Latest / Uncomfortable Conversations with Josh Szeps / "Facebook Whistleblower" Frances Haugen
Transcript
- 0:00Get A Humans, welcome to Safe Space for Dangerous Ideas.
- 0:06Here's a dangerous idea for you, all of the negative effects that you know accrute you
- 0:13from social media use.
- 0:16The algorithms that reinforce what you want to believe and demonize the things that you
- 0:20don't want to believe.
- 0:22The echo chambers that keep you liking and commenting and scrolling and clicking and
- 0:26sharing and arguing the recommendations that tailored just for an automaton like you
- 0:33to ingest into your algorithmic robot brain.
- 0:37The self-judgment that comes from overuse of social media, the anxiety, the bullying,
- 0:43the praying of perverts on underage users, that hollow panoply, that universe, that mosaic
- 0:49of negative consequences that constitute the vast psychological experiments that is social
- 0:55media use in the 21st century, all those downsides may not be the regrettable side effects of
- 1:04the core product of connecting people.
- 1:07Those negative effects may actually be part of the core product, fundamental to its
- 1:13addictiveness, fundamental to its business model and the people who run those social
- 1:18media companies know it.
- 1:22That is basically the conclusion to which today's guest came when she left Facebook and
- 1:26became a whistleblower.
- 1:28She collaborated with the Wall Street Journal a few years ago on a bombshell series of articles
- 1:32unveiling what Facebook knows about what it could do to prevent user harm and what it is
- 1:38failing to do.
- 1:40Mark Zuckerberg has been a busy little bunny on the witness stand in Washington DC lately.
- 1:46You may have heard amid all of the Trump chaos that there is a big court has going on.
- 1:50The US government is suing meta under antitrust for allegedly maintaining a monopoly.
- 1:57It could reshape the future of social media, depending on which way the case goes.
- 2:01It is one of the most consequential antitrust cases in tech history.
- 2:05It will impact privacy regulation.
- 2:06It will impact big tech.
- 2:07It will impact social media.
- 2:09Francis, today's guest, started working at Google, should probably working out at Google
- 2:15as well.
- 2:16They have gyms on site.
- 2:18She worked at Yelp.
- 2:19She worked at Pinterest and ended up at Facebook as a product manager and a data engineer.
- 2:24She herself helped to design some of the algorithms that initially figured out how to rank results,
- 2:32how to rank your feed, to put in front of you what is most likely to make you linger and
- 2:37share and like and click.
- 2:40She became disillusioned with that.
- 2:42As I say, she made global news as a whistleblower.
- 2:45I want to talk to her about ever since having met her about a year ago when I was on a television
- 2:51panel show in Australia with her, called Q&A.
- 2:55In the green room afterwards, I said, you've got to get on the show.
- 2:57It's taken this long just to line up our schedules to discuss with her.
- 3:01In an ideal world, how would she advocate?
- 3:04In fact, how does she advocate with them on profit that she now works with, reforming
- 3:07social media to make it more humane in the most simple and achievable ways?
- 3:13Please enjoy.
- 3:14This conversation with the one they only, Francis Hagen.
- 3:19There's still this kind of like grinding sense that the big tech companies are possibly
- 3:25large and like we have no control and blah, blah, blah.
- 3:28But if you actually look at the details of how even meta has changed over the last four
- 3:34years, it's pretty dramatic.
- 3:37Just a couple days ago, they announced that they are going to now detect when under 18
- 3:42year olds are using their platforms and lying about their age.
- 3:45I like, for example, examining the content that they can post, which they could have
- 3:48done a decade ago, but they chose not to because the service grows faster.
- 3:52When you know it's just ignore, you have eight year olds that are using your service.
- 3:56Just to clarify, when you say, analyze the content that they're posting, this has been
- 4:00a point that you've made for a long time, which is they say, well, we can't really verify
- 4:05people's ages.
- 4:06We have to take their word for it because otherwise we would have to implement some kind
- 4:09of a internal police state requiring every user to provide ID and that would be bad for
- 4:14whistle tours and so on.
- 4:16You've made the point that if you actually sat down with them and you set around a table
- 4:20and were like, okay, what are the 10 to 15 easiest things that we could do other than
- 4:24that to try to establish people's ages, they would easily come up with them.
- 4:28They just don't want to do those things.
- 4:30One of which would be track what young people are telling each other because quite frequently
- 4:36a 10-year-old will say that they're 13 and then we'll jump on and as soon as they've
- 4:39got their profile, we'll be talking to a bunch of other 10-year-olds about how they're
- 4:4310.
- 4:44Exactly.
- 4:45A staff that I think most parents would be shocked by is even two years ago, so we can
- 4:50assume this number is probably worse now.
- 4:52Even two years ago in 2022, this is like two and a half, 30% of seven to nine-year-olds
- 4:59were on some form of social media.
- 5:02We are not talking about should a 13-year-old, should a 14-year-old, should a 15-year-old
- 5:06be on social media.
- 5:08We need to be having a conversation of should a seven-year-old, should an eight-year-old,
- 5:10should a five-year-old be on social media.
- 5:12I think while we can have an honest, intellectual conversation, and I feel actually quite conflicted
- 5:18on it.
- 5:19I'm not a prohibitionist.
- 5:20I just want to see safer social media get built.
- 5:23I think most of us can agree that having eight-year-olds, changing their behavior to get
- 5:28more likes and go viral, is probably not developmentally appropriate for them.
- 5:33Just while we're on the question of age-gating, because I know this is a hot topic at the
- 5:37moment, and the Australia is pretty aggressive.
- 5:39Pregnant Australia.
- 5:40On this, yeah, yeah, and thank goodness for it since I have seven-year-olds, and I want
- 5:45that gate as close as tightly as possible until 16.
- 5:49But the question of ideas, I've never quite understood why this is a potential human rights
- 5:54violation or terrible for whistleblowers if you could.
- 5:58Couldn't you just have an exemption where if you don't want to upload an idea, you can
- 6:02just send an email and they'll allow you to create an honest account, but at least the
- 6:07additional bit of friction would probably discourage a lot of underage people from doing
- 6:11so.
- 6:12I think ideas are one of these things where there's a lot of potential ways that it goes
- 6:16just badly.
- 6:17Like, we assume perfect competence, we assume people following the rules, and that just
- 6:26can't be counted on for the wide number of social media platforms that exist.
- 6:30Like, there isn't one or two reasons.
- 6:33So when you think about the way that ideas are handled in well-functioning high-tech places
- 6:38like Australia and Scandinavia and places where when you're applying as a US citizen
- 6:46to come to Australia and to get the visa waiver, you can now, like, just hold your passport
- 6:51over your smartphone and it knows what it is and it detects all the information, there's
- 6:56like facial information.
- 6:57That's a pretty example.
- 6:58Stuff, there's like, there are heaps of examples where I need to verify my identity for
- 7:03some instant organization that is collaborative with my state, like the state government,
- 7:09for example, whether that's like the equivalent of the DMV or something like that or a Medicare
- 7:13or something.
- 7:15And it'll be a third party app, which has two factor authentication and stuff.
- 7:19And they can, so you don't need to give up your own sensitive information to the entity
- 7:24itself.
- 7:25But you outsource that.
- 7:26Couldn't you have a collaborative central social media clearing house that just verifies
- 7:31people's ages in as anonymous and secure a way as possible and then gives them a tick
- 7:36of approval or not depending on what age.
- 7:39So I think you could hypothetically do, like, so they often talk about this concept of zero
- 7:43knowledge proofs, where you have an outside organization and you have some kind of credibility
- 7:49or credential that you can carry on the internet without disclosing who your fundamental identity
- 7:55is.
- 7:56Because I think one of the things that it's sometimes just taking for granted for particularly
- 7:59in Australia is not all places are equally functional and that systems that when they're
- 8:03put in place often get used for counter purposes in places that are less, less functional.
- 8:08And before we get too far, I think one of the key things to also talk about is I think
- 8:12identities are a distraction, like people respond really emotionally when we start talking
- 8:17about IDs because there are, there are these kind of implications of, you know, the state
- 8:22is watching over me or whatever.
- 8:24I think the important question to ask is what extra do we actually get versus say looking
- 8:29at people's faces when they sign up, looking at the content they engage with, looking at
- 8:34simple things like how fast do they type, can they spell, how do they hold their phone?
- 8:40You know, I watched an interview with a kid, was it with a number of kids about roadblocks
- 8:45and labor exploitation, which I think is a fascinating topic.
- 8:48You have this $10 billion company that was built on the backs of child labor, like kids
- 8:52writing games and then having very, very unequal rules around monetizing those compared
- 8:56to say YouTube or any of the or TikTok.
- 9:00But the interview this kid is part of that documentary and the, you know, the, the, the
- 9:06journalist to just spend a few minutes talking his kid about how passionate he is about
- 9:09running his business where he makes these video games and makes $100 a month or something.
- 9:14And she's like, is everything you don't like about this platform?
- 9:17And this little 10 year old without missing a beat goes, he did when creepy adults talk
- 9:21to me.
- 9:23And she like was startled, right?
- 9:25Because in roadblocks, everyone is like a cartoon, like how do you know you're talking
- 9:28about creepy adults, right?
- 9:29You can't show your face even if you wanted to show your face.
- 9:32And he's like, they tie so fast, right?
- 9:37Like we have all these things where, you know, maybe adding ideas would get 0.1% more
- 9:42precision than we currently have.
- 9:44But if it means that we don't act, because people get scared and the platforms, these
- 9:48are fear monger, like we just don't use them.
- 9:51Right.
- 9:52Okay.
- 9:53So yes.
- 9:54And you're, I mean, of course, I'm speaking now that you say that I realize that I'm speaking
- 9:56in such an old fashioned, funny, dirty way in an era of AI to think that you would need
- 10:01a physical, you know, identification card that has this stamp of approval of some kind
- 10:07of authority.
- 10:08I feel like my grandmother holding carrying papers around war-torn Europe or something
- 10:12is showing papers.
- 10:13Obviously, AI is going to have more sophisticated ways of sorting out the characteristics of
- 10:18people who attend versus people who are 18.
- 10:21But we have gotten sidetracked by the youth thing because I am more interested in just
- 10:25your general snapshot.
- 10:26I mean, this is a vast cycle of experience that all of us are going through, not just
- 10:30young people, right?
- 10:31And I don't know whether or not we're on a better or worse trajectory than we might have
- 10:37worried that we would be 10 years ago.
- 10:38So let's just start there.
- 10:39Like, how would you?
- 10:40Sure.
- 10:41In other words, this is a problem that I think we all are aware of.
- 10:44But it's hard for us to articulate exactly what the problem is, but you spend your life
- 10:47articulating what the problem is.
- 10:49So can you define for us what the problem is?
- 10:54I was at a really basic level.
- 10:55It's that a handful of corporations and one is an outlier of badness in this way, which
- 11:02is meta because it's run by one person with these handful of corporations that are pretty
- 11:07fundamentally unaccountable to the countries they operate in.
- 11:10You know, they've done a wonderful job of selling complete chaos within the government
- 11:14in the United States to the point where, with even a 60-co-sponsors, we couldn't get
- 11:19our kids safety law passed last year, right?
- 11:21You know, I would say we probably have a much more toxic environment than even Australia
- 11:25does.
- 11:26And it doesn't matter because they've so much fun around it.
- 11:31But when we move to, like, I think the important question, so there's two things.
- 11:38So one is that question of unaccountability, the corporations that don't really have
- 11:43any checks and balances on them.
- 11:44We have no right to even basic transparency anymore because they shut down the few little
- 11:50windows that we had into these platforms over the course of the last couple years.
- 11:55That combined with the fact that they really intimately impact all of our lives.
- 11:59Like even if you, yourself, don't use social media, you interact with people every day
- 12:03who do use social media.
- 12:04I've just been a lot of time on it.
- 12:06You only need 3% of a population on the streets to have a revolution.
- 12:11If you have systems where people aren't picking out what you focus on, but AI's are picking
- 12:16out.
- 12:17You get into a situation where people can pull down these rabbit holes where they keep
- 12:20seeing more and more reinforcing content.
- 12:23That's about needing disorder.
- 12:25That's about paranoia about the government.
- 12:28That's about racial hatred.
- 12:29And it's one of these challenges where when we have no accountability, we have no ability
- 12:34to see if the problem's getting worse or like what is the level of severity, which means
- 12:37we don't actually get to choose to use these products.
- 12:41It's a really serious situation.
- 12:43And just to channel the inevitable concerns or pushbacks of conservatives when they
- 12:48hear you articulate the problem in that way, I would also remain alert to the fact that
- 12:55the echo chamber effect is not just at the 3% of the extremes, but we are all in an ambient,
- 13:02I guess there's a ring of concentric circles of greater or lesser influence and capture
- 13:07by our own echo chamber.
- 13:09100%.
- 13:10And thus they become blind spots that include, including in the media where, as you may
- 13:15have seen during covert, for example, or over the trans debate, there'll be consensus
- 13:19that develop as a result of the soup that you're swimming in, the kind of social media
- 13:25that you're consuming, the kinds of penalties for being a dissenter from a mainstream orthodoxy
- 13:32that conspire to limit your thinking and make you perhaps more serious or more blinded
- 13:38to other points of view.
- 13:39And certainly the left was vulnerable to that over the past five years as well.
- 13:43100%.
- 13:44But I think one of the ways to think about it a little bit is even very, very basic things
- 13:49which would allow people to consent to what they're using, if you don't have informed consent,
- 13:54you're not actually consenting.
- 13:56What seems as basic as, we have no guarantee, when people say things like, can we see every
- 14:03post that was seen more than 100,000 times in the United States, right, like none of those
- 14:09posts violate anyone's privacy, right, if 100,000 people see something, that's not private.
- 14:14They turn around and they play things like the privacy card.
- 14:17They say, we can't do that because we violate people's privacy.
- 14:20And so it's one of these questions of, you know, if you don't get to see what echo chambers
- 14:25exist in society, so you don't get to decide how to govern systems like this, you don't
- 14:29get to see what echo chambers you're in, though we are a little bit better than we were
- 14:33four years ago.
- 14:34Right.
- 14:35So four years ago, I started talking about the right to reset that you should have the
- 14:39right to reset any algorithm that you interact with and go back to whatever is the default
- 14:44that they start with because people notice when they start going down rabbit holes often.
- 14:49It's not just a thing where people have no idea what's going on.
- 14:54You know, for the first time that got interested in Instagram a couple of months ago, you know,
- 14:59it's not super obvious.
- 15:00You have to know how to navigate the menu, but you do have a right to reset today.
- 15:04Imagine if we had that in more platforms or if you got learned, if you started sliding
- 15:08down a rabbit hole, those are real changes that we can make and not censor anyone.
- 15:13So I mean, the right to reset sounds good, but it's not the right to read to opt out
- 15:18of an algorithmic curation of content, right?
- 15:21I mean, I think this whole question about whether or not a company like Facebook or
- 15:26Meta is a publisher or whether it is just a supposed clearinghouse through which other
- 15:33individuals are capable of contacting each other is sort of belied by the fact that obviously
- 15:40they're putting their finger on the scales of certain types of content and not on other
- 15:44types of content.
- 15:45It's not like when Facebook started out and it was just a reverse chronological feed
- 15:51of all the things that the people you follow had been posting.
- 15:53Now, it intentionally elevates some things and intentionally demotes other things and
- 15:58it's all very well to say, well, I want to reset so that I no longer see quite so many
- 16:04skinny women with big boobs, but it's not going to take very long after resetting for
- 16:09it to notice that I spend more time hovering over images of skinny women with big boobs
- 16:13or whatever it might be, chocolate cake, then I do over charts of, you know, national
- 16:19debt levels during the Greek financial crisis.
- 16:23And so isn't the actual solution to provide a restructuring or an option for restructuring
- 16:29social media such that there isn't a constant algorithmic feedback loop that is borrowing
- 16:34me into whatever rabbit hole happens to be the most attention capturing?
- 16:40So I think one of the, this is like a kind of a root thing in terms of a figure out what
- 16:45is the path forward is how do you set a system of rules or incentives that gets the
- 16:49outcome that we want, right?
- 16:52And I think one of the things that we can all agree on is that we would like to give
- 16:56consumers genuine choices.
- 16:58And the case of what you described, like, I want to have social networks where I only
- 17:03hear from the people that I choose to hear from, right?
- 17:05I don't want you to push me into mega groups with hundreds of thousands of members so that
- 17:09my feet is always full.
- 17:10Like I don't want the algorithm to be constantly so hyper personalized and tuned, like I want
- 17:16to get an ambient sense of like what other people are being exposed to, you need to take
- 17:20a step back and say like, well, right now, what are the incentives that cause these products
- 17:25to become what they are?
- 17:26And I think one of the core ones, and this is just a quote in the, probably the other
- 17:30biggest whistleblower.
- 17:31I should know, Sarah Williams has come out.
- 17:33I used to say Arturo Behar was the largest other whistleblower from Facebook, but that's
- 17:38not true because Sarah is doing a great job.
- 17:41So I would say, so Arturo Behar, who was the big whistleblower about two years ago.
- 17:46He came forward and said, I worked, I did a bunch of really in-depth work, polling children,
- 17:51right?
- 17:52You know, asking children about their experiences on Facebook, asked hundreds of thousands
- 17:56of kids in the United States.
- 17:57Now they found was that one in eight girls, between the ages of 13 and 15, which really
- 18:04means all the way down to those seven-year-olds, just to be super honest.
- 18:09One in eight girls trained 13 and 15, so they received an unwanted sexual message in
- 18:13the last seven days, in the last week, one in eight.
- 18:18And he said, in front of the sudden, you know, if we want that number to go down, the only
- 18:23way it's going to go down is if Mark Zuckerberg has to report it next to his profit and loss
- 18:28numbers each quarter.
- 18:30And I think there is a basket of simple metrics.
- 18:33You know, you can't play the privacy card here and say, oh, people's privacy is being
- 18:37violated.
- 18:38We can't tell you anything about the platform.
- 18:39I mean, there's a basket of metrics.
- 18:41There are things like, when you poll users, maybe this could be kids, this could be adults,
- 18:45there's various ways of infrastructure this.
- 18:47And as in the question, I control my usage of the platform.
- 18:51I feel in control of how much I use the platform.
- 18:53I can stop whenever I want to.
- 18:55Or if I say, does this interfere with your ability to go to bed when you want to?
- 18:59Do say yes.
- 19:01If you start after a report metrics like that, you will start to push products away from
- 19:07being so addictive and so hyper-tuned, because the only way you make those numbers go down
- 19:11is by giving people more control, giving them a little bit more of a great debt crisis,
- 19:17and a little bit less of whatever their most vulnerable foibles.
- 19:24I mean, that strikes me as being a little bit like a gigantic company is producing toxins
- 19:32that contaminate everybody, and your solution to it instead of addressing the production
- 19:37of toxins is to force them to report in their annual reports about how many toxins they're
- 19:43releasing.
- 19:44It's better than nothing.
- 19:45And quantity.
- 19:46Right.
- 19:47It's better than nothing, but it'd be better to address the toxins themselves in the sense
- 19:51of addressing it.
- 19:52So the challenge, so it's interesting, like I love your analogy.
- 19:56I think it's very germane, right?
- 19:58Like there's this question of like in lots of other arenas, we have really basic bright
- 20:03lines, like we have ways of distinguishing, is this good or is this bad?
- 20:08What's so different about technology?
- 20:09What's so different about social media?
- 20:11And the thing that we have seen time and time again is if you write a law and you prohibit,
- 20:16you describe a thing, and even if you describe it very precisely, the companies go and make
- 20:20a slightly different thing and say, this is no longer the same thing.
- 20:23It's very, very hard.
- 20:24So for example, are you going to ban all personalization?
- 20:28People like, like the personalization and Netflix people love that, you know, I'd say
- 20:32even on YouTube, like YouTube has a much less like, you know, people reporting, I've been
- 20:37damaged by YouTube compared to saying I've been damaged by Instagram or damaged by TikTok.
- 20:42You know, there, there's, there's, it's really difficult to come in and say with a blanket
- 20:47like, oh, you, you can't do this anymore.
- 20:50No, I mean, I don't, yes, so, so, but, but somewhere between the bludgeon of you can't
- 20:56do this at all and the, the feather duster of tell us how bad it is, and hopefully be
- 21:02shamed.
- 21:03So I think there isn't in between.
- 21:04Yeah.
- 21:05So I think one of the interesting questions is happening right now with section 230.
- 21:08So I, there, I've heard rumor, I think this is incredibly dangerous.
- 21:11I don't support it at all.
- 21:13I've heard a rumor that certain people in, in, in the Senate are saying, hey, we should
- 21:19just sunset 230, we should set three years from now.
- 21:23Uh-huh.
- 21:24So, so for context, so I like to apologize to Australia and apologize to the world.
- 21:30It's my duty as a journalist to ask silly questions because lots of people and not a, don't
- 21:34follow.
- 21:35No, it's not a sling question.
- 21:36It's very, it's very important.
- 21:37So way back in 1996, we just have these things called bulletin boards and a bulletin
- 21:41board is kind of what it sounds like, you know, you know, bulletin boards like that cork
- 21:44board thing.
- 21:45You put a little pin in it and other people can read stuff that you pin to the bulletin
- 21:48board.
- 21:49Bolton boards were basically like chronological feeds where there'd be different conversation
- 21:53topics and you'd just post a thing in and fall into that flow, that chronology of whatever
- 21:58that topic was, not very stimulating, but people loved them.
- 22:03People loved them.
- 22:04People spent all their time on them back in 1986.
- 22:07So this problem arose on two sides.
- 22:09So on one side, there was one of these bulletin boards and they didn't do anything and someone
- 22:17said something disparaging about a company that was not true and sued the bulletin board
- 22:24for hope soon.
- 22:25And the courts ruled because they weren't doing anything, they were like a neutral conduit.
- 22:30They weren't a publisher.
- 22:31They weren't responsible for what people are saying.
- 22:33But a different court case came out that was almost identical.
- 22:36Only this platform did take a certain amount of proactive action.
- 22:40They went in there and they removed meal pornography, they removed a few other things.
- 22:45And the courts said, hey, because you are going in there and curating that experience,
- 22:50you've taken responsibility, you are a publisher.
- 22:53So this very unfortunate situation arose where companies that were trying to create higher
- 22:58quality experiences were being fined, were being punished and companies that were reckless
- 23:03and doing nothing were viewed as like, oh, then you have no responsibility.
- 23:08So Congress stepped in and said, hey, you have the right to curate without giving up
- 23:12this safe harbor position.
- 23:15And for publishers in general, the service providers in general, if you are providing
- 23:19a space for people to speak on the internet, you are not responsible for the content that
- 23:23those people produce.
- 23:25So fast forward in time and we get into a very, very different world.
- 23:29So instead of having everything you see, we picked out by other humans in your community,
- 23:34even if that community is a digital community.
- 23:36And the order is just, you know, you are, you are the one acquiring information.
- 23:40You are hunting down and learning things.
- 23:42We move into a world where these things called recommendation feeds appear.
- 23:46And it's quite late.
- 23:47It's like 20, 20 years, close to 20 years, it's like 2011 is when like the first algorithmic
- 23:53feed shows up in Facebook and it takes another like five years for Twitter to fall.
- 23:58Did Facebook find any of that?
- 24:00By the way, Francis.
- 24:02Oh, I think Netflix had an algorithmic feed at that point.
- 24:07So I don't think we can purely say that they were the, oh, no, no.
- 24:10So the first commercially used recommender system was on Amazon.
- 24:13I went and looked up all this.
- 24:16So the first one was like, so it was like, you know, you know, you might want this.
- 24:20You might also like this toothbrush.
- 24:21You might.
- 24:22Okay.
- 24:23But Facebook was the first social media platform to, yeah, to start, start fucking around
- 24:29with what gets, gets to go at the top and what gets to go at the bottom.
- 24:32And I think, I think one of the ways to think about this and I, I, I want to be clear,
- 24:36I am partially responsible for the world that we live in today because I worked at Pinterest
- 24:40and I was, I was the product manager who, who picked out what you saw in Pinterest,
- 24:45you know, and, and one of the things that Pinterest saw, and this is the same arc that took
- 24:49place on Facebook.
- 24:50It basically is a very similar arc to anywhere that chooses to go down the algorithmic
- 24:54direction is they started out with a network where you chose who you received content from.
- 24:59They found that people didn't consume enough that it was too hard to go and, and build
- 25:04out a community to hear from.
- 25:05So they started getting new topics, tops of kind of a little bit like groups, you know,
- 25:09they're getting chunkier things where you'd say, you like cooking.
- 25:13Now you're going to get, we'll always know we can fill your feed with cooking stuff.
- 25:17And then they went one step further and said, we now understand the significance, like
- 25:21the meaning of this content better.
- 25:24We know that you don't just like cooking, you like vegan cooking, you like gluten-free
- 25:28cooking.
- 25:29We're going to give you specifically that.
- 25:31And the challenge is that as we move from humans to computers, you know, we say, hey,
- 25:37we want you to consume more and so we are going to figure out using computers how to make
- 25:41sure we always are showing you things, you never are going to get bored.
- 25:44We also get into a zone where those computers don't actually know what they're showing you.
- 25:48And they don't understand significance, they don't understand the ancient idea that often
- 25:53our greatest vulnerabilities are the things that we're drawn to.
- 25:57And so we end up in this place where, you know, section 230 is now being applied to those
- 26:04algorithms.
- 26:06So before it was this question of, well, if we provide a space at all for people to post
- 26:11it, then we have to give immunity to the people who are providing that space because
- 26:15there's no way to ensure that never, like never anything gets through.
- 26:20But the flip side now is, when matter is more than any given piece of content is that
- 26:26content selection system.
- 26:29And right now there are no consequences for optimizing that system to be harmful to you
- 26:33other than the risk that you may leave.
- 26:36Right.
- 26:37And so just to make a few analogies here, because this is obviously a hybrid space, which
- 26:42is neither a newfangled kind of newspaper, nor an old fashioned phone service, right?
- 26:48You know, because I hear all these analogies being made.
- 26:51Well, the internet is just like a phone service, right?
- 26:53So it's like a utility essentially.
- 26:54It's a series of tubes.
- 26:55It's a series of tubes, as the Republican Senator famously said.
- 27:00The internet is not something that you just dump something on.
- 27:03It's not a big truck.
- 27:05A series of tubes.
- 27:07The obviously, if there were no algorithm in the room, if I was just receiving the posts
- 27:14that my friends and businesses that I follow had been posting in a reverse chronological
- 27:18order, then that would be true.
- 27:19That would be akin to a phone company being held liable for the conversations that I
- 27:24have, you know, on the telephone that would be unfair.
- 27:29On the other hand, if it is a lot more like a newspaper where it's choosing what to
- 27:33show me and what not to show me, you know, even if it's not writing the articles itself,
- 27:40let's suppose it's a news aggregator service or something like that, Apple News or, you
- 27:44know, the associated press or something where it's taking in content from other people
- 27:48and then arranging them.
- 27:49Then obviously, it does have a responsibility to be held accountable for the kinds of things
- 27:53that it's showing me and any double serious consequences they might have.
- 27:57It's interesting that you point out the existence of the human versus non-human because when
- 28:01you mention Netflix, that got me thinking we, as you say, we do want a certain amount
- 28:07of curation, like one of the great clever tricks of Netflix was in the early days to
- 28:14identify what productions it should green light on the basis of user behavior, you know,
- 28:20House of Cards comes about because they notice that people who watch Kevin Spacey movies
- 28:25also watch David Fincher movies and also like British political crime shows.
- 28:31And so they buy the rights to a British political crime show and they get David Fincher to direct
- 28:37it and they get Kevin Spacey to star in it and you end up with a great product that tickles
- 28:41the likes of me.
- 28:44Where are we, like I am sympathetic to the anti social media argument that says that as
- 28:51long as there is an algorithm involved in the loop, you are a publisher because you
- 28:56control the algorithm.
- 28:58But it sounds like you're not crazy about abolishing section 230, which would seem to
- 29:03me be a logical consequence or conclusion.
- 29:06I want to agree.
- 29:07I want to say that that's my position.
- 29:08I think my position is not that we should rip the bandaid off and say we're going to
- 29:11sunset it in three years because we are in a position right now where we're very bad
- 29:16at passing laws.
- 29:17Right, we pass progressively less laws every year, like every new session of Congress,
- 29:24we pass less laws from the one for it.
- 29:25And it's the point where we don't really do budgets while we end up a year behind
- 29:33on passing the budget because we can't even agree on that.
- 29:37Then you threaten to drive the government off a cliff and have the United States default
- 29:40on the internet and then everyone comes down.
- 29:42We're classy like that.
- 29:44The first time I went to Australia to talk with representatives, I got to go to
- 29:51De Canberra.
- 29:52I got to meet all these interesting people.
- 29:54It was while we didn't have a speaker of the house and I kept being asked, so why are
- 30:01you in Australia?
- 30:02And I'd have to be like, well, we haven't had a speaker of the house for 11 days.
- 30:05That hasn't happened since 1860.
- 30:09We're back to a phase.
- 30:12Hopefully it won't last forever.
- 30:13We'll see how it goes.
- 30:14I feel for you.
- 30:15I feel for you.
- 30:16Also, can I just say we're about to have a federal election in less than two weeks and
- 30:22I've never felt more grateful to live in such a boring country because you have these
- 30:26two very boring, gray, faced, middle-aged, bureaucratic men fighting about basically nothing.
- 30:34And I'm like, thank goodness for boring politics.
- 30:40Anyway.
- 30:41Carry on.
- 30:42To flatter all the Australians, my husband and I have had conversations about where would
- 30:47we live in the world if we didn't live in Puerto Rico.
- 30:49And we would probably, I hate to pick a team, we'd probably live in Melbourne.
- 30:53Yeah.
- 30:54I like Melbourne.
- 30:55It's delightful.
- 30:56Yeah.
- 30:57It's right.
- 30:58But to finish the thought, so this question is, okay, so if Section 230 is flawed, if
- 31:02like literally we've gone to the point where, for context, 44 U.S. states have sued
- 31:08Meta saying, hey, you straight up lied about hurting kids.
- 31:13Like you knew you were hurting kids, you were like, let's just drive this bus off the
- 31:16cliff.
- 31:17No one's going to catch us.
- 31:19When they went to the courts, Section 230 is so flawed that the judge said, hey, you
- 31:24don't have a case because it's not illegal to intentionally harm children, like knowingly
- 31:29intentionally harm children under Section 230, like that's where we've gone to.
- 31:35So if Section 230 is so flawed, like why, what should we do with it?
- 31:39Because that's the real issue.
- 31:40The issue is there's the world without Section 230, the internet will break, like you cannot
- 31:46run the internet as it currently is.
- 31:48So what's the alternative?
- 31:49And the thing that I've been suggesting, and this will potentially make your blood
- 31:55boil because it does let the tech companies a little bit off the hook, is I think they
- 32:00should have to, like for some specified set of harms, right?
- 32:05We have to actually structure a little bit more than the Europeans did, even though I love
- 32:09that the Europeans just said, if you know there's a harm, you've got to deal with it.
- 32:12You guys tell us about it.
- 32:14I think for some set of harms, and we need a process for how we add harms over time,
- 32:19so for some set of harms, maybe start with 5 or 10, the companies have to disclose enough
- 32:26data, and we can, we have a conversation, even say what some initial data should be,
- 32:31enough data that we can tell the magnitude of the problem, and they should have to disclose
- 32:35what they're doing to make that problem less bad.
- 32:39And if they do those two things, and they give us ways to substantiate that they are
- 32:43actually executing that plan, remember we're not specifying the plan, they're specifying
- 32:49the plan, they set some kind of sense of you must be making progress, or we will rule
- 32:52you in contempt, give them safe harbor for those specific harms, because right now our
- 32:58situation is we have right no right to any data, and so questions like, does this interfere
- 33:05with your sleep?
- 33:06You know, a third of kids in the United States are on, a third of high schoolers are on
- 33:12screens till midnight or later, most school nights, which means probably 10 or 20% are
- 33:18on till two.
- 33:19Right?
- 33:20Like we have so little data that we don't have the right to know what fraction of the population
- 33:23says, I have trouble going to bed because of this application.
- 33:26Why can't we pull them independently?
- 33:28Why do we need the, the, the, the consent of the social media companies?
- 33:32I think that's a great idea.
- 33:34Like I think it's one that that is definitely a thing where there's value in doing more
- 33:38large skill polling.
- 33:40Um, I strongly encourage people have funding sources for that, or you know, an appropriate
- 33:45statistics background, um, but I think one of the key challenges there is in the United
- 33:50States, we've actually really struggled with polling in the modern era, as you might have
- 33:54noticed from our presidential figures, because, um, the ways of accessing people that has
- 33:58gone actually quite hard.
- 33:59Right.
- 34:00So, um, I do strongly support that, but we, we have to figure out funding sources for
- 34:03that.
- 34:04Right.
- 34:05And I guess if you put it inside the app, if you coerce the social media companies to
- 34:07comply, and there was a pop up, you know, inviting people to take part in a 22nd survey,
- 34:13uh, every once every few weeks, then that would probably be a more effective way than
- 34:17trying to call the model landline during dinner and asking to speak to a 10 year old member
- 34:21of the household.
- 34:22And that's the only thing too, is like, how do you contact native roles?
- 34:25Yeah.
- 34:26Right.
- 34:27Other than through the app.
- 34:28And just to just before we leave section 230, I hear this as a, as a, as an article
- 34:32of faith from people I trust who know a lot about tech that it would be disastrous for
- 34:36the internet to abolish section 230, you know, the whole edifice would collapse.
- 34:42Bear with me for a second, since we're in a moment of, uh, US government is playing
- 34:47with devaluing the dollar and erecting, you know, and turning its back on all kind,
- 34:51on NATO and the global financial system and kidnapping people and kidnapping people.
- 34:56Like if we're in the, it's not, it's not immense words.
- 34:59Yeah.
- 35:00So if we're in the blue sky zone of like everything is possible and none of our previous
- 35:04assumptions can be held as, as givens, why is it a given that the internet, the way
- 35:09that social media currently conceives of it has to remain.
- 35:13Like if you abolish section 230 and all of a sudden, they can't have the algorithms
- 35:18that they have without being accountable and they get delused by lawsuits from private
- 35:22citizens and they have to change the algorithm.
- 35:26Why would that not just be similar to when Ralph made a forced car companies to introduce
- 35:31seatbelts and they were like, well, we can't.
- 35:32There's no way you can't put a seat on every single car or the expectation that we have
- 35:37of McDonald's that not a single McDonald's hamburger anywhere in the world should make
- 35:41somebody sick.
- 35:42You can imagine if we live in a world where McDonald's hamburgers made people single
- 35:45the time.
- 35:46McDonald's would say, you can't pass a law.
- 35:48How?
- 35:49There are billions and billions of burgers.
- 35:50How can we possibly, you know, it's going to change the whole, well, yeah, maybe it
- 35:53just has to change.
- 35:54Maybe the whole thing just has to be burned down the way that it is and they'll find a
- 35:57way to deal with.
- 35:58I feel like I think that my job has two, two planks to it.
- 36:03So one is to give people hope that things can change because they actually have changed
- 36:08much last four years as a result of the kind of pressure that we're putting on the platforms
- 36:12now.
- 36:13But it's to also, I remind people that there are things we want technology to be able
- 36:18to do.
- 36:19The technology is likely never going to be able to do.
- 36:21At least not a way that we would want that wanted to be executed.
- 36:24I'll give you an example.
- 36:25So some of the things that right now would go into effect if I, I section G31 away is
- 36:33like, for example, right now, if you are seen as promoting terrorism, like you are liable,
- 36:40right?
- 36:41And that's actually a thing that is true, that is for systems that aren't like social
- 36:44media platforms.
- 36:45That's true on the internet today.
- 36:47What is terrorism?
- 36:48Right?
- 36:49You know, in the case of the Luigi Mangione shooting, that's where a guy went and assassinated
- 36:55the CEO of United Healthcare.
- 36:56It's the largest healthcare company in the United States.
- 36:59He never put out a manifesto.
- 37:01He never, like the manifesto that was released, the cops released it, he didn't release it.
- 37:07It's he killed one person, like there's not really a basis to say that he's a terrorist,
- 37:11but he's being charged with terrorism.
- 37:13You know, there's a lot of different things where this administration particularly would
- 37:16come out and say these protesters aren't protesters, they're terrorists because they
- 37:19broke these windows, but they scare people.
- 37:22And as soon as you start having fuzzy lines, now we need to go to the platforms and say,
- 37:26you need to go find all the people who potentially are dangerous.
- 37:30Those are now liable for it.
- 37:32And when that happens, like one of the core, the reasons why I always end up coming back
- 37:37on, you know, we want to have metrics, we want to see improvement in metrics, there's
- 37:40a lot of different ways to get from point A to point B when it comes to check.
- 37:44Lots of different ways we do this.
- 37:46The reason why I don't say you need to take down every act of hate speech is because computers
- 37:51don't understand what we're saying, right?
- 37:55There's a huge amounts of gray lines.
- 37:58And you end up being in a situation where if you want to guarantee you get every last piece
- 38:02of hate speech or every last piece of terrorism content, you will take down huge spots of totally
- 38:08innocent content.
- 38:09Okay.
- 38:10It was the computer, not exactly sure.
- 38:11Okay.
- 38:12I mean, you're all right.
- 38:13You've won me over on that point.
- 38:14Let me try to see if I can split it apart and split hairs here.
- 38:18Suppose you...
- 38:19I will welcome it.
- 38:21Suppose you retained immunity for the social media companies from state prosecution, right,
- 38:27either at a federal or a state level.
- 38:28So you can't go after them for terrorism content.
- 38:31You can't go after them for hate speech or whatever.
- 38:34But you make them for the first time become civilly liable to lawsuits from individuals
- 38:41who claim that they've been harmed by being sent down a rabbit hole because their daughter
- 38:46was looking for dieting tips and ended up consuming lots of anorexia content, for example.
- 38:53So they have more of a responsibility or more of a duty of care towards their uses, but
- 38:57you're not opening the door for them to be hounded by the authorities.
- 39:01Would that assuage your concerns there?
- 39:03I think there's an opportunity to go in and pick categories of harm.
- 39:08And this is one of the places where it gets really can not just the United States is if
- 39:12we were to sit down and find where the overlap is.
- 39:15Like the place that I think is possible to start as kids are like coming in and saying
- 39:19like there are categories of known harms.
- 39:22Like one of the projects that my nonprofit is working on is we've made a taxonomy of
- 39:26harms and kids and we have about 40 discrete harms that have at least some evidence.
- 39:31There's a huge range.
- 39:32Some of them are very, very meticulously researched.
- 39:34Some are more conversations that are just becoming prominent, things like labor exploitation.
- 39:41The first laws in the United States around making money off your kids on social media
- 39:44are just being passed now.
- 39:47You know, I think you can go in there and say, let's try it out.
- 39:50Riley, let's try it out for eating disorders.
- 39:52Let's try it out for depression.
- 39:54Let's try it out for sleep deprivation or impacts on schools.
- 40:00But the challenge there again, I think the path actually is going to let you get there
- 40:05or like what would be the remedy from the court is things like saying, let's go and
- 40:10agree to this in metrics, let's make sure you are actually asking children and adults
- 40:14on what their experiences are because to quote our show again, when it comes to things
- 40:19like unwanted sexual imagery, Facebook was saying there was basically no unwanted sexual
- 40:25imagery being distributed.
- 40:26And when you ask kids, lots of them said, this is what my experience is online.
- 40:31And so it's one of these questions of we need to change the process of how we create technology
- 40:36and we need to change the way that we watch how that technology is being developed
- 40:41because it's been basically acting in a vacuum up until now.
- 40:45One thing that occurs to me as a potential entry point that's between the bludgeon we
- 40:49were talking about earlier of banning algorithms or banning personalization on the one hand
- 40:55versus the light feather of mere transparency on the other would be to change the business
- 41:01model of social media companies and people who love that.
- 41:04Play with the question of the only metric at the moment is the amount of time that you
- 41:09spend on the website.
- 41:10I mean, these are free platforms, which means they have to deal in your attention and sell
- 41:15it to advertisers.
- 41:17Is there a way of, so that you don't have to go around and play a game of whack-a-mole
- 41:21where you try to fix all of these problems that are emerging from a single cause which
- 41:25is that they have to hold your attention as long as possible and therefore make their
- 41:28products as addictive and radicalizing as possible so that they're sexy.
- 41:33Can you, how would you do, could you do that?
- 41:36Could you basically say like, okay, you're no longer going to be driven by time on site
- 41:40as the metric.
- 41:41Now it's going to be X or you have to have, I don't know, a paid system, I mean, not that.
- 41:46Yeah.
- 41:47What's possible?
- 41:48So one of the things, when I'm feeling more mischievous, the thing that I always try
- 41:55to get people to just imagine, like imagine if we did this is, you know, back when I
- 41:59was working at Pinterest, so I had a job very similar to what exists at Facebook.
- 42:04We were tweaking the algorithms, you know, as time we could get used to the site, how
- 42:08many as we could get you to click on, you know, this was maybe 2016, 2017, a more innocent
- 42:15time on it.
- 42:17And back when we thought Facebook could change the world in positive ways, you know,
- 42:23we pushed out a single change, this is just one change, we came in and said, hey, one
- 42:31of the challenges of picking content with computers is computers don't understand the
- 42:35concept of boredom, right?
- 42:37So if I'm picking out content and I'm like, I want to give you the thing you're most likely
- 42:41to save next on Pinterest, I'm going to give you a thing as identical to the last thing
- 42:46you did.
- 42:47So for example, if you pin a daisy, like a pillow with a daisy on it, I'm going to find
- 42:52all the white flowers I can for you, like all the pillows with white flowers.
- 42:57But the problem when you do that is people get bored.
- 43:00And so we went in there and we made a relatively simple model where we put all the content
- 43:05in the world into 6,000 buckets, not a ton of buckets, given how complex the world is.
- 43:09But we went there and said, hey, we're going to make sure we sprinkle content from different
- 43:14buckets in your feed.
- 43:15You're not going to get deluge in any given thing.
- 43:19And that one change increased global consumption by 6%.
- 43:23And for context, we have 300 million users globally.
- 43:27Like I sucked up lifetimes.
- 43:29What does that metric mean in the context of pins?
- 43:32It means how many pins did you look at?
- 43:34No.
- 43:35People spent 6% more time.
- 43:37Like we spent, we took whole lifetimes away from people from one change, right?
- 43:43But the interesting thing was while people looked at 6% more pins, Facebook, Facebook,
- 43:48Pinterest only made about 2.5%, 3% more revenue.
- 43:52So you can say, how did that happen?
- 43:54Like if you're looking at more content, like I thought we had this direct relationship,
- 43:57like you look at content, I get to show you ads, I get money.
- 44:00So why did people not, why did Pinterest not make 6% more money?
- 44:05And it's because the people who we impacted the most were people who were already consuming
- 44:12a lot of content.
- 44:13Like the most profitable second you spend on a social network is the first second you're
- 44:18there.
- 44:19My first minute you're there.
- 44:21The longer you're on there, each incremental minute the platform makes less and less money
- 44:25from you.
- 44:26Because they show you all of the ads they think you're going to most likely click on right
- 44:29up front.
- 44:30Like all their best ads are going to go right up front.
- 44:33And so there's this interesting question of if they make progressively less and less money
- 44:37off you.
- 44:38And we know that harm is at least partially correlated with people who get sucked into
- 44:43these platforms really intensely.
- 44:45But if you went in there and said, hey, there's some syntax, you know, we're going to tax
- 44:50you at a certain rate for a amount of content consumed, we're going to base it on whatever
- 44:57your platform is.
- 44:58And basically make it such that if you have this person who is beyond some cut off, you
- 45:04stop making money off them after they've been on there for an hour or two hours, something
- 45:07like that.
- 45:09And use that money to fund in-person community.
- 45:12That's community centers.
- 45:14It's places to dance.
- 45:15That's playgrounds for kids because right now these platforms are pulling in billions
- 45:20and billions, tens of billions, hundreds of billions of dollars, taking a small amount
- 45:24of that from disincentivizing the most severe addiction would change the way our communities
- 45:30worked.
- 45:31That's fascinating.
- 45:32You said a sin tax.
- 45:33I heard sin tax.
- 45:34But it's like a sin tax.
- 45:35Yeah, sin tax.
- 45:36Yeah, sin tax like we applied to alcohol or tobacco.
- 45:39That's interesting.
- 45:40We've got that.
- 45:41So everyone gets an hour a day on social media and then after that the company has to
- 45:46pay a 10% tax on the second hour and a 20% tax on the third hour and a 100% tax on
- 45:52everything beyond the third hour day or something.
- 45:56I like it.
- 45:57Because then platforms would come in there and say, hey, the thing that's most valuable
- 46:00to us now is you continue to use the platform six months from now, right?
- 46:04You've shifted the focus away from optimizing for the pure short term and made it so that
- 46:09if you really want to maximize the value of this user, retaining the user is now the
- 46:13most valuable thing.
- 46:14And when you look at how people churn off of these platforms, like I had to go and start
- 46:20rereading through the documents that I brought out of Facebook recently because I'm going
- 46:24to be participating in a lawsuit like that we're trying to bring justice to some kids.
- 46:31And I've never had to testify before, like non-acor case, because I'm sitting there rereading
- 46:35the documents and one of the things that I was shocked by and I was like, God, this
- 46:39just shows you how short-term thinking this organization is.
- 46:43They had a chart that showed if you were in the top tiers of consumption, like basically
- 46:50everyone else had the similar chance of still using the platform six months from now.
- 46:56But if you were in the top tiers of consumption, you got a real ding off that, like people
- 47:00could tell their lives are being harmed but they left.
- 47:04And right now, there's nothing that they get evaluated on a quarter by quarter basis
- 47:09in terms of how much money they make.
- 47:11There's no incentive in there to be like, we need to actually pair it back a little bit
- 47:15now so that we can have more users in the future.
- 47:18But this would create that incentive.
- 47:20It's totally logical.
- 47:21I mean, it makes sense.
- 47:22If a person drinks twice a week, then they're likely to still be drinking in six months.
- 47:27Then if they get up in the morning and drink a bottle of vodka, if they get up, they're
- 47:30probably not going to be drinking.
- 47:31Like something's going to give, you know, it's six months later.
- 47:34Same, you know, if you use cocaine once every three weeks, maybe you're still going to
- 47:37be using cocaine in six months.
- 47:39If you're using cocaine all day every day, you're probably not going to be using it again
- 47:42in six months time.
- 47:43Like something's going to happen.
- 47:45That's really interesting.
- 47:46Something's going to go.
- 47:47Yeah, exactly.
- 47:48That's right.
- 47:49One way or another.
- 47:50I mean, the other thing that interests me that your organization is doing is this idea
- 47:53of a simulated social network.
- 47:55What is that?
- 47:56Oh, you know, I wanted to do a similar social network one day.
- 48:00We currently don't have the resources to that.
- 48:02So you're just focused in on standard of care.
- 48:05So to give you a little bit of context.
- 48:08So when we teach physics, you know, people think, oh, sciences, like sciences are objective.
- 48:13You know, like there's one true truth.
- 48:15Like when we teach physics to anyone except for like graduate students or like later
- 48:21years of being a physics major, we teach with these simplifications that are not real.
- 48:27You know, we talk about spherical cows.
- 48:29We talk about springs that don't weigh anything that never heat up, no matter how much
- 48:35we move them, that moves through a vacuum.
- 48:37You know, we do simplifications, but those simplifications are still powerful enough
- 48:41that we build intuition.
- 48:43So for example, in the case of that spring that has no weight that never heats up, we still
- 48:47learn about the math that causes something to oscillate.
- 48:50Right?
- 48:51It's really powerful.
- 48:54When it comes to social networks, we don't need to have social networks that are perfectly
- 49:00high fidelity to what we see in real life.
- 49:02We need to have ones that are follow the general rules that we know of social software.
- 49:08And at this point in my life, I've worked on four social networks.
- 49:11I can tell you wholeheartedly, there are patterns that were peaked over and over and over again.
- 49:17You know, we can go in there and take a bunch of people, people, you know, make people
- 49:22simulate people. They're not super complicated.
- 49:25They have simple interests.
- 49:27They're basically numbers.
- 49:28I wanted to use emojis.
- 49:29You like all content on here is just emojis.
- 49:32People have emoji interests.
- 49:34Make it really simple.
- 49:36But it allows you to then go in there and say, let's try out different ways of distributing content.
- 49:41You know, we can simulate a little social graph of who's connected to him.
- 49:45We can simulate how much you like each of these people.
- 49:48We can simulate how likely are you to seek attention?
- 49:50How lucky are you to actually post?
- 49:52And we can go through and generate some of this with some synthetic data
- 49:56and make it such that you can teach a class where you can learn data science
- 50:01by going and looking at data that is very, very messy, very, very complicated.
- 50:06But it has fidelity for these generalized principles of social networks.
- 50:09And the reason why that's important,
- 50:12No, you were just about to answer the question, which was what is the utility?
- 50:17So the reason why this is so important is, you know, when I sit down with people and I say,
- 50:20you know, there's other ways of making a social network safer,
- 50:23other than choosing which ideas Ken or Ken not be said.
- 50:27Right? There's ways to safety that don't involve censorship.
- 50:31People look at me like I'm talking about how gravity is only optional.
- 50:35Right? People like, what do you mean?
- 50:37Like there's no way we can make it better.
- 50:38But I'll give you an example.
- 50:39Like Arturo Bayhara talked about the idea of like for bullying, right?
- 50:43Bullying is a great example where AI's are not going to understand what is bullying.
- 50:48They just don't like you, they can understand a few slurs.
- 50:51They can maybe understand a little bit tone.
- 50:53But like if you actually want to stop bullying,
- 50:55you would take down so much innocent content it would make things really dysfunctional.
- 50:59But if you come in there and say, let's, let's use this as a suggestion.
- 51:03You know, we don't have to be right for suggestions.
- 51:05We can be wrong lots and lots of time.
- 51:07But if you come in there and just say, hey,
- 51:09people have said that content like this,
- 51:11when they receive it, it hurts their feelings.
- 51:14About 50% of kids don't send that message.
- 51:18Right?
- 51:18The platform didn't decide what they could or couldn't say.
- 51:20That kid decided, am I going to actually,
- 51:22that gave them a moment of pause?
- 51:24Or you know, you were talking about this.
- 51:26Like should the algorithm be picking on content you receive or should other people?
- 51:30How does that play out?
- 51:31And we can actually do that if we have a simulation.
- 51:33We can teach people so they have intuition themselves.
- 51:36And they can go out and build better social networks.
- 51:39And is the simulation inhabited by bots for the purposes of the students and researchers being able to
- 51:46analyze it or is it, I mean, because I could also see the utility in having
- 51:50a simulation that is populated by some cohort of real users.
- 51:55They may be in turns or researchers themselves.
- 51:57But in order to understand the group dynamics of the way that people spawn to different incentives,
- 52:02different algorithms, when you tweak this, I mean,
- 52:05given that the social media algorithms are essentially a black box and we don't really
- 52:08understand what they're prioritizing or how, couldn't you also sell up your own social media,
- 52:13networks, small scale sort of scientific, I guess, AB.
- 52:18I think you would end up getting, so I'll take a step back.
- 52:22So one of the most important data sets that has ever been made available
- 52:27for studying how humans actually relate to each other.
- 52:29How information flows within a company is the Enron email database.
- 52:34So Enron was an energy company in the United States.
- 52:37They did some very naughty things like you'd say,
- 52:40how can an energy company kill people?
- 52:42People died in California because of how the power got shut out,
- 52:45shut out, how they made power surge and price.
- 52:48All kinds of things that were very, very illegal.
- 52:50But when they went bankrupt and their executives went to jail,
- 52:55the company email database got released as like an exhibit in the lawsuit,
- 53:00like you know, in the bankruptcy or in the criminal proceedings.
- 53:02And so researchers can actually go in there and see genuine people who have genuine
- 53:07motivations in genuine relationships, in genuine context,
- 53:10and understand how they relate to each other.
- 53:13When you go and put a bunch of interns in a room and say, talk to each other,
- 53:17you might be able to get 20, right?
- 53:21Like it's one of these questions about scale.
- 53:23That when we look at the phenomena of social networks,
- 53:25we're talking about somebody known as a long tail effect.
- 53:28So long tail effect says, you know, we often use the shorthand
- 53:3299 1% rule.
- 53:35So that means 90% of people say nothing.
- 53:39They just consume.
- 53:40They just scroll.
- 53:41They read 9% will do light actions.
- 53:44It's like a like comment and 1% of people produce all the content.
- 53:49So even if I had 100 interns,
- 53:52I wouldn't really have a social network.
- 53:54Well, to be fair, I was thinking more along the scale.
- 53:57I was thinking more along the scale of a drug trial where you'd have a thousand people.
- 54:00Oh, when you're a thousand.
- 54:01But sure, I mean, yes, you're right.
- 54:03You're not going to replicate perfectly 100 million people.
- 54:06But even in the skill of like 5,000 people, right?
- 54:08Like you have a situation where where, you know,
- 54:11the 5,000 people you recruit are going to be much more involved than real people are.
- 54:15Right?
- 54:16Like when I talk to people about like, where do the dangers lie?
- 54:19Or where the dangers come from?
- 54:20One of the first analyses I ran when I was at Facebook was we went and looked at
- 54:27well, how was voice shared amongst people who participated on Facebook?
- 54:32So like voice is known as, so example, like if I do a post,
- 54:37I and is seen by 100 people, I have 1% the voice of someone who writes a post
- 54:44and is seen by 10,000 people.
- 54:47And when you go look at it, the United States came out as the most like little
- 54:52de-democratic country in the world because about 14% of people made up 80% of the voice.
- 54:58Like there was actually a good number of voices there, like 1 in 7 people made up 80% of the voice.
- 55:03When we looked at other countries around the world, 1 to 2% of people made up 80% of the voice.
- 55:10And my theory on that is that Facebook existed without algorithms for a long time in the United States.
- 55:17Right?
- 55:17That meant when they started putting an algorithm in place, it knew about a lot of people.
- 55:23One of the biggest challenges when writing algorithmic systems and we face as a Pinterest
- 55:27was when you have a new voice, how do you know how much audience to give them?
- 55:32Right? It's really hard.
- 55:33And I think at the time that I was at Facebook, you had in other countries because it rolled
- 55:37out so much later, like you rolled out, got popular after there were algorithms.
- 55:42Those only a very small number of people were there to bootstrap those systems.
- 55:47And they ended up getting much, much larger audiences.
- 55:50Fascinating.
- 55:51So just to clarify, assume that you've got a simulation, it's populated with bots,
- 55:57and you're then kind of analyzing and studying it.
- 56:00What's the best case scenario in terms of what you would get out of this thing?
- 56:03Suppose we could give it infinite funding.
- 56:06I think the way I think of it is like right now, the way that we,
- 56:12there really aren't college classes around the United States on designing social networks.
- 56:16Like if we were to look at architecture, like how we design a space, like you know,
- 56:20a church is echoally, it makes you feel small, right?
- 56:24It makes you, it motivates you to be quiet or motivates you to sing and you know,
- 56:28some of others because of how the space is designed.
- 56:30Versus a cafe is designed such that we can have conversations that it encourages us to speak,
- 56:35or like a club is allowed so that we go and get close to each other in a whisper to
- 56:38or like yell at each other, right?
- 56:40We spend so much time trying to figure out how to design our physical spaces to create
- 56:46the relationships and interactions that we want to spend our lives doing.
- 56:49You don't have schools of architecture for social media platforms.
- 56:53An imaginary world would sit down in the past.
- 56:56I just assumed that people in Silicon Valley are spending a lot of time analyzing
- 57:00precisely what shade of blue on the Facebook logo makes people spend more time on site.
- 57:06I just assumed that the problem was that their incentives are all aligned
- 57:10simply to capturing my attention rather than making the space conducive to
- 57:15same conversation.
- 57:16So one of the challenges is that all these patterns that I'm talking about because you don't,
- 57:22let's say, let's talk about SpaceX.
- 57:25If you show up at SpaceX to go build rockets, to go to Mars,
- 57:29you come in with at least five years of graduate education in some kind of
- 57:34aeronautical engineering that teaches you like this is what happens when a rocket fin is this
- 57:39shape, when you make the engine this shape.
- 57:41This is what happens when these two gases are combined.
- 57:44When people show up at Facebook, they show up blind.
- 57:47They start from zero.
- 57:49And one of the challenges is when I was at Facebook,
- 57:52the last of the people who really understood the whole system were leaving.
- 57:57Right, like these are the people who because they had been there at every step of the way,
- 58:00they knew where the bodies were buried, they knew what kind of work didn't work.
- 58:03Like it was super fascinating for me getting to read the documents of these people,
- 58:08because you could tell that the number of voices was diminishing.
- 58:11And like the ability to actually have conversations with all the context, it was going away.
- 58:17And for context, like, you know, places like Google go through these phases too.
- 58:21Like any large company, it gets more and more complicated over time,
- 58:25and you likely only work on a tiny slice.
- 58:27So you start from zero, you work on a tiny slice.
- 58:31It makes it really hard to have these larger interaction conversations,
- 58:37like what do we actually want to build?
- 58:40Because there isn't a systematized way to even learn about it internally.
- 58:44And so what ends up happening is you do run the 50 shades of blue experiment.
- 58:49You don't run the, what if we re-architect it in a really novel and different way?
- 58:54Right, right, because nobody is the rigid Feynman to physics.
- 58:58Nobody is like a general practitioner in medicine.
- 59:01Nobody is like an all purpose.
- 59:03So Feynman is a great example.
- 59:06So for context for your listeners, Feynman was a physicist who became famous,
- 59:09because he actually could explain to people how physics works.
- 59:12He explained to them the beauty of the world that we live in with numbers.
- 59:17He got to launch into physics with probably an undergraduate physics degree.
- 59:22So four years, probably a PhD, five to six years.
- 59:26And then he got to spend 30 years becoming more and more, you know, steeped in the beauty of the universe.
- 59:33I love social software.
- 59:36Like I've said this repeatedly that if I could go work at Facebook again,
- 59:39if I could work at TikTok again, I would.
- 59:41Because these systems shape our reality.
- 59:43And it's just beautiful.
- 59:45Like getting to watch people interact with each other at the scale,
- 59:48there's no social science that is set in the world.
- 59:52The problem though is the vast majority of people who work at Facebook have been there
- 59:56for two years or less.
- 59:58Right, like when I left, my senior already in the company was like 75%
- 1:00:0275% tell or something wild like that.
- 1:00:04And I'd been there for two years.
- 1:00:05And that's because in Silicon Valley, if you don't hop from company to company to company,
- 1:00:09you actually end up making substantially less money, substantially less money.
- 1:00:13And so you have this challenge where people start from zero.
- 1:00:16They don't have a lot of context.
- 1:00:18They probably don't stick around for that long.
- 1:00:19And I want to add one more problem, which is we said before,
- 1:00:22there's not one social network.
- 1:00:24There's many social networks.
- 1:00:26One of the things that was brought up in the recent antitrust trial,
- 1:00:31so just for context, again, for listeners,
- 1:00:33at the FTC, the Federal Trade Commission,
- 1:00:36in the United States has sued meta.
- 1:00:37Then the middle of a giant court case,
- 1:00:39it's really like soapy and like dramatic,
- 1:00:42like they've interviewed Mark from multiple days.
- 1:00:45Cheryl Sandberg, like it's chef's kiss.
- 1:00:48Just fantastic.
- 1:00:51In the government's published a bunch of their exhibits,
- 1:00:53you can like look through 100 pages of emails between these seconds.
- 1:00:57It's the Blake Live Blake court case for now.
- 1:00:59Oh, oh, it's so good.
- 1:01:01It's so good.
- 1:01:03But you look at how they treated even Instagram after they bought it.
- 1:01:11They hoarded the technical talent for designing those algorithms
- 1:01:15in the main company, like they intentionally
- 1:01:17understaffed it so that if it ever got spun off,
- 1:01:19it wouldn't have intellectual capital.
- 1:01:21You look at Pinterest.
- 1:01:22Pinterest had 300 million users.
- 1:01:24And my team had maybe 15 people, maybe 15 people,
- 1:01:30across the whole kind of like quantitative area,
- 1:01:33picking out all the content that everyone got to see in the world on Pinterest.
- 1:01:37And so it's one of these challenges of, you know,
- 1:01:39we assume there is this infinite pipeline of talent,
- 1:01:42this pool of talent, but literally each one of these companies
- 1:01:45is reinventing things from scratch over and over and over again.
- 1:01:49And the idea that we could be so casual
- 1:01:53about designing the spaces that, you know,
- 1:01:54the average kid in the United States spends like three and a half hours
- 1:01:58a day online, average, right?
- 1:02:00So that means like the 70th percentile is probably like five hours, right?
- 1:02:05The idea that we are so casual about the design of these spaces
- 1:02:09is something we really should think and ponder on.
- 1:02:12How do you think about free speech, Frances?
- 1:02:14A lot of this gets framed around that sort of, you know,
- 1:02:19I would call it a punchline, I suppose.
- 1:02:21You know, Elon Musk bought Twitter ostensibly to reintroduce free speech to that platform.
- 1:02:28It's certainly a free place to say certain kinds of things and a less free
- 1:02:32and less conducive place to say other kinds of things.
- 1:02:35When you and I were on television together in Australia,
- 1:02:38I felt like that was a moment when the conversation was,
- 1:02:42I guess being portrayed in a fairly crude binary where I was like
- 1:02:46cast as a person who's supposedly really pro free speech,
- 1:02:49which means that anything goes and then other people are like,
- 1:02:52but hate speech, you know,
- 1:02:53and the Australian government is like,
- 1:02:55we need to impose laws to decide what people can say.
- 1:03:00Oh, yeah. How did I go?
- 1:03:02Did you guys actually end up passing?
- 1:03:03No, that's a questionable loss.
- 1:03:06They weren't thinking about that.
- 1:03:07That law, which was not as bad as,
- 1:03:09ultimately I did a lot of reporting on that that I hadn't done prior to
- 1:03:12our appearance together.
- 1:03:13And it was not as bad as it seemed to be.
- 1:03:16It was not going to allow the Australian government to police what people could say.
- 1:03:19But it was going to allow the Australian government to punish American tech companies
- 1:03:23that failed to report on how they were moderating what Australians say.
- 1:03:29It was perceived as being a sloppy backdoor way.
- 1:03:32But it was really about transparency of algorithms.
- 1:03:34It was mostly about trying to compel.
- 1:03:36It was a dog's breakfast of a law, as we would say.
- 1:03:39It was a hard podge.
- 1:03:40It was ultimately killed in the Senate,
- 1:03:41so it passed the House of Representatives,
- 1:03:43a few independent senators,
- 1:03:45and some greens, I believe, shot it down.
- 1:03:48So that probably puts an end to that level of reform.
- 1:03:53Nonetheless, it strikes me that you have a much more nuanced and kind of a third way
- 1:03:58of thinking about this than to see it as a battle between a free-for-all and censorship.
- 1:04:08So we talked about before this idea of power loss.
- 1:04:12So a power law, the 90 just watch 9% toggle things, do a like, do a comment,
- 1:04:181% create the content.
- 1:04:21Even within that 1%, it again follows another power law.
- 1:04:25So the vast majority of people in that 1% post maybe once a week, once a month.
- 1:04:31A much smaller fraction post every day, or maybe multiple times a day.
- 1:04:34And the thing that I think is really unfortunate about how we have kind of,
- 1:04:39it comes again, like you know what we said before, we don't have a good,
- 1:04:43popular understanding of what's even possible or what's available to us.
- 1:04:47Because we don't have access to the idea that there are a bunch of different
- 1:04:51leveraging and poem, the thing people come to first is why don't we just take the bad thing down.
- 1:04:58And we spent a while earlier talking about the idea that like,
- 1:05:00AI's don't know what we're talking about.
- 1:05:02Like they can't figure out gradations, they don't understand jokes,
- 1:05:05they don't understand, uh, implicate like, uh, when you apply something like,
- 1:05:10if you actually want to remove the bad things, you're going to take down lots and lots and lots
- 1:05:15and lots of good things. Like that is not a realistic path forward. But it is a realistic path forward
- 1:05:20is to say, who is pushing ideas? And one of the things that I think has been really
- 1:05:26obviously in the United States recently, I don't know if this led over into Australia.
- 1:05:30But in the last week or so, there has been these viral videos across a bunch of different social
- 1:05:35platforms of Chinese factory people exposing Western companies for like how they made things.
- 1:05:41And they all came out of nowhere and they're everywhere all at once. And when you look at these
- 1:05:45things, you have to take a step back and say, how did this happen? And the reality is there's a
- 1:05:51lot of people out there that are trying to manipulate how the algorithms function.
- 1:05:56Like we can take for granted the idea that people say hateful things. We have to take one step
- 1:06:01back and say, why is it some hateful things seem to go everywhere and other hateful things don't
- 1:06:05go everywhere? Like it's not a random set of things. One of the things that we saw during
- 1:06:11the referendum you guys had around Aboriginal rights was there were transparency folks,
- 1:06:16there were actively monitoring that situation. And a huge fraction of the loudest voices that
- 1:06:21were happening were pushing narratives in Australia, they didn't live in Australia. They lived
- 1:06:25in the south of the United States, right? Or there was a giant, probably the largest social media
- 1:06:31facilitated genocide to date. It's about half a million people died in Ethiopia a couple of years
- 1:06:35ago. Probably never heard of it. Half a million people died. That wasn't even run by a state. It was
- 1:06:41run by a bunch of people who left Ethiopia who were living abroad who didn't like the ruling ethnic
- 1:06:45group and just started slamming them continually online. So where am I going with all this?
- 1:06:52Computers are good at detecting behavior. They're bad at understanding meaning. So what is that?
- 1:06:59Again, let's unpack that again. If I see that you are not a real person, you don't have friends,
- 1:07:06you don't message back and forth of people, you don't send emojis to your these friends. They
- 1:07:10all send stuff back to you. You are not a person, but you seem to be talking a huge amount and
- 1:07:15pushing out stuff. We have to ask questions about, is that how we want our platforms to work?
- 1:07:23What are the obligations of companies to watch from when people manipulate platforms? Because
- 1:07:30if we just did a better job at that one thing of going in and saying, hey, if you're coming in
- 1:07:35here to just store the platform intentionally, we're just turning you down. You better be really,
- 1:07:42really compelling because we're going to turn the volume down a little bit. It would completely
- 1:07:47change the tone. Why not make social media platforms only for human beings? I love that too.
- 1:07:56I'm saying there's a broad continuum here of things that we could step in and say,
- 1:08:02we see that there are foreign actors. We see that there's interference.
- 1:08:05Facebook, TikTok, Instagram, Twitter, you have obligations to tell us exactly what level of
- 1:08:13investment you're putting into these things. Because one of the things that I documented when I was
- 1:08:17there was I worked with in threat intelligence. There was a team that was doing this. They were
- 1:08:23looking at behavior, they were looking at content. They were looking specifically for people weaponizing
- 1:08:27the platform for influence operations. I was in the sister team that looked at ironically
- 1:08:33counter espionage. This is things like foreign actors intentionally sending malware to you because
- 1:08:39you're a part of a dissident ethnic group, the Wiggers and you're living in Bangkok. If I can get
- 1:08:46you to click on this malware, I can see all your photos, I can figure out where all you hang out,
- 1:08:51I can see your geolocation, we went and looked for the people who were doing that.
- 1:08:58The thing I saw across all those teams, the people who were searching for the child predators,
- 1:09:03looking for the people who were doing scams, looking for the people who were facilitating
- 1:09:08the growth of drug cartels and terrorists, was if they had a tiny amount of more help,
- 1:09:15like we're talking like five engineers, ten engineers, we would have taken 80% of the problem off the
- 1:09:21platform. We intentionally didn't get that. There's things where you could imagine passing a
- 1:09:27loss saying, hey, you have to disclose the size of these teams. You have to let us directly pull
- 1:09:34them for whether or not they feel adequately supported. There's things like this where we could go
- 1:09:39and set it in place, systems of incentives, where we could say, you can't let people abuse your
- 1:09:45systems, because it steals the opportunity from real people to talk to each other.
- 1:09:49There's over-to-beuse like that, the installation of malware, hoodwinking people. There's the case
- 1:09:57of bots just flooding the zone with hostile nonsense. What about the edge cases that are the ones that
- 1:10:04seem to become the most controversial? This came up during the Australian attempt at legislation
- 1:10:09where there were provisions about holding social media platforms accountable for misinformation,
- 1:10:15disinformation, hate speech and things like that. Let's exclude bots for a moment, just talk about
- 1:10:19human beings. One of the things that people like me who are regarded as being on the free speech
- 1:10:25side of things in Australia would say, well, what exactly constitutes misinformation? What
- 1:10:29constitutes hate speech? It's why the computers can't do it. If I say that we should have been
- 1:10:34talking years ago about the integration of Muslim migrants in the United Kingdom,
- 1:10:39is that a form of hate speech in xenophobia and Islamophobia or is illegitimate part of the
- 1:10:44national conversation? The government would come back, the Safety Commissioner, and say things like
- 1:10:49there are clear cut cases of speech that we want to ban on social media, for example,
- 1:10:54telling people that the polling place that they were going to go to on election days closed.
- 1:10:59That, to me, strikes me as, yes, despite my free speech by una fides, I would be happy to ban
- 1:11:08someone from posting that my local polling place is closed when it's not, because that strikes me
- 1:11:13as election interference. Do you have any insight into how we deal with those edge cases? Does AI
- 1:11:20provide any prospect of assisting us in making those adjudications? How do we manage misinformation
- 1:11:27and disinformation when we all live online? I think there's always exceptions that prove the
- 1:11:34rule. I'll give you an example. Child abuse material. Child abuse material, so this is people taking
- 1:11:40inappropriate photos of kids by them online. That's one of the great examples of where
- 1:11:47content moderation actually works pretty well. Because we have been fighting porn in general
- 1:11:52for the last, what is it, 30 years? We've been trying to take porn off of public spaces
- 1:11:58since we had an internet. Because we have been detecting pornography for so long, and we can
- 1:12:02find kids, we're pretty good at finding child abuse material and just not allowing that to be
- 1:12:08distributed, and we're okay when the computer is raw. That's one of these exceptions that prove
- 1:12:14the rule. I think there is a world where you could go through and enumerate publicly and say very,
- 1:12:20very cleanly, election interference, as a thing that interferes with our ability to have a
- 1:12:24democracy. Here are the specific examples of things that are not okay, or you have to give us a
- 1:12:30feed of content that you think is election-related on the weeks leading up to the election,
- 1:12:35and in a public way that can be adjudicated, using these criteria, we can say what kinds of
- 1:12:41means are things that need to be taken down. That's the thing that you can do with relative
- 1:12:45precision, but you can't do a blanket category, like I say, you can't have hateful content because
- 1:12:51what does that mean? Or you can't come in there and say you can't have misinformation. The reality
- 1:12:55is those influence campaigns that foreign interference I talked about before, they don't even care
- 1:13:00of stuff's false. They care if it's divisive. You know, you can have true facts that manipulate people,
- 1:13:06and if you go out there and intentionally find the wedges to divide society, you can have serious,
- 1:13:10serious consequences. So it's more of a question around how are our systems designed,
- 1:13:15what are the incentives to get better systems, and how are we able to hold platforms accountable
- 1:13:20to move in that direction? Francis, from your lips to God's ears, it's great to talk to you.
- 1:13:25I'll ask thanks so much for being on the show. It's hasn't any. Happy to be here.