Latest / Identity at the Center / #199 - Managing IAM with Sarah Cecchetti
Transcript
- 0:09You're listening to the identity of the center podcast, this is
- 0:13the show that talks about identity and access management
- 0:15and making sure you know who has access to what let's get
- 0:18started. Welcome to the identity of the
- 0:26sender podcast, I'm Jeff and that's Jim.
- 0:28Hey Jim hey Jeff. How are you not so bad yourself
- 0:31doing great episode 199. Uh, come a long way my man.
- 0:36Yeah, I still don't know what we're doing but we're doing it.
- 0:39I remember when we did our first episode where like watching the
- 0:43number of downloads and was like 20 down to is we had 20
- 0:46download, double digits double. You're the smartest people in
- 0:49the world and we knew everybody who downloaded.
- 0:53Oh yeah yeah. I was like eight of them.
- 0:54Testing on different devices. Yeah, yeah.
- 0:57So I had a conversation with somebody who asks a very
- 1:02insightful question which was why do people hire you guys
- 1:08Consultants? Why don't they just do it
- 1:11themselves? And I had to reflect and think
- 1:14about that but I thought there are kind of three areas.
- 1:18I want to bounce these off of you and see if you agree.
- 1:21So the first one is Kind of lack of experience or capability with
- 1:27what the project or effort is that they're trying to do so,
- 1:31you know, you and I have a lot of experience in building.
- 1:34I am programs. So for an organization that
- 1:37doesn't have someone with that experience.
- 1:40They bring in quote unquote. The experts I hate calling
- 1:44myself the expert, but, you know, so that's number one.
- 1:48Number two, was they lack the quantity of staff?
- 1:53In order to go at the speed that they want.
- 1:56So, you know, they have a limited number of people in the
- 1:59team. They want to go fast.
- 2:01They want to implement software, they need to burst up.
- 2:04So Consultants are a way to do that.
- 2:06And then the third area, which I kind of feel like happens to
- 2:09least, but it could happen. More is because maybe
- 2:15Consultants can do it at a lower cost.
- 2:18So those are the three that I came up with is there are
- 2:20certain scenarios. I, you know, I think in that
- 2:23Last one, it's usually not expert Consulting but managed
- 2:26operation. I mean, how many organizations
- 2:28do you see? Outsourcing the operations, the
- 2:33ongoing support of their I am system.
- 2:35I'm seeing it more and more all the time.
- 2:38Yeah, I see it more and more but I think you get what you pay for
- 2:40sometimes and I don't know if it's necessary, it's been great
- 2:43for like yeah, let's keep the lights on but I don't find those
- 2:45companies that have taken that step as innovating in the ride,
- 2:49any programs they've basically stopped moving forward.
- 2:53We have hit the pause button and everything they're doing.
- 2:54They really don't care about keeping the lights on.
- 2:56I think it's pretty rare that you find a true partner in the.
- 3:01In the managed service partner area that is actually still
- 3:04continuing to help their customer, their client evolve
- 3:09improve stay current with the trends.
- 3:11The identity space. They're trying to lower their
- 3:14costs as much as possible and especially if they're on a fixed
- 3:16fee, you know, sort of like retainer type thing.
- 3:18They're not going to volunteer additional work.
- 3:21That's going to hurt their margin.
- 3:22Right. Hey this isn't so.
- 3:23Side baseball for Consulting, right?
- 3:24This is how it works, you mentioned a couple things,
- 3:26right? So experienced speed, the lower
- 3:28cost, I don't know if you get all three necessarily I could
- 3:32get depends how you work with the experience.
- 3:36I think is the most important one.
- 3:37I think you're not your the thing that I think find it is
- 3:40most helpful is that you're bringing in people who have done
- 3:43it before and who have made the mistakes before.
- 3:46So they can tell you what mistakes not to make so that you
- 3:49can fail and new and novel ways rather than ways that already
- 3:52been done before. So you know, and I think that
- 3:56that's just the reality situation is okay.
- 3:57Well, you and I have done I don't know hundreds Think at
- 4:00this point you know of strategy engagements and advisory and
- 4:03assessments and things like that.
- 4:04So we have the experience of going across a number of
- 4:08different verticals. A number of different companies
- 4:10of size. Use cases, Etc.
- 4:12We kind of know what works what doesn't work along with their
- 4:15own experience in the Enterprise where we both kind of came from
- 4:18before Consulting? So I think that's the biggest
- 4:20benefit, you know, the reason why you wouldn't want to do it
- 4:24cost. I mean, why wouldn't you want to
- 4:26get into an ex, you know, get an expert who can do it unless you
- 4:29can't afford it and then - right and budgets are big things, but
- 4:32she right now with the way the economy is going, not everyone
- 4:34has X number of dollars to bring in an expert.
- 4:38So to help solve their problems. And I think that's where things
- 4:40like this podcast ID Pro, you know, conferences, that are out
- 4:44there, things like that, there is a lot of good stuff that's
- 4:47out there. That people can kind of tap into
- 4:50the accelerator. I think is helping people
- 4:52understand, okay? Here's what you want to be
- 4:53looking for. Here's what I hear the things
- 4:54you need to think about versus trying to figure it out on your
- 4:58own and you may be successful or might Take you longer to get to
- 5:01that successful State compared to someone who's been down that
- 5:04road before I agree. I think conferences are great
- 5:07way to learn. I think, one of the best things
- 5:09about conferences is when Jim and Geoff, facilitate a session,
- 5:14which I posted to my LinkedIn today, that we are facilitating
- 5:19a session at the Gartner. Some I am Summit, which is in
- 5:23two short months, not even in in Grapevine, Texas.
- 5:28And I put the post out there You see if folks would volunteer
- 5:33questions because we're going to do more or less like a fireside
- 5:37chat and but no fired with no fire, maybe a flamethrower.
- 5:44Yeah. Anyway I'd love to kind of
- 5:47gather questions but my other question for you.
- 5:50So looking at the agenda for identi verse now and kind of
- 5:55gearing up for us going there. And what I wanted to know is,
- 6:00will you You do the morning yoga session with me?
- 6:05No Sunrise. Yoga.
- 6:07Thank you, though. Appreciate it.
- 6:08I will be somewhere getting trying to find Chicken and
- 6:10Waffles. If I can and carving up.
- 6:13Right. I gotta, you know, be ready to
- 6:15go for the day. Yeah, well, there's no better
- 6:18way than to start with Sunrise yoga at 6:30 a.m.?
- 6:22Yeah. No, that's going to be a no for
- 6:25me, dog. As I Randy Jackson would, like,
- 6:27to say you mentioned the Garter thing, but definitely get this
- 6:30out there. We're trying to, you know,
- 6:32really come up with good questions that we can ask the
- 6:35Gartner analyst out there. They've been very gracious so
- 6:37far. If you are concerned at all
- 6:39about what you might want to ask in public, I did reply to your
- 6:42comment on LinkedIn or your post on LinkedIn.
- 6:44Feel free to DM me. I will keep your secret identity
- 6:47secret, and we're going to take the best questions and try Jan
- 6:50them. Only half an hour, and there's a
- 6:52couple of you, and I've already come up with and we want to make
- 6:55sure we try to get, you know, good solid hard questions that
- 6:59we can really Grill, Henry, Kay. And Becky on.
- 7:01So if they're listening, I hope they are prepared.
- 7:05The intent is to really get to the belly of the Beast as we're
- 7:09calling it for the gardener. I am conference.
- 7:11Yeah. Absolutely, anybody who
- 7:14volunteers to question two, I'm going to make an offer.
- 7:18You DM. Me your mailing address and I
- 7:21will send you an identity to Center sticker, which is like
- 7:27one of those cool vinyl stickers which is whether Proof.
- 7:31It's also dishwasher proof and yeah, but I think most people
- 7:37will put it on their laptop lid, so that's kind of cool.
- 7:40I don't know, I mean, this is exclusive thing.
- 7:42I don't even have a sticker, so people be a have them.
- 7:45Our friend, Stephen strong has put a sticker on the back of his
- 7:49trailer. So, somewhere in the Seattle
- 7:51area, is and identity at the center sticker on the back of
- 7:54his. I'm not sure what he's toting
- 7:56around in there, but that's the only sticker that I'm aware of
- 7:58in the wild. But be cool to see more out
- 8:01there. So yeah.
- 8:02DM Jim your address and he will send you all try to remember to
- 8:06put the sticker in the in the letter before he mails it and
- 8:10that is something that's like joke.
- 8:11Yeah. All right.
- 8:13Why don't we get to our topic du jour?
- 8:15Because we've covered a lot of topics that she can certainly
- 8:18help us with. I'm very happy to have Sarah
- 8:22cicchetti back with us. She is the head of product for
- 8:25AWS Cognito. She's a co-founder and board
- 8:27member of ID Pro and this is her third time.
- 8:30Time on the identity of the sender.
- 8:31Podcast, welcome back, Sarah hola.
- 8:35So it's been a while. The last time you were with us
- 8:38in person in quotation marks because we're all virtual at
- 8:41this point Rights was episode 101 where we talked about AWS
- 8:46Cognito. And at the time they about to or
- 8:50new re-released CID Pro certification from ID Pro, so
- 8:56I'm sure a lot has happened going to cover that.
- 8:58And then after that, we did a An episode.
- 9:00And by the way, that was like, whatever.
- 9:02I think our most popular episode that we've ever done.
- 9:04So, if you haven't heard her episode, that's a great one
- 9:06everyone. For whatever reason decides to
- 9:08go right to 101, which is fine with me because episode 1,
- 9:12frankly sucks, because it's literally me on Zoom, with Jim
- 9:16on a echoey basement office. And it's not the best audio.
- 9:19Quality content is good. I think, but the presentation,
- 9:22we will more desired. So there we go.
- 9:24One-on-one Sarah. Why don't we start there real
- 9:27quick? Because if I, if people want to
- 9:29know their order, Origin story. They can always go back and
- 9:31listen to that. How is, let's start with CID
- 9:35Pro. It's been a couple years.
- 9:37How's that going? It's really exciting.
- 9:41We've had a number of different people take the test and a vast
- 9:45majority of people are passing. They tell us it's a hard test,
- 9:49it's really challenging. It makes them feel like They
- 9:56don't know everything about identity, which is true for
- 9:58everyone, right? No one knows everything about
- 10:01identity, but at the end of the test, you get scores for each of
- 10:04the five different pillars that are on the test.
- 10:07You actually know like, okay, I passed.
- 10:10But this is how well, I didn't each area.
- 10:12Like this is where I can go and read more of the body of
- 10:15knowledge, which we'll talk about later, and and kind of
- 10:18expand my skills. So, it's, it's been valuable,
- 10:21not just from the point of view of validating.
- 10:23Like, yes, I am an expert in this.
- 10:24I do know what I'm talking about but also helping you understand
- 10:28where your growth areas are. I think that's super unique and
- 10:31super cool because usually, you take a certification test.
- 10:34This is like, did I pass or fail?
- 10:35How did I do? I don't know.
- 10:37And you don't really know what how you did and what are easy to
- 10:39study on. I could tell you it's not a
- 10:41pushover test for sure. I am fortunate enough to have
- 10:44been involved in the first round of creating questions.
- 10:47I think I have I don't know if my question is still in there
- 10:49but that is not a pushover test so people who are CDI CID Pro
- 10:53certified. Know their stuff.
- 10:56Yeah, maybe they're not 20 years into it, but they definitely had
- 10:58to, you know, study and have some experience to get this
- 11:01done. I think the target for it is
- 11:03what two years I think of experiences is that roughly kind
- 11:05of what it was looking at, or was it more or less than that.
- 11:08Yeah, so we had a bunch of identity.
- 11:10Experts yourself excited. Me included, right.
- 11:12Questions for the test, the questions are hard, but when we
- 11:15calibrated the test, we had a bunch of identity experts take
- 11:18it. We knew how long each of them
- 11:20had spent in the field. And so we said, okay, where
- 11:23should we make the cut line? This test, is it?
- 11:25You have to get 70% of the questions, right?
- 11:27Is it have you 90% of the questions right?
- 11:29And we made the cut line, right? At people who have less than two
- 11:32years of experience, answered fewer than this number and
- 11:35people who had more than two years of experience answered
- 11:38more than this number correctly. So if you have two years of
- 11:41experience in the field on average, you should be able to
- 11:44pass the test. Yeah, I it's a good test.
- 11:48I'm definitely recommend you to folks, to go out and take a look
- 11:50at it. We always talk about ID Pro, I
- 11:52think hands down. The thing that has mold Most
- 11:54worth it is the slack Channel and just having access to so
- 11:58many smart people. I know that I've asked questions
- 12:00in there and gotten answers, you know, pretty much right away for
- 12:03my daily work, and things like that.
- 12:06Even if even if you are a lurker, which I tend to be in
- 12:09those types of scenarios, it is so worth it just just for just
- 12:13the slack Channel. Yeah there are a lot of Industry
- 12:15organizations that are just kind of collections of vendors and
- 12:18different ways for vendors to sell it.
- 12:20You and Ida Pro is really just a collection of like doers who are
- 12:23like oh God. Don't do that.
- 12:25Don't use that products. Like, you'll hear a lot of
- 12:27negative things, which I think makes people feel like, oh, this
- 12:29is an authentic place to be and to hang out and to get honest
- 12:32information. Yeah, it's a cool spot.
- 12:34I mean, I think I just want things I enjoy about.
- 12:36The identity industry is, you know, for the most part I feel
- 12:38like people are very welcoming and sharing and for a lot of
- 12:42folks, this is not Secret Sauce information that they're trying
- 12:45to hide something like that. Is competitive for other
- 12:48reasons. Almost, obviously you're a
- 12:50vendor or something like that, that might be something.
- 12:51But for the most part, you know, people willing to answer
- 12:53questions. Share opinions, which I find the
- 12:56best part because sometimes we talk with analysts and other
- 12:59things, they won't share an opinion on something.
- 13:01They will give you a fact and not tell you why, something is
- 13:05the way it is, or what they really feel about it, and things
- 13:07like that. It Pros, totally different,
- 13:10you'll hear from the toriel Sarah, Ian, you know, Eric a
- 13:14whole bunch of people who are out there just answering
- 13:16questions and telling you how they see it.
- 13:18And, you know, it's it's a good spot to kind of collaborate.
- 13:23Commiserate celebrate whatever may be, and there's a whole job
- 13:26or to there, which is cool. So if you know, for people who
- 13:28are looking for identity work, there is a channel dedicated
- 13:31specifically to finding roles within the identity field.
- 13:35I think that is are all weaving around the world.
- 13:37So it's not just focused on the US, its Global nature, which is
- 13:40pretty neat. The other episode that you were
- 13:43with us. Was episode number 151, another
- 13:46very popular episode where we reached out to a bunch of our
- 13:50identity. Rowdy Friends yourself included.
- 13:52And we asked Question, what is the difference between digital
- 13:55identity and identity and access management?
- 13:58Now, I would like to play your clip that you sent us that we
- 14:02played on that show, just to refresh people's memories
- 14:05because after you listen to this, and it's about 2 minutes
- 14:07long or so, I'm going to ask you the question.
- 14:09Has your opinion changed anything having heard from the
- 14:13five or six other folks that we asked and the five or six other
- 14:16different answers that we received from the different
- 14:18people and identity. So let me play that clip now and
- 14:21then we'll keep going here. There is no difference between I
- 14:25a digital identity, and I suspect that's what many experts
- 14:27will tell you, but that's not true.
- 14:30There's a very important and overlooked difference.
- 14:33There's a division of the US government called the National
- 14:36Institute for standards and technology or nist and their job
- 14:39is to measure things. How long is a meter, ask Nest,
- 14:43how heavy is a Colombian ask missed well in the 21st century,
- 14:47they started measuring not just physical things, but digital
- 14:50things, like, security, and identity.
- 14:52They wrote a document called special publication 800-53, the
- 14:57publication outlined a way to measure how strong an identity
- 14:59transaction was and it used to measure called level of
- 15:03assurance. How sure can I be that the
- 15:05person at the end of the line is who they say they are.
- 15:08As that document, when into broad use, they found it had
- 15:10cracks in its armor. It wasn't doing the job that it
- 15:13was intended to do because it was too one-dimensional, and it
- 15:16was one dimensional and exactly, the access that we're focusing
- 15:19on. In this episode, it conflated, I
- 15:21am with digital identity. It said that the strongest
- 15:24transactions have both strong authentication mechanisms and
- 15:27strong identity proofing, meaning that we verified the
- 15:30real-life identity of the person at the end of the line.
- 15:33But that measure me leaves, no room for a very important use
- 15:36case, strongly authenticated, Anonymous users.
- 15:41Imagine a political dissident who wants to tell the story of
- 15:44what she's experiencing in her country, but she needs to keep
- 15:47her identity hidden so that her government won't find her.
- 15:50Do we need strong authentication for that person?
- 15:53Absolutely. We need to use the strongest
- 15:55technology we have to make sure that her lines of communication
- 15:57haven't been compromised. Do we need strong identity
- 16:00proofing to make person? No identity proofing.
- 16:03That person could actually compromise her safety.
- 16:06We need strong. I am without strong visual
- 16:09identity. That's when Miss hired a team of
- 16:11identity experts, including myself to rewrite the whole
- 16:14concept of identity verification.
- 16:16We threw out the one-dimensional motor and made it three
- 16:18dimensional now. Stead of one level of assurance.
- 16:21There are three identity Assurance level authenticator
- 16:25Assurance level and Federation Assurance level because I am and
- 16:29digital identity are, and must remain different.
- 16:32So, Sarah has your opinion changed?
- 16:35No. In fact, I think this has gotten
- 16:36even more important like as we're seeing Wars and Ukraine.
- 16:42And Russia is we're seeing civil unrest in our on like we need to
- 16:46get first-hand accounts of those things.
- 16:49And at the same Same time. We're seeing a lot of upheaval
- 16:52and Twitter and saying, oh you have to be verified, we have to
- 16:54know your real name. You have to have a credit card,
- 16:56right? Or we're not going to promote
- 16:57your content. We're not going to show you in
- 16:59search. We're not going over going to
- 17:00Shadow ban you. Right?
- 17:02And so I think it's a it's a really important topic.
- 17:04More that I had that ever to say is this actually a valuable
- 17:08thing to know someone's real name, like it certainly valuable
- 17:12to know they're human it might be valuable to know where their
- 17:17citizenship is and so this isn't An interesting place where we
- 17:22might want some zero, knowledge proof technology to come along
- 17:25and say like, I don't want to know who you are but I do want
- 17:27to know that you're a US citizen.
- 17:29I do want to know that you're a human.
- 17:31I do want to know that you're an adult.
- 17:33Is there a place for anonymity on the web?
- 17:37I think there has to be, I think if we want people to be honest
- 17:41and have free speech, you have to allow them to say things
- 17:44without using their real names. Right, I agree, I think that's
- 17:49important, but I think there's a danger that comes along with
- 17:52that. I mean, some of the kind of the
- 17:54vitriol, we see in message boards.
- 17:57I mean, it ties back to people's ability to be anonymous and
- 18:02would they say those same things if someone knew it was them
- 18:05saying them. Sure.
- 18:07But there are other solutions to that like moderation.
- 18:10That doesn't mean that we have to get rid of anonymity
- 18:12altogether. Yeah, good answer.
- 18:15I know what I thought when we were going through it episodes
- 18:17like yeah, I think you had the most academic answer but you
- 18:21know after you after we listen to your answers like yep I
- 18:25agree. And then we had Ian's and every
- 18:29listing that and it was different like yep I agree.
- 18:33And then we had, you know, one which we played On a different
- 18:38episode from fried entity and he made his analogy of like, it's
- 18:43like football. You be talking about the
- 18:46physical object of a football or you could be talking about the
- 18:49this idea of a game that we all call football.
- 18:53And I was like, yeah, that I agree with him too.
- 18:58Yeah, I feel the same way. It was like the, the context
- 19:00changes based on who you're talking to, and what I found
- 19:03interesting about that conversation was of the people
- 19:07That we had on that sent us something.
- 19:10Only one person was not an identity product person and that
- 19:15was Adam from Texas A&M and he had a completely different
- 19:20answer to. What was generally kind of
- 19:23agreed. Sort of a, you know, I think
- 19:26what we call like a disagreement of identity was still, sort of
- 19:29an agreement and Adam was the only one who had a completely
- 19:33different. He actually flipped on his head.
- 19:34He saw, I am a sort of like the thing.
- 19:37At the top and then July 2nd is the thing below that, whereas
- 19:41everyone else saw it flipped the other way.
- 19:43And I wonder if that was something because of how close
- 19:46maybe people in the identity industry, are we work in the
- 19:49stuff day in day out and Adam is running an identity program.
- 19:52For I think the largest university system in the world
- 19:55as far as I know. So he has a totally different.
- 19:59He's that he's more of a consumer of identity products
- 20:02whereas you you're managing a team of identity people and your
- 20:05building. Aw, Magneto and other identity
- 20:08type products. The same as like, Ian for
- 20:10Salesforce and and Jamie at Sadie and things like that.
- 20:14And I wonder if if it's being so close to the problem, you know
- 20:20Shades your answer One Direction or another.
- 20:22Well I think it speaks to what a poor job we've done as a
- 20:25community of actually defining our terms and making them
- 20:29consistent. That's something we're trying to
- 20:30do is part of Ida Pro. There's a article in the body of
- 20:34knowledge that is just terminology and some Of the
- 20:38words in the terminology have multiple definitions, right?
- 20:41Because different people to find them different ways in different
- 20:43contexts. And so we're at least trying to
- 20:46codify all that in a way that's free and online where people can
- 20:48go and look at it. But yeah there's a there's a lot
- 20:52of things that the identity Community has done in a terrible
- 20:54way like every time I get an Uber and they're like what do
- 20:56you do? I'm like I work on login systems
- 20:58and I'm so sorry that we suck at our jobs.
- 21:01Yeah. I guess it's a question to us
- 21:03like, well how do you do like well I'm a security consultant
- 21:05so what does that mean? Say well, you know, I IDs and
- 21:07passwords that sort of thing. And then it's like, all right,
- 21:10end of conversation. They have no desires.
- 21:11Talk to me after that me. Hi, I'm the problem.
- 21:14It's me about that, but I think that was the Genesis of the
- 21:17conversation is because there are so many different, you know,
- 21:19different interpretations of that answer of, you know, what
- 21:22is identity and Jim and I have this joke and this is something
- 21:24I've been doing for years. We have, you know, we ride
- 21:27anywhere, I'd any Nexus management experts, right?
- 21:29And then one of us might ask well, you know, at the end of a
- 21:32session will what is I am? What is that?
- 21:34And it's just a running joke that Jim If it's kind of stupid
- 21:38inside baseball. But let's talk about identity
- 21:40and access management and managing a team because I would
- 21:44imagine you have a pretty large team that you're managing from a
- 21:47Cognito perspective. And I think this is an area that
- 21:50we really haven't touched on is what is it?
- 21:53You know, what is it, like, to manage people in the space of
- 21:56identity, we talked, we talked an awful lot about technology
- 21:59and standards and how things work but people are still the
- 22:04biggest equation when it comes to making all this.
- 22:07Work and as the actual end users and real want to kind of get
- 22:10into what is it like to manage an identity team and I guess
- 22:14I'll just start off the question.
- 22:15You know, what's the most important thing that people
- 22:17should know about managing a team?
- 22:19Is there any difference between managing a normal team as I'll
- 22:23say versus an identity and access management team?
- 22:26Not that they're not normal but I hope you get my drift.
- 22:29Yeah, I think one of the hardest parts of managing identity
- 22:32projects in managing General software projects, is that the
- 22:37Timelines are really unpredictable, right?
- 22:39Because identity is a security perimeter.
- 22:41It has to have really high usability, it has to have really
- 22:44high availability, right? At the login system is down.
- 22:47Nobody's doing work, nobody's, buying, widgets, nobody's, doing
- 22:51whatever they're supposed to be doing.
- 22:52So, we have to have extremely high usability.
- 22:54We have to have bulletproof security where subject, to a ton
- 22:58of regulations, the security regulations.
- 23:00And if you're in the consumer identity, portion as Cognito is
- 23:04your subject to International SMS, Nations which are changing
- 23:08constantly to try to combat spam and how do you, how can you use
- 23:12long codes? How can you use, short codes?
- 23:13What are those costs? Look like we're subject to App,
- 23:16Store, regulations, and then like we are middleware, right?
- 23:22We have 100 things Upstream. We have 100 things, Downstream,
- 23:25all sorts of things could break us, if they make small changes,
- 23:27we could break all sorts of things Downstream if we just
- 23:29make small changes. And so, if we want to make
- 23:32really big changes, that means that you've got to get a whole
- 23:35bunch of people on board and And ready to work.
- 23:38So it's it makes the timelines really unpredictable.
- 23:42So if you are an identity team manager or you work in an
- 23:45identity team, you're going, oh my God.
- 23:47Like why do these projects never come in?
- 23:49When we think they will, like, you're not alone.
- 23:51That is, that is completely consistent with what the rest of
- 23:54us are feeling. And that's part of being an
- 23:56identity team. Is that like you go with the
- 23:59flow and things get done? When they get done sad, but
- 24:02true, but I guess solace in the fact that you are not alone,
- 24:05right there are is the Equation of it.
- 24:07And I think about when we think about building an identity team,
- 24:11there's also the human side of it to say, okay, well who are
- 24:15the people that we're going to have on this, who's going to
- 24:16work on what? And can we find the Unicorn?
- 24:20That knows the technology is great at documentation
- 24:24understands how to communicate with customers and clients and
- 24:28things like that. Oh, and oh, by the way, they're
- 24:30also really cool to work with right.
- 24:31There is no personality issues there that might cause conflict,
- 24:35I guess from your perspective, You know, I think I know what
- 24:39your answer is going to be. I'm going to ask it anyway,
- 24:40right? Do you hire for knowledge or
- 24:42attitude if you can't find both? Yeah, I mean ideally, we want
- 24:46both but finding knowledge is hard, right?
- 24:49Finding identity experts is really difficult.
- 24:51Amazon pays a lot of money and we have trouble finding people
- 24:54who are identity experts. When we do it's great, I love
- 24:57working with Dean sacks and Aaron Crow and all the people
- 25:01who I work with who are just amazing.
- 25:04But obviously that's hard to find.
- 25:05So as soon as you get a critical, Mass on your team.
- 25:08What we tend to do is just higher for ability to learn,
- 25:11right are and are you a nice person who will help others
- 25:15learn once you get to be an expert and not just sit in a
- 25:19room by yourself and tell people to go away miserly?
- 25:22I am wizard, you, no pay no attention to the man behind the
- 25:25curtain, whatever it may be. Jim I know this is a topic that
- 25:28comes up a lot, right? It's like we always get asked,
- 25:30it's like what does our? I am team look like and I don't
- 25:34know. I'm going to ask that.
- 25:35Question is if I was a client and I'm trying to stay It up and
- 25:37I am program and services at the Enterprise level.
- 25:40So, not on the product side. But hey, a consumer of these
- 25:42Services out to my my users. What do you know, what do we
- 25:47kind of think? As I kind of our viewpoint on?
- 25:49How do you build an? I am team to start with?
- 25:52Yeah, I think it roughly is shaped like a pyramid, right?
- 25:56You have to have people with a lot of experience, a lot of
- 25:59knowledge at the top, but I think to Sarah's Point like
- 26:03having people who work well with others, so you can kind of Build
- 26:07that team, there the wide part of the triangle and the bottom
- 26:11of people who have less experience, the less technical
- 26:14skills, put them in the right training, get them the right
- 26:18project experience and invest in them.
- 26:21They'll then move up the pyramid and I think one of the risks is
- 26:27that you know those people may leave your organization, this
- 26:30happens, no matter where you are.
- 26:32I'm sure even Sarah thinks about that with like at Amazon like
- 26:36hey, These people might move out either to other parts of Amazon
- 26:40or they might leave the organization to go, make more
- 26:42money elsewhere. But look, that's what we have to
- 26:46do. We have to invest in people
- 26:47because, you know, one is the right thing to do.
- 26:51But number two, some of the people are going to stay, right?
- 26:54And if you don't invest in them, they're still going to move up
- 26:58the ladder that just won't be as prepared.
- 27:00So you know, those were my thoughts, but what about you,
- 27:03Jeff? Yeah, I feel like you're totally
- 27:06right on, right? I think if you try to plan
- 27:08around the worst case scenario, you'll never get anything done.
- 27:11So if anybody, if you're operating good effective team
- 27:15that takes care of your own team members and gives them
- 27:17opportunities, and things like that, I feel like that's kind of
- 27:20stuff that it will work out in the end.
- 27:22Give me attitude over knowledge, any day, if I can get both
- 27:26fantastic, but if I could only have one, I feel like I could
- 27:29train the knowledge. It's much more difficult to
- 27:32break habits personalities. It's things like that.
- 27:35And, you know, everybody wants to work with people that they
- 27:38like to work with Jim, you and I been working together for 89
- 27:41years. Now, at this point, we are
- 27:42complete opposites in real life and yet it works, right?
- 27:45Which is whatever it is, whatever reason and so I know
- 27:48how people think we're twins, right?
- 27:50Yeah, I do. Yeah, we couldn't be further
- 27:52from that and I don't know how that even as possible.
- 27:55But okay, let's talk about the knowledge aspect of it though
- 27:59because that's probably the next step, right?
- 28:01Is I think we can find people who have good attitudes.
- 28:03I think we all have those people in our Lives and teams that they
- 28:07are just, you know, great people.
- 28:08How do we embolden them? And give them the tools, they
- 28:11need to grow better or to improve their knowledge in a
- 28:14certain area and I'm curious Sarah from your perspective.
- 28:17Like what do you establish is sort of like the Baseline for?
- 28:20I am knowledge as someone joining your team, you know, if
- 28:23it's I would imagine is probably difference if it's someone
- 28:25who's, you know, never had a job before or not, you know, not in
- 28:28that space versus maybe a couple of years or maybe even more like
- 28:32what is how do you establish that Baseline?
- 28:34We do. Do a lot of things.
- 28:36It's not easy to get people up to speed and identity, but the
- 28:41first thing we do is have them join it Pros.
- 28:42So little plug here, Ida Pro dot-org, Amazon as a member at a
- 28:49level where we get unlimited memberships.
- 28:51All of our employees, can go be members of ID Pro.
- 28:54I would highly recommend that for your organization and that
- 28:56just gives them a place where they can go ask any question,
- 28:58right? I have a stupid question about
- 29:00Samuel. I have a stupid question about
- 29:02open ID connect. I have a stupid question about
- 29:03idea. Whatever it is.
- 29:05And very nice people will come and help you and share their
- 29:09experience with you. So that's, that's a big part of
- 29:13it, pointing them toward the body of knowledge and having
- 29:16them read, especially the intro to Identity article and the is
- 29:21Sean's. MSA for humans, article is a
- 29:23great one to doing those. We try to create a culture where
- 29:30it is okay to escalate and they know what they should be
- 29:33escalating about. Out.
- 29:34So when they see something, that might be a security issue like
- 29:38hey we were testing this with fake user data and we noticed
- 29:42that fake user data showed up in the logs.
- 29:44Like should we be paging someone like yes.
- 29:47You should be paging someone. And if it turns out that it's
- 29:50fine, and it's not a problem, and that was totally intentional
- 29:52Behavior. Then you say, you know, this was
- 29:55unnecessary. But thank you for paging me,
- 29:57right? If you tell them, like, you
- 29:59wasted my time, stop doing that, think more about what you do in
- 30:02the future, right? If you're mean to them, then the
- 30:04That happens. They're going to be like, oh, I
- 30:07better not, tell Sarah about that.
- 30:09She's gonna be mean. We always want to make sure that
- 30:12like, if someone is bringing up a security issue no matter how
- 30:14it. Like, there's a 1% chance that
- 30:16something is wrong but they get priced for like, yes, please
- 30:19bring that to our attention immediately.
- 30:21That's a huge part of it on my team.
- 30:23We have a weekly learning meeting for half an hour where
- 30:25we just re-watched identifies video, or we read an article, or
- 30:28we do something, and it's a forcing function for us to go
- 30:32and keep up on the industry and learn Learn what people are
- 30:35writing and saying, and reading about different identity topics.
- 30:39So that's a huge part. And we have our new Engineers
- 30:43actually get on the phone with our customer support people.
- 30:46So, they'll sit right next to a customer service rep, and
- 30:49they'll put on their headphones and just listen to customer
- 30:51support calls and be able to hear first-hand.
- 30:54Like this, is the pain that customers are having.
- 30:56This is the confusion that customers are having so that
- 30:58they get a real feel for what the customers are going through
- 31:03and how they can help. How In build Products that come
- 31:06back that. So there's a number of different
- 31:08things that we do to help get our team up to speed, but it's
- 31:11hard. It's challenging and we're
- 31:13constantly evolving how we do it.
- 31:15I find that interesting that you have people sit in on actual
- 31:18customer calls, kind of your things.
- 31:19Can you talk a little bit more about that?
- 31:21Because that's, that's a little bit unique.
- 31:23I don't know if I've heard that one before.
- 31:24It was a way to get people sort of up to speed on the identity
- 31:27questions being asked. And I bet that there's probably
- 31:30some parallels that maybe people can take, even the Enterprise
- 31:32scenario. Like, what are people calling?
- 31:34For password, resets, or things like that.
- 31:36And really kind of listening to the customer and probably their
- 31:39frustration with something that's not working.
- 31:41Absolutely, it helps us understand what terms customers
- 31:45doing, don't know, right. It's a lot of people tried to
- 31:48build identity systems, like I'm just building an app and I need
- 31:51to build a login and I don't really know anything about
- 31:53identity yet. This is the first time I'm
- 31:55trying to do this. And all of a sudden, I'm
- 31:57drowning and documentation about oauth, Scopes and claims.
- 32:01And all of these terms that I don't know what they mean, and
- 32:03I've never heard of and what's it say?
- 32:04Okin and where can I store the token?
- 32:06Should I store the token? And so those kinds of questions
- 32:10are things that you know may not even occur to the average
- 32:13developer that, oh, somebody doesn't know this.
- 32:16Like they assume that the people who are building our identity
- 32:19experts and they all know. And that's not the case, right?
- 32:22Like when we build things, we have to be very, very clear as
- 32:26much as we can. In plain English about this is
- 32:28what this system does. This is how you make this
- 32:31decision. So having them on those calls
- 32:36and hearing that firsthand directly from the mouth of the
- 32:39customer is really helpful. It's nothing like pain.
- 32:41And someone's voice to really jolt someone into doing the
- 32:44right thing. You talked about the body of pro
- 32:46body approach the the ID Pro body of knowledge.
- 32:50You talk about sitting in a conference calls and sort of
- 32:52learnings around different webinars that are going on.
- 32:55And I think one thing that I'd like to control it is
- 32:58conferences because I feel like things like identifier sand
- 33:02Gartner's. I am Summit and and touching
- 33:05things like identity, we can Chrysalis and like it seems like
- 33:07there's no shortage of places for people to congregate
- 33:10physically and kind of talk about different things.
- 33:13How important do you do you see conferences as part of
- 33:17development and Jim, we're going to ask you the same question is
- 33:20like, how do you see that as being important for?
- 33:22For folks? Get on there, cuz I'm curious to
- 33:23see how he answers me. There might wind up or maybe not
- 33:25Sarah wants to go first. I think it depends
- 33:28person-to-person kind of what they need, if they have no
- 33:31exposure to the identity Community.
- 33:32I absolutely like this. To be going to conferences, they
- 33:36should be meeting people. They should be asking questions.
- 33:38They should be getting an idea of like these are the conference
- 33:41presentations that happen for someone who's been to
- 33:44identifiers for like five years in a row.
- 33:46Then I'm like, okay, you probably can do most of the
- 33:49presentations that are going to be.
- 33:51There is that it is that the best use of your time, Maybe
- 33:55not, maybe you should be presenting, maybe you should be
- 33:58trying to get a keynote slot, right?
- 33:59Like maybe you should be trying to level up your level up your
- 34:02skills or go to something different.
- 34:03Go to A European identity conference and see like, how are
- 34:06they talking about things? There's way more of a focus on
- 34:09consent, on privacy, on open banking on things that are not
- 34:13issues in the US and so that that ability to go to Regional
- 34:16conferences and see how different identity is in
- 34:18different places in the world. Really interesting really
- 34:21valuable Jim about yourself, a feel like for you and I we
- 34:25probably have a little bit different take just because the
- 34:26future for a job. I feel like it's networking is a
- 34:28big part of getting out there and meeting people and things
- 34:31like that. Do we actually Ed ever learn
- 34:33anything These conferences. Now we do.
- 34:36I mean, you definitely learn through osmosis but you also, we
- 34:41get to attend some of the sessions, but I just thought
- 34:43that stars answer was perfect because attendance to
- 34:47conferences. Really what you get out of it is
- 34:51going to depend largely on where you are in your career path of
- 34:55your earlier in your career path.
- 34:57Just sitting in some of the sessions and the networking you
- 35:01know, that's where you're going to get a lot of benefit as you.
- 35:04You move further into your career contributing is going to
- 35:09be more important. I also was just thinking about
- 35:14it from. I mean, look what you sir are
- 35:16tight. Everybody company's management
- 35:19got used to not traveling and not sending people to
- 35:24conferences during covid-19 Alex back and I think they're kind of
- 35:29slowly, you know, getting back into making that investment.
- 35:32But Companies have to, you know, it's a cost a lot of money to
- 35:37send somebody to a conference. You know, you've got the
- 35:39conference pass and then you've got the travel.
- 35:43And so, I think, you know, if you're an, I am company, you're
- 35:48probably going to look at it, like, okay, business development
- 35:51is going to be your number one priority, but I think one of the
- 35:55other key priorities is rewarding High performers.
- 35:59I think this is the independent of.
- 36:00If you're in the I am industry or your company.
- 36:04And you're doing, I am. It's if you got people on your
- 36:07team who are high performers, doesn't mean you need to send to
- 36:10every conference, but most people, I believe, look at being
- 36:15sent to conferences as something that is like a reward.
- 36:20So they get to go, they get to network.
- 36:24They get to go out to some nice dinners maybe and to me that
- 36:28that's part of it. What do you think?
- 36:31Not again spot-on. I mean think I you have to like
- 36:34to do it. I think a I recognize the fact
- 36:36that not Everyone likes being in that sort of social you know
- 36:40environment right with potentially hundreds thousands,
- 36:44tens of thousands of people that is not comfortable for a lot of
- 36:47people and I think at least offering it as a choice is an
- 36:50option for people who are interested.
- 36:51Great you're totally right about the travel thing and it's not
- 36:53cheap to go out and stuff and I think people have not been going
- 36:56to converse the last couple years, I was at RSA right before
- 37:00things. Kind of shut down for covid.
- 37:02You know, few years ago, it was kind of like the last hurrah.
- 37:05And then things just went downhill from there is like
- 37:07nobody's doing anything in person and then I was at RSA of
- 37:10last year when things kind of opened back up and there was
- 37:12like this celebratory feeling of hey we're back we're back.
- 37:17Covid is no more not, maybe not necessarily true but there was a
- 37:21there was a sigh of relief that's like Hey we're getting
- 37:23back to this, do you think there is value of being, you know, in
- 37:26the same place? So people hearing the hallway
- 37:28conversations that take place are Are things that just don't
- 37:32normally happen on us, Zoom call, write or, you know, in a
- 37:35text message or an email or things like that.
- 37:37That's the kind of stuff that I find, really invaluable.
- 37:38I always point back to, I think it was the coup, bring ercole
- 37:43conference a few years back on customer identity for Roger
- 37:46Grimes. And I were at like a little
- 37:48table outside of this room and he explain Quantum Computing to
- 37:51me. And now I'm an expert on Quantum
- 37:53Computing. Just based on that 45 minute
- 37:54conversation that Roger was So Graceful with this time within
- 37:58the money. And you know, just educating me
- 38:00on the spot. That would not have happened.
- 38:02If he and I had both not been there right him to impart his
- 38:05wisdom and share his perspective and me to absorb that like a
- 38:08sponge as much as I could. So I think is super valuable,
- 38:11but I think as Leaders of teams and we all are that is we have
- 38:16to understand that it's not always the appropriate choice
- 38:18for a person. They may not be comfortable in
- 38:20that role and that's okay too. Maybe it's a virtual pass, maybe
- 38:23it's some other, you know, learning development, you know,
- 38:26things like that, that, that that they might be more
- 38:27comfortable with. And I think we have to
- 38:29understand and be okay with that.
- 38:30As well. They might see it as a
- 38:32punishment. It's like, what do you mean
- 38:34you're sending me out? I don't want to go to.
- 38:36I don't know. Someplace cold in the middle of
- 38:38winter. Like that doesn't sound like
- 38:39fun. Let's talk a little bit about
- 38:43that. That concept of managing
- 38:45identity 18 and I'm curious Sarah from your perspective.
- 38:47What is something that you wish you knew about managing a team
- 38:51of identity engineers and analysts or whatever it may be?
- 38:55That you wish you had known that when you started that might have
- 38:58made your life a little easier. It kind of falls into what we've
- 39:01been talking about. I think one of the, one of the
- 39:04mistakes I made us an early manager was I put my people on
- 39:07things, they were good at And what you do then is you use
- 39:12cement their skills and keep them from growing, right?
- 39:15So when I joined AWS, they were like, oh my God, Sarah is an
- 39:18amazing speaker, right? He was an exemplary, Erse
- 39:20speaker, she's been identified. As keynote.
- 39:21She's a top 100 influencer women, in cybersecurity
- 39:25speakers. All he's saying is and my
- 39:28manager is immediately, like, yes, top doing that.
- 39:30Like you need to learn pnl, you need to learn leadership.
- 39:32You need to learn like all these things like stop spending all
- 39:36your time doing something that you're already good at.
- 39:39You don't need to learn that and so when I get a project on my
- 39:44team that's like yeah this requires a whole bunch of data
- 39:46and Analysis. Like I don't go to the guy who's
- 39:49great at data and Analysis, I go to the person who needs to learn
- 39:52that and I mean, unless we're on like some crazy tight deadline,
- 39:56right? And we need our star players but
- 39:59really expanding the the capabilities of your team means
- 40:03that you don't put the best person from the team on the job.
- 40:07What do you do to support that person?
- 40:09What's the support systems in place where they understand
- 40:12them? Maybe they're not the expert on
- 40:14it, but you're trusting them or giving them the tools that they
- 40:17need to be successful and ask questions and things like that
- 40:19because I think sometimes there's this I don't fear or
- 40:22whatever it may be is like well I don't know how to do this so
- 40:24and then I can't do it or I'm afraid to ask questions without
- 40:26you know what's the support system?
- 40:27You put in place to help those folks out.
- 40:29You've gotta cultivate a culture where failure is okay.
- 40:33So, like the way that we incentivize, our leaders at AWS
- 40:36is that you have to meet 70% of your goals.
- 40:39If you're meeting a hundred percent of your goals, then
- 40:41you're way too comfortable. You're not learning anything.
- 40:44And so, if you're meeting 70% of your goals, then like you're
- 40:47really trying, you're really stretching yourself.
- 40:49You're trying to do more than you've done in the past and
- 40:52you're failing a little bit and that's good, right?
- 40:54You should be feeling a little bit.
- 40:55That's how you learn. I love that idea Jim.
- 40:57What about yourself? Any tips for how you would, you
- 41:00know, support somebody who maybe, you know, we come across
- 41:03every day, right? Nobody's an expert in
- 41:04everything. Right?
- 41:05How would we approach that on our side?
- 41:07Yeah, I know, you know, Don't know if I have any real Pearls
- 41:10of Wisdom year but, you know, I kind of I love identity and
- 41:15access management and I think that everybody should.
- 41:19And I think that, you know, you have to be prepared to some
- 41:23people. This is just a stop along their
- 41:25path in their career and they're going to go do some other
- 41:28things, but I will say I didn't access management projects are
- 41:33hard. You know, I kind of feel like I
- 41:36talked about, I am as middleware a lot.
- 41:39And you know what's hard with middlewares?
- 41:42It is basically technology that's connected to other
- 41:47systems. So so many other systems depend
- 41:50on it. That makes everything more
- 41:52complicated from the development to especially testing and then
- 41:56when you go into production, how you keep, you know, to change
- 42:00not only within your application but all the connected system to
- 42:04make sure that things don't go awry.
- 42:05And so you know I think that it's not for Everybody.
- 42:11But for folks who like really get a charge from a challenge
- 42:16like that I think can be a great place to build a career.
- 42:21I think it's good. I think it's good advice, right?
- 42:24I think the three of us. Our identity lifers, probably at
- 42:27this point, but I think it's important right.
- 42:29That future see sales, right? They may not be an identity
- 42:32expert, but they should be walked coming through at least
- 42:34some of this on their way there. And I would certainly encourage
- 42:37folks to you know, even if you're not interested in being
- 42:40an identity lifer and you're not that knots like we are you need
- 42:44to know this stuff to be able to really come up with a adequate
- 42:49and effective information. Security plan, whatever that is,
- 42:53you have to know what you're going to protect.
- 42:55Who's got the keys at the castle, right?
- 42:56All that stuff. That's all fundamental.
- 42:58All the marketing terms that people have heard of last couple
- 43:00years, zero trust. Guess what identities at the
- 43:02center that too. So you need to know that stuff.
- 43:05So even if it's not your primary domain or expertise within
- 43:09cybersecurity, for example, our information security, you still
- 43:12need to be Converse it and understand it and in those cases
- 43:15you lean on the experts, right? And maybe Jim like your
- 43:17question. Um, maybe that is where you
- 43:19bring in a consultant because you know, No, maybe 20% or 40%
- 43:23and you bring in someone who can fill in the Gap to get you.
- 43:25The rest of the way 100%, you know, in in a certain area would
- 43:28rule, maybe I think you answered a question that I was going to
- 43:31ask next to Sarah, which is what is the biggest challenge that
- 43:34you have today about managing? I am saying you mentioned just
- 43:37how hard it is to actually do my taxes management projects
- 43:41successfully because of all the upstream and downstream things
- 43:44and I'm curious Sarah's is that a challenge for you as well?
- 43:48Is there is there other sort of things that you see is like
- 43:50these are the big Yogi's that are out there that we really
- 43:52need to be aware of and manage against or for there are a lot
- 43:58of them. Like I personally think identity
- 44:00and access management is really a, it's a very nascent field.
- 44:04Like we are the internet in the 1970s, right?
- 44:07It's going to be so much better in 30, 40, 50 years and there
- 44:12are so many big rocks that we have to move and so like too
- 44:15many good ideas is one of the challenges of like you have to
- 44:19say no to a lot of things in order.
- 44:21To be able to prioritize the really big things and then the
- 44:24other challenges, like okay. So you've got somebody new
- 44:26coming onto the team, they've got to they just completed their
- 44:29CS degree. They're really excited, they're
- 44:3122 years old and you're like, yeah, we've got this five-year
- 44:35project that's going to like change this little thing.
- 44:37But changing that little thing is how we get to this bigger
- 44:39thing. And like, you definitely want to
- 44:41spend the next five years of your life on this, which is, as
- 44:43far as they're concerned as like, 20% of their entire
- 44:46lifetime, right? Like convincing them of that is
- 44:50very challenging. Thing.
- 44:52But I think it's possible, right?
- 44:55If you are passionate enough and you can kind of explain that
- 44:58this is, this is a really long term evolution that we need to
- 45:01have in the field toward usability towards security and
- 45:05it's not going to come easily and it's not going to come
- 45:07quickly. It requires a lot of people
- 45:09putting in a lot of hard work. Rome wasn't built in a day pass
- 45:13wordless will not be built in 20 years.
- 45:15It's like we've been trying to 10 years are probably another 10
- 45:18years by the time. It actually you know comes
- 45:20around but But the things that are happening now, in this
- 45:24identity, spay in the industry itself, right?
- 45:26The Advent of Pat's keys and things like the fight Alliance
- 45:30and getting Apple, Google and Microsoft all to agree on
- 45:33something, right? Those are momentous things.
- 45:36And it is an interesting concept to say, Hey, you are solving
- 45:39problem, you are working on problems.
- 45:40That they, that may not be solved in your lifetime, right?
- 45:44However, you define lifetime, whether it's literally, you
- 45:46know, you'll be dead before. It's done, or your your With a
- 45:51particular company, right? I'm sure there's people as they
- 45:53yeah, I started this and, you know, it's been organized, five
- 45:56years and here. So the end game that we're kind
- 45:58of working toward and then they decide to move on and work on
- 46:00something else. That is a very different
- 46:03mindset. I think to have, and that sounds
- 46:06challenging to me, especially with some stuff AWS works on
- 46:10right. These are huge, big problems.
- 46:13I don't remember the exact stats at the last time we chatted.
- 46:16It was you get like, a ridiculous number of offend
- 46:18occasion calls per second or per minute or whatever it was right?
- 46:21Right. I don't think normal Enterprises
- 46:23deal with that level of scale, and you're working on the
- 46:27hardest problems and identity. And I would imagine that is
- 46:30reflected in, you know, some of the personality of the work that
- 46:33gets done for your team. Am I right on that or my
- 46:36thinking about differently? Oh, absolutely.
- 46:38Like in in AWS identity as a whole we authenticate and
- 46:43authorize over 500 million API calls every second and that was
- 46:49as of last year. You can see how much our revenue
- 46:52is growing. Even in a recession here you can
- 46:55kind of imagine how much our scale is growing in terms of
- 46:58number of requests. And so the the amount of work
- 47:02that has to be done just to keep things, smoothly running is huge
- 47:08and then on top of that to really revolutionize the field
- 47:11and say like and we need to rebuild this whole thing from
- 47:14scratch and figure out how to do it better faster, more secure.
- 47:19Like, that's all big rocks that need to, that need to move and
- 47:23need a lot of passionate people. 500 million that is I don't
- 47:27Ludacris as I'm just gonna leave that there.
- 47:29I don't think I can. I can follow up on that one at
- 47:31all a couple. Follow-up questions here is just
- 47:33kind of the team aspect. No, we don't kind of running a
- 47:35bit long and appreciate the time you spent with us.
- 47:38How was this shift going from in person to remote you and I were
- 47:42kind of talking the other day about sort of this transition
- 47:45and sounds to me like you guys handle it better than most but I
- 47:49think that's part of the culture and I want you to explain that
- 47:51because I think this is something that I think is a
- 47:54lesson that a lot of people can probably learn in the identity
- 47:56space and managing identity teams of how you can maybe
- 47:59replicate this. Yeah, one of the things that
- 48:02Amazon learned in early days, was that it's really easy to
- 48:06paper over sloppy thinking with PowerPoint.
- 48:09And one of the ways that you can combat that is by all being in
- 48:13the office together, right? And you're sort of batting ideas
- 48:15around and you're saying oh yeah, no I didn't think about
- 48:17that edge case, I didn't think about that.
- 48:19This is actually a terrible idea, right?
- 48:21But when your remote and you just have PowerPoint, it's easy
- 48:24for those terrible ideas to kind of slip through.
- 48:26And so we got rid of PowerPoint, all together internally, we
- 48:29still use it externally. We use it for training stuff
- 48:31like that. But when we have an internal
- 48:33idea, a product design, an investment proposal, we always
- 48:37write it down. And so we have this very
- 48:39document heavy culture, everyone here is a very experienced
- 48:42writer, and so when you go into an Amazon meeting, it's actually
- 48:45silent for the first 20 to 30 minutes while everyone reads
- 48:48through the Fire document. So there's no charismatic
- 48:52presenter people with more Charisma aren't more likely to
- 48:56get their ideas appearance and people with less Charisma.
- 48:58You don't have people interrupting in the middle to
- 49:00ask questions. Everyone reads the entire
- 49:02document, and then everyone is aligned.
- 49:04Unlike here is what we are discussing and you have all the
- 49:06information. And now let's have a
- 49:08conversation about it. And so, the transition to, to
- 49:11remote culture was really fairly straightforward for us because
- 49:14we have always had this culture of you need to write down your
- 49:18complete thoughts, and As in all of the edge cases, and all of
- 49:21the things that might go wrong as part of how you formulate
- 49:25your ideas. And so that made it very easy
- 49:28for us to switch to remote. So interesting to me because
- 49:31that culture that you just described in a gave me a little
- 49:35window insight and I'm wondering if that's Amazon or Silicon
- 49:39Valley culture, you know, kind of tech company culture, but I'm
- 49:45also thinking that for some people and probably for me, Me
- 49:49like I might melt down in an environment like that, like it's
- 49:53so different from everywhere. I've worked.
- 49:55Have you run into people who just kind of meltdown or do
- 49:59people kind of even if they're, you know, coming from like a
- 50:03banking culture, they come in and they I guess I either fit in
- 50:09or a Fallout right one or the other.
- 50:12There's a little bit of that we try to select for it in the
- 50:14interview process. We actually make you do a
- 50:16writing sample as part of your interview so that we know that
- 50:19Can you can communicate your ideas in writing competently?
- 50:23But I would say, actually the people we see falling over the
- 50:26most is not due to the document culture.
- 50:28It's due to the ownership culture that we push ownership
- 50:32very far down and the org chart so that each individual team is
- 50:36making decisions about. Here's what we're going to build
- 50:38next. Here's how we're going to do
- 50:39project management. Here's how we're going to get
- 50:42this thing out. Here's the order, we're going to
- 50:43release things in and those decisions are vetted with upper
- 50:47management but they're not. And by upper management, no one
- 50:50has told what to do and so we have when we have director-level
- 50:53people come in from other companies and other cultures and
- 50:56try to like tell the team's, okay, we're going to work on
- 50:59this, we're going to work on this.
- 51:00These are your goals like teams are like this adorable.
- 51:03That's not how we do things here.
- 51:05Like we're the Smart Ones, we will tell you what we're going
- 51:07to build next. And you can tell us like, if
- 51:10it's a bad idea and why we can discuss it.
- 51:12But like, there's no top down planning.
- 51:15Yeah, yeah. So interesting.
- 51:18I wonder you met, you Tension project management.
- 51:21You know, I'm probably going to sound like a grumpy old man,
- 51:24which I do, you know, a lot of times anyway, but I'm like a
- 51:28waterfall guy. Like, you know, I just feel more
- 51:31comfortable when I have the plan all laid out.
- 51:34And I know step by step and then, you know, made career for
- 51:38me agile. Really gate gain steam scrum.
- 51:43And actually, I actually have a lot of respect for agile
- 51:48methodology. She when it doesn't just become
- 51:50an excuse to do without plan, I'm on my soapbox here, but I do
- 51:55have a question. So, the question is, like, where
- 51:58do you guys fit on the Spectrum, as waterfalls agile.
- 52:02This is something in between, we actually let each team decided.
- 52:06So we have a concept of what we call a to Pizza team, which
- 52:09means that a team that's working on something.
- 52:11Should be no larger than a team that could be fed with two
- 52:13pizzas and so each of those teams gets to decide for
- 52:17themselves, okay, we want to do We want to do scrum, we actually
- 52:20want to do waterfall, like that's what makes sense for our
- 52:22team for this project. So there's no top down
- 52:26dictatorship about this is how you do project management.
- 52:28It's up to each team to say, you know, this is what we have
- 52:30experience with. This is what's working for this
- 52:32project, this is what working for this team.
- 52:34We're going to do a combination that the ink is whatever it is.
- 52:36It's totally up to that. And it's, it's a little chaotic.
- 52:39It's a little crazy, but it works for us at school.
- 52:42Now, if you had Jeff and I on the team, I think you'd have a
- 52:46maximum of four people on a team.
- 52:48Half a pizza for each. Each what size pizza we talking
- 52:55about here and you get the most important thing, right?
- 52:57Exactly. Exactly.
- 53:00I did also just was wondering little bit of the inside
- 53:04baseball for Amazon or you know at AWS.
- 53:09Do you guys have a lot of shared services?
- 53:12Sounds like a lot is team Centric but I'm wondering do you
- 53:16have sir? You know shared services like
- 53:19You know, testing center of excellence change, Advisory
- 53:23Board service desk. Things like that that you
- 53:26incorporated into your projects or do you guys try to be
- 53:30self-contained for most of those things?
- 53:33It depends we have. We had a lot of things that are
- 53:35distributed. We have some things that are
- 53:36centralized, one of the ways that we try to make those
- 53:39decisions. As a product, is if we have
- 53:42someone on the team, are they going to have people to learn
- 53:46from? Are they going to have a ladder
- 53:48up in their career, right? If we only need one usability
- 53:51person on that team, who's that person going to learn from
- 53:54right? How are they going to get
- 53:56promoted where they gonna go versus?
- 53:58If we centralize all the usability people and we say okay
- 54:00you guys are all one team. You work for all the teams and
- 54:04you do all this distributed work but you get to work together
- 54:08with other people who are doing what you're doing, like that's
- 54:11that makes more sense for us. So it really depends how many
- 54:15people you have. And whether they have people,
- 54:18they can learn from All right, we've been running long and I
- 54:22think, I think it's cool how you've kind of incorporate this
- 54:25into sort of, like, your plan. So I want to start to wrap
- 54:27things up. We always end on a lighter note,
- 54:30and we came up with a couple actually Sarah.
- 54:33So we're talking about this beforehand, kind of how we're
- 54:35going to work through things. And the idea here is I would
- 54:39like you as of Wednesday, February 8th, which is one
- 54:42recording, this this will go live.
- 54:44February 13th, I think on Monday at some point described.
- 54:49Your current state using either emojis or meme or GIF or
- 54:55something like that. Now remember this is an audio
- 54:57podcast so you have to be as verbally descriptive as
- 55:00possible, so people will be able to follow along, okay, so
- 55:03there's a gif of Kermit the Frog and he's like, waving his hands
- 55:08in the air and screaming because he's so excited and like that's
- 55:12how my life is right now. Like everything is chaos but
- 55:15it's super exciting. Right there is so much going on.
- 55:19Is going to be amazing. That it will all come together
- 55:22and it will be great. That's a really good one because
- 55:25I immediately knew what you were talking about.
- 55:27Ha, ha, ha ha ha got along at home gym, about yourself.
- 55:31How you going to describe your current state using an emoji?
- 55:34A meme, a gift, something like that, c-czar's day Optimist.
- 55:38And like you said, let's start the podcast off on a good note.
- 55:42I'm looking at it. Like I'm like, yeah, super busy,
- 55:45too, but I'm not doing a happy dance.
- 55:47So my current Estate would be the meme.
- 55:50Ain't nobody got time for that. I just feel like, you know, it's
- 55:54like people want to get me involved with doing this.
- 55:57That and the other thing I'm like my plates already full.
- 56:02It's overflowing but so yeah. And then you push it over to me
- 56:06and then I take care of it. That's what I, you ain't got no
- 56:09time for that either. I'm here to help out as much as
- 56:11I can. I like that one, too.
- 56:14You know, I was thinking about one earlier and right now, I'm
- 56:18going to change it on the Because I feel like I'm very
- 56:21fortunate as we've been talking about identity teams, I work
- 56:23with some really good smart people and the the GIF that I'm
- 56:28going to go with is it's gift, not GIF.
- 56:31So, don't even come at me, bro. With anything.
- 56:33Any of that, that that pronunciation is from the movie
- 56:38Analyze. This, where Robert De Niro is
- 56:41talking to Billy Crystal and he's like, you, you are good,
- 56:45you got a gift, my friend. And he's like pointing as I
- 56:48know. Yes you are.
- 56:49Are your good. And I think about this the
- 56:51really smart people I work with then Trini Ross, Robert Selena
- 56:56yourself, Jim. You know, it's people like that
- 57:00that really kind of get the real work done in the team, and I
- 57:02feel very fortunate to be kind of surround with that.
- 57:04So I use that gift today with someone who is helping me with a
- 57:07contract. So you know, that was my way of
- 57:11communicating, I feel like I'm I am meme and GIF, first English,
- 57:15Second Language as the way I approach it, but that's how I
- 57:18feel. Now is I just feel like there's
- 57:21so many good people and try to give them recognition wherever I
- 57:24can. Okay, Sarah.
- 57:27I got one more question for you. I was trolling your Twitter
- 57:29account and I think it was earlier this year, you mentioned
- 57:34something about a chaos button and I am fascinated to find out
- 57:38how this works, tell me about the chaos button.
- 57:41So somebody posted a picture of a microwave where like the
- 57:46controls for the microwave had been translated into honorable
- 57:49English and the My Grave has a chaos button on it and so we
- 57:55were kind of speculating about like what is that mean like can
- 57:59we just put a chaos button and everything?
- 58:02And so my new goal is like every product that I work on is now
- 58:05going to have a chaos button and it turns out that it was
- 58:08actually defrost because in defrost like all of the
- 58:11microwave raised go to different places in the food so that it
- 58:15can get uniformly, warmer something like there is a reason
- 58:19Hidden behind the chaos. But now I'm just like, when you
- 58:22want to set your password policy and Amazon Incognito it's going
- 58:24to be like do you want to require uppercase?
- 58:26Do you want to require lower case?
- 58:27Do you want to require numbers or do you just want chaos?
- 58:32It's everything. I hope more identity vendors do.
- 58:35This is like a Easter egg within like their settings somewhere.
- 58:37It's like yeah, it's a radio button inside of I'll sail point
- 58:41or saving, or OCTA, or Cognito, or maybe is like click this
- 58:45button, and it totally scrambles all your settings and your
- 58:47tenant or something like that. Exactly.
- 58:50I love the idea. I think we need to find more
- 58:53ways to incorporate the chaos button.
- 58:55So I am I'm hopeful that we'll see it somewhere and maybe some
- 58:58documentation. I don't know if it's no good,
- 59:01making him say WS, documentation any point, but if you spot it, I
- 59:04guess what? Sarah.
- 59:05No. That's why is I'm guessing.
- 59:08All right. Why don't we go ahead and wrap
- 59:09it up for their Sarah. You're always so generous with
- 59:11your time and you are such a good speaker.
- 59:14I always enjoy, you know, seeing you present and listening to
- 59:17your stories that you tell on Agent stuff like that, so I'm
- 59:21glad that you keep doing it. Despite people saying not to do
- 59:24it, those people are crazy, keep doing it because I think there's
- 59:26a lot of value that you had out there to just the identity
- 59:28ecosphere, especially the ID Pro stuff, we got to get more people
- 59:31involved with that. It's such a great resource,
- 59:33we'll have a link on our show notes, ID Pro dot-org is I think
- 59:37it still $150 for a normal membership?
- 59:40It is on the price. I don't know.
- 59:42Okay. Like, hands down, like the best
- 59:45thing you can buy for yourself, or ask your company, too.
- 59:49Expense it. It's a total no-brainer just
- 59:51just for the slack Channel alone and having access to all those
- 59:54people and stuff like that. So Shameless plug we don't do
- 59:56commercials but we are big supporters of what Ida Pro does.
- 59:59So so we'll have that in our show notes.
- 1:00:02We'll also have a link to Sarah. Do you want to ask her
- 1:00:04questions? Chaos button, advice on teams?
- 1:00:08I don't know, whatever Cognito I guess, maybe.
- 1:00:11Whatever might be, we'll have a link to her on LinkedIn that
- 1:00:13people can reach out and connect with, as well as Jim and myself.
- 1:00:17We are on Web, idac. Podcast.com we're on Twitter at.
- 1:00:23Idac podcast, we're on Mastodon, which is at idea podcast at
- 1:00:28infosec that exchange S8 every week, but I hate the way Macedon
- 1:00:31does because they're naming structure.
- 1:00:34It's not easy to use and needs to get better and I am very
- 1:00:38happy. Also, again, plug for the
- 1:00:40Gartner stuff that we're working on, send us your hard questions,
- 1:00:44and if you don't want your identity known on the post that
- 1:00:46Jim put out there, sent it to me.
- 1:00:49I will, you know, will invoke like the journalist rule right
- 1:00:52of not not doing the sources, Jim will send, you will get your
- 1:00:55address and send you a sticker and, you know, stuff like that.
- 1:00:58So we hope to see people at the Gartner.
- 1:01:00I am Summit in March, a lot of friendly faces and I'm we're
- 1:01:04looking for hard questions, so don't be shy.
- 1:01:06Let's, let's really put it to them and see what we can get
- 1:01:09away with, as we work through, you know, that process.
- 1:01:11So, Sarah, any final words of wisdom before we let you go.
- 1:01:15No, really great to talk to you guys on the episode 200, 200
- 1:01:20next. I have no idea where we're going
- 1:01:21to do, we will figure it out like we always do.
- 1:01:24All right, thanks, everybody for listening, we'll talk with
- 1:01:26everyone in the next one. Thanks for listening to a
- 1:01:33podcast. If you like what you heard,
- 1:01:35don't forget to subscribe and visit us on the web and identity
- 1:01:38at the center.com.