Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Pricing Psychology of Charm Pricing Works
Why do we see prices ending in .99 everywhere? In this episode, Lucas and Luna unpack the psychology of charm pricing—the practice of setting prices just below a round number. They explore how the left-digit effect tricks our brains, why consumers often misjudge the difference between $4.99 and $5.00, and whether charm pricing still works in the age of digital payments. Using examples from a classic MIT study on butter pricing and a look at modern online retailers, they break down the cognitive mechanisms behind this everyday persuasion tool, plus when it might backfire. If you've ever…
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