Latest / Promoter101 / Promoter 101 # 249 - City Winery founder Michael Dorf
Transcript
- 0:10Speaker 1: All right.
- 0:21Speaker 2: Promoter 101.
- 0:25Speaker 1: Promoter 101. Discussion.
- 0:28Speaker 2: It's the heart of the matter. Serving up opinions on
- 0:30Speaker 2: a silver platter as you grind. The information getting, bringing
- 0:34Speaker 2: you got so hot you'll be sweating.
- 0:36Speaker 1: These two dudes with attitudes will put you in the
- 0:39Speaker 1: mood for a plate full of brain food.
- 0:40Speaker 2: So don't delay, my daughter, my son. Visit the buffet
- 0:44Speaker 2: called Promoter 101.
- 0:45Speaker 1: Promoter. 1-0-1 1-0-1.
- 1:25Speaker 3: Welcome back to the Promoter 101 podcast. This is episode 249.
- 1:29Speaker 3: In this episode, we're going to sit down with City
- 1:32Speaker 3: Winery founder Michael Dorff, who's going to explain the business
- 1:35Speaker 3: model behind the listing room venue chain from its high-end
- 1:38Speaker 3: kitchens to rapid expansion into markets across the country. Dorff
- 1:42Speaker 3: also discusses how City Winery books its calendars and the
- 1:45Speaker 3: keys to its brand success.
- 1:47Speaker 1: Plus stories from the road. Nick Light will join us
- 1:50Speaker 1: as he reflects back at the end of an era
- 1:52Speaker 1: as he wrapped up his life on the road with
- 1:55Speaker 1: Bon Jovi's, I guess you'd call it a reunion residency
- 1:59Speaker 1: kind of tour, Luke?
- 2:00Speaker 4: I'm excited to hear Nick talk about everything Bon Jovi, man.
- 2:04Speaker 1: What an incredible run that guy's had. Both Bon Jovi
- 2:07Speaker 1: and Nick. Both of them, sure.
- 2:09Speaker 4: You're listening to Promoter 101 Podcast starting right now.
- 2:14Speaker 2: Hi, this is Jack Ross from UTA with Stiney for
- 2:17Speaker 2: Promoter 101.
- 2:17Speaker 1: Want more Promoter 101? Check out all our past episodes
- 2:21Speaker 1: anytime you want at promoter101. com.
- 2:23Speaker 4: A ton of past guests, a ton of great things
- 2:25Speaker 4: in our old podcasts.
- 2:26Speaker 2: Got something on your mind?
- 2:27Speaker 1: Maybe some questions, ideas, feedback? Drop us a line at stineypromoter101. net.
- 2:33Speaker 1: And of course, we're on X. Follow us at Promoter101.
- 2:36Speaker 1: I am at TheJew. And Luke is WLukePierce. On Instagram,
- 2:42Speaker 1: the show is StineyPromoter101. I'm Dan Presents. And Luke is
- 2:47Speaker 1: at WLukePierce. Fergie Tour Design.
- 2:52Speaker 2: I'm on Promoter101.
- 2:53Speaker 3: Kicking us off on Promoter101 episode 249. We've got a
- 2:57Speaker 3: special segment with stories on the road. Bon Jovi has
- 3:00Speaker 3: just wrapped a massive project. world run and joining us
- 3:04Speaker 3: here to talk about his experience with John, as well
- 3:07Speaker 3: as his amazing career as SVP of artist development at
- 3:11Speaker 3: Selling Music, Nick Light.
- 3:12Speaker 1: Nick Light is joining us after a triumphant farewell to
- 3:17Speaker 1: the road. You just did your final shows as a TM.
- 3:20Speaker 4: No, no, no.
- 3:21Speaker 2: I wasn't tour manager on this tour. So let's get
- 3:23Speaker 2: that squared away first. This is the first time I've
- 3:25Speaker 2: gone out without being a tour manager. I was the
- 3:27Speaker 2: overseer of the management office. So it was a lot
- 3:30Speaker 2: less stress this tour than any other.
- 3:32Speaker 1: Your final road tour and your return to the road.
- 3:35Speaker 1: And in this particular case, you were the artist liaison
- 3:38Speaker 1: to management.
- 3:38Speaker 2: Correct. It was special to me. I turned 60. I
- 3:41Speaker 2: think everybody knows I had a kidney transplant. I've had
- 3:44Speaker 2: multiple spinal operations. So moving and logistically being out on
- 3:48Speaker 2: the road is just hard. And I knew it's coming
- 3:51Speaker 2: to an end and I had the opportunity to go.
- 3:53Speaker 2: I was invited by Matt Bon Jovi and I couldn't
- 3:56Speaker 2: pass it up.
- 3:57Speaker 1: So the scale of the Bon Jovi, I don't know
- 3:59Speaker 1: if he called a reunion tour, but he'd been off
- 4:01Speaker 1: the road for a very long time. The scale of this,
- 4:04Speaker 1: the residency at MSG, the handful of particularly big A
- 4:08Speaker 1: markets that he took on for multiple nights, handful of Wembleys,
- 4:12Speaker 1: what are you going to do? Very cool all the
- 4:14Speaker 1: way around the world. The scale is just massive and
- 4:17Speaker 1: an artist that you've had a long relationship with to
- 4:19Speaker 1: begin with.
- 4:20Speaker 2: I first started with them in 94 when I was
- 4:23Speaker 2: at Mercury Records. I'm grateful for everything they taught me.
- 4:26Speaker 2: You know, I got to do some pretty magical things
- 4:28Speaker 2: with Bon Jovi early, early in my career. Closing down
- 4:31Speaker 2: Times Square for MTV, closing down 51st Street and Broadway
- 4:35Speaker 2: for David Letterman. So it's been a long education with them.
- 4:39Speaker 2: I'm grateful for that. And I'm grateful that I had
- 4:42Speaker 2: the chance to go out and do this last tour.
- 4:44Speaker 2: It was as huge as you could get. After you
- 4:46Speaker 2: left the garden, it was all stadiums.
- 4:48Speaker 1: How long has it been since you've been out there
- 4:50Speaker 1: with an artist on the road touring?
- 4:52Speaker 2: Oh God. Uh, 17 years. Okay.
- 4:54Speaker 1: So video wasn't really even a thing last time you
- 4:57Speaker 1: were on the road.
- 4:58Speaker 2: Not really. Not really. I mean, this was a real
- 5:01Speaker 2: me going on the road. I've done weekend runs, uh,
- 5:03Speaker 2: as a stand in for garbage for a weekend, but
- 5:06Speaker 2: you know, that's one or two days, but this, this
- 5:08Speaker 2: was my last tour. You know, I was gone for
- 5:10Speaker 2: a while, a couple of months anyway.
- 5:12Speaker 1: Every show sold out, massive scale, all hits, obviously some concern.
- 5:20Speaker 1: John hadn't been on the road because he was worried
- 5:22Speaker 1: about his voice, probably his own biggest critic. New York,
- 5:25Speaker 1: there was one night they cut a little short. So
- 5:27Speaker 1: I think everybody was worried about the rest of the
- 5:29Speaker 1: run there, but he finished the run and he did
- 5:31Speaker 1: the rest of the tour. So he is.
- 5:33Speaker 2: The hardest working man in show business. He really is.
- 5:36Speaker 2: He gave 120% every night. It was really spectacular to watch.
- 5:41Speaker 2: He does not quit.
- 5:42Speaker 1: People know you as a record guy and I've known
- 5:45Speaker 1: you for years. So my favorite stuff is always the
- 5:47Speaker 1: stories from your road days, particularly your days on the
- 5:50Speaker 1: road with Pauly Shore when he was at his peak.
- 5:53Speaker 1: And for a lot of people probably don't know, there
- 5:57Speaker 1: was a moment where Pauly Shore was one of the
- 5:58Speaker 1: biggest comics on the planet when he was an MTV
- 6:00Speaker 1: VJ and he was selling out rock clubs all over
- 6:03Speaker 1: the country.
- 6:03Speaker 2: We were selling about seven, $ 8, 000. back during the totally
- 6:07Speaker 2: poly days, it was large. I mean, that was the
- 6:10Speaker 2: most out of control nonsense that had been a part of,
- 6:13Speaker 2: because there were no cameras. There were no, there was
- 6:16Speaker 2: nothing back then. Just a very, very different time in music.
- 6:19Speaker 2: A different day for sure.
- 6:21Speaker 1: Certainly got your feet wet in the industry on the road.
- 6:24Speaker 1: I mean, your hardest know how to liaison between the
- 6:27Speaker 1: venues and the promoters and the acts and how to
- 6:30Speaker 1: get an act around the country and deal with fans
- 6:33Speaker 1: trying to evade the bus.
- 6:35Speaker 2: Well, you know, it all depends on who's leading that.
- 6:39Speaker 2: You know, if your artist is an A-level artist or
- 6:42Speaker 2: sets the tone of a team feel, everybody's on board.
- 6:45Speaker 2: Everybody goes along. Everybody makes it easy. You know, you
- 6:48Speaker 2: have some artists that are just difficult and the whole
- 6:50Speaker 2: process is difficult. I mean, a difficult one, I was
- 6:52Speaker 2: the tour manager for Spinal Tap. And that was just hard.
- 6:55Speaker 1: Not the movie, the actual band.
- 6:57Speaker 2: Actual band. I'm Ian Fate. It's one of the tours
- 7:00Speaker 2: I was proud to take just because I can say
- 7:02Speaker 2: I was the tour manager of Spinal Tap. It was
- 7:04Speaker 2: very difficult. I mean, I was a kid. I was 26.
- 7:07Speaker 2: They were 45 and they weren't a band, you know?
- 7:10Speaker 2: So trying to get them to do normal things or
- 7:12Speaker 2: just move logistically was just a nightmare.
- 7:16Speaker 1: Guys used to being in trailers a lot, being ready
- 7:19Speaker 1: to shoot their scene, opposed to moving around the country
- 7:23Speaker 1: like a rock band.
- 7:24Speaker 2: Yeah, well, they were, they found themselves to be gourmet eaters.
- 7:27Speaker 2: And when you're playing in a shed out of an
- 7:30Speaker 2: hour outside of Dallas, you've got sound check at 430.
- 7:34Speaker 2: You can't take the bus back into Dallas to go
- 7:36Speaker 2: to dinner and then make it back for an eight
- 7:38Speaker 2: o'clock showtime. And that would piss them off every night.
- 7:41Speaker 2: And I'd just be dealing with a grumpy, grumpy band.
- 7:44Speaker 2: The worst I had, it was with Harry Shearer, uh,
- 7:47Speaker 2: Derek Smalls. We were playing St. Louis and they do
- 7:51Speaker 2: the song, Give Me Some Money. And everybody throws change
- 7:54Speaker 2: at them on the stage. And he comes off pissed off. Nick,
- 7:57Speaker 2: you got to make this stop. Don't do this song.
- 8:00Speaker 2: I don't know what to tell you. I can't make
- 8:02Speaker 2: him stop throwing money. So I sent the runner out
- 8:04Speaker 2: and I bought him all racquetball goggle, you know, and
- 8:07Speaker 2: he was beyond livid at that. And just, they were
- 8:10Speaker 2: not a real band. So it made it exceptionally difficult
- 8:12Speaker 2: to move.
- 8:13Speaker 1: Victim of his own success.
- 8:14Speaker 2: Yeah. Wow. If you can call it that, yeah.
- 8:17Speaker 1: So how did that convince you to go back on
- 8:19Speaker 1: the road and what is the new role as you're
- 8:22Speaker 1: worth the tour manager? So in that new role as
- 8:25Speaker 1: the liaison, what were you responsible for?
- 8:27Speaker 2: I was low man on this tour. I was a grunt.
- 8:29Speaker 2: I had to set up the management office. I get
- 8:31Speaker 2: everything ready for the day. I deal with tickets. I
- 8:34Speaker 2: deal with problems or anything that tour manager needed. You know,
- 8:38Speaker 2: my first time going out as low man and it
- 8:41Speaker 2: was great. I didn't have the stress that the tour
- 8:44Speaker 2: manager would have. I had. I had a lot more
- 8:47Speaker 2: fun than most would have.
- 8:48Speaker 1: We're American Beauty. I'm looking for the least amount of
- 8:51Speaker 1: responsibility as possible.
- 8:52Speaker 2: Yeah, that's what I had. I was invited to go.
- 8:56Speaker 2: I mean, I left Sony in 24. Haven't really been
- 9:00Speaker 2: doing anything. Just kind of enjoying my life. And I
- 9:03Speaker 2: get a call from Matt. What are you doing in July?
- 9:05Speaker 2: I'm like, I'm not doing anything in July. So we
- 9:08Speaker 2: start rehearsals and we're ready to go. It was that simple.
- 9:11Speaker 2: Out I went.
- 9:12Speaker 1: So this is it. If they decide to do more dates,
- 9:15Speaker 1: you won't go back on if they call again?
- 9:18Speaker 2: No, my brother asked that.
- 9:19Speaker 4: You know what?
- 9:20Speaker 2: As I said, I'm not physically capable as I used
- 9:24Speaker 2: to be. Traveling with the amount of meds I have
- 9:27Speaker 2: to take for the kidney was enough trouble as it is.
- 9:30Speaker 2: I take 35 pills a day for this kidney. So
- 9:33Speaker 2: to be out on the road for two months, I'm
- 9:36Speaker 2: hauling all of it.
- 9:37Speaker 1: Wow.
- 9:38Speaker 2: Yeah. Hey, but I'm alive, so it's all good. You know,
- 9:40Speaker 2: but when you cross a border... I have a letter
- 9:42Speaker 2: from UCLA explaining what all that's for though.
- 9:46Speaker 1: Right. Cause probably looks a little different.
- 9:49Speaker 2: You know, but even, even being asked to go, it
- 9:51Speaker 2: was just, it's so huge. I mean, I've seen a
- 9:53Speaker 2: hundred Bon Jovi shows. I've seen them everywhere, but this was,
- 9:57Speaker 2: this was special to me in a way, you know, I'm,
- 9:59Speaker 2: I'm grateful i got to be there i'm grateful i
- 10:02Speaker 2: got to see him sing at the level he can
- 10:04Speaker 2: sing now just being out in these stadiums it was
- 10:08Speaker 2: magic it was really something special.
- 10:10Speaker 1: You basically msg for like two weeks three and a
- 10:13Speaker 1: half nine shows spread out yeah so it's like that's
- 10:16Speaker 1: insane because he's not singing every night like they're They
- 10:19Speaker 1: take days off to perfect his voice. Yeah. Month vacation
- 10:23Speaker 1: in New York. Well, I'm just working, but you guys
- 10:25Speaker 1: aren't loading in, loading out every night.
- 10:26Speaker 2: So no, that's not true. We had to load in
- 10:29Speaker 2: and load out every night. Fish was following us on
- 10:32Speaker 2: all these dates. So we'd, we'd altered every other day.
- 10:36Speaker 1: Wow.
- 10:37Speaker 2: Yeah. But you know what, when you're there for three
- 10:39Speaker 2: weeks or a band of Bon Jovi's magnitude, You see
- 10:43Speaker 2: fans that you've seen for years, over and over and
- 10:47Speaker 2: over again. There are couples in the front row I've
- 10:50Speaker 2: seen since the 90s, and they're just diehards. And that's
- 10:54Speaker 2: kind of special to see them still here, still going on,
- 10:57Speaker 2: still enjoying the show, still lost in the music. It's
- 11:00Speaker 2: great to see.
- 11:01Speaker 1: Well, it sounds like you had a whole lot of fun.
- 11:04Speaker 1: What's your takeaway?
- 11:05Speaker 2: To me, it was a gift, man. I couldn't ask
- 11:09Speaker 2: for a better scenario. You know, I've had a very
- 11:11Speaker 2: lucky career. I've done everything I've wanted to do. I mean,
- 11:15Speaker 2: I've got to do work with some amazing artists. I
- 11:19Speaker 2: got to do some very special things. But to end
- 11:21Speaker 2: this portion of my career with Bon Jovi was the
- 11:24Speaker 2: greatest gift I ever could have asked for.
- 11:26Speaker 1: Of all of the markets he played, which one was
- 11:29Speaker 1: the coolest?
- 11:30Speaker 2: I'm going to say Dublin was the coolest. And I'll
- 11:33Speaker 2: tell you why. The Dublin Stadium is built in like
- 11:38Speaker 2: a suburb. So literally you walk out the door and
- 11:42Speaker 2: you know, everybody's home is there. Like it's just kind
- 11:45Speaker 2: of like the Greek. Yeah, exactly. Like the Greek. So
- 11:48Speaker 2: the show ends and 86,000 people calmly walk out and
- 11:52Speaker 2: walk through the streets home. Nobody's yelling and screaming. Nobody's
- 11:55Speaker 2: causing trouble. It was mind blowing to me, but they
- 11:58Speaker 2: were all great. I mean, you know, John's got some
- 12:01Speaker 2: big anthems and living on a prayer would always fall
- 12:04Speaker 2: in the middle of the set. And when you're standing
- 12:07Speaker 2: in a stadium. of 86,000 people and they get to
- 12:10Speaker 2: that first chorus, it's, it'll just give you goosebumps. You know,
- 12:14Speaker 2: Madison square garden, I had a decibel meter and each
- 12:17Speaker 2: night it would just get a little louder, a little louder,
- 12:20Speaker 2: a little louder, you know, it's getting to about 120 decibels.
- 12:24Speaker 2: It was, it's an experience.
- 12:26Speaker 1: That's amazing.
- 12:27Speaker 2: You're lucky to be there amongst a crew like that
- 12:29Speaker 2: and have that experience. That, that was the saddest part.
- 12:33Speaker 2: When I got home, I got home September 10. And
- 12:36Speaker 2: I'm just standing in my house. What do I do?
- 12:38Speaker 2: I got no schedule. I got no catering. I have
- 12:41Speaker 2: to feed myself.
- 12:42Speaker 1: Yeah.
- 12:42Speaker 2: It's definitely a letdown coming off something that big.
- 12:45Speaker 1: And that would be a great video. I don't know
- 12:48Speaker 1: if you remember, uh, at the awards, they used to
- 12:50Speaker 1: be the Gary's used to do a cool opener. Like,
- 12:53Speaker 1: like it was Saturday night live. They do like a
- 12:54Speaker 1: cold open and there'd be some video. And that would
- 12:57Speaker 1: be a fun video. It was like tour manager gets
- 12:59Speaker 1: off the road. He's like wandering around the house, looking
- 13:01Speaker 1: for catering. They're in his no signs person.
- 13:04Speaker 2: Yeah, there's no tape on the floor. There's no wall,
- 13:09Speaker 2: no catering. I got spoiled. I mean, you know, going
- 13:12Speaker 2: out with a band like that, you are definitely spoiled.
- 13:14Speaker 2: I'm glad I did it.
- 13:16Speaker 1: I'm lucky.
- 13:16Speaker 2: My wife supported me going. If you've ever been on
- 13:19Speaker 2: a tour or you've ever been part of something like that,
- 13:22Speaker 2: to be able to go and be there again and
- 13:24Speaker 2: close out like that, it's just, it's just special.
- 13:27Speaker 1: Normally when you're on tour, you're in a bus, you're
- 13:29Speaker 1: in a bunk. I have to imagine that this is
- 13:31Speaker 1: a tour that you didn't see the inside of a bus.
- 13:33Speaker 2: No, no. I mean, New York, we flew, everybody flew
- 13:36Speaker 2: into New York. Uh, I took an Uber. We flew
- 13:39Speaker 2: on a charter jet once and then the rest was
- 13:42Speaker 2: just all local. It was easy to get around. We
- 13:45Speaker 2: do it in like a big, like touring bus, not
- 13:47Speaker 2: a tour bus, like a 55 passenger. Very, very simple
- 13:51Speaker 2: and easy.
- 13:52Speaker 1: Different kind of tour, different scale.
- 13:54Speaker 4: Yeah.
- 13:55Speaker 2: Well, the scale was huge. It's just, it was a
- 13:57Speaker 2: lot easier than trucking across the United States, going from
- 14:00Speaker 2: Seattle to Phoenix, you know, you're not pulling overnights and
- 14:05Speaker 2: anything like that.
- 14:06Speaker 1: Well, I think it's a new part of the new
- 14:09Speaker 1: experience with these resonances around the world where you've got
- 14:13Speaker 1: these massive acts, whether it's Celine or Adele or you
- 14:19Speaker 1: two setting up camp in one place and letting the
- 14:22Speaker 1: fans travel to them.
- 14:24Speaker 2: Yeah. Well, it's also great for crew morale. You know,
- 14:28Speaker 2: I mean, I was lucky I was in New York
- 14:30Speaker 2: for three and a half weeks and my family came
- 14:32Speaker 2: to stay. You know, you're not missing home life. You're
- 14:36Speaker 2: able to bring your family out and see this stuff.
- 14:39Speaker 2: If that's the new way it's going, I'm all for it.
- 14:41Speaker 1: Well, it definitely seems to be a handful of artists
- 14:44Speaker 1: choosing that. Miley Cyrus only putting up two nights at
- 14:47Speaker 1: the Hollywood Bowl last week and making it clear that
- 14:50Speaker 1: this was not the tour.
- 14:51Speaker 2: This was it for the moment.
- 14:53Speaker 1: Right. seeing the world emerge in the queue for the
- 14:57Speaker 1: one place that they're going to play. I think we're
- 15:00Speaker 1: going to see more of this. And I like the
- 15:02Speaker 1: scale or the concept that Bon Jovi did was, I'm
- 15:06Speaker 1: not saying you have to come to America to see me.
- 15:08Speaker 1: I'm going to play these handful of markets around the world,
- 15:11Speaker 1: but where I'm playing, if I'll get us there, you're
- 15:15Speaker 1: going to have to make the jump to the satellite
- 15:17Speaker 1: of where we're playing in your part of the world.
- 15:20Speaker 2: They all came, that's for sure. They all came.
- 15:23Speaker 1: How many sugars in total?
- 15:25Speaker 2: Gee, 9, 10, 11, 12, probably 13, 14.
- 15:28Speaker 1: 14 over what, four markets?
- 15:30Speaker 2: Five, because we had two family and friend shows in Baltimore.
- 15:34Speaker 1: There were two of those?
- 15:36Speaker 2: Two.
- 15:36Speaker 1: I guess if you hadn't been on stage in a minute,
- 15:38Speaker 1: you might want to warm up.
- 15:39Speaker 2: Yeah.
- 15:40Speaker 1: Test it out a little bit. Make sure it's there.
- 15:42Speaker 2: It was there. I mean, it was there all through rehearsal.
- 15:44Speaker 2: It was there and tastes great at what he does.
- 15:49Speaker 1: What an amazing thing. Friend of the podcast, a buddy forever.
- 15:53Speaker 1: Nick Light, no longer on the road, but wrapping it
- 15:56Speaker 1: up here on Promoter.
- 15:57Speaker 2: Oh, now I got to get a job.
- 15:59Speaker 1: Well, I'm sure there's a record label somewhere.
- 16:03Speaker 2: I don't think so. But I'm glad I was able
- 16:06Speaker 2: to go out this way and happy to be home.
- 16:09Speaker 2: And it's a great way to wrap up a very
- 16:11Speaker 2: long touring career.
- 16:13Speaker 1: Thank you so much.
- 16:14Speaker 2: It was my pleasure. Hey, this is Bobby Reynolds with
- 16:17Speaker 2: AEG Presents in Las Vegas. I'm here with Dan on
- 16:20Speaker 2: Promoter 101.
- 16:21Speaker 4: You know it wouldn't be Promoter 101 without seeing Dan's
- 16:25Speaker 4: mind this week. Let's see what Dan said over on X.
- 16:29Speaker 1: Start here. Dan, you said, people that start new business
- 16:32Speaker 1: projects on a Friday afternoon. Yeah, can we put a
- 16:34Speaker 1: pin on this until Monday? We're all trying to clear
- 16:36Speaker 1: our desks and get the fuck.
- 16:37Speaker 2: Out of here. Feels a little pointed, Dan.
- 16:40Speaker 1: It might have been, but Particularly in the summer when
- 16:42Speaker 1: we're all trying to catch a flight to cover a
- 16:45Speaker 1: show and we're all just trying to get out the door.
- 16:47Speaker 1: Someone calling to talk new tour at 415 on a Friday.
- 16:51Speaker 1: You're thankful for the business, but you kind of think
- 16:53Speaker 1: maybe Monday morning might be a better time to get
- 16:55Speaker 1: into that. Well, you'd be skipping two days of work there, Dan.
- 16:59Speaker 1: Saturday and Sunday. I am never skipping two.
- 17:01Speaker 2: Days of work.
- 17:02Speaker 1: I am always somewhere working, but nobody's getting any avails
- 17:05Speaker 1: back over the weekend. Very true.
- 17:08Speaker 2: Let's keep it going.
- 17:09Speaker 4: Thank you notes lost all meaning when people send you
- 17:12Speaker 4: an email to thank you for simply replying to them.
- 17:15Speaker 1: We can all agree that thank you notes aren't needed
- 17:17Speaker 1: for a reply to a simple email. I think all
- 17:20Speaker 1: of our inboxes would thank you. You don't like a, hey,
- 17:23Speaker 1: received sort of email? Not only do I not like it.
- 17:27Speaker 1: It annoys the shit out of me because we all
- 17:29Speaker 1: get the bounce back emails, so we know when it
- 17:31Speaker 1: didn't go. And electronic emails, we know they got there.
- 17:35Speaker 1: As many people that say they didn't get the email,
- 17:37Speaker 1: you know it just either went to spam or they're
- 17:39Speaker 1: just not paying attention to their email box. It has
- 17:42Speaker 1: nothing to do with the fact that it didn't get there.
- 17:43Speaker 1: If it didn't bounce, it got there.
- 17:46Speaker 4: Fair enough.
- 17:47Speaker 2: How about this one?
- 17:48Speaker 4: Just how many nights can one act do in a
- 17:51Speaker 4: single market now?
- 17:52Speaker 1: Sky seems to be the limits, right? If the demand
- 17:55Speaker 1: warrants it, you can just keep going, going, and going.
- 17:58Speaker 1: These residencies are amazing now. The artists will set up camp,
- 18:03Speaker 1: and we apparently will go to them. Fair enough. That's
- 18:06Speaker 1: a wrap on Tweets of the Month. Make sure you
- 18:09Speaker 1: follow Dan on X.
- 18:11Speaker 4: He is at The Jew.
- 18:13Speaker 1: This is Bobby Clay from C3 Presents, and you're listening
- 18:16Speaker 1: to Promoter 101.
- 18:18Speaker 3: As we mentioned in the top of the podcast in
- 18:20Speaker 3: this special episode, we're going to take a moment to
- 18:22Speaker 3: spotlight City Winery founder, Michael Dorff. Michael sat down with
- 18:27Speaker 3: Dan for a wide ranging interview, talking about everything from
- 18:30Speaker 3: his business model to his kitchens, to the wines that
- 18:33Speaker 3: he's making and how he keeps so many places and
- 18:37Speaker 3: so many venues all spinning in the air, running effectively
- 18:40Speaker 3: and keeping a calendar full.
- 18:42Speaker 1: City Winery has become one of those staples in the
- 18:45Speaker 1: industry where acts constantly talk about doing the run through
- 18:50Speaker 1: the city winery type places. It's now a verb. They
- 18:54Speaker 1: want to play the city winery type venues, whether that
- 18:57Speaker 1: means the triple door in Seattle or the Alberta Rose
- 19:01Speaker 1: in Portland or any number of listening rooms, jazz clubs,
- 19:07Speaker 1: seated small theaters across the country. It's set a tone,
- 19:11Speaker 1: whether you're at the city winery in Atlanta, Boston, Chicago, DC, Nashville, Philly,
- 19:18Speaker 1: or the original club in New York City, which is
- 19:20Speaker 1: not the original space in New York City, but the
- 19:22Speaker 1: original club. It all starts with Michael Dorff and his
- 19:26Speaker 1: vision for what the industry was missing. A good listening
- 19:30Speaker 1: room to sit down and actually enjoy a show in
- 19:34Speaker 1: a beautiful setting. Or you can actually appreciate it as
- 19:37Speaker 1: you would in the old days of the jazz club
- 19:39Speaker 1: and the supper clubs. And Michael's brought back a throwback
- 19:43Speaker 1: to the 70s, early 70s, late 60s showroom style Vegas
- 19:49Speaker 1: style shows. showrooms of enjoying the show making the show
- 19:53Speaker 1: center again Michael Dorff, welcome to Promoter 101, our second
- 19:57Speaker 1: attempt to have you on, and my apologies for fucking
- 20:00Speaker 1: up the first time.
- 20:01Speaker 2: No problem.
- 20:02Speaker 5: I'm glad to finally be on, and actually now really
- 20:05Speaker 5: excited that I get to follow Pete Shapiro.
- 20:09Speaker 2: Number 245, I noticed.
- 20:11Speaker 1: Shabby is a tornado of his own in the industry.
- 20:14Speaker 1: Today is not about the bowl. Today is about the winery,
- 20:17Speaker 1: and we are thrilled to have you here. When you
- 20:20Speaker 1: originally opened up the first winery, and I know that
- 20:22Speaker 1: you opened these before, and we'll get to the Knitting
- 20:24Speaker 1: Factory in a minute, but when you opened the first
- 20:27Speaker 1: City Winery in New York, was it a vision to
- 20:30Speaker 1: become a chain nationally? Because you've basically done what the
- 20:34Speaker 1: improv did with comedy, where you've opened these rooms across
- 20:37Speaker 1: the country, and similarly to how the Blue Note used
- 20:40Speaker 1: to do it back in the day, but was it
- 20:43Speaker 1: one room originally, or did you have a grander vision?
- 20:46Speaker 4: It was a much bigger vision. The name City Winery was.
- 20:49Speaker 5: made to be very generic in the sense that I
- 20:52Speaker 5: wanted to scale this concept out. One of the advantages
- 20:56Speaker 5: I think of this being my second act and the
- 20:59Speaker 5: chance to do it again was I didn't get a
- 21:02Speaker 5: chance to build out a national network with the knitting factory.
- 21:06Speaker 5: And I really had that inside me. Like I wanted
- 21:09Speaker 5: to do something that was at scale. And so I
- 21:12Speaker 5: picked a very generic name, City Winery. Took a while
- 21:15Speaker 5: to get the IP on it because it is actually
- 21:18Speaker 5: so open to.
- 21:19Speaker 2: Being a, what is it?
- 21:22Speaker 5: And, and, uh, I, I liked that, that kind of
- 21:25Speaker 5: oxymoron in a name, it could be in Barcelona and
- 21:29Speaker 5: it could be in LA or New York.
- 21:30Speaker 2: So, um, that, that it was intentional.
- 21:33Speaker 1: It seems like a little bit of a tip of
- 21:34Speaker 1: a hat. Is there an international thought process that's in
- 21:37Speaker 1: play or just a hope for the future?
- 21:40Speaker 5: Well, everything is a hope for the future and nothing
- 21:42Speaker 5: is ever certain, but yeah, I'm, I like wine from
- 21:46Speaker 5: all over the world. I, I, Love to travel. And
- 21:49Speaker 5: there's some, you know, the beauty of wine, music, and
- 21:52Speaker 5: food is it is a very international common ground. So
- 21:56Speaker 5: why not have it in multiple cities around the globe?
- 21:59Speaker 5: First driver saw was at the century ballroom in Denver.
- 22:04Speaker 5: And this is very, and these rooms used to open, um,
- 22:07Speaker 5: turn of the century. They used to be opened up
- 22:09Speaker 5: all over the country, these Vegas style showrooms. And somewhere
- 22:12Speaker 5: in the eighties, we really lost them. where you'd have
- 22:15Speaker 5: these dinner show theaters where you have an early and
- 22:18Speaker 5: late and whether it was a Donnie Marie or a
- 22:21Speaker 5: Shauna or a Tony Orlando come in and do two
- 22:26Speaker 5: shows a night and maybe they do three or four
- 22:29Speaker 5: nights comedy club style.
- 22:30Speaker 4: Right.
- 22:30Speaker 1: But yeah, we seem to have lost that, but you've
- 22:33Speaker 1: definitely gone back to that where it's not uncommon for
- 22:35Speaker 1: you guys to do an early and late, not uncommon
- 22:37Speaker 1: for you guys to do multiple nights and host acts
- 22:40Speaker 1: and see, and go from one show to rolling shows.
- 22:43Speaker 1: Sometimes four, five, six. Yeah.
- 22:46Speaker 5: I mean, I just last night watched Lyle Lovett in our,
- 22:50Speaker 5: our place. He's doing 35 nights in all of our locations.
- 22:54Speaker 5: You know, it's a seven figure fee and, uh, you know,
- 22:58Speaker 5: he's thrilled and he was very, very complimentary because he
- 23:01Speaker 5: knows what he's going to get knows.
- 23:03Speaker 2: We have a great.
- 23:04Speaker 4: Stage sound lights and.
- 23:06Speaker 5: It becomes not that it's predictable, but life on the road.
- 23:11Speaker 5: makes it very difficult for touring acts. And so when
- 23:13Speaker 5: they know that they're going to come into a place
- 23:15Speaker 5: and they can feel comfortable and know that the food's
- 23:20Speaker 5: going to be great, the sound system is going to
- 23:22Speaker 5: be good, the respect that we're going to show for
- 23:25Speaker 5: the art is going to be top notch, then it
- 23:28Speaker 5: just makes everything work out better. You know, when I
- 23:31Speaker 5: opened in 08 in New York, I got very lucky
- 23:35Speaker 5: in the sense that the bottom line had just closed.
- 23:38Speaker 5: And so there was a room clearly for a 300,
- 23:42Speaker 5: 350 capacity space. And also, again, from the many, many
- 23:48Speaker 5: years of struggling with the knit and observing the live
- 23:52Speaker 5: side of the business, it became clear that food and
- 23:55Speaker 5: beverage and the focus on, if you will, the profits
- 23:59Speaker 5: being in the popcorn, I wanted to do something that
- 24:02Speaker 5: was really focused on the F & B. And so
- 24:04Speaker 5: a supper club environment seeded Tables and chairs, that was
- 24:09Speaker 5: an environment that was much more.
- 24:11Speaker 2: Conducive to food and beverage.
- 24:12Speaker 5: And so I really put a spotlight on that side
- 24:16Speaker 5: of the business and wanted to make sure that the
- 24:18Speaker 5: hospitality that we were going to offer was as high
- 24:22Speaker 5: end as it could. I never thought of it as
- 24:25Speaker 5: Vegas-y or anything like that. I was being very practical
- 24:29Speaker 5: with this model going, I want a place I can sit,
- 24:32Speaker 5: enjoy a show, be very close to the performer, be
- 24:36Speaker 5: able to put my wine in a glass, not a
- 24:40Speaker 5: plastic cup. And I would like really high quality food
- 24:43Speaker 5: to accompany that.
- 24:45Speaker 2: And I would like it all in a two hour.
- 24:47Speaker 5: Window because time is the most precious commodity we all have.
- 24:51Speaker 5: And it had been a far cry from the time
- 24:54Speaker 5: I was going out on a date with my wife
- 24:56Speaker 5: to go have dinner and go to a show.
- 24:59Speaker 2: It was really hard.
- 25:00Speaker 5: It was hard to combine it all. So I'm really
- 25:03Speaker 5: built it as a hedonistic personal desire.
- 25:07Speaker 2: And, and I'm glad it worked out.
- 25:09Speaker 1: How much is the experience about the meal and how
- 25:12Speaker 1: much is it about the show or does it change
- 25:14Speaker 1: based on who the artist is? It's playing the room
- 25:16Speaker 1: that thing.
- 25:17Speaker 5: It's a good question. I would say there's no question.
- 25:19Speaker 5: The music is first. So we are listening room. I
- 25:23Speaker 5: took a real line out of a John Zorn playbook
- 25:27Speaker 5: when he told, uh, Madeleine Albright and Vaclav Havel in
- 25:31Speaker 5: the balcony at, at the NIT one night, shut the
- 25:33Speaker 5: fuck up. So we, we, we, we do nicely try
- 25:38Speaker 5: and tell people that we are a listening room and
- 25:41Speaker 5: respect the artists and your neighbor, but no talking during
- 25:43Speaker 5: the show. And so our whole service of serving food
- 25:47Speaker 5: and drink has to be secondary to the music. So
- 25:51Speaker 5: we are, we learned some nice sign language with our
- 25:54Speaker 5: Wade staff and we do everything we can to encourage
- 25:57Speaker 5: coming before the show actually starts. We love a good intermission.
- 26:01Speaker 5: We love an opening act so that we can have
- 26:04Speaker 5: a break. Those are all tricks so that we're not
- 26:07Speaker 5: disturbing the patron during the set. We want to make
- 26:11Speaker 5: sure that it is a great focal listening experience. We
- 26:15Speaker 5: want people off their phones. We want them to be
- 26:18Speaker 5: paying attention to the show.
- 26:19Speaker 1: Okay, Nara, you're primarily Chicago East, and I imagine staying
- 26:26Speaker 1: in the same... routable area for the most part probably
- 26:30Speaker 1: helps with looking and overseeing the venues that they're close
- 26:34Speaker 1: enough that you can be in any room in a
- 26:36Speaker 1: handful of hours from where you are in New York.
- 26:39Speaker 1: And your team can jump back and forth as need
- 26:42Speaker 1: be as things shift and things happen because it's a
- 26:44Speaker 1: live experience. It's the restaurant business. Things are chaotic at best.
- 26:50Speaker 1: Between dealing with the public, dealing with the artists, and
- 26:53Speaker 1: dealing with multiple different health departments, city codes, all of
- 26:58Speaker 1: the things that play into it. I mean, you're wearing
- 27:00Speaker 1: a lot of hats in a lot of markets simultaneously.
- 27:03Speaker 1: And I imagine every single one of these markets operates
- 27:06Speaker 1: in its own unique way between Chicago politics, DC politics,
- 27:12Speaker 1: old school Boston politics, getting into the South and Nashville
- 27:15Speaker 1: and Atlanta. Like you're playing a whole bunch of different
- 27:19Speaker 1: worlds simultaneously. And I know they all operate just a
- 27:22Speaker 1: little bit different. Yeah.
- 27:24Speaker 5: Right now we have 17 kitchens. And yeah, there's a
- 27:28Speaker 5: lot of different rules around your Ansel system and which
- 27:33Speaker 5: fire department does it a certain way. But as long
- 27:36Speaker 5: as you have good equipment and that can be the
- 27:39Speaker 5: same equipment behind the scenes.
- 27:41Speaker 2: I mean, we want to be unique.
- 27:42Speaker 5: We don't want to be cookie cutter, but the more
- 27:45Speaker 5: we can be practical about our infrastructure and our our
- 27:49Speaker 5: back end. So we have all the same POS equipment, right?
- 27:53Speaker 5: We have very similar ovens and cuisine in each location.
- 27:58Speaker 5: So we're trying to create the stuff that's invisible to
- 28:00Speaker 5: the public to be very much similar. But building something
- 28:04Speaker 5: at scale is exciting for me. But what we're doing
- 28:08Speaker 5: differently than I think some of the bigger promoters that
- 28:11Speaker 5: you have, or obviously the industry with Live Nation and AEG,
- 28:15Speaker 5: et cetera, is we're trying to scale intimacy. All our
- 28:18Speaker 5: rooms are 300, 350 capacity, which allows the musician on
- 28:24Speaker 5: the stage to look in the eye of every person
- 28:28Speaker 5: in the room if they want, right? The distance between
- 28:31Speaker 5: the front of the stage and the back of the
- 28:33Speaker 5: house is maybe 65 feet at max. And so to me,
- 28:37Speaker 5: that defines intimacy. And we do a lot around private
- 28:41Speaker 5: events as well. And the same thing, why is our
- 28:43Speaker 5: room a very go-to place to have weddings and bar
- 28:47Speaker 5: mitzvahs and And 50th birthday parties is the father of
- 28:51Speaker 5: the bride or the CEO on stage can command and
- 28:54Speaker 5: control and talk to everybody in the room because it
- 28:57Speaker 5: still feels intimate. Once you get to 500, 600, 700
- 29:00Speaker 5: and larger, it is really very hard to call that
- 29:04Speaker 5: an intimate room. There are great rooms, you know, the Ryman, Carnegie,
- 29:08Speaker 5: these are great. bigger rooms, but you can't look in
- 29:12Speaker 5: everybody's eyes from the stage. And so that's what we're
- 29:16Speaker 5: trying to scale, is scale and intimacy.
- 29:18Speaker 1: Okay. I love the term scaling intimacy. It's a really
- 29:21Speaker 1: great term, right? Because you've got a particular brand that
- 29:24Speaker 1: you guys have built out. And when they actually play
- 29:26Speaker 1: the City Winery, they know they're getting a certain vibe
- 29:29Speaker 1: when they're playing. It doesn't matter which market they're hitting.
- 29:31Speaker 1: With that in mind, is there a target capacity you
- 29:34Speaker 1: were looking for first seated room when you were looking
- 29:37Speaker 1: for a new location?
- 29:38Speaker 4: Always very close to a deal in Toronto and Los Angeles.
- 29:43Speaker 5: And we have property we own now in Detroit and Columbus,
- 29:47Speaker 5: Ohio and Scottsdale. Every room is 300 to 325 seats
- 29:54Speaker 5: paid with a couple of extra little guest spots, you know,
- 29:57Speaker 5: here and there, but like It's all around that 300 number.
- 30:01Speaker 5: And again, that number is picked because that is the
- 30:08Speaker 5: size of the space that allows.
- 30:11Speaker 2: For that feeling of intimacy.
- 30:13Speaker 5: Um, and then when we do a, you know, a,
- 30:15Speaker 5: a 10 city offer to again, Lyle Lovett or whomever
- 30:20Speaker 5: we can easily go, we're going to do five nights
- 30:23Speaker 5: in New York, four in Chicago, three in Columbus, and
- 30:26Speaker 5: they're all the same capacity. It makes the, the math,
- 30:30Speaker 5: the understanding of our room, just a lot easier for
- 30:33Speaker 5: the business.
- 30:34Speaker 1: Detroit and Columbus desperately need a venue of that size. Absolutely.
- 30:39Speaker 1: Toronto international city. You're gonna have to start dealing with
- 30:42Speaker 1: border crossings. That's going to, that actually always adds an
- 30:45Speaker 1: interesting thing. I'm sure your team's up for it. LA
- 30:47Speaker 1: definitely needs more listening rooms. They have some mostly for comedy,
- 30:51Speaker 1: but I think what you're looking to do, that city
- 30:54Speaker 1: is definitely.
- 30:55Speaker 5: We're going to do is talk about putting my foot
- 30:58Speaker 5: in my mouth, but here we go. We're going to
- 31:00Speaker 5: do two at the same time. We're going to do
- 31:03Speaker 5: an East and West because LA, the traffic is so
- 31:07Speaker 5: fucking terrible. And if you live in Santa Monica, you're
- 31:11Speaker 5: not going to Silver Lake at seven o'clock to meet
- 31:13Speaker 5: a friend. And if you are, you know, in Highland
- 31:16Speaker 5: Park or downtown, you're not going to Santa Monica for
- 31:19Speaker 5: a show at seven 30. It's just, people aren't going
- 31:22Speaker 5: to do that. So our size room, I'm looking at
- 31:25Speaker 5: two different East and West. We'll be able to do again,
- 31:29Speaker 5: someone like a lot of love it on the West
- 31:31Speaker 5: side and the East side the next day. And we'll
- 31:34Speaker 5: actually be able to scale the, the management and the
- 31:37Speaker 5: programming marketing pretty effectively. And I think that's, that's our
- 31:42Speaker 5: answer to the challenges of Los Angeles.
- 31:45Speaker 1: Now, Scott, still be interesting because MIM does exist there
- 31:48Speaker 1: and you guys will be direct competition with.
- 31:51Speaker 2: It's a really cool.
- 31:51Speaker 1: He does exactly the same kind of thing that programming
- 31:54Speaker 1: was that you guys will be doing. So you've done
- 31:56Speaker 1: a great job of picking markets where you guys would
- 31:59Speaker 1: be niche to the market. But in this particular case,
- 32:02Speaker 1: you guys are legitimately going into it. If Scottsdale's a
- 32:05Speaker 1: richer market than the Phoenix proper, you guys are in
- 32:09Speaker 1: a very high-end suburb. And that's picked well. It's a
- 32:13Speaker 1: good-sized market.
- 32:14Speaker 2: Huge.
- 32:15Speaker 5: The Phoenix, Scottsdale metropolitan area is, I think, the seventh
- 32:20Speaker 5: or eighth largest in the country right now.
- 32:22Speaker 1: Yeah, the DMA is solid in Phoenix and.
- 32:26Speaker 5: I look at you looking it up, but it is.
- 32:29Speaker 5: It's a very, very healthy market.
- 32:31Speaker 1: Sorry, it's 13th biggest dam. If we have that in
- 32:33Speaker 1: our avail sheet, I nerd out on that stuff. It's
- 32:36Speaker 1: just awesome. It's like, how big is the market? But
- 32:38Speaker 1: Phoenix is an interesting market, right? Because there's three performing
- 32:41Speaker 1: arts centers that are run by the cities in the suburbs.
- 32:44Speaker 1: You have Mesa, you got Transylvania, you got Scottsdale. They've
- 32:47Speaker 1: all got different sized rooms, but they book by committee.
- 32:49Speaker 1: Except Randy Gogol doesn't, but he does a group so
- 32:51Speaker 1: much bigger than you're talking about. It's a whole different world.
- 32:54Speaker 1: So that's interesting. So you're talking about If you opened
- 32:57Speaker 1: up all of these rooms and I'm guessing some of
- 32:58Speaker 1: them are, you're just still scouting and figuring out your priorities,
- 33:01Speaker 1: but you almost doubling the size of your venues in
- 33:03Speaker 1: the next couple of years. If you, if you open
- 33:05Speaker 1: up in all these markets.
- 33:06Speaker 5: I hope to open up in more, all these markets
- 33:09Speaker 5: have a healthy bar mitzvah scene, which is really important.
- 33:13Speaker 5: A very healthy wedding, private events scene right now, city winery,
- 33:18Speaker 5: 35% of our business is private. And you know, when
- 33:22Speaker 5: you have a turnkey, great room that can cater put AV,
- 33:27Speaker 5: you know, projected 4K video all over and a really
- 33:32Speaker 5: good sound system.
- 33:33Speaker 4: What do all the privates have in common?
- 33:35Speaker 5: Whether it's a wedding, a corporate event, or a 50th
- 33:39Speaker 5: birthday party, generally there's some live entertainment and there's video.
- 33:43Speaker 5: And so if you want to get a good performer
- 33:46Speaker 5: to come in, bringing them into a hotel with a
- 33:48Speaker 5: temporary stage, you know, is no good, or a beer-smelling
- 33:53Speaker 5: you know, larger room isn't necessarily at the standard that
- 33:57Speaker 5: type of privates that we're doing.
- 33:58Speaker 2: So it's a great mix for us.
- 34:01Speaker 1: Historically, things like the AMC theaters have been on a
- 34:07Speaker 1: level where parents were comfortable dropping their kids off at
- 34:10Speaker 1: the venue and leaving them because they knew they were clean,
- 34:12Speaker 1: safe places. And that seemed to be the idea with
- 34:15Speaker 1: the House of Blues is they were at a different
- 34:17Speaker 1: level club than some of the more steedy clubs where
- 34:21Speaker 1: it was They were clean. You knew that you could
- 34:24Speaker 1: lead your kids there. You didn't have to necessarily go
- 34:26Speaker 1: in and sit through the rock band that maybe your
- 34:29Speaker 1: kids wanted to see that you didn't necessarily want to
- 34:31Speaker 1: listen to. But you could drop them off and pick
- 34:33Speaker 1: them up and you could trust that this was a
- 34:36Speaker 1: reputable place that you could lead your kids. You certainly
- 34:39Speaker 1: have a high-end vision of a product that people know
- 34:44Speaker 1: your brand and they know the food is of a
- 34:46Speaker 1: certain quality, the talent is a certain quality. Not that
- 34:49Speaker 1: they're necessarily sending their kids. It's probably more of a
- 34:51Speaker 1: perfect first date night or great anniversary place to go, right?
- 34:55Speaker 1: It's definitely a higher end experience than the average. It's
- 34:59Speaker 1: definitely built a brand on a certain level, but clearly
- 35:03Speaker 1: you guys have played into building that brand and I'm
- 35:05Speaker 1: sure great expense.
- 35:07Speaker 5: Oh, well, expense, that's a whole nother conversation. But I
- 35:11Speaker 5: think a word that you haven't used yet, which is
- 35:13Speaker 5: important is authenticity and not to overuse that. But the
- 35:18Speaker 5: fact that we make our own wine We use a
- 35:21Speaker 5: lot of adaptive, reusable spaces. I like to go in
- 35:26Speaker 5: an old building so you can have the natural vibe
- 35:30Speaker 5: of brick and wood and materials that are softer and
- 35:36Speaker 5: maybe maintain some history. All of that is part of
- 35:39Speaker 5: what we're trying to create.
- 35:41Speaker 2: In a space. The space is really, really important.
- 35:44Speaker 5: It is the stage and the setting for the moment
- 35:47Speaker 5: that we're trying to create each night between the artist
- 35:51Speaker 5: and their fan. And so all of these components are critical.
- 35:55Speaker 5: So I see that as the book title that I
- 35:58Speaker 5: did was called Indulge Your Senses. And the whole idea
- 36:01Speaker 5: and the side, the second line was scaling intimacy. But
- 36:05Speaker 5: the idea of indulging your senses is all the components
- 36:08Speaker 5: that go into a listening experience. If you can enhance
- 36:12Speaker 5: the smells and the sound and the feel and the
- 36:15Speaker 5: look and engage all of your senses in You can
- 36:18Speaker 5: have this extra magical moment. These moments that we're all
- 36:23Speaker 5: creating in the industry are our memories that last a lifetime.
- 36:27Speaker 5: And so, you know, our role in it is, is
- 36:30Speaker 5: trying to create the greatest medium or stage or room
- 36:34Speaker 5: that we can possibly do and, and make it as
- 36:37Speaker 5: perfect an evening as possible. And we've created our little
- 36:40Speaker 5: niche of, of a, of a romantic winery with the
- 36:44Speaker 5: right materials.
- 36:45Speaker 2: All right.
- 36:46Speaker 1: A couple of things I want to break for a second.
- 36:47Speaker 1: You said PLS a minute ago. I want to point
- 36:49Speaker 1: out for people that don't know the industry term, it's
- 36:52Speaker 1: point of sale.
- 36:53Speaker 2: That you were referring to.
- 36:55Speaker 1: The idea of you guys with your own wine, I
- 36:57Speaker 1: have this vision of you in the old I Love
- 36:59Speaker 1: Lucy show with her stepping on the grapes to crush
- 37:03Speaker 1: the grapes. I just love the idea of you doing
- 37:05Speaker 1: crush yourself.
- 37:06Speaker 5: We used that imagery for about a year when we
- 37:10Speaker 5: opened I Love Lucy.
- 37:12Speaker 4: And then, of course, we got sued by the estate.
- 37:15Speaker 4: So we stopped using that.
- 37:16Speaker 1: Desilute production suing.
- 37:18Speaker 2: Yes.
- 37:18Speaker 1: Genius to me. Let's talk about the book. Did you
- 37:22Speaker 1: do a book tour? Was it a full-scale book? Was
- 37:24Speaker 1: it self-published? How did that play out?
- 37:26Speaker 5: I have really, really special timing with things. So we
- 37:30Speaker 5: opened City Winery during the financial crisis in 08.
- 37:34Speaker 1: So our first.
- 37:34Speaker 5: Grapes arrived the week Lehman Brothers declared bankruptcy. And then
- 37:40Speaker 5: building our new flagship in New York, which is by
- 37:43Speaker 5: far the biggest, nicest project I've ever done from a
- 37:46Speaker 5: construction and investment standpoint. We opened that with our first
- 37:51Speaker 5: show targeted in February of 2020.
- 37:53Speaker 2: So really, really good timing.
- 37:56Speaker 4: Just give me a call whenever you want to invest
- 37:58Speaker 4: and open something really special.
- 38:00Speaker 5: With that said, right before the opening of New York
- 38:04Speaker 5: was when I released the book. So I had A
- 38:06Speaker 5: whole bunch of different activities planned, a lot of college talks,
- 38:10Speaker 5: et cetera, and most of that went away.
- 38:13Speaker 2: But I did sell three or four copies.
- 38:14Speaker 1: My parents bought one.
- 38:16Speaker 2: You obviously didn't. As you said, you.
- 38:19Speaker 1: I honestly missed it. I think I'm waiting for the
- 38:24Speaker 1: audio book.
- 38:25Speaker 2: It's out.
- 38:25Speaker 4: No, I did the audio myself, actually, two days in
- 38:28Speaker 4: the studio.
- 38:29Speaker 2: It's on Audible.
- 38:30Speaker 4: You'll miss that one too, Dan.
- 38:32Speaker 1: That I will check out because I got to tell you,
- 38:34Speaker 1: I haven't read a book cover to cover since my
- 38:36Speaker 1: kid was born, but I am finding it now that
- 38:39Speaker 1: she's going back to college. I am finding it happening now.
- 38:41Speaker 1: Occasionally I'll pick a book up while I'm on an airplane,
- 38:44Speaker 1: but I tend to do the audible. Yes. It's a,
- 38:46Speaker 1: it's a much easier way to digest, especially if you
- 38:49Speaker 1: spend the day in front of a screen. Sure. I
- 38:51Speaker 1: really want to stop reading for a little while. So the, I've,
- 38:53Speaker 1: I've really found getting back to books is much easier
- 38:56Speaker 1: now with the audible.
- 38:57Speaker 2: It's audible.
- 38:58Speaker 1: Yeah. Yeah.
- 38:59Speaker 2: I'm what I am.
- 38:59Speaker 1: I'm a huge fan and digest a ton of literature.
- 39:03Speaker 1: via listening.
- 39:04Speaker 5: Well, you'll, you'll find it has some fun stories, you know,
- 39:07Speaker 5: Lou Reed or Prince and et cetera, but it also
- 39:10Speaker 5: does a little bit of trying to bring it back
- 39:12Speaker 5: to some business lessons.
- 39:14Speaker 1: Who published the book? I forgot.
- 39:16Speaker 5: Let's look over here. It's, um, they haven't sent me
- 39:18Speaker 5: a royalty in a long time. Post Hill Press, but
- 39:22Speaker 5: they haven't sent me a royalty in three years. So I, I, uh, I,
- 39:25Speaker 5: I got to relook at my contract.
- 39:27Speaker 1: Maybe time for a check-in lane. Make sure they were
- 39:29Speaker 1: making sure that he has no.
- 39:31Speaker 3: Okay.
- 39:31Speaker 1: So wanted to talk about those things, but maybe a
- 39:34Speaker 1: reliving of the book tour should, should happen. Like when
- 39:36Speaker 1: you're opening the city winery LA, maybe that should, that
- 39:39Speaker 1: should be maybe the time for the reading. Maybe I've,
- 39:42Speaker 1: I've got another project I'm starting to write about.
- 39:45Speaker 2: It's called 10,000 bottles.
- 39:47Speaker 5: And it's essentially, I mean, there was a thesis to
- 39:50Speaker 5: the indulge your senses, which is that experience of going
- 39:54Speaker 5: to a venue and fully engaging all your senses is
- 39:58Speaker 5: an important antidote to all of the screens and computers
- 40:03Speaker 5: and phone stuff that we're dealing with every day. So
- 40:06Speaker 5: the need, the human need for sort of connecting for
- 40:10Speaker 5: at least a couple hours, whether it's a yoga class
- 40:13Speaker 5: or a concert and the importance of what we do
- 40:15Speaker 5: in society these days of, you know, being this place
- 40:20Speaker 5: that you can de-stress, you know, an anecdote. So the 10,000
- 40:24Speaker 5: bottle thesis is that the same sensory uniqueness can't be
- 40:29Speaker 5: replicated by AI, you know, and as great as large
- 40:33Speaker 5: language models are right now with helping you write, helping
- 40:36Speaker 5: you make music, helping you make art, you know, make film,
- 40:40Speaker 5: it doesn't, it can't yet figure out feel and smell
- 40:46Speaker 5: and touch. And luckily some of these senses are, are
- 40:49Speaker 5: still preserved. And therefore you got to drink 10,000 bottles
- 40:53Speaker 5: to really understand the art of wine.
- 40:55Speaker 1: You know, you've been an entrepreneur for a very long
- 40:57Speaker 1: time and anybody that's listened to the interview this far
- 41:00Speaker 1: has picked up the, you're a writer, you are opening venues.
- 41:04Speaker 1: You've got how many kitchens? You say 11 right now?
- 41:07Speaker 2: It's more than that.
- 41:08Speaker 5: No, no, no.
- 41:08Speaker 4: We have a 17 when you add up all the locations.
- 41:11Speaker 1: 17 kitchens.
- 41:11Speaker 2: Yes.
- 41:12Speaker 1: That's so at scale, you're an entrepreneur, right? You're creating things.
- 41:16Speaker 1: And before the city winery, you had rock clubs and
- 41:20Speaker 1: you had them in several markets. Knitting factories still exists
- 41:23Speaker 1: in Boise and in Spokane. Yep. Which were the old big,
- 41:28Speaker 1: you'd Reno.
- 41:29Speaker 2: Yeah. They were the big easy.
- 41:31Speaker 1: I'm not sure that Reno's there anymore.
- 41:33Speaker 2: I don't know.
- 41:34Speaker 1: I don't pay attention.
- 41:34Speaker 5: I'm not involved. I, I left in oh three and, um,
- 41:38Speaker 5: In my exit agreement, I had the rights to go
- 41:42Speaker 5: to any.
- 41:43Speaker 1: Yeah, they closed.
- 41:44Speaker 2: Yeah.
- 41:44Speaker 5: I had rights to go to any club with four
- 41:48Speaker 5: people any night and drink as much as I want
- 41:50Speaker 5: as a founder.
- 41:51Speaker 2: I never really did that.
- 41:53Speaker 4: I just didn't have the stomach for it.
- 41:55Speaker 1: Arena's always been a weird market. Anytime you go to
- 41:57Speaker 1: a market that has a casino in it, it's hard
- 41:59Speaker 1: to bring entertainment in as a standalone.
- 42:01Speaker 2: Yeah, I mean, look at Vegas.
- 42:03Speaker 1: I mean, it's a... Yeah, I mean, Shappy's having good
- 42:05Speaker 1: success with the bowl, but again, corporates is really kind
- 42:08Speaker 1: of like helping that along too, but it's a hard
- 42:11Speaker 1: thing to be compete with the casinos because they're lost
- 42:14Speaker 1: leaders for them. So they're going to pick off the
- 42:16Speaker 1: heavy talent right off the bat. So knit anyway, knitting
- 42:19Speaker 1: factory LA was always a fun club. Cause you guys
- 42:22Speaker 1: were on basically.
- 42:23Speaker 2: Hollywood and vine.
- 42:24Speaker 1: And it was, you know, right there by the men's
- 42:27Speaker 1: Grum journey theater. And I reviewed the skull and phone
- 42:31Speaker 1: parties used to be there.
- 42:32Speaker 4: Right.
- 42:32Speaker 1: So the cool guys in the industry, uh, would hang there.
- 42:36Speaker 1: And it was a fun club. And it wasn't where
- 42:39Speaker 1: anything else was, right? Because Hollywood and Vine is a
- 42:41Speaker 1: tourist area. It's not where, and you know, granted, the
- 42:45Speaker 1: Roxy and the Whiskey and the True aren't 20 minutes away.
- 42:50Speaker 1: They're five minutes by car, but they're on the other
- 42:53Speaker 1: side of Sunset. And you guys picked a different part
- 42:56Speaker 1: of town and maybe kind of focusing on the tourists,
- 42:58Speaker 1: but you were in New York and you had a
- 42:59Speaker 1: small venue there. And then obviously there was a sale
- 43:02Speaker 1: and there was other things and the company has changed
- 43:04Speaker 1: and it's continued on and, you know, mostly out of, uh, Boise,
- 43:09Speaker 1: I think, uh, Chris Moore and his team are. festival
- 43:13Speaker 1: stuff and randomly, but they continue to survive as one
- 43:15Speaker 1: of the stronger independents with their ballrooms. And yet the
- 43:19Speaker 1: starting of the days before it became what it is
- 43:21Speaker 1: now was your vision and company. Let's talk a little
- 43:25Speaker 1: bit about how you started that. And the idea of
- 43:27Speaker 1: running clubs in different cities on different coasts, like I
- 43:31Speaker 1: know Bill Graham did it, but like to do things
- 43:33Speaker 1: 3000 miles apart from each other seems like a fucking
- 43:37Speaker 1: nightmare until you build the middle of the country into it.
- 43:39Speaker 1: And you organically figure out your distribution system all the
- 43:42Speaker 1: way down. Like you have now with city winery. Different animals.
- 43:46Speaker 5: I started the knitting factory when I was 23 years
- 43:49Speaker 5: old with my bar mitzvah savings, you know, and for
- 43:52Speaker 5: 10 years ran it myself without investors or partners. It was, uh,
- 43:58Speaker 5: a thing for a young person to be able to
- 44:01Speaker 5: stand and drink beer and both independent.
- 44:04Speaker 1: Was it New York?
- 44:05Speaker 5: Yeah, it was on Houston street in New York in 1986.
- 44:08Speaker 4: I signed the lease. Our first shows were 87.
- 44:12Speaker 1: And you open up your bar mitzvah money. You clearly
- 44:15Speaker 1: didn't get that kind of money at your bar mitzvah.
- 44:17Speaker 1: But obviously it's a nice way to start life out,
- 44:20Speaker 1: but no, I get it without a loan.
- 44:23Speaker 4: Were you ever at the first knitting factory on Houston street?
- 44:27Speaker 2: No, Yeah, so it.
- 44:29Speaker 4: Truly started with a couple of shekels in a piggy bank.
- 44:33Speaker 1: Oh, did you bring in the Yiddish?
- 44:36Speaker 2: Well, shekel, it's just, you know, yeah.
- 44:39Speaker 5: You know, I got my New York promoter Yiddish. So, yeah,
- 44:43Speaker 5: I truly did. And I was managing a band and
- 44:46Speaker 5: lived in the back and went to a fitness club
- 44:49Speaker 5: around the corner to shower.
- 44:51Speaker 4: I mean, it was quite a time.
- 44:53Speaker 1: I was, you know.
- 44:55Speaker 5: friendly with Hilly Crystal at CB's. And, you know, it
- 44:57Speaker 5: was a very interesting moment in, in, uh, the late eighties.
- 45:03Speaker 5: And we had everything from alternative jazz to middle road
- 45:08Speaker 5: jazz to very avant-garde and then a lot of independent
- 45:11Speaker 5: rock stuff and Sonic Youth and, First Beck shows and
- 45:15Speaker 5: Indigo Girls, all that kind of stuff came through.
- 45:18Speaker 1: So what made you go from New York to L.A.
- 45:19Speaker 1: to open a second? That was the second club, right?
- 45:22Speaker 5: It was the second, and at the time, for me,
- 45:24Speaker 5: the only other. Yeah, I had a Bill Graham wannabe feeling.
- 45:30Speaker 1: As we all do, right? In the industry, you want
- 45:33Speaker 1: to be the best.
- 45:34Speaker 5: But the Knitting Factory and what I got really focused
- 45:37Speaker 5: on in 97, 98, and we built L.A. in 99,
- 45:42Speaker 5: you know, so I was already 12 years into the club,
- 45:44Speaker 5: was the whole world of records, TV content. You know,
- 45:51Speaker 5: we overdosed on technology, right? So we had a deal
- 45:55Speaker 5: with A & M Records, which was what got us
- 45:58Speaker 5: started in the record business. And by the time I
- 46:01Speaker 5: left in 03, we had 300 titles under the Knitting
- 46:06Speaker 5: Factory label brand. It was a pretty interesting... you know,
- 46:10Speaker 5: record company meets content generator. And between the dot-com sort
- 46:16Speaker 5: of bust in 99, 2000 and then 9-11, things made
- 46:21Speaker 5: it were very, very difficult. And that, again, talk about
- 46:24Speaker 5: my impeccable timing, you know, that after being open in
- 46:28Speaker 5: Hollywood for about a year is when, you bust really
- 46:34Speaker 5: hurt the tourism industry big time, not just in New York,
- 46:37Speaker 5: but in, you know, Hollywood. And that it made it
- 46:40Speaker 5: very difficult from that time forward.
- 46:43Speaker 1: Both sides of the country simultaneously growth. And then you
- 46:48Speaker 1: decide to sell.
- 46:49Speaker 5: Sell sounds much better than truly the story. You know,
- 46:54Speaker 5: I was a naive entrepreneur. I'm certainly way older, a
- 46:58Speaker 5: little wiser.
- 46:59Speaker 1: Today. You all learn by doing, right? But you know,
- 47:02Speaker 1: I better fail. Failure is the best lessons, right?
- 47:05Speaker 2: It absolutely is.
- 47:06Speaker 5: And I, I encourage my team to make mistakes as
- 47:09Speaker 5: much as possible. Just don't make them repeatedly, but yeah.
- 47:13Speaker 5: And I took my first investment money in 96. I
- 47:17Speaker 5: took then a second round in 97 and then another
- 47:20Speaker 5: in 98 and then a fourth in 99. So multiple
- 47:23Speaker 5: layers of vaulter capital or venture capital, whatever you, however
- 47:27Speaker 5: you want to call it.
- 47:28Speaker 4: I diluted myself out, essentially. So by the time.
- 47:32Speaker 5: The 2000 came, I might have had 50% of common shares,
- 47:37Speaker 5: but I really didn't control the company that I had
- 47:41Speaker 5: started anymore. And it made things very challenging with the
- 47:46Speaker 5: investors and those who.
- 47:49Speaker 4: Had the preferred control of the stock.
- 47:52Speaker 2: Did you still own any of.
- 47:54Speaker 1: The knitting factory? No, I got out. So you did
- 47:58Speaker 1: sell your shares at some point.
- 47:59Speaker 5: I sold my shares that were worthless. What I ended
- 48:02Speaker 5: up selling was my board seat. Cause they couldn't stand
- 48:06Speaker 5: me at board meetings where I was like, you shouldn't
- 48:09Speaker 5: do this. You shouldn't add, you got to think about
- 48:11Speaker 5: this again. And they're like, Jesus Christ, you know, like
- 48:14Speaker 5: shut the fuck up. Just, you know, what can we
- 48:17Speaker 5: do to get you out of here? I'm like, well,
- 48:19Speaker 5: buy my shares out. So, um, no, I, I, I
- 48:22Speaker 5: think I got paid to stop being a pain in
- 48:24Speaker 5: the ass.
- 48:25Speaker 2: And it was nothing.
- 48:26Speaker 5: And basically the little bit of bupkis, there you go,
- 48:29Speaker 5: was put into City Winery. So I was able to
- 48:34Speaker 5: just take the little bit that I had and put
- 48:36Speaker 5: it into the new venture.
- 48:38Speaker 1: Now, what was the break from the time that you
- 48:39Speaker 1: left Knitting Factory to the time you opened your doors
- 48:42Speaker 1: in the first City Winery? What was the gap there?
- 48:45Speaker 5: I wandered in the desert for three years, basically. I'm
- 48:50Speaker 5: bringing in all the Dewey references.
- 48:52Speaker 2: Loving it.
- 48:53Speaker 1: It's Sunday morning. We should be having some walk and
- 48:56Speaker 1: schmear with this.
- 48:58Speaker 2: I already did. It's a little later for you.
- 49:01Speaker 1: We're on the West Coast.
- 49:02Speaker 2: I already had my morning minion. I got out basically
- 49:05Speaker 2: in 2003.
- 49:05Speaker 5: In 2004, I did three really pivotal things in 2004.
- 49:17Speaker 5: Number one, I made a barrel of wine out in California.
- 49:20Speaker 5: and I truly drank to Kool-Aid. I was like, I'd
- 49:23Speaker 5: always been a collector, but the art, the craftsmanship that
- 49:28Speaker 5: goes into winemaking, I never got to really observe it
- 49:31Speaker 5: in the same way. And so I fell in love
- 49:32Speaker 5: with the craft of winemaking. The second thing I did
- 49:35Speaker 5: is I started a concert series at Carnegie Hall, which
- 49:38Speaker 5: I do to this day. It's the Music Of, and
- 49:41Speaker 5: that has now raised about $ 2. 5 million for charity. It's
- 49:45Speaker 5: a 20-person best of a particular honoree. So I've done
- 49:50Speaker 5: everyone from the Rolling Stones to Bob Dylan to Joni Mitchell.
- 49:54Speaker 2: It's a great series.
- 49:56Speaker 5: You can see it, Music Of, and it raises money
- 49:58Speaker 5: for music education.
- 50:00Speaker 2: And then the third thing I did.
- 50:01Speaker 5: Was I started a little Hebrew school for my kids
- 50:04Speaker 5: in Tribeca called Tribeca Hebrew. In 2004... We had 23 kids. 2005,
- 50:12Speaker 5: it jumped to 85 kids. In 2006, it went to
- 50:16Speaker 5: 140 kids, all going to Tribeca Hebrew. And we, you know,
- 50:21Speaker 5: it was an afterschool program. Now, I was not going
- 50:24Speaker 5: to be a principal of a Hebrew school. I clearly
- 50:26Speaker 5: wanted to be.
- 50:27Speaker 2: Back in the business.
- 50:28Speaker 5: But those three, four years between 03 and starting City
- 50:33Speaker 5: Winery at the end of 07, was a very interesting year.
- 50:37Speaker 5: But I knew what I wasn't going to do, which
- 50:39Speaker 5: was pure philanthropy, and that I wanted to do something
- 50:43Speaker 5: with wine and the craft and the authenticity of actually
- 50:48Speaker 5: making this great beverage and then combine it with live
- 50:52Speaker 5: music and create a great experience for people. So it
- 50:55Speaker 5: was a pretty formative couple of years. It sounds like
- 51:00Speaker 5: you think of something and then you figure out how
- 51:03Speaker 5: to do it.
- 51:04Speaker 4: Yeah.
- 51:04Speaker 2: I mean, you hire really good people. I hired a
- 51:06Speaker 2: great winemaker.
- 51:08Speaker 5: We have some great chefs, obviously great operating people, restaurant people,
- 51:13Speaker 5: Shlomo Lipitz, who's head of my programming. He started as
- 51:17Speaker 5: an intern. I remember thinking, I'm never going to give
- 51:21Speaker 5: up programming. That's the one thing I'm never going to,
- 51:23Speaker 5: you know, it's my Rolodex, my contacts, you know, and
- 51:27Speaker 5: then within six months, he did such a great job,
- 51:30Speaker 5: you know, that started to get delegated as well. And
- 51:33Speaker 5: now we have a incredible programming team, and we're thrilled
- 51:36Speaker 5: to be truly putting on 7,000 shows a year between
- 51:40Speaker 5: all our locations and a lot of tickets and a
- 51:44Speaker 5: lot of great experiences for people.
- 51:47Speaker 1: Lomo has been on the podcast. He's an interesting guy,
- 51:51Speaker 1: to say the least. Not only does he oversee the booking,
- 51:54Speaker 1: but he also plays for the Israeli national baseball team,
- 51:58Speaker 1: which is an interesting combination that you're not going to
- 52:01Speaker 1: find anywhere else in the world. But He's a mensch
- 52:04Speaker 1: of a guy and super talented in clearly everything he does.
- 52:09Speaker 5: Not everything, but I give him incredible credit. I love
- 52:13Speaker 5: the fact that he has worked for me for 18 years.
- 52:17Speaker 5: He's always gotten the time off to play baseball. I
- 52:21Speaker 5: think your time on is really important, but your time
- 52:24Speaker 5: off is just as important. As long as, you know,
- 52:28Speaker 5: when you spend time out of the office, you come back,
- 52:31Speaker 5: And you really give it everything when you're.
- 52:33Speaker 2: In the office and he gives it everything.
- 52:35Speaker 5: He's a perfect example of, of an incredible, uh, employee
- 52:40Speaker 5: with passion for our brand and wanting to make it better.
- 52:43Speaker 1: So he was on episode one 26 for anybody that
- 52:46Speaker 1: wants to check out city whiners. It's a great story.
- 52:49Speaker 1: So what's next? What's the vision? Obviously you've mentioned the
- 52:52Speaker 1: venues you're looking at, but in a grand scale, what's
- 52:55Speaker 1: your vision for the future?
- 52:56Speaker 4: You know, I kind of explained how with, with the knit,
- 52:59Speaker 4: we did so much around content and, and I guess IP,
- 53:04Speaker 4: you know, we just, we own copyrights, we owned publishing.
- 53:08Speaker 4: We had TV series that were aired in 20 countries
- 53:12Speaker 4: live from the knitting factory did so much of that. I've,
- 53:16Speaker 4: I've gone against that thinking with city winery. I love
- 53:22Speaker 4: nothing more than to get a big bear hug from
- 53:26Speaker 4: an artist who just said, you know, I had the
- 53:29Speaker 4: greatest meal backstage where I went with my wife and
- 53:32Speaker 4: I came to see a show and, you know, you
- 53:34Speaker 4: treated us really well. And thank you.
- 53:36Speaker 1: Thank you.
- 53:37Speaker 2: It all is good.
- 53:38Speaker 5: Versus an artist who looks at you in the eye
- 53:41Speaker 5: and goes like, do I have some residuals? You know,
- 53:44Speaker 5: that Larry David, I like, you know, do you owe
- 53:47Speaker 5: me some residuals from that, you know, Japanese TV show
- 53:50Speaker 5: thing we did, you know, like, so the, IP thing
- 53:53Speaker 5: is I've kept at bay.
- 53:55Speaker 4: I don't really want to do that. I really want
- 53:58Speaker 4: to try and scale as many magical moments in as
- 54:02Speaker 4: many places as we can on a nightly basis. So
- 54:05Speaker 4: what gets me off right now is not having a
- 54:09Speaker 4: record label or ownership of any copyright.
- 54:12Speaker 2: I love the idea of the potential.
- 54:15Speaker 5: Now we have 10, but having 20 or 30 locations
- 54:20Speaker 5: where every single night, We're creating this experience for both
- 54:25Speaker 5: the artist and the customer to have this connection and
- 54:28Speaker 5: create this magic.
- 54:29Speaker 2: And that really does get me off the idea of.
- 54:33Speaker 5: Scaling the multiple experiences that can happen in the right market.
- 54:38Speaker 5: So yeah, I want to keep growing this thing. Uh,
- 54:41Speaker 5: I'm young enough and hopefully reasonably smart enough right now,
- 54:44Speaker 5: or maybe I'm total idiot, but like now seems like
- 54:47Speaker 5: a good time in our society. maybe not in our
- 54:51Speaker 5: economy and maybe not with what's going on in the
- 54:54Speaker 5: food industry and the drinking industry, right? We're seeing people
- 54:58Speaker 5: consuming less and drinking less. We're seeing some challenges in
- 55:02Speaker 5: the world of ticketing. But to me, that's all opportunity
- 55:05Speaker 5: to create a better space, one that will be in
- 55:08Speaker 5: higher demand and more important for our overall health in society.
- 55:14Speaker 5: So I want to keep growing, you know, city wineries
- 55:17Speaker 5: all over. That's what I want to do.
- 55:19Speaker 1: The last question I have for you, and I think
- 55:21Speaker 1: it's what everybody's wondering, is there a point in your
- 55:24Speaker 1: mind where you sell the chain to one of the
- 55:28Speaker 1: big promoters or one of the restaurant companies?
- 55:31Speaker 5: You know, maybe, maybe not. Like everything always has a price.
- 55:36Speaker 5: So to say, oh, I have so much damn integrity.
- 55:41Speaker 5: I would never consider selling to the man. you know,
- 55:44Speaker 5: that's bullshit. You know, everything there's, there's always a, a
- 55:48Speaker 5: number out there, but right now the most important thing
- 55:51Speaker 5: is to me is, is finding capital to keep growing
- 55:55Speaker 5: this thing and keep me busy. My, my grandpa worked
- 55:59Speaker 5: till he was 91 years old. You know, there's something
- 56:02Speaker 5: in the, the Bengals Dorf, it was shortened to Dorf
- 56:06Speaker 5: at Ellis Island, but like something in the DNA that,
- 56:10Speaker 5: you know, my grandfather, my, Dad and my children, we
- 56:15Speaker 5: have and we enjoy work. And when you can't really
- 56:18Speaker 5: tell the difference between work and play, and you're having
- 56:22Speaker 5: so much fun at what you do, you know, I
- 56:25Speaker 5: don't want to change that. I want to keep doing
- 56:27Speaker 5: what I'm doing.
- 56:28Speaker 4: So as long as I can do what I'm doing,
- 56:30Speaker 4: that's my goal.
- 56:31Speaker 1: So capital, maybe another joint venture kind of concept, but
- 56:35Speaker 1: another 35 to 40 years of you at the helm
- 56:37Speaker 1: is what I'm hearing.
- 56:38Speaker 2: If I can live that long, Zygosun.
- 56:41Speaker 1: Bringing the Yiddish all day long.
- 56:42Speaker 2: Love it. Michael Dorff, Promoter 101.
- 56:44Speaker 1: From scaling the magic and intimacy to figuring out what
- 56:48Speaker 1: gets you off. Thank you so much for spending Sunday
- 56:51Speaker 1: morning with us.
- 56:52Speaker 2: Hey, it's my pleasure.
- 56:53Speaker 4: I've been a listener for a while and I enjoy
- 56:56Speaker 4: most of the guests you have.
- 56:59Speaker 2: This is Bob Rue with Live Nation and I'm on
- 57:01Speaker 2: Promoter 101.
- 57:02Speaker 1: And now the quote of the month. Strive not to
- 57:05Speaker 1: be a success. but rather to be valued. This one
- 57:09Speaker 1: comes to us from the great Albert Einstein. Jewish family,
- 57:13Speaker 1: do you think?
- 57:13Speaker 4: Albert, Albert Einstein.
- 57:15Speaker 1: Albert's busy at Temple right now with the holidays, but
- 57:19Speaker 1: he'll get back to you after the holidays and his
- 57:21Speaker 1: fasting is done. Once he breaks the fast, Albert will
- 57:24Speaker 1: call you back.
- 57:24Speaker 4: Shalom to all of our listeners out there. I'm recording
- 57:27Speaker 4: this podcast on the high holiday.
- 57:29Speaker 1: We are not recording this podcast on the holidays, the
- 57:32Speaker 1: day after the holiday. I'm already a bad enough Jew
- 57:35Speaker 1: as it is. Let's be clear. Yesterday was the holiday.
- 57:37Speaker 1: Today is the day after the holiday. Dan's in Seattle
- 57:40Speaker 1: and I'm in London. I have no idea what day
- 57:42Speaker 1: it is.
- 57:43Speaker 2: We're global, baby. Global.
- 57:45Speaker 1: And I'm actually in Mill Valley. That's right.
- 57:48Speaker 3: You are. I have visited Dan and his wonderful wife, Lodi,
- 57:52Speaker 3: and his daughter, Reese, and his dog, Sammy, at their
- 57:54Speaker 3: beautiful new home in Mill Valley. And I am still,
- 57:57Speaker 3: like the team, saying Wasserman in Seattle.
- 58:01Speaker 1: There you go. Hey, hey, it's David Marcus from Ticketmaster.
- 58:05Speaker 1: Get your tickets to hear me on Promoter 101.
- 58:07Speaker 2: Where does the time go?
- 58:09Speaker 3: Thank you so much for tuning in to this 249th
- 58:13Speaker 3: episode of Promoter 101. Until next time, friends, if you
- 58:16Speaker 3: want to hear from us in the meantime, drop us
- 58:18Speaker 3: a line. Hit us at steiny at promoter101.
- 58:19Speaker 4: Net.
- 58:21Speaker 2: We'd love to hear from you.
- 58:22Speaker 1: Thanks for listening. We'll be back October 29th. And from
- 58:25Speaker 1: then on, you can catch us on the last Thursday
- 58:28Speaker 1: of every month.
- 58:30Speaker 4: And between now and then, we're wishing you sold-out shows.
- 58:33Speaker 1: For the month ahead.
- 58:34Speaker 4: Cheers.
- 58:35Speaker 1: Call your mother. Ooh. Ba-da-ba-ba.
- 58:42Speaker 2: Ba-da-ba-ba. All righty. All righty. Promoter 101. Visit the buffet
- 58:53Speaker 2: called Promoter 101.
- 58:53Speaker 1: Promoter 101.
- 58:54Speaker 5: Promoter 101.
- 58:55Speaker 2: Promoter 101.
- 58:56Speaker 1: Promoter 101. I don't know why No one