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EP88 - Connection Before Conversion: Copywriting Strategy with Genevieve White
What if the secret to better bookings wasn't flashier photos or bigger marketing budgets—but simply finding the right words?
In this episode, we sit down with Genevieve White, a travel copywriter and coach based in Scotland's remote Shetland Islands. Genevieve helps vacation rental hosts and tourism businesses move beyond bland, AI-generated content to create messaging that actually connects with guests.
You'll discover why copywriting isn't about grammar perfection or clever wordplay—it's about understanding who you're writing for and having the confidence to tell your story authentically…
The skinny
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