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Vikrant Shaurya on How to Write for Your Target Reader

When you talk to aspiring authors, one of the common themes you'll hear is that many of them have always wanted to write a book. It's a dream they've had for years. I applaud dreams and goals! And when you're writing a book, it's important to make sure you are keeping the goals of your target reader in mind as well. After all, a book is not just for you--it's for your reader. If it's a nonfiction book, the goal is to help them change or transform in some way. My guest today is here to give us some great advice on how to identify your target reader and learn the pain points and frustrations…

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