Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How IKEA Maps The Swedish Meatball Decision
IKEA doesn't just sell furniture; it engineers a specific psychological path from warehouse browsing to showroom commitment. This episode explores how the retailer uses layout design, low-price anchors, and impulse triggers to guide customers through their physical store journey. We look at the concrete mechanics of the 'long natural path' strategy and how they balance friction with convenience to drive higher basket sizes. Lucas and Luna break down why this approach works in an era of digital fatigue and what other brands can learn about designing for human behavior rather…
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