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#853: Sköna CEO Jenny Sagström on design consistency in high-growth brands
In the race for B2B growth, we often prioritize speed over everything else. But what's the real cost when your brand starts to look like a collection of spare parts cobbled together by different teams?
Agility requires a strong, foundational framework to enable speed without sacrificing coherence. It's about empowering teams to move quickly and independently, while still ensuring every customer touchpoint feels like it comes from one unified brand.
Today, we're going to talk about why brand and design consistency is often the first casualty of high-growth B2B environments, and paradoxically…
The skinny
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