73. The AI Reputation Risk Facing Every Business with Tom Mason from Awareness AI
AI is no longer just helping people find businesses, it is becoming the first version of the business they encounter. That creates a new reputational risk: if ChatGPT, Gemini or Claude describes an organisation badly, cites outdated information, or recommends a competitor, customers may never reach the website at all. The shift from search to answer means companies must stop thinking only about SEO rankings and start managing how AI systems represent them.
Tom, founder of Awareness AI, explains why generative engine optimisation is becoming a board-level issue for public-facing organisations…
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