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How to Stop Overcommitting in Business: Scope, Time, Budget + Better Boundaries · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  In
• 0:00
  today's
• 0:01
  episode,
• 0:01
  we're
• 0:01
  diving
• 0:02
  deep
• 0:02
  into
• 0:02
  a
• 0:02
  topic
• 0:03
  that's
• 0:03
  crucial
• 0:03
  for
• 0:03
  the
• 0:04
  growth
• 0:04
  of
• 0:04
  any
• 0:05
  business,
• 0:05
  and
• 0:06
  that's
• 0:06
  capacity.
• 0:07
  We've
• 0:08
  all
• 0:08
  been
• 0:08
  there
• 0:08
  juggling
• 0:09
  tasks,
• 0:09
  wearing
• 0:10
  multiple
• 0:10
  hats,
• 0:11
  and
• 0:11
  feeling
• 0:11
  the
• 0:11
  pressure
• 0:12
  to
• 0:12
  take
• 0:12
  action
• 0:12
  while
• 0:13
  not
• 0:13
  actually
• 0:14
  having
• 0:14
  the
• 0:14
  space
• 0:14
  to
• 0:15
  do
• 0:15
  so.
• 0:15
  Today,
• 0:15
  we're
• 0:16
  going
• 0:16
  to
• 0:16
  be
• 0:16
  unwrapping
• 0:17
  the
• 0:17
  enigma
• 0:17
  that
• 0:18
  is
• 0:18
  capacity
• 0:18
  and
• 0:19
  exploring
• 0:19
  why
• 0:20
  so
• 0:20
  many
• 0:20
  business
• 0:20
  owners
• 0:21
  find
• 0:21
  it
• 0:21
  challenging.
• 0:22
  And
• 0:23
  most
• 0:23
  importantly,
• 0:23
  we're
• 0:24
  going
• 0:24
  to
• 0:24
  be
• 0:24
  equipping
• 0:24
  you
• 0:24
  with
• 0:25
  practical
• 0:25
  solutions
• 0:26
  that
• 0:26
  open
• 0:26
  the
• 0:27
  doors
• 0:27
  to
• 0:27
  sustainable
• 0:28
  growth.
• 0:29
  And
• 0:29
  honestly,
• 0:29
  Jess,
• 0:30
  this
• 0:30
  is
• 0:30
  truly
• 0:30
  your
• 0:31
  zone
• 0:31
  of
• 0:31
  genius,
• 0:32
  and
• 0:32
  this
• 0:32
  episode
• 0:32
  was
• 0:33
  inspired
• 0:33
  by
• 0:34
  you.
• 0:34
  So
• 0:34
  what
• 0:35
  brought
• 0:35
  this
• 0:35
  up
• 0:35
  for
• 0:36
  you?
• 0:37
  Yeah,
• 0:37
  so
• 0:37
  capacity
• 0:38
  has
• 0:38
  been
• 0:38
  on
• 0:39
  my
• 0:39
  brain
• 0:40
  lately,
• 0:41
  mainly
• 0:42
  because
• 0:42
  of
• 0:42
  frustration
• 0:43
  because
• 0:44
  I
• 0:44
  work
• 0:44
  with
• 0:44
  a
• 0:44
  multiple
• 0:45
  multitude
• 0:45
  of
• 0:46
  clients
• 0:46
  as
• 0:46
  an
• 0:46
  integrator.
• 0:47
  So
• 0:47
  basically
• 0:48
  my
• 0:48
  job
• 0:48
  is
• 0:49
  to
• 0:49
  take
• 0:50
  their
• 0:50
  big
• 0:50
  ideas
• 0:50
  and
• 0:51
  help
• 0:51
  them
• 0:51
  bring
• 0:52
  them
• 0:52
  to
• 0:53
  life
• 0:53
  through
• 0:54
  project
• 0:54
  mate
• 0:55
  planning
• 0:55
  and
• 0:55
  tech
• 0:56
  integration
• 0:56
  and
• 0:57
  whatever
• 0:57
  it
• 0:57
  takes.
• 0:58
  And
• 0:59
  the
• 0:59
  problem
• 0:59
  that
• 0:59
  I
• 1:00
  keep
• 1:00
  seeing
• 1:00
  my
• 1:00
  clients
• 1:01
  bump
• 1:01
  up
• 1:01
  against
• 1:01
  or
• 1:02
  anything
• 1:02
  I
• 1:03
  bump
• 1:03
  up
• 1:03
  against
• 1:03
  myself
• 1:04
  is
• 1:06
  putting
• 1:07
  a
• 1:07
  goal
• 1:07
  on
• 1:07
  your
• 1:07
  list
• 1:08
  or
• 1:08
  having
• 1:08
  a
• 1:08
  bunch
• 1:09
  of
• 1:09
  ideas
• 1:09
  and
• 1:10
  then
• 1:10
  struggling
• 1:10
  to
• 1:11
  execute.
• 1:12
  And
• 1:12
  then
• 1:12
  when
• 1:12
  you
• 1:12
  struggle
• 1:12
  to
• 1:13
  execute
• 1:13
  and
• 1:13
  you
• 1:13
  can't
• 1:14
  get
• 1:14
  it
• 1:14
  done
• 1:14
  and
• 1:15
  it's
• 1:15
  quarter
• 1:15
  three
• 1:16
  and
• 1:16
  the
• 1:16
  goal
• 1:17
  that
• 1:17
  you
• 1:17
  put
• 1:17
  in
• 1:17
  your
• 1:18
  list
• 1:19
  in
• 1:19
  January
• 1:20
  is
• 1:20
  still
• 1:20
  sitting
• 1:21
  there.
• 1:22
  Guilty.
• 1:22
  You
• 1:23
  start
• 1:23
  to
• 1:23
  kind
• 1:23
  of
• 1:23
  beat
• 1:23
  yourself
• 1:24
  up.
• 1:24
  You're,
• 1:24
  like,
• 1:24
  looking
• 1:25
  at
• 1:25
  yourself
• 1:25
  and
• 1:25
  you're
• 1:25
  like,
• 1:26
  what
• 1:26
  is
• 1:26
  wrong
• 1:26
  with
• 1:27
  me?
• 1:27
  Like,
• 1:27
  I
• 1:27
  know
• 1:28
  this
• 1:28
  has
• 1:28
  happened
• 1:29
  to
• 1:29
  me
• 1:29
  before.
• 1:31
  Rachel
• 1:31
  just
• 1:31
  said
• 1:31
  guilty.
• 1:32
  Like,
• 1:33
  it
• 1:33
  literally
• 1:34
  happens
• 1:34
  to
• 1:36
  everyone.
• 1:36
  And
• 1:37
  there
• 1:37
  is
• 1:37
  a
• 1:37
  multitude
• 1:38
  of
• 1:38
  different
• 1:38
  reasons.
• 1:38
  One
• 1:39
  of
• 1:39
  this
• 1:39
  is
• 1:39
  we
• 1:40
  are,
• 1:40
  like,
• 1:40
  inundated
• 1:41
  with
• 1:42
  new
• 1:42
  ideas.
• 1:43
  One
• 1:43
  on
• 1:43
  the
• 1:43
  Internet
• 1:44
  all
• 1:44
  the
• 1:44
  time,
• 1:45
  a
• 1:45
  scroll
• 1:45
  through
• 1:45
  Instagram
• 1:46
  can
• 1:46
  leave
• 1:47
  me
• 1:47
  with
• 1:47
  20
• 1:47
  new
• 1:48
  ideas
• 1:48
  that
• 1:49
  I
• 1:49
  think
• 1:50
  I
• 1:50
  want
• 1:50
  to
• 1:50
  implement.
• 1:51
  They
• 1:51
  call
• 1:51
  that,
• 1:51
  like,
• 1:51
  shiny
• 1:52
  objects,
• 1:53
  that
• 1:53
  shiny
• 1:54
  object
• 1:54
  syndrome
• 1:55
  in
• 1:55
  my
• 1:55
  business
• 1:56
  or
• 1:58
  in
• 1:58
  my
• 1:59
  email.
• 1:59
  And
• 1:59
  this
• 1:59
  is
• 2:00
  actually
• 2:00
  what
• 2:00
  expired
• 2:01
  this
• 2:01
  and
• 2:02
  another
• 2:02
  post
• 2:02
  about,
• 2:03
  are
• 2:03
  you
• 2:03
  making
• 2:03
  business
• 2:03
  harder
• 2:04
  by
• 2:04
  doing
• 2:04
  your
• 2:04
  fabric?
• 2:05
  There's
• 2:05
  so
• 2:05
  much
• 2:06
  pressure
• 2:06
  online
• 2:06
  to
• 2:07
  act
• 2:07
  fast.
• 2:08
  Don't
• 2:08
  miss
• 2:08
  out,
• 2:08
  do
• 2:09
  it
• 2:09
  now,
• 2:09
  take
• 2:10
  the
• 2:10
  leap,
• 2:11
  don't
• 2:11
  wait,
• 2:11
  you're
• 2:12
  ready
• 2:12
  now.
• 2:12
  That
• 2:13
  whole,
• 2:13
  like,
• 2:13
  if
• 2:13
  you
• 2:14
  build
• 2:14
  it,
• 2:14
  they
• 2:14
  will
• 2:14
  come
• 2:15
  mentality
• 2:16
  where
• 2:16
  I
• 2:16
  feel
• 2:16
  like
• 2:17
  sometimes
• 2:17
  when
• 2:17
  I
• 2:18
  get
• 2:18
  on
• 2:18
  discussion
• 2:18
  recalls
• 2:19
  with
• 2:19
  new
• 2:19
  clients,
• 2:19
  I'm
• 2:20
  like
• 2:20
  the
• 2:20
  lone
• 2:20
  soldier
• 2:21
  and
• 2:21
  be
• 2:21
  like,
• 2:21
  that
• 2:22
  is
• 2:22
  not
• 2:22
  how
• 2:23
  it
• 2:23
  works.
• 2:24
  So,
• 2:24
  like,
• 2:24
  I
• 2:24
  literally.
• 2:25
  And
• 2:25
  we
• 2:25
  were
• 2:25
  just
• 2:25
  laughing
• 2:26
  about
• 2:26
  this
• 2:26
  before
• 2:26
  we
• 2:27
  started
• 2:27
  recording.
• 2:27
  We
• 2:28
  literally
• 2:28
  got
• 2:28
  an
• 2:29
  email
• 2:29
  in
• 2:30
  my
• 2:31
  inbox
• 2:32
  and
• 2:32
  I
• 2:32
  was
• 2:32
  like,
• 2:33
  less
• 2:33
  than
• 2:33
  500
• 2:34
  people
• 2:34
  in
• 2:34
  your
• 2:34
  list.
• 2:35
  Don't
• 2:35
  wait
• 2:35
  until
• 2:35
  launch
• 2:36
  your
• 2:36
  group
• 2:36
  program.
• 2:37
  And
• 2:37
  I'm
• 2:38
  like,
• 2:38
  you
• 2:39
  should
• 2:40
  Maybe
• 2:41
  you
• 2:41
  should.
• 2:41
  Right.
• 2:42
  Because
• 2:43
  me,
• 2:43
  like
• 2:43
  we
• 2:44
  know
• 2:44
  what
• 2:44
  industry
• 2:45
  standards
• 2:46
  are,
• 2:46
  are.
• 2:46
  If
• 2:47
  you've
• 2:47
  got
• 2:47
  500
• 2:47
  people
• 2:48
  on
• 2:48
  your
• 2:48
  email
• 2:48
  list,
• 2:48
  like
• 2:49
  how
• 2:49
  many
• 2:49
  people
• 2:49
  are
• 2:49
  going
• 2:49
  to
• 2:49
  convert?
• 2:50
  Maybe
• 2:52
  five
• 2:52
  at
• 2:52
  the
• 2:52
  most.
• 2:53
  And
• 2:54
  it
• 2:54
  depends
• 2:54
  on
• 2:54
  the
• 2:54
  cost
• 2:55
  of
• 2:55
  your
• 2:55
  program.
• 2:55
  If
• 2:56
  that's
• 2:56
  fine.
• 2:56
  If
• 2:56
  you're
• 2:56
  launching
• 2:57
  a
• 2:57
  huge
• 2:57
  growth
• 2:57
  program
• 2:58
  that's
• 2:58
  going
• 2:58
  to
• 2:58
  take
• 2:58
  you
• 2:58
  six
• 2:59
  months
• 2:59
  to
• 2:59
  build
• 2:59
  out
• 2:59
  and
• 2:59
  you've
• 3:00
  only
• 3:00
  got
• 3:00
  500
• 3:00
  people
• 3:00
  on
• 3:01
  your
• 3:01
  email
• 3:01
  list,
• 3:01
  that
• 3:01
  you
• 3:02
  should
• 3:02
  definitely
• 3:03
  wait.
• 3:03
  But
• 3:04
  if
• 3:04
  you
• 3:04
  make
• 3:04
  a
• 3:05
  higher,
• 3:05
  if
• 3:05
  you're
• 3:05
  launching
• 3:06
  like
• 3:06
  a
• 3:06
  higher
• 3:07
  ticket
• 3:07
  service
• 3:07
  or
• 3:07
  something,
• 3:08
  then
• 3:08
  that
• 3:08
  should
• 3:08
  wait.
• 3:09
  So
• 3:09
  I
• 3:09
  feel
• 3:09
  like
• 3:10
  such
• 3:10
  a
• 3:10
  blanket
• 3:11
  statement.
• 3:12
  Yeah.
• 3:12
  There's
• 3:12
  so
• 3:12
  much
• 3:13
  nuance
• 3:14
  in
• 3:15
  launching
• 3:16
  and
• 3:17
  I
• 3:17
  think
• 3:18
  that
• 3:18
  does
• 3:18
  not
• 3:18
  get
• 3:18
  considered
• 3:19
  when
• 3:19
  you're
• 3:19
  being
• 3:20
  blasted
• 3:20
  with
• 3:20
  these
• 3:21
  marketing
• 3:21
  messages
• 3:22
  of,
• 3:22
  oh,
• 3:22
  you
• 3:23
  can
• 3:23
  make
• 3:23
  a
• 3:23
  hundred
• 3:23
  thousand
• 3:24
  dollars
• 3:24
  with
• 3:24
  500
• 3:25
  people
• 3:25
  on
• 3:25
  your
• 3:25
  list.
• 3:26
  Some
• 3:26
  people
• 3:26
  sure
• 3:26
  maybe
• 3:27
  have,
• 3:27
  but
• 3:28
  there's
• 3:28
  so
• 3:28
  much
• 3:28
  nuance
• 3:29
  in
• 3:29
  it.
• 3:29
  Totally.
• 3:31
  Yeah.
• 3:31
  So
• 3:31
  I
• 3:32
  think
• 3:32
  it's
• 3:32
  about
• 3:32
  with
• 3:33
  everything
• 3:33
  in
• 3:33
  business
• 3:34
  taking
• 3:34
  a
• 3:34
  step
• 3:34
  back
• 3:34
  and
• 3:35
  like
• 3:35
  really
• 3:35
  realizing
• 3:36
  is
• 3:36
  this
• 3:36
  right
• 3:37
  for
• 3:37
  me?
• 3:37
  And
• 3:37
  this
• 3:37
  must
• 3:37
  be
• 3:37
  moment
• 3:38
  And
• 3:38
  I
• 3:38
  feel
• 3:38
  like
• 3:39
  capacity
• 3:39
  is
• 3:40
  something
• 3:40
  that
• 3:40
  doesn't
• 3:40
  get
• 3:41
  discussed
• 3:41
  enough
• 3:42
  and
• 3:42
  it's
• 3:43
  something
• 3:43
  that
• 3:43
  we
• 3:43
  bump
• 3:43
  up
• 3:44
  against
• 3:44
  because
• 3:45
  as
• 3:45
  small
• 3:46
  business
• 3:46
  owners,
• 3:47
  as
• 3:47
  solopreneurs,
• 3:49
  a
• 3:49
  lot
• 3:49
  of
• 3:49
  the
• 3:49
  times
• 3:50
  we
• 3:50
  are
• 3:50
  executing
• 3:51
  by
• 3:51
  ourselves,
• 3:52
  but
• 3:52
  we
• 3:52
  are
• 3:53
  comparing
• 3:53
  ourselves
• 3:54
  or
• 3:54
  trying
• 3:54
  to
• 3:55
  emulate
• 3:56
  these,
• 3:57
  I
• 3:57
  don't
• 3:57
  know
• 3:58
  what
• 3:58
  we
• 3:58
  want
• 3:58
  to
• 3:58
  call
• 3:58
  them,
• 3:59
  celebrity
• 3:59
  entrepreneurs,
• 4:00
  people
• 4:00
  that
• 4:01
  are
• 4:01
  in
• 4:01
  the
• 4:01
  online
• 4:02
  space
• 4:02
  that
• 4:02
  are
• 4:02
  bigger
• 4:03
  than
• 4:03
  us,
• 4:03
  that
• 4:03
  literally
• 4:04
  have
• 4:04
  teams
• 4:05
  of
• 4:05
  10,
• 4:06
  20
• 4:06
  people
• 4:07
  and
• 4:07
  they're
• 4:08
  selling
• 4:08
  us
• 4:08
  their
• 4:09
  strategies
• 4:09
  on
• 4:09
  how
• 4:10
  they
• 4:10
  had
• 4:10
  a
• 4:11
  seven
• 4:11
  figure
• 4:12
  launch,
• 4:13
  but
• 4:13
  not
• 4:14
  revealing
• 4:15
  or
• 4:15
  highlighting
• 4:16
  the
• 4:16
  fact
• 4:16
  that
• 4:17
  it
• 4:17
  took
• 4:17
  20
• 4:18
  people
• 4:18
  to
• 4:19
  make
• 4:19
  that.
• 4:19
  Or
• 4:19
  a
• 4:19
  $10,000
• 4:21
  ad
• 4:21
  strategy,
• 4:23
  make
• 4:23
  that
• 4:24
  come
• 4:24
  to
• 4:24
  life.
• 4:24
  So
• 4:24
  I
• 4:24
  think
• 4:25
  that's
• 4:25
  where,
• 4:26
  when
• 4:26
  it's
• 4:26
  important
• 4:26
  when
• 4:27
  you're
• 4:27
  growing
• 4:28
  your
• 4:28
  business
• 4:29
  to
• 4:30
  really
• 4:30
  look
• 4:30
  at
• 4:30
  your
• 4:30
  capacity
• 4:31
  and
• 4:31
  give
• 4:32
  yourself
• 4:32
  the
• 4:32
  space,
• 4:33
  space
• 4:33
  and
• 4:34
  the
• 4:34
  grace
• 4:34
  to
• 4:35
  grow
• 4:35
  it
• 4:36
  gradually.
• 4:38
  Yeah,
• 4:39
  I
• 4:39
  think
• 4:39
  there's
• 4:40
  a,
• 4:41
  there's
• 4:41
  so
• 4:41
  much
• 4:42
  to
• 4:42
  speak
• 4:42
  about
• 4:42
  with
• 4:43
  the
• 4:43
  one
• 4:43
  ownering
• 4:45
  the
• 4:45
  business
• 4:45
  season
• 4:46
  that
• 4:46
  you're
• 4:46
  in
• 4:47
  and
• 4:47
  not
• 4:48
  feeling
• 4:48
  the
• 4:49
  FOMO
• 4:50
  of
• 4:50
  all
• 4:51
  of
• 4:51
  the
• 4:51
  marketing
• 4:52
  messages
• 4:52
  that
• 4:52
  you're
• 4:52
  inundated
• 4:53
  with
• 4:53
  and
• 4:54
  really
• 4:54
  being
• 4:54
  able
• 4:55
  to
• 4:55
  say
• 4:56
  this
• 4:56
  is
• 4:56
  a
• 4:57
  build
• 4:57
  season
• 4:57
  for
• 4:58
  me
• 4:58
  or
• 4:58
  this
• 4:58
  is
• 4:58
  a
• 4:59
  push
• 4:59
  season
• 5:00
  for
• 5:00
  me
• 5:00
  or
• 5:00
  whatever
• 5:01
  that
• 5:01
  looks
• 5:02
  like
• 5:02
  and
• 5:02
  really
• 5:02
  being
• 5:03
  able
• 5:03
  to
• 5:03
  say
• 5:03
  and
• 5:04
  actually
• 5:04
  like
• 5:04
  being
• 5:05
  truthful
• 5:05
  with
• 5:05
  yourself.
• 5:06
  Because
• 5:06
  there
• 5:06
  are
• 5:06
  so
• 5:07
  many
• 5:07
  times
• 5:07
  where
• 5:07
  I've
• 5:07
  invested
• 5:08
  in
• 5:08
  things
• 5:08
  that
• 5:08
  I'm
• 5:09
  like,
• 5:09
  wow,
• 5:10
  if
• 5:10
  I
• 5:10
  would
• 5:10
  have
• 5:10
  waited
• 5:11
  a
• 5:11
  year,
• 5:11
  I
• 5:11
  would
• 5:11
  have
• 5:11
  been
• 5:11
  in
• 5:12
  such
• 5:12
  a
• 5:12
  better
• 5:12
  place
• 5:12
  and
• 5:13
  I
• 5:13
  would
• 5:13
  have
• 5:13
  actually
• 5:14
  implemented
• 5:14
  I
• 5:15
  would
• 5:15
  have
• 5:15
  actually
• 5:15
  taken
• 5:16
  the
• 5:16
  action
• 5:17
  to
• 5:17
  do,
• 5:17
  but
• 5:18
  I
• 5:18
  was
• 5:19
  victim
• 5:19
  to
• 5:20
  the,
• 5:20
  you
• 5:21
  got
• 5:21
  to
• 5:21
  do
• 5:21
  this.
• 5:21
  Now
• 5:21
  I'm
• 5:21
  going
• 5:22
  to
• 5:22
  increase
• 5:22
  the
• 5:22
  pricing
• 5:23
  and
• 5:23
  all
• 5:23
  of
• 5:23
  those
• 5:23
  like,
• 5:23
  bro
• 5:24
  marketing
• 5:24
  tactics
• 5:25
  of
• 5:25
  them
• 5:25
  being
• 5:26
  like,
• 5:26
  this
• 5:26
  program's
• 5:27
  going
• 5:27
  away.
• 5:28
  And
• 5:28
  that's
• 5:28
  fine.
• 5:28
  If
• 5:29
  it's
• 5:29
  going
• 5:29
  away,
• 5:29
  then
• 5:29
  there'll
• 5:30
  be
• 5:30
  another
• 5:30
  program.
• 5:31
  But
• 5:31
  are
• 5:31
  you
• 5:32
  ready
• 5:32
  to
• 5:32
  absorb
• 5:33
  it
• 5:33
  in
• 5:33
  the
• 5:33
  space
• 5:33
  that
• 5:34
  you're
• 5:34
  at
• 5:34
  now?
• 5:35
  I
• 5:35
  think
• 5:35
  is
• 5:36
  really
• 5:36
  important
• 5:36
  from
• 5:37
  a
• 5:37
  sustainability
• 5:38
  standpoint
• 5:39
  and
• 5:39
  allowing
• 5:40
  these
• 5:40
  things
• 5:40
  to
• 5:41
  actually,
• 5:41
  like,
• 5:41
  marinate
• 5:42
  for
• 5:42
  you.
• 5:43
  Yeah.
• 5:44
  Yeah.
• 5:44
  So
• 5:44
  one
• 5:45
  of
• 5:45
  the
• 5:45
  things
• 5:45
  that
• 5:45
  I've
• 5:45
  been
• 5:45
  going
• 5:46
  back
• 5:46
  to
• 5:46
  that's
• 5:46
  from
• 5:46
  my
• 5:47
  project
• 5:47
  management
• 5:48
  background
• 5:49
  is
• 5:49
  the
• 5:50
  project
• 5:50
  management
• 5:51
  triangle.
• 5:52
  And
• 5:52
  I
• 5:52
  don't
• 5:52
  have
• 5:52
  a
• 5:53
  cool
• 5:53
  little
• 5:53
  graphic,
• 5:53
  but
• 5:54
  I
• 5:54
  wish
• 5:54
  I
• 5:54
  did.
• 5:55
  So
• 5:55
  basically
• 5:56
  there
• 5:56
  are
• 5:56
  four
• 5:56
  aspects
• 5:57
  to
• 5:57
  get
• 5:57
  any
• 5:58
  project
• 5:58
  completed.
• 5:59
  There's
• 5:59
  the
• 5:59
  scope,
• 6:00
  there
• 6:00
  is
• 6:01
  the
• 6:01
  time,
• 6:02
  and
• 6:02
  then
• 6:02
  there
• 6:02
  is
• 6:03
  the
• 6:03
  budget
• 6:03
  and
• 6:04
  scope
• 6:05
  and
• 6:06
  time
• 6:07
  are
• 6:07
  related,
• 6:08
  and
• 6:08
  then
• 6:09
  scope
• 6:09
  and
• 6:10
  budget
• 6:10
  are
• 6:11
  related.
• 6:11
  So
• 6:11
  if
• 6:11
  you
• 6:12
  increase
• 6:12
  your
• 6:12
  scope,
• 6:13
  you're
• 6:14
  by
• 6:14
  default
• 6:15
  going
• 6:15
  to
• 6:15
  have
• 6:15
  to
• 6:16
  increase
• 6:16
  the
• 6:16
  budget,
• 6:17
  whether
• 6:17
  it
• 6:17
  be
• 6:17
  the
• 6:18
  people
• 6:18
  that
• 6:18
  you
• 6:19
  allocate
• 6:19
  or
• 6:20
  you're
• 6:20
  going
• 6:20
  to
• 6:20
  have
• 6:20
  to
• 6:21
  increase
• 6:22
  the
• 6:22
  time.
• 6:22
  And
• 6:22
  there
• 6:23
  is
• 6:23
  not
• 6:23
  really
• 6:23
  any
• 6:24
  way
• 6:24
  around
• 6:24
  that.
• 6:25
  We'll
• 6:26
  share
• 6:26
  a
• 6:26
  wild
• 6:26
  card
• 6:27
  later.
• 6:28
  But
• 6:28
  also.
• 6:29
  So
• 6:29
  it's
• 6:29
  like
• 6:29
  looking
• 6:30
  at
• 6:30
  the.
• 6:31
  So
• 6:31
  what
• 6:31
  I've
• 6:31
  been
• 6:31
  doing
• 6:31
  is
• 6:32
  like
• 6:32
  looking
• 6:32
  at
• 6:32
  the
• 6:32
  sheer
• 6:33
  scope
• 6:33
  of
• 6:34
  how
• 6:34
  much
• 6:34
  you're
• 6:35
  taking
• 6:35
  on
• 6:35
  and
• 6:35
  you're
• 6:35
  committed
• 6:36
  to
• 6:36
  at
• 6:36
  the
• 6:36
  moment
• 6:37
  and
• 6:38
  realizing,
• 6:38
  okay,
• 6:39
  I
• 6:39
  want
• 6:40
  to
• 6:40
  do
• 6:40
  something
• 6:40
  else,
• 6:40
  but
• 6:41
  do
• 6:41
  I
• 6:41
  have
• 6:41
  the
• 6:41
  budget
• 6:41
  to
• 6:41
  do
• 6:42
  it
• 6:42
  and
• 6:42
  do
• 6:42
  I
• 6:42
  have
• 6:42
  the
• 6:42
  time
• 6:43
  to
• 6:43
  do
• 6:43
  it?
• 6:43
  And
• 6:43
  if
• 6:44
  the
• 6:44
  answer
• 6:44
  is
• 6:44
  no,
• 6:45
  then
• 6:45
  you've
• 6:45
  got
• 6:45
  to
• 6:45
  have
• 6:46
  to
• 6:46
  have
• 6:46
  your
• 6:46
  scope
• 6:47
  there
• 6:48
  and
• 6:48
  that's
• 6:48
  where
• 6:48
  you
• 6:48
  can
• 6:48
  go
• 6:48
  back.
• 6:48
  And
• 6:49
  I'm
• 6:49
  gonna
• 6:49
  share
• 6:49
  some
• 6:49
  ways
• 6:49
  about,
• 6:50
  like,
• 6:50
  how
• 6:50
  you
• 6:50
  can
• 6:51
  refine
• 6:51
  your
• 6:52
  scope,
• 6:52
  make
• 6:52
  more
• 6:53
  space
• 6:53
  for
• 6:53
  growth,
• 6:54
  but
• 6:54
  that's
• 6:54
  where
• 6:54
  you're
• 6:54
  gonna
• 6:55
  have
• 6:55
  to
• 6:55
  go
• 6:55
  back
• 6:55
  to
• 6:56
  the
• 6:56
  drawing
• 6:56
  board
• 6:56
  and
• 6:57
  like,
• 6:57
  figure
• 6:57
  out,
• 6:57
  like,
• 6:58
  how
• 6:58
  am
• 6:58
  I
• 6:58
  gonna
• 6:59
  get
• 6:59
  that
• 6:59
  space
• 7:00
  for
• 7:00
  time
• 7:00
  growth?
• 7:02
  Yeah,
• 7:02
  you
• 7:02
  literally
• 7:03
  just
• 7:03
  took
• 7:03
  us
• 7:03
  to
• 7:04
  school.
• 7:04
  We'll
• 7:04
  make
• 7:04
  a
• 7:04
  cool
• 7:05
  little
• 7:05
  graphic
• 7:05
  and.
• 7:05
  Make
• 7:05
  sure
• 7:06
  it
• 7:06
  makes
• 7:06
  posts
• 7:06
  sit
• 7:06
  around.
• 7:09
  Scope
• 7:10
  is
• 7:10
  like
• 7:10
  what
• 7:10
  you're
• 7:11
  committing
• 7:11
  to.
• 7:12
  And
• 7:12
  I
• 7:12
  feel
• 7:13
  like
• 7:13
  a
• 7:13
  lot
• 7:13
  of
• 7:13
  small
• 7:13
  business
• 7:14
  owners
• 7:15
  take
• 7:15
  on
• 7:16
  so
• 7:16
  much
• 7:17
  without
• 7:17
  even
• 7:17
  realizing
• 7:18
  it.
• 7:18
  And
• 7:18
  this
• 7:19
  is
• 7:19
  why
• 7:19
  I
• 7:19
  love
• 7:20
  a
• 7:20
  project
• 7:20
  management
• 7:21
  tool.
• 7:21
  Okay,
• 7:22
  I
• 7:22
  have
• 7:22
  an
• 7:22
  idea
• 7:23
  and
• 7:23
  then
• 7:23
  they
• 7:23
  like
• 7:23
  jump
• 7:23
  into
• 7:24
  action.
• 7:24
  But
• 7:24
  it's
• 7:24
  okay,
• 7:25
  take
• 7:25
  that
• 7:25
  idea,
• 7:26
  make
• 7:26
  it
• 7:27
  a
• 7:27
  project
• 7:27
  in
• 7:27
  your
• 7:27
  project
• 7:27
  management
• 7:28
  tool.
• 7:29
  Give
• 7:29
  it
• 7:29
  a
• 7:29
  deadline.
• 7:30
  Because
• 7:30
  I
• 7:30
  feel
• 7:30
  like
• 7:30
  that's
• 7:30
  another
• 7:31
  pitfall
• 7:31
  that
• 7:31
  people
• 7:31
  fall
• 7:32
  into
• 7:32
  is
• 7:32
  we're
• 7:32
  just
• 7:32
  gonna
• 7:33
  do
• 7:33
  this
• 7:33
  project,
• 7:34
  but
• 7:34
  we're
• 7:34
  not
• 7:34
  gonna
• 7:35
  set
• 7:35
  a
• 7:36
  date
• 7:36
  for
• 7:36
  it
• 7:36
  to
• 7:36
  be
• 7:36
  done?
• 7:37
  No.
• 7:37
  Give
• 7:37
  it
• 7:37
  a
• 7:37
  launch
• 7:38
  date
• 7:38
  of
• 7:38
  like
• 7:38
  when
• 7:39
  this
• 7:39
  needs
• 7:39
  to
• 7:39
  get
• 7:39
  done.
• 7:40
  And
• 7:40
  once
• 7:40
  you
• 7:41
  get
• 7:41
  start
• 7:41
  getting
• 7:41
  your
• 7:41
  start
• 7:42
  date
• 7:42
  and
• 7:42
  your
• 7:42
  launch
• 7:43
  dates
• 7:43
  or
• 7:43
  finish
• 7:44
  date
• 7:44
  for
• 7:44
  every
• 7:45
  single
• 7:45
  thing
• 7:45
  that
• 7:45
  you
• 7:45
  have
• 7:46
  in
• 7:46
  your
• 7:46
  do
• 7:46
  list,
• 7:46
  you'll
• 7:47
  be
• 7:47
  able
• 7:47
  to
• 7:47
  look
• 7:47
  up
• 7:47
  your
• 7:48
  Gantt
• 7:48
  chart
• 7:48
  or
• 7:48
  your
• 7:49
  timeline
• 7:49
  and
• 7:49
  be
• 7:49
  like,
• 7:50
  oh
• 7:50
  my
• 7:50
  God,
• 7:50
  I
• 7:50
  have
• 7:50
  eight
• 7:51
  different
• 7:52
  projects
• 7:52
  going
• 7:53
  on
• 7:53
  right
• 7:53
  now.
• 7:54
  No
• 7:54
  wonder
• 7:55
  I'm
• 7:56
  getting
• 7:56
  to
• 7:56
  Friday
• 7:57
  every
• 7:57
  week.
• 7:57
  And
• 7:58
  my
• 7:58
  to
• 7:58
  do
• 7:58
  list
• 7:58
  is
• 7:59
  15
• 7:59
  pages
• 8:00
  long.
• 8:01
  So
• 8:01
  then
• 8:01
  you're
• 8:01
  able
• 8:01
  to,
• 8:02
  once
• 8:02
  you
• 8:02
  have
• 8:02
  that
• 8:02
  awareness,
• 8:03
  step
• 8:03
  back
• 8:03
  and
• 8:04
  go
• 8:04
  back
• 8:05
  to
• 8:05
  the
• 8:05
  drawing
• 8:05
  part
• 8:05
  and
• 8:05
  be
• 8:06
  like,
• 8:06
  okay,
• 8:06
  what
• 8:06
  do
• 8:06
  I
• 8:06
  need
• 8:06
  to
• 8:07
  prioritize
• 8:07
  at
• 8:07
  this
• 8:07
  time?
• 8:08
  Do
• 8:08
  it
• 8:08
  with
• 8:08
  your
• 8:08
  client
• 8:09
  work
• 8:09
  too.
• 8:09
  Because
• 8:09
  I
• 8:10
  know
• 8:10
  like
• 8:10
  Rachel,
• 8:11
  you're
• 8:11
  like
• 8:11
  me.
• 8:11
  Your
• 8:11
  client
• 8:11
  work
• 8:12
  ebbs
• 8:12
  and
• 8:12
  flows,
• 8:12
  right?
• 8:13
  So
• 8:13
  if
• 8:13
  you're
• 8:14
  like,
• 8:14
  start,
• 8:15
  end
• 8:15
  date,
• 8:15
  start,
• 8:15
  end
• 8:16
  date.
• 8:16
  And
• 8:17
  you
• 8:17
  see
• 8:17
  all
• 8:17
  your
• 8:17
  clients
• 8:17
  ending
• 8:18
  in
• 8:18
  August,
• 8:18
  which
• 8:19
  happens
• 8:19
  to
• 8:19
  me
• 8:19
  a
• 8:19
  lot.
• 8:19
  Oh,
• 8:20
  I
• 8:20
  have
• 8:20
  all
• 8:20
  of
• 8:20
  August
• 8:21
  to
• 8:21
  be
• 8:21
  able
• 8:21
  to
• 8:22
  work
• 8:23
  on
• 8:23
  my
• 8:23
  business
• 8:23
  and
• 8:23
  do
• 8:24
  all
• 8:24
  of
• 8:24
  these
• 8:24
  projects
• 8:25
  and
• 8:25
  not
• 8:25
  try
• 8:25
  to
• 8:25
  do
• 8:26
  all
• 8:26
  of
• 8:26
  my
• 8:26
  projects
• 8:27
  while
• 8:27
  I'm
• 8:27
  trying
• 8:28
  to
• 8:28
  do
• 8:28
  all
• 8:28
  of
• 8:29
  my
• 8:29
  clients
• 8:29
  projects.
• 8:30
  I'll
• 8:30
  be
• 8:30
  able
• 8:30
  to
• 8:31
  push
• 8:31
  those
• 8:31
  back
• 8:31
  and
• 8:31
  do
• 8:32
  a
• 8:32
  sprint
• 8:32
  in
• 8:32
  August
• 8:33
  and
• 8:33
  get
• 8:33
  everything
• 8:33
  re
• 8:33
  okay.
• 8:34
  Instead
• 8:35
  of
• 8:35
  beating
• 8:35
  myself
• 8:36
  up
• 8:37
  January
• 8:38
  through
• 8:38
  July
• 8:39
  about
• 8:39
  not
• 8:40
  being
• 8:40
  able
• 8:40
  to
• 8:40
  get
• 8:40
  to
• 8:41
  things
• 8:41
  that
• 8:41
  I
• 8:41
  want
• 8:41
  to
• 8:41
  do
• 8:41
  in
• 8:42
  my
• 8:42
  business
• 8:43
  because
• 8:43
  I
• 8:43
  don't
• 8:43
  have
• 8:44
  the
• 8:44
  time
• 8:44
  and
• 8:44
  space
• 8:44
  to
• 8:44
  do
• 8:44
  it.
• 8:45
  But
• 8:45
  in
• 8:46
  August
• 8:46
  I'll
• 8:46
  be
• 8:46
  there.
• 8:47
  That's
• 8:47
  the
• 8:48
  beauty
• 8:48
  of
• 8:48
  planning.
• 8:49
  It's
• 8:50
  so
• 8:50
  funny
• 8:50
  that
• 8:50
  you
• 8:51
  say
• 8:51
  this
• 8:51
  due
• 8:52
  date
• 8:52
  thing
• 8:52
  because
• 8:53
  my
• 8:53
  former
• 8:54
  project
• 8:54
  manager,
• 8:55
  oh
• 8:55
  my
• 8:55
  gosh,
• 8:55
  if
• 8:55
  she
• 8:56
  listens
• 8:56
  to
• 8:56
  this,
• 8:57
  she
• 8:58
  would
• 8:58
  sit
• 8:58
  on
• 8:59
  my,
• 8:59
  on
• 8:59
  our
• 8:59
  calls
• 9:00
  with
• 9:00
  me
• 9:00
  and
• 9:00
  be
• 9:00
  like,
• 9:01
  why
• 9:01
  do
• 9:02
  none
• 9:02
  of
• 9:02
  these
• 9:02
  have
• 9:03
  due
• 9:03
  dates?
• 9:03
  And
• 9:04
  I'm
• 9:04
  like,
• 9:05
  it
• 9:05
  feels
• 9:06
  less
• 9:07
  pressurey
• 9:07
  if
• 9:08
  I
• 9:08
  don't
• 9:09
  put
• 9:09
  a
• 9:09
  due
• 9:09
  date.
• 9:10
  But
• 9:10
  then
• 9:10
  what
• 9:10
  happens
• 9:11
  is
• 9:11
  they
• 9:11
  don't
• 9:11
  actually
• 9:11
  get
• 9:11
  done
• 9:12
  and
• 9:12
  they
• 9:12
  just
• 9:12
  sit
• 9:13
  there
• 9:13
  in
• 9:13
  limbo
• 9:14
  in
• 9:14
  my
• 9:14
  project
• 9:15
  management
• 9:15
  space
• 9:16
  and
• 9:17
  yeah,
• 9:17
  guilty
• 9:18
  again.
• 9:18
  This
• 9:19
  is.
• 9:19
  I
• 9:19
  feel
• 9:19
  like
• 9:20
  a
• 9:20
  lot
• 9:20
  of
• 9:21
  creative
• 9:21
  and
• 9:22
  creative
• 9:23
  or
• 9:24
  visionaries
• 9:25
  have
• 9:25
  a
• 9:25
  hard.
• 9:26
  They
• 9:26
  struggle
• 9:26
  with
• 9:27
  putting
• 9:27
  those
• 9:27
  due
• 9:27
  dates
• 9:28
  on
• 9:28
  there
• 9:29
  because
• 9:29
  they
• 9:29
  feel
• 9:29
  like
• 9:29
  it's
• 9:30
  going
• 9:30
  to
• 9:30
  box
• 9:30
  them
• 9:31
  in
• 9:31
  and
• 9:31
  it's
• 9:31
  going
• 9:31
  to
• 9:31
  feel
• 9:32
  like
• 9:32
  more
• 9:32
  pressure.
• 9:33
  So
• 9:33
  really
• 9:33
  put
• 9:34
  your
• 9:34
  due
• 9:34
  date,
• 9:34
  but
• 9:34
  you're
• 9:35
  the
• 9:35
  boss
• 9:35
  ultimately.
• 9:36
  So
• 9:36
  if
• 9:36
  you
• 9:36
  need
• 9:37
  to
• 9:37
  like
• 9:37
  reprioritize,
• 9:39
  push
• 9:39
  that
• 9:40
  due
• 9:40
  date,
• 9:40
  that
• 9:40
  sort
• 9:41
  of
• 9:41
  thing
• 9:41
  yourself,
• 9:41
  like
• 9:42
  not
• 9:43
  having
• 9:43
  a
• 9:43
  due
• 9:43
  date
• 9:44
  one,
• 9:44
  it's
• 9:44
  just
• 9:44
  going
• 9:44
  to
• 9:44
  extend
• 9:45
  out
• 9:45
  forever
• 9:46
  like
• 9:46
  you
• 9:46
  said
• 9:47
  and
• 9:47
  never
• 9:47
  actually
• 9:48
  get
• 9:48
  done.
• 9:49
  And
• 9:49
  what's
• 9:50
  that?
• 9:50
  I
• 9:50
  don't
• 9:50
  Even
• 9:50
  I
• 9:51
  shouldn't
• 9:51
  know
• 9:51
  this,
• 9:51
  like,
• 9:51
  project.
• 9:52
  What's
• 9:53
  that?
• 9:53
  Like
• 9:53
  law
• 9:53
  and
• 9:54
  Murphy's
• 9:54
  Law
• 9:55
  might
• 9:55
  not
• 9:55
  be
• 9:55
  very
• 9:55
  much
• 9:56
  takes
• 9:57
  like
• 9:57
  a
• 9:57
  task
• 9:57
  takes
• 9:58
  up
• 9:58
  the
• 9:58
  amount
• 9:58
  of
• 9:58
  time
• 9:58
  that
• 9:59
  you
• 9:59
  give
• 9:59
  it
• 9:59
  where
• 9:59
  it
• 10:00
  like
• 10:00
  will
• 10:00
  expand
• 10:01
  that.
• 10:01
  So
• 10:01
  if
• 10:01
  you're
• 10:02
  not
• 10:02
  putting
• 10:02
  any
• 10:02
  constraints
• 10:04
  around
• 10:04
  it,
• 10:05
  then
• 10:05
  Rachel's
• 10:06
  Googling
• 10:06
  to
• 10:06
  find
• 10:06
  the
• 10:07
  right.
• 10:08
  You're
• 10:08
  not
• 10:08
  putting
• 10:09
  any
• 10:09
  constraints
• 10:10
  around.
• 10:11
  When
• 10:11
  a
• 10:11
  project
• 10:11
  starts
• 10:12
  and
• 10:12
  ends,
• 10:13
  it
• 10:13
  will
• 10:13
  never
• 10:14
  get
• 10:14
  finished.
• 10:14
  And
• 10:15
  like
• 10:15
  I
• 10:15
  said,
• 10:16
  your
• 10:16
  project
• 10:16
  manager
• 10:17
  is
• 10:17
  not
• 10:17
  alone.
• 10:17
  Because
• 10:18
  every
• 10:18
  single
• 10:19
  one
• 10:19
  of
• 10:19
  my
• 10:19
  clients.
• 10:20
  That
• 10:20
  is
• 10:20
  like
• 10:21
  the
• 10:21
  number
• 10:21
  one
• 10:21
  thing.
• 10:21
  I'm
• 10:22
  like,
• 10:22
  we've
• 10:22
  got
• 10:22
  to
• 10:22
  put
• 10:22
  a
• 10:23
  due
• 10:23
  date
• 10:23
  on
• 10:23
  these
• 10:23
  things.
• 10:24
  We'll
• 10:24
  get
• 10:24
  things
• 10:24
  done
• 10:25
  so
• 10:25
  much
• 10:26
  faster.
• 10:26
  And
• 10:27
  then
• 10:27
  embracing
• 10:27
  like
• 10:27
  that
• 10:28
  Sprint
• 10:28
  system
• 10:29
  I
• 10:29
  think
• 10:29
  is
• 10:29
  important,
• 10:30
  especially
• 10:30
  when
• 10:30
  you're
• 10:31
  a
• 10:31
  small
• 10:31
  team
• 10:31
  or
• 10:31
  solo
• 10:32
  entrepreneur
• 10:32
  because
• 10:33
  you've
• 10:33
  got
• 10:33
  five
• 10:33
  projects
• 10:34
  that
• 10:34
  you're
• 10:34
  jumping
• 10:35
  back
• 10:35
  and
• 10:35
  forth
• 10:35
  from.
• 10:36
  You're
• 10:36
  not
• 10:36
  going
• 10:36
  to
• 10:36
  get
• 10:37
  effective
• 10:37
  or
• 10:37
  efficient
• 10:38
  unless
• 10:39
  you're
• 10:39
  focusing
• 10:40
  on
• 10:41
  the
• 10:41
  other.
• 10:42
  Yeah.
• 10:42
  So
• 10:43
  quick
• 10:43
  note.
• 10:43
  Murphy's
• 10:44
  Law
• 10:44
  is
• 10:45
  anything
• 10:45
  that
• 10:45
  can
• 10:46
  go
• 10:46
  wrong
• 10:46
  will
• 10:47
  go
• 10:47
  wrong.
• 10:48
  Mark
• 10:48
  these
• 10:48
  laws.
• 10:49
  There
• 10:49
  is
• 10:50
  another
• 10:50
  law
• 10:51
  of.
• 10:53
  And
• 10:53
  I've
• 10:53
  heard
• 10:53
  it
• 10:54
  before
• 10:54
  and
• 10:54
  they
• 10:54
  say
• 10:54
  it
• 10:55
  all
• 10:55
  the
• 10:55
  time.
• 10:55
  But
• 10:55
  it.
• 10:55
  And
• 10:56
  it
• 10:56
  is
• 10:56
  true
• 10:56
  because
• 10:57
  especially
• 10:57
  if
• 10:58
  you
• 10:58
  have
• 10:58
  ADHD
• 10:59
  like
• 10:59
  I
• 10:59
  can.
• 11:00
  Or.
• 11:00
  And
• 11:00
  a
• 11:00
  healthy
• 11:01
  dose
• 11:01
  of
• 11:01
  perfectionism.
• 11:02
  Those
• 11:02
  are
• 11:02
  like
• 11:02
  a
• 11:02
  killer.
• 11:02
  If
• 11:03
  you
• 11:03
  don't
• 11:03
  put
• 11:03
  time
• 11:04
  frames
• 11:04
  on
• 11:04
  your.
• 11:05
  Your.
• 11:05
  I
• 11:06
  was
• 11:06
  just
• 11:06
  talking
• 11:06
  to
• 11:06
  you
• 11:06
  about
• 11:06
  my
• 11:07
  blog
• 11:07
  post.
• 11:07
  How
• 11:07
  they
• 11:07
  can
• 11:08
  be.
• 11:08
  I
• 11:08
  could
• 11:08
  literally
• 11:08
  write
• 11:09
  blog
• 11:09
  like
• 11:10
  books
• 11:10
  on
• 11:11
  my
• 11:11
  blog
• 11:11
  post.
• 11:11
  Here
• 11:12
  is
• 11:12
  my
• 11:12
  camera.
• 11:14
  I
• 11:15
  can
• 11:15
  literally
• 11:15
  write
• 11:16
  books
• 11:17
  for
• 11:17
  my
• 11:17
  blog
• 11:17
  posts.
• 11:17
  But
• 11:18
  that's
• 11:18
  because
• 11:18
  I
• 11:18
  wasn't
• 11:19
  giving
• 11:19
  myself
• 11:19
  any
• 11:20
  constraints.
• 11:21
  Which
• 11:21
  constraints
• 11:21
  can
• 11:22
  be
• 11:22
  healthy.
• 11:22
  It's
• 11:23
  not
• 11:23
  about.
• 11:23
  Especially
• 11:24
  if
• 11:24
  you
• 11:24
  have
• 11:24
  perfectionism.
• 11:25
  It's
• 11:25
  not
• 11:25
  about
• 11:25
  putting
• 11:25
  out
• 11:25
  the
• 11:26
  best
• 11:26
  product.
• 11:26
  It's
• 11:26
  like
• 11:27
  just
• 11:27
  getting
• 11:27
  something
• 11:27
  out
• 11:28
  there
• 11:28
  and
• 11:28
  the
• 11:28
  time
• 11:28
  and
• 11:28
  space
• 11:29
  that
• 11:29
  you
• 11:29
  have
• 11:29
  to
• 11:30
  do
• 11:30
  it.
• 11:30
  And
• 11:30
  then
• 11:30
  you
• 11:31
  can
• 11:31
  always
• 11:31
  go
• 11:31
  back
• 11:31
  and
• 11:32
  refine
• 11:32
  because
• 11:33
  there's
• 11:33
  always
• 11:33
  room
• 11:34
  for
• 11:34
  improvement.
• 11:34
  We're
• 11:35
  always
• 11:35
  gonna
• 11:35
  see
• 11:35
  opportunity
• 11:36
  in
• 11:36
  our
• 11:36
  business.
• 11:36
  And
• 11:37
  that's
• 11:37
  a
• 11:37
  good
• 11:37
  thing.
• 11:38
  But
• 11:38
  it
• 11:39
  can
• 11:39
  be
• 11:39
  nothing
• 11:39
  if
• 11:40
  you're
• 11:40
  not
• 11:40
  being
• 11:40
  yourself.
• 11:41
  Strengths.
• 11:42
  Yeah.
• 11:42
  I
• 11:42
  think
• 11:43
  another
• 11:44
  capacity,
• 11:45
  like
• 11:45
  level
• 11:46
  of
• 11:46
  things
• 11:46
  that
• 11:47
  I
• 11:47
  think
• 11:47
  new
• 11:47
  business
• 11:48
  owners
• 11:49
  will
• 11:50
  pass
• 11:50
  by
• 11:51
  this
• 11:51
  very
• 11:52
  ridiculous
• 11:52
  boundary
• 11:53
  is.
• 11:53
  And
• 11:54
  I'm
• 11:54
  actually
• 11:54
  in
• 11:55
  a
• 11:56
  space
• 11:56
  right
• 11:57
  now
• 11:57
  where
• 11:57
  I
• 11:57
  have
• 11:57
  to
• 11:58
  make
• 11:58
  a
• 11:58
  decision
• 11:59
  that
• 12:00
  is
• 12:00
  either
• 12:00
  for
• 12:00
  the
• 12:01
  growth
• 12:01
  of
• 12:01
  my
• 12:01
  business
• 12:02
  or
• 12:03
  taking
• 12:03
  on
• 12:03
  more
• 12:04
  clients
• 12:04
  for
• 12:04
  the
• 12:04
  growth
• 12:05
  of
• 12:05
  my
• 12:05
  revenue.
• 12:06
  And
• 12:06
  it's
• 12:06
  very
• 12:06
  fascinating
• 12:07
  because
• 12:07
  when
• 12:07
  I
• 12:07
  first
• 12:08
  started
• 12:08
  I
• 12:08
  was
• 12:08
  just
• 12:08
  like
• 12:08
  taking
• 12:09
  clients
• 12:09
  and.
• 12:10
  Yeah.
• 12:10
  And
• 12:11
  I
• 12:11
  had
• 12:11
  to.
• 12:12
  Now
• 12:12
  I'm
• 12:12
  in
• 12:12
  a
• 12:12
  place
• 12:13
  where
• 12:13
  I
• 12:13
  have
• 12:13
  three
• 12:14
  retainer
• 12:15
  Clients
• 12:15
  that
• 12:15
  are
• 12:15
  like,
• 12:15
  I'm
• 12:16
  ready
• 12:16
  to
• 12:16
  sign,
• 12:17
  but
• 12:17
  I'm
• 12:18
  over
• 12:18
  here
• 12:18
  trying
• 12:18
  to
• 12:19
  launch
• 12:19
  something
• 12:19
  that
• 12:20
  I
• 12:20
  am
• 12:20
  a
• 12:20
  very.
• 12:20
  I'm
• 12:21
  very
• 12:21
  aware
• 12:21
  it's
• 12:21
  going
• 12:22
  to
• 12:22
  take
• 12:22
  a
• 12:22
  significant
• 12:22
  amount
• 12:23
  of
• 12:23
  my
• 12:23
  time.
• 12:24
  But
• 12:25
  like,
• 12:25
  from
• 12:25
  default,
• 12:26
  I'm
• 12:26
  like,
• 12:26
  I'm
• 12:26
  a
• 12:26
  retainer
• 12:27
  service
• 12:28
  based
• 12:28
  business.
• 12:28
  Like,
• 12:29
  I
• 12:29
  should
• 12:29
  be
• 12:30
  taking
• 12:30
  these,
• 12:31
  but
• 12:32
  this
• 12:32
  could
• 12:33
  be
• 12:33
  the
• 12:33
  future
• 12:33
  of
• 12:33
  my
• 12:33
  business
• 12:34
  as
• 12:34
  well.
• 12:34
  So
• 12:35
  I
• 12:35
  think
• 12:35
  there's
• 12:35
  a
• 12:35
  lot
• 12:35
  of
• 12:36
  like,
• 12:36
  reflection
• 12:37
  and
• 12:37
  growth
• 12:37
  that
• 12:38
  that
• 12:38
  happens
• 12:38
  with
• 12:39
  honoring
• 12:39
  your
• 12:39
  capacity.
• 12:40
  That
• 12:41
  when
• 12:41
  you're
• 12:42
  first
• 12:42
  starting
• 12:42
  out,
• 12:42
  that
• 12:43
  fear
• 12:43
  and
• 12:43
  that
• 12:43
  FOMO
• 12:44
  is
• 12:44
  real
• 12:45
  and
• 12:45
  like
• 12:45
  you
• 12:46
  just
• 12:46
  become
• 12:46
  a
• 12:47
  little
• 12:47
  bit
• 12:47
  more
• 12:47
  like
• 12:48
  stern
• 12:48
  with
• 12:48
  your
• 12:49
  boundaries
• 12:49
  as
• 12:50
  you
• 12:50
  grow
• 12:50
  in
• 12:51
  your
• 12:51
  business.
• 12:51
  And
• 12:51
  I'm
• 12:52
  still
• 12:52
  feeling
• 12:53
  it
• 12:53
  now
• 12:53
  where
• 12:53
  I'm
• 12:53
  like,
• 12:53
  this
• 12:54
  would
• 12:54
  be
• 12:54
  really
• 12:54
  nice
• 12:54
  to
• 12:55
  have
• 12:55
  these
• 12:55
  three
• 12:55
  clients.
• 12:56
  So
• 12:56
  I
• 12:57
  think
• 12:57
  that's
• 12:57
  another
• 12:57
  really
• 12:58
  important
• 12:58
  thing
• 12:58
  from
• 12:58
  a
• 12:58
  capacity
• 12:59
  standpoint
• 12:59
  is
• 13:00
  to
• 13:00
  like,
• 13:00
  truly
• 13:01
  honor
• 13:01
  the
• 13:02
  boundary
• 13:02
  that
• 13:02
  is
• 13:03
  there
• 13:03
  and
• 13:03
  it
• 13:03
  may
• 13:04
  not
• 13:04
  happen
• 13:04
  right
• 13:04
  away.
• 13:05
  You
• 13:05
  can
• 13:06
  learn
• 13:06
  that
• 13:06
  lesson.
• 13:06
  That's
• 13:06
  something
• 13:07
  a
• 13:07
  lot,
• 13:08
  especially
• 13:08
  with
• 13:09
  one
• 13:09
  on
• 13:10
  one
• 13:10
  on
• 13:10
  one
• 13:10
  clients
• 13:11
  to
• 13:11
  go
• 13:12
  into
• 13:12
  products
• 13:12
  is
• 13:13
  that
• 13:13
  you're
• 13:13
  gonna
• 13:14
  have
• 13:14
  to
• 13:14
  slow
• 13:15
  down
• 13:15
  to
• 13:15
  speed
• 13:16
  up
• 13:16
  bitty,
• 13:17
  like
• 13:18
  dip
• 13:18
  in
• 13:18
  revenue.
• 13:19
  Right.
• 13:19
  By
• 13:20
  not
• 13:20
  taking
• 13:20
  on
• 13:21
  those
• 13:22
  retainer
• 13:22
  clients
• 13:23
  or
• 13:23
  those
• 13:23
  extra
• 13:23
  clients.
• 13:24
  I
• 13:24
  feel
• 13:24
  like
• 13:24
  I'm
• 13:24
  doing
• 13:25
  the
• 13:25
  same
• 13:25
  thing
• 13:25
  right
• 13:25
  now
• 13:26
  where
• 13:26
  this
• 13:26
  has
• 13:26
  been
• 13:27
  my,
• 13:27
  like,
• 13:27
  lightest
• 13:28
  client
• 13:28
  work
• 13:29
  month
• 13:29
  in
• 13:29
  a
• 13:29
  while.
• 13:30
  But
• 13:30
  I've
• 13:31
  redone
• 13:31
  my
• 13:32
  newsletter,
• 13:32
  redone
• 13:33
  my
• 13:34
  homepage.
• 13:34
  Like,
• 13:34
  I
• 13:35
  needed
• 13:35
  to
• 13:35
  take
• 13:35
  that
• 13:35
  fall
• 13:36
  pause
• 13:36
  so
• 13:36
  that
• 13:36
  I
• 13:36
  can
• 13:36
  slow
• 13:37
  down.
• 13:38
  And
• 13:38
  as
• 13:38
  anxiety
• 13:39
  producing
• 13:39
  as
• 13:39
  it
• 13:40
  is,
• 13:40
  because
• 13:40
  it's
• 13:40
  my
• 13:41
  lowest
• 13:41
  revenue
• 13:41
  month
• 13:41
  in
• 13:42
  probably
• 13:42
  a
• 13:42
  year,
• 13:44
  it's.
• 13:44
  I
• 13:44
  have
• 13:44
  to
• 13:44
  keep
• 13:45
  reminding
• 13:45
  myself
• 13:45
  it's
• 13:45
  intentional
• 13:46
  because
• 13:46
  I
• 13:47
  can
• 13:47
  feel
• 13:47
  that
• 13:47
  it's
• 13:48
  gonna
• 13:48
  catapult
• 13:48
  right
• 13:49
  after
• 13:49
  this.
• 13:49
  But
• 13:49
  it's
• 13:50
  like
• 13:50
  you're
• 13:50
  gonna
• 13:50
  have
• 13:51
  to
• 13:51
  like,
• 13:52
  breathe
• 13:52
  in
• 13:52
  so
• 13:53
  you
• 13:53
  can.
• 13:53
  Oh,
• 13:53
  look
• 13:53
  at
• 13:53
  those.
• 13:54
  So
• 13:55
  you
• 13:55
  can
• 13:56
  breathe
• 13:57
  in
• 13:57
  so
• 13:57
  you.
• 13:57
  Can
• 13:57
  expand
• 13:59
  on
• 13:59
  our
• 13:59
  AI
• 14:00
  episode.
• 14:00
  We're
• 14:00
  gonna
• 14:01
  have
• 14:01
  to
• 14:01
  literally
• 14:02
  say
• 14:02
  stitching
• 14:03
  clips
• 14:03
  of
• 14:04
  Jess's
• 14:05
  camera
• 14:05
  going
• 14:06
  whack
• 14:07
  every
• 14:07
  single
• 14:07
  time
• 14:08
  that
• 14:08
  she
• 14:08
  raises
• 14:09
  her
• 14:09
  hand
• 14:09
  and
• 14:09
  I
• 14:09
  talk
• 14:10
  with
• 14:10
  my
• 14:10
  hand
• 14:10
  block.
• 14:10
  That's
• 14:11
  why
• 14:11
  I
• 14:11
  can't
• 14:11
  have
• 14:11
  an
• 14:11
  AI
• 14:12
  camera,
• 14:12
  because
• 14:13
  I
• 14:13
  would
• 14:13
  be
• 14:14
  like,
• 14:15
  there's.
• 14:15
  An
• 14:15
  AI
• 14:16
  camera
• 14:16
  that
• 14:16
  follows
• 14:17
  me
• 14:17
  around
• 14:17
  the
• 14:17
  room
• 14:19
  in
• 14:19
  case
• 14:19
  you're
• 14:19
  not.
• 14:20
  I
• 14:20
  am
• 14:20
  going
• 14:20
  to
• 14:20
  put
• 14:20
  these
• 14:20
  up
• 14:21
  on
• 14:21
  YouTube
• 14:22
  eventually.
• 14:22
  All
• 14:23
  right,
• 14:24
  you
• 14:24
  do
• 14:24
  have
• 14:24
  two
• 14:24
  choices,
• 14:25
  right?
• 14:25
  You
• 14:25
  have.
• 14:25
  There
• 14:26
  are
• 14:26
  two
• 14:26
  choices
• 14:27
  always.
• 14:27
  And
• 14:27
  that's
• 14:27
  why,
• 14:28
  like,
• 14:28
  when
• 14:28
  I'm
• 14:28
  going
• 14:28
  to
• 14:29
  talk
• 14:29
  about
• 14:29
  experience,
• 14:30
  any
• 14:30
  capacity,
• 14:30
  I'm
• 14:30
  getting
• 14:31
  choices.
• 14:31
  So
• 14:31
  right
• 14:31
  now
• 14:31
  Rachel
• 14:32
  has
• 14:32
  a
• 14:32
  choice
• 14:32
  to
• 14:33
  slow
• 14:33
  down,
• 14:33
  to
• 14:34
  speed
• 14:34
  up,
• 14:35
  or
• 14:36
  embrace
• 14:37
  the
• 14:37
  short
• 14:38
  Term
• 14:38
  squeeze
• 14:38
  for
• 14:38
  long
• 14:39
  term
• 14:39
  meet.
• 14:39
  And
• 14:40
  it's
• 14:40
  just
• 14:40
  what
• 14:40
  do
• 14:40
  you
• 14:40
  want
• 14:40
  to
• 14:40
  do?
• 14:41
  And
• 14:41
  that
• 14:41
  is
• 14:41
  like
• 14:41
  where
• 14:41
  you're
• 14:42
  going
• 14:42
  to
• 14:42
  know
• 14:42
  that
• 14:42
  you're
• 14:42
  going
• 14:42
  to
• 14:43
  be
• 14:43
  working
• 14:43
  a
• 14:43
  lot.
• 14:43
  You're
• 14:44
  going
• 14:44
  to
• 14:44
  be
• 14:44
  working
• 14:44
  a
• 14:45
  lot
• 14:45
  more
• 14:45
  hours
• 14:46
  to
• 14:46
  get
• 14:46
  things
• 14:46
  done
• 14:46
  right
• 14:47
  now.
• 14:48
  I
• 14:48
  did
• 14:48
  this
• 14:49
  when
• 14:49
  I
• 14:49
  was
• 14:49
  leaving
• 14:49
  corporate.
• 14:50
  Like
• 14:50
  I
• 14:50
  worked
• 14:50
  a
• 14:50
  40
• 14:51
  hour
• 14:51
  corporate
• 14:51
  job
• 14:52
  and
• 14:52
  had
• 14:53
  to
• 14:53
  retainer
• 14:53
  clients
• 14:54
  until
• 14:54
  I
• 14:54
  could
• 14:54
  get
• 14:55
  my
• 14:55
  third
• 14:55
  one
• 14:55
  to
• 14:56
  jump
• 14:56
  off.
• 14:57
  That
• 14:57
  meant
• 14:57
  waking
• 14:58
  up
• 14:58
  at
• 14:58
  4
• 14:58
  o'
• 14:58
  clock
• 14:58
  every
• 14:59
  in
• 14:59
  the
• 14:59
  morning,
• 14:59
  every
• 15:00
  morning
• 15:00
  doing
• 15:01
  my
• 15:01
  like
• 15:01
  my
• 15:02
  work,
• 15:02
  my,
• 15:03
  my
• 15:03
  business
• 15:03
  work.
• 15:04
  Going
• 15:04
  to
• 15:04
  an
• 15:04
  eight
• 15:04
  hour
• 15:05
  shift.
• 15:06
  I
• 15:06
  don't
• 15:06
  do
• 15:06
  nights,
• 15:07
  go
• 15:07
  home
• 15:07
  and
• 15:07
  go
• 15:07
  to
• 15:07
  sleep.
• 15:08
  I
• 15:08
  like
• 15:08
  to
• 15:08
  wake
• 15:08
  up
• 15:08
  early
• 15:09
  and
• 15:09
  working
• 15:10
  almost
• 15:10
  every.
• 15:11
  I
• 15:11
  would
• 15:11
  thankfully
• 15:12
  I
• 15:12
  had
• 15:12
  the
• 15:12
  flexibility
• 15:12
  in
• 15:13
  my
• 15:13
  job
• 15:13
  where
• 15:13
  I
• 15:13
  could
• 15:13
  work
• 15:13
  on
• 15:13
  Sundays.
• 15:14
  At
• 15:14
  my
• 15:14
  other
• 15:14
  job
• 15:15
  I
• 15:15
  would
• 15:15
  work
• 15:15
  on
• 15:16
  every
• 15:16
  Sunday
• 15:16
  for
• 15:17
  a
• 15:17
  whole
• 15:17
  year
• 15:18
  so
• 15:18
  that
• 15:18
  I
• 15:18
  could
• 15:18
  take
• 15:19
  off
• 15:19
  Wednesday
• 15:19
  during
• 15:19
  the
• 15:20
  week
• 15:20
  to
• 15:20
  work
• 15:20
  on
• 15:20
  my
• 15:20
  business.
• 15:21
  And
• 15:21
  that's
• 15:21
  so
• 15:21
  there's
• 15:22
  two
• 15:22
  options.
• 15:22
  Slow
• 15:23
  down
• 15:23
  the
• 15:23
  speed
• 15:23
  up
• 15:23
  or
• 15:24
  short
• 15:24
  term
• 15:25
  squeeze
• 15:25
  for
• 15:25
  long
• 15:25
  term
• 15:25
  ease.
• 15:26
  There's
• 15:26
  other
• 15:26
  ways.
• 15:27
  You
• 15:27
  don't
• 15:27
  pick
• 15:27
  one.
• 15:28
  You're
• 15:28
  hitting
• 15:29
  the
• 15:29
  wall
• 15:29
  of
• 15:29
  burnout.
• 15:30
  That's
• 15:30
  real.
• 15:31
  Yeah.
• 15:31
  And
• 15:31
  it's
• 15:32
  very
• 15:33
  much
• 15:33
  avoidable
• 15:33
  if
• 15:34
  you
• 15:34
  are
• 15:35
  very
• 15:35
  real
• 15:35
  with
• 15:35
  yourself
• 15:36
  and
• 15:36
  you
• 15:36
  don't
• 15:37
  let
• 15:37
  that
• 15:37
  fear
• 15:38
  what
• 15:38
  you
• 15:38
  had
• 15:39
  said
• 15:39
  like
• 15:39
  where
• 15:40
  the
• 15:40
  lowest
• 15:41
  revenue
• 15:41
  is
• 15:41
  happening
• 15:42
  right
• 15:42
  now
• 15:42
  as
• 15:43
  far
• 15:43
  as
• 15:43
  this
• 15:43
  month.
• 15:44
  But
• 15:44
  it's
• 15:45
  so
• 15:45
  intentional
• 15:46
  and
• 15:46
  it's
• 15:46
  planned
• 15:47
  and
• 15:47
  if
• 15:48
  you
• 15:48
  trust
• 15:49
  the
• 15:49
  systems
• 15:50
  in
• 15:50
  your
• 15:50
  business,
• 15:50
  which
• 15:51
  you
• 15:51
  do,
• 15:52
  that
• 15:52
  it
• 15:53
  will
• 15:53
  pick
• 15:53
  back
• 15:54
  up
• 15:54
  and
• 15:54
  that
• 15:54
  next
• 15:55
  month
• 15:55
  you'll
• 15:55
  be
• 15:55
  so
• 15:56
  grateful
• 15:56
  that
• 15:56
  you
• 15:56
  built
• 15:57
  the
• 15:57
  system
• 15:57
  around
• 15:57
  your
• 15:58
  newsletter,
• 15:58
  down
• 15:58
  around
• 15:59
  your
• 15:59
  private
• 15:59
  podcast.
• 16:00
  Like
• 16:00
  all
• 16:00
  of
• 16:00
  these
• 16:00
  different
• 16:01
  layers
• 16:02
  of
• 16:02
  it.
• 16:02
  It's
• 16:03
  intention
• 16:04
  that
• 16:04
  makes
• 16:05
  the
• 16:05
  difference
• 16:05
  of
• 16:05
  if
• 16:06
  you're
• 16:06
  blasting
• 16:07
  straight
• 16:07
  into
• 16:07
  that
• 16:07
  wall
• 16:08
  of
• 16:08
  burnout
• 16:09
  or
• 16:09
  if
• 16:10
  you're
• 16:11
  being
• 16:11
  strategic
• 16:12
  with
• 16:12
  how
• 16:12
  you
• 16:12
  spend
• 16:13
  your
• 16:13
  time
• 16:14
  because
• 16:14
  it's
• 16:15
  the
• 16:15
  seasons
• 16:15
  of
• 16:15
  your
• 16:16
  business
• 16:16
  that
• 16:16
  you
• 16:16
  have
• 16:17
  to
• 16:17
  honor
• 16:17
  and
• 16:17
  it's
• 16:18
  so
• 16:18
  important
• 16:19
  cuz
• 16:19
  yikes.
• 16:20
  Burnout
• 16:21
  is
• 16:21
  fun.
• 16:22
  Yeah.
• 16:23
  So
• 16:23
  another
• 16:24
  I
• 16:24
  guess
• 16:24
  issue
• 16:24
  or
• 16:25
  roadblock
• 16:25
  I
• 16:25
  see
• 16:25
  that
• 16:26
  come
• 16:26
  up
• 16:26
  with
• 16:26
  capacity
• 16:27
  and
• 16:27
  we
• 16:28
  touched
• 16:28
  on
• 16:28
  it
• 16:28
  a
• 16:28
  little
• 16:28
  bit.
• 16:28
  But
• 16:29
  I
• 16:29
  want
• 16:29
  to
• 16:29
  dive
• 16:29
  deep
• 16:30
  into
• 16:30
  it
• 16:30
  because
• 16:31
  when
• 16:31
  I
• 16:31
  mentioned
• 16:31
  this
• 16:31
  Rachel,
• 16:32
  she
• 16:32
  was
• 16:32
  like
• 16:32
  oh,
• 16:33
  and.
• 16:34
  And
• 16:34
  I'll
• 16:34
  see
• 16:35
  my
• 16:35
  clients
• 16:36
  or
• 16:36
  even
• 16:36
  myself
• 16:38
  a
• 16:38
  strategy
• 16:39
  or
• 16:39
  a
• 16:39
  course
• 16:40
  from
• 16:41
  a
• 16:42
  online
• 16:42
  entrepreneur
• 16:43
  who's
• 16:43
  probably
• 16:44
  been
• 16:44
  in
• 16:44
  the
• 16:44
  business
• 16:45
  longer
• 16:45
  than
• 16:46
  us,
• 16:46
  has
• 16:47
  a
• 16:47
  bigger
• 16:47
  team
• 16:48
  than
• 16:48
  us,
• 16:49
  has
• 16:49
  therefore
• 16:50
  has
• 16:50
  more
• 16:50
  capacity
• 16:51
  than
• 16:51
  us
• 16:52
  and
• 16:53
  burn
• 16:53
  themselves
• 16:54
  out
• 16:54
  trying
• 16:54
  to
• 16:55
  implement
• 16:56
  that
• 16:57
  strategy
• 16:58
  word
• 16:59
  for
• 16:59
  word.
• 17:00
  Yeah,
• 17:01
  100%.
• 17:03
  Yes.
• 17:03
  I
• 17:03
  think
• 17:03
  that's
• 17:04
  like
• 17:04
  when
• 17:05
  someone
• 17:06
  has
• 17:06
  created
• 17:07
  this
• 17:07
  like
• 17:08
  Success
• 17:08
  for
• 17:08
  launching.
• 17:09
  And
• 17:09
  they're
• 17:09
  like,
• 17:10
  oh,
• 17:10
  steal
• 17:10
  my
• 17:11
  plan.
• 17:11
  It's
• 17:12
  one
• 17:12
  of
• 17:12
  the
• 17:12
  things
• 17:12
  that
• 17:13
  I
• 17:13
  always
• 17:13
  tell
• 17:13
  people,
• 17:13
  right,
• 17:14
  if
• 17:14
  Google
• 17:15
  or
• 17:16
  if
• 17:16
  Apple
• 17:16
  or
• 17:17
  Nike
• 17:17
  or
• 17:18
  whoever,
• 17:18
  we're
• 17:19
  going
• 17:19
  to
• 17:19
  give
• 17:19
  you.
• 17:20
  This
• 17:20
  is
• 17:20
  step
• 17:21
  by
• 17:21
  step
• 17:21
  what
• 17:22
  I
• 17:22
  did
• 17:23
  with
• 17:23
  the
• 17:23
  business
• 17:24
  to
• 17:24
  grow
• 17:24
  it.
• 17:25
  I
• 17:25
  don't
• 17:25
  know
• 17:25
  the
• 17:25
  owners
• 17:26
  of
• 17:26
  all
• 17:26
  of
• 17:26
  them,
• 17:26
  but
• 17:26
  whatever,
• 17:27
  if
• 17:27
  they
• 17:27
  all
• 17:28
  gave
• 17:28
  you
• 17:28
  their
• 17:28
  roadmaps
• 17:29
  for
• 17:30
  massive
• 17:30
  success
• 17:31
  of
• 17:31
  how
• 17:31
  they
• 17:31
  reached
• 17:32
  it,
• 17:32
  you
• 17:33
  still
• 17:33
  won't
• 17:33
  be
• 17:34
  able
• 17:34
  to
• 17:34
  achieve
• 17:34
  it.
• 17:35
  It
• 17:35
  doesn't
• 17:35
  matter
• 17:36
  if
• 17:36
  they
• 17:36
  gave
• 17:37
  you
• 17:37
  detail
• 17:37
  by
• 17:38
  detail.
• 17:39
  There
• 17:39
  is
• 17:39
  so
• 17:40
  much
• 17:40
  that
• 17:40
  comes
• 17:40
  into
• 17:41
  it,
• 17:41
  like
• 17:41
  how
• 17:42
  many
• 17:42
  people
• 17:42
  on
• 17:42
  their
• 17:42
  team,
• 17:43
  how
• 17:43
  much
• 17:43
  they
• 17:44
  spend
• 17:44
  on
• 17:44
  ad,
• 17:45
  how
• 17:45
  big
• 17:45
  is
• 17:46
  their
• 17:46
  audience,
• 17:46
  like
• 17:47
  all
• 17:47
  of
• 17:47
  the
• 17:48
  various
• 17:48
  levels
• 17:49
  of
• 17:49
  it.
• 17:50
  It's
• 17:50
  very
• 17:51
  easy
• 17:52
  to
• 17:52
  get
• 17:52
  consumed
• 17:53
  in.
• 17:54
  All
• 17:54
  I
• 17:54
  need
• 17:54
  is
• 17:54
  the
• 17:55
  plan.
• 17:55
  No,
• 17:56
  you
• 17:56
  need
• 17:56
  way
• 17:56
  more
• 17:57
  than
• 17:57
  just
• 17:57
  the
• 17:58
  plan.
• 17:58
  And
• 17:58
  I've
• 17:59
  done
• 17:59
  it
• 17:59
  before.
• 17:59
  Like
• 18:00
  this
• 18:00
  is
• 18:00
  no
• 18:00
  shame
• 18:01
  to
• 18:01
  anybody
• 18:02
  that's
• 18:02
  bought
• 18:02
  that.
• 18:03
  Oh,
• 18:03
  if
• 18:03
  only
• 18:03
  I
• 18:03
  had
• 18:04
  the
• 18:04
  understanding
• 18:05
  or
• 18:05
  if
• 18:05
  only
• 18:05
  I
• 18:06
  had
• 18:06
  the
• 18:06
  roadmap.
• 18:07
  There's
• 18:07
  so
• 18:08
  many
• 18:08
  things
• 18:08
  like
• 18:08
  I
• 18:08
  bought
• 18:09
  one
• 18:09
  from
• 18:09
  a
• 18:09
  launch
• 18:10
  person
• 18:10
  thinking
• 18:10
  like,
• 18:11
  oh,
• 18:11
  that's
• 18:12
  all
• 18:12
  I
• 18:12
  need
• 18:12
  and
• 18:12
  it'll
• 18:13
  make
• 18:13
  my
• 18:13
  clients
• 18:13
  strategies
• 18:14
  better.
• 18:14
  It'll
• 18:14
  make
• 18:15
  my
• 18:15
  strategies
• 18:15
  better.
• 18:16
  I
• 18:16
  went
• 18:16
  to
• 18:17
  implement
• 18:17
  it
• 18:17
  on
• 18:17
  my
• 18:17
  own,
• 18:18
  bailed
• 18:19
  halfway.
• 18:19
  I
• 18:20
  was
• 18:20
  like,
• 18:20
  I
• 18:20
  am,
• 18:21
  my
• 18:21
  energy's
• 18:22
  not
• 18:22
  right
• 18:22
  and
• 18:22
  I
• 18:22
  can't
• 18:23
  do
• 18:23
  this.
• 18:24
  And
• 18:24
  it
• 18:25
  doesn't
• 18:25
  take
• 18:25
  into
• 18:26
  consideration
• 18:26
  that
• 18:27
  person's
• 18:27
  morning
• 18:28
  routine,
• 18:28
  that
• 18:28
  person's
• 18:29
  mental
• 18:29
  health.
• 18:30
  Like
• 18:30
  it's
• 18:31
  just
• 18:31
  nuts
• 18:31
  because
• 18:32
  people
• 18:33
  will
• 18:33
  literally
• 18:33
  just
• 18:34
  oh,
• 18:34
  this
• 18:34
  is
• 18:34
  my
• 18:35
  strategy,
• 18:35
  you
• 18:35
  take
• 18:35
  it.
• 18:36
  And
• 18:36
  yeah,
• 18:37
  I
• 18:37
  have
• 18:37
  had
• 18:37
  the
• 18:38
  blessing
• 18:38
  of
• 18:38
  being
• 18:39
  able
• 18:39
  to
• 18:39
  take
• 18:39
  a
• 18:40
  variety
• 18:40
  of
• 18:41
  different
• 18:41
  big
• 18:41
  courses
• 18:42
  that
• 18:42
  I
• 18:43
  that
• 18:43
  are
• 18:43
  out
• 18:43
  of
• 18:43
  my
• 18:44
  price
• 18:44
  range,
• 18:44
  thankfully
• 18:45
  for
• 18:45
  my
• 18:45
  clients
• 18:46
  who
• 18:46
  want
• 18:46
  to
• 18:46
  implement.
• 18:47
  And
• 18:47
  once
• 18:47
  I
• 18:48
  get
• 18:48
  into
• 18:48
  some
• 18:48
  of
• 18:48
  these
• 18:48
  bigger
• 18:49
  ones
• 18:49
  and
• 18:49
  I'm
• 18:49
  not
• 18:49
  going
• 18:49
  to
• 18:49
  call
• 18:49
  them
• 18:50
  out
• 18:50
  because
• 18:50
  I
• 18:50
  don't
• 18:50
  want
• 18:50
  to
• 18:50
  get
• 18:50
  canceled,
• 18:51
  but
• 18:52
  once
• 18:52
  I
• 18:52
  get
• 18:52
  into
• 18:53
  some
• 18:53
  of
• 18:53
  these
• 18:53
  bigger
• 18:54
  programs,
• 18:54
  there
• 18:54
  are
• 18:55
  like
• 18:56
  hundred,
• 18:56
  like
• 18:57
  hundreds
• 18:59
  of
• 19:00
  lessons
• 19:00
  in
• 19:00
  each
• 19:01
  of
• 19:01
  these
• 19:01
  and
• 19:01
  it's
• 19:01
  like
• 19:02
  it
• 19:02
  takes
• 19:02
  a
• 19:02
  full
• 19:02
  time
• 19:03
  person
• 19:03
  just
• 19:03
  to
• 19:03
  take
• 19:04
  in
• 19:04
  all
• 19:04
  of
• 19:04
  these
• 19:05
  lessons.
• 19:05
  Not
• 19:05
  to
• 19:06
  mention
• 19:06
  if
• 19:06
  you're
• 19:06
  going
• 19:07
  to
• 19:07
  implement
• 19:08
  a
• 19:08
  five
• 19:08
  part
• 19:09
  launch
• 19:09
  strategy
• 19:10
  with
• 19:10
  a
• 19:10
  team
• 19:11
  of
• 19:11
  two,
• 19:12
  like
• 19:13
  it's
• 19:13
  not
• 19:14
  going
• 19:14
  to
• 19:14
  happen,
• 19:15
  especially
• 19:15
  on
• 19:15
  their
• 19:15
  timeline.
• 19:16
  Maybe
• 19:16
  you
• 19:17
  can,
• 19:17
  but
• 19:17
  give
• 19:17
  yourself,
• 19:18
  that's
• 19:18
  when
• 19:18
  we
• 19:18
  come
• 19:18
  back
• 19:18
  to
• 19:19
  the
• 19:19
  project
• 19:19
  management
• 19:19
  timeline.
• 19:20
  If
• 19:20
  your
• 19:20
  scope
• 19:20
  is
• 19:21
  increasing,
• 19:21
  give
• 19:21
  yourself
• 19:22
  the
• 19:22
  grace
• 19:22
  of
• 19:22
  a
• 19:22
  longer
• 19:23
  timeline.
• 19:23
  If
• 19:23
  you
• 19:24
  don't
• 19:24
  have
• 19:24
  the
• 19:24
  budget
• 19:25
  that
• 19:25
  they
• 19:25
  do
• 19:26
  to
• 19:26
  invest
• 19:26
  in
• 19:27
  that
• 19:27
  and
• 19:27
  that's
• 19:27
  how
• 19:27
  you
• 19:28
  get
• 19:28
  around
• 19:29
  this
• 19:29
  capacity
• 19:29
  issue.
• 19:30
  If
• 19:30
  you
• 19:30
  truly
• 19:30
  did
• 19:31
  want
• 19:31
  to
• 19:31
  implement
• 19:31
  it
• 19:32
  or
• 19:33
  shorten
• 19:33
  the
• 19:33
  scope.
• 19:33
  Just
• 19:34
  pull
• 19:34
  out
• 19:34
  the
• 19:34
  tiny
• 19:35
  little
• 19:35
  nuggets
• 19:36
  of
• 19:37
  information
• 19:38
  that,
• 19:38
  you
• 19:39
  know,
• 19:39
  vibe
• 19:39
  with
• 19:39
  you
• 19:40
  and
• 19:40
  are
• 19:40
  easy
• 19:40
  for
• 19:40
  you,
• 19:41
  feasible
• 19:41
  for
• 19:41
  you
• 19:42
  to
• 19:42
  execute,
• 19:42
  and
• 19:42
  do
• 19:43
  those
• 19:43
  instead
• 19:44
  by
• 19:44
  trying
• 19:44
  to
• 19:45
  take
• 19:45
  a
• 19:45
  course
• 19:45
  and
• 19:45
  implement
• 19:46
  it,
• 19:46
  like
• 19:46
  word
• 19:47
  for
• 19:47
  word.
• 19:48
  When
• 19:48
  you
• 19:48
  don't
• 19:48
  have
• 19:48
  the
• 19:49
  same
• 19:49
  budget,
• 19:49
  when
• 19:49
  you
• 19:50
  don't
• 19:50
  have
• 19:50
  the
• 19:50
  same
• 19:50
  timeline
• 19:51
  or
• 19:51
  the
• 19:51
  same
• 19:52
  foundation,
• 19:53
  person
• 19:54
  has
• 19:54
  just
• 19:55
  a
• 19:55
  recipe
• 19:55
  for
• 19:55
  burnout.
• 19:57
  Yeah.
• 19:57
  And
• 19:58
  I
• 19:58
  notice
• 19:58
  a
• 19:58
  lot
• 19:58
  of
• 19:59
  business
• 19:59
  owners,
• 19:59
  I
• 20:00
  did
• 20:00
  it
• 20:00
  myself.
• 20:00
  And
• 20:00
  this
• 20:01
  is
• 20:01
  why
• 20:01
  we're
• 20:01
  being
• 20:01
  very
• 20:02
  honest
• 20:02
  and
• 20:02
  open
• 20:02
  about
• 20:03
  it
• 20:03
  is
• 20:04
  that
• 20:04
  skipping
• 20:04
  through,
• 20:06
  like,
• 20:06
  the
• 20:06
  foundational
• 20:07
  stuff
• 20:07
  and
• 20:08
  literally
• 20:08
  just
• 20:08
  being
• 20:09
  like,
• 20:09
  oh,
• 20:10
  if,
• 20:11
  if
• 20:11
  I
• 20:11
  buy
• 20:11
  this
• 20:12
  course,
• 20:12
  I'll
• 20:12
  have
• 20:12
  all
• 20:12
  of
• 20:13
  the
• 20:13
  answers.
• 20:13
  And
• 20:14
  you
• 20:14
  don't
• 20:14
  have
• 20:14
  the
• 20:15
  audience
• 20:15
  that's
• 20:16
  engaged
• 20:16
  enough.
• 20:16
  You
• 20:17
  don't
• 20:17
  have
• 20:17
  the
• 20:18
  SOPs
• 20:19
  that
• 20:19
  help
• 20:19
  you
• 20:20
  go
• 20:20
  through
• 20:21
  each
• 20:21
  process
• 20:22
  seamlessly
• 20:22
  without
• 20:23
  any
• 20:23
  kind
• 20:23
  of,
• 20:23
  like,
• 20:23
  gaps
• 20:24
  or
• 20:24
  handing
• 20:25
  it
• 20:25
  off
• 20:25
  before
• 20:25
  you
• 20:26
  hire.
• 20:26
  And
• 20:26
  there's
• 20:27
  so
• 20:27
  many
• 20:27
  levels
• 20:27
  of
• 20:29
  foundations
• 20:29
  that
• 20:30
  kind
• 20:30
  of
• 20:30
  help
• 20:30
  you
• 20:31
  help
• 20:31
  yourself.
• 20:33
  When
• 20:33
  you're
• 20:33
  taking
• 20:34
  these
• 20:34
  next
• 20:34
  steps
• 20:35
  or
• 20:35
  implementing
• 20:36
  or
• 20:36
  whatever
• 20:37
  that
• 20:37
  is.
• 20:37
  And
• 20:37
  like,
• 20:38
  really
• 20:38
  being
• 20:38
  honest
• 20:39
  about.
• 20:40
  If
• 20:40
  you
• 20:40
  audit
• 20:41
  your
• 20:41
  business,
• 20:41
  do
• 20:41
  you
• 20:42
  have
• 20:43
  insights
• 20:43
  into
• 20:44
  clarity
• 20:44
  of
• 20:45
  what's
• 20:45
  going
• 20:46
  to
• 20:46
  essentially
• 20:47
  hold
• 20:47
  you
• 20:48
  back
• 20:48
  to
• 20:49
  expanding
• 20:50
  your
• 20:50
  scope
• 20:51
  or
• 20:52
  expanding
• 20:52
  your
• 20:52
  capacity
• 20:53
  and
• 20:53
  all
• 20:54
  of
• 20:54
  that?
• 20:55
  Yeah.
• 20:56
  So
• 20:56
  I
• 20:56
  want
• 20:56
  to
• 20:56
  get
• 20:56
  into
• 20:56
  some
• 20:57
  ways
• 20:57
  because
• 20:57
  I
• 20:58
  know
• 20:58
  we
• 20:58
  are
• 20:58
  probably
• 20:59
  a
• 20:59
  lot
• 21:00
  of
• 21:00
  entrepreneurs,
• 21:01
  freelancers,
• 21:02
  and
• 21:02
  if
• 21:02
  you
• 21:02
  got
• 21:02
  into
• 21:03
  this,
• 21:03
  like
• 21:03
  it
• 21:04
  or
• 21:04
  not,
• 21:04
  like,
• 21:04
  I
• 21:04
  call
• 21:04
  myself
• 21:05
  an
• 21:05
  integrator,
• 21:05
  but
• 21:05
  I'm
• 21:06
  definitely
• 21:06
  a
• 21:06
  visionary
• 21:06
  too.
• 21:07
  Like
• 21:07
  I.
• 21:07
  When
• 21:08
  I
• 21:08
  score
• 21:08
  in
• 21:08
  both.
• 21:09
  So
• 21:09
  I
• 21:09
  know
• 21:09
  that
• 21:10
  we've
• 21:10
  got
• 21:10
  a
• 21:10
  ton
• 21:11
  of
• 21:11
  ideas
• 21:11
  to
• 21:11
  implement
• 21:12
  and
• 21:13
  we
• 21:14
  may
• 21:14
  be
• 21:14
  at
• 21:14
  capacity.
• 21:15
  So
• 21:15
  how
• 21:16
  do
• 21:16
  we
• 21:16
  get
• 21:16
  around
• 21:17
  the
• 21:17
  project
• 21:17
  management
• 21:18
  triangle
• 21:19
  and
• 21:19
  how
• 21:19
  do
• 21:19
  we,
• 21:19
  like,
• 21:20
  what's
• 21:20
  the
• 21:20
  cheat
• 21:21
  code
• 21:21
  of
• 21:21
  it?
• 21:22
  And
• 21:22
  that
• 21:22
  is
• 21:22
  innovation
• 21:23
  and
• 21:23
  optimization.
• 21:24
  So
• 21:24
  once
• 21:25
  you
• 21:25
  start
• 21:25
  with
• 21:25
  giving
• 21:26
  you
• 21:26
  just
• 21:26
  a
• 21:26
  couple
• 21:27
  of
• 21:27
  ideas
• 21:27
  on
• 21:28
  what,
• 21:29
  how
• 21:29
  to
• 21:29
  get
• 21:29
  around
• 21:30
  that.
• 21:30
  So
• 21:30
  starting
• 21:31
  from
• 21:31
  the
• 21:31
  first
• 21:31
  option
• 21:32
  you
• 21:32
  have
• 21:32
  is
• 21:32
  to
• 21:33
  optimize
• 21:33
  is
• 21:33
  to
• 21:34
  decrease
• 21:34
  your
• 21:35
  scope.
• 21:36
  And
• 21:36
  I
• 21:36
  think,
• 21:36
  like
• 21:37
  everything
• 21:38
  this
• 21:38
  starts
• 21:38
  with
• 21:38
  awareness
• 21:39
  of
• 21:39
  how
• 21:40
  just
• 21:40
  how
• 21:41
  long
• 21:41
  things
• 21:41
  are
• 21:41
  taking
• 21:42
  for
• 21:42
  you
• 21:42
  and
• 21:43
  how
• 21:43
  much
• 21:43
  you
• 21:43
  have
• 21:43
  on
• 21:44
  your
• 21:44
  plate.
• 21:45
  So
• 21:45
  that's
• 21:45
  where
• 21:46
  things
• 21:46
  like
• 21:47
  using
• 21:47
  a
• 21:47
  project
• 21:47
  management
• 21:48
  tool
• 21:48
  to
• 21:48
  track
• 21:49
  how
• 21:49
  many
• 21:49
  balls
• 21:50
  you
• 21:50
  have
• 21:50
  up
• 21:50
  in
• 21:50
  the
• 21:50
  air
• 21:51
  can
• 21:51
  help.
• 21:52
  And
• 21:53
  checking
• 21:54
  your
• 21:54
  time,
• 21:54
  which,
• 21:55
  especially
• 21:55
  if
• 21:56
  you
• 21:56
  work
• 21:56
  on
• 21:56
  packages,
• 21:57
  you
• 21:57
  may
• 21:57
  not
• 21:57
  be
• 21:58
  tracking
• 21:58
  your
• 21:58
  time
• 21:59
  as
• 21:59
  much.
• 22:01
  I
• 22:01
  have
• 22:01
  tried
• 22:02
  and
• 22:02
  I
• 22:02
  have
• 22:03
  failed,
• 22:04
  but
• 22:04
  I
• 22:04
  think
• 22:05
  when
• 22:05
  I'm
• 22:05
  very
• 22:06
  aware
• 22:06
  of,
• 22:07
  like,
• 22:07
  when
• 22:07
  I
• 22:08
  launched
• 22:08
  a
• 22:08
  new
• 22:08
  VIP
• 22:09
  day,
• 22:09
  or
• 22:09
  it's
• 22:10
  not
• 22:10
  new
• 22:10
  anymore,
• 22:11
  but
• 22:11
  when
• 22:11
  I
• 22:11
  launched
• 22:12
  it,
• 22:12
  I
• 22:12
  tracked
• 22:13
  everything.
• 22:14
  So
• 22:14
  how
• 22:14
  long
• 22:15
  each
• 22:15
  step
• 22:15
  took
• 22:16
  so
• 22:16
  that
• 22:17
  my
• 22:17
  beta
• 22:17
  pricing
• 22:18
  can
• 22:18
  be
• 22:18
  justified
• 22:19
  or
• 22:19
  my
• 22:19
  next
• 22:19
  level
• 22:20
  pricing
• 22:20
  could
• 22:20
  be
• 22:20
  justified.
• 22:21
  But
• 22:22
  when
• 22:22
  I
• 22:22
  tell
• 22:22
  you
• 22:23
  as
• 22:23
  someone
• 22:23
  who
• 22:24
  struggles
• 22:24
  as
• 22:25
  I
• 22:25
  wouldn't
• 22:25
  say
• 22:25
  struggles
• 22:26
  as
• 22:26
  someone
• 22:26
  who
• 22:26
  thrives
• 22:27
  as
• 22:27
  a
• 22:27
  neuro.
• 22:28
  Neurodivergent
• 22:29
  person.
• 22:30
  Time
• 22:31
  tracking
• 22:31
  is
• 22:31
  so
• 22:32
  hard
• 22:32
  for
• 22:32
  me.
• 22:32
  I've
• 22:32
  used
• 22:33
  so
• 22:33
  many
• 22:33
  different
• 22:33
  tools.
• 22:34
  I'm
• 22:34
  literally
• 22:34
  over
• 22:35
  here
• 22:35
  taking
• 22:35
  notes
• 22:36
  as
• 22:36
  you
• 22:36
  talk
• 22:37
  through
• 22:37
  this.
• 22:37
  Cause
• 22:37
  I'm
• 22:38
  like,
• 22:38
  please
• 22:38
  help
• 22:38
  me,
• 22:39
  Jeff.
• 22:39
  So
• 22:39
  time
• 22:39
  tracking
• 22:40
  is
• 22:40
  something
• 22:40
  like
• 22:41
  when
• 22:41
  I'm
• 22:41
  on
• 22:41
  it,
• 22:41
  it's
• 22:42
  nothing
• 22:42
  that
• 22:43
  like
• 22:43
  when
• 22:43
  I'm
• 22:44
  on
• 22:44
  it,
• 22:44
  it
• 22:44
  helps
• 22:45
  me
• 22:45
  so
• 22:45
  much
• 22:45
  to
• 22:46
  bring
• 22:46
  that
• 22:46
  awareness.
• 22:47
  And
• 22:47
  even
• 22:47
  if
• 22:47
  I'm
• 22:48
  not
• 22:48
  using
• 22:49
  my
• 22:49
  time
• 22:49
  tracker
• 22:50
  every
• 22:50
  day,
• 22:50
  just
• 22:50
  going
• 22:51
  back
• 22:51
  at
• 22:51
  the
• 22:51
  end
• 22:51
  of
• 22:51
  the
• 22:52
  day
• 22:52
  and
• 22:52
  like
• 22:52
  putting.
• 22:53
  Because
• 22:53
  I
• 22:53
  do
• 22:53
  provide
• 22:54
  just
• 22:54
  for
• 22:54
  myself,
• 22:55
  I
• 22:55
  to
• 22:56
  provide
• 22:56
  my
• 22:56
  clients
• 22:56
  with
• 22:57
  how
• 22:57
  the
• 22:57
  hours
• 22:57
  got
• 22:57
  spent
• 22:58
  and
• 22:58
  that
• 22:58
  breakdown
• 22:59
  and
• 22:59
  one
• 23:00
  that
• 23:00
  can
• 23:00
  wanna
• 23:00
  open
• 23:00
  your
• 23:00
  eyes
• 23:01
  like
• 23:01
  how
• 23:01
  much
• 23:01
  time
• 23:02
  time
• 23:02
  is
• 23:02
  stuff
• 23:02
  actually
• 23:03
  taking
• 23:03
  you
• 23:03
  so
• 23:03
  that
• 23:04
  you
• 23:04
  price
• 23:04
  yourself
• 23:05
  appropriately.
• 23:06
  I
• 23:06
  was
• 23:06
  just
• 23:06
  having
• 23:07
  this
• 23:07
  conversation
• 23:08
  with
• 23:08
  a
• 23:08
  client
• 23:08
  the
• 23:09
  other
• 23:09
  day.
• 23:09
  I'm
• 23:09
  like,
• 23:09
  how
• 23:09
  much?
• 23:10
  I
• 23:10
  know
• 23:10
  you
• 23:11
  get
• 23:11
  on
• 23:11
  a
• 23:11
  call,
• 23:11
  but
• 23:11
  like
• 23:12
  how
• 23:12
  long
• 23:12
  does
• 23:12
  it
• 23:12
  take
• 23:12
  you
• 23:12
  to
• 23:13
  prepare
• 23:13
  for
• 23:13
  the
• 23:14
  call?
• 23:14
  What
• 23:14
  do
• 23:14
  you
• 23:14
  know?
• 23:14
  How
• 23:15
  long
• 23:15
  does
• 23:15
  it
• 23:15
  take
• 23:15
  you
• 23:15
  to
• 23:16
  provide
• 23:16
  the
• 23:16
  deliverables
• 23:17
  after
• 23:17
  the
• 23:17
  call?
• 23:18
  All
• 23:18
  of
• 23:18
  those
• 23:18
  things
• 23:19
  need
• 23:19
  to
• 23:19
  be
• 23:19
  accounted
• 23:20
  for
• 23:20
  in
• 23:20
  your
• 23:20
  pricing.
• 23:20
  If
• 23:21
  you're
• 23:21
  not
• 23:21
  tracking
• 23:21
  your
• 23:21
  time,
• 23:22
  then
• 23:22
  you
• 23:22
  don't
• 23:23
  know
• 23:23
  and
• 23:23
  you
• 23:24
  are
• 23:25
  losing
• 23:25
  out
• 23:25
  basically
• 23:26
  because
• 23:26
  you're
• 23:26
  not
• 23:26
  charging
• 23:27
  as
• 23:27
  much
• 23:27
  as
• 23:27
  you
• 23:27
  should
• 23:28
  be.
• 23:28
  So
• 23:29
  tracking
• 23:29
  your
• 23:29
  time,
• 23:30
  you've
• 23:30
  probably
• 23:30
  tried
• 23:30
  tools.
• 23:31
  I
• 23:31
  love
• 23:31
  tmetric.
• 23:32
  It's
• 23:32
  free
• 23:32
  and
• 23:33
  it
• 23:33
  integrates
• 23:33
  with
• 23:33
  notion.
• 23:34
  So
• 23:34
  like
• 23:34
  when
• 23:34
  I
• 23:34
  open
• 23:35
  up
• 23:35
  a
• 23:35
  task
• 23:35
  with
• 23:35
  notion
• 23:36
  I
• 23:36
  can
• 23:36
  hit
• 23:36
  start
• 23:37
  timer
• 23:37
  and
• 23:37
  it
• 23:38
  talks
• 23:38
  to
• 23:38
  tmetric
• 23:39
  else
• 23:40
  it
• 23:40
  start
• 23:40
  tracking.
• 23:41
  That's
• 23:42
  what
• 23:42
  I
• 23:42
  use.
• 23:42
  I
• 23:42
  can
• 23:43
  also
• 23:43
  use
• 23:43
  it
• 23:43
  to
• 23:43
  invoice.
• 23:44
  I
• 23:44
  do
• 23:44
  still
• 23:44
  charge
• 23:45
  hourly
• 23:45
  for
• 23:46
  some
• 23:46
  clients,
• 23:46
  so
• 23:46
  I
• 23:47
  can
• 23:47
  also
• 23:47
  use
• 23:47
  it
• 23:47
  to
• 23:48
  invoice.
• 23:48
  So
• 23:49
  that
• 23:49
  one
• 23:49
  I've
• 23:49
  been
• 23:49
  using
• 23:50
  since
• 23:50
  January.
• 23:51
  Like
• 23:52
  I
• 23:52
  said,
• 23:52
  it's
• 23:53
  progress,
• 23:53
  not
• 23:53
  perfection.
• 23:54
  Do
• 23:54
  I
• 23:54
  do
• 23:54
  it
• 23:55
  every
• 23:55
  week?
• 23:56
  No,
• 23:56
  but
• 23:56
  I
• 23:57
  do
• 23:57
  notice
• 23:57
  the
• 23:57
  weeks
• 23:58
  that
• 23:58
  I
• 23:58
  do
• 23:58
  it.
• 24:00
  I'm
• 24:00
  a
• 24:00
  lot
• 24:00
  more
• 24:00
  productive
• 24:01
  because
• 24:01
  I'm
• 24:02
  on
• 24:02
  the
• 24:02
  clock
• 24:03
  and
• 24:03
  a
• 24:04
  lot
• 24:04
  more
• 24:04
  planful.
• 24:05
  So
• 24:05
  it's
• 24:05
  just
• 24:06
  about
• 24:06
  building
• 24:06
  a
• 24:07
  habit.
• 24:08
  Everything
• 24:09
  the
• 24:09
  second
• 24:10
  and
• 24:10
  a
• 24:11
  new.
• 24:11
  Rachel's
• 24:12
  a
• 24:12
  data
• 24:12
  girly,
• 24:12
  so
• 24:13
  she's
• 24:13
  gonna
• 24:13
  love
• 24:13
  this
• 24:13
  is
• 24:14
  using
• 24:15
  data
• 24:15
  to
• 24:16
  identify
• 24:16
  like
• 24:18
  where
• 24:18
  you're
• 24:18
  getting
• 24:18
  roi.
• 24:19
  I'm
• 24:19
  gonna
• 24:19
  let
• 24:19
  you
• 24:20
  spiel
• 24:20
  on
• 24:21
  that
• 24:21
  one,
• 24:21
  Rachel.
• 24:23
  Oh
• 24:23
  my
• 24:23
  gosh.
• 24:23
  I
• 24:24
  think
• 24:24
  this
• 24:24
  is
• 24:25
  if
• 24:25
  you're
• 24:25
  not
• 24:25
  looking
• 24:25
  at
• 24:25
  your
• 24:26
  data
• 24:26
  like
• 24:27
  you're
• 24:27
  doing
• 24:28
  yourself
• 24:28
  such
• 24:28
  a
• 24:28
  disservice
• 24:29
  in
• 24:29
  your
• 24:29
  business,
• 24:30
  in
• 24:30
  your
• 24:30
  marketing,
• 24:31
  in
• 24:32
  everything.
• 24:33
  It's
• 24:33
  really
• 24:33
  funny
• 24:34
  because
• 24:34
  if
• 24:34
  you
• 24:34
  have
• 24:35
  that
• 24:35
  data
• 24:35
  for
• 24:35
  time
• 24:35
  tracking.
• 24:36
  I've
• 24:37
  done
• 24:37
  this
• 24:37
  with
• 24:37
  one
• 24:37
  of
• 24:38
  my
• 24:38
  other
• 24:38
  offers
• 24:38
  before
• 24:39
  and
• 24:39
  I
• 24:39
  realized
• 24:40
  I
• 24:40
  was
• 24:41
  literally
• 24:41
  charging
• 24:42
  essentially
• 24:42
  like
• 24:43
  a
• 24:43
  $10
• 24:43
  an
• 24:44
  hour
• 24:44
  rate
• 24:45
  for
• 24:45
  a
• 24:45
  service
• 24:46
  that
• 24:46
  was
• 24:47
  delivering
• 24:47
  so
• 24:47
  much
• 24:48
  value.
• 24:48
  And
• 24:48
  that's
• 24:49
  when
• 24:49
  I
• 24:49
  made
• 24:49
  the
• 24:49
  decision
• 24:50
  that
• 24:50
  I
• 24:50
  needed
• 24:50
  to
• 24:50
  increase
• 24:51
  my
• 24:51
  prices
• 24:52
  just
• 24:52
  from
• 24:52
  my
• 24:52
  own
• 24:53
  sanity.
• 24:53
  But
• 24:54
  so
• 24:54
  just
• 24:54
  because
• 24:54
  I
• 24:55
  cannot
• 24:55
  justify
• 24:56
  these
• 24:56
  people
• 24:56
  who
• 24:57
  pay
• 24:57
  me
• 24:57
  retainers
• 24:59
  for
• 24:59
  all
• 24:59
  of
• 24:59
  these
• 24:59
  other
• 25:00
  clients
• 25:00
  that
• 25:00
  are
• 25:00
  getting
• 25:01
  this
• 25:01
  $10
• 25:02
  rate.
• 25:02
  It's
• 25:02
  crazy.
• 25:03
  Yes.
• 25:04
  Making
• 25:04
  sure
• 25:04
  that
• 25:05
  your
• 25:06
  data
• 25:06
  is
• 25:06
  there,
• 25:07
  but
• 25:07
  also
• 25:07
  like
• 25:07
  you
• 25:07
  can
• 25:08
  make
• 25:08
  such
• 25:08
  better
• 25:09
  decisions
• 25:10
  and
• 25:10
  like
• 25:11
  impact
• 25:12
  in
• 25:12
  your
• 25:12
  business
• 25:13
  when
• 25:13
  you
• 25:14
  are
• 25:14
  looking
• 25:15
  at
• 25:15
  your
• 25:15
  data.
• 25:15
  Like,
• 25:16
  I
• 25:16
  think
• 25:17
  there
• 25:17
  was
• 25:17
  a.
• 25:18
  Jess,
• 25:19
  I
• 25:19
  think
• 25:19
  you
• 25:19
  actually
• 25:19
  shared
• 25:20
  this
• 25:20
  with
• 25:20
  me
• 25:20
  many
• 25:21
  moons
• 25:21
  ago.
• 25:22
  Is
• 25:22
  a
• 25:23
  calculator
• 25:23
  of
• 25:24
  like
• 25:24
  how
• 25:25
  much
• 25:25
  come
• 25:25
  up
• 25:26
  from
• 25:26
  a
• 25:26
  conversion
• 25:26
  standpoint
• 25:27
  per
• 25:27
  launch
• 25:28
  that
• 25:28
  you
• 25:28
  needed.
• 25:29
  I
• 25:29
  started
• 25:29
  using
• 25:30
  that
• 25:30
  for
• 25:30
  like
• 25:30
  my
• 25:31
  clients
• 25:31
  to
• 25:31
  be
• 25:31
  like,
• 25:31
  all
• 25:31
  right,
• 25:32
  let's
• 25:32
  set
• 25:32
  some
• 25:32
  smart
• 25:32
  goals.
• 25:33
  Their
• 25:34
  light
• 25:35
  eyes
• 25:35
  would
• 25:36
  light
• 25:36
  up
• 25:36
  when
• 25:36
  they
• 25:37
  started
• 25:37
  seeing
• 25:37
  all
• 25:38
  of
• 25:38
  their
• 25:38
  data
• 25:38
  in
• 25:38
  one
• 25:39
  place.
• 25:39
  I'm
• 25:39
  like,
• 25:39
  all
• 25:39
  right,
• 25:40
  you
• 25:40
  need
• 25:40
  a
• 25:40
  5%
• 25:40
  conversion
• 25:41
  from
• 25:41
  here.
• 25:42
  That
• 25:42
  means
• 25:42
  you
• 25:42
  need
• 25:43
  this
• 25:43
  many
• 25:43
  eyeballs
• 25:44
  and
• 25:44
  this.
• 25:44
  And
• 25:45
  it
• 25:45
  made
• 25:45
  launching
• 25:46
  so
• 25:47
  much
• 25:47
  more
• 25:47
  realistic
• 25:48
  than
• 25:48
  this
• 25:49
  kind
• 25:49
  of
• 25:49
  idea
• 25:50
  of.
• 25:51
  All
• 25:51
  I
• 25:51
  need
• 25:51
  to
• 25:51
  do
• 25:52
  is
• 25:52
  talk
• 25:52
  about
• 25:52
  my
• 25:52
  offer
• 25:52
  and
• 25:53
  I'm
• 25:53
  going
• 25:53
  to
• 25:53
  make
• 25:53
  $30,000.
• 25:54
  And
• 25:55
  if.
• 25:55
  No,
• 25:55
  if
• 25:55
  you
• 25:55
  have
• 25:56
  the
• 25:56
  data
• 25:56
  to
• 25:56
  back
• 25:56
  it
• 25:57
  up,
• 25:57
  like
• 25:57
  you
• 25:58
  have
• 25:58
  just
• 25:58
  so
• 25:58
  much
• 25:58
  more
• 25:58
  of
• 25:59
  a
• 25:59
  grounded
• 25:59
  effort
• 26:01
  in
• 26:01
  what's
• 26:01
  actually
• 26:02
  going
• 26:02
  to
• 26:02
  happen.
• 26:03
  Yeah.
• 26:05
  Yeah.
• 26:05
  And
• 26:06
  what
• 26:06
  else
• 26:07
  was
• 26:07
  going
• 26:07
  to.
• 26:07
  Something
• 26:07
  else
• 26:08
  came
• 26:08
  up.
• 26:08
  Oh,
• 26:09
  I
• 26:09
  was
• 26:09
  going
• 26:09
  to
• 26:09
  talk
• 26:10
  about
• 26:11
  one
• 26:11
  of
• 26:11
  my
• 26:11
  new
• 26:12
  favorite
• 26:12
  magic
• 26:12
  tricks
• 26:13
  right
• 26:13
  now.
• 26:14
  And
• 26:14
  it's
• 26:14
  free.
• 26:15
  Is
• 26:15
  using
• 26:16
  Google
• 26:17
  Analytics
• 26:17
  traffic
• 26:18
  insights
• 26:18
  to
• 26:19
  be
• 26:19
  able
• 26:19
  to
• 26:19
  see
• 26:19
  the
• 26:20
  traffic
• 26:20
  coming
• 26:20
  and
• 26:21
  what
• 26:21
  pages
• 26:22
  it's
• 26:22
  landing
• 26:22
  on.
• 26:23
  And
• 26:24
  one
• 26:24
  of
• 26:24
  the
• 26:25
  shifts.
• 26:25
  Email
• 26:26
  Rachel,
• 26:26
  be
• 26:26
  excited.
• 26:27
  That
• 26:27
  I've
• 26:27
  been
• 26:27
  making
• 26:27
  is
• 26:28
  I'm
• 26:28
  able
• 26:28
  to
• 26:28
  see
• 26:30
  what
• 26:31
  blog
• 26:31
  post
• 26:31
  or
• 26:32
  articles
• 26:32
  are
• 26:33
  getting
• 26:33
  the
• 26:33
  most
• 26:33
  traffic
• 26:34
  and
• 26:34
  put
• 26:35
  opt
• 26:35
  ins
• 26:36
  that
• 26:36
  are
• 26:36
  strategically
• 26:37
  placed
• 26:37
  on
• 26:37
  those
• 26:37
  opt
• 26:38
  ins.
• 26:38
  And
• 26:38
  I.
• 26:39
  It's
• 26:39
  increased,
• 26:40
  I
• 26:40
  think
• 26:40
  one
• 26:40
  of
• 26:40
  my
• 26:40
  clients
• 26:41
  by
• 26:41
  like
• 26:41
  a
• 26:41
  hundred
• 26:41
  percent
• 26:42
  this
• 26:43
  month
• 26:43
  or
• 26:44
  opt
• 26:44
  in.
• 26:44
  I
• 26:44
  love
• 26:44
  that
• 26:45
  by
• 26:45
  twisting
• 26:46
  those
• 26:46
  on
• 26:47
  there.
• 26:47
  So
• 26:47
  it
• 26:47
  didn't,
• 26:47
  it
• 26:48
  didn't
• 26:48
  cost
• 26:48
  the
• 26:49
  client
• 26:49
  any
• 26:49
  more
• 26:49
  budget
• 26:50
  any
• 26:50
  more
• 26:50
  time
• 26:51
  than
• 26:51
  other
• 26:51
  than
• 26:51
  me
• 26:52
  just
• 26:52
  like
• 26:52
  popping
• 26:53
  it
• 26:53
  on
• 26:53
  there
• 26:53
  to
• 26:54
  be
• 26:54
  able
• 26:54
  to
• 26:54
  see.
• 26:54
  Okay,
• 26:55
  let's
• 26:55
  take
• 26:55
  advantage
• 26:55
  of
• 26:56
  what
• 26:56
  we
• 26:56
  have
• 26:56
  working
• 26:57
  for
• 26:57
  us
• 26:57
  right
• 26:57
  now.
• 26:58
  We
• 26:58
  were
• 26:59
  also
• 26:59
  able
• 26:59
  to
• 26:59
  use
• 26:59
  that
• 26:59
  information
• 27:00
  that
• 27:00
  she
• 27:00
  had
• 27:01
  a
• 27:01
  course
• 27:01
  that
• 27:01
  she
• 27:02
  was
• 27:02
  about
• 27:02
  to
• 27:02
  retire.
• 27:03
  But
• 27:03
  we
• 27:03
  realized
• 27:04
  all
• 27:04
  of
• 27:04
  this
• 27:04
  traffic
• 27:05
  was
• 27:05
  coming
• 27:05
  to
• 27:05
  articles
• 27:05
  related
• 27:06
  to
• 27:06
  pcos.
• 27:06
  She
• 27:07
  was
• 27:07
  Retiring
• 27:07
  her
• 27:07
  course
• 27:08
  about
• 27:08
  pcos
• 27:08
  and
• 27:09
  we're
• 27:09
  like,
• 27:09
  hold
• 27:09
  up,
• 27:10
  we've
• 27:10
  got
• 27:11
  traffic
• 27:12
  coming.
• 27:13
  The
• 27:13
  only
• 27:13
  reason
• 27:13
  it's
• 27:14
  not
• 27:14
  converting
• 27:14
  right
• 27:15
  now
• 27:15
  is
• 27:15
  because
• 27:17
  there's
• 27:17
  no
• 27:17
  opt
• 27:17
  in
• 27:17
  on
• 27:18
  this
• 27:18
  page.
• 27:18
  It's
• 27:18
  like
• 27:19
  sometimes
• 27:19
  when
• 27:19
  you
• 27:19
  get
• 27:20
  stuck
• 27:20
  in
• 27:20
  that
• 27:20
  do
• 27:20
  if
• 27:21
  you
• 27:21
  don't
• 27:21
  stop
• 27:21
  and
• 27:21
  look
• 27:21
  at
• 27:21
  the
• 27:22
  data,
• 27:22
  you
• 27:22
  could
• 27:22
  be
• 27:22
  like
• 27:23
  recreating
• 27:24
  and
• 27:24
  creating
• 27:24
  things
• 27:25
  and
• 27:25
  just
• 27:26
  adding
• 27:26
  more
• 27:26
  scope
• 27:27
  when
• 27:27
  you
• 27:27
  don't
• 27:27
  need
• 27:27
  to.
• 27:28
  You
• 27:28
  can
• 27:28
  just
• 27:28
  work
• 27:29
  smarter
• 27:29
  than
• 27:29
  harder.
• 27:30
  When
• 27:30
  they
• 27:30
  say
• 27:30
  that
• 27:30
  8020
• 27:31
  rule,
• 27:31
  utilize
• 27:32
  that
• 27:32
  so
• 27:32
  that
• 27:32
  you
• 27:33
  can
• 27:33
  get
• 27:33
  more
• 27:33
  done
• 27:34
  with
• 27:34
  less.
• 27:35
  Yeah.
• 27:36
  I
• 27:36
  just
• 27:36
  made
• 27:36
  a
• 27:36
  note.
• 27:37
  We're
• 27:37
  going
• 27:37
  to
• 27:37
  do
• 27:37
  a
• 27:37
  whole
• 27:38
  episode
• 27:38
  on
• 27:39
  just
• 27:39
  us
• 27:39
  geeking
• 27:40
  out
• 27:40
  about
• 27:40
  data.
• 27:41
  I
• 27:41
  feel
• 27:41
  like
• 27:42
  the
• 27:42
  people
• 27:42
  that
• 27:42
  get
• 27:43
  it
• 27:43
  will
• 27:43
  get
• 27:43
  it
• 27:44
  and
• 27:44
  I
• 27:45
  am
• 27:45
  obsessed
• 27:46
  with
• 27:46
  just
• 27:46
  nerding
• 27:47
  out
• 27:47
  about
• 27:48
  all
• 27:48
  the
• 27:48
  things
• 27:48
  that
• 27:49
  we
• 27:49
  can
• 27:49
  do
• 27:49
  because
• 27:49
  don't
• 27:50
  let
• 27:50
  me
• 27:50
  get
• 27:50
  into
• 27:50
  Google
• 27:51
  Analytics
• 27:51
  because
• 27:52
  I
• 27:52
  will
• 27:52
  have
• 27:53
  my,
• 27:53
  the
• 27:53
  time
• 27:54
  of
• 27:54
  my
• 27:54
  life
• 27:55
  in
• 27:55
  there.
• 27:58
  Yeah.
• 27:58
  And
• 27:58
  then
• 27:59
  the
• 27:59
  last
• 27:59
  thing
• 27:59
  around
• 28:00
  scope
• 28:00
  and
• 28:01
  kind
• 28:01
  of
• 28:01
  touch
• 28:01
  on
• 28:02
  this
• 28:02
  is
• 28:02
  once
• 28:03
  you
• 28:03
  track
• 28:03
  your
• 28:03
  time
• 28:04
  being
• 28:04
  able
• 28:04
  to
• 28:05
  do,
• 28:06
  you
• 28:06
  know,
• 28:07
  you'll
• 28:07
  know
• 28:07
  what
• 28:07
  tasks
• 28:08
  take
• 28:08
  to
• 28:08
  complete
• 28:09
  and
• 28:09
  then
• 28:09
  you
• 28:09
  can
• 28:09
  automate
• 28:10
  what
• 28:10
  you
• 28:10
  repeat.
• 28:11
  So
• 28:11
  we
• 28:12
  know
• 28:12
  we
• 28:12
  are,
• 28:12
  we
• 28:13
  all
• 28:13
  probably
• 28:13
  have
• 28:14
  or
• 28:14
  should
• 28:14
  have
• 28:15
  onboarding
• 28:16
  automations
• 28:16
  and
• 28:16
  offboarding
• 28:17
  automations.
• 28:18
  But
• 28:18
  you
• 28:18
  can
• 28:19
  take
• 28:19
  that
• 28:19
  a
• 28:19
  step
• 28:19
  further
• 28:20
  into
• 28:20
  your
• 28:20
  offers
• 28:20
  and
• 28:21
  the
• 28:21
  trainings.
• 28:22
  Or
• 28:22
  maybe
• 28:22
  you're
• 28:23
  having
• 28:23
  to
• 28:23
  repeat
• 28:23
  yourself
• 28:23
  on
• 28:24
  different
• 28:24
  calls
• 28:24
  a
• 28:25
  lot.
• 28:26
  You
• 28:26
  can
• 28:27
  create
• 28:27
  recordings
• 28:27
  of
• 28:28
  those
• 28:28
  and
• 28:28
  deliver
• 28:28
  those
• 28:29
  so
• 28:29
  you're
• 28:29
  not
• 28:29
  having
• 28:29
  to
• 28:29
  spend
• 28:30
  as
• 28:30
  much
• 28:30
  time
• 28:30
  on
• 28:30
  clients
• 28:31
  educating.
• 28:31
  I
• 28:32
  have
• 28:32
  a
• 28:32
  lot
• 28:32
  of
• 28:32
  my
• 28:32
  dietitians
• 28:33
  do
• 28:33
  this
• 28:33
  where
• 28:34
  a
• 28:34
  lot
• 28:34
  of
• 28:34
  their
• 28:35
  one
• 28:35
  on
• 28:35
  one
• 28:35
  coaching
• 28:36
  calls
• 28:36
  with
• 28:36
  their
• 28:36
  clients
• 28:37
  are
• 28:38
  around
• 28:39
  education
• 28:40
  and
• 28:40
  they
• 28:40
  just
• 28:41
  need
• 28:41
  a
• 28:41
  short
• 28:41
  little
• 28:41
  like
• 28:42
  check
• 28:42
  in.
• 28:42
  A
• 28:43
  lot
• 28:43
  of
• 28:43
  what
• 28:43
  they're
• 28:43
  doing
• 28:43
  is
• 28:43
  educating
• 28:44
  and
• 28:44
  they're
• 28:44
  repeating
• 28:44
  the
• 28:45
  same
• 28:45
  thing.
• 28:45
  Client
• 28:45
  one
• 28:46
  client.
• 28:46
  Great.
• 28:46
  So
• 28:47
  they're
• 28:47
  able
• 28:47
  to
• 28:47
  refine
• 28:47
  their
• 28:48
  offer
• 28:48
  and
• 28:48
  be
• 28:48
  like,
• 28:48
  oh,
• 28:49
  I'm
• 28:49
  repeating
• 28:49
  this
• 28:50
  training
• 28:50
  with
• 28:51
  every
• 28:51
  single
• 28:51
  client.
• 28:52
  Let
• 28:52
  me
• 28:52
  record
• 28:53
  it,
• 28:54
  pop
• 28:54
  it
• 28:54
  into
• 28:54
  a
• 28:55
  training.
• 28:55
  I
• 28:55
  can
• 28:56
  refine
• 28:56
  this
• 28:56
  whole
• 28:57
  offer
• 28:57
  to
• 28:57
  where
• 28:57
  maybe
• 28:58
  I'm
• 28:58
  only
• 28:58
  meeting
• 28:58
  with
• 28:59
  you
• 28:59
  one
• 28:59
  time
• 29:01
  because
• 29:01
  you're
• 29:01
  watching
• 29:02
  these,
• 29:02
  these
• 29:02
  three
• 29:03
  recordings
• 29:03
  before
• 29:03
  and
• 29:04
  then
• 29:04
  I'm
• 29:04
  just
• 29:04
  meeting
• 29:04
  with
• 29:05
  you
• 29:05
  at
• 29:05
  the
• 29:05
  end
• 29:05
  of
• 29:05
  the
• 29:05
  month.
• 29:05
  So
• 29:06
  that's
• 29:06
  how
• 29:06
  you
• 29:06
  refine
• 29:06
  your
• 29:07
  offer.
• 29:07
  Optimize
• 29:08
  them.
• 29:08
  The
• 29:08
  client's
• 29:08
  still
• 29:09
  getting
• 29:09
  the
• 29:09
  same
• 29:09
  transformational
• 29:10
  result,
• 29:10
  but
• 29:10
  it's
• 29:11
  taking
• 29:11
  less
• 29:11
  time
• 29:12
  for
• 29:12
  you
• 29:12
  to
• 29:12
  do
• 29:12
  on
• 29:13
  your
• 29:13
  part.
• 29:14
  Yeah.
• 29:15
  And
• 29:15
  I
• 29:15
  think
• 29:15
  just
• 29:15
  from
• 29:15
  a
• 29:15
  client
• 29:16
  experience
• 29:16
  perspective,
• 29:17
  like
• 29:17
  it
• 29:17
  allows
• 29:18
  you
• 29:18
  to
• 29:18
  go
• 29:18
  deeper
• 29:19
  and
• 29:19
  provide
• 29:19
  a
• 29:19
  more
• 29:20
  customized
• 29:21
  experience
• 29:21
  to
• 29:22
  them
• 29:22
  because
• 29:22
  you're
• 29:22
  not
• 29:22
  sitting
• 29:23
  there
• 29:23
  giving
• 29:23
  them
• 29:24
  that
• 29:25
  foundational
• 29:25
  information,
• 29:26
  like,
• 29:26
  they
• 29:27
  consume
• 29:27
  it
• 29:27
  on
• 29:27
  their
• 29:27
  own
• 29:28
  time
• 29:28
  and
• 29:28
  then
• 29:28
  they
• 29:28
  can
• 29:28
  come
• 29:29
  to
• 29:29
  you
• 29:29
  for,
• 29:29
  in
• 29:30
  the
• 29:30
  sense
• 29:30
  of
• 29:30
  a
• 29:30
  dietitian,
• 29:31
  like,
• 29:31
  the
• 29:31
  more
• 29:31
  customizable.
• 29:32
  Oh,
• 29:32
  I
• 29:33
  heard
• 29:33
  this.
• 29:33
  And
• 29:34
  this.
• 29:34
  This
• 29:34
  is
• 29:34
  what
• 29:34
  bubbled
• 29:35
  up
• 29:35
  for
• 29:35
  me.
• 29:35
  You
• 29:35
  give
• 29:36
  a
• 29:36
  better
• 29:36
  experience
• 29:37
  when
• 29:37
  you
• 29:37
  can
• 29:37
  embrace
• 29:38
  that
• 29:38
  automated
• 29:39
  kind
• 29:39
  of
• 29:40
  side
• 29:40
  of
• 29:40
  things.
• 29:42
  Yes,
• 29:43
  for
• 29:43
  sure.
• 29:44
  So
• 29:44
  the
• 29:44
  next
• 29:45
  part
• 29:45
  we're
• 29:45
  going
• 29:45
  to
• 29:45
  look
• 29:45
  at
• 29:46
  as
• 29:46
  far
• 29:46
  as
• 29:46
  making
• 29:46
  capacity
• 29:47
  or
• 29:47
  making
• 29:48
  space
• 29:48
  for
• 29:48
  growth
• 29:48
  is
• 29:49
  what
• 29:49
  I
• 29:49
  like
• 29:49
  to
• 29:49
  call
• 29:50
  it
• 29:50
  is
• 29:51
  time.
• 29:51
  So
• 29:52
  the
• 29:52
  number
• 29:52
  one
• 29:52
  thing
• 29:52
  too,
• 29:53
  as
• 29:53
  a
• 29:53
  sole
• 29:54
  entrepreneur,
• 29:54
  just
• 29:54
  give
• 29:55
  yourself
• 29:55
  the
• 29:55
  grace
• 29:55
  to
• 29:55
  have
• 29:56
  more
• 29:56
  extended
• 29:56
  timelines,
• 29:57
  especially
• 29:58
  if
• 29:58
  you're
• 29:58
  creating
• 29:58
  something
• 29:59
  new.
• 29:59
  Especially
• 30:00
  if
• 30:00
  you're
• 30:00
  doing
• 30:00
  something
• 30:00
  for
• 30:01
  the
• 30:01
  first
• 30:01
  time.
• 30:02
  Like,
• 30:02
  I
• 30:02
  started
• 30:03
  a
• 30:03
  weekly
• 30:03
  newsletter
• 30:04
  that
• 30:04
  had
• 30:04
  the
• 30:04
  audio
• 30:05
  podcast
• 30:05
  because
• 30:05
  I
• 30:06
  want
• 30:06
  to
• 30:06
  be
• 30:06
  accessible
• 30:06
  to
• 30:07
  everybody.
• 30:07
  Like,
• 30:08
  it
• 30:08
  took
• 30:08
  me
• 30:08
  so
• 30:09
  long
• 30:09
  to
• 30:09
  figure
• 30:09
  out
• 30:09
  how
• 30:10
  to
• 30:10
  do
• 30:10
  it.
• 30:10
  Like,
• 30:11
  probably
• 30:11
  a
• 30:11
  whole
• 30:11
  eight
• 30:12
  hours.
• 30:12
  But
• 30:12
  the
• 30:12
  next
• 30:13
  time
• 30:13
  I
• 30:13
  go
• 30:13
  to
• 30:13
  do
• 30:13
  it,
• 30:13
  it's
• 30:13
  not
• 30:14
  going
• 30:14
  to
• 30:14
  take
• 30:14
  that
• 30:14
  long.
• 30:14
  So
• 30:14
  it's
• 30:15
  like,
• 30:15
  give
• 30:15
  yourself
• 30:15
  the
• 30:15
  grace
• 30:15
  that
• 30:16
  it's
• 30:16
  going
• 30:16
  to
• 30:16
  take
• 30:16
  longer
• 30:17
  to
• 30:17
  do
• 30:17
  something,
• 30:17
  especially
• 30:18
  if
• 30:18
  you're
• 30:18
  doing
• 30:19
  it
• 30:19
  doing
• 30:19
  it
• 30:20
  the
• 30:20
  first
• 30:20
  time.
• 30:21
  Try
• 30:21
  to
• 30:22
  estimate
• 30:23
  when
• 30:23
  you're,
• 30:23
  like,
• 30:23
  planning
• 30:24
  out
• 30:24
  your
• 30:24
  projects
• 30:24
  and
• 30:25
  your
• 30:25
  tasks.
• 30:26
  Try
• 30:26
  to
• 30:26
  estimate
• 30:27
  how
• 30:27
  much
• 30:28
  it's
• 30:28
  going
• 30:28
  to
• 30:28
  take.
• 30:29
  You
• 30:29
  always
• 30:29
  double
• 30:30
  that
• 30:30
  number.
• 30:30
  And
• 30:30
  then
• 30:31
  that's
• 30:31
  how
• 30:31
  you
• 30:31
  should
• 30:31
  plan
• 30:32
  out
• 30:32
  because
• 30:32
  that's
• 30:32
  how
• 30:32
  long
• 30:33
  it
• 30:33
  actually
• 30:34
  take
• 30:34
  you.
• 30:35
  But.
• 30:36
  And
• 30:36
  try
• 30:36
  to
• 30:36
  limit
• 30:37
  yourself
• 30:37
  to
• 30:38
  maybe
• 30:38
  three
• 30:38
  big
• 30:39
  things.
• 30:39
  I
• 30:39
  know
• 30:39
  that
• 30:40
  helps
• 30:40
  my
• 30:40
  brain
• 30:40
  a
• 30:40
  lot.
• 30:41
  Sometimes
• 30:41
  when
• 30:41
  I'm
• 30:41
  feeling
• 30:42
  overwhelmed,
• 30:42
  I
• 30:42
  don't
• 30:43
  feel
• 30:43
  like
• 30:43
  working
• 30:43
  today
• 30:44
  because,
• 30:44
  you
• 30:44
  know,
• 30:44
  I
• 30:45
  love
• 30:45
  what
• 30:45
  I
• 30:45
  do.
• 30:45
  I
• 30:45
  always
• 30:45
  feel
• 30:46
  like
• 30:46
  working.
• 30:46
  But
• 30:46
  what
• 30:46
  are
• 30:47
  the
• 30:47
  three
• 30:47
  must
• 30:48
  dos
• 30:48
  that
• 30:48
  I
• 30:48
  have
• 30:48
  to,
• 30:48
  like,
• 30:49
  get
• 30:49
  accomplished
• 30:49
  today?
• 30:49
  And
• 30:50
  number
• 30:51
  is
• 30:51
  embracing
• 30:52
  ritual
• 30:53
  routine
• 30:53
  in
• 30:54
  your
• 30:54
  business.
• 30:55
  So
• 30:55
  creating
• 30:56
  those
• 30:56
  weekly
• 30:57
  workload
• 30:58
  cadence.
• 30:58
  On
• 30:58
  Mondays,
• 30:59
  I
• 30:59
  do
• 30:59
  this.
• 31:00
  On
• 31:00
  Tuesdays
• 31:01
  are
• 31:01
  call
• 31:01
  days.
• 31:02
  On
• 31:02
  Fridays,
• 31:03
  me
• 31:03
  and
• 31:03
  Rachel
• 31:03
  do
• 31:04
  content
• 31:04
  days.
• 31:04
  I
• 31:05
  think,
• 31:05
  because
• 31:05
  part
• 31:06
  of
• 31:06
  these
• 31:06
  podcasts.
• 31:06
  So
• 31:07
  it's
• 31:07
  like,
• 31:08
  for
• 31:08
  me,
• 31:08
  especially
• 31:09
  with
• 31:09
  my
• 31:09
  brain,
• 31:09
  if
• 31:10
  I
• 31:10
  set
• 31:10
  myself
• 31:10
  up
• 31:11
  for
• 31:11
  what
• 31:11
  I'm
• 31:11
  gonna
• 31:11
  do
• 31:12
  the
• 31:12
  next
• 31:12
  day,
• 31:12
  I'm
• 31:13
  more
• 31:13
  likely
• 31:14
  to
• 31:14
  actually
• 31:14
  do
• 31:14
  it
• 31:15
  and
• 31:15
  not
• 31:15
  get
• 31:16
  sucked
• 31:16
  into
• 31:17
  some
• 31:17
  new
• 31:17
  idea
• 31:18
  on
• 31:18
  the
• 31:18
  Internet.
• 31:19
  Feel
• 31:19
  the
• 31:19
  same
• 31:19
  way.
• 31:20
  Yeah,
• 31:21
  I
• 31:21
  have
• 31:21
  when
• 31:22
  I
• 31:22
  switch
• 31:22
  to
• 31:22
  call
• 31:23
  days.
• 31:23
  Tuesdays
• 31:24
  and
• 31:24
  Thursdays
• 31:24
  as
• 31:25
  my
• 31:25
  call
• 31:25
  days.
• 31:26
  Holy
• 31:26
  cow.
• 31:27
  My
• 31:27
  whole,
• 31:27
  like,
• 31:28
  energy
• 31:28
  for
• 31:29
  the
• 31:29
  week
• 31:29
  shifted.
• 31:30
  I'm
• 31:30
  not
• 31:31
  one
• 31:31
  for
• 31:31
  a
• 31:31
  lot
• 31:31
  of,
• 31:32
  like,
• 31:32
  actual,
• 31:32
  like,
• 31:33
  routines
• 31:34
  and
• 31:35
  stuff.
• 31:35
  I've
• 31:35
  tried
• 31:36
  atomic
• 31:36
  habits,
• 31:37
  and
• 31:37
  it's
• 31:37
  just.
• 31:37
  It's
• 31:38
  very
• 31:38
  hard
• 31:38
  for
• 31:39
  me
• 31:39
  to
• 31:39
  stick
• 31:39
  to
• 31:40
  a
• 31:40
  routine.
• 31:40
  But
• 31:41
  when
• 31:41
  I
• 31:41
  force
• 31:42
  that
• 31:42
  by
• 31:43
  saying,
• 31:43
  okay,
• 31:43
  my
• 31:43
  scheduler
• 31:44
  is
• 31:44
  only
• 31:45
  Available
• 31:45
  on
• 31:46
  Tuesday,
• 31:46
  Thursdays
• 31:48
  with
• 31:48
  the
• 31:48
  certain
• 31:49
  case
• 31:49
  of
• 31:49
  exceptions.
• 31:50
  It's
• 31:51
  put
• 31:51
  me
• 31:51
  in
• 31:51
  this
• 31:51
  kind
• 31:51
  of
• 31:52
  forced
• 31:52
  routine
• 31:52
  of
• 31:53
  Monday
• 31:53
  is
• 31:53
  my
• 31:53
  ramp
• 31:54
  up
• 31:54
  time
• 31:54
  for
• 31:54
  the
• 31:55
  week.
• 31:55
  Like
• 31:55
  really
• 31:56
  focus
• 31:56
  on
• 31:56
  like
• 31:57
  setting
• 31:57
  my
• 31:58
  task
• 31:58
  for
• 31:58
  the
• 31:59
  rest
• 31:59
  of
• 31:59
  the
• 31:59
  week.
• 31:59
  And
• 32:00
  then
• 32:00
  Friday,
• 32:00
  yeah,
• 32:00
  we're
• 32:01
  here
• 32:01
  doing
• 32:01
  content
• 32:02
  and
• 32:02
  also
• 32:03
  really
• 32:03
  does
• 32:03
  help
• 32:04
  me
• 32:04
  when
• 32:04
  I
• 32:04
  don't
• 32:04
  need
• 32:04
  to
• 32:05
  get
• 32:05
  ready.
• 32:05
  And
• 32:05
  like
• 32:06
  Wednesdays
• 32:07
  and
• 32:07
  Wednesdays
• 32:08
  I
• 32:08
  don't
• 32:08
  get
• 32:08
  ready.
• 32:08
  I
• 32:09
  just
• 32:09
  throw
• 32:09
  on
• 32:09
  clothes
• 32:10
  and
• 32:10
  come
• 32:10
  and
• 32:10
  sit
• 32:10
  in
• 32:10
  front
• 32:10
  of
• 32:11
  my
• 32:11
  crank
• 32:11
  out
• 32:11
  stuff.
• 32:12
  So
• 32:12
  yeah,
• 32:13
  I
• 32:13
  think
• 32:13
  it's
• 32:13
  really
• 32:13
  streamlined
• 32:14
  my
• 32:14
  work
• 32:15
  week
• 32:15
  and
• 32:16
  get
• 32:16
  into
• 32:17
  the
• 32:17
  flow
• 32:17
  of
• 32:17
  things.
• 32:17
  It's
• 32:18
  helped
• 32:18
  significantly.
• 32:20
  Yeah.
• 32:21
  I
• 32:21
  follow
• 32:21
  a
• 32:22
  creator
• 32:22
  called
• 32:22
  Jules
• 32:22
  A
• 32:23
  and
• 32:23
  she
• 32:23
  talks
• 32:23
  about
• 32:24
  her
• 32:24
  potato
• 32:24
  days.
• 32:25
  So
• 32:25
  like
• 32:25
  she
• 32:25
  has
• 32:25
  like
• 32:26
  call
• 32:26
  days
• 32:27
  and
• 32:27
  potato
• 32:27
  days
• 32:28
  and
• 32:28
  I'm
• 32:28
  all
• 32:28
  about
• 32:29
  potato
• 32:29
  days
• 32:29
  where
• 32:30
  I
• 32:30
  don't
• 32:30
  have
• 32:30
  to
• 32:30
  get
• 32:31
  ready
• 32:31
  and
• 32:31
  so.
• 32:32
  Oh,
• 32:33
  you
• 32:33
  only
• 32:33
  have
• 32:33
  to
• 32:33
  have
• 32:33
  calls
• 32:34
  on
• 32:34
  Tuesday
• 32:35
  and
• 32:35
  then
• 32:35
  you
• 32:35
  can
• 32:35
  really
• 32:36
  start
• 32:36
  to
• 32:36
  see
• 32:36
  how
• 32:36
  it
• 32:36
  energetically
• 32:37
  affects
• 32:37
  you.
• 32:38
  Tuesdays
• 32:38
  are
• 32:38
  my
• 32:39
  call
• 32:39
  days.
• 32:39
  I
• 32:39
  do
• 32:39
  every
• 32:40
  single
• 32:40
  client
• 32:40
  I
• 32:40
  have
• 32:41
  on
• 32:41
  a
• 32:41
  Tuesday
• 32:42
  by
• 32:42
  wi
• 32:42
  and
• 32:43
  Wednesdays
• 32:43
  like
• 32:44
  my
• 32:44
  energy
• 32:45
  is
• 32:45
  drained.
• 32:45
  So
• 32:45
  I
• 32:46
  know,
• 32:46
  oh,
• 32:46
  I
• 32:46
  can't
• 32:47
  do
• 32:47
  that
• 32:48
  or.
• 32:49
  But
• 32:49
  I
• 32:49
  do
• 32:50
  get
• 32:50
  really
• 32:50
  inspired
• 32:51
  to
• 32:51
  create
• 32:51
  content
• 32:51
  on
• 32:52
  Wednesdays.
• 32:52
  So
• 32:52
  that's
• 32:52
  when
• 32:52
  I
• 32:53
  do
• 32:53
  my
• 32:53
  newsletter
• 32:53
  because
• 32:53
  all
• 32:54
  the
• 32:54
  conversations
• 32:54
  that
• 32:54
  I
• 32:55
  had
• 32:55
  the
• 32:55
  next
• 32:55
  day
• 32:55
  so
• 32:56
  I'll
• 32:56
  be
• 32:56
  able
• 32:56
  to
• 32:56
  see
• 32:57
  it's
• 32:57
  always
• 32:57
  going
• 32:57
  to
• 32:57
  be
• 32:57
  a
• 32:58
  work
• 32:58
  in
• 32:58
  progress.
• 32:58
  But
• 32:59
  how
• 32:59
  you
• 32:59
  do
• 32:59
  it.
• 32:59
  Another
• 33:00
  thing
• 33:00
  I
• 33:00
  love
• 33:00
  to
• 33:00
  implement
• 33:01
  too
• 33:02
  is
• 33:02
  just
• 33:03
  like
• 33:04
  batching
• 33:04
  things
• 33:05
  and
• 33:05
  then
• 33:06
  boot
• 33:06
  up
• 33:06
  routines.
• 33:07
  So
• 33:08
  I
• 33:08
  call
• 33:08
  it
• 33:08
  building
• 33:08
  a
• 33:09
  productivity
• 33:09
  bunker.
• 33:10
  When
• 33:10
  I
• 33:11
  know
• 33:11
  I
• 33:11
  really
• 33:11
  need
• 33:11
  to
• 33:11
  do
• 33:12
  like
• 33:12
  some
• 33:12
  deep
• 33:12
  work.
• 33:13
  I
• 33:13
  get
• 33:14
  my
• 33:14
  three
• 33:14
  beverages,
• 33:16
  load
• 33:16
  up
• 33:16
  my
• 33:16
  essential
• 33:17
  oils
• 33:18
  in
• 33:18
  my
• 33:18
  diffuser
• 33:19
  like
• 33:19
  my
• 33:19
  peppermint,
• 33:20
  get
• 33:20
  my
• 33:20
  Spotify
• 33:21
  playlist.
• 33:22
  Okay,
• 33:22
  now
• 33:22
  it
• 33:22
  is
• 33:23
  time
• 33:23
  to
• 33:23
  do
• 33:23
  the
• 33:23
  work.
• 33:24
  And
• 33:24
  with
• 33:25
  like
• 33:25
  I
• 33:25
  reject
• 33:25
  routine
• 33:26
  a
• 33:26
  lot.
• 33:26
  That
• 33:27
  seems
• 33:27
  like
• 33:27
  such
• 33:27
  a
• 33:28
  treat
• 33:28
  because
• 33:28
  I'm
• 33:28
  doing
• 33:29
  all
• 33:29
  these
• 33:29
  things
• 33:29
  to
• 33:30
  support
• 33:30
  myself
• 33:31
  and
• 33:31
  being
• 33:31
  productive.
• 33:32
  It's
• 33:32
  not.
• 33:32
  Oh,
• 33:32
  I
• 33:32
  need
• 33:32
  to
• 33:32
  go
• 33:33
  write.
• 33:33
  I
• 33:33
  know
• 33:33
  people
• 33:33
  love
• 33:34
  morning
• 33:34
  pages,
• 33:34
  but
• 33:34
  I'm
• 33:35
  not
• 33:35
  getting
• 33:35
  good.
• 33:35
  Like
• 33:36
  I
• 33:36
  need
• 33:36
  to
• 33:36
  go
• 33:36
  write
• 33:36
  my
• 33:36
  three
• 33:37
  morning
• 33:37
  pages
• 33:38
  right
• 33:38
  now.
• 33:38
  When
• 33:38
  you're
• 33:39
  able
• 33:39
  to
• 33:39
  look
• 33:39
  at
• 33:39
  it
• 33:39
  as
• 33:39
  like
• 33:40
  tool
• 33:40
  to
• 33:40
  support
• 33:41
  you
• 33:41
  feel,
• 33:42
  it
• 33:42
  just
• 33:42
  helps
• 33:42
  to
• 33:42
  like
• 33:43
  make
• 33:43
  my
• 33:44
  life
• 33:44
  a
• 33:44
  little
• 33:44
  bit.
• 33:45
  What
• 33:46
  did
• 33:46
  you
• 33:46
  call
• 33:46
  it?
• 33:46
  Boot
• 33:47
  up,
• 33:48
  boot
• 33:49
  up
• 33:49
  routine
• 33:51
  or
• 33:51
  productivity
• 33:52
  bunker.
• 33:52
  That's
• 33:53
  from
• 33:53
  the
• 33:53
  the
• 33:54
  book.
• 33:54
  The
• 33:54
  one
• 33:54
  thing
• 33:54
  I
• 33:54
  think
• 33:54
  I
• 33:54
  mentioned
• 33:55
  that
• 33:55
  before
• 33:55
  but
• 33:55
  it's
• 33:56
  like
• 33:56
  building
• 33:56
  your
• 33:56
  productivity
• 33:57
  bunker.
• 33:58
  Great
• 33:58
  boot
• 33:59
  up
• 33:59
  routine.
• 33:59
  I
• 34:00
  also
• 34:00
  like
• 34:00
  to
• 34:00
  have
• 34:00
  a
• 34:00
  boot.
• 34:01
  It's
• 34:01
  not
• 34:01
  a
• 34:01
  boot
• 34:02
  down
• 34:02
  but
• 34:02
  like
• 34:02
  a
• 34:03
  shutdown
• 34:03
  routine
• 34:04
  too.
• 34:04
  I
• 34:05
  was
• 34:05
  Actually
• 34:05
  working
• 34:05
  from
• 34:06
  home
• 34:06
  Boot.
• 34:08
  I
• 34:08
  thought
• 34:08
  you
• 34:08
  said
• 34:08
  booed
• 34:09
  like
• 34:10
  B.
• 34:10
  O
• 34:10
  o
• 34:11
  like
• 34:11
  I
• 34:11
  got
• 34:11
  booed
• 34:12
  up.
• 34:13
  Yeah.
• 34:13
  Routine.
• 34:15
  And
• 34:15
  we're
• 34:15
  gonna
• 34:15
  have
• 34:15
  a
• 34:15
  closed
• 34:16
  down
• 34:16
  routine
• 34:16
  too
• 34:17
  because
• 34:17
  I
• 34:18
  have
• 34:18
  to
• 34:18
  shut
• 34:18
  my
• 34:18
  computer,
• 34:19
  my
• 34:19
  laptop
• 34:19
  has
• 34:20
  to
• 34:20
  close
• 34:20
  or
• 34:21
  I
• 34:21
  will
• 34:21
  just
• 34:21
  walk
• 34:22
  in
• 34:22
  the.
• 34:22
  Middle
• 34:22
  of
• 34:22
  the
• 34:22
  house.
• 34:22
  I'll
• 34:23
  just
• 34:23
  randomly
• 34:23
  walk
• 34:24
  and
• 34:24
  start
• 34:24
  working
• 34:24
  again.
• 34:25
  Like
• 34:25
  what
• 34:26
  are
• 34:26
  you
• 34:26
  doing?
• 34:27
  Yes.
• 34:28
  And
• 34:29
  then
• 34:29
  the
• 34:29
  third
• 34:30
  thing
• 34:30
  for
• 34:30
  baking
• 34:30
  because
• 34:31
  we're
• 34:31
  going
• 34:31
  pretty
• 34:31
  long.
• 34:32
  Got
• 34:32
  a
• 34:33
  lot
• 34:33
  of
• 34:33
  things
• 34:33
  but
• 34:33
  making
• 34:34
  space
• 34:34
  for
• 34:35
  growth
• 34:35
  or
• 34:35
  increasing
• 34:35
  your
• 34:36
  capacity
• 34:36
  is
• 34:36
  at
• 34:37
  like
• 34:38
  your
• 34:38
  budget.
• 34:39
  And
• 34:39
  I
• 34:39
  know
• 34:39
  as
• 34:39
  a
• 34:39
  small
• 34:40
  business
• 34:40
  owner,
• 34:40
  like
• 34:40
  our
• 34:41
  budgets
• 34:41
  are
• 34:41
  very
• 34:43
  thin.
• 34:43
  So
• 34:44
  one
• 34:44
  being
• 34:44
  a
• 34:45
  little
• 34:45
  discerning
• 34:46
  with
• 34:47
  your
• 34:47
  budget,
• 34:47
  one
• 34:48
  of
• 34:48
  the,
• 34:49
  I
• 34:49
  think
• 34:49
  one
• 34:50
  of
• 34:50
  the
• 34:50
  most
• 34:50
  life
• 34:51
  changing
• 34:51
  things.
• 34:51
  Her
• 34:52
  name
• 34:52
  is
• 34:52
  Maggie
• 34:52
  Patterson.
• 34:53
  She
• 34:53
  does.
• 34:53
  I
• 34:54
  think
• 34:54
  it's
• 34:54
  small
• 34:54
  business
• 34:54
  boss.
• 34:55
  And
• 34:56
  she
• 34:56
  said
• 34:56
  this
• 34:56
  on
• 34:56
  our
• 34:56
  podcast.
• 34:57
  It's
• 34:57
  like
• 34:57
  she
• 34:57
  was
• 34:57
  like
• 34:58
  I
• 34:58
  started
• 34:58
  making
• 34:58
  a
• 34:59
  hell
• 34:59
  of
• 34:59
  a
• 34:59
  ton
• 34:59
  more
• 35:00
  profit
• 35:00
  when
• 35:00
  I
• 35:00
  stopped
• 35:01
  investing
• 35:01
  and
• 35:01
  like
• 35:02
  stupid
• 35:02
  coach
• 35:03
  kid
• 35:03
  programs
• 35:04
  to
• 35:04
  tell
• 35:04
  me.
• 35:04
  What
• 35:04
  serious
• 35:06
  I
• 35:07
  could
• 35:07
  scream
• 35:08
  that
• 35:08
  from
• 35:08
  the
• 35:09
  rooftop.
• 35:10
  Yes.
• 35:12
  So
• 35:12
  I
• 35:12
  think
• 35:13
  one,
• 35:13
  it's
• 35:13
  just
• 35:13
  one
• 35:14
  having
• 35:14
  a
• 35:14
  budget,
• 35:15
  being
• 35:15
  a
• 35:15
  little
• 35:16
  more
• 35:16
  discern
• 35:16
  treating
• 35:17
  your
• 35:17
  business
• 35:17
  real
• 35:17
  business.
• 35:18
  And
• 35:18
  yes,
• 35:19
  put
• 35:19
  aside
• 35:19
  money
• 35:20
  for
• 35:20
  development
• 35:21
  and
• 35:21
  courses,
• 35:23
  templates
• 35:23
  and
• 35:24
  things.
• 35:24
  But
• 35:24
  before
• 35:25
  you
• 35:25
  invest,
• 35:25
  be
• 35:26
  a
• 35:26
  little
• 35:26
  bit
• 35:26
  more
• 35:26
  discerning
• 35:27
  about.
• 35:27
  Could
• 35:28
  this
• 35:29
  be
• 35:29
  better
• 35:29
  spent
• 35:29
  just
• 35:30
  getting
• 35:30
  someone
• 35:30
  to
• 35:30
  do
• 35:30
  this
• 35:31
  for
• 35:31
  me?
• 35:31
  That
• 35:31
  could
• 35:32
  be
• 35:32
  awesome.
• 35:33
  I
• 35:33
  have
• 35:33
  been
• 35:33
  on
• 35:34
  a
• 35:34
  course
• 35:34
  hiatus
• 35:35
  for
• 35:35
  I
• 35:35
  think
• 35:36
  the
• 35:36
  past
• 35:37
  most
• 35:37
  past
• 35:38
  year.
• 35:38
  I
• 35:38
  really
• 35:38
  haven't
• 35:39
  bought
• 35:39
  any
• 35:39
  courses.
• 35:39
  I
• 35:40
  bought
• 35:40
  a
• 35:40
  lot
• 35:40
  of
• 35:40
  tools
• 35:40
  and
• 35:40
  templates.
• 35:41
  No
• 35:41
  more
• 35:42
  courses
• 35:42
  because
• 35:42
  I'm
• 35:43
  just
• 35:43
  like
• 35:43
  it
• 35:44
  was
• 35:44
  just
• 35:44
  too
• 35:44
  much
• 35:44
  information.
• 35:45
  Like
• 35:46
  I
• 35:46
  didn't
• 35:46
  have
• 35:46
  enough
• 35:46
  stuff
• 35:47
  to
• 35:47
  implement
• 35:47
  and
• 35:48
  now
• 35:48
  my
• 35:48
  plan
• 35:48
  is
• 35:48
  like
• 35:49
  the
• 35:49
  next
• 35:49
  thing
• 35:49
  I
• 35:49
  need
• 35:49
  to
• 35:50
  implement.
• 35:50
  I've
• 35:50
  reached
• 35:50
  point
• 35:51
  in
• 35:51
  my
• 35:51
  business
• 35:51
  where
• 35:52
  I'm
• 35:52
  just
• 35:52
  going
• 35:52
  to
• 35:53
  invest
• 35:53
  and
• 35:54
  get
• 35:54
  someone
• 35:54
  to
• 35:54
  do
• 35:55
  this
• 35:55
  for
• 35:55
  me
• 35:55
  because
• 35:56
  I've
• 35:56
  got
• 35:56
  enough
• 35:57
  on
• 35:57
  my
• 35:57
  mind
• 35:57
  going
• 35:57
  on.
• 35:58
  So
• 35:58
  it's
• 35:58
  like
• 35:58
  those
• 35:59
  resources
• 36:00
  can
• 36:00
  be
• 36:01
  reallocated
• 36:01
  to
• 36:02
  something.
• 36:03
  So
• 36:03
  just
• 36:03
  taking
• 36:03
  a
• 36:04
  moment
• 36:05
  maybe
• 36:05
  once
• 36:05
  a
• 36:06
  month
• 36:06
  and
• 36:06
  going
• 36:06
  through
• 36:06
  what
• 36:07
  your
• 36:07
  business
• 36:07
  expenses
• 36:08
  actually
• 36:08
  are
• 36:09
  and
• 36:10
  seeing
• 36:10
  did
• 36:10
  are
• 36:10
  these
• 36:11
  things
• 36:11
  paying
• 36:11
  off?
• 36:11
  Am
• 36:12
  I
• 36:12
  getting
• 36:12
  ROI
• 36:13
  for
• 36:13
  this?
• 36:13
  Tech
• 36:14
  tools
• 36:14
  is
• 36:14
  one.
• 36:15
  I
• 36:15
  just
• 36:15
  created
• 36:15
  the
• 36:15
  tech
• 36:16
  tool
• 36:16
  spreadsheet
• 36:17
  in
• 36:17
  Notion
• 36:17
  where
• 36:17
  I
• 36:18
  listed
• 36:18
  all
• 36:18
  of
• 36:18
  my
• 36:18
  tech
• 36:19
  tools
• 36:19
  and
• 36:19
  how
• 36:20
  much
• 36:20
  I
• 36:20
  pay
• 36:20
  for
• 36:20
  them
• 36:21
  so
• 36:21
  I
• 36:21
  get
• 36:22
  a
• 36:22
  true
• 36:22
  operating
• 36:24
  cost
• 36:24
  for
• 36:26
  what
• 36:26
  my
• 36:26
  business
• 36:27
  operates
• 36:28
  and
• 36:28
  it's
• 36:28
  a
• 36:28
  lot
• 36:29
  more.
• 36:29
  I
• 36:29
  work
• 36:29
  for
• 36:30
  myself.
• 36:30
  I
• 36:30
  don't
• 36:30
  have
• 36:30
  any
• 36:31
  employees,
• 36:31
  I
• 36:31
  don't
• 36:31
  have
• 36:31
  any
• 36:31
  overhead.
• 36:32
  Let
• 36:32
  me
• 36:33
  just
• 36:33
  tell
• 36:33
  you,
• 36:33
  accounting
• 36:34
  like
• 36:34
  my
• 36:34
  insurance
• 36:35
  and
• 36:35
  stuff
• 36:35
  like
• 36:35
  that,
• 36:36
  it
• 36:36
  cost
• 36:36
  me
• 36:36
  a
• 36:36
  thousand
• 36:37
  dollars
• 36:37
  a
• 36:37
  month.
• 36:38
  Just
• 36:38
  to
• 36:38
  operate
• 36:39
  as
• 36:39
  a
• 36:39
  small
• 36:39
  business,
• 36:40
  whether
• 36:40
  it
• 36:40
  be
• 36:40
  software
• 36:41
  fees
• 36:41
  and
• 36:41
  that's
• 36:42
  without
• 36:42
  any
• 36:42
  employees,
• 36:43
  so
• 36:43
  that
• 36:43
  I
• 36:43
  need
• 36:44
  to
• 36:44
  take
• 36:44
  that
• 36:44
  into
• 36:44
  account
• 36:45
  when
• 36:45
  I'm
• 36:45
  pricing
• 36:46
  my
• 36:46
  services,
• 36:46
  because
• 36:48
  that
• 36:48
  is
• 36:48
  just
• 36:48
  something
• 36:49
  that's
• 36:49
  going
• 36:49
  to
• 36:49
  get
• 36:49
  skimmed
• 36:50
  off
• 36:50
  the
• 36:50
  top
• 36:50
  of
• 36:50
  the
• 36:50
  profit.
• 36:51
  Right.
• 36:51
  Right
• 36:51
  ahead.
• 36:52
  Yeah,
• 36:52
  yeah.
• 36:53
  I
• 36:53
  think
• 36:53
  that
• 36:54
  being
• 36:54
  able
• 36:55
  to
• 36:55
  put
• 36:55
  accountant
• 36:56
  role
• 36:57
  on.
• 36:57
  I
• 36:57
  think
• 36:57
  I've.
• 36:58
  In
• 36:58
  a
• 36:58
  previous
• 36:59
  episode
• 36:59
  I've
• 36:59
  talked
• 37:00
  about,
• 37:00
  like,
• 37:00
  the
• 37:00
  role
• 37:00
  of
• 37:01
  the
• 37:01
  employee
• 37:01
  and
• 37:01
  the
• 37:01
  role
• 37:02
  of
• 37:02
  the
• 37:02
  boss,
• 37:03
  you
• 37:03
  have
• 37:03
  to
• 37:03
  also
• 37:04
  be
• 37:04
  able
• 37:04
  to
• 37:04
  step
• 37:04
  into
• 37:05
  that,
• 37:05
  like
• 37:05
  accountant.
• 37:06
  And
• 37:06
  if
• 37:06
  you've
• 37:06
  been
• 37:07
  in
• 37:07
  corporate
• 37:07
  and
• 37:07
  you've
• 37:08
  submitted
• 37:08
  like
• 37:08
  an
• 37:08
  expense
• 37:09
  request
• 37:09
  and
• 37:09
  it
• 37:09
  gets
• 37:10
  like
• 37:10
  rejected,
• 37:11
  you
• 37:11
  almost
• 37:12
  need
• 37:12
  to
• 37:12
  have
• 37:12
  that
• 37:13
  energy.
• 37:13
  When
• 37:13
  you
• 37:14
  are
• 37:14
  planning
• 37:15
  for
• 37:15
  growth
• 37:15
  and
• 37:16
  planning
• 37:16
  for
• 37:16
  either
• 37:17
  additional
• 37:18
  revenue
• 37:18
  and
• 37:18
  all
• 37:18
  of
• 37:18
  that,
• 37:19
  submit
• 37:19
  that,
• 37:19
  hey,
• 37:20
  I
• 37:20
  need
• 37:20
  to.
• 37:20
  Before
• 37:21
  you
• 37:21
  invest
• 37:21
  in
• 37:22
  a
• 37:22
  course,
• 37:22
  hey,
• 37:22
  I'm
• 37:22
  submitting
• 37:23
  this
• 37:23
  as
• 37:23
  a
• 37:23
  request
• 37:24
  and
• 37:24
  then
• 37:24
  see
• 37:25
  if
• 37:25
  the
• 37:25
  budget
• 37:25
  is
• 37:25
  approved
• 37:26
  when
• 37:26
  you
• 37:26
  put
• 37:27
  your
• 37:27
  accounting
• 37:27
  hat
• 37:27
  on
• 37:28
  and
• 37:28
  actually
• 37:29
  honor
• 37:29
  that.
• 37:29
  Because
• 37:30
  there's
• 37:31
  so
• 37:31
  many
• 37:31
  times,
• 37:31
  and
• 37:31
  I
• 37:31
  think
• 37:31
  that,
• 37:32
  like
• 37:32
  when
• 37:32
  we
• 37:32
  talked
• 37:32
  about
• 37:32
  at
• 37:33
  the
• 37:33
  beginning
• 37:33
  of
• 37:33
  this
• 37:33
  episode
• 37:34
  where
• 37:34
  you
• 37:34
  feel
• 37:34
  that
• 37:35
  push
• 37:35
  the
• 37:35
  urgency
• 37:36
  from,
• 37:36
  like,
• 37:36
  the
• 37:37
  marketing
• 37:37
  tactics
• 37:38
  and
• 37:38
  it
• 37:38
  almost
• 37:38
  makes
• 37:39
  you
• 37:39
  feel
• 37:39
  like
• 37:39
  you
• 37:39
  don't
• 37:39
  necessarily,
• 37:40
  like,
• 37:40
  have
• 37:40
  a
• 37:40
  choice,
• 37:41
  but,
• 37:41
  like,
• 37:42
  you
• 37:42
  can
• 37:44
  be
• 37:44
  smart
• 37:44
  about
• 37:45
  your
• 37:45
  investments
• 37:46
  and
• 37:46
  your
• 37:46
  areas
• 37:47
  of
• 37:48
  where
• 37:48
  you
• 37:48
  spend
• 37:48
  your
• 37:49
  money
• 37:49
  and
• 37:49
  where
• 37:49
  you
• 37:49
  spend
• 37:50
  your
• 37:50
  time
• 37:50
  too.
• 37:51
  So
• 37:51
  I
• 37:51
  think
• 37:51
  that's
• 37:51
  really
• 37:51
  important
• 37:52
  to
• 37:52
  act
• 37:53
  as
• 37:53
  an
• 37:53
  accountant
• 37:54
  sometimes
• 37:54
  in
• 37:54
  your
• 37:54
  business
• 37:55
  and
• 37:55
  sometimes
• 37:56
  reject
• 37:56
  that
• 37:56
  request.
• 37:58
  Wow.
• 37:58
  There
• 37:58
  is
• 37:58
  so
• 37:58
  much
• 37:59
  pressure.
• 37:59
  I
• 37:59
  feel
• 37:59
  like
• 38:00
  when
• 38:00
  the
• 38:00
  online
• 38:00
  space
• 38:00
  is
• 38:01
  like,
• 38:01
  you
• 38:01
  have
• 38:01
  to
• 38:01
  invest
• 38:02
  in
• 38:02
  yourself
• 38:02
  and
• 38:03
  spend
• 38:03
  more
• 38:03
  to
• 38:03
  make
• 38:04
  more
• 38:04
  and
• 38:04
  all
• 38:04
  of
• 38:05
  that
• 38:05
  stuff.
• 38:05
  And
• 38:05
  that
• 38:06
  is
• 38:06
  simply
• 38:07
  not
• 38:08
  true.
• 38:08
  Like,
• 38:08
  you
• 38:09
  do
• 38:09
  not
• 38:09
  have
• 38:09
  to
• 38:09
  invest
• 38:11
  money
• 38:11
  in
• 38:11
  coaching
• 38:12
  to
• 38:12
  get
• 38:12
  to
• 38:12
  the
• 38:12
  next
• 38:13
  level.
• 38:13
  You
• 38:13
  have
• 38:13
  it
• 38:13
  in
• 38:14
  you
• 38:14
  now
• 38:14
  if
• 38:14
  you
• 38:14
  need
• 38:15
  to.
• 38:15
  And
• 38:15
  it's
• 38:15
  going
• 38:16
  to
• 38:16
  make
• 38:16
  sense.
• 38:16
  Like,
• 38:17
  there's
• 38:17
  definitely
• 38:17
  a
• 38:18
  coach
• 38:18
  that
• 38:18
  I
• 38:18
  want
• 38:18
  to
• 38:18
  work
• 38:18
  with
• 38:19
  for
• 38:19
  the
• 38:19
  end
• 38:19
  of
• 38:19
  the
• 38:19
  year,
• 38:19
  and
• 38:20
  that
• 38:20
  is
• 38:20
  because
• 38:20
  she
• 38:20
  is
• 38:21
  doing
• 38:21
  what
• 38:21
  I
• 38:22
  want
• 38:22
  to
• 38:22
  be
• 38:22
  doing.
• 38:23
  Like,
• 38:23
  she
• 38:23
  has
• 38:24
  proven
• 38:24
  process.
• 38:25
  And
• 38:25
  I'm
• 38:25
  just
• 38:26
  waiting
• 38:26
  till
• 38:26
  I
• 38:26
  have
• 38:27
  the,
• 38:27
  like,
• 38:27
  amount
• 38:28
  of
• 38:28
  revenue
• 38:29
  saved
• 38:29
  up
• 38:29
  in
• 38:29
  my
• 38:29
  emergency
• 38:30
  fund
• 38:30
  so
• 38:30
  that
• 38:31
  I
• 38:31
  can
• 38:31
  pull
• 38:31
  that
• 38:31
  money
• 38:32
  out
• 38:32
  and
• 38:32
  invest
• 38:32
  in
• 38:33
  that
• 38:33
  development.
• 38:33
  Because
• 38:33
  I
• 38:34
  have
• 38:34
  already
• 38:34
  hit
• 38:34
  here.
• 38:35
  So.
• 38:36
  Yeah.
• 38:36
  Um,
• 38:37
  and
• 38:38
  the
• 38:38
  other
• 38:38
  thing
• 38:38
  is
• 38:38
  just
• 38:38
  knowing
• 38:39
  when
• 38:39
  it
• 38:39
  is
• 38:39
  time
• 38:40
  to
• 38:40
  hire
• 38:40
  and
• 38:41
  when
• 38:41
  you
• 38:41
  have
• 38:41
  reach
• 38:42
  capacity.
• 38:42
  So
• 38:43
  once
• 38:43
  you've
• 38:43
  optimized,
• 38:44
  once
• 38:44
  you've
• 38:44
  taken
• 38:45
  all
• 38:45
  of
• 38:45
  these
• 38:45
  things
• 38:46
  into
• 38:46
  account,
• 38:47
  you
• 38:48
  may
• 38:48
  need
• 38:48
  to
• 38:49
  make
• 38:49
  more
• 38:50
  time
• 38:50
  and
• 38:50
  space
• 38:50
  by
• 38:51
  offloading.
• 38:51
  Some
• 38:52
  of
• 38:52
  the
• 38:52
  things
• 38:52
  that
• 38:52
  maybe
• 38:53
  like,
• 38:53
  you're
• 38:53
  not.
• 38:54
  They're
• 38:54
  not
• 38:54
  your
• 38:55
  strengths
• 38:55
  or
• 38:55
  they
• 38:55
  drain
• 38:56
  your
• 38:56
  energy.
• 38:56
  That
• 38:57
  is
• 38:57
  a
• 38:57
  smart
• 38:57
  investment
• 38:58
  to
• 38:58
  be
• 38:58
  able
• 38:59
  to
• 38:59
  delegate
• 39:00
  to
• 39:00
  those
• 39:00
  if
• 39:01
  you
• 39:01
  have
• 39:01
  the
• 39:01
  proper
• 39:02
  systems
• 39:02
  and
• 39:03
  set
• 39:04
  up.
• 39:04
  Because
• 39:05
  if
• 39:05
  you
• 39:05
  do
• 39:06
  it
• 39:06
  before
• 39:06
  you
• 39:06
  have
• 39:06
  proper
• 39:07
  systems
• 39:07
  in
• 39:07
  place,
• 39:07
  then
• 39:08
  it's
• 39:08
  gonna
• 39:08
  just
• 39:09
  probably
• 39:09
  cause
• 39:09
  a
• 39:09
  little
• 39:10
  more
• 39:10
  headache
• 39:10
  than
• 39:10
  it's
• 39:11
  actually
• 39:11
  worth.
• 39:11
  But
• 39:12
  starting
• 39:13
  to
• 39:13
  be
• 39:13
  able
• 39:13
  to
• 39:13
  offload
• 39:14
  some
• 39:14
  of
• 39:14
  those
• 39:14
  things
• 39:14
  that
• 39:15
  are
• 39:15
  draining
• 39:15
  can
• 39:15
  definitely
• 39:16
  help
• 39:17
  free
• 39:17
  outputs
• 39:18
  first.
• 39:18
  Creating
• 39:19
  systems.
• 39:20
  Yeah,
• 39:21
  I
• 39:21
  think
• 39:21
  that's
• 39:21
  like
• 39:21
  the
• 39:22
  most
• 39:22
  important
• 39:22
  thing
• 39:22
  is
• 39:23
  actually
• 39:24
  having
• 39:24
  systems
• 39:24
  in
• 39:25
  place.
• 39:25
  So
• 39:25
  I
• 39:25
  will
• 39:25
  echo
• 39:26
  that
• 39:26
  but
• 39:27
  not.
• 39:27
  Go
• 39:27
  on
• 39:28
  because
• 39:28
  we.
• 39:28
  This
• 39:28
  is
• 39:28
  a
• 39:28
  long
• 39:29
  episode
• 39:29
  for
• 39:29
  us.
• 39:30
  Yeah,
• 39:30
  you
• 39:31
  need
• 39:31
  to
• 39:31
  be
• 39:31
  quiet.
• 39:32
  I
• 39:32
  came
• 39:32
  figured
• 39:33
  I
• 39:33
  was
• 39:33
  pissed
• 39:34
  off
• 39:34
  and
• 39:34
  all
• 39:35
  these
• 39:35
  things
• 39:35
  about
• 39:35
  just
• 39:36
  do
• 39:36
  not
• 39:36
  wait.
• 39:36
  It
• 39:37
  is
• 39:37
  okay
• 39:37
  to
• 39:38
  go
• 39:38
  slow.
• 39:38
  If
• 39:38
  you
• 39:38
  take
• 39:38
  anything
• 39:39
  away
• 39:39
  from
• 39:39
  this
• 39:40
  episode,
• 39:40
  know
• 39:41
  that
• 39:41
  it
• 39:41
  is
• 39:41
  okay
• 39:42
  to
• 39:42
  go
• 39:42
  slow.
• 39:43
  It
• 39:43
  is
• 39:43
  okay
• 39:44
  to
• 39:44
  grow
• 39:44
  it
• 39:44
  gradually
• 39:45
  because
• 39:45
  that
• 39:46
  in
• 39:46
  the
• 39:46
  long
• 39:46
  run
• 39:47
  is
• 39:47
  going
• 39:47
  to
• 39:48
  be
• 39:49
  more
• 39:49
  sustainable.
• 39:51
  So
• 39:51
  with
• 39:51
  that
• 39:53
  tune
• 39:53
  into
• 39:53
  our
• 39:53
  next
• 39:54
  episode.
• 39:55
  We're
• 39:56
  rooting
• 39:56
  for
• 39:56
  you.
• 39:58
  One
• 39:58
  day
• 39:58
  we'll
• 39:59
  see.