Odeon’s Loyalty Strategy: Less Noise, More Reasons to Return with Adam from ODEON Cinemas Group
Utter Loyalty invites you to meet @AdamKing, Head of Digital & Loyalty at ODEON Cinemas Group . She joins @Emma Collins to challenge the tired loyalty playbook and talk about the brutal reality of building a loyalty programme people actually care about.
From shelving weak ideas and surviving internal hesitation to launching Odeon Extras, this is a straight-talking conversation about commercial pressure, customer expectations, frequency-driving benefits, CRM mistakes, and why “points on popcorn” was never going to cut it. We also get into personalisation, film fandom, and the challenge of…
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