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Focus on a Specific Audience · The Daily Writer

• 0:12
  SPEAKER_00: Hey my friend, welcome to today's episode of the Daily Writer Podcast.
• 0:17
  SPEAKER_00: It's tempting as a writer to think that everybody is your audience, but the reality is that your message is not for everybody.
• 0:24
  SPEAKER_00: It's a paradox that the more you focus on a very specific type of person as your reader, the more people will be able to relate to it.
• 0:33
  SPEAKER_00: Specifically, narrowing down your audience will give you three important things.
• 0:38
  SPEAKER_00: Number one, it'll give you clarity.
• 0:41
  SPEAKER_00: A lot of the frustration that writers feel is because they're confused.
• 0:45
  SPEAKER_00: When you understand who you're writing for and you understand their frustrations that you're helping to solve, life gets a lot easier and more fun as a writer.
• 0:53
  SPEAKER_00: You want your material to attract the right people and to repel the wrong people.
• 0:59
  SPEAKER_00: So that's why clarity is really important.
• 1:01
  SPEAKER_00: Number two, knowing your specific audience will give you intensity.
• 1:05
  SPEAKER_00: It's very exciting to go through this process and finally get a handle on who you're writing for when you figure all that out.
• 1:12
  SPEAKER_00: And this will give you an incredible intensity because you know your audience and you understand them.
• 1:17
  SPEAKER_00: It also takes all of the guesswork out of your writing.
• 1:20
  SPEAKER_00: Whenever you have clarity, then you'll have an intensity of focus because you know what you're trying to accomplish.
• 1:26
  SPEAKER_00: And then finally, number three, you can have better feedback whenever you know specifically who you're writing for.
• 1:32
  SPEAKER_00: Whenever you start to write for a particular type of person, you'll get feedback from people that'll help you further refine your audience's needs and interests.
• 1:40
  SPEAKER_00: If you're writing for everybody out there, then your message is going to be diluted because you're always going to be second guessing yourself.
• 1:48
  SPEAKER_00: Whenever you try to write for everybody, it's like going down a wide river that has no momentum.
• 1:53
  SPEAKER_00: But whenever you write for a more focused and specific audience, it's like going down rapids where the banks are close together and there's lots of action.
• 2:01
  SPEAKER_00: You'll experience a lot more excitement and you'll get where you're going a lot faster.
• 2:06
  SPEAKER_00: Here's today's question: what specific audience are you writing for?
• 2:11
  SPEAKER_00: Thanks so much for listening to today's episode.
• 2:13
  SPEAKER_00: I want to take a moment to let you know about our daily writer membership community.
• 2:18
  SPEAKER_00: You know, one of the very best ways to develop better habits and impact more people's lives with your writing is to spend time around other successful writers.
• 2:26
  SPEAKER_00: So if you're tired of feeling isolated and chasing success on your own, then I know you're going to love the Daily Writer community.
• 2:34
  SPEAKER_00: For years, I searched for the kind of writing community that I would want to join, but I can never find what I wanted, so I created my own.
• 2:41
  SPEAKER_00: Some of the features include weekly writing sprints, monthly community calls, book discussions, calls with guest experts, and much more.
• 2:49
  SPEAKER_00: For more info, you can visit dailywriterlife.comslash community.
• 2:54
  SPEAKER_00: Thanks, and I'll see you tomorrow.