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Album 3 Track 8 - Scott Doniger, VP of Value Marketing at Kyriba
Album 3 Track 8 – Scott Doniger, VP of Value Marketing at Kyriba, previously marketing exec at Sprinklr, Wirestone, BMW, and more.
Hey Brand Nerds! We have a unique talent who fills up all three parts of our Brands, Beats & Bytes equation and also happens to be LT’s best friend since 10th grade. Lots to learn from Scott weaved into great stories including these highlights:
Speak truth to power
Be introspective
As a marketer, important to find the optimal balance of driving revenue vs. not pissing your target audience off
Align systems, data, and tech with your brand and brand strategy
Full…
The skinny
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