Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators
The One Reason Prospects Ghost You After the Demo
Lucas and Luna uncover the single biggest reason sales prospects go silent after a promising demo: misaligned decision criteria. Using a real case from a mid-market SaaS deal that fell apart at the eleventh hour, they walk through how the seller assumed what mattered to the buyer and why that's a fatal error. They share a specific diagnostic framework — the 'Criteria Audit' — that top reps use to surface what the buyer's committee actually cares about before the demo ends. If you've ever had a deal go cold for no apparent reason, this episode explains exactly what…
The skinny
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