Five Things Friday APAC– Luxury Shifts, Honjok Retail, Vietnam’s Boom & More
Ryf & Laura join Alex to unpack five APAC headlines: China’s Shushu·Tong shakes luxury, Korea’s “honjok” solo shoppers rewrite store design, K‑beauty label Anua wins U.S. fans, Vietnam’s retail GMV rockets 37 %, and Laura talks about in on Yotpo’s pivot plus Gen Z’s debit‑first mindset.
🎙️ Episode overview
00:00 Intro – Rafe Cloud, MD iPAC, joins Alex
01:59 #1 Chinese luxury disruptor Shushu·Tong
03:45 #2 Korea’s ‘Honjok’ solo lifestyle & retail
05:46 #3 K‑Beauty brand Anua hits the U.S.
08:20 #4 Vietnam retail GMV up 37 %
11:45 #5 Laura on Yotpo sunset & Gen Z debit habits
19:59 Wrap‑up
🔗…
The skinny
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