Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Businesses Win With Google Business Profile Categories
Most small business owners pick their primary Google Maps category by guesswork, often choosing broad terms that bury them in search results. In this episode, we break down why a hardware store listing itself as 'General Contractor' instead of 'Hardware Store' kills its visibility for local searches. We look at the specific hierarchy Google uses to rank categories, how adding secondary categories can double your appearance in map packs, and why changing your category requires careful handling to avoid triggering a manual review. Lucas and Luna explore the data behind…
The skinny
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