Designing for Overlooked Bodies: The Big Body Business - Joan Denizot
Why does the consumermanufacturing world systematically ignore millions of heavier individuals, andhow can entrepreneurs transform the invisible barriers of exclusion intoinnovative, life-changing businesses?
Joan Denizot is a movement-driven lifestyle expert, authorof Big Body Business: Obvious Opportunities with the Overweight,Overlooked, and Underserved, and founder of ZIZE Bikes—the world’s premier bicycle companyengineering custom, high-capacity bikes built specifically for heavy riders.Nearly three decades ago, Joan wanted to ride a bike for low-impact exerciseand joy, only to discover…
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