidating.
• 35:57
  Speaker 1: You're just like I am the little fish in this
• 35:59
  Speaker 1: big Yeah you just but Sophy's like, you walk in
• 36:03
  Speaker 1: there with confidence if you got this.
• 36:06
  Speaker 5: So yeah, I am really try to be a hype
• 36:10
  Speaker 5: woman in those situations because yeah, I mean I would
• 36:13
  Speaker 5: be terrified.
• 36:14
  Speaker 7: Too, but it's just, oh, he needs one person telling
• 36:19
  Speaker 7: you to be confident.
• 36:20
  Speaker 2: So well on being confident and being a boss woman.
• 36:25
  Speaker 2: What is a piece of advice or pieces of advice
• 36:28
  Speaker 2: that you would give a younger human who's trying to
• 36:32
  Speaker 2: do what you're doing, okay or not younger, but anyone
• 36:36
  Speaker 2: who's trying to.
• 36:37
  Speaker 1: I think the most important thing is that you have
• 36:40
  Speaker 1: to be kind because you know we were talking about
• 36:43
  Speaker 1: all these other clients and stuff. People don't forget how
• 36:46
  Speaker 1: you treat them. So you just have to have a
• 36:49
  Speaker 1: very good attitude and be excited about every opportunity and
• 36:54
  Speaker 1: not have an ego. And I think, you know, back
• 36:57
  Speaker 1: to like this younger general, but this I feel like
• 37:01
  Speaker 1: these younger girls they don't want to work as hard
• 37:03
  Speaker 1: as I mean, I remember when I was an intern,
• 37:06
  Speaker 1: Like I would stay until midnight. It was unpaid, and
• 37:11
  Speaker 1: what can what can I do to make your life
• 37:14
  Speaker 1: easier and your job easier?
• 37:15
  Speaker 4: And like I just want to learn.
• 37:16
  Speaker 1: From you, whereas like nowadays, I'm gonna We've had like
• 37:19
  Speaker 1: horrible interns.
• 37:20
  Speaker 4: They're like, I need to leave at five o'clock.
• 37:22
  Speaker 3: And then I'm not going to be on my phone
• 37:23
  Speaker 3: from when.
• 37:24
  Speaker 1: I leave, not gonna be on my phone, Like as
• 37:27
  Speaker 1: if you're inconveniencing them. It's like, but you're not going
• 37:30
  Speaker 1: to get very far. Like you have to want to
• 37:32
  Speaker 1: work hard and work your butt off and help because
• 37:36
  Speaker 1: this this younger generation generation is in trouble.
• 37:40
  Speaker 2: Yeah, it's it's unfortunate because as much as you're like,
• 37:43
  Speaker 2: is the gen Z thing like a real thing?
• 37:45
  Speaker 3: It's a real thing.
• 37:46
  Speaker 2: And I'm not here to lecture you guys, but I
• 37:47
  Speaker 2: want you to know how hard it was for us
• 37:50
  Speaker 2: you were interns.
• 37:51
  Speaker 7: Unfortunately.
• 37:52
  Speaker 5: I think I had someone tell me like not to
• 37:54
  Speaker 5: cut my hair when I was an intern, and that
• 37:58
  Speaker 5: like long hair.
• 37:59
  Speaker 7: They me with long hair. It's just you can't say
• 38:02
  Speaker 7: those things. That's crazy. It's a different world.
• 38:04
  Speaker 2: But like the unpaid internships, like all the summers of that,
• 38:07
  Speaker 2: and then like staying late and going around to everyone
• 38:10
  Speaker 2: on the floor, how can I help? You don't get
• 38:12
  Speaker 2: that these days, don't And also the outfits when we
• 38:16
  Speaker 2: were interns.
• 38:16
  Speaker 3: I remember literally wearing Tory Brich flats.
• 38:19
  Speaker 1: And sho my gosh, I would like wake up so
• 38:21
  Speaker 1: early to be like what am I going to wear today?
• 38:24
  Speaker 2: Polished and professional and these kids they don't.
• 38:29
  Speaker 3: It's nuts.
• 38:30
  Speaker 2: They were athleisures or like a crop talk and like
• 38:33
  Speaker 2: booty shorts and you're like, wait, but I know that
• 38:36
  Speaker 2: this isn't a total corporate environment, but we need to
• 38:39
  Speaker 2: be better here.
• 38:40
  Speaker 3: Totally crazy.
• 38:41
  Speaker 1: Yeah, what do you think so best piece of advice
• 38:44
  Speaker 1: you would give?
• 38:45
  Speaker 3: Yes, what is the best piece of advice?
• 38:47
  Speaker 5: I think if you want to work with a creator,
• 38:51
  Speaker 5: like be on their team, try to either get experience
• 38:56
  Speaker 5: before you I mean before you hop to being like
• 39:00
  Speaker 5: an assistant or you know, joining their team in some capacity.
• 39:05
  Speaker 5: Try to either get some experience on like the talent
• 39:09
  Speaker 5: agency side or on the influencer marketing side so you
• 39:13
  Speaker 5: can understand kind of how the business works. Because again,
• 39:21
  Speaker 5: it's not something that you can you can look up
• 39:25
  Speaker 5: and get.
• 39:26
  Speaker 7: A very clear picture of.
• 39:29
  Speaker 5: It's very you know, secretive, not secretive in a bad way,
• 39:32
  Speaker 5: but it's private. You know how deals get done and
• 39:36
  Speaker 5: if you're not in it or you haven't seen it,
• 39:40
  Speaker 5: it can just that would definitely give you a leg up.
• 39:43
  Speaker 5: And I would also say like being really on top
• 39:48
  Speaker 5: of social media. I mean that's something that all young people,
• 39:52
  Speaker 5: I think have that advantage of, like being very dialed
• 39:56
  Speaker 5: in and being on social a lot. But yeah, you
• 40:01
  Speaker 5: kind of have to. You're expected to know kind of everything.
• 40:06
  Speaker 5: And I'm thirty one now and I still try, like
• 40:11
  Speaker 5: I spend an insane amount of time online every day
• 40:14
  Speaker 5: trying to understand like what's happening in the space and
• 40:20
  Speaker 5: what can we adapt for Lily and what's her strategy
• 40:23
  Speaker 5: looks like.
• 40:24
  Speaker 7: And you never stop learning.
• 40:26
  Speaker 5: So you know, I taught myself countless, like editing apps
• 40:31
  Speaker 5: and all these things that.
• 40:34
  Speaker 7: I would have never.
• 40:35
  Speaker 5: Thought I would learn, But yeah, you have to just
• 40:39
  Speaker 5: keep learning, and it's yeah there the more you know,
• 40:45
  Speaker 5: It's like when people used write on their resume, I know, Excel,
• 40:48
  Speaker 5: and it would be like, okay, check, like now you
• 40:52
  Speaker 5: know everything, you know every tracking analytics platform, like put
• 40:57
  Speaker 5: it all on there, because it's really it's really helped
• 41:00
  Speaker 5: good advice.
• 41:01
  Speaker 2: People Actually don't put that on the resume.
• 41:03
  Speaker 4: No, yeah, like no one cares about word and.
• 41:08
  Speaker 3: I hope you know how to use we want to
• 41:09
  Speaker 3: know if you.
• 41:10
  Speaker 4: Can use cap cut and editing YouTube, And.
• 41:15
  Speaker 3: That's great advice.
• 41:16
  Speaker 2: Actually, I hope whoever's listening, if you're interested in this
• 41:18
  Speaker 2: space or social media or whatever it is, put.
• 41:22
  Speaker 3: That on your resume, definitely.
• 41:24
  Speaker 2: So having worked together for four years, now, how do
• 41:28
  Speaker 2: you guys maintain trust and what's a boundary that helps
• 41:31
  Speaker 2: keep your relationship healthy?
• 41:34
  Speaker 4: Yeah, I mean, I think.
• 41:37
  Speaker 1: I think as intimate as our relationship is, like, I
• 41:41
  Speaker 1: think trust is the most important thing. And very odd
• 41:45
  Speaker 1: we just said, you know, we I think we do
• 41:48
  Speaker 1: so many things that like are only I know about them,
• 41:51
  Speaker 1: and only Sophie knows about them, and it's no one outside.
• 41:54
  Speaker 4: It's the circle of trust.
• 41:55
  Speaker 1: No one outside, even like my partner or Sophie's husband
• 42:00
  Speaker 1: or whatever, like it is just us that we.
• 42:02
  Speaker 4: Don't talk about. And I don't know, we just established
• 42:05
  Speaker 4: that really early on. And I literally would trust Sophie
• 42:09
  Speaker 4: with my life.
• 42:10
  Speaker 1: I do trust Sovie with my life. So I don't
• 42:13
  Speaker 1: know if there's a perfect answer for it, but we
• 42:15
  Speaker 1: just I don't know. Trust is the most important thing.
• 42:18
  Speaker 1: If trust is lost and there's no going back, there's
• 42:22
  Speaker 1: no going back. And I think we're we've It's taken
• 42:25
  Speaker 1: us a bit to get into a groove around boundaries,
• 42:28
  Speaker 1: but we're very good at Like on the weekends we
• 42:30
  Speaker 1: try and not really talk about work and both kind
• 42:33
  Speaker 1: of shut off and really like, you know, take the
• 42:37
  Speaker 1: time to be with our loved ones or friends or whoever.
• 42:41
  Speaker 4: But it's hard because I mean we talk.
• 42:43
  Speaker 1: One hundred and fifty times a day, so I don't know,
• 42:46
  Speaker 1: we just have a good groom and we're very lucky.
• 42:49
  Speaker 7: Yeah. I think.
• 42:53
  Speaker 5: To the trust part, I think that you know, trusting
• 42:58
  Speaker 5: each other with ideas and you know, we're obviously we
• 43:05
  Speaker 5: do a lot of things separately, like Lily will travel
• 43:08
  Speaker 5: for events and I'll be in New York, or you know,
• 43:14
  Speaker 5: just having like that inherent trust that we're both working
• 43:20
  Speaker 5: to build something together and doing our parts. Like obviously
• 43:24
  Speaker 5: what we do is very different, but we're coming together
• 43:27
  Speaker 5: for one common goal. So you know, she trusts me
• 43:31
  Speaker 5: with social trends that I think she should try, or
• 43:37
  Speaker 5: if she wants to talk about something on her channel
• 43:40
  Speaker 5: like our channels, I'll trust her inherently with that. I
• 43:45
  Speaker 5: think you have to like believe that the other person
• 43:50
  Speaker 5: believe in their ideas and trust that, like.
• 43:55
  Speaker 7: Just trust them.
• 43:57
  Speaker 5: And in terms of boundaries, yeah, it's really hard. I mean,
• 44:03
  Speaker 5: I think in the beginning it's it's when you're just
• 44:08
  Speaker 5: starting something, you want to be talking about work constantly,
• 44:12
  Speaker 5: and we're both very passionate about what we do. But
• 44:18
  Speaker 5: I think now that we've been doing this for a
• 44:21
  Speaker 5: handful of years, my biggest concern for Lily is always
• 44:26
  Speaker 5: just and I guess for myself too, it's just protecting
• 44:28
  Speaker 5: from burnout because I think that's something a lot of
• 44:31
  Speaker 5: creators struggle with. And yeah, just even figuring out times
• 44:40
  Speaker 5: that we can shut off on the weekends.
• 44:43
  Speaker 7: You know, it's not always like that.
• 44:44
  Speaker 5: A lot of times content needs to be done over
• 44:47
  Speaker 5: the weekend, or there's like events on a Friday or
• 44:50
  Speaker 5: Saturday or Sunday, so it's not always the case. But
• 44:54
  Speaker 5: trying to trying to unplug as much as you can,
• 44:59
  Speaker 5: because it's it's really it's like you have to rest.
• 45:04
  Speaker 5: It's like being a singer. You have to rest your voice.
• 45:06
  Speaker 5: You have to You shouldn't be constantly.
• 45:10
  Speaker 3: On, especially like online.
• 45:12
  Speaker 2: I feel like that could be tough if you fall
• 45:14
  Speaker 2: into like the whole of.
• 45:15
  Speaker 1: Oh it's yeah, it's crazy, But like I mean, I
• 45:18
  Speaker 1: delete the Instagram app off my phone all the time,
• 45:21
  Speaker 1: all the time.
• 45:22
  Speaker 5: And I think it's good to like good for you
• 45:24
  Speaker 5: be outside and like experience new things and you know,
• 45:29
  Speaker 5: not always be filming something, but like go to a
• 45:31
  Speaker 5: museum or you know, go to local shops and that's
• 45:36
  Speaker 5: like that's where she gets inspiration for the things that
• 45:39
  Speaker 5: she shares that are so loved. So you kind of
• 45:43
  Speaker 5: have to like nurture nurture that part of yourself as well,
• 45:47
  Speaker 5: because if you're just constantly on your phone, you're not
• 45:51
  Speaker 5: going to see anything out there and get inspiration from anything.
• 45:55
  Speaker 5: You can't just look at you know, yourself all the time.
• 45:57
  Speaker 5: You have to experience the world.
• 46:00
  Speaker 1: Yeah, And also it's not to say that we don't
• 46:02
  Speaker 1: disagree on things. I mean, I think every healthy, like
• 46:05
  Speaker 1: every business relationship, personal relationship, it's good to have disagreements,
• 46:08
  Speaker 1: but we always come to we talk things through, We
• 46:12
  Speaker 1: come to a conclusion at the end, and we always
• 46:15
  Speaker 1: make a decision together, like we will talk it through.
• 46:18
  Speaker 1: We'll be like here are the pros, here are the
• 46:20
  Speaker 1: cons Do we like this brand?
• 46:22
  Speaker 4: Is this a good look? You know X.
• 46:25
  Speaker 1: There's a million different factors, but we always like really
• 46:29
  Speaker 1: talk it through. Before making a big decision, and we
• 46:33
  Speaker 1: and we've turned we turned things down all the time
• 46:35
  Speaker 1: because it might not align with my values or our
• 46:39
  Speaker 1: future goals, or we have too much on our plate.
• 46:44
  Speaker 1: Like I remember last year something in the beauty space
• 46:47
  Speaker 1: I was like really excited about, but then we like
• 46:49
  Speaker 1: really talked it through and we're like, this doesn't make
• 46:52
  Speaker 1: sense for right now. We will put it on the
• 46:54
  Speaker 1: back burner. And like, I feel like it was a
• 46:57
  Speaker 1: good thing that we you know, that.
• 46:59
  Speaker 2: Kind of like makes it like I have a criteria,
• 47:01
  Speaker 2: have a standard, like if not, it's important not to
• 47:03
  Speaker 2: say us to everyone, I.
• 47:04
  Speaker 1: Think totally, yeah, Because I mean when we've gone through
• 47:08
  Speaker 1: certain periods where we're like we're like we're soburned out,
• 47:11
  Speaker 1: like we cannot take on one more thing, And like
• 47:15
  Speaker 1: I feel like right now we're in a season where
• 47:16
  Speaker 1: it's like it's nice.
• 47:18
  Speaker 3: It's like a little bit of like we're chilling.
• 47:21
  Speaker 1: We're chilling, yeah, and but have so many exciting things
• 47:25
  Speaker 1: to come.
• 47:26
  Speaker 2: And yeah, I'm sure fall is gonna be nuts, probably.
• 47:29
  Speaker 1: But I'm soaking in every minute of not having too
• 47:33
  Speaker 1: much to do out here.
• 47:34
  Speaker 2: So good good Between the two of you girls, who
• 47:38
  Speaker 2: is more organized, Sophie. Oh, who's the first one to
• 47:47
  Speaker 2: arrive to dinner.
• 47:48
  Speaker 1: Sophie, unless, But I only take the subway in New York,
• 47:51
  Speaker 1: and I think that the subway is faster. So if
• 47:53
  Speaker 1: she's in an uper, she's arriving later.
• 47:56
  Speaker 7: I am very sensitive too.
• 47:59
  Speaker 5: It's a hot summer day, both, girl. I love an
• 48:03
  Speaker 5: ac Sometimes I need any or a taxi.
• 48:07
  Speaker 2: I love the subway station by my old apartment was
• 48:11
  Speaker 2: really scary.
• 48:12
  Speaker 3: Fourth Street one.
• 48:13
  Speaker 4: Oh yeah, yeah, so any other one? A lot of
• 48:16
  Speaker 4: time there, I'm sorry. I love the subway. I'm a
• 48:20
  Speaker 4: subway girl, through and through.
• 48:21
  Speaker 3: It's definitely more convenient.
• 48:22
  Speaker 2: But like, the closest one to me was so scary,
• 48:25
  Speaker 2: so I just could never So I would.
• 48:27
  Speaker 3: I would be the last one to die.
• 48:29
  Speaker 1: That's a scary one.
• 48:32
  Speaker 2: Who takes longer to respond to texts, Sophie.
• 48:36
  Speaker 1: I either respond in thirty seconds or three to ten
• 48:40
  Speaker 1: business days.
• 48:42
  Speaker 3: I think I'm the same too. Yeah.
• 48:45
  Speaker 2: Who's more likely to convince the other person to say yes?
• 48:49
  Speaker 4: I think me. I don't take no for an answer.
• 48:52
  Speaker 7: It's true. Yeah, I'm more cautionary.
• 48:55
  Speaker 3: It's good to be cautionary. Who is the bigger perfectionist?
• 49:00
  Speaker 4: I think we both are, but in different ways.
• 49:02
  Speaker 5: There are a lot of things that I'm not a
• 49:04
  Speaker 5: perfectionist whatsoever about, but they don't apply to my career.
• 49:09
  Speaker 5: I would say at work, I'd try to be as
• 49:12
  Speaker 5: as much as possible. I hate typos, I hate I'm
• 49:16
  Speaker 5: very I don't know. I was an English major, so
• 49:19
  Speaker 5: I like cross every.
• 49:20
  Speaker 4: Yeah you take the cake, perfection.
• 49:22
  Speaker 3: Well, now we've got chats, so yeah, you know who
• 49:27
  Speaker 3: is more emotional?
• 49:29
  Speaker 7: Me? Yeah, Lily so emotional. I'm better.
• 49:34
  Speaker 5: I like to handle someone else's emotions, maybe not myself,
• 49:37
  Speaker 5: but that's why I'm a manager exactly.
• 49:40
  Speaker 7: I manage not.
• 49:42
  Speaker 1: But I will say, like a learning I think a
• 49:44
  Speaker 1: learning curve has been like you, I realized you can't
• 49:46
  Speaker 1: be emotional in the business world. So I'm very emotional personally,
• 49:49
  Speaker 1: but I'm actually in the business world like very matter.
• 49:53
  Speaker 4: Of fact, your boss.
• 49:54
  Speaker 1: You can't take anything to like personally, nothing if.
• 49:58
  Speaker 4: You don't get invite to something, too bad whatever.
• 50:04
  Speaker 3: Who spends more time on TikTok?
• 50:07
  Speaker 4: That's a tough one. We spend the one.
• 50:08
  Speaker 7: We're both pretty obsessed.
• 50:10
  Speaker 1: I think I love it, but for consuming, not as
• 50:14
  Speaker 1: much for posting.
• 50:14
  Speaker 4: I mean, I love posting on TikTok.
• 50:16
  Speaker 3: It's really fun.
• 50:17
  Speaker 1: It's very unfiltered, very like whatever I'm doing that day,
• 50:20
  Speaker 1: but I love it, Like I scroll for hours more
• 50:24
  Speaker 1: than I have.
• 50:24
  Speaker 5: Like half of my scrolling is for work purposes, like
• 50:29
  Speaker 5: you know, gathering data about what we could be doing better,
• 50:32
  Speaker 5: what we should be doing. And then the other half
• 50:34
  Speaker 5: is like my personal, non work personality, so like cat
• 50:38
  Speaker 5: videos that has nothing to do with amazing.
• 50:41
  Speaker 2: My mind is golden retrievers, healthy food recipes, and then
• 50:45
  Speaker 2: like interiors, that's what I need.
• 50:47
  Speaker 4: Not all I've eaten this summer is chicken tenders. I
• 50:50
  Speaker 4: think try a different one every day. I need some veggies.
• 50:55
  Speaker 4: What are my favorites out here?
• 50:56
  Speaker 1: Ron Swamped so good farming for it in South, Yes,
• 51:02
  Speaker 1: they do have one in South but they have a
• 51:03
  Speaker 1: little outpost and it's so cute.
• 51:05
  Speaker 3: They're amazing, so yummy.
• 51:07
  Speaker 1: And what was the other one? Brent's Fried Chicken. It's
• 51:11
  Speaker 1: a gas station in Ammigans.
• 51:13
  Speaker 4: It's really good.
• 51:13
  Speaker 3: A way I was gonna say, I've never been to Brents.
• 51:16
  Speaker 4: You gotta go.
• 51:17
  Speaker 3: Okay, you'll have to send me.
• 51:19
  Speaker 5: When Lily and I started working together, I had never
• 51:23
  Speaker 5: like had mayo.
• 51:25
  Speaker 7: I think I had Mayo once in my life. She's shown.
• 51:30
  Speaker 5: She's showed me a lot of Southern comfort foods, different
• 51:34
  Speaker 5: things that you have in the South that like I
• 51:37
  Speaker 5: had never heard of. My palette is very like I'm
• 51:41
  Speaker 5: a Tinfish girl. So it's like tin fish girl meats
• 51:44
  Speaker 5: chicken finger girl.
• 51:46
  Speaker 3: Yes, love Okay.
• 51:49
  Speaker 2: Who would survive reality TV?
• 51:53
  Speaker 7: I think, Lily, Yeah, I wouldn't be there.
• 51:57
  Speaker 5: I would be doing Yeah, yeah, I would hopefully not
• 52:01
  Speaker 5: be there.
• 52:02
  Speaker 4: Okay.
• 52:02
  Speaker 2: And lastly, one word to describe your partnership.
• 52:07
  Speaker 4: Forever married.
• 52:10
  Speaker 3: Cute, same thing? Yeah, yeah, I love it. Guys, Well,
• 52:14
  Speaker 3: thank you so much.
• 52:15
  Speaker 2: I mean, it's so cool to see number one, just
• 52:18
  Speaker 2: like two females working together and what you guys have
• 52:21
  Speaker 2: built together. I hope it sounds like you're going to
• 52:24
  Speaker 2: have a really long lasting relationship.
• 52:25
  Speaker 3: I'm so impressed by you both.
• 52:27
  Speaker 2: It's really hard to go out on your own to
• 52:29
  Speaker 2: do what you're doing, but to also build your own
• 52:31
  Speaker 2: company and find someone as lovely as Lily to work with.
• 52:34
  Speaker 2: So I'm really happy for you guys. And it was
• 52:37
  Speaker 2: so this was so fun.
• 52:38
  Speaker 3: This was so much fun, and I think people are
• 52:40
  Speaker 3: going to get a lot out of this episode.
• 52:42
  Speaker 1: I'm so excited for everyone to listen and reach out
• 52:45
  Speaker 1: if with any advice, and I'm happy to share it.
• 52:48
  Speaker 1: I love giving advice and helping helping the younger generation.
• 52:52
  Speaker 2: Yes, and when you're ready for an assistant, if anyone
• 52:55
  Speaker 2: wants to start applying, hit us up.
• 52:57
  Speaker 4: Yeah, Megan's gonna vet you.
• 52:59
  Speaker 2: Yes, I will, I will, bet I've been work long hours.
• 53:03
  Speaker 5: Yeah, you have to submit your top list of chicken fingers.
• 53:07
  Speaker 7: That's part of the application.
• 53:09
  Speaker 2: Absolutely, that's a fun bit you should do.
• 53:11
  Speaker 3: Yes, we will add that. All right, Well, thank you
• 53:14
  Speaker 3: everyone for tuning in.
• 53:16
  Speaker 2: And if you want to follow along Lily's life on Instagram.
• 53:20
  Speaker 3: It's just at Lily Saysto. Yeah, alrighty bye guys, Bye,