153. S&P Global Sales Leader On Why Strategy Alone Doesn’t Change Sales w/ JD Singh
Performance thinking sales enablement is about more than training sellers. JD Singh argues that sales strategy only matters when it changes what sellers actually do. So how do you turn strategy into daily sales behavior? JD Singh, SVP & Global Head of Sales, Enterprise Solutions at S&P Global, joins Harry Kendlbacher to unpack how sales leaders can scale these behaviors without relying on a handful of “super sellers.” They explore why negotiation starts before price, why generic knowledge can kill an executive meeting, and how building the ROI case with the customer can change the entire…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.