Latest / Wedding Pros who are ready to grow - with Becca Pountney / The CHEAPEST way to advertise your wedding business!
Transcript
- 0:00Becca: Let me ask you a question.
- 0:02If I was looking for a wedding cake maker today, whose name
- 0:05would pop into your mind?
- 0:07How about a wedding florist or even a wedding?
- 0:09DJ life is often about who you know, and not what you know.
- 0:14And when other people ask that question, you want your name
- 0:17to come into their mind first.
- 0:21I'm Becca Pountney wedding business marketing expert, speaker and bloggers.
- 0:24And you are listening to the wedding pros who are ready to grow podcast.
- 0:28I'm here to share with you actionable tips, strategies, and real life
- 0:32examples to help you take your wedding business to the next level.
- 0:35If you are an ambitious wedding business owner that wants to take your passion
- 0:39and use it to build a profitable, sustainable business, doing what you
- 0:42love, then you're in the right place.
- 0:44Let's get going with today's episode.
- 0:48Today.
- 0:48I want to talk to you all about networking.
- 0:51Yes.
- 0:51I know that word sometimes conjures up awkward thoughts in your mind of
- 0:55standing in awkward rooms or standing around a table and having to present who
- 0:59you are to a room of people or someone throwing loads of business cards at you.
- 1:03But I wanna show you how networking can make a huge impact on your business.
- 1:08People often say to me, they don't have much budget right now for marketing.
- 1:11They're just starting out.
- 1:12They have to do everything themselves.
- 1:14And I always say that the quickest and easiest way to build your wedding
- 1:18business and the lowest cost is through networking and building connections.
- 1:22So that's what today's episode is all about.
- 1:25I'm gonna start by sharing with you.
- 1:26Why I think networking is such an important marketing tool, and then I'm
- 1:30gonna give you some of my top tips.
- 1:32So first off networking, doesn't have to be.
- 1:36Awkward and scary.
- 1:37You can make networking however you want it to be.
- 1:41But it's really important to know the significance in life of
- 1:44who, you know, not what you know.
- 1:46Now this is something my dad taught me from a really young age and I'm thankful
- 1:50to my parents for that, because it really has opened many doors for me.
- 1:54Now.
- 1:54It feels awkward when people say that.
- 1:56Cause we don't like to think about how connections can get us
- 1:59places, but in reality, we all know deep down that that is true.
- 2:04I learned this from a young age, when I wanted to do my first work experience
- 2:07as a girl at school, I was in kind of year 11, 10, 11, something like that.
- 2:12All my friends wanted to do their work experience at like
- 2:15the local school or at the vet.
- 2:17I told my parents I wanted to work.
- 2:18In a television station, because at that point I wanted to be a TV presenter.
- 2:22And so my parents used their contacts and we had a friend down the road who
- 2:25worked for the news station and they worked their magic using their contact.
- 2:30And my work experience at the age of 15, 16 was at the TV news station.
- 2:35It was incredible.
- 2:36Now I know I wouldn't have got that opportunity without having
- 2:40those connections so you can see why connections are powerful.
- 2:43They can open doors for you.
- 2:44And it's exactly the same in your wedding business as.
- 2:49So that's the first reason we wanna prioritize networking
- 2:52and building connections in our business because networking and
- 2:55connections always bring opportunity.
- 2:58The more people, you know, the more people that you build a connection with, the
- 3:01more opportunities can come your way.
- 3:03So for example, when I worked in television, often, we would be looking
- 3:07for people to contribute to the program.
- 3:09And the first place we would look is the friends and the family of
- 3:12the people who worked in the office.
- 3:14So obviously if you know someone in.
- 3:15Place often that can give you one step ahead of someone who doesn't know
- 3:19you, if you make an approach to a TV station and you're a total stranger,
- 3:22well, your chance of being listened to are much smaller than if you're
- 3:26a friend of someone who works there it's the same in the wedding industry.
- 3:29Isn't it we're always asked for our opinion on different kinds of.
- 3:33Supplies for weddings.
- 3:34I'm asked all the time, do you know a florist?
- 3:35Do you know a cake maker?
- 3:36Exactly.
- 3:37Like I said, at the beginning of the episode and the more people that
- 3:41know your name and the more people that know who you are, the more
- 3:43opportunities are going to come your way.
- 3:46Now you can also make your own opportunities in this regard.
- 3:50So if there's something you want to do, there's a magazine
- 3:52publication you want to be in.
- 3:54There's a TV station you want to appear on.
- 3:56Perhaps there's a venue you want to be listed at.
- 3:59Maybe there's a wedding planner you want to work with, or a
- 4:01conference you want to speak at.
- 4:02You need to make your own connections and make your own opportunities.
- 4:06So do the research find out who's already there.
- 4:09Find out who already has the contacts in those areas and start building
- 4:13your network and building connections.
- 4:15When I wanted to graduate and work in television, I knew that I needed more
- 4:19work experience under my belt other than just that year 10 11 work experience
- 4:23that I had at the news station.
- 4:25So during my degree, I set about trying to find some work experience.
- 4:28Now I didn't have any more connections and working in TV is a difficult industry.
- 4:32So I knew I had to go out there and make my own opportunities.
- 4:36So what I did was I found my favorite show on TV and I watched it on iPlay
- 4:40and I wrote down the names of everybody who worked there on the credits.
- 4:44And then I set about, and I just emailed every single one because
- 4:47all of their email addresses were firstname.surname@bbc.co.uk.
- 4:52So I emailed everyone on the credits and asked for an opportunity.
- 4:55I asked for some work experience.
- 4:57I said I was willing to come up to London and help on the show.
- 5:00Most people ignored that email, but one person.
- 5:04Replied.
- 5:05And they gave me a day's work experience, which turned into a paid job, which turned
- 5:09into the start of my career in television.
- 5:11I made my opportunity through the networking and through the connections
- 5:16by reaching out by being brave.
- 5:18So you've got to create your own opportunities, networking
- 5:21creates opportunities.
- 5:23So make sure you're meeting as many new people in all walks of
- 5:26life as you can at all times.
- 5:28And if there's a certain opportunity you're looking for, then start doing
- 5:31some research and find the right people to build genuine connections.
- 5:36The second reason networking is such a great thing for your
- 5:39business or building connections.
- 5:40As I like to say is because it's the lowest cost form of advertising.
- 5:45As I mentioned earlier, people often say to me, they don't
- 5:48have much budget for marketing.
- 5:49They don't have money to spend on Facebook ads or directories at this
- 5:52point because they're just starting out.
- 5:55Building connections is basically free.
- 5:58It doesn't need to cost you anything.
- 6:00Now there may be some costs involved.
- 6:02If you want to go to a conference to try and meet more people or go to a low cost
- 6:06networking event in your local area.
- 6:08If you come to my events, they're free.
- 6:09So that really doesn't cost you anything.
- 6:11It might cost you a little bit in petrol to get to an event or to drive
- 6:14a little bit further, but ultimately it's not costing you a lot of money.
- 6:18However, it is also one of the most effective forms of advertising.
- 6:23If you can be known by lots and lots of other people in the industry, and they
- 6:27know you and they like you, and they know that you're good at what you do.
- 6:31They will go on to recommend you to other people.
- 6:34I see this in my network all the time.
- 6:35People come to me, join my members club, because they don't really
- 6:38know anyone and they start getting involved and they start meeting people.
- 6:42They start coming to events, they start showing up in the Facebook
- 6:44group showing up at the trainings and everyone starts to know who they are.
- 6:49And then this starts to lead to them getting opportunities and
- 6:52getting bookings because when their couples ask them, do you know a
- 6:55florist, do you know a videographer?
- 6:56Do you know a DJ?
- 6:57Do you know a photographer?
- 6:59Their name starts being shared around and that's costing those people very little.
- 7:04Okay.
- 7:04It's costing them a tiny amount each month to be part of my network and
- 7:07to build those connections faster, but networking isn't high cost.
- 7:11You can also do it online.
- 7:12You can join Facebook groups, you can contact people on Instagram.
- 7:16You just gotta be brave, reach out.
- 7:18And like I said earlier, make your own opportunities.
- 7:21As I said, at the beginning, when someone mentions the word wedding florist or
- 7:25wedding cake maker or whatever it is that you do, you want your name to be
- 7:29the top of as many people's lists as.
- 7:32Now to do this, you've gotta keep on showing up because otherwise different
- 7:35people come into their lives and different names will start popping into their head.
- 7:38But if you can be the person that everyone knows, I guarantee you as long as you're
- 7:42a good person and you're good at what you do, it will start resulting in
- 7:46people, contacting you to make bookings.
- 7:48And it's not just within the wedding industry, that this is important.
- 7:51If you know, lots of people on the school run or in the gym and their friends and
- 7:55family are getting married, guess what?
- 7:56You'll get referrals.
- 7:58There's a fabulous, uh, friend of mine in the village where I
- 8:00live, who makes balloon arches.
- 8:03And she's one of the most well connected people.
- 8:05I know if we walk down the street, she knows everyone.
- 8:07She says hello to everyone.
- 8:09And this has absolutely catapulted her balloon business.
- 8:13Everyone recommends her onto people.
- 8:14She doesn't need to do a huge amount of marketing because the
- 8:17word of mouth marketing from the amount of friends and connections
- 8:20she has in this area is incredible.
- 8:23And she's really successful.
- 8:25So build connections, be a good person, be friendly everywhere you
- 8:28go, because I guarantee you, it will result in work for your business.
- 8:33So now, you know, that networking is an important part of your business.
- 8:36It's low cost, which is great.
- 8:37And it brings you work in, and also it's gonna always bring you new opportunities.
- 8:41I wanted to share with you some tips and ideas about how you can practically
- 8:44go ahead and do this for your business.
- 8:46So you might wanna grab a pen of paper right now, so you can
- 8:49write some of these thoughts down.
- 8:51So the first thing to say is that you need to show up in the right places.
- 8:55Now I highly recommend trying to do some of your networking in person.
- 9:00Why?
- 9:00Because it's a lot easier to build a connection quicker in person.
- 9:03And it's a lot more memorable.
- 9:05Now I know that might make you feel nervous, but you can do this.
- 9:07You're great at what you do.
- 9:09You're a good person and it doesn't need to be scary to
- 9:11go and talk to other people.
- 9:12In fact, it will actually open doors and avenues for you.
- 9:16So here's a few ideas about where you can go to find.
- 9:19People you need to put yourself in the right places.
- 9:21So first up is formal wedding networking events.
- 9:24So I sometimes run some wedding pro get togethers.
- 9:27They're very informal.
- 9:28They're free to come to.
- 9:29So keep an eye on my social media or in my groups.
- 9:32Cause I normally post details of these events.
- 9:34In fact, I've got one tonight, the night that I'm recording this.
- 9:37However, if you haven't got one from me in your local area, reach out to me,
- 9:41I'm happy to try and organize something or have a look around and see if.
- 9:45Else is organizing them.
- 9:46There are other wedding industry groups and supply networks that organize
- 9:49events up and down the country.
- 9:51I haven't always been to them.
- 9:52So I can't vouch whether they're any good or not, but if you can get
- 9:55yourself along to one, go and see and see who you can meet in the room.
- 9:59These are really great opportunities to meet with other like-minded people,
- 10:02both people that do the same as you and people that do different things to you,
- 10:06chat with them, find out more about them.
- 10:08Talk to them about what you do.
- 10:09Find out about what they do and start to build relationships
- 10:12and friendships with them.
- 10:14I'll give you a few more tips in a minute.
- 10:16The second place to go is wedding conferences.
- 10:18So there's not loads of these in the UK.
- 10:20There's a lot more in the us if you're listening there, but do some research into
- 10:24if there's any wedding based conferences.
- 10:26I hold my online summit every year and sometimes I do an in-person one as well.
- 10:30So watch this space for information about whether that's going to
- 10:33happen, but get yourself along to some of these wedding conferences.
- 10:37Yes, you're gonna get loads of the talks and you're gonna learn some stuff and
- 10:41you're gonna have to pay for a ticket.
- 10:42But the best thing about these is the people you meet.
- 10:45You're putting yourself in a room with other like-minded people, other people
- 10:49that are willing to pay, to learn how to grow their wedding business, which means
- 10:52they're like-minded, which means they're likely to want to build relationships
- 10:56and connections and value that.
- 10:58So if you go to a conference yes, make the most of the sessions and take
- 11:01notes, but also make sure you're making.
- 11:04Biggest opportunity when it comes to the coffee breaks, the lunch
- 11:07breaks and the tables you sit in.
- 11:10If you go with friends and just sit and talk to your friends all day,
- 11:12you're not gonna grow your network.
- 11:14Whereas if you try and purposely move around and sit with different people,
- 11:17it will make a huge, huge, huge difference to who you meet on the day.
- 11:23Now the final place.
- 11:24I think you can go to build some of these wedding industry connections is
- 11:27wedding fairs, wedding expos, wedding shows, whatever you wanna call them.
- 11:32They are great because you know, there's guaranteed to be suppliers there.
- 11:35Now you can do this in two ways either.
- 11:37If it's a show you're exhibiting at, make sure you go round and talk to the
- 11:40other suppliers when the show is quiet.
- 11:42So normally at the end of the day is a good.
- 11:45Or even if you're not exhibiting at a show, you can still go along.
- 11:49Now, don't go along to a show and do this at peak time because people
- 11:52will be too busy to speak to you.
- 11:54But if you know, the end of the day is typically very quiet.
- 11:57Go along to one of these wedding shows at the end of the day.
- 12:00Be up front, go round and chat to people.
- 12:02Make sure you tell them early on that you're not looking to get married, so they
- 12:04don't do a big sales pitch to you, but just say, I'm just coming to meet some
- 12:07other wedding pros in the local area.
- 12:09I'm interested to see what you do.
- 12:11Tell me about what you do.
- 12:12If it's quiet at the show, they'll be so happy to have someone to talk to
- 12:15because it can be boring towards the end of a wedding show when there's
- 12:18no couples to talk to anymore.
- 12:19And it's a great way for you to go and build connections.
- 12:22In all three of these examples, you are guaranteed to find other
- 12:26like-minded wedding industry people, whether it's at a networking event,
- 12:29whether it's at a conference or whether it's at a wedding fair.
- 12:33Now, bear in mind.
- 12:34Sometimes people don't wanna talk and that's fine.
- 12:36If you get that vibe from them, just move on.
- 12:38It's nothing to do with you.
- 12:39Some people just aren't ready to open themselves up and don't
- 12:42understand the value of connection.
- 12:43So maybe don't spend loads of time with those people, move on and find people who
- 12:47are on your wavelength, because you'll have a much better connection that way.
- 12:51So once you found the people, how are we gonna start practically building the
- 12:55connection first up, you need to get involved whether this is online in a
- 13:00membership group or in a free Facebook group or at the event, there's no point
- 13:04standing on the sidelines or being quiet.
- 13:07If you are in my membership, for example, make sure you're showing up to the calls.
- 13:11Show up when it's live chat to people, reply to comments, post in the group.
- 13:15Do things so that you show up, come to the events, come to the Christmas
- 13:19party, even if it's a bit of a way for you to come, it will make a
- 13:22massive difference to your business.
- 13:24Get your face known by people so that when people meet you, they know
- 13:27who you are because you've shown up.
- 13:30If you just are passive participant in groups online, no one knows you exist.
- 13:34And yes, you might get the information from the groups, which is great,
- 13:37but you won't get the connection.
- 13:39And it's at the same an event.
- 13:41Don't go and stand in the corner on your own, even though it's really difficult.
- 13:45If you struggle to make conversation, go to where there's drinks, that's a really
- 13:48great place to go and meet people, go and hover by the drink station, make yourself
- 13:52some drinks and then talk to people who come over to make a drink as well.
- 13:55Look around for people who look like they're standing on their own and go
- 13:58and keep them company or go and speak to the event organizer and ask for help.
- 14:03If it's one of my networking events, I always say to.
- 14:05If you don't know who to talk to come to me and I will introduce you to someone.
- 14:09And that takes that awkwardness away of having to go over
- 14:12and say, hello, first up.
- 14:14But you have to get involved.
- 14:15If you put yourself in these places and don't get involved, you are not going
- 14:18to be able to build the connection.
- 14:21Secondly show up often.
- 14:24There's no good.
- 14:25Just going to one event and then hoping you've built connections for a
- 14:27lifetime, because you'll be forgotten.
- 14:29Other people will pop up.
- 14:31You need to make sure you are out there as much as possible show up regularly
- 14:34online show up to events regularly.
- 14:37Contact people that you've met, those events drop into their Instagram
- 14:40stories, send a reply to one of their Instagram stories, send an
- 14:43emoji, just remind them you exist.
- 14:45So that if someone asks them that day, do you know a cake maker,
- 14:48a florist, a DJ, a photographer, it's you that's top of their mind?
- 14:52Why?
- 14:52Because you've been in contact with them.
- 14:54They've seen your name online.
- 14:55They've met you at an event and you've dropped into their DMS with
- 14:58a little emoji and a reply to their story, your top of their mind.
- 15:01And that's where you want to.
- 15:04Thirdly, when it comes to actually building connection, the best thing
- 15:07you can do is ask them questions.
- 15:10If you're at a networking event, or even if you're dropping into their
- 15:13DMS or in a Facebook group, don't be there to talk about yourself.
- 15:17No, one's interested in your sales pitch, ask them questions, find out about them.
- 15:22Ask them about their wedding business.
- 15:24Ask them about how long they've been going, ask them about
- 15:26their struggles and what they're enjoying about their business.
- 15:29Ask them about ways you could collaborate, ask them the questions
- 15:33don't even mention much about yourself, unless they ask you in return.
- 15:37People will remember you much more, if you are interested and genuinely interested
- 15:42in them, their life and their business.
- 15:44And then remember some of those details.
- 15:46If they tell you something, jot it down somewhere, remember it.
- 15:49So next time you have a conversation with them.
- 15:51You can have a personal conversation with them.
- 15:53You can ask them how their wedding anniversary trip was or how that
- 15:57struggle in their business is going now.
- 15:58Or if they tried that thing you suggested when you met up making
- 16:02a genuine connection is all about listening over talking.
- 16:07The next way you can make an opportunity for yourself through these connections
- 16:11is by finding a way to collaborate.
- 16:14This can be really simple.
- 16:16I've got a great client in my group called Steph she's a celebrant,
- 16:19and she's really good at making these collaborative opportunities
- 16:23go and check her out on Instagram.
- 16:25Or if you can't find her I'll link to her in the show.
- 16:28She does live videos on her Instagram, where she invites
- 16:31other suppliers in my membership to collaborate with her on them.
- 16:34This is great for her to get to know them because she's jumping
- 16:37on a video call with them.
- 16:38She's giving them an advertising opportunity and
- 16:41she's making herself memorable.
- 16:43She's also thought of some other ideas with her Instagram, where she's
- 16:46been interviewing people and putting their responses and giving them
- 16:49some promotion on her grid as well.
- 16:51Do go and check them out.
- 16:52I'll link her in the show notes.
- 16:54You can make your own collaborative opportunities.
- 16:57If you wanna make a good connection with someone.
- 16:59Invite them to do something with you.
- 17:01I do this all the time.
- 17:02Maybe you should come on my podcast.
- 17:04Maybe we could do a blog post together.
- 17:06Maybe I could put you on my blog.
- 17:08It's much better for me to give someone opportunity rather than just
- 17:11say, please remember that I exist.
- 17:14It's it's helping them.
- 17:16And obviously it's helping me as well.
- 17:18So think about what opportunity you could give to someone.
- 17:21Could you showcase them on your Instagram?
- 17:23Could you share them on the story, even something simple as taking a photo of
- 17:27you both while you're at an event and tagging them and saying loved meeting X
- 17:31person today at the wedding fair or at the wedding conference, these are really great
- 17:37opportunities because then it's sharing each other on your social media pages
- 17:40and you're helping build that connection.
- 17:43Or maybe you have a blog on your website and you could
- 17:45offer them to do a guest blog.
- 17:47Perhaps you've got a style shoot coming up, and there's a way
- 17:49you could collaborate on that.
- 17:51Think about the collaboration opportunities you could create in
- 17:53your business so that you can offer them to people when you meet them.
- 17:57Now, be careful with this strategy.
- 17:59You want to make sure you're collaborating with people.
- 18:00People who have a similar ethos or are on brand with what you do, depending
- 18:04on what that collaboration involves.
- 18:06But it's a great way to build a deeper connection.
- 18:09And you can do this with people that you feel like are way too
- 18:12big for you to be connecting with.
- 18:14So if there's a big wedding planner you want to work with or a venue, think
- 18:18about ways you could collaborate and offer them some kind of collaboration.
- 18:21Hey, um, I love your venue.
- 18:23I'd love to come down and.
- 18:24Photos so that I can write a review about you on my wedding blog, a great
- 18:28way to get in with a venue and a great way to build a network and a
- 18:32collaboration with the people who work.
- 18:35And the final way to build genuine connections and to get going with this
- 18:39networking stuff is to help people and genuinely help people, ask people what
- 18:45they find hardest in their business and see if there's a way you can help.
- 18:48If you see someone popping up in a Facebook group, asking a question about
- 18:51technology and you know, the answer reply to them, offer to jump on a zoom call with
- 18:55them and help them out offer to send them a direct message with more information.
- 18:59Be generous and helpful.
- 19:01If you are at an event with someone, ask them, um, what they need help with.
- 19:05See if they need help with connections that maybe you can connect them with
- 19:07someone, perhaps you can say, oh, I'll introduce you to some other people
- 19:11at this event, because I already know more people help them out and they
- 19:15will be thankful to you and remember you and will want to repay the.
- 19:20You can never be too generous or too helpful in the wedding industry.
- 19:23Trust me, even if someone does exactly the same as you do, you can never be
- 19:27too generous or helpful share with them.
- 19:30Share ideas, share inspiration.
- 19:32There's enough work for everyone out there.
- 19:34And if you do the same thing, you can refer work onto each other as well.
- 19:38When you're fully.
- 19:39Booked.
- 19:40Okay.
- 19:40Let's recap then make sure you're getting involved.
- 19:43Show up regularly at events or online and get involved with conversations type.
- 19:49Hello, write posts, reply to posts.
- 19:52Talk to people at an event don't remain silent.
- 19:55Ask questions, be a good question asker and a good listener, rather
- 19:59than just talking about yourself.
- 20:00All the.
- 20:01Find collaboration opportunities that you can suggest to people, whether
- 20:05it's being a style shoot together, being on a blog, sharing each other
- 20:08on social media or something else.
- 20:11And remember, you can never be too helpful to someone else.
- 20:13Be kind and generous, be a good person and help people out.
- 20:17If you help them solve a problem.
- 20:18They'll remember you for a really long time and be thankful for it.
- 20:22If networking and these things feel really scary to you, then reach out to
- 20:27me on Instagram and I will give you some more tips to help you joining a network.
- 20:31Like my paid for membership is a great way to fast track those connections because
- 20:35you're putting yourself into a group of people that are willing and open and
- 20:39wanting to make connections with you is a really good way or attend an event.
- 20:43One of my events, or find an event in your local area and be brave show up.
- 20:49Have your business cards with you and be ready to talk to people and think
- 20:52about those collaborative opportunities.
- 20:55You've got this.
- 20:56You absolutely can do this.
- 20:57Whether you're an introvert, an extrovert or somewhere in between,
- 21:00there is a way you can network.
- 21:02If you try any of the tips in this episode, I would love you
- 21:05to tell me, let me know, send me a direct message on Instagram.
- 21:08And if you've enjoyed this episode, please go ahead and subscribe
- 21:11to the podcast and leave me a rating below every little helps.
- 21:15I'll see you next week.