Latest / The Yield Doctor with James Deaker
2025 Lower Price Floors YT
Ad tech vendors often warn publishers: “Don’t lower your price floors.” But what if that advice is holding you back from seeing your true demand curve?
In this video, I explain why starting lower isn’t about giving away value—it’s about uncovering hidden demand, attracting new buyers, and making data-backed decisions that maximize long-term yield. You’ll learn:
Why “optimal” floors from vendors may not align with your definition of success
How first-price auctions have changed the dynamics of bidding and floors
The overlooked benefit of discovery—for both publishers and advertisers
How to run…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.