Understanding the hype around GTA VI

Marketplace Morning Report · Jul 3, 2026 · 6m

Gamers have been waiting more than a decade for the next installment of Grand Theft Auto. Pre-orders for Grand Theft Auto VI finally began last week. Just how big is the release? One report suggests that Grand Theft Auto VI brought in $1 billion in preorders just one hour after launch. "It is probably going to be the most valuable media property in the history of mankind," said Dmitri Williams, a professor at USC Annenberg. But first, we learn about the economic booms and busts of the 20th Century.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly…