Latest / The Jon and Marc Podcast
What Actually Works in Law Firm Marketing: Cassidy Lewis’s Marketing Playbook
How do you compete when national law firms flood your market with endless billboards and ad spend?
According to Cassidy Lewis — CMO of Cooper Hurley Injury Lawyers and founder of the CMO Academy — the answer isn’t more ads. It’s building a brand people meet before they need you.
In this episode of The Jon & Marc Podcast, Cassidy shares how she’s redefining law firm marketing through community, referrals, and a relentless focus on client experience.
From refusing to automate intake, to teaching firms how to systematize “personal nuggets,” to preparing for the AI-first future of search…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.