Latest / Bulletproof Dental Practice
If We're All Gonna Eat, Someone Has to Sell
We have heard so many dentists say they hate selling. What they really hate is rejection.
In this episode, Peter and Craig tackle one of the most misunderstood topics in dentistry and business: sales. Not the sleazy, manipulative version. The kind that every practice owner, leader, and entrepreneur relies on whether they realize it or not.
They break down why selling is ultimately about creating value, communicating clearly, and helping people make decisions. The problem is that most dentists never learn how to handle rejection, so they avoid conversations that could grow their practice…
The skinny
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