Building a High-Revenue Dry Eye Practice - Shane Swatts - Optometrists Building Empires - Ep # 056

Optometrists Building Empires · Sep 4, 2025 · 44m · transcript

Is it time to move beyond primary care optometry and specialize in high-growth services like dry eye and aesthetics? In this week's episode, host Ankit Patel sits down with Dr. Shane Swatts, an entrepreneurial optometrist recognized for his expertise in dry eye disease, ocular surface health, and aesthetics. Dr. Swatts shares his journey from traditional optometry to building a specialized, high-revenue practice that thrives on patient-centered communication, innovative technology, and continuous learning. He opens up about the pivotal decision to step away from primary care, the business…