末人はVlogを撮る――『小さな幸せ』という現代の自己演出
What happens when “small happiness” becomes a product? In this episode, I explore the rise of minimalist, low-income lifestyle vlogs that transform modest daily routines into carefully crafted aesthetics. Simple meals, old apartments, quiet walks, and ordinary evenings become symbols of a supposedly richer inner life. Drawing on Nietzsche’s concept of the “Last Man,” I examine a curious paradox: people who appear to reject ambition and competition are turning that rejection into content within the highly competitive attention economy. Capitalism can monetize almost anything—even simplicity…
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