What 25 Years of Selling Software Taught Me About Winning Enterprise Clients
Kapil Bhutkar, founder of Cybridge and a B2B marketing strategist with 25 years in the field, helps small software companies land large enterprise clients. His argument is that the way most founders chase leads is broken, and that the fix is not more leads but fewer, better qualified ones.
In this conversation he breaks down how to decide who you should actually be selling to, how to qualify a prospect on budget, authority, need and timeline before you spend a rupee reaching out, and why the size of your team has nothing to do with whether a large company will buy from you. He walks through…
The skinny
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