The CAC Payback Trap — When Growth Starts Funding Itself
In this episode of MATCH B2B Insights, Benny Fluman, Dan Mercer, Brian Newman, and Brenda break down one of the most critical and misunderstood metrics in B2B growth: CAC payback.
Growth can look strong, pipeline can be full, and revenue can increase, yet the business is still under pressure. The reason is simple. The money is not coming back fast enough.
The conversation explains why CAC payback is not just a cost metric but a time metric that determines whether a company can actually sustain its growth. It explores how targeting, messaging, conversion, and sales cycles directly impact how…
The skinny
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