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"Dabblers Die." The Advice That Built Her Business | Jenn Schimmelpfennig, Pivot Brands
On today's show I sat down with Jenn Schimmelpfennig, founder and president of Indianapolis agency Pivot Brands.
Pivot Brands launched in 2006 after Jenn built a brand-strategy segment inside Print Resources and spun it off with support from its owners. She describes learning business early from her father, starting her career post-9/11, and developing a strategy-first approach that uses research to define a brand's core idea and tone, with examples like GreenCycle's "GreenCycle equals mulch" focus and dog-loving Metazoa Brewing's "drink beer, help animals" positioning.
She discusses earning…
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