Latest / The iDesign Lab Podcast / You Don’t Need to Be a Better Mom. You Need More Support with Michelle Brown

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You Don’t Need to Be a Better Mom. You Need More Support with Michelle Brown · The iDesign Lab Podcast

• 0:00
  Voice Over: This is iDesign Lab, a podcast where creativity and curiosity meet style and design.
• 0:06
  Voice Over: Curator of interiors, furnishings, and lifestyles.
• 0:09
  Voice Over: Hosted by Tiffany Woolley, an interior designer and a style enthusiast, along with her serial entrepreneur husband Scott.
• 0:17
  Voice Over: iDesign Lab is your ultimate design podcast, where we explore the rich and vibrant world of design and its constant evolution in style and trends.
• 0:31
  TIffany Woolley: Welcome to the iDesign Lab podcast.
• 0:34
  TIffany Woolley: Today we are talking about something every parent needs almost nobody gets enough of.
• 0:41
  TIffany Woolley: Help.
• 0:42
  TIffany Woolley: Michelle Brown is a mom, a designer of her own podcast and this fabulous book, Ambitious as a Mother.
• 0:51
  TIffany Woolley: She's an entrepreneur and founder of iHelp Moms, a company that she created from her own struggle to find support when she became a new mom.
• 1:01
  TIffany Woolley: She has turned that to a personal challenge into a mission to help parents everywhere move from surviving parenthood to thriving.
• 1:10
  TIffany Woolley: Welcome to the iDesign Lab podcast.
• 1:13
  TIffany Woolley: Thank you so much both for having me.
• 1:14
  TIffany Woolley: I'm so happy to come here.
• 1:16
  TIffany Woolley: You have such like a wonderful way about you, and you just are such a driven individual and strong energy.
• 1:25
  TIffany Woolley: But to start at the beginning for our audience, introduce yourself and how you got to this place.
• 1:31
  TIffany Woolley: Oh my goodness, isn't that the magic of motherhood?
• 1:34
  TIffany Woolley: It is.
• 1:34
  TIffany Woolley: Our kids bring us to the best places, right?
• 1:37
  TIffany Woolley: It is.
• 1:37
  TIffany Woolley: I love it.
• 1:38
  SPEAKER_01: And you know, I'd start.
• 1:39
  SPEAKER_01: Um, I was actually an orphan born in Calcutta, India.
• 1:43
  SPEAKER_01: If you've ever seen the movie Slum Dunk Millionaire, that is my life.
• 1:46
  SPEAKER_01: Um I was lucky enough to be put into one of Mother Tracer's orphanages called the International Mission of Hope.
• 1:52
  SPEAKER_01: I was four pounds and severely malnourished.
• 1:55
  SPEAKER_01: And um, a wonderful family thankfully adopted me into their arms, into their homes.
• 2:01
  SPEAKER_01: And um, that's really the impetus, I believe, of the subconscious nature of IHOP Moms is it always gets me emotional when I talk about it.
• 2:12
  TIffany Woolley: Absolutely.
• 2:12
  SPEAKER_01: I always ponder if my mom um had more resources and had permission to ask for help, what would the outcome of our life together have been?
• 2:24
  SPEAKER_01: And would I have known my mom?
• 2:26
  SPEAKER_01: Would she have felt less scared?
• 2:27
  SPEAKER_01: Would she have felt less vulnerable?
• 2:29
  SPEAKER_01: And I have a deep-seated mission to help give moms permission that getting support is the brave thing to do.
• 2:39
  SPEAKER_01: And my goal on this earth is to make help from mothers as accessible and affordable as possible.
• 2:45
  SPEAKER_01: So no mom has to feel alone and scared and isolated like my mom may have felt.
• 2:51
  TIffany Woolley: That's amazing.
• 2:52
  TIffany Woolley: Truly.
• 2:53
  TIffany Woolley: And it just goes to show you that where your life starts doesn't define where it lands, you know?
• 3:00
  TIffany Woolley: I mean, what a true success story.
• 3:02
  Scott Woolley: So, how did you end up India to the United States?
• 3:06
  SPEAKER_01: Yeah.
• 3:06
  Scott Woolley: What was the journey?
• 3:07
  SPEAKER_01: How it's a really remarkable story.
• 3:09
  SPEAKER_01: For me, it's one of faith.
• 3:11
  SPEAKER_01: And my aunt happened to be an airline stewardess taking the babies from India over to the United States.
• 3:18
  SPEAKER_01: And I got moved up from the 11th spot to the seventh spot, and my parents that were in Oregon were the seventh parents in line to get a baby, thanks to my aunt Pat.
• 3:28
  SPEAKER_01: And I was adopted into an incredible entrepreneurial family.
• 3:33
  SPEAKER_01: And it set the stage for my life of risk and reward and bravery and courage and having a startup mentality from a very young age.
• 3:42
  SPEAKER_01: My dad was a civil engineer and had one of the largest paving companies in the state of Oregon that he lived in a tent after the depression and went through the military, started his company, and worked his way up.
• 3:54
  SPEAKER_01: And I saw the grit that that takes and the courage to put your own funds, your own family, your own finances on the line to make a dream come true.
• 4:04
  SPEAKER_01: And it stuck with me for the rest of my life.
• 4:06
  SPEAKER_01: And um, it has been incredible to watch his life, and it's something that I admire more than anything, and taught me the principles of building a business with people over profits and really caring about creating a lasting legacy.
• 4:22
  SPEAKER_01: So you grew up in Oregon.
• 4:23
  Scott Woolley: I did.
• 4:24
  Scott Woolley: So what age were you when you were adopted and brought over?
• 4:27
  SPEAKER_01: Yeah, I was just four pounds.
• 4:28
  SPEAKER_01: I was a tiny baby.
• 4:30
  Scott Woolley: So a newborn.
• 4:32
  SPEAKER_01: A newborn.
• 4:32
  SPEAKER_01: You don't know any life but here, really.
• 4:34
  SPEAKER_01: Yeah.
• 4:35
  SPEAKER_01: Yeah.
• 4:35
  SPEAKER_01: Amazing.
• 4:36
  SPEAKER_01: Yep.
• 4:36
  SPEAKER_01: So an adoption is a wonderful gift.
• 4:39
  SPEAKER_01: And um, I was lucky enough to have a mom that cared greatly about education.
• 4:43
  SPEAKER_01: That was her number one mission in my life was to make sure that I got a very sound education.
• 4:49
  SPEAKER_01: And I believe education is the future.
• 4:52
  SPEAKER_01: I think it's just an incredibly power-packed opportunity for people to rise.
• 4:58
  SPEAKER_01: And so I really never saw myself, you know, use that word of being maybe like a victim or seeing myself as a happenstance of being adopted.
• 5:06
  SPEAKER_01: I never viewed myself that way.
• 5:07
  SPEAKER_01: I really view myself as that experience gave me tremendous character and tremendous grit and tremendous ability to understand I can up-level my life through education and empowerment.
• 5:18
  Scott Woolley: Where did you end up going to college?
• 5:20
  Scott Woolley: Did you go to college?
• 5:21
  SPEAKER_01: I did, yes.
• 5:22
  SPEAKER_01: Um, I have, you know, through the character building, I would say, of being an Indian in a very homogeneous at that time, Oregon.
• 5:32
  SPEAKER_01: Yeah.
• 5:32
  SPEAKER_01: Um, it was a very character building, wonderful experience to be the change I wished to see in the world.
• 5:37
  SPEAKER_01: And so with that confidence, I I had played basketball through high school and I said, you know what?
• 5:42
  SPEAKER_01: I want to go to college and be an athlete.
• 5:44
  SPEAKER_01: And so I decided to become cheerleader my senior year of high school, and I ended up getting a scholarship to go on.
• 5:52
  SPEAKER_01: Um, I cheered for two years at Oregon State University, which was my parents' alma maters, that was almost like a given that I was gonna go to Oregon State.
• 6:00
  SPEAKER_01: And then I actually switched teams um through just a myriad of things that happened.
• 6:05
  SPEAKER_01: Um, and I talked to you early about being with the Jim Warsaw School of Sports Marketing.
• 6:08
  SPEAKER_01: Jim Warsaw is a huge alumni um proponent and has a school at the University of Oregon for sports marketing.
• 6:14
  SPEAKER_01: Yeah.
• 6:15
  SPEAKER_01: And I knew that with my enthusiasm and my cheerleader background, that's what I wanted to do with my life.
• 6:20
  SPEAKER_01: And so I switched schools my junior year and went over to the University of Oregon and was a Dutch cheerleader over there, and we're gonna win the national championship this year.
• 6:29
  SPEAKER_01: I love that.
• 6:30
  Scott Woolley: So you stayed in professional sports then for after college?
• 6:34
  SPEAKER_01: I did.
• 6:34
  SPEAKER_01: I did my internship in college with the PGA.
• 6:37
  SPEAKER_01: Um, at that time it was called the Buy.com Tour, it was the tour under the main tour.
• 6:41
  SPEAKER_01: Worked very, very long, hard, amazing days, learned a lot um in the trenches at that point.
• 6:47
  SPEAKER_01: Um, it wasn't computerized, so a lot of it was manual label very early.
• 6:53
  SPEAKER_01: It's been incredible.
• 6:54
  SPEAKER_01: Um, and perhaps that was maybe one of the impetuses of understanding where technology could go and what it could do in something like professional sports.
• 7:02
  SPEAKER_01: Um, because I was doing the gritty labor.
• 7:05
  SPEAKER_01: And then I'm just saying gritty labor.
• 7:06
  SPEAKER_01: What do you mean by gritty?
• 7:07
  SPEAKER_01: You know, when you worse, probably yeah, when you are in Del Rey in Boca and you go to these amazing Honda Classics and events, you know, right here in Boca, you see the grand stand and you see all these beautiful setups and VIP tents.
• 7:21
  SPEAKER_01: There are laborers setting all of that up very early in the morning.
• 7:26
  SPEAKER_01: Yeah.
• 7:26
  SPEAKER_01: And that was me.
• 7:27
  SPEAKER_01: And so when you were setting up events within an event, oh yes, all the sponsorship and all of that matters, right, to the huge brand of the PGA.
• 7:35
  SPEAKER_01: So everything has to be perfect.
• 7:36
  SPEAKER_01: And you're not only taking care of sponsors, you're taking care of the um tournament attendees, you're taking care of the VIP ticket holders, you're taking care of the players.
• 7:44
  SPEAKER_01: Like every hospitality tent has to be perfect because you're executing on that brand and that specific sponsorship.
• 7:50
  SPEAKER_01: And that's a lot of work.
• 7:52
  Scott Woolley: So you were on the event side of things.
• 7:54
  Scott Woolley: I was, yeah.
• 7:54
  Scott Woolley: Execution of that events.
• 7:56
  SPEAKER_01: And then grew from there and uh worked for the Portland Trailblazers.
• 7:59
  SPEAKER_01: Again, just I was commuting two hours each way and yep, getting all that good experience in.
• 8:04
  SPEAKER_01: And then I got the call um to join the Indiana Pacers and move out there and telemarketing.
• 8:09
  SPEAKER_01: And I knew at that time if I could make calls out of the phone book to people I don't even know to sell tickets, I could do just about anything.
• 8:16
  SPEAKER_01: That is so true.
• 8:17
  SPEAKER_01: Like cold calling.
• 8:19
  SPEAKER_01: I did, yep.
• 8:20
  SPEAKER_01: And uh moved to Indiana and worked there for a couple years in just telemarketing and sales, picking up those phones 12 hours a day and cold calling, and then got the call and the promotion to work in the city.
• 8:31
  Scott Woolley: Did you enjoy the cold calling?
• 8:33
  SPEAKER_01: I did not, to be perfectly honest with you.
• 8:36
  Scott Woolley: Most people don't last very long.
• 8:39
  Scott Woolley: Well, and I feel like it takes a very unique individual to get, you know, so many no's until you get that.
• 8:45
  Scott Woolley: Yes.
• 8:45
  SPEAKER_01: That phone slammed in the I love that you say that.
• 8:47
  Scott Woolley: I think it's a great lesson from for an entrepreneur.
• 8:51
  Scott Woolley: I think it builds that entrepreneurism.
• 8:54
  SPEAKER_01: Talk about building the grit.
• 8:56
  SPEAKER_01: And I think when you're I think sports industry understands that they have a very valuable product that 20-year-olds love working in because it's fun and it's, you know, you talked in in your podcast about it being fashionable and the way it feels and the energy of things.
• 9:10
  SPEAKER_01: Well, when you talk about the design of a sporting event, there's something very specific that they know that they're doing, and you're a part, you're an integral part of bringing that little girl in to see Caitlin Clark making her baskets.
• 9:21
  SPEAKER_01: And, you know, my job for the Seattle Supersonics was really cool.
• 9:25
  SPEAKER_01: I um was in group sales at that point.
• 9:28
  SPEAKER_01: So I got to work with Honeywell and Microsoft and Boeing and the Navy.
• 9:32
  SPEAKER_01: And my favorite event I'll never forget were the all the people had come back from being um overseas in the Navy.
• 9:39
  SPEAKER_01: And it was reunifying them with their families.
• 9:41
  SPEAKER_01: Families also they like really gave it.
• 9:43
  SPEAKER_01: So I got to bring them down to the court with Ray Allen and Luke Rodenauer and these amazing, amazing players who truly cared about that moment.
• 9:52
  SPEAKER_01: And I'll just never forget seeing those families playing on that court.
• 9:55
  SPEAKER_01: And that is what the sports industry knows that you know, young 20s are willing to put in those telemarketing hours and willing to work from 7 a.m.
• 10:04
  SPEAKER_01: in my life, you know, work until the end of the game, 10 p.m., 11 p.m.
• 10:07
  SPEAKER_01: at night for that moment.
• 10:09
  SPEAKER_01: Be a part of it.
• 10:10
  SPEAKER_01: And to be a part of it.
• 10:11
  Scott Woolley: Where did your your husband come into the picture?
• 10:13
  SPEAKER_04: Right, who brings us into motherhood.
• 10:16
  Scott Woolley: We're coming up to where your story really is.
• 10:20
  SPEAKER_01: Back to your original question.
• 10:22
  SPEAKER_01: Um, one night after the game, uh, you know, we were Is this when you're in Indiana?
• 10:27
  SPEAKER_01: Oh no, when I was in Seattle.
• 10:28
  SPEAKER_01: Seattle.
• 10:29
  SPEAKER_01: Yep.
• 10:29
  SPEAKER_01: I I was working in Seattle, and there's a great place called Queen Anne Hill.
• 10:33
  SPEAKER_01: And we were out after a game one night, like you'll be in your twenties and have no motherhood responsibilities.
• 10:40
  SPEAKER_01: And uh I hear this Philadelphia drawl, say the word water.
• 10:45
  SPEAKER_01: And again, in the Pacific Northwest, it's not a sound at that point that you'd heard very often.
• 10:52
  SPEAKER_01: And my head turned like love potion number nine.
• 10:55
  SPEAKER_01: And I just see this guy, and I hear him with this Philly accent.
• 10:59
  SPEAKER_01: I was like, oh no.
• 11:02
  SPEAKER_01: I had worked so hard to get to where I was in professional sports, and there was no way, no way, any guy was gonna take me off my path to going up that corporate ladder.
• 11:12
  SPEAKER_01: And I resisted and I tried and I cried.
• 11:15
  SPEAKER_01: I'm like, I do not want this to happen.
• 11:17
  SPEAKER_01: And so I took a job.
• 11:18
  SPEAKER_01: Clay Bennett bought the Seattle Supersonics, and so couldn't really see myself in Oklahoma.
• 11:24
  SPEAKER_01: And so Doug Dawson, who's someone that I really admire in the sports world, and then Jeremy Walls, another um amazing professional in the sports world, both had opportunities.
• 11:33
  SPEAKER_01: One with the Dallas Cowboys, one with the Arizona Diamondbacks.
• 11:37
  SPEAKER_01: And I took the job with the Arizona Diamondbacks.
• 11:39
  SPEAKER_01: I was gonna be selling their pool suites, which as you can imagine, at 25.
• 11:43
  SPEAKER_01: That was gonna be awesome.
• 11:46
  SPEAKER_01: And uh I remember I called my sister and I'm like, I think I made a really big mistake.
• 11:51
  SPEAKER_01: I think I'm gonna leave somebody that could be the one.
• 11:56
  SPEAKER_01: And for my my career that I've worked so hard for.
• 12:00
  SPEAKER_01: And so I called Jeremy and I said, I'm so sorry, I've fallen in love.
• 12:05
  SPEAKER_01: I can't take the job.
• 12:07
  SPEAKER_01: Oh my goodness.
• 12:08
  TIffany Woolley: And for such a trimming person that had to be so hard.
• 12:11
  TIffany Woolley: I'm sure.
• 12:12
  SPEAKER_01: It was really hard.
• 12:14
  SPEAKER_01: Um, and you know, my husband, my boyfriend at that time said, I'm moving to Florida.
• 12:19
  SPEAKER_01: Um I'm a very specific, gentle upper cervical chiropractor.
• 12:24
  SPEAKER_01: There are no, nobody's doing this down in Florida.
• 12:26
  SPEAKER_01: I'm specialized in it.
• 12:27
  SPEAKER_01: There's only 300 doctors in the world.
• 12:29
  SPEAKER_01: I'm gonna move to Florida.
• 12:31
  SPEAKER_01: My parents are moving down from Philly area, and that's from my life.
• 12:34
  SPEAKER_01: And I was like, oh, you can imagine my parents, my whole family lives.
• 12:40
  SPEAKER_01: Oh my gosh.
• 12:41
  SPEAKER_01: It was like a mom's worst nightmare.
• 12:43
  SPEAKER_01: So I always remind myself of that as a mom of three girls now.
• 12:47
  SPEAKER_01: Um, is just never to try and, you know, box your kids in because you just never know what's gonna happen.
• 12:53
  SPEAKER_01: And I moved to Florida and got a job with the Florida Panthers as a director of service for the Merit Center.
• 12:59
  SPEAKER_01: And here we are.
• 13:00
  SPEAKER_01: Wow.
• 13:01
  Scott Woolley: So I told you when did you get married?
• 13:04
  Scott Woolley: After you moved?
• 13:05
  SPEAKER_01: After we moved, yes.
• 13:06
  Scott Woolley: So you were living down here working for the Panthers.
• 13:08
  SPEAKER_01: About seven months later, we got engaged.
• 13:10
  SPEAKER_01: What were you doing for the Panthers?
• 13:11
  SPEAKER_01: I was the director of customer service for 19,000 fans.
• 13:14
  SPEAKER_01: Okay.
• 13:15
  TIffany Woolley: So funny when 18,000 fans.
• 13:18
  TIffany Woolley: Yeah.
• 13:18
  TIffany Woolley: So obviously, marriage led to motherhood, which you were in Florida.
• 13:25
  TIffany Woolley: So I would think your village is in Oregon.
• 13:28
  TIffany Woolley: Yeah.
• 13:29
  SPEAKER_01: Yes, very true.
• 13:30
  TIffany Woolley: So what was that like when you have all these, you know, preconceived, you know, ideas of what motherhood is like?
• 13:38
  TIffany Woolley: As you've said, you have the crib, you're prepared, yeah, you're married, you have a sound life built, and your footing is nice and great job.
• 13:48
  Scott Woolley: Husband's got a great career.
• 13:49
  TIffany Woolley: Yeah, a lot of future.
• 13:50
  TIffany Woolley: So, what happened at that time when you landed into motherhood and you realized your village was not in town?
• 13:58
  SPEAKER_01: I think this is where an interesting juncture happens.
• 14:00
  SPEAKER_01: I think there's something that a lot of people don't talk about as a woman.
• 14:05
  SPEAKER_01: And realize my husband was just starting a practice from scratch.
• 14:08
  SPEAKER_01: We didn't, we didn't buy a practice, we didn't have any patience, right?
• 14:12
  SPEAKER_01: So you're not making money.
• 14:14
  SPEAKER_01: And then back up to sports.
• 14:16
  SPEAKER_01: I mean, again, sports is one of the most coveted positions to work in.
• 14:20
  SPEAKER_01: You're not making a lot of money when you're in a base level, you know, C-suite job there at that point in um the world.
• 14:29
  SPEAKER_01: Um, and so we didn't have extra money.
• 14:32
  SPEAKER_01: So I think that's really important to talk about.
• 14:34
  SPEAKER_01: And there were no females above me that had children that I could ask like, how do you balance working 181 events a year, working till 11 and all those hours?
• 14:43
  SPEAKER_01: When are you gonna see?
• 14:44
  SPEAKER_01: I didn't have any mentors.
• 14:45
  SPEAKER_01: The woman who I replaced didn't have children.
• 14:48
  Scott Woolley: That's an important question.
• 14:49
  Scott Woolley: You get pregnant, how long have you been living in Florida?
• 14:53
  SPEAKER_01: So let's see, we got engaged after seven months, and then I left the Florida Panthers because I didn't know see a pathway.
• 15:03
  SPEAKER_01: There's no one role modeling for me that.
• 15:06
  SPEAKER_01: So I left the Panthers, went and helped my husband at our office, Friends and Family Spinal Care.
• 15:11
  SPEAKER_01: Um, and then Were you doing sales?
• 15:13
  SPEAKER_01: Yes, I'm like that.
• 15:15
  SPEAKER_02: It's cold calling.
• 15:16
  SPEAKER_02: I love it.
• 15:17
  SPEAKER_01: I and that's one of the best things down here is you know, when you come from the Pacific Northwest, at that point in time, not not currently, I don't feel that, but at that point in time, health and natural living was like very inherent to what you how you lived your life.
• 15:31
  SPEAKER_01: And that's not really Florida.
• 15:33
  SPEAKER_01: Florida was very medicalized at that point.
• 15:35
  SPEAKER_01: There's it's not wrong or right, but a natural healthcare solution that's non-invasive.
• 15:40
  SPEAKER_01: And we were bringing gentle, no twisting, cracking, or we don't do any twisting, cracking, or popping.
• 15:45
  SPEAKER_01: So we were bringing something really revolutionary to South Florida.
• 15:47
  SPEAKER_01: So it was so exciting to get out in the community and say, if you if that's not what you want, you want something gentle, like we're here to do that.
• 15:54
  SPEAKER_01: My husband's a specialist, so it was awesome.
• 15:57
  SPEAKER_01: And then I had a baby, we waited five years to build that business and wait till we had enough accrued to really have a family.
• 16:04
  SPEAKER_01: And so that's I think the topic that I was getting at is I don't think we talk a lot about the mom that doesn't have unlimited resources, and especially here in Florida, you know, I think it's it's very common to have oh, pairs and nannies and hope and this and that, but that wasn't our reality.
• 16:21
  Scott Woolley: But even just forget about all the help like that.
• 16:24
  Scott Woolley: But having a mom and a dad and the brothers and sisters, or all of that was in Oregon for you.
• 16:30
  Scott Woolley: So true.
• 16:31
  Scott Woolley: I was on an island.
• 16:34
  Scott Woolley: And you're and you're in a new state.
• 16:36
  TIffany Woolley: And I also feel like even when you are somewhat, I mean, finances is a huge part, but you don't even realize it until you're needing it.
• 16:47
  TIffany Woolley: And even when you think you're pretty, like you waited five years, you think now's the right time, you don't know what you're gonna need.
• 16:55
  TIffany Woolley: So, like, you don't like for all of a sudden, even like for us, our first child had, you know, delays and challenges.
• 17:02
  TIffany Woolley: We had no idea that like therapies were gonna cost this much money every month, and this is what you need to do, and all of this.
• 17:09
  TIffany Woolley: So I don't think there is.
• 17:11
  Scott Woolley: And we kind of did the same thing.
• 17:12
  Scott Woolley: We waited about five years or so before we had a first child, just to kind of, as a couple, get acclimated, enjoy, and then now we're ready for a child.
• 17:22
  Scott Woolley: But like Tiffany was saying, you know, we ran across delays and so forth, and then learned that she's autistic.
• 17:29
  Scott Woolley: And what is that?
• 17:30
  Scott Woolley: And then I had a bunch of friends, and one of them was the captain of the Florida Panthers, wow, who kind of said to me, Hey, I've got the same problem.
• 17:38
  TIffany Woolley: Wow.
• 17:39
  Scott Woolley: And then I had another friend who challenge, not a problem.
• 17:42
  Scott Woolley: What a little challenge, yeah.
• 17:44
  Scott Woolley: Another friend who is an athlete who built a hospital for the autistic children.
• 17:50
  Scott Woolley: You know, so that was kind of our support, but yeah to a small degree, but Nobody.
• 17:55
  SPEAKER_01: I was on an island.
• 17:57
  SPEAKER_01: Yeah.
• 17:58
  Scott Woolley: So you have your first child.
• 17:59
  Scott Woolley: What is the first things that you realize like no one has taught you or told you or three main things.
• 18:06
  SPEAKER_01: One, sleep.
• 18:08
  SPEAKER_01: I had no idea that I could be that sleep deprived.
• 18:13
  TIffany Woolley: I don't think anybody really had no idea.
• 18:15
  TIffany Woolley: I I agree.
• 18:16
  TIffany Woolley: The first week is like you're literally just functioning in a twilight state.
• 18:22
  TIffany Woolley: You know?
• 18:23
  Scott Woolley: So well, there's the also the aspect of the husband and wife getting along through that who's sleep.
• 18:30
  Scott Woolley: Because I remember for us it was like yeah.
• 18:33
  Scott Woolley: Okay, I'll sleep now, then you can go to bed.
• 18:35
  Scott Woolley: No, no, no, I want to sleep now.
• 18:38
  Scott Woolley: And then you're not even really sleeping well.
• 18:41
  Scott Woolley: But what are the other two things?
• 18:43
  SPEAKER_01: It's such a joy to be with a couple on a podcast about this because I think, you know, my husband was just trying to get his practice up and going.
• 18:51
  SPEAKER_01: So he really needed to sleep, but I was so beside myself.
• 18:54
  SPEAKER_01: I'm like, help me.
• 18:55
  SPEAKER_01: You have to wake up.
• 18:56
  SPEAKER_01: Like, I can't, I mentally am not okay.
• 18:58
  SPEAKER_01: And we would just we have a great marriage.
• 19:01
  SPEAKER_01: Like he is so inspiring.
• 19:03
  SPEAKER_01: I love him so much 18 years later.
• 19:06
  SPEAKER_01: And I remember staring at him like, help me.
• 19:09
  SPEAKER_01: Yeah, like do something.
• 19:11
  SPEAKER_01: Like that.
• 19:11
  SPEAKER_01: You're a doctor.
• 19:12
  SPEAKER_01: Like, don't aren't you supposed to do it.
• 19:14
  SPEAKER_01: He's like, I don't know what to do with this crime, baby.
• 19:16
  SPEAKER_01: I mean, it was just one of those hilarious moments that I don't think is like shown on any television show where you're just staring at each other.
• 19:24
  SPEAKER_01: You're like, we need to sleep, and I don't know what to do.
• 19:27
  SPEAKER_01: Right.
• 19:28
  SPEAKER_01: I have no idea what to do.
• 19:29
  SPEAKER_01: And he's like, I see patients in five hours.
• 19:31
  SPEAKER_01: I'm like, go to sleep.
• 19:32
  SPEAKER_01: I hate you.
• 19:33
  SPEAKER_01: Goodbye.
• 19:33
  SPEAKER_01: Like, this is awful.
• 19:35
  Scott Woolley: So, what are the other two things?
• 19:37
  SPEAKER_01: I didn't know that I would not be able to feed my daughter.
• 19:41
  SPEAKER_01: Yeah.
• 19:41
  SPEAKER_01: I feel like when you, I don't know, maybe there's all these preconceived, like you see it on the shows, and they're like cuddling their baby in a sling, and you're like now on, you know, TikTok and Instagram, whatever it's like.
• 19:54
  TIffany Woolley: And all these, that's how she met all the like mom friends.
• 19:57
  TIffany Woolley: You're not prepared for when the things don't go.
• 20:00
  SPEAKER_01: I had plans.
• 20:01
  SPEAKER_01: No way.
• 20:01
  SPEAKER_01: And I'm we're in a very holistic community.
• 20:03
  SPEAKER_01: We're in a very healthy community.
• 20:05
  SPEAKER_01: Everyone's like awesomely healthy and vibrant.
• 20:09
  SPEAKER_01: I just couldn't make milk.
• 20:10
  SPEAKER_01: I was, I was not making milk.
• 20:12
  SPEAKER_01: And they're like, eat the cookie, drink the tea, try this, power pump.
• 20:15
  SPEAKER_01: And I'm like, but I'm tired.
• 20:16
  SPEAKER_01: Like, I think just all of it was just such a hurricane of hormones and emotions, and a husband trying to get a practice off the ground.
• 20:25
  SPEAKER_01: Just the whirlwind of it, I was not prepared mentally for.
• 20:30
  SPEAKER_01: And the third thing that I think is not discussed often is I spent 10 years building my career in professional sports, climbing up a professional ladder, fighting my way through in that era when there was not a lot of people that were like me in the industry.
• 20:45
  SPEAKER_01: I was making my way, and then all of a sudden, I have a baby.
• 20:48
  SPEAKER_01: This little time.
• 20:49
  SPEAKER_01: And I'm expected to take care of something.
• 20:52
  SPEAKER_01: When I have built this whole intellectual and thriving career for myself, and I just don't think mentally a lot that doesn't come through my mind.
• 21:04
  SPEAKER_01: So you have all this energy that you've executed and embedded in yourself and that is burning within you.
• 21:12
  SPEAKER_01: And then you have burning nipples, and you have this baby that's crying, and the husband that's trying to open a practice.
• 21:18
  SPEAKER_01: You're like, what happened here?
• 21:20
  SPEAKER_01: Where what happened?
• 21:22
  SPEAKER_01: My drive to be a successful, intelligent, thriving executive and give to the world and contribute my brain and my gifts to the world.
• 21:29
  SPEAKER_01: It doesn't go away.
• 21:31
  SPEAKER_01: And so for me, I was just pushed so far into post-partum depression that being, as you said, I I feel that I do have really happy energy.
• 21:40
  SPEAKER_01: I was a shell of the woman.
• 21:42
  SPEAKER_01: And I cannot believe my husband stood by me.
• 21:44
  SPEAKER_01: Well, I I look at him every day and every night.
• 21:52
  Scott Woolley: You overcame all of these things and started realizing there's so many more things that you can help so many women.
• 22:00
  Scott Woolley: New moms and parents, but uh so at what point did you realize this is a business and I want to help people from wanting to fix it instead of like Did you do that?
• 22:12
  Scott Woolley: Did you start with that what the before your second child?
• 22:15
  Scott Woolley: Or was it I love this.
• 22:18
  SPEAKER_01: This is what business is all about, isn't it?
• 22:20
  SPEAKER_01: And what drives us as entrepreneurs.
• 22:22
  SPEAKER_01: I just saw this huge gaping problem.
• 22:25
  SPEAKER_01: And after I did the work to analyze, I cannot be the only ambitious, driven woman who is dealing with all of these things that life did not end up the way I thought it would be.
• 22:34
  SPEAKER_01: And I am literally losing myself to saying, okay, I'm gonna get a night nurse and see, does that help?
• 22:40
  SPEAKER_01: I'm gonna hire a dulette and see, does that help?
• 22:42
  SPEAKER_01: I'm gonna get a postpartum helper and say, Can you help me mic milk?
• 22:46
  SPEAKER_01: And then I'm gonna hire a lactation consultant.
• 22:48
  SPEAKER_01: But then I quickly realized we're burning through so much money that we didn't have.
• 22:53
  SPEAKER_01: And that is when everything fell into place.
• 22:56
  SPEAKER_01: I was not going to stay in postpartum depression.
• 22:59
  SPEAKER_01: I had to get answers to get back out of that black hole.
• 23:03
  SPEAKER_01: And thankfully, I had an amazing, amazing friend and therapist, Marcella, who is just an incredible counselor that helped me claw my way out of that black cloud of depression.
• 23:13
  SPEAKER_01: And once I could see like a little light, you guys talk about light in your podcast, and I loved calming here today because there's so much between design and the light and the nature, and then putting that into what I saw in technology is how do I create that beam of light so moms can see through that haze of motherhood that is at the beginning?
• 23:33
  SPEAKER_01: That was my mission.
• 23:34
  SPEAKER_01: Is how can I bring technology into motherhood and say, you got this, it's a click away.
• 23:41
  SPEAKER_01: Here's just a shed of light to get you through the night and get you two hours of sleep.
• 23:45
  SPEAKER_01: Let's try it.
• 23:46
  SPEAKER_01: So that was where I help moms was born.
• 23:50
  SPEAKER_01: Yeah, I always like to say, and I hate being helpless.
• 23:54
  SPEAKER_01: It's the one thing I cannot stand.
• 23:56
  SPEAKER_01: Helpless and hopeless.
• 23:57
  TIffany Woolley: And I do that's what I always stay full of hope.
• 24:01
  TIffany Woolley: Yes.
• 24:01
  SPEAKER_01: And so I turned that helplessness that I was feeling into hope from moms everywhere.
• 24:07
  SPEAKER_01: That is my mission.
• 24:08
  TIffany Woolley: So, what did it look like to start it?
• 24:10
  TIffany Woolley: So now the mission is born and you're driven.
• 24:14
  TIffany Woolley: What was the first steps?
• 24:16
  TIffany Woolley: And how old was the baby at this point?
• 24:19
  SPEAKER_01: This is my favorite thing about where we are now is these kids or ourselves watching YouTube, and it seems like you snap your finger and you have a no coat out.
• 24:27
  SPEAKER_01: Yeah, that was not how you do it.
• 24:28
  SPEAKER_01: You had a good night's sleep, and now here you go.
• 24:31
  SPEAKER_01: And I I was saying that, you know, I had the very, very lucky fortune of going to Achievers Summit with Gary V, and he said, There will be a day when your big vision intersects with technology and everything will come into place.
• 24:46
  SPEAKER_01: And this has been a really long road.
• 24:48
  SPEAKER_01: And you know, at times I don't like answering the question, when did you start this?
• 24:52
  SPEAKER_01: Because I feel embarrassed.
• 24:53
  SPEAKER_01: I started this when my daughter, who's now 13, I started this about a year after she was born.
• 24:58
  SPEAKER_01: The idea started percolating.
• 25:00
  SPEAKER_01: And at that time, it was Craigslist.
• 25:02
  SPEAKER_01: So I'm like, okay, I'm gonna create a directory of all these great providers that have helped me.
• 25:06
  SPEAKER_01: My tongue and lip tie person who diagnosed that she had a tongue and lip tie.
• 25:11
  SPEAKER_01: That's why she physically couldn't feed.
• 25:13
  SPEAKER_01: Wasn't that I wasn't making milk, she physically couldn't feed because there's a symbiotic relationship.
• 25:18
  SPEAKER_01: So that helper, and then my amazing pediatrician that comes to the house and just nurtures me, Dr.
• 25:23
  SPEAKER_01: Tello.
• 25:24
  SPEAKER_01: I love her so much.
• 25:25
  SPEAKER_01: She she really was such a saving grace and amazing person beyond, an amazing dual and chiropractor, Dr.
• 25:30
  SPEAKER_01: Vivian Keeler.
• 25:31
  SPEAKER_01: I mean, I'm like, okay, I'm gonna create Craigslist for mom helpers.
• 25:35
  SPEAKER_01: But then I quickly found out like the monetization structure of that is that there were seven, say, seven great pediatric dentists who specialized in tongue and lip ties.
• 25:44
  SPEAKER_01: Well, how was I supposed to market each of them fairly?
• 25:48
  SPEAKER_01: Like that that's not a really fair monetization schedule.
• 25:51
  SPEAKER_01: So then I'm like, okay, that that took me like a year to say build that at that time.
• 25:56
  SPEAKER_01: And I'm like, okay, that monetization model is not working.
• 25:58
  SPEAKER_01: So then I said, the trend is going, I believe.
• 26:02
  SPEAKER_01: This was before BetterHelp, this was before um any of the therapies had come out online.
• 26:06
  SPEAKER_01: I said, I think there'll be an opportunity for mom coaches and moms to connect online, but there was no technology for that.
• 26:15
  SPEAKER_01: There was no Zoom there.
• 26:16
  SPEAKER_01: So I used an interface called Jitsi.
• 26:19
  SPEAKER_01: Oh my god.
• 26:19
  SPEAKER_01: So that's what was at the other time.
• 26:21
  SPEAKER_01: And then I was doing my con my podcast with experts on GoPro.
• 26:26
  SPEAKER_01: Because there was not this.
• 26:27
  SPEAKER_01: This is amazing to sit in your podcast studio.
• 26:29
  SPEAKER_01: So I guess I just always appreciate maybe my opportunity to be vulnerable with people that is fast as technology is moving, like if the technology doesn't exist, you can't move as fast as you want it.
• 26:41
  SPEAKER_04: Right, right.
• 26:42
  SPEAKER_01: So it can't be.
• 26:42
  SPEAKER_01: So it has been a journey.
• 26:44
  SPEAKER_01: And I thank you for asking me that and giving me the opportunity to be vulnerable and honest.
• 26:49
  SPEAKER_01: It's like I feel like today social media makes everything look easy.
• 26:52
  SPEAKER_01: And it just was not an easy road.
• 26:54
  SPEAKER_01: On top of nursing three babies that I had every 24 months.
• 26:57
  TIffany Woolley: You didn't give up.
• 26:58
  TIffany Woolley: So you definitely felt that drive to make this make this really, really happen.
• 27:06
  SPEAKER_01: Yeah, and I think in business you always talk about an evergreen market, right?
• 27:09
  SPEAKER_01: And that's what we look at in the the TAM of what you're addressing is there will never be a shortage of moms, just like not able to feed, looking at their husband or partner saying, What the heck happened to our life?
• 27:22
  SPEAKER_01: I'm so tired.
• 27:23
  TIffany Woolley: Like that's just an evergreen market.
• 27:25
  TIffany Woolley: Yeah, and as society evolves, you know, the needs are constantly changing as well.
• 27:30
  TIffany Woolley: Yeah.
• 27:31
  TIffany Woolley: I mean, obviously you're gonna have your typical things of sleep, slip, deprivation, but there's also, you know, whether it be you're working outside the home or you're working inside the home and you need to get out.
• 27:42
  TIffany Woolley: Like there's just constantly different needs.
• 27:45
  SPEAKER_01: Yeah, and I like that you said that actually.
• 27:47
  SPEAKER_01: One of the things that made me really um proud on I Help Moms is I made it really non-judgmental.
• 27:53
  SPEAKER_01: Being more of a holistic parent, I constantly felt judged in my decisions and I didn't feel safe saying what I believed or saying what I wanted, and there was just no safe space for that.
• 28:04
  SPEAKER_01: And that judgment just piled onto my post-prim depression.
• 28:07
  SPEAKER_01: So when I came out with IHelp Moms, I really made sure that our coaches on there understand like our mission is love.
• 28:14
  SPEAKER_01: There is no judgment.
• 28:16
  SPEAKER_01: You are a safe zone for any type of parenting philosophy.
• 28:19
  SPEAKER_01: And then going back to your question of the evolution of the technology, is from that coaching and our mission statement of being open-minded and understanding a parent's personal philosophy, not putting our own bias on things.
• 28:32
  SPEAKER_01: I then realized there was no technology out there that was matching a parent's philosophy, be it a modern, balanced parent that is going back to work and needs faster solutions and needs something different than a gentle, holistic parent that has time and is at home and can nurture a different type of potty training or feeding schedule.
• 28:50
  SPEAKER_01: Those are two totally different paradigms of parenting.
• 28:53
  SPEAKER_01: So I created a custom algorithm within my app that's unbelievable.
• 28:58
  SPEAKER_01: That matches a parent's parenting belief to the pathway that we're gently suggesting for them.
• 29:04
  SPEAKER_01: And everything that we created in iHealth Moms with milestone development is gentle.
• 29:09
  SPEAKER_01: I just think there the judgment and parenting right now really creates so much division in the world when what we need is to come together and say, we are doing the most important job on the planet, creating the next generation of leaders.
• 29:23
  SPEAKER_01: It's true.
• 29:24
  SPEAKER_01: Let's not judge one of them like that often enough.
• 29:27
  SPEAKER_01: Let's help guide you to your best type of parenting within your parenting philosophy.
• 29:32
  SPEAKER_01: Because what no app and no technology had addressed to the point of I help moms addressing it with our custom built algorithm is that we're subconsciously biased.
• 29:41
  SPEAKER_01: So how I was raised with my set certain set of parentings and how someone in South Dakota versus someone in you know New York versus someone's religion, everything.
• 29:50
  SPEAKER_01: Everything it's so different.
• 29:51
  SPEAKER_01: And so the world today is constantly pitting us in those divisions without addressing, like we just have subconscious biases that are generationally deep.
• 30:01
  SPEAKER_01: Oh, that's okay.
• 30:02
  SPEAKER_01: It is what it is, you know.
• 30:04
  SPEAKER_01: And if you choose to, you know, I think it's interesting from a design style is I was raised with a mom who had all white house.
• 30:12
  SPEAKER_01: I was not allowed to have friends over.
• 30:14
  SPEAKER_01: She wanted beauty to her.
• 30:16
  SPEAKER_01: The essence of showing your best foot forward was an impeccably white house.
• 30:21
  SPEAKER_01: And so, like, I couldn't see white in color or everything was white.
• 30:25
  SPEAKER_01: So the way you guys talk about texture and style and everything coming together, white, white couch, white floor, white carpet.
• 30:33
  SPEAKER_01: I could not touch anything, and like friends were not allowed over.
• 30:37
  SPEAKER_01: So when I became a parent, I'm like, everyone wears their shoes in the house.
• 30:41
  SPEAKER_01: We will have crayon on things, it's okay.
• 30:43
  SPEAKER_01: There's stain remover for that.
• 30:45
  SPEAKER_01: No, we have Bob Mitchell and gold because I if something like my five-year-old bit the seat, and I'm like, she bit the seat, it's okay, we'll replace it in a little bit.
• 30:53
  SPEAKER_01: Like I wanted a house where everything was welcome, and I never had to tell my children, don't sit on that, right?
• 30:59
  SPEAKER_01: So that's where that parenting paradigm comes in.
• 31:02
  SPEAKER_01: If you didn't know how I was raised and how constricting that felt to me, you wouldn't understand why I parent the way I do, right?
• 31:10
  SPEAKER_01: And so we're a non-judgmental platform.
• 31:12
  Scott Woolley: I think there's a generation before us that had houses where, like I look at it, my grandparents and my on both sides of my mom and dad's parents had rooms where you weren't allowed in, no one was going to sit in there.
• 31:28
  Scott Woolley: And like, what was the program having the room for?
• 31:30
  Scott Woolley: When does anyone ever do that?
• 31:31
  TIffany Woolley: My grandparents had plastic on top of everything, you know.
• 31:34
  TIffany Woolley: Like you I'm not the only one.
• 31:36
  TIffany Woolley: You guys make me feel very silly.
• 31:38
  Scott Woolley: Uh I think it's it was a generational thing.
• 31:40
  Scott Woolley: Because we're the same way with our house.
• 31:42
  Scott Woolley: Well, for us, is we want our kids, you know, three with three girls, we want all their friends coming to our house to hang out.
• 31:50
  Scott Woolley: Yep.
• 31:50
  SPEAKER_01: Yeah.
• 31:51
  Scott Woolley: Because we see, we see unfortunately a lot of I say, dysfunctional parents.
• 31:56
  SPEAKER_01: Yeah.
• 31:57
  Scott Woolley: That you know, they're not putting the time into their kids.
• 32:01
  SPEAKER_01: Yep.
• 32:02
  SPEAKER_01: So there's a conversation, right?
• 32:04
  SPEAKER_01: Is how can we create a more connected universe for the next generation?
• 32:08
  SPEAKER_01: And I believe I hope moms is here to do that because I think it starts at birth.
• 32:11
  SPEAKER_01: I think it starts in that very important fourth trimester and first year.
• 32:15
  SPEAKER_01: And I don't think we as moms need more pressure on that with ourselves.
• 32:19
  SPEAKER_01: So that's why I was so excited to meet with you is that I created an app that's aesthetically pleasing and easy to navigate, that's not heavy and it's good on the nervous system.
• 32:28
  SPEAKER_01: So it works.
• 32:30
  Scott Woolley: So how does the whole system work?
• 32:33
  SPEAKER_01: How does so I listened to all of your podcasts and I just felt like there was such synergy when you're talking about design and nature and how something makes you feel?
• 32:44
  SPEAKER_04: Right.
• 32:44
  SPEAKER_01: So, you know, when you talk in the tech world and when you work with coders, it's very linear, it's very logic-based.
• 32:50
  SPEAKER_01: So I had the task of then envisioning a mom like myself, crying in the dark, rocking their baby, just needing an hour of sleep, begging for an hour of sleep.
• 33:00
  SPEAKER_01: What could they do in the dark?
• 33:01
  SPEAKER_01: What could their finger tap?
• 33:02
  SPEAKER_01: What would they see?
• 33:04
  SPEAKER_01: What would elicit them to take an action?
• 33:06
  SPEAKER_01: Because, you know, so many people, just like you were talking about Scott in one of the podcasts that uh I think you're talking about when you were meeting Tiffany, you could just go and buy a chair.
• 33:16
  SPEAKER_01: Why did you need a designer?
• 33:17
  SPEAKER_04: Yeah.
• 33:18
  SPEAKER_01: So moms sit and suffer and suffer and bang their head against a wall and try this.
• 33:24
  SPEAKER_01: When, like, why wouldn't you just get on an app that can give you a plan to get you sleep tonight?
• 33:28
  SPEAKER_01: Yeah.
• 33:29
  SPEAKER_01: It's it's the same thing where she's like, I can curate for you for something that's maybe a tiny bit more than what you're gonna go to the local store and buy that's actually curated for something that's safe and comfortable and makes you feel good.
• 33:42
  SPEAKER_01: Yeah, right.
• 33:43
  SPEAKER_01: So I get that question a lot with Chat GPT.
• 33:45
  SPEAKER_01: They're like, well, why can't moms just go on Chat GPT?
• 33:47
  SPEAKER_01: Right.
• 33:48
  SPEAKER_01: That's the question that I get a lot.
• 33:49
  SPEAKER_01: But we've curated this.
• 33:50
  Scott Woolley: But the answers on Chat GPT aren't always accurate.
• 33:53
  Scott Woolley: No.
• 33:54
  SPEAKER_01: No.
• 33:54
  Scott Woolley: I I don't think people realize that.
• 33:56
  SPEAKER_01: I love you brought that up in another podcast, and I love that you brought that up.
• 34:00
  SPEAKER_01: And I think the Gen Z does understand that, but I think there's a lot of people in between that don't understand that.
• 34:06
  Scott Woolley: They think they've done it before.
• 34:07
  TIffany Woolley: Well, and the research has been done.
• 34:10
  TIffany Woolley: You know, like you're this app, and from my what I'm understanding, the research is there.
• 34:16
  TIffany Woolley: Yeah.
• 34:16
  TIffany Woolley: So you that takes that out from you.
• 34:18
  TIffany Woolley: Where Chat GBT, like you still, I don't know, the research is.
• 34:23
  SPEAKER_01: Yeah, you're getting a lot, you're getting a computer's opinion that's just grabbing opinions.
• 34:27
  SPEAKER_01: Based on based on what information has been fed in and ranking higher.
• 34:32
  Scott Woolley: Is it correct?
• 34:32
  Scott Woolley: Or yeah, is it accurate?
• 34:34
  SPEAKER_01: So ours is unbiased, and we created a custom boat algorithm that again matches it to your parents' time parenting style and is backed by our certified sleep expert, our backed neurodivergent experts, our backed feeding experts, our backed behavior experts.
• 34:49
  SPEAKER_01: Like there's no guesswork in that framework, right?
• 34:52
  SPEAKER_01: It's customized to you for you.
• 34:54
  TIffany Woolley: Does somebody sign up on the app and then do they fill out certain questions?
• 34:59
  TIffany Woolley: Or how does that start?
• 35:00
  SPEAKER_01: Again, so it's in the design mind that I always said, what's the threshold that a parent will stop?
• 35:06
  SPEAKER_01: So I went on BetterHelp, I went on Huckleberry, I went on every single app.
• 35:10
  SPEAKER_01: And as you can see, as these platforms have evolved, there's a lot more questions that they're asking to match you with the right therapist.
• 35:18
  SPEAKER_01: You know, some of these, like, I won't, I didn't do Angie's list, but something like that that's trying to match you with a service-based provider.
• 35:24
  SPEAKER_01: They're taking you through this whole algorithmic question bank to get you faster to who you need.
• 35:29
  SPEAKER_01: But to the mom like me, who's suffering with post-partum depression, I needed as little obstacle and pathway to get me help right now.
• 35:38
  SPEAKER_01: So that was the mindset of I help moms is how can we get them the curated answers that they want and that will benefit them in the shortest amount of time possible.
• 35:46
  SPEAKER_01: So that's one thing that I'm really proud of the design is it's five questions.
• 35:49
  SPEAKER_01: Answer five questions that matches what's your need, what's your parenting style, what's your baby's experience, and what's the pathway that you need.
• 35:56
  SPEAKER_01: Because if a parent fundamentally says, we find this a lot, I was just on with my sleep consultant, Coach Jamie, and they're like, the the husband wants one thing, the wife wants another thing.
• 36:07
  SPEAKER_01: And really, they're somewhere in the middle that what the child needs.
• 36:11
  SPEAKER_01: Right.
• 36:12
  SPEAKER_01: Right.
• 36:12
  SPEAKER_01: And so you're constantly pairing the design of your app to figure out how do you make sure that the parent gives you enough information.
• 36:19
  SPEAKER_01: But now with privacy, they don't want to give you a lot of information.
• 36:23
  SPEAKER_01: So you're constantly honing that design aspect of building an app to where is that happy medium that will give them the answer they want as fast as they can?
• 36:31
  SPEAKER_01: So they get an answer and a path and a guide exactly how to get sleep tonight in 60 seconds.
• 36:37
  TIffany Woolley: No way.
• 36:38
  TIffany Woolley: Yeah.
• 36:39
  TIffany Woolley: So how does that happen?
• 36:41
  TIffany Woolley: Is it through giving them some numbers to call for sleep, you know, like coaches, or does it like somebody you can hire immediately?
• 36:52
  TIffany Woolley: What does it look like?
• 36:55
  SPEAKER_01: Yeah.
• 36:56
  SPEAKER_01: So I think you have those moms that want hand holding, and we definitely have those moms.
• 37:01
  SPEAKER_01: But remember, as I talked about the monetization side of a platform like this, is that we're finding, you know, I love using Minect, which is Patrick David's.
• 37:11
  SPEAKER_01: I love using Dan Martell's, which um is another really good one for entrepreneurs.
• 37:15
  SPEAKER_01: But entrepreneurs like us, I have a problem, I get help, I pay a couple hundred dollars, and I'm on.
• 37:20
  SPEAKER_01: Right.
• 37:21
  Scott Woolley: So you go on Manect and ask help questions and yeah.
• 37:25
  SPEAKER_01: So I I as an entrepreneur love getting.
• 37:28
  SPEAKER_01: Are you on Minect?
• 37:29
  SPEAKER_01: I know that Minectan.
• 37:30
  Scott Woolley: So you're not as an advisor for parenting, because I have my own platform for that, right?
• 37:36
  SPEAKER_01: So what I help moms build, and I love the austinist question, Scott, originally was the evolution of everything.
• 37:42
  SPEAKER_01: So I built a platform that replaces Callendly, it replaces Zoom, and everything is in IHELP MOMs.
• 37:48
  SPEAKER_01: So our coaches, you book a call, you can see their expertise, you can grab their sleep guide, and then you can call them right there.
• 37:55
  SPEAKER_01: So it all happens on your on my platform.
• 37:57
  SPEAKER_01: But what I found along the entrepreneurial journey is that moms are so tired, they literally can't even assembly in that fourth trimester booking a call, staying with a call, getting on a call.
• 38:10
  SPEAKER_01: And that was really surprising to the entrepreneur in me.
• 38:13
  SPEAKER_01: Because I just assumed, like me, you maybe you have a problem, you go and play your dragon and you get on.
• 38:19
  SPEAKER_01: Like, what?
• 38:19
  SPEAKER_01: Moms don't do that.
• 38:20
  SPEAKER_01: Like, why wouldn't you?
• 38:22
  SPEAKER_01: They're so exhausted and they're so overwhelmed and overtaxed.
• 38:26
  SPEAKER_01: And our demographic, we figured out through extensive research, is the working mom.
• 38:30
  SPEAKER_01: It is.
• 38:31
  SPEAKER_01: So, on top of just the tiredness you're talking about, the feeding issues you're talking about, neurodivergence that's happening.
• 38:38
  SPEAKER_01: Yeah, and like different things that different kids are requiring these days.
• 38:40
  SPEAKER_01: Like you're working on top of that, and there's just so much going on and balancing the family responsibilities.
• 38:46
  SPEAKER_01: So that's really what evolved into the app, right?
• 38:49
  SPEAKER_01: So I was like, oh, well, this monetization model isn't what I thought it would be.
• 38:53
  SPEAKER_01: It's these moms aren't connecting and then booking an appointment, and then seeing the follow-up, like they're not following through on that.
• 38:59
  SPEAKER_01: It was too overwhelming for them.
• 39:00
  SPEAKER_01: So then I went back to the developers and I said, I have to make this one click simple so they get a plan in 60 seconds.
• 39:09
  TIffany Woolley: So what does the what does the plan look like in 60 seconds?
• 39:13
  SPEAKER_01: Yeah, it's so exciting.
• 39:14
  SPEAKER_01: So I kept working with the design of like, what's the question that I need to ask you, Tiffany, as a mom to get you a plan in 60 seconds that really is meaningful and beneficial to you?
• 39:24
  SPEAKER_01: And so I just kept toying with the design and the developers to figure out what's that perfect symmetry, right?
• 39:31
  SPEAKER_01: That will give you something that you will actually use and find valuable.
• 39:34
  SPEAKER_01: So once you answer those five questions, like what's your child dealing with?
• 39:38
  SPEAKER_01: What type of sleep do you want?
• 39:40
  SPEAKER_01: Do you want a gentle-based sleep plan, which is going to take a lot longer?
• 39:43
  SPEAKER_01: Do you want a more modern balance?
• 39:45
  SPEAKER_01: I'm going back to work.
• 39:46
  SPEAKER_01: My husband is working, like I don't have a nanny in the house.
• 39:49
  SPEAKER_01: I want to do something a little bit faster.
• 39:50
  SPEAKER_01: So I'm willing to do five minutes of chair method, sitting by the bed, then going out, right?
• 39:56
  SPEAKER_01: Or sleep lady shuffle or whatever it may be.
• 39:59
  SPEAKER_01: And then what is your parenting philosophy?
• 40:01
  SPEAKER_01: What do you fundamentally believe?
• 40:03
  SPEAKER_01: And then what's the time period you're willing to put into this?
• 40:06
  SPEAKER_01: So, like those are just some of the examples of what might go into that.
• 40:09
  SPEAKER_01: Then we create a comprehensive sleep plan for you.
• 40:12
  SPEAKER_01: So it says, this is kind of the parent that you've told us that you are.
• 40:16
  SPEAKER_01: This is a mindset paradigm you have towards wanting your child to sleep.
• 40:20
  SPEAKER_01: On the first night, you're gonna try this.
• 40:22
  SPEAKER_01: On the second night, you're gonna move your chair a little bit farther away.
• 40:26
  SPEAKER_01: On the third night, we're gonna stand outside the room for just for an example.
• 40:30
  SPEAKER_01: But it's customized to the answers that you've given us.
• 40:33
  SPEAKER_01: And then it comes with a sleep schedule that you can unlock.
• 40:37
  SPEAKER_01: It comes with a tracker that's a one-click because you and I both know when you have an analytical mind and perhaps an entrepreneurial mind, like you like to see the data.
• 40:46
  SPEAKER_01: So we created a great tracker that is the only app that I know of that you can track sleep, feeding, potty, and behavior all in one app.
• 40:54
  SPEAKER_01: Because what I was doing is I was going on all these different ones.
• 40:56
  SPEAKER_01: It's true.
• 40:57
  SPEAKER_01: Like that's just a lot.
• 40:59
  SPEAKER_01: And then you get milestones that are gentle.
• 41:02
  SPEAKER_01: So we want to cheer parents on.
• 41:04
  SPEAKER_01: We want to give good energy.
• 41:05
  SPEAKER_01: Like you pass that stage.
• 41:07
  SPEAKER_01: Yeah.
• 41:07
  TIffany Woolley: And then they're on to the next one.
• 41:09
  SPEAKER_01: The layer we have that most apps don't have is our experts are right at the bottom.
• 41:14
  SPEAKER_01: So if you get your sleep plan and our, like I said, our sleep coach is neurodivergent trained, and you're like, this plan isn't working, something's a little off.
• 41:22
  SPEAKER_01: They're still just not really sleeping, like I feel comfortable with.
• 41:26
  SPEAKER_01: You click Coach Jamie, you schedule a consultation right on the app and you make a call like that.
• 41:31
  TIffany Woolley: So amazing.
• 41:32
  TIffany Woolley: So go ahead.
• 41:34
  TIffany Woolley: No, I was just saying, so what does your daily evolution with the app and your tech influence and all like what does it look like on the entrepreneurial side?
• 41:43
  TIffany Woolley: And then obviously monetization.
• 41:45
  SPEAKER_01: Yeah, I think mine right now, I'm so proud, honestly.
• 41:50
  SPEAKER_01: And you know, speaking to a serial entrepreneur like you is humbling being here, but I'm so proud to bring a product to market that matters.
• 41:57
  SPEAKER_01: I have spent so long trying to figure out the product market fit and the right monetization model and just really focusing on what's serving mothers because there's a lot of noise out there.
• 42:07
  SPEAKER_01: I feel like if you're watching Y Combinator and you're just you can be pulled in a million directions, and one of the most common is get funding, get funding, get funding.
• 42:15
  SPEAKER_01: And I felt like that was gonna totally take me off the mission of providing something for mothers and answering to investors.
• 42:23
  SPEAKER_01: So that's something that I really fought for a long time.
• 42:26
  SPEAKER_01: Is like I feel like it's just so, especially two, three years ago, there's a lot of money coming to the sec tech sector, uh, tech sector section.
• 42:35
  SPEAKER_01: And then having Miami be in the hub, it is, you know, I presented at Emerge, the Medina family is amazing.
• 42:41
  SPEAKER_01: I had the opportunity to be on stage and be one of the presenters.
• 42:43
  SPEAKER_01: And it's like, it's so you can get caught up in the whole funding side of it.
• 42:48
  SPEAKER_01: And I just chose to say, hang on a minute, let me build a product that matters and listen to what mothers actually want.
• 42:55
  SPEAKER_01: And I did it.
• 42:56
  SPEAKER_01: So that to me is really great, is it's I'm in like a huge female tech founder group, and everyone's fighting for funding and they really haven't figured out their product yet.
• 43:06
  Scott Woolley: But you jumped into something that's like completely un that was completely unknown to you.
• 43:11
  Scott Woolley: I mean, creating an app.
• 43:12
  Scott Woolley: So finding an app developer is a task in itself.
• 43:17
  Scott Woolley: Oh my goodness, there's a tremendous cost associated to it.
• 43:20
  Scott Woolley: Tremendous and then the time that it takes to put it together.
• 43:24
  Scott Woolley: But but I look at it as the biggest concern is you're finding an app, a tech company to work with you.
• 43:30
  Scott Woolley: Yeah.
• 43:31
  Scott Woolley: Can they do what you need done and deliver it in a timely manner?
• 43:36
  Scott Woolley: So how did that go?
• 43:38
  Scott Woolley: Was that frustrating?
• 43:39
  Scott Woolley: Did it work smoothly for you?
• 43:42
  SPEAKER_01: Isn't there always a balance in entrepreneurship of asking everyone you know for resources, but then being very careful who you trust?
• 43:50
  SPEAKER_04: Right.
• 43:51
  SPEAKER_01: That for me was golden.
• 43:53
  SPEAKER_01: So I asked everyone I knew when I started just the platform, not the app, the coaching platform I had.
• 43:58
  SPEAKER_01: So was that through like Website, like you know.
• 44:02
  SPEAKER_01: I I post, I think, on Facebook.
• 44:04
  SPEAKER_01: I'm like, hey, at this point, you know, it was maybe 2014, I would say, 2015.
• 44:11
  SPEAKER_01: I posted out.
• 44:12
  SPEAKER_01: I'm like, who knows a great developer that can help me bring the idea in my brain to fruition through a platform.
• 44:19
  SPEAKER_01: But I think there's a huge missing component into all of this is design.
• 44:22
  SPEAKER_04: Right.
• 44:23
  SPEAKER_01: You and nobody talks about, I think that would be a phenomenal podcast, is the design aspects.
• 44:28
  SPEAKER_01: You I hired my first one was a great quote unquote development brain.
• 44:33
  SPEAKER_01: Actually, I've been through a few now, but no stylistic local or adult.
• 44:38
  SPEAKER_01: This one's local.
• 44:39
  SPEAKER_01: So a friend, a chiropractic friend of mine referred me to a consultant of his who then had a dev that he worked with, solo dev, and pros and cons to that too.
• 44:49
  SPEAKER_01: But got me started in the Craigslist aspect that I told you about.
• 44:52
  SPEAKER_01: So I was like my first platform.
• 44:54
  SPEAKER_01: And and again, was this an app or more websites?
• 44:57
  SPEAKER_01: It was a website, okay.
• 44:59
  SPEAKER_01: Okay, because back then that this didn't even exist.
• 45:02
  SPEAKER_01: So you just built a platform.
• 45:03
  SPEAKER_01: It was Craigslist where mom could click on the pediatrician or click on the dentist or blah, blah, blah.
• 45:08
  SPEAKER_01: So that was the first single dev.
• 45:09
  SPEAKER_01: And then I'm like, well, this definitely is not robust enough for where the future is going.
• 45:14
  SPEAKER_01: Who has a new dev?
• 45:15
  SPEAKER_01: And so I hired a company that had a dev connected to them as well.
• 45:19
  SPEAKER_01: He was a better programmer, but this again, the design of it was so um, and I love them.
• 45:27
  SPEAKER_01: So I don't want to, I don't mean this in a rude way.
• 45:29
  SPEAKER_01: It was probably my inadequacy as a CEO to be able to design.
• 45:34
  SPEAKER_01: I don't, I don't have that gift like you guys have that gift.
• 45:36
  SPEAKER_01: So I want to put the blame on me.
• 45:38
  SPEAKER_01: But the design of it was so rudimentary.
• 45:40
  SPEAKER_01: I'm like, ah, this isn't it again.
• 45:42
  SPEAKER_01: So the website tech was getting better, but the design was still not getting to where moms were gonna use it.
• 45:48
  SPEAKER_01: And it was beautiful.
• 45:49
  SPEAKER_01: Because right then you were competing with like the beauty of how a what WhatsApp website looks or how a better help looked.
• 45:55
  SPEAKER_01: Like that's what the competitors started coming to like millions and millions and millions of dollars that they're spending to get to create those graphics.
• 46:01
  SPEAKER_01: And here's little Michelle Brown with myself funding, right?
• 46:04
  SPEAKER_01: And so, again, topics no one ever talks about like how are you supposed to play with the big girls and boys?
• 46:10
  TIffany Woolley: Oh, I burned through it so fast.
• 46:12
  TIffany Woolley: And was your husband total sidebar supportive of this?
• 46:14
  SPEAKER_01: From the being he knew the heck I went through, and he's like, Yeah, get yourself helping mom's everywhere.
• 46:20
  SPEAKER_01: Yeah, he's like, This is really hard.
• 46:23
  SPEAKER_01: You know, he's amazing.
• 46:24
  SPEAKER_01: Support.
• 46:25
  SPEAKER_01: I hope you all meet him, and he would be a brilliant person to talk on the entrepreneurship journey because we did it together, and he is such a champion of everything.
• 46:33
  SPEAKER_01: He texted me right before he went on.
• 46:35
  SPEAKER_01: Uh looked up both of you guys.
• 46:36
  SPEAKER_01: He's like, They seem amazing, go get it.
• 46:38
  SPEAKER_01: I'm so excited.
• 46:39
  SPEAKER_01: And like having a husband like that is it's a bad thing.
• 46:42
  SPEAKER_01: That's how you're able to do what it's everything.
• 46:45
  SPEAKER_01: And I support him in everything he does.
• 46:47
  SPEAKER_01: So, um, and then just building.
• 46:50
  SPEAKER_01: Then I went back to the drawing board and I posted out on Facebook, and I'm like, thanks guys for the help, but I need even better development team.
• 46:58
  SPEAKER_01: So, luckily, um, there was a company, his name is Tony.
• 47:02
  SPEAKER_01: He is, I got connected through the triple domino, right?
• 47:06
  SPEAKER_01: Like his mom knew someone who knew someone that reported me to him.
• 47:09
  SPEAKER_01: And his mom's like, I asked a favor of my son.
• 47:12
  SPEAKER_01: I don't know if he'll take you on.
• 47:14
  SPEAKER_01: You're really small compared to they're like a huge, amazing company.
• 47:18
  SPEAKER_01: Um, I don't know if he'll take you on, but he'll do coffee with you.
• 47:21
  SPEAKER_01: So I show up for coffee.
• 47:22
  SPEAKER_01: I'm like, hey Tony, you want a big project for no money?
• 47:27
  SPEAKER_01: Good introduction.
• 47:28
  SPEAKER_01: Because my mom likes you.
• 47:30
  SPEAKER_01: I will I will listen to this.
• 47:32
  SPEAKER_01: And he's like, I get your vision, we'll do it.
• 47:34
  SPEAKER_01: And so we, you know, I spent a couple hundred thousand dollars with him, went on the design journey.
• 47:39
  SPEAKER_01: He definitely had the most robust design, the most robust marketing team.
• 47:44
  SPEAKER_01: But again, only one dev, two, one back end, one front end.
• 47:49
  SPEAKER_01: They had a catastrophe that unfortunately happened.
• 47:51
  SPEAKER_01: I felt so bad for their company.
• 47:53
  SPEAKER_01: COVID hit that like drug out not only my like my budget still had to be in like working through burning cash, but like the dev process was just so long.
• 48:05
  SPEAKER_01: And so that's when I implemented Jitsi, and we were like trying to do video conferencing through that.
• 48:10
  SPEAKER_01: Zoom wasn't integratable yet, they didn't have the API that it does now.
• 48:14
  SPEAKER_01: And so it was very clunky.
• 48:16
  SPEAKER_01: It was a very clunky project.
• 48:17
  SPEAKER_01: And every single call that a consultant booked up, like, please work, please work, you know.
• 48:22
  SPEAKER_01: I'm like sitting there watching the frame of it, like, please go through and like it sometimes it would work, sometimes it wouldn't.
• 48:27
  SPEAKER_01: If they were on an Acer, it wouldn't work, if they're on Google Chrome, it would.
• 48:30
  SPEAKER_01: So that's like another part of building technology is like there's a lot of platform types that has to work on, which is very expensive to push out.
• 48:39
  SPEAKER_01: And so Tony rode with me for years, you know, over COVID, which I'm very, very appreciative of.
• 48:44
  SPEAKER_01: And then again, I went back and I'm like, I gotta transition this to an app.
• 48:48
  SPEAKER_01: And he didn't have an app developer that was relatively available.
• 48:51
  SPEAKER_01: And so I happen to be uh I run an event, women's empowerment called Yes We Can, which is where ambitious as a mother came from to get along and get alongside of other women like myself that are educated, intellectual, very vibrant, and wanting to have it all in life and not willing to compromise their career passion and their burning desire for leadership with raising and being a present mother.
• 49:13
  SPEAKER_01: So I created a Yes We Can empowerment group, and I happened to be um meeting and then got connected to a woman and I said, like, I want to create an app.
• 49:22
  SPEAKER_01: I don't know the best way to do this.
• 49:24
  SPEAKER_01: And she came up to me afterwards and um she's like, Well, I think I have an answer for you.
• 49:30
  SPEAKER_01: Would you allow me to quote it for you?
• 49:31
  SPEAKER_01: I said, Absolutely.
• 49:33
  SPEAKER_01: So she gave me an amazing company, and they had finally an incredible designer who could bring, I didn't even have it in my brain.
• 49:43
  SPEAKER_01: I just knew it had to be easy and beautiful, right?
• 49:46
  SPEAKER_01: Right?
• 49:46
  SPEAKER_01: Because moms don't want to use anything that's beautiful, but how do I get there?
• 49:50
  SPEAKER_01: How do you present this perfect aesthetic, Instagrammable, like beautiful, worthy product that's super functional?
• 49:57
  SPEAKER_01: Yeah.
• 49:57
  SPEAKER_01: Right.
• 49:58
  SPEAKER_01: And they finally had the designer that got that vision.
• 50:01
  SPEAKER_01: And so it's very difficult.
• 50:03
  SPEAKER_01: And that would be my, you know, I think a lot of people are going to no code now, so maybe I'm even antiquated now.
• 50:10
  SPEAKER_01: But I would say you definitely want to find the dev team that has the aesthetics, that you've seen their aesthetics.
• 50:17
  SPEAKER_01: You can ask what it's like to work with their designer.
• 50:19
  SPEAKER_01: Who's their project manager that's going to be explaining what's in your brain out to everyone?
• 50:24
  SPEAKER_01: And then making sure I never want to work with a single dev team again.
• 50:28
  SPEAKER_01: I like having three to four to eight.
• 50:30
  SPEAKER_01: This last, this last dev I did took eight developers to get the app live and get everything functional and going across all the channels.
• 50:37
  Scott Woolley: Um, so how long has it been live?
• 50:39
  SPEAKER_01: Is I launched it at ABC Kids Expo in May.
• 50:42
  SPEAKER_01: And now we're going to Toronto next month to launch it internationally.
• 50:46
  SPEAKER_01: So, how what is the monetization of it?
• 50:49
  SPEAKER_01: Yeah.
• 50:50
  SPEAKER_01: So I designed it where it's a freemium model.
• 50:53
  SPEAKER_01: So you can get that plan that I talked about that designs your pathway for the first week, what to do, how to handle sleep, feeding, potty, and behavior for free.
• 51:01
  SPEAKER_01: And then they can upgrade to get an exact detailed schedule of what to do.
• 51:05
  SPEAKER_01: And then there's unlocks within the app of milestones you can unlock an immediate chat that helps you when you have questions.
• 51:12
  SPEAKER_01: And then my ultimate monetization and why I'm going to Canada and I want to continue to expand internationally is to get big brands on board.
• 51:19
  SPEAKER_01: So if a mom is seeking a breastfeeding plan, that breast pops up and they're advertising there, or you know, what kind of sleep sound is good.
• 51:26
  SPEAKER_01: So that's kind of the next iteration of what I want to do is integrating the ads into the back end.
• 51:31
  SPEAKER_01: And how do moms find you?
• 51:33
  SPEAKER_01: Everywhere.
• 51:34
  SPEAKER_01: I mean, we have our podcast, we have our I Help Moms Expo here in Boca that's coming April 11th.
• 51:39
  SPEAKER_01: Um what is the expo?
• 51:41
  Scott Woolley: Tell us about that.
• 51:42
  SPEAKER_01: It's such a cool evolution when you're an entrepreneur because you get to create what you want in the event people attend.
• 51:47
  Scott Woolley: Yes.
• 51:48
  Scott Woolley: Where is it being held?
• 51:49
  SPEAKER_01: So we'll be at the Marriott and Boca Center.
• 51:51
  SPEAKER_01: It's one of my favorites.
• 51:52
  SPEAKER_01: And I held it last year for the first time.
• 51:55
  SPEAKER_01: And we had hundreds of parents thanks to Tap Into Boca, run by Leon Fuchsman.
• 52:00
  SPEAKER_01: He was a huge advocate of the event and has helped us so much.
• 52:03
  SPEAKER_01: I'm very grateful to have a publication like him here locally who believes in the mom entrepreneur.
• 52:08
  SPEAKER_01: He has supported me for 10 years.
• 52:10
  Scott Woolley: Predominantly new parents or or people who are parents.
• 52:14
  SPEAKER_01: Yep.
• 52:15
  SPEAKER_01: So you'll appreciate this as entrepreneur.
• 52:17
  SPEAKER_01: I went very niche and called it the toddler life expo because I wanted, I found new parents kind of are just in an abyss of like wanting to be a martyr and like struggle through things where I'm like such a go-getter.
• 52:30
  SPEAKER_01: I wanted to market more to the parents who are like, I'm having my second baby, I want sleep, I want your plan, right?
• 52:35
  SPEAKER_01: So I did just a toddler niche, but then I quickly found out that there's a really, really big market that's hungry to meet, you know, Allegra pediatrics is there and communal wellness and our mental health and our ABA therapists, amazing ABA therapists that came and helped us at the event and public floor therapists.
• 52:50
  SPEAKER_01: So there's such a huge market that I'm now expanding it to the be the baby toddler life expo.
• 52:56
  TIffany Woolley: I mean, and it's so funny because like I feel like so many times during our podcast, the entrepreneurial brain and me, like it's really limitless where you can take this app.
• 53:05
  TIffany Woolley: I mean, you could add college planning to this.
• 53:08
  TIffany Woolley: I mean, you, you know, and become, I mean, there's just so parenting doesn't end after you have the baby.
• 53:14
  TIffany Woolley: I always say like when people are pregnant, it's like literally like this is the easiest time because the minute you have that baby, like your needs, your desires, your fears, your uh everything just comes.
• 53:29
  TIffany Woolley: Yeah.
• 53:29
  TIffany Woolley: And you're constantly like we had a little conversation before, it was like you have to just get ready to pivot.
• 53:35
  TIffany Woolley: Because just when you get one part figured out, yeah, now they need solid foods.
• 53:40
  TIffany Woolley: Once you get the solid food figured out, it's like, okay, now I gotta change this thing.
• 53:44
  TIffany Woolley: Yeah.
• 53:45
  TIffany Woolley: Every there's just a constant, you know, need.
• 53:49
  TIffany Woolley: Yeah.
• 53:50
  TIffany Woolley: Parenting doesn't stop.
• 53:51
  SPEAKER_01: And I think that's like the great thing.
• 53:53
  SPEAKER_01: I was listening to your um podcast with Scott, and you know, they're just talking about AI taking over everything, and there's not gonna be a need for humans, but I believe that why I help moms is so special is we combine technology with heart and experts that are certified in the four core areas of feeding, sleep, potty, and behavior.
• 54:11
  SPEAKER_01: So that's really what it comes down to, and why I have such a special place for the motherhood target market is I don't think that moms are ever gonna just turn to, I don't think maybe the Jetsons have a different opinion, but you know, I don't think motherhood will ever um just turn to technology to take care of infants.
• 54:27
  SPEAKER_01: I think there always will be moms out there that want that nurturing.
• 54:31
  SPEAKER_01: I think we need nurturing.
• 54:32
  SPEAKER_01: And I actually think that's the biggest advantage of why I created the baby toddler expo is parents are dying for connection in this technological age.
• 54:40
  SPEAKER_01: So I'm really excited to grow this.
• 54:43
  SPEAKER_01: Uh, right now the Toronto Baby Show is the biggest in the world, and I'm hoping the iHealth Moms can be the fountainhead of building one of the largest baby toddler expos in the world.
• 54:51
  SPEAKER_01: That would be my next goal.
• 54:53
  SPEAKER_01: So interesting.
• 54:55
  Scott Woolley: I mentioned earlier before we started the podcast, like I think it was in like 2000.
• 54:59
  Scott Woolley: Uh, for many years I had a very big production company producing television shows.
• 55:04
  Scott Woolley: So it was constantly having to create new shows because I had networks asking for content and so forth.
• 55:10
  Scott Woolley: Yeah.
• 55:11
  Scott Woolley: And I sat in a meeting and I remember like it was yesterday with a group of people who worked for me.
• 55:16
  Scott Woolley: Hey, what do we, what's the next show we're going to create?
• 55:18
  Scott Woolley: And I realized that I watched so many people who worked for me.
• 55:23
  Scott Woolley: I wasn't a I wasn't married, I didn't have children, but I watched so many people that worked for me going through situations of like John who's here engineering and producing our podcast.
• 55:35
  Scott Woolley: I remember when he had his son.
• 55:36
  TIffany Woolley: And now having a grandbaby.
• 55:38
  TIffany Woolley: Yeah.
• 55:39
  Scott Woolley: And um, and you know, just the dilemmas and things that parents were going through and the things that I would hear from people in my company.
• 55:46
  Scott Woolley: I can't I can't come in tomorrow because I got this situation.
• 55:49
  Scott Woolley: And I came up with an idea of creating a television show called the Balancing Act.
• 55:53
  SPEAKER_01: Yeah.
• 55:53
  Scott Woolley: And I ended up connecting with uh a friend who was an actress.
• 55:57
  Scott Woolley: But basically it was about women and how they balance between work and home.
• 56:02
  SPEAKER_01: Yeah.
• 56:03
  Scott Woolley: And that's what the whole show was about.
• 56:05
  Scott Woolley: And we created a show that basically was like a today Good Morning America type show.
• 56:10
  Scott Woolley: I ended up doing a deal with Lifetime.
• 56:12
  Scott Woolley: Wow.
• 56:12
  Scott Woolley: It was on um a half hour weekly.
• 56:15
  Scott Woolley: And after the third year, Lifetime came to me and we turned it into a one-hour every morning, Monday through Friday for an hour on Lifetime.
• 56:23
  SPEAKER_01: I tell you everything.
• 56:24
  Scott Woolley: And it was basically the host of the show uh, you know, sitting and talking to parents, doctors, experts, brands, brands who are trying to get in front of parents and the conversation.
• 56:39
  Scott Woolley: And the show, you know, I sold the show in 2010 or 11.
• 56:43
  Scott Woolley: It still runs today on lifetime, not to the way it was when I when I did it.
• 56:48
  Scott Woolley: Yeah.
• 56:49
  Scott Woolley: But there's such a huge audience in need, and the amount of sponsorship and tremendous amount.
• 56:57
  Scott Woolley: Yeah, it's very, very exciting.
• 56:59
  Scott Woolley: Well, because there's constantly it's constantly changing because, like you're saying, technology is constantly changing our life, the world, the way in which we live.
• 57:13
  Scott Woolley: So many things are changing all the time.
• 57:15
  SPEAKER_01: And you said something another area when you initially asked me what's a distribution plan for this, is I know, I always tell my husband how important it is that we hire mothers and we hold space for mothers in all of our companies.
• 57:28
  SPEAKER_01: I built iHope Moms to employ mothers that can work from home and be present parents.
• 57:33
  SPEAKER_01: It's very important to me.
• 57:34
  SPEAKER_01: So one of the things you just said is that someone's not coming into work because they're dealing with an issue.
• 57:39
  SPEAKER_01: So that's what iHope Moms really wants to do is get into more companies as a benefit where a mom isn't going to be like taking a sick day because they're literally so exhausted.
• 57:50
  SPEAKER_01: But the company can give them a plan for free.
• 57:53
  SPEAKER_01: Right?
• 57:53
  SPEAKER_01: The app doesn't cost anything.
• 57:55
  SPEAKER_01: And get a plan, get them feeding, get teach them how to breastfeed, teach them how to use a pump.
• 58:00
  SPEAKER_01: Like that's what I help moms is for.
• 58:03
  SPEAKER_01: Because I believe that when mothers are empowered and have an accessible, affordable solution like IHEP Moms, they can get on to enjoying life because isn't that what it's really about?
• 58:12
  SPEAKER_01: Right.
• 58:12
  SPEAKER_01: And I think that is one of the most fundamental things missing right now is we have so much burden on our shoulders.
• 58:18
  SPEAKER_01: We're companies, and we can alleviate just a little bit of that off a mother's shoulders to feed a baby and get like a good rhythm.
• 58:26
  SPEAKER_01: You use that word, right?
• 58:27
  SPEAKER_01: And the IHELP Moms can be an integral part of providing that free plan for them.
• 58:31
  SPEAKER_01: The world becomes a way better place for the mom's mental health, for the family unit.
• 58:36
  SPEAKER_01: So it's not like my husband and I yelling at each other, like, some isn't this supposed to be easier?
• 58:40
  SPEAKER_01: You do it, you do it.
• 58:41
  SPEAKER_01: I don't know what to do, you know?
• 58:42
  SPEAKER_01: So the IHEP moms just provide you a plan where both people can follow it and we're on the same page.
• 58:48
  SPEAKER_01: The nervous system's regulated, baby feels that, and we are often working and enjoying our life and living to the fullest potential we can.
• 58:57
  TIffany Woolley: So you built all this while being a mom.
• 59:02
  TIffany Woolley: Three times over.
• 59:03
  TIffany Woolley: Three times over.
• 59:05
  TIffany Woolley: When did you and if have you even like do you feel when did you feel like I think we can, we've got we're in our rhythm now?
• 59:13
  TIffany Woolley: Like, what was that for you?
• 59:15
  SPEAKER_01: Yeah, I honestly it's this year.
• 59:18
  SPEAKER_01: I felt like when my daughter finally turned nine, there were no more like things that they needed me for, no more showers that they needed me for.
• 59:25
  SPEAKER_01: Obviously, they're older, no more diapers, no more bottles.
• 59:29
  SPEAKER_01: I've told my girls, I looked at them and when they went to school this year and I said, I love you so much.
• 59:34
  SPEAKER_01: We have had such a fun summer together, but it's mom's time now.
• 59:39
  SPEAKER_01: Like, I really have been so supportive of your upbringing.
• 59:45
  SPEAKER_01: And now mommy's gonna go full tilt, pedal to the metal, watch me go.
• 59:49
  SPEAKER_01: Good for you.
• 59:50
  SPEAKER_01: And they're all gonna be at the book launch as at We're Ambitious as a mother.
• 59:54
  SPEAKER_01: And I want them to know more than anything is that they don't have to be in a tug of war like I was.
• 59:59
  SPEAKER_01: Like, I built this huge sports career, but there's no women ahead of me.
• 1:00:02
  SPEAKER_01: I don't even know how to go to HR and say I want to have a baby, like I don't want to work till 11 at night running an arena.
• 1:00:08
  SPEAKER_01: Like, there was none of that.
• 1:00:09
  SPEAKER_01: There was no one we can go to, right?
• 1:00:11
  SPEAKER_01: Like, I want my girls to see and be empowered and read this book and know the life that I've carved for them.
• 1:00:17
  SPEAKER_01: Like, you can do it.
• 1:00:19
  SPEAKER_01: You just have to really work hard to hold your boundaries, create your lane, and create meaningful contribution to society while being a present parent, and you can do it too.
• 1:00:29
  TIffany Woolley: So special.
• 1:00:30
  TIffany Woolley: I know Scott and I believe in even when they don't want to, but begrudgingly making them be involved and getting them involved and being open with them, that it is hard work and teamwork makes the dream work.
• 1:00:43
  TIffany Woolley: And it takes all of us being the best versions of ourselves every day, yeah, to, you know, be functioning family.
• 1:00:52
  SPEAKER_01: And that's what iHead Moms is, is I don't think the nervous system's talked about it enough.
• 1:00:56
  SPEAKER_01: You know, we're raising these children, they're watching and role modeling, we're role modeling a regulated nervous system.
• 1:01:02
  SPEAKER_01: It's one of the most important things that we can learn.
• 1:01:04
  SPEAKER_01: We don't talk about it at all.
• 1:01:06
  SPEAKER_01: And that's what the app is it's a nervous system regulation app for parenting plans so that you don't have to be in a cycle of chaos because our children are just feeling that.
• 1:01:14
  SPEAKER_01: And they're going to subconsciously role model that as they become parents and they role model that in their lives to their loved ones.
• 1:01:21
  SPEAKER_01: So if we can break that cycle of dysregulation, I hope mom's as proud to be a part of that.
• 1:01:27
  TIffany Woolley: And when did ambitious as a mother come into play?
• 1:01:31
  SPEAKER_01: The book.
• 1:01:32
  SPEAKER_01: Yeah.
• 1:01:32
  SPEAKER_01: Last year, I mean, obviously, a lot of those stories are working in professional sports and just, you know, that's who you are.
• 1:01:39
  TIffany Woolley: And it's something that you truly obviously enjoyed as well.
• 1:01:43
  TIffany Woolley: Found a lot of gratitude and gratification from.
• 1:01:46
  SPEAKER_01: Yes, absolutely.
• 1:01:48
  SPEAKER_01: But last year, as a kid's grew older, you know, I really saw that window to tell the story of, yeah, I've got huge ambition and I love you guys so much.
• 1:01:57
  SPEAKER_01: And my favorite line in the book was talking about when the dev team takes the app live for the first time.
• 1:02:03
  SPEAKER_01: What did that look like?
• 1:02:05
  SPEAKER_01: Exactly.
• 1:02:06
  SPEAKER_01: I'm like, most people, when you bring an app to light, would be in a boardroom cheersing and having champagne and like watching on a big screen.
• 1:02:15
  SPEAKER_01: And I was sitting on goldfish crackers drinking a lukewarm cup of coffee in Carline.
• 1:02:20
  TIffany Woolley: I was just gonna say, I was around Carline.
• 1:02:24
  TIffany Woolley: Only another app could be brought to life.
• 1:02:27
  TIffany Woolley: I mean, in motherhood, right?
• 1:02:30
  Scott Woolley: So an app is like a child.
• 1:02:32
  Scott Woolley: You gotta continually be feeding it, nurturing it so it can grow better and bigger and beautiful.
• 1:02:40
  TIffany Woolley: So you'd put stuff.
• 1:02:42
  TIffany Woolley: And just as expensive.
• 1:02:44
  TIffany Woolley: It is, it is, it is.
• 1:02:46
  TIffany Woolley: So you touched on what's next, which is Montreal or Toronto.
• 1:02:50
  TIffany Woolley: Yep.
• 1:02:50
  TIffany Woolley: Toronto.
• 1:02:51
  TIffany Woolley: Yep.
• 1:02:51
  TIffany Woolley: What what what does your future plan for this app look like?
• 1:02:56
  SPEAKER_01: Yeah, my goal is to just get as many distribution channels as possible.
• 1:03:00
  SPEAKER_01: So there's 20,000 moms going to this event.
• 1:03:02
  SPEAKER_01: So that's gonna be a huge distribution.
• 1:03:04
  SPEAKER_01: I'm wrapping my brain around that one.
• 1:03:06
  SPEAKER_01: And so you know you're creating like a boot school.
• 1:03:10
  SPEAKER_01: Yeah, and you know, those these huge trade shows are like a life of its own.
• 1:03:14
  SPEAKER_01: I mean, yeah, wow.
• 1:03:16
  SPEAKER_01: Just wow.
• 1:03:18
  SPEAKER_01: It's so expensive.
• 1:03:19
  SPEAKER_01: And for me, I have to fly my sister from Oregon, get her, you know, settled with the kids.
• 1:03:24
  SPEAKER_01: Like, that's another part that I think entrepreneurs and tech founders don't talk about is like you can create a great product, but if you're not on the TV show and you're not on the podcast and you're not traveling to Mom 2.0 and you're not going to these events, you're a tree that's fallen in the forest and no one hears you.
• 1:03:39
  SPEAKER_01: So you really have to think about not only just the tech keeping going, but like how do you keep your family rolling?
• 1:03:45
  SPEAKER_01: Right.
• 1:03:45
  SPEAKER_01: You know, today I'm gonna take off and my daughter's auditioning for a play, and my other daughter has volleyball, my other daughter has a golf tournament here.
• 1:03:51
  SPEAKER_01: Like, who takes over for me?
• 1:03:52
  SPEAKER_01: My husband's in South Carolina working.
• 1:03:54
  SPEAKER_01: Right.
• 1:03:54
  TIffany Woolley: Unbelievable.
• 1:03:55
  SPEAKER_01: And I just think these are things that people don't talk about when in the entrepreneurship lane of motherhood, right?
• 1:04:00
  SPEAKER_01: No, and so that's what it looks like is like you've got to figure out how to keep it rolling, not just in your tech, but in your personal life.
• 1:04:07
  TIffany Woolley: Yeah, and it doesn't mean you're sitting in an office nine to five.
• 1:04:10
  TIffany Woolley: I mean you are No, I'm I created a digital company.
• 1:04:13
  SPEAKER_01: I'm literally working in Carline.
• 1:04:14
  SPEAKER_01: Right.
• 1:04:15
  SPEAKER_01: Do you have a team that's working with you?
• 1:04:17
  SPEAKER_01: I do.
• 1:04:18
  SPEAKER_01: I have an amazing team, and I love that you asked me this.
• 1:04:21
  SPEAKER_01: I'll never forget why I created the team that I did.
• 1:04:23
  SPEAKER_01: I was in Colorado and we caught an Uber ride at 3 a.m.
• 1:04:28
  SPEAKER_01: And it was a mom, and we got to talking.
• 1:04:30
  SPEAKER_01: She was a mom of three driving Uber at three in the morning.
• 1:04:32
  SPEAKER_01: Oh my gosh.
• 1:04:33
  SPEAKER_01: So guess what she gets to do at 6 a.m.?
• 1:04:35
  SPEAKER_01: Take them to school, make breakfast, get going.
• 1:04:38
  SPEAKER_01: And it was in that moment I just felt that entrepreneurial fire in my heart.
• 1:04:44
  SPEAKER_01: And I'm like, how can I create a company that moms can work between the hours of nine and one, get deep work in, make money, find a way to clean their house and be a present mom and get themselves amped up to be a great wife and do all the things that we're expected to do and still fulfill that intellectual passion that they have.
• 1:05:05
  SPEAKER_01: Because all of us have a gift and a passion to share.
• 1:05:08
  SPEAKER_01: But how can I help moms be a part of that change in the world?
• 1:05:12
  SPEAKER_01: So I have an amazing teacher on staff and a sleep consult on staff, and her husband's in the army and is deployed a lot, and she can work from home.
• 1:05:19
  SPEAKER_01: And my the teacher of mine is homeschooling her kids and can work with IHELM.
• 1:05:24
  SPEAKER_01: I'm so proud to be an answer to that problem in the world that creates income and passion and purpose from mothers while working to help other mothers.
• 1:05:32
  SPEAKER_01: Like to me, there's nothing better.
• 1:05:33
  TIffany Woolley: Yeah, it's like a full circle moment, really.
• 1:05:36
  TIffany Woolley: Yeah.
• 1:05:37
  Scott Woolley: Well, it's really Well I got I have an interesting question to ask you.
• 1:05:42
  Scott Woolley: If you could create a button and a parent can hit that button and it solves one problem, what would that problem be that you'd love to see solved for every parent?
• 1:05:51
  SPEAKER_01: Yeah, immediately I already know the answer.
• 1:05:53
  SPEAKER_01: How do you regulate my nervous system?
• 1:05:55
  SPEAKER_01: What do I need to do right now to regulate my nervous system?
• 1:05:58
  SPEAKER_01: Because I think about and really Relationships, the crazy cycle starts when someone hasn't taken time to be aware enough of their own emotions or own feelings to settle themselves.
• 1:06:08
  SPEAKER_01: Because we can't be good for anyone else if we're just in a constant state of stress and struggle.
• 1:06:12
  SPEAKER_01: And that's what I think is so interesting when I watch like the struggle is real in motherhood.
• 1:06:16
  SPEAKER_01: Like, what?
• 1:06:17
  SPEAKER_01: Like, why are we normalizing that?
• 1:06:20
  SPEAKER_01: Why wouldn't we normalize a regulated nervous system and give people permission to get resources to figure that out?
• 1:06:27
  SPEAKER_01: It's like this hidden secret.
• 1:06:28
  SPEAKER_01: Like, if you I ask all the time when I walked in here, I asked you, I said, I asked you a very specific question, and I'll let you reveal that question in your own time.
• 1:06:37
  SPEAKER_01: But and you said, no, that didn't actually help.
• 1:06:40
  SPEAKER_01: And I'm always cultivating information of what actually regulates a mother's nervous system.
• 1:06:46
  SPEAKER_01: And you use the word having a pattern, having a rhythm.
• 1:06:51
  SPEAKER_01: Right.
• 1:06:51
  SPEAKER_01: So that's the answer is like, how can parents create regulated nervous systems to have better partnership to create calmer children because it definitely rubs off and through osmosis and role modeling to our children?
• 1:07:04
  SPEAKER_01: And then peaceful homes.
• 1:07:05
  TIffany Woolley: Well, knowing twin to recognize who where the toxic is, where what it's often ourselves.
• 1:07:11
  TIffany Woolley: It is.
• 1:07:12
  SPEAKER_01: That's I think it just goes back to pointing the finger of my husband and I have a role in our household and it's ultimate accountability.
• 1:07:19
  SPEAKER_01: I know.
• 1:07:19
  SPEAKER_01: I we I love that accountability word.
• 1:07:21
  TIffany Woolley: I mean, I'm I'm big on it right now with three teenagers and a new 20-year-old.
• 1:07:26
  TIffany Woolley: I'm like, everybody has to be accountable for themselves.
• 1:07:29
  TIffany Woolley: And you do everything, even take out the garbage with the best of intention, like do it to the best detail, finish with the new baggage.
• 1:07:38
  TIffany Woolley: Like, I mean, the accountability, and you have to find joy and regulation in the mundane, which I feel like our world doesn't really set us up for either.
• 1:07:51
  SPEAKER_01: I totally agree with everything you're saying.
• 1:07:53
  SPEAKER_01: I say it all the time.
• 1:07:54
  SPEAKER_01: Like, imagine a world where parents teach ultimate accountability, where parents apologize and take ultimate accountability if they've said or done something wrong or role modeled something that is not in alignment with what they want to lead their life to be?
• 1:08:11
  SPEAKER_01: What if instead of pointing fingers in the corporate world, we take leaders, take ultimate accountability and said, you know what?
• 1:08:17
  SPEAKER_01: I made a misstep.
• 1:08:18
  SPEAKER_01: I'm really sorry.
• 1:08:20
  SPEAKER_01: I've learned from this.
• 1:08:21
  SPEAKER_01: This is what I've learned, and this is the trajectory of where we're going.
• 1:08:24
  SPEAKER_01: How different would employees and entrepreneurs be then of taking, I mean, the ripple effect of ultimate accountability is so magnificent for this world, but man, is it hard to do?
• 1:08:36
  TIffany Woolley: Yeah, because it begins with looking at yourself.
• 1:08:40
  SPEAKER_01: And we laugh about it, and it's it's only funny because I write that in my book.
• 1:08:46
  SPEAKER_01: It was a very um trying time in our marriage, struggling with postpartum depression.
• 1:08:52
  SPEAKER_01: Like I didn't want to see him, I didn't want to hold our baby, I didn't want to, I just couldn't even function.
• 1:08:57
  SPEAKER_01: I didn't love myself, much less anyone else.
• 1:08:59
  SPEAKER_01: Well, right.
• 1:08:59
  SPEAKER_01: And how can you love your baby or your husband?
• 1:09:03
  SPEAKER_01: Anything you can do with anyone.
• 1:09:04
  SPEAKER_01: Yeah.
• 1:09:05
  SPEAKER_01: And, you know, but when she turned about 13 months, he looked at me and he's like, I can't make you happy.
• 1:09:12
  SPEAKER_01: You've got to make yourself happy and figure out what that looks like for you.
• 1:09:17
  SPEAKER_01: And it's that's where ultimate accountability is really hard because that was really hard to hear.
• 1:09:23
  SPEAKER_01: And the defensive Michelle, the like unhealed part of Michelle is like, Oh, that's so mean, that's so rude, like, you don't know what I'm dealing with, you don't have to be here every day.
• 1:09:34
  SPEAKER_01: And then I just like stopped and I'm like, you're right.
• 1:09:38
  SPEAKER_01: No one else can make me happy.
• 1:09:40
  SPEAKER_01: I've got to figure out how to make myself fulfilled, right?
• 1:09:43
  SPEAKER_01: And when that ripple effect happens in the world, I think our world would be in a really different spot.
• 1:09:49
  TIffany Woolley: I agree.
• 1:09:51
  TIffany Woolley: Thank you.
• 1:09:52
  TIffany Woolley: Thank you for today's conversation and all this wisdom.
• 1:09:56
  Scott Woolley: I mean, so anyone listening or watching today, how can they find how do they find tell us where?
• 1:10:05
  SPEAKER_01: Thank you so much, first of all.
• 1:10:07
  SPEAKER_01: I have enjoyed getting to know you both, and I think there's just a bond as parents to three girls that's unexplainable personally.
• 1:10:13
  SPEAKER_01: Exactly team girls.
• 1:10:16
  SPEAKER_01: Um, so you can follow us on Instagram at iHelpMoms.
• 1:10:20
  SPEAKER_01: Um, you can find us live at the Baby Toddler Fest in Boca at the Boca Marriott Center on April 11th.
• 1:10:28
  SPEAKER_01: Come visit us there.
• 1:10:29
  SPEAKER_01: Tickets are free.
• 1:10:30
  SPEAKER_01: Um, you can come to my book launch on September 19th, um, Ambitious is a Mother, Building Big Dreams while raising little humans.
• 1:10:39
  Scott Woolley: Where is the book launch?
• 1:10:40
  SPEAKER_01: We'll be at Cozy Drop.
• 1:10:41
  SPEAKER_01: It's one of my favorite entrepreneurial families.
• 1:10:43
  SPEAKER_01: Um, they just opened up a new restaurant.
• 1:10:45
  SPEAKER_01: So we're at the Cozy Drop in Parkland, Florida.
• 1:10:47
  SPEAKER_01: Oh.
• 1:10:48
  SPEAKER_01: And you can find me on LinkedIn at Michelle Brown, and I'm always happy to connect, especially with brands that want to help moms regulate their nervous systems and create a more peaceful world.
• 1:10:58
  TIffany Woolley: Well, what a wonderful, wonderful conversation.
• 1:11:00
  TIffany Woolley: And I think this app is going to change a lot of families.
• 1:11:05
  SPEAKER_01: That means a lot coming from you as obviously spectacular parents.
• 1:11:08
  SPEAKER_01: You said you're both working parents.
• 1:11:10
  SPEAKER_01: You understand the trials and the struggles and the love and the joy that comes with all of this.
• 1:11:15
  TIffany Woolley: And it's all worth it in the end, right?
• 1:11:17
  Scott Woolley: Everything we do is for our kids.
• 1:11:19
  SPEAKER_01: Yeah.
• 1:11:19
  SPEAKER_01: Everything.
• 1:11:20
  SPEAKER_01: Yeah, it is.
• 1:11:21
  SPEAKER_01: So if I hope moms can be a part of making that easier.
• 1:11:23
  SPEAKER_01: I'm really honored to be here today.
• 1:11:24
  SPEAKER_01: Thank you both.
• 1:11:25
  Scott Woolley: Thanks for being here.
• 1:11:26
  Scott Woolley: Thank you.
• 1:11:27
  TIffany Woolley: Thank you so much.
• 1:11:28
  TIffany Woolley: Thank you for listening to the iDesign Lab Podcast.
• 1:11:32
  Voice Over: iDesign Labs Podcast is an SW group production in association with the five star and TW Interiors.
• 1:11:39
  Voice Over: To learn more about iDesign Lab or TW Interiors, please visit TWinteriors.com.