Latest / Omni Talk Retail / Walmart’s New Mobile Locks, Instacart’s Big Week & E.l.f. Beauty’s Dollar General Plans! | Fast Five

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Walmart’s New Mobile Locks, Instacart’s Big Week & E.l.f. Beauty’s Dollar General Plans! | Fast Five · Omni Talk Retail

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The
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OmniTalk
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A
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and
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M.
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Consumer
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Retail
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The
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A
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capital.com
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hello,
1:32
you
1:33
are
1:33
listening.
1:34
To
1:34
Omnitalk's
1:35
Retail
1:35
Fast
1:36
Five,
1:36
ranked
1:37
in
1:37
the
1:38
top
1:38
10%
1:39
of
1:39
all
1:39
podcasts
1:40
globally
1:40
and
1:40
currently
1:41
the
1:41
only
1:41
retail
1:42
podcast
1:42
ranked
1:42
in
1:43
the
1:43
top
1:43
100
1:44
of
1:44
all
1:44
business
1:45
podcasts
1:45
on
1:45
Apple
1:46
Podcasts.
1:46
The
1:46
Retail
1:47
Fast
1:47
Five
1:47
is
1:47
the
1:47
podcast
1:48
that
1:48
we
1:48
hope
1:48
makes
1:48
you
1:48
feel
1:49
a
1:49
little
1:49
smarter,
1:50
but
1:50
most
1:50
importantly,
1:51
a
1:51
little
1:51
happier
1:51
each
1:52
week
1:52
too.
1:52
And
1:52
the
1:53
Fast
1:53
5
1:53
is
1:53
just
1:54
one
1:54
of
1:54
the
1:54
many
1:54
great
1:55
podcasts
1:55
that
1:55
you
1:55
can
1:56
find
1:56
from
1:56
the
1:56
Omnitalk
1:57
Retail
1:57
Podcast
1:58
Network
1:58
alongside
1:59
our
1:59
Retail
1:59
Daily
1:59
Minute,
2:00
which
2:00
brings
2:00
you
2:00
a
2:01
curated
2:01
selection
2:01
of
2:02
the
2:02
most
2:02
important
2:02
retail
2:03
headlines
2:04
every
2:04
morning
2:04
and
2:05
our
2:05
Retail
2:05
Technology
2:06
Spotlight
2:06
series
2:07
which
2:07
goes
2:07
deep
2:07
each
2:08
week
2:08
on
2:08
the
2:08
latest
2:08
retail
2:09
technology
2:09
Trends.
2:10
Today
2:10
is
2:11
November
2:11
13,
2:12
2024.
2:13
I'm
2:13
one
2:13
of
2:13
your
2:13
hosts,
2:13
Ann
2:14
Mazinga.
2:15
And
2:15
I'm
2:15
Chris
2:16
Walton,
2:17
and
2:17
we
2:17
are.
2:17
Here
2:17
once
2:18
again
2:18
to
2:18
discuss
2:19
all
2:19
the
2:19
top
2:19
headlines
2:20
from
2:20
the
2:20
past
2:20
week
2:21
making
2:21
waves
2:21
in
2:22
the
2:22
world
2:22
of
2:22
omnichannel
2:23
retailing.
2:23
Chris,
2:24
before
2:24
we
2:24
dive
2:25
in,
2:25
would
2:25
you
2:25
like
2:26
to
2:26
ask
2:26
me
2:26
about
2:27
the
2:27
Donegal
2:28
that
2:28
I'm
2:28
donning
2:29
today?
2:30
Your.
2:30
Your
2:30
Donegal
2:31
sweater
2:31
and
2:32
I
2:32
don't
2:32
know,
2:32
would
2:32
you
2:32
like
2:33
me
2:33
to
2:33
ask
2:33
you
2:33
about
2:33
it?
2:34
I
2:34
would.
2:35
You
2:36
love.
2:36
You
2:36
love
2:37
everything
2:37
Irish.
2:38
So
2:38
I
2:38
thought
2:38
that
2:38
you
2:38
would
2:38
appreciate
2:39
this
2:39
Donegal
2:40
sweater.
2:41
I'm
2:41
definitely
2:42
down
2:42
with
2:42
County
2:43
Donegal.
2:43
Is
2:43
there
2:43
a
2:44
reason
2:44
you're
2:44
wearing
2:44
it,
2:44
though?
2:45
Like
2:45
what
2:45
they
2:45
tell
2:46
and
2:46
what
2:46
is
2:47
that
2:47
reason?
2:48
Yes.
2:48
So
2:49
as
2:50
some
2:50
of
2:50
our
2:50
Omnitack
2:51
viewers
2:51
may
2:51
have
2:51
seen,
2:53
I
2:53
have
2:54
started
2:54
a
2:54
new
2:55
series
2:55
along
2:56
with
2:57
retail
2:58
stylist
2:58
Ann
2:59
Marshik.
2:59
And
2:59
we
3:00
have
3:00
been
3:00
diving
3:01
into
3:01
fashion's
3:02
missing
3:02
middle,
3:03
Chris,
3:03
which
3:03
is
3:04
covering
3:04
all.
3:05
It's.
3:06
It's
3:06
all
3:06
the
3:07
fashion
3:07
retailers
3:08
that
3:08
still
3:09
have
3:09
fashionable
3:10
products
3:11
and
3:11
there's
3:11
still
3:12
style
3:12
to
3:12
be
3:12
found.
3:12
That's
3:13
not
3:13
fast
3:13
fashion
3:14
and
3:14
that's
3:14
not
3:15
super
3:15
high
3:16
end
3:16
luxury.
3:16
And
3:17
so
3:17
this
3:17
week
3:17
we
3:18
just
3:18
released
3:18
our
3:18
last
3:18
one.
3:19
We
3:19
covered
3:20
Lands
3:20
End.
3:21
So
3:21
there
3:22
are
3:22
some
3:22
really
3:22
great
3:23
things,
3:23
including
3:23
this
3:23
dominant
3:24
sweater
3:24
at
3:24
Land's
3:25
End.
3:25
And
3:26
especially
3:26
for
3:26
the
3:26
gentleman,
3:27
Chris.
3:27
Especially
3:28
for
3:28
the
3:28
gentleman
3:29
who
3:29
appreciate.
3:30
This
3:30
is
3:30
actually
3:30
a
3:30
men's
3:31
Donegal
3:31
sweater
3:32
that
3:32
I'm
3:32
wearing
3:32
today.
3:33
Sweater.
3:34
Wow.
3:35
You
3:35
can
3:35
have
3:35
your
3:35
very
3:36
own
3:36
Donegal
3:36
sweater
3:37
from
3:37
Donegal
3:38
County.
3:38
Is
3:39
that
3:39
what
3:39
you
3:39
said?
3:39
Donegal
3:40
County.
3:40
Done.
3:40
County.
3:41
Yeah,
3:41
yeah.
3:41
County
3:41
Donegal.
3:42
Yes,
3:42
Donegal.
3:43
Okay.
3:44
But
3:44
Ann,
3:44
so.
3:44
So
3:44
I
3:45
want
3:45
to
3:45
make
3:45
sure
3:45
I
3:45
understand
3:45
this
3:45
for
3:46
the
3:46
audience.
3:46
So
3:46
middle.
3:47
Middle
3:48
is
3:49
meant
3:49
to
3:49
connote
3:50
the
3:50
middle
3:50
part
3:51
between
3:51
fashion
3:52
and
3:52
high
3:52
end
3:52
luxury.
3:53
Not
3:53
middle
3:53
aged.
3:54
Right?
3:54
That's
3:54
not.
3:55
Or
3:55
is
3:55
it
3:55
a
3:55
little
3:55
bit
3:55
of
3:56
both?
3:56
I
3:56
mean,
3:56
what
3:57
are.
3:57
You
3:57
can
3:57
define
3:58
your
3:58
own
3:58
middle?
3:59
We
3:59
are
4:00
exploring
4:01
specifically
4:02
retailers
4:03
who
4:03
are
4:03
at
4:04
the
4:04
malls.
4:05
Land
4:05
Zen
4:05
is
4:06
at
4:06
a
4:06
lot
4:06
of
4:06
local
4:06
strip
4:07
malls.
4:07
So
4:08
like
4:08
something
4:08
that's
4:09
middle
4:09
of
4:09
the
4:09
road,
4:10
price
4:10
point.
4:10
But
4:10
if
4:10
you're
4:11
middle
4:11
aged
4:12
as
4:12
I
4:12
am,
4:13
you
4:13
could
4:13
also
4:14
use
4:15
this
4:15
as
4:16
your
4:16
moment
4:17
to
4:17
shine
4:17
with
4:18
fashion's
4:18
missing
4:18
middle.
4:19
That's
4:19
totally
4:19
fine.
4:20
Accepting
4:20
you.
4:20
Are
4:21
we.
4:22
Are
4:22
we
4:22
middle
4:22
aged
4:23
now?
4:23
Are.
4:23
Is
4:23
that
4:24
true?
4:24
Is
4:24
that.
4:24
Is
4:24
that
4:24
what
4:25
we
4:25
are?
4:25
Are
4:25
we
4:25
technically
4:26
middle
4:26
aged?
4:27
I
4:27
mean,
4:27
I
4:27
think
4:27
so,
4:28
right?
4:28
Like,
4:28
what's
4:29
the
4:29
life
4:29
expectancy?
4:29
Kind
4:30
of
4:30
like
4:30
80,
4:30
kind
4:31
of.
4:31
Yeah.
4:32
I'm
4:32
more
4:32
than
4:32
halfway
4:33
there,
4:33
so
4:33
I
4:33
must
4:33
be
4:33
middle
4:34
aged.
4:34
Yeah,
4:34
I
4:34
think
4:34
it's
4:34
like
4:35
74
4:35
or
4:36
72
4:36
for
4:36
a
4:36
guy.
4:37
You're
4:37
gonna
4:37
outlive
4:38
me.
4:38
But
4:38
I
4:38
think,
4:38
yeah,
4:39
I
4:39
think.
4:39
Yeah,
4:40
that's.
4:40
That's
4:40
a
4:40
scary
4:41
thought.
4:41
To
4:41
start
4:41
this
4:42
podcast,
4:42
I
4:42
think.
4:43
I
4:43
think
4:43
we
4:43
better
4:43
get
4:43
to
4:44
some
4:44
fun
4:44
headlines
4:44
now.
4:45
Anne,
4:45
what
4:45
do
4:45
you
4:45
think?
4:46
Okay,
4:46
let's
4:47
go
4:47
into
4:47
it.
4:47
Now
4:47
that
4:47
you've
4:48
already
4:48
made
4:49
our
4:49
death,
4:50
our
4:50
eminent
4:50
death
4:51
feel
4:51
even
4:52
closer
4:52
than
4:52
it
4:53
should
4:53
be,
4:54
we
4:54
should
4:54
definitely
4:54
get
4:55
headlines.
4:56
I've
4:57
got
4:57
less
4:57
than
4:57
30
4:58
years.
4:58
Okay.
4:58
All
4:58
right.
4:59
It's
4:59
this
4:59
week's
4:59
Fast
5:00
Five.
5:00
We've
5:01
got
5:01
news
5:01
on
5:01
elf
5:02
beauty
5:02
expanding
5:03
in
5:03
Dollar
5:03
General.
5:04
A
5:04
flurry
5:04
of
5:05
announcements
5:05
From
5:06
Instacart
5:06
surrounding
5:07
its
5:07
connected
5:08
store
5:08
initiative,
5:09
Lowe's
5:09
debuting
5:10
a
5:10
new
5:10
home
5:11
platform
5:11
for
5:11
its
5:11
loyalty
5:12
members
5:13
and
5:13
Amazon
5:13
opening
5:14
up
5:14
eight
5:14
new
5:15
Amazon
5:15
Fresh
5:16
stores.
5:16
But
5:17
we
5:17
begin
5:17
today
5:18
with
5:18
news
5:18
that
5:19
is
5:19
just
5:19
too
5:20
good
5:20
to
5:21
keep
5:21
under
5:21
lock
5:22
and
5:22
key.
5:22
And
5:22
do
5:23
you
5:23
see
5:23
what
5:23
I
5:23
did
5:23
there?
5:24
I
5:24
did,
5:24
I
5:24
did.
5:25
Brilliant
5:25
transition,
5:26
Chris.
5:26
Headline
5:27
number
5:27
one.
5:28
I
5:28
worked
5:28
hard
5:28
on
5:29
that
5:29
one.
5:29
I
5:29
know,
5:30
I
5:30
know
5:30
you
5:30
did.
5:31
Walmart
5:32
is
5:32
testing
5:32
new
5:32
technology
5:33
in
5:33
stores
5:33
that
5:33
would
5:34
let
5:34
people
5:34
open
5:35
security
5:35
locks
5:35
for
5:36
products
5:36
with
5:37
their
5:37
cell
5:37
phones.
5:38
According
5:38
to
5:38
Bloomberg,
5:39
the
5:39
technology
5:39
is
5:40
currently
5:40
live
5:40
in
5:40
a
5:40
few
5:40
hundred
5:41
Walmart
5:41
stores
5:41
and
5:42
right
5:42
now
5:42
only
5:42
allows
5:43
employees
5:43
to
5:43
unlock
5:44
cases
5:44
without
5:44
manually
5:45
using
5:45
keys.
5:46
Well,
5:46
the
5:46
company
5:47
is
5:47
rolling
5:47
out
5:47
the
5:47
test
5:48
to
5:48
its
5:48
employees
5:49
first.
5:49
It
5:49
has
5:49
reportedly
5:50
also
5:51
discussed
5:51
extending
5:52
mobile
5:52
unlocking
5:53
to
5:53
Walmart
5:54
plus
5:54
loyalty
5:55
members.
5:56
Chris,
5:57
this
5:57
is
5:57
also
5:58
where
5:58
AM
5:59
is
5:59
going
6:00
to
6:00
put
6:00
you
6:00
on
6:00
the
6:01
spot
6:01
with
6:02
the
6:02
A&M
6:02
CRG
6:03
question,
6:04
Chris.
6:05
They
6:05
want
6:05
to
6:05
know
6:06
being
6:07
able
6:07
to
6:07
unlock
6:08
secured
6:08
products
6:08
on
6:09
shelf
6:09
yourself
6:10
versus
6:11
waiting
6:11
for
6:11
employees
6:11
would
6:12
be
6:12
a
6:12
meaningful
6:12
time
6:13
saver
6:13
and
6:14
consumer
6:14
experience
6:15
benefit.
6:15
But
6:16
Chris,
6:17
would
6:17
you
6:17
have
6:17
any
6:18
concerns
6:19
about
6:19
the
6:19
exclusivity
6:20
of
6:20
restricting
6:21
this
6:21
to
6:21
Walmart
6:22
plus
6:22
members?
6:24
Ooh,
6:24
and
6:25
that
6:25
is
6:25
an
6:26
awesome
6:26
question.
6:27
We're
6:27
starting
6:27
out
6:27
hot.
6:28
Right
6:28
out
6:28
of
6:28
the
6:28
gates.
6:29
My
6:30
short
6:30
answer
6:30
to
6:30
that
6:31
question
6:31
is
6:32
100%
6:33
yes.
6:33
I
6:33
would
6:34
have
6:34
probably
6:34
have
6:35
concerns,
6:35
yes.
6:36
But
6:36
I'll
6:36
come
6:36
back
6:36
to
6:37
that
6:37
in
6:37
a
6:37
second
6:37
because
6:37
I
6:38
think
6:38
there's
6:38
a
6:38
lot
6:38
of
6:38
ground
6:39
to
6:39
cover
6:39
with
6:39
this
6:39
story.
6:40
So
6:40
first
6:40
of
6:40
all,
6:41
I
6:42
love
6:42
this
6:42
idea
6:42
as
6:42
a
6:43
test.
6:43
You
6:44
know,
6:44
having
6:44
worked
6:45
in
6:45
a
6:45
Target
6:45
store
6:46
where
6:47
I
6:47
had
6:47
to
6:47
find
6:48
a
6:48
key
6:48
to
6:48
unlock
6:49
the
6:49
video
6:49
game
6:49
cabinets
6:50
when
6:50
I
6:50
did
6:50
not
6:50
have
6:51
one,
6:51
was
6:51
always
6:52
a
6:52
major
6:52
pain
6:52
in
6:52
the
6:53
ass
6:53
and
6:53
was
6:53
definitely
6:54
a
6:54
big
6:54
customer
6:55
disappointment
6:55
when,
6:56
you
6:56
know,
6:56
you
6:56
go
6:56
to
6:56
ask
6:57
the
6:57
employee
6:57
that
6:57
doesn't
6:58
have
6:58
it
6:58
and
6:58
you
6:58
don't
6:58
have
6:59
it
6:59
and
6:59
you
6:59
just
6:59
gotta
6:59
wait
6:59
and
6:59
you
7:00
gotta
7:00
find
7:00
it.
7:00
And
7:01
there's
7:01
far
7:01
more
7:01
mobile
7:02
devices
7:02
going
7:02
around
7:03
in
7:03
a
7:03
store
7:03
than
7:03
there
7:04
are
7:04
like
7:04
sets
7:04
of
7:04
keys.
7:05
That's
7:05
my
7:05
opinion
7:06
anyway.
7:06
Right.
7:07
So,
7:08
you
7:08
know,
7:08
with
7:08
that
7:08
said,
7:09
I
7:09
think
7:09
enabling
7:10
employees
7:10
to
7:11
unlock
7:11
cabinets
7:11
via
7:12
mobile
7:12
devices,
7:15
you
7:15
can
7:15
also
7:16
personally
7:16
identify
7:17
the
7:17
user
7:17
that
7:18
way
7:18
too,
7:18
which
7:18
when
7:18
in
7:19
comparison
7:19
to
7:19
a
7:19
key,
7:19
you
7:20
can
7:20
give
7:20
that
7:20
key
7:20
to
7:20
anyone
7:21
you
7:21
don't
7:21
know
7:21
who's
7:21
unlocking
7:22
that
7:22
cabinet.
7:22
So
7:22
that
7:23
has,
7:23
you
7:23
know,
7:23
shrink
7:24
implications
7:24
as
7:25
well.
7:25
So
7:26
all
7:26
that
7:26
makes
7:26
this
7:27
a
7:27
big
7:27
win
7:27
in
7:27
my
7:28
book
7:28
from
7:28
a
7:28
test
7:29
perspective.
7:30
But
7:31
now
7:31
the
7:32
rumors
7:32
that
7:32
they're
7:32
going
7:32
to
7:32
be
7:33
again
7:33
experimenting
7:33
this,
7:34
experimenting
7:35
with
7:35
this
7:35
for
7:36
Walmart
7:36
Plus,
7:36
I
7:36
hate
7:37
that
7:37
idea.
7:38
Oh
7:38
really?
7:38
Because
7:39
Walmart
7:39
is.
7:39
Yeah,
7:40
I
7:40
Hate
7:40
it,
7:40
Ann,
7:40
because
7:41
Walmart's
7:41
essentially
7:41
saying
7:42
it
7:42
to
7:42
its
7:42
customers.
7:43
Look,
7:44
you're
7:44
okay
7:44
to
7:45
unlock
7:45
the
7:45
cabinets
7:45
because
7:46
you're
7:46
paying
7:46
us
7:47
$98
7:48
per
7:48
year.
7:49
That
7:49
just
7:49
doesn't
7:49
smell
7:50
right
7:50
to
7:50
me.
7:51
Like,
7:51
why
7:51
can
7:51
I
7:51
get
7:52
my
7:52
Tide
7:52
from
7:52
a
7:53
cabinet?
7:53
Because
7:53
I'm
7:53
paying
7:53
$98
7:54
per
7:54
year,
7:54
I'm
7:55
going
7:55
into
7:55
Walmart,
7:55
I
7:55
should
7:55
be
7:56
able
7:56
to
7:56
get
7:56
the
7:56
same
7:56
benefits.
7:57
So
7:57
I'm
7:57
all
7:58
for
7:58
experimenting
7:59
with
7:59
the
7:59
Walmart
8:00
app
8:01
being
8:01
a
8:01
tool
8:01
to
8:02
unlock
8:02
a
8:02
cabinet,
8:03
but
8:03
not
8:03
Walmart
8:04
Plus.
8:04
It's
8:04
just,
8:04
it's
8:05
not
8:05
in
8:05
the
8:05
ethos
8:06
of
8:06
Walmart.
8:07
And
8:07
the
8:07
other
8:07
point
8:07
I
8:07
would
8:08
make,
8:08
even
8:08
with
8:08
the
8:08
Walmart
8:09
app,
8:09
you
8:09
could
8:09
put
8:10
some
8:10
type
8:10
of
8:10
extra
8:11
identity
8:11
verification
8:12
in
8:13
that
8:13
app
8:13
to
8:14
enable
8:14
any
8:15
consumer
8:16
to
8:16
unlock
8:16
a
8:17
cabinet.
8:17
So,
8:18
so,
8:18
so
8:18
that's
8:19
why
8:19
I
8:19
like,
8:19
I
8:20
like
8:20
where
8:20
this
8:20
could
8:21
go.
8:21
But
8:21
at
8:21
the
8:21
end
8:21
of
8:21
the
8:22
day,
8:22
I
8:22
hate
8:22
the
8:22
idea
8:22
of
8:23
Walmart
8:23
plus
8:23
being
8:24
the
8:24
conduit
8:25
by
8:25
which
8:25
people
8:26
as
8:26
consumers
8:27
can
8:27
unlock
8:27
these
8:27
cabinets.
8:28
What
8:28
do
8:28
you
8:28
think?
8:29
I
8:29
mean,
8:29
you
8:29
sound
8:29
like
8:29
you
8:29
disagree.
8:30
I
8:31
mean,
8:31
I
8:31
think
8:32
that
8:32
there's
8:32
a
8:32
huge
8:33
opportunity
8:33
here
8:34
and
8:34
I
8:34
think
8:34
you're
8:34
nailing
8:35
it
8:35
with
8:35
the
8:35
Walmart
8:36
app.
8:36
I
8:36
think
8:37
that
8:38
very
8:38
similar
8:39
to
8:39
how
8:40
Target
8:40
is
8:40
doing,
8:41
like
8:41
Target
8:42
Circle
8:42
I
8:42
think
8:42
is
8:42
a
8:42
great
8:43
analog
8:43
for
8:43
this
8:44
where
8:44
you
8:44
don't
8:44
have
8:44
to
8:45
pay
8:45
to
8:45
be
8:45
part
8:45
of
8:46
Target
8:46
Circle.
8:46
It's
8:46
just
8:47
the
8:47
basic
8:47
loyalty
8:48
program.
8:48
I
8:48
do
8:48
think
8:49
that
8:49
it
8:49
would
8:49
be
8:49
okay
8:50
for
8:50
Walmart
8:51
to
8:51
include
8:51
this
8:52
as
8:52
part
8:52
of
8:52
the
8:52
perks
8:52
of
8:53
a
8:53
regular
8:53
loyalty
8:54
program.
8:54
I
8:55
don't
8:55
know
8:55
that
8:56
it
8:56
makes
8:56
sense
8:57
for
8:57
us
8:57
to
8:57
have,
8:58
you
8:58
know,
8:58
for
8:58
it
8:58
to
8:59
just
8:59
be
8:59
for
8:59
Walmart
9:00
plus
9:00
members.
9:00
But
9:01
I
9:01
think,
9:01
like,
9:02
this
9:02
is
9:02
a
9:02
huge
9:03
advantage
9:03
and
9:03
it
9:04
should,
9:04
you
9:05
know,
9:05
there
9:05
should
9:05
be
9:05
some
9:06
identifier
9:06
if
9:07
this
9:07
is
9:07
truly
9:07
the
9:08
way
9:08
that
9:08
Walmart's
9:09
going
9:09
to
9:09
go
9:09
about
9:09
this.
9:09
And
9:10
I
9:10
still
9:10
don't
9:10
know
9:10
that
9:10
I
9:10
agree
9:11
that,
9:11
you
9:12
know,
9:12
keeping
9:12
things
9:13
under
9:13
lock
9:13
and
9:13
key
9:14
is
9:14
the
9:14
best
9:14
experience
9:15
as
9:15
it
9:15
is.
9:16
Like,
9:16
I'm,
9:16
I'm
9:16
much
9:17
more.
9:17
That's
9:17
a
9:17
whole
9:17
another
9:18
point.
9:18
Yeah,
9:18
I'm
9:18
much
9:19
more
9:19
of
9:19
a
9:19
proponent
9:20
of
9:20
going
9:20
the
9:20
Sam's
9:21
Club
9:21
way
9:21
of
9:22
things
9:22
where,
9:22
you
9:22
know,
9:23
you're
9:23
identifying
9:23
yourself
9:24
upon
9:24
entering
9:25
and
9:25
then
9:25
you,
9:25
you
9:26
just,
9:26
you'd
9:26
have
9:26
zero
9:27
disruption
9:27
to
9:27
the
9:27
shopping
9:28
experience.
9:29
I
9:29
also
9:30
think,
9:30
like,
9:30
if
9:31
now
9:31
customers
9:32
are
9:32
opening
9:32
up
9:32
the
9:33
doors,
9:33
like,
9:33
how
9:34
do
9:34
they
9:34
get
9:34
locked
9:35
again?
9:35
Like,
9:35
I
9:35
haven't
9:35
seen
9:36
these
9:36
devices.
9:37
I
9:37
know
9:37
a
9:37
lot
9:37
of
9:38
retailers
9:38
are
9:38
testing
9:38
them,
9:38
but
9:39
I
9:39
haven't
9:39
seen
9:39
these
9:39
devices
9:40
firsthand
9:40
for
9:41
myself.
9:41
So
9:41
something
9:42
kind
9:42
of
9:42
makes
9:42
me
9:43
curious
9:43
about,
9:43
like,
9:44
is
9:44
this
9:44
really
9:44
going
9:44
to
9:44
Stop
9:45
shrink
9:45
in
9:45
the
9:46
long
9:46
term,
9:46
if,
9:47
you
9:47
know,
9:47
somebody
9:48
leaves
9:48
the
9:48
door
9:49
open
9:49
or
9:49
something
9:49
happens
9:50
after
9:50
they
9:50
grab
9:50
their
9:51
soap
9:51
and
9:52
knowing,
9:52
you
9:52
know,
9:52
just
9:53
the
9:54
traffic
9:54
and
9:54
throughput
9:55
into
9:55
a
9:56
mass
9:56
merchandise
9:57
store
9:57
like
9:57
a
9:57
Walmart,
9:58
like,
9:58
that's
9:58
bound
9:59
to
9:59
happen.
9:59
So
10:00
I
10:00
guess
10:00
I
10:00
have
10:01
a
10:01
lot
10:01
of
10:01
concerns
10:01
about,
10:02
like,
10:02
the
10:03
bigger
10:03
problem
10:04
here
10:04
of
10:05
how
10:05
are
10:05
you
10:05
going
10:05
to
10:06
identify
10:07
who's
10:07
in
10:07
your
10:07
store
10:08
and
10:08
provide
10:08
an
10:09
optimal
10:09
shopping
10:10
experience
10:10
for
10:10
those
10:10
people.
10:11
And
10:11
I
10:11
think
10:11
that
10:12
it's,
10:12
you
10:12
know,
10:13
having,
10:13
having
10:14
an
10:14
app
10:14
identify
10:15
you
10:15
that
10:15
you
10:15
don't
10:16
have
10:16
to
10:16
pay
10:16
for,
10:17
that's
10:18
one
10:18
way
10:18
of
10:18
doing
10:18
it.
10:18
But
10:18
I
10:19
really
10:19
think
10:19
it
10:19
gets
10:19
down
10:20
to
10:20
the
10:20
bigger
10:20
issue
10:20
of,
10:21
like,
10:21
how
10:21
are
10:21
you
10:21
doing
10:22
controlled
10:22
entry
10:22
and
10:22
exit
10:23
of
10:23
the
10:23
store?
10:23
Or
10:24
like,
10:24
what's
10:25
the
10:25
real
10:25
investment
10:25
to
10:26
make
10:26
this
10:26
shopping
10:27
experience
10:27
optimal
10:28
for
10:28
the
10:28
future?
10:30
Yeah,
10:30
it's
10:30
funny,
10:31
my
10:31
mind
10:31
wanted
10:31
to
10:31
go
10:32
there
10:32
too,
10:32
like
10:32
the
10:32
controlled
10:33
entry
10:33
and
10:33
exit
10:34
point.
10:34
But
10:34
the
10:34
one
10:34
thing
10:34
that
10:35
I
10:35
don't
10:35
think
10:35
any
10:35
of
10:35
us
10:35
really
10:36
understand
10:36
yet
10:36
too,
10:36
is
10:37
how
10:38
much,
10:38
how
10:38
much
10:38
of
10:39
the
10:39
shrink
10:39
problem
10:40
is
10:40
employee
10:40
related
10:41
versus
10:41
how
10:41
much
10:41
is
10:41
consumer
10:42
related
10:42
too.
10:42
So
10:43
in
10:43
a
10:43
way
10:44
this
10:44
helps
10:45
solve
10:45
the
10:45
employee
10:46
issue,
10:47
which
10:47
a
10:48
controlled
10:48
entry
10:48
and
10:48
exit
10:49
doesn't
10:49
necessarily.
10:50
Now,
10:50
my
10:50
hunch
10:50
is
10:51
that
10:51
it's
10:51
still
10:51
a
10:51
little
10:52
bit
10:52
of
10:52
both
10:52
and
10:52
probably
10:53
more
10:53
on
10:53
the
10:53
consumer
10:53
side
10:54
than
10:54
the
10:54
employee
10:55
side,
10:55
quite
10:55
honestly,
10:55
because
10:56
you
10:56
can
10:56
monitor
10:56
your
10:56
employees
10:57
a
10:57
lot
10:57
more
10:57
closely
10:57
than
10:57
you
10:58
can
10:58
your
10:58
consumers,
10:59
and
10:59
you
10:59
can
10:59
take
10:59
action
11:00
on
11:00
them
11:00
much
11:01
more
11:01
swiftly
11:01
than
11:01
you
11:02
can
11:02
your
11:02
consumers
11:03
too.
11:03
So,
11:04
yeah,
11:04
I
11:04
think
11:04
at
11:04
the
11:04
end
11:04
of
11:04
the
11:05
day,
11:05
like,
11:05
you're
11:05
right.
11:05
Like,
11:06
if
11:06
this
11:06
is
11:06
the
11:06
experience
11:07
that
11:07
we're
11:07
going
11:07
to
11:07
end
11:07
up
11:08
creating,
11:08
it's
11:08
not
11:08
a
11:09
great
11:09
experience.
11:09
And
11:09
I'd
11:10
rather
11:10
just,
11:10
you
11:11
know,
11:11
come
11:11
up
11:11
with
11:11
some
11:11
new
11:12
way
11:12
to
11:12
identify,
11:12
identify
11:13
myself
11:13
at
11:14
entry.
11:14
Like,
11:14
whether
11:15
it's
11:15
like,
11:15
hey,
11:15
do
11:16
I
11:16
have
11:16
to
11:16
show
11:16
my
11:16
id?
11:16
Do
11:17
I
11:17
have
11:17
to
11:17
get
11:17
my
11:17
credit
11:17
card
11:18
to
11:18
enter?
11:18
If
11:19
I
11:19
don't
11:19
have
11:19
one,
11:19
do
11:19
I
11:20
go
11:20
to
11:20
the
11:20
Walmart
11:20
help
11:21
desk
11:21
and
11:21
sign
11:21
up
11:21
for
11:21
one?
11:22
You
11:22
know,
11:22
so
11:22
you're
11:22
not
11:23
limiting
11:23
anyone,
11:24
you're
11:24
just
11:24
requiring
11:25
that
11:25
as
11:25
a
11:25
step
11:26
to
11:26
shop.
11:26
And,
11:27
and
11:27
you
11:27
know,
11:27
we've
11:27
talked
11:27
about
11:28
it
11:28
a
11:28
lot.
11:28
Do
11:28
we
11:28
start
11:28
to
11:29
see
11:29
that
11:29
more?
11:30
I
11:30
don't
11:30
know.
11:30
I
11:30
just
11:31
like
11:31
that
11:31
I'm
11:31
with
11:31
you.
11:32
I
11:32
like
11:32
that
11:32
idea
11:33
better
11:33
than
11:34
what
11:34
this
11:34
is
11:35
doing.
11:35
But
11:36
this,
11:36
given
11:36
the
11:37
constraints,
11:37
is
11:37
still
11:37
like,
11:38
I,
11:38
I
11:38
think
11:38
it's
11:38
a
11:38
smart
11:39
test,
11:39
particularly
11:39
for
11:39
the
11:40
employee
11:40
side
11:40
of
11:40
things.
11:41
Yeah,
11:42
I
11:42
mean,
11:42
I
11:42
think
11:42
the
11:42
other
11:43
thing
11:43
too
11:43
is
11:43
like,
11:44
they're,
11:44
you
11:45
know,
11:45
do
11:45
you
11:46
feel
11:46
the
11:46
same
11:46
way
11:46
about
11:47
scan
11:47
and
11:47
go?
11:47
Like,
11:48
should
11:48
scan
11:48
And
11:48
Go
11:49
then
11:49
be
11:49
limited
11:49
just
11:50
to
11:50
Walmart
11:50
plus
11:51
members
11:51
like
11:52
it
11:52
is
11:52
right
11:52
now
11:52
too.
11:53
So
11:53
like
11:54
could
11:55
you
11:55
start
11:55
to
11:55
unlock
11:56
that?
11:56
If
11:57
again
11:57
like
11:57
does
11:57
Walmart
11:58
to
11:58
your
11:58
point
11:59
because
11:59
they,
12:00
they
12:00
have
12:00
this
12:00
ethos
12:01
like
12:01
do
12:01
you
12:02
just
12:02
create
12:03
new
12:03
abilities
12:04
in
12:04
the
12:04
app
12:04
because
12:05
Walmart's
12:05
still
12:05
getting
12:05
data
12:06
from
12:06
the
12:06
customers,
12:07
then
12:07
they're
12:07
still
12:08
identifying
12:08
the
12:08
customers
12:09
in
12:09
that
12:09
scenario.
12:11
But
12:11
can
12:11
it
12:12
be
12:12
something
12:12
that's
12:13
available
12:13
to
12:13
everyone
12:14
versus
12:14
you
12:14
know,
12:15
just
12:15
people
12:15
who
12:15
are
12:15
paying
12:16
that,
12:16
that
12:16
upper
12:17
level
12:17
Wallet
12:17
Plus?
12:18
Yeah.
12:18
And
12:19
we're
12:19
going
12:19
to
12:19
go
12:19
long
12:19
here
12:19
on
12:19
this
12:20
one
12:20
in
12:20
particular
12:21
because
12:21
this,
12:21
there's
12:22
a
12:22
lot
12:22
here
12:22
in
12:23
this
12:23
story.
12:23
And
12:24
your
12:24
question
12:24
about
12:24
Scan
12:25
and
12:25
Go
12:25
is
12:26
interesting
12:26
too
12:26
because
12:26
I
12:27
had
12:27
a
12:27
conversation
12:27
with
12:27
the
12:27
Business
12:28
Insider
12:28
reporter
12:28
this
12:29
week.
12:29
He
12:29
asked
12:29
me
12:29
that
12:29
exact
12:30
same
12:30
question,
12:31
you
12:31
know,
12:31
and
12:31
what
12:32
I
12:32
told
12:32
him
12:32
is
12:32
like
12:32
Scan
12:33
and
12:33
Go
12:33
is
12:34
standing
12:34
scanning.
12:34
Go
12:34
is
12:35
an
12:35
opt
12:35
in
12:35
to
12:35
use.
12:36
I
12:36
can
12:36
choose
12:37
to
12:37
shop
12:37
the
12:37
store
12:38
that
12:38
way
12:39
but
12:39
unfortunately
12:39
if
12:39
I
12:40
want
12:40
to
12:40
go
12:40
buy
12:40
it
12:40
by
12:40
tide
12:41
behind
12:41
a
12:41
locking
12:42
cabinet,
12:42
everyone
12:43
is
12:43
forced
12:43
to
12:43
shop
12:44
that
12:44
way.
12:44
That's
12:44
why
12:44
this
12:45
feels
12:45
different
12:45
to
12:46
me.
12:46
And
12:46
it's
12:47
asking
12:47
the
12:47
Walmart,
12:48
it's
12:48
delineating
12:48
the
12:49
Walmart
12:49
clusters
12:49
too
12:50
much
12:50
if
12:50
you
12:50
go
12:50
the
12:50
Walmart
12:51
plus
12:51
angle
12:52
to
12:52
unlock
12:52
the
12:52
cabinet.
12:53
So
12:53
I
12:54
don't
12:54
know.
12:54
But
12:54
yeah,
12:54
there's,
12:55
there's
12:55
a
12:55
lot
12:55
of
12:55
ground
12:56
on
12:56
this
12:56
story
12:56
that
12:57
just
12:57
makes
12:57
your
12:57
mind
12:58
go,
12:58
whoa,
12:59
let
12:59
me
12:59
stop
12:59
and
13:00
think
13:00
about
13:00
what
13:00
the
13:00
right
13:00
approach
13:01
is
13:01
here.
13:02
All
13:02
right.
13:02
Headline
13:03
number
13:03
two
13:03
in
13:03
its
13:04
earnings
13:04
call
13:05
last
13:05
Wednesday,
13:05
Elf
13:06
Beauty
13:06
CEO
13:07
announced
13:07
plans
13:08
to
13:08
expand
13:08
with
13:08
Dollar
13:09
General
13:09
stores.
13:10
Quote
13:10
we're
13:11
pleased
13:11
to
13:11
announce
13:12
we'll
13:12
be
13:12
expanding
13:13
will
13:14
be
13:14
expanding
13:14
Elf
13:14
to
13:15
a
13:15
subset
13:15
of
13:15
Dollar
13:16
General
13:16
stores
13:16
in
13:17
November.
13:17
Elf
13:18
Beauty
13:18
CEO
13:19
Tarang
13:19
P.
13:20
Amin
13:20
said
13:21
during
13:21
the
13:21
brand's
13:22
2025
13:22
Q2
13:23
earnings
13:23
call
13:23
on
13:24
Wednesday.
13:25
And
13:25
as
13:25
restated
13:26
by
13:26
Glossy
13:27
quote,
13:27
Dollar
13:27
General
13:28
has
13:28
a
13:28
stated
13:28
strategy
13:29
of
13:29
serving
13:29
the
13:30
underserved
13:30
with
13:31
80%
13:31
of
13:31
its
13:32
stores
13:32
serving
13:32
markets
13:33
of
13:33
20,
13:33
000
13:34
people
13:34
or
13:34
less.
13:35
With
13:35
this
13:35
launch,
13:36
we
13:36
hold
13:36
true
13:36
to
13:36
our
13:37
mission
13:37
to
13:37
democratize
13:38
access
13:40
who
13:40
otherwise
13:40
wouldn't
13:41
have
13:41
the
13:41
best
13:41
of
13:42
beauty,
13:42
particularly
13:43
in
13:43
rural
13:44
areas
13:44
which
13:45
have
13:45
traditionally
13:46
been
13:46
served
13:46
by
13:47
only
13:47
the
13:47
major
13:48
legacy
13:48
brands.
13:49
And
13:50
yes,
13:50
how
13:50
will
13:51
Elf
13:51
Beauty's
13:51
expansion
13:52
into
13:52
Dollar
13:53
General
13:53
impact
13:54
the
13:54
beauty
13:54
retail
13:55
landscape?
13:55
What
13:56
is
13:56
your
13:56
take
13:56
on
13:56
this
13:57
headline?
13:58
This
13:58
is
13:58
a
13:59
massive
13:59
opportunity
14:00
for
14:00
E
14:00
L
14:00
F
14:00
and
14:00
I
14:01
cannot
14:01
wait
14:02
to
14:02
see
14:03
what
14:03
this,
14:04
this
14:04
test
14:05
proves
14:06
out
14:06
for
14:06
them
14:06
because
14:07
I
14:07
think
14:07
that
14:08
you,
14:08
you
14:08
traditionally
14:09
look
14:09
at
14:09
the
14:09
dollar
14:09
store
14:10
market
14:10
and
14:10
it's
14:10
the,
14:11
it's
14:11
the
14:11
legacy
14:12
brands
14:12
that
14:12
are
14:12
in
14:12
there,
14:13
the
14:13
Maybellines,
14:14
the
14:14
COVID
14:14
Girls,
14:15
you
14:15
know,
14:15
it's,
14:15
it's
14:16
middle
14:16
of
14:16
the
14:16
road
14:16
product
14:17
and
14:17
for
14:17
those
14:17
who
14:17
aren't
14:18
familiar
14:18
with
14:18
elf,
14:19
it's
14:19
really
14:19
this
14:20
like
14:20
elevated
14:21
beauty
14:21
product.
14:21
If
14:21
you
14:22
look
14:22
online
14:23
like
14:23
this
14:23
product
14:24
wins
14:24
consistently
14:25
time
14:25
after
14:26
time
14:26
wins
14:26
awards
14:27
for
14:27
being
14:27
like
14:28
best
14:28
in
14:28
beauty.
14:29
And
14:29
it
14:29
really
14:30
is
14:30
kind
14:30
of
14:30
that,
14:31
that
14:31
upper,
14:33
lower
14:34
end
14:34
tier,
14:34
like
14:34
the
14:34
top
14:35
of
14:35
the
14:35
lower
14:35
end
14:36
tier
14:36
pricing.
14:37
But
14:37
you
14:38
get
14:38
really
14:39
great
14:39
higher
14:39
quality
14:40
products
14:40
than
14:40
you
14:41
do
14:41
with
14:41
a
14:41
lot
14:41
of
14:41
the
14:41
legacy
14:42
brands.
14:42
And
14:42
so
14:42
I
14:43
think,
14:43
you
14:43
know,
14:44
what
14:44
really,
14:45
what
14:45
really
14:45
was
14:45
an
14:45
eye
14:46
opener
14:46
for
14:46
me
14:46
when
14:46
I
14:46
heard
14:47
this
14:47
was
14:48
an
14:49
experience
14:49
I
14:49
had
14:49
recently
14:50
where
14:50
my
14:50
kids,
14:50
they
14:50
wanted
14:51
to
14:51
go
14:51
to
14:51
the
14:52
five
14:52
below
14:53
dollar
14:53
store
14:54
and
14:55
I
14:55
was
14:55
surprised
14:55
when
14:56
I
14:56
was
14:56
in
14:56
there
14:56
with
14:56
them,
14:57
like
14:57
they
14:57
started
14:57
carrying
14:58
some
14:58
of
14:58
these
14:58
products
14:59
and
14:59
I
14:59
was
14:59
surprised
15:00
that
15:00
you
15:00
know,
15:01
typically
15:01
I
15:01
would
15:02
just
15:02
let
15:02
them
15:02
run
15:03
free
15:03
and
15:03
like
15:04
they
15:04
would
15:04
pick
15:04
out
15:04
their
15:04
stuff
15:05
and
15:05
we'd
15:05
go
15:05
check
15:05
out.
15:06
But
15:06
I
15:06
was
15:06
actually
15:07
surprised
15:07
that
15:07
I
15:07
was,
15:08
I
15:08
was
15:08
in
15:09
the
15:09
beauty
15:09
section
15:09
just
15:10
checking
15:10
it
15:10
out
15:10
and
15:11
sure
15:11
enough,
15:11
you
15:11
know,
15:12
they
15:12
have
15:12
some
15:12
of
15:12
these
15:12
products
15:13
that
15:13
ordinarily
15:14
I'd
15:14
have
15:14
to
15:14
go
15:14
to
15:14
a
15:15
Walmart
15:15
to
15:15
get
15:15
or
15:15
I'd
15:16
have
15:16
to
15:16
go
15:16
to
15:16
a
15:16
Target
15:17
to
15:17
get
15:17
and
15:18
now
15:18
I
15:18
could
15:18
get
15:19
those
15:19
products
15:19
in
15:19
that
15:20
same
15:20
place.
15:21
So
15:21
I
15:21
think
15:21
as
15:22
Dollar
15:22
General
15:22
especially
15:23
is
15:23
continuing
15:24
this
15:24
massive
15:25
expansion,
15:26
to
15:26
be
15:26
able
15:26
to
15:26
have
15:26
yet
15:27
another
15:27
product
15:27
for
15:28
me
15:28
to
15:28
pick
15:28
up
15:29
while
15:29
I'm
15:30
on
15:30
that
15:30
dollar
15:30
store
15:31
trip
15:32
could
15:32
prevent
15:33
me
15:33
potentially
15:34
from
15:34
having
15:34
to
15:35
make
15:35
another
15:35
trip
15:35
to
15:35
a
15:35
Target
15:36
or
15:36
Walmart
15:36
and
15:37
could
15:37
start
15:37
to
15:37
steal
15:37
share
15:38
from
15:38
some
15:38
of
15:38
those
15:38
stores.
15:39
So
15:39
I
15:39
love
15:40
this
15:40
move.
15:40
I
15:40
think
15:40
tons
15:41
of
15:41
opportunity,
15:42
especially
15:42
in
15:43
some
15:43
of
15:43
these
15:43
rural
15:43
areas
15:44
where
15:44
again
15:45
like
15:45
you
15:45
said
15:45
in
15:45
the
15:46
intro,
15:46
there's
15:47
not
15:47
access
15:47
to
15:47
these
15:48
high
15:48
quality
15:48
beauty
15:48
products,
15:49
especially
15:49
at
15:50
this
15:50
price
15:50
point.
15:50
So
15:50
I
15:50
love
15:51
it.
15:52
Right,
15:52
so
15:52
and
15:52
let's
15:53
play
15:53
a
15:53
game
15:53
here.
15:53
So
15:53
let's
15:53
say,
15:54
let's
15:54
say
15:54
like
15:54
10
15:54
years
15:55
from
15:55
now,
15:56
ELF
15:56
has
15:57
expanded
15:57
across
15:57
the
15:58
country
15:58
in
15:58
Dollar
15:58
General
15:58
stores.
15:59
They've
15:59
expanded
15:59
their
16:00
beauty
16:00
lines
16:01
in
16:01
general
16:01
across
16:01
Dollar
16:02
General
16:02
stores.
16:03
Who
16:03
wins
16:03
and
16:04
who
16:04
loses
16:04
in
16:05
that?
16:05
I
16:05
mean,
16:05
I
16:06
guess
16:06
we
16:06
know
16:06
who
16:06
wins,
16:07
who
16:07
loses
16:07
in
16:07
that.
16:08
If
16:08
in
16:09
that
16:09
eventuality,
16:10
should
16:10
that
16:10
happen
16:10
in
16:10
your
16:11
mind
16:11
in
16:11
the
16:11
landscape,
16:12
I.
16:12
Mean
16:13
I
16:13
think
16:13
that
16:13
you
16:13
start
16:14
to
16:14
look
16:14
at
16:15
the
16:16
product
16:16
set,
16:17
the
16:17
exclusivity
16:18
that
16:18
some
16:18
of
16:19
these
16:19
dollar
16:19
stores
16:19
are
16:19
getting
16:20
with
16:20
some
16:20
of
16:20
these
16:20
brands.
16:21
And
16:21
I
16:21
think,
16:21
like
16:21
I
16:21
said,
16:22
I
16:22
mean
16:22
I
16:22
think
16:22
you
16:22
start
16:23
to
16:23
look
16:23
at
16:23
Walmart
16:24
and
16:24
Target
16:24
really,
16:25
really
16:25
starting
16:26
to
16:26
be
16:26
in
16:27
a
16:27
position
16:28
even,
16:29
even,
16:29
you
16:29
know,
16:30
and
16:30
potentially
16:31
even
16:31
Amazon
16:31
for
16:32
some
16:32
of
16:32
these
16:32
same
16:32
day
16:32
purchases
16:33
like,
16:33
you
16:33
know,
16:34
Beauty
16:34
is
16:34
still
16:34
not
16:35
a
16:35
place
16:35
where
16:36
I
16:36
think
16:36
a
16:36
lot
16:36
of
16:36
people
16:37
are
16:37
going
16:38
to
16:38
Amazon
16:39
first
16:39
for
16:39
these
16:39
products.
16:40
But
16:41
yeah,
16:41
I
16:41
mean
16:41
you've
16:41
got
16:42
a
16:42
great
16:42
quality
16:42
product
16:43
here.
16:43
You're
16:43
saving
16:44
yourself
16:44
a
16:44
trip.
16:45
And
16:45
I
16:45
think,
16:45
you
16:46
know,
16:46
we've,
16:46
we're
16:47
starting
16:47
to
16:47
see
16:47
so
16:47
many
16:48
more
16:48
categories
16:48
and
16:49
so
16:49
many
16:49
more
16:49
reasons
16:50
to
16:50
shop
16:50
the
16:50
dollar
16:51
concept
16:51
both
16:52
from
16:52
an
16:53
product
16:53
availability
16:54
perspective
16:54
and
16:54
from
16:54
a
16:55
price
16:55
point
16:56
that,
16:56
that
16:57
I
16:57
think,
16:57
I
16:57
think
16:57
we
16:57
could
16:58
start
16:58
to
16:58
see
16:59
some
16:59
share
16:59
stolen
17:00
from,
17:00
from
17:00
a
17:00
Walmart.
17:01
But
17:02
what
17:02
about
17:02
you?
17:03
That's
17:03
interesting.
17:04
Yeah,
17:04
no,
17:05
I
17:05
mean
17:05
I
17:05
don't
17:06
disagree
17:06
with
17:06
you,
17:07
but
17:07
I
17:07
think,
17:07
I
17:07
think,
17:07
I
17:07
think
17:07
about
17:08
it
17:08
a
17:08
little
17:08
bit
17:08
differently.
17:08
I
17:09
think
17:09
if
17:09
you're
17:09
Walmart,
17:09
I
17:10
think
17:10
you're
17:10
okay
17:10
because
17:11
you
17:11
are
17:11
bolstered
17:11
by
17:12
the
17:12
grocery
17:12
trip.
17:13
You
17:13
might
17:13
lose
17:13
a
17:13
little
17:13
bit
17:14
of
17:14
your
17:14
business
17:14
in
17:14
the
17:15
category.
17:15
But
17:16
if
17:16
you're
17:16
the
17:16
beneficiary
17:17
of
17:17
an
17:18
auxiliary
17:18
trip,
17:19
like
17:19
your
17:19
point
17:19
about
17:20
the
17:20
trip
17:20
is
17:20
really
17:20
interesting.
17:21
So
17:21
by
17:21
that
17:21
I
17:22
mean
17:22
if
17:22
you're
17:22
a
17:22
Target
17:23
or
17:23
an
17:23
Alta,
17:24
this
17:24
move
17:25
I
17:25
think
17:25
hurts
17:25
you
17:26
big
17:26
time
17:26
over
17:27
time.
17:27
And
17:28
it
17:28
all
17:28
goes
17:28
back
17:28
to
17:29
me,
17:29
to
17:29
that
17:29
age
17:30
old
17:30
accent.
17:30
We've
17:30
discussed
17:31
and
17:31
debated
17:31
on
17:31
this
17:31
show
17:32
a
17:32
lot
17:33
and
17:33
involves
17:33
Clayton
17:33
Christian's
17:34
theory
17:34
of
17:34
low
17:35
end
17:35
disruptions.
17:36
That
17:36
customers
17:36
who
17:37
do
17:37
not
17:37
need
17:38
the
17:38
full
17:38
performance
17:39
valued
17:39
by
17:39
customers
17:40
at
17:40
the
17:40
high
17:40
end
17:40
of
17:40
the
17:41
market
17:41
will
17:41
therefore
17:42
always
17:42
go
17:43
where
17:43
their
17:43
needs
17:43
are
17:43
met
17:44
at
17:44
the
17:44
lowest
17:44
cost
17:45
to
17:45
them.
17:45
And
17:45
so
17:45
Dollar
17:46
General
17:46
is
17:47
serving
17:47
that
17:47
need
17:47
in
17:48
this
17:48
case.
17:48
And
17:49
so
17:49
that
17:49
cost
17:50
could
17:50
be
17:50
the
17:50
low
17:50
cost
17:51
of
17:51
the
17:51
items
17:51
at
17:51
Dollar
17:52
General
17:52
or
17:52
the
17:53
fact
17:53
that
17:53
as
17:53
you
17:53
mentioned
17:54
that
17:54
you
17:54
no
17:54
longer
17:55
need
17:55
to
17:55
take
17:55
that
17:55
extra
17:56
chip
17:56
to
17:56
a
17:56
Target
17:56
or
17:57
Ulta.
17:57
And
17:58
the
17:58
other
17:58
part
17:58
about
17:58
this
17:58
and
17:59
I
17:59
think
17:59
is
17:59
really
17:59
interesting
17:59
if
18:00
we
18:00
step
18:00
back,
18:01
Target
18:02
particularly
18:02
has
18:03
a
18:03
ton
18:03
of
18:03
risk
18:03
here
18:04
in
18:04
the
18:04
long
18:04
run
18:05
because
18:06
you
18:06
have
18:06
a
18:06
one
18:07
stop
18:08
mass
18:08
merchant
18:09
competitor
18:10
that
18:10
basically
18:11
is
18:11
Walmart
18:11
so
18:12
far
18:12
to
18:12
date.
18:13
But
18:13
with
18:13
this
18:13
elf
18:14
beauty
18:14
news,
18:14
you've
18:15
got
18:15
dollar
18:16
Generals
18:16
pushing
18:16
to
18:16
food
18:17
as
18:17
well.
18:17
You've
18:17
got
18:18
their
18:18
pop
18:18
shelf
18:19
concept
18:19
expanding.
18:20
That
18:21
day
18:21
could
18:21
be
18:21
coming
18:21
soon
18:22
when
18:22
there's
18:22
a
18:22
dollar
18:23
store
18:23
one
18:24
stop
18:24
shop
18:24
concept
18:25
here
18:25
in
18:25
the
18:25
next
18:25
five
18:26
to
18:26
ten
18:26
years
18:27
and,
18:28
and
18:28
that
18:28
when
18:29
that
18:29
happens,
18:30
Target's
18:30
not
18:31
going
18:31
to
18:31
know
18:31
what
18:31
hit
18:31
it
18:31
I
18:31
think
18:32
and
18:32
that's
18:32
why
18:32
this
18:32
is
18:33
a
18:33
really
18:33
interesting
18:34
headline
18:34
too.
18:35
Yeah,
18:35
I
18:35
don't,
18:36
I
18:36
don't
18:36
think
18:36
you
18:36
can
18:36
just
18:37
put
18:37
Target
18:37
in
18:37
that
18:37
category
18:38
though,
18:38
Chris.
18:38
I
18:39
still
18:39
think
18:39
Walmart's
18:40
at
18:40
risk
18:40
too,
18:40
especially
18:41
when
18:41
you
18:41
look
18:41
at
18:41
the,
18:42
because
18:43
of
18:43
the
18:44
footprint
18:44
like
18:45
where
18:45
people
18:45
are
18:45
going
18:45
to
18:45
get
18:46
and
18:46
especially
18:46
if
18:47
they
18:47
do
18:47
start
18:47
to
18:48
have
18:48
groceries
18:48
that
18:48
are
18:49
available.
18:49
Like
18:49
even
18:50
the
18:50
people
18:50
that
18:51
still
18:51
have
18:51
to
18:51
drive
18:52
25
18:52
minutes
18:52
to
18:52
a
18:53
Walmart,
18:53
if
18:53
they
18:53
can
18:53
go
18:53
to
18:54
their
18:54
dollar
18:54
store
18:54
that's
18:55
on
18:55
their
18:56
main
18:56
street
18:56
in
18:56
town,
18:57
that
18:57
could
18:57
start
18:57
to
18:57
steal
18:58
share
18:58
too,
18:58
I
18:58
think.
19:00
But
19:01
I
19:01
think
19:01
your
19:02
points
19:02
are
19:03
solid
19:03
in
19:03
that
19:04
the
19:04
Dollar
19:05
store
19:05
is
19:06
coming
19:06
for
19:06
the
19:06
mass
19:06
merchant
19:07
and
19:07
our
19:08
economy,
19:09
especially
19:09
right
19:09
now,
19:10
is
19:10
absolutely
19:11
ready
19:12
for
19:12
a
19:12
lower
19:13
price
19:13
option.
19:14
Yeah,
19:14
the
19:15
Dollar
19:15
Store
19:15
one
19:15
stop
19:16
shop
19:16
is
19:16
an
19:16
untapped
19:17
idea,
19:17
you
19:17
know,
19:18
and
19:18
what
19:18
does
19:19
that
19:19
look
19:19
like
19:19
and
19:19
how
19:20
big
19:20
is
19:20
it
19:20
and
19:21
what
19:21
products
19:21
are
19:21
in
19:22
it?
19:22
Like
19:22
that's
19:22
what's
19:23
happening
19:23
here
19:23
in
19:24
our
19:24
minds,
19:24
I
19:24
think.
19:25
Yeah.
19:25
Great
19:26
discussion.
19:27
All
19:27
right,
19:27
let's
19:27
go
19:27
on
19:27
to
19:28
headline
19:28
number
19:28
three,
19:28
Chris.
19:29
We
19:29
saw
19:29
this
19:30
week
19:30
a
19:30
flood
19:31
of
19:31
announcements
19:31
from
19:32
Instacart
19:33
retailers
19:34
in
19:34
Australia
19:35
to
19:36
small
19:36
regional
19:36
grocers
19:37
like
19:37
Bowman's
19:37
Market
19:38
and
19:38
Queen's
19:39
Price
19:39
Chopper
19:39
are
19:40
reportedly
19:40
rolling
19:41
out
19:41
its
19:42
caper
19:42
cartoon.
19:43
But
19:43
the
19:43
announcement
19:44
I
19:44
particularly
19:45
want
19:45
to
19:45
key
19:45
in
19:46
on
19:46
today
19:46
has
19:46
to
19:47
do
19:47
with
19:47
its
19:48
carrot
19:48
tags.
19:49
According
19:49
to
19:49
an
19:49
Instagram
19:50
press
19:51
release,
19:51
Aldi
19:52
Gelson's
19:52
and
19:52
Hornbachers
19:53
are
19:53
now
19:53
leveraging
19:54
Instacart's
19:55
carrot
19:55
tags.
19:56
And
19:56
for
19:56
those
19:56
keeping
19:56
score
19:57
at
19:57
home,
19:57
or
19:57
for
19:58
those
19:58
who
19:58
may
19:58
be
19:58
listening
19:59
to
19:59
Omnitalk
19:59
for
19:59
the
19:59
first
20:00
time,
20:00
Carrot
20:00
tags
20:01
is
20:01
the
20:01
name
20:01
of
20:01
Instacart's
20:02
software
20:02
solution
20:03
that
20:03
seamlessly
20:03
integrates
20:04
into
20:04
a
20:04
retailer's
20:05
electronic
20:05
shelf
20:06
labels
20:06
or
20:06
ESL
20:07
hardware
20:08
to
20:08
enable
20:09
incremental
20:09
functionality,
20:10
including
20:10
pick
20:11
to
20:11
light
20:11
capabilities.
20:12
Chris,
20:13
I
20:13
have
20:13
to
20:13
know,
20:14
what
20:15
do
20:15
you
20:15
make
20:15
of
20:16
this
20:16
bevy
20:17
of
20:17
announcements
20:17
from
20:17
Instacart
20:18
this
20:18
week?
20:19
Yes,
20:20
and
20:20
I
20:20
think
20:20
I
20:20
would
20:20
call
20:20
it
20:21
a
20:21
deluge.
20:21
It's
20:22
a
20:22
deluge
20:22
of
20:22
announcements
20:23
overall.
20:23
Donegals
20:24
and
20:24
deluge.
20:25
The
20:25
theme
20:25
of
20:26
deluge.
20:27
Yes,
20:27
great
20:27
alliteration
20:28
too.
20:28
And
20:29
well,
20:30
whenever
20:30
I
20:30
see
20:30
a
20:30
deluge
20:31
of
20:31
announcements
20:31
like
20:31
this,
20:32
I'm
20:32
always
20:32
a
20:32
little
20:32
skeptical.
20:33
Right.
20:33
And
20:33
because
20:34
you
20:34
have
20:34
to
20:34
ask
20:34
yourself,
20:35
like,
20:35
why
20:36
so
20:36
many,
20:36
like
20:37
why
20:37
is
20:37
Instacart
20:38
trying
20:38
to
20:38
position
20:39
itself
20:39
in
20:39
this
20:40
manner?
20:40
That's
20:40
the
20:40
question
20:41
that
20:41
came
20:41
to
20:41
my
20:42
head
20:42
first
20:42
and
20:42
foremost.
20:43
And
20:43
to
20:43
that
20:44
question,
20:44
I
20:44
honestly
20:44
have
20:44
no
20:45
idea.
20:45
But
20:45
something
20:46
is
20:46
likely
20:46
driving
20:46
it
20:47
and
20:47
I
20:47
think
20:47
it's
20:47
a
20:47
good
20:47
question
20:48
to
20:48
ask.
20:48
Now
20:49
to
20:49
the
20:49
two
20:50
announcements
20:50
in
20:51
question,
20:51
Smart
20:51
carts
20:52
and
20:53
carrot
20:53
Tags.
20:54
I
20:54
think
20:54
first
20:54
of
20:54
all,
20:54
there's
20:55
no
20:55
surprise
20:55
coming
20:56
out
20:56
of
20:56
Grocery
20:56
Shop
20:57
one
20:57
month
20:57
ago
20:57
to
20:57
see
20:58
the
20:58
interest
20:58
in
20:58
the
20:58
smart
20:59
cart,
20:59
Right.
21:00
And
21:00
these
21:00
implementations
21:01
still
21:01
seem
21:02
very
21:02
small
21:02
scale
21:03
because
21:03
I
21:03
couldn't
21:03
find
21:03
anything,
21:04
but
21:04
I
21:04
couldn't
21:04
find
21:04
any
21:05
references
21:05
to
21:06
the
21:06
store
21:06
counts
21:06
that
21:07
are,
21:07
you
21:07
know,
21:07
piloting
21:08
these
21:08
Smart
21:08
cards,
21:08
which
21:09
is
21:09
typical
21:09
of
21:10
the
21:10
caper
21:10
card
21:10
announcements
21:11
if
21:11
you
21:11
look
21:11
back
21:11
in
21:12
history.
21:12
But
21:13
now
21:13
the
21:13
carrot
21:13
tags
21:14
and
21:14
this
21:14
one
21:14
I
21:14
think
21:14
is
21:15
really
21:15
interesting.
21:15
On
21:15
the
21:16
one
21:16
hand,
21:16
I
21:16
love
21:17
that
21:17
you're
21:17
seeing
21:18
more
21:18
grocers
21:19
find
21:19
value
21:20
in
21:20
electronic
21:21
shelf
21:21
labels,
21:22
but
21:22
I
21:22
do
21:23
take
21:23
some
21:23
umbrage
21:24
with
21:24
what
21:25
Instacart
21:25
is
21:25
calling
21:26
their
21:26
API
21:27
call
21:27
to
21:28
that
21:28
tag
21:29
as
21:29
a
21:29
carrot
21:30
tag.
21:30
Because
21:30
it's
21:31
not
21:31
a
21:31
tag.
21:32
So
21:32
in
21:32
a
21:32
way,
21:33
you
21:33
know,
21:34
it's
21:34
not,
21:34
it's
21:34
just
21:34
a
21:35
software
21:35
that
21:35
works
21:35
with
21:36
the
21:36
tag.
21:37
So
21:37
in
21:37
a
21:37
way
21:37
it
21:37
feels
21:38
like
21:38
Instacart
21:38
is
21:38
trying
21:39
to
21:39
take
21:39
credit
21:40
for
21:40
ESL
21:40
expansions
21:41
across
21:41
the
21:42
industry.
21:42
Oh
21:42
my
21:42
God.
21:43
And
21:43
in
21:43
reality,
21:44
it's
21:45
just
21:45
providing
21:45
the
21:46
software
21:46
for
21:46
those
21:47
that
21:47
want
21:47
to
21:47
use
21:47
their
21:48
software
21:48
to
21:48
coordinate
21:49
picking
21:49
with
21:49
their
21:49
esl.
21:50
So
21:50
maybe
21:51
a
21:51
small
21:51
nitpick
21:52
and
21:52
maybe,
21:53
but
21:53
I
21:54
think
21:54
calling
21:54
something
21:54
a
21:55
tag
21:55
when
21:55
it
21:55
really
21:56
isn't
21:56
a
21:56
tag
21:57
is
21:57
a
21:57
little
21:57
bit
21:58
misleading.
21:58
And
21:58
that's.
21:59
I
21:59
was,
21:59
I
21:59
suppose
22:01
you
22:01
think
22:01
the
22:01
same
22:01
thing.
22:02
Like,
22:02
I
22:02
think,
22:02
and
22:02
I
22:02
think
22:02
when
22:03
you
22:03
read
22:03
the
22:03
headline
22:03
of
22:04
the
22:04
press
22:04
release,
22:05
new
22:05
Grocers
22:05
adopting
22:06
Instacarts
22:07
carrot
22:07
tags,
22:08
that
22:09
if
22:09
you're
22:09
not
22:10
really,
22:10
you
22:10
know,
22:11
skilled
22:11
or
22:11
fluent
22:12
in
22:12
how
22:12
this
22:12
stuff
22:12
works,
22:13
that's
22:13
what
22:13
you're
22:13
going
22:14
to
22:14
think.
22:14
So
22:14
that's
22:14
why
22:15
I
22:15
don't
22:15
like
22:15
it.
22:15
I
22:16
think
22:16
I
22:16
got
22:16
to
22:16
call
22:16
it
22:17
out.
22:17
Yeah,
22:18
I
22:18
totally
22:18
agree.
22:19
When
22:19
I
22:19
read
22:19
this
22:19
headline,
22:20
I
22:20
was
22:20
like,
22:21
these
22:21
ESLs,
22:22
in
22:22
the
22:22
majority
22:23
of
22:23
cases,
22:23
one
22:23
of
22:24
the
22:24
main
22:24
reasons
22:24
that
22:25
grocers
22:25
are
22:25
adopting
22:26
them
22:26
is
22:26
because
22:27
they
22:27
come
22:27
equipped
22:28
with
22:28
pick
22:28
to
22:29
light
22:29
functionality.
22:30
Like
22:30
that's
22:31
the
22:31
selling
22:31
point.
22:32
And
22:32
you
22:32
don't
22:32
want
22:33
to
22:33
be
22:33
limited
22:34
for
22:34
that
22:34
pixel
22:35
light
22:35
just
22:35
for
22:36
Instacart
22:37
shoppers
22:37
or
22:38
just
22:38
for,
22:38
you
22:38
know,
22:39
your
22:39
consumers
22:39
in
22:40
store.
22:40
Like
22:40
it's,
22:41
it's
22:41
gotta
22:41
be
22:41
available
22:42
to
22:42
everybody.
22:42
So
22:43
yes,
22:43
Instacart
22:44
you
22:44
are
22:44
tying
22:45
into
22:45
that.
22:46
And
22:46
if
22:46
I'm
22:46
an
22:46
Instacart
22:47
shopper
22:48
using
22:48
a
22:48
capricart
22:49
walking
22:49
through,
22:50
or
22:50
I'm
22:50
a
22:51
consumer
22:51
using
22:51
a
22:52
Capricorn
22:52
walking
22:52
through,
22:53
like,
22:53
yes,
22:53
they're
22:53
talking
22:53
to
22:54
each
22:54
other,
22:54
that's
22:54
great.
22:55
However,
22:56
that's
22:56
not
22:56
the
22:56
only
22:57
way
22:57
to
22:57
shop
22:57
this.
22:58
And
22:58
I
22:58
totally
22:58
agree.
22:59
I
22:59
was
22:59
like,
22:59
this
22:59
is
23:00
a
23:00
lot
23:00
of,
23:01
a
23:01
lot
23:01
of
23:02
news
23:02
coming
23:02
out
23:02
of
23:03
Instacart
23:03
taking
23:03
credit
23:04
for
23:04
a
23:04
lot
23:04
of
23:05
things
23:05
that
23:06
I,
23:06
I'm
23:07
not
23:07
quite
23:07
sure
23:07
that
23:08
they
23:08
should,
23:09
I
23:09
don't
23:09
know
23:10
that
23:10
they
23:10
should
23:10
be
23:10
owning.
23:11
But
23:12
it
23:13
does
23:13
show
23:13
that
23:14
more
23:14
in,
23:14
more
23:15
grocers
23:15
are
23:15
getting
23:15
on
23:15
board
23:16
with
23:16
Instacart.
23:16
And
23:17
that's
23:17
the
23:17
thing.
23:17
Regardless
23:18
of
23:18
what
23:18
the
23:18
Arrangement
23:19
looks
23:19
like.
23:19
Yes.
23:19
I
23:20
think
23:20
that's
23:20
the
23:20
key
23:20
thing
23:21
to
23:21
point
23:21
out
23:21
here.
23:22
That
23:23
became
23:23
very
23:24
apparent
23:24
to
23:25
me
23:25
for
23:25
sure
23:26
during
23:26
grocery
23:27
shop.
23:27
And
23:27
I
23:27
think
23:28
you
23:28
too
23:28
is
23:28
like,
23:29
how.
23:30
How
23:30
much
23:31
grocers
23:31
are
23:32
relying
23:32
on
23:32
Instacart
23:33
and
23:33
the
23:33
potential
23:34
that
23:34
Instacart
23:35
has
23:35
to
23:35
further
23:35
penetrate.
23:36
Penetrate
23:36
grocery
23:37
in
23:37
ways
23:38
that
23:38
I.
23:38
I
23:38
didn't.
23:39
I,
23:39
you
23:39
know,
23:39
I
23:39
have
23:39
to
23:39
admit
23:40
I
23:40
didn't.
23:40
I
23:40
didn't
23:41
think
23:41
grocers
23:41
would
23:41
be
23:42
all
23:42
in
23:42
on
23:42
to
23:42
this
23:43
level.
23:43
But.
23:44
But
23:44
yes,
23:44
the
23:44
carrot
23:45
tags.
23:46
Let's
23:46
go.
23:46
Easy,
23:47
Easy
23:47
there.
23:47
Yeah,
23:48
I,
23:48
I
23:48
mean,
23:49
I
23:49
think
23:49
it
23:49
just
23:49
needs
23:49
a
23:49
rebrand,
23:50
honestly.
23:50
Like,
23:51
if
23:51
you're
23:51
gonna
23:51
keep
23:51
doing
23:51
this,
23:52
you
23:52
gotta
23:52
rebrand.
23:52
You
23:52
can't
23:53
call
23:53
it
23:53
a
23:53
tag.
23:53
Like,
23:54
you
23:54
know,
23:54
even,
23:54
even,
23:54
even
23:55
the,
23:55
even
23:55
the,
23:56
the
23:56
release
23:56
says,
23:57
like,
23:57
schnooks
23:57
has
23:57
our
23:57
carrot
23:58
tags.
23:58
They
23:59
don't
23:59
have
23:59
your
23:59
tags.
24:00
They
24:00
have
24:00
the
24:00
user
24:00
API
24:01
call.
24:01
Like,
24:01
that's
24:02
just
24:02
a
24:02
different
24:03
thing.
24:03
So
24:04
I
24:04
don't
24:04
know,
24:04
maybe
24:05
they'll
24:05
rebrand
24:05
it.
24:05
Maybe
24:05
they
24:06
listen
24:06
to
24:06
our
24:06
show
24:06
and
24:06
they'll
24:07
be
24:07
like,
24:07
yeah,
24:07
Chris
24:07
and
24:07
Ann,
24:08
they
24:08
know
24:08
what
24:08
they're
24:08
talking
24:08
about.
24:09
We
24:09
should
24:09
change
24:09
their
24:09
name.
24:10
Don't
24:10
you.
24:10
Don't
24:11
question.
24:12
Don't
24:12
you
24:13
question
24:13
though.
24:13
Like,
24:13
I
24:14
wonder
24:14
as
24:14
an
24:14
instacart
24:15
like,
24:16
salesperson,
24:17
like,
24:17
are
24:17
you
24:17
even
24:18
going
24:18
in
24:18
there
24:19
and
24:19
can
24:19
you
24:19
go
24:19
into
24:20
a
24:20
grocer
24:20
and
24:20
are
24:20
you
24:21
leading
24:21
with
24:21
like
24:21
carrot
24:22
tags?
24:22
I.
24:23
Do
24:23
you
24:23
want
24:23
our
24:23
carrot
24:24
tags
24:24
or
24:25
do
24:25
you
24:25
want
24:25
our
24:25
pick
24:25
to
24:25
light
24:26
functionality?
24:26
Right.
24:27
I
24:27
know,
24:27
right?
24:28
Yeah,
24:28
I
24:28
just
24:28
have
24:29
a
24:29
hard
24:29
time
24:31
believing
24:32
that.
24:33
Okay,
24:33
well,
24:33
let's
24:33
100,
24:35
let's
24:35
go
24:35
on.
24:35
We're
24:36
not.
24:36
Great
24:36
point.
24:37
So
24:37
let's
24:37
move
24:37
on
24:37
to
24:38
headline
24:38
number
24:38
four.
24:39
We.
24:39
We're
24:40
salespeople.
24:41
A
24:41
lot
24:41
of
24:41
the
24:41
time.
24:41
I'd
24:42
say
24:42
80%
24:42
of
24:42
our
24:43
job
24:43
is
24:43
selling.
24:44
We're
24:44
not
24:44
carrot
24:44
tanks.
24:45
Sales
24:45
people.
24:45
Yeah,
24:45
we're
24:46
not
24:46
selling
24:46
carrot
24:46
tags,
24:47
though.
24:47
Yes.
24:47
At
24:48
least
24:48
not
24:48
yet.
24:49
Headline
24:49
number
24:49
four.
24:50
Lowe's
24:50
has
24:50
debuted
24:51
a
24:51
digital
24:52
home
24:52
platform
24:53
for
24:53
its
24:53
loyalty
24:54
members.
24:54
According
24:55
to
24:55
Retail
24:55
Touchpoints,
24:56
Lowe's
24:56
has
24:57
introduced
24:57
a
24:57
digital
24:58
home
24:58
platform
24:58
that
24:58
offers
24:59
members
24:59
of
24:59
the
25:00
retailers
25:00
my
25:01
rewards.
25:01
My
25:02
Lowe's
25:02
rewards
25:03
program
25:03
free
25:04
personalized
25:05
information
25:05
about
25:06
the
25:06
products
25:06
in
25:07
their
25:07
homes,
25:08
which
25:08
includes
25:09
warranties,
25:10
manuals,
25:10
maintenance
25:11
guidelines,
25:12
how
25:12
to
25:12
content,
25:13
recommended
25:14
subscriptions,
25:14
and
25:14
replacement
25:15
parts.
25:15
While
25:16
the
25:16
platform's
25:16
initial
25:17
launch
25:17
focuses
25:17
on
25:18
home
25:18
appliances,
25:19
the
25:19
retailer
25:19
is
25:20
planning
25:20
to
25:20
eventually
25:21
expand
25:21
it
25:21
to
25:21
include
25:22
other
25:22
aspects
25:23
of
25:23
home
25:24
maintenance.
25:24
Customers
25:25
who
25:25
purchase
25:25
a
25:25
major
25:26
appliance
25:26
connected
25:26
to
25:27
their
25:27
my
25:27
Lowe's
25:28
rewards
25:28
account
25:28
within
25:28
the
25:29
past
25:29
five
25:29
years
25:30
will
25:30
automatically
25:32
see
25:32
the
25:32
appliances
25:33
displayed
25:34
in
25:34
their
25:35
member
25:35
profile.
25:36
And
25:37
this
25:37
Was
25:37
kind
25:37
of
25:37
my
25:38
headline
25:38
of
25:38
the
25:38
week
25:38
here,
25:39
or
25:39
one
25:39
of
25:39
my
25:39
headline
25:40
picks
25:40
of
25:40
this
25:40
week.
25:41
Are
25:41
you
25:41
buying
25:42
or
25:42
selling
25:42
Lowe's
25:43
new
25:43
digital
25:44
home
25:44
platform
25:45
for
25:45
its
25:45
loyalty
25:45
member?
25:46
Look,
25:47
I.
25:48
Like,
25:48
we've
25:48
talked
25:48
about,
25:49
I
25:49
just
25:49
moved
25:49
into
25:50
a
25:50
new
25:50
house.
25:50
Yeah,
25:50
you're
25:51
into
25:51
the
25:51
home
25:51
buying
25:51
situation.
25:52
Yes.
25:53
If
25:53
I
25:53
could
25:54
have,
25:54
like,
25:55
I.
25:55
I
25:55
get
25:56
the
25:56
value
25:56
of
25:56
this
25:57
because
25:57
we
25:57
are
25:58
trying
25:58
to
25:58
find,
25:58
like,
25:59
light
25:59
bulbs
25:59
and
26:00
light
26:00
switches
26:01
and
26:01
all
26:01
kinds
26:01
of
26:01
things
26:01
here.
26:02
But
26:03
my
26:04
question
26:04
is,
26:05
is
26:06
this
26:06
really
26:06
something
26:07
that
26:07
Lowe's
26:07
should
26:08
be
26:08
doing?
26:08
Like,
26:09
is.
26:09
Is
26:09
Lowe's
26:10
the
26:10
person
26:10
that
26:10
should
26:11
be
26:11
owning
26:11
this?
26:11
I
26:12
don't
26:12
think
26:12
so.
26:12
Like,
26:13
if
26:13
I
26:14
were
26:14
Lowe's,
26:15
I
26:15
feel
26:15
like
26:16
I
26:16
would
26:16
be
26:17
looking
26:17
to
26:18
your
26:18
partners
26:18
who
26:19
are
26:19
already
26:19
managing
26:20
the
26:20
home.
26:20
So
26:20
Google
26:21
Home
26:21
or
26:21
Alexa
26:22
or,
26:22
you
26:22
know,
26:23
what
26:23
are
26:23
the
26:23
other
26:23
smart
26:24
systems
26:24
that
26:25
are.
26:25
That
26:25
people
26:25
are
26:26
already
26:26
buying
26:26
into
26:27
because
26:27
of
26:27
their
26:27
TVs,
26:28
their
26:28
Ring
26:29
doorbells,
26:29
you
26:29
know,
26:29
all
26:30
these
26:30
other
26:30
smart
26:30
home
26:31
things.
26:31
I
26:31
think
26:32
Lowe's
26:32
would
26:32
be
26:32
smart
26:33
to
26:33
position
26:33
itself
26:34
as,
26:34
like,
26:34
a
26:34
partner
26:35
within
26:35
this
26:35
that
26:36
integrates
26:36
into
26:36
one
26:37
of
26:37
those
26:37
or
26:37
both
26:37
of
26:38
those
26:38
systems,
26:39
instead
26:39
of
26:39
me
26:40
having
26:40
to
26:40
have
26:40
another
26:40
Lowe's
26:41
app
26:41
for
26:41
something.
26:42
Like,
26:43
I
26:43
don't
26:44
think
26:44
that
26:44
that
26:44
part
26:45
makes
26:45
sense
26:45
because
26:46
I
26:46
think,
26:46
you
26:46
know,
26:47
it
26:47
has
26:47
to
26:48
be
26:48
integrated
26:48
into
26:48
something
26:49
that
26:49
I'm
26:49
already
26:49
using.
26:50
I
26:50
don't
26:50
see
26:51
myself.
26:51
Even
26:51
if
26:51
I
26:52
bought
26:52
all
26:52
my
26:52
appliances
26:53
from
26:53
Lowe's,
26:53
I
26:53
just.
26:54
I
26:54
don't
26:54
see
26:54
myself
26:55
going
26:55
in
26:55
and
26:55
like,
26:55
using
26:56
that
26:56
on
26:56
a
26:56
regular
26:57
basis
26:57
because
26:57
it's
26:58
not
26:58
something
26:58
that
26:59
I
26:59
need
26:59
to
26:59
access
27:00
every
27:00
day.
27:01
So
27:01
I
27:01
guess
27:01
if
27:01
I
27:01
would.
27:02
If
27:02
I
27:02
were
27:02
to
27:02
proceed,
27:04
I
27:05
would.
27:05
I
27:05
would
27:05
continue
27:06
with
27:06
this
27:06
path.
27:06
I
27:06
think
27:07
Lowe's
27:07
has
27:07
got
27:07
a
27:07
good
27:07
thing
27:08
going.
27:08
I
27:08
would
27:08
add
27:08
everything,
27:09
though,
27:09
like,
27:10
all
27:10
my
27:10
purchase
27:10
history
27:11
from
27:11
Lowe's,
27:11
like
27:11
paint
27:12
colors,
27:12
light
27:12
bulbs,
27:13
and,
27:14
you
27:14
know,
27:14
my
27:15
appliances
27:16
into
27:17
a
27:17
larger
27:18
home
27:19
management
27:19
application.
27:20
But
27:20
that's.
27:20
That's
27:21
just
27:21
me.
27:21
I
27:21
know
27:21
you
27:22
like
27:22
this,
27:22
so
27:23
explain
27:23
to
27:23
me
27:25
why.
27:25
I
27:25
don't
27:25
know.
27:26
Actually,
27:26
I
27:26
like
27:27
it
27:27
less
27:27
now.
27:28
Okay.
27:29
I
27:29
like
27:29
it
27:29
less
27:29
now
27:30
because
27:30
I
27:30
thought
27:30
you
27:30
presented
27:31
a
27:31
really
27:31
cogent
27:31
argument
27:32
there.
27:32
I
27:32
think
27:32
it's.
27:32
I
27:32
think
27:33
it's
27:33
your
27:33
point
27:33
about
27:34
who
27:34
has
27:35
the
27:35
right
27:35
to
27:35
win
27:36
in
27:36
this
27:36
idea.
27:36
If
27:37
it's
27:37
a
27:37
good
27:37
idea
27:37
is
27:37
interesting
27:38
because,
27:38
you
27:38
know,
27:39
you're
27:39
not
27:39
going
27:39
to
27:39
make
27:39
all
27:39
your
27:39
purchases
27:40
at
27:40
Lowe's,
27:41
generally
27:41
speaking,
27:42
but
27:42
maybe
27:42
the.
27:42
My.
27:43
My
27:43
Lowe's
27:43
Rewards
27:44
members
27:44
are.
27:45
Maybe
27:45
those
27:45
are
27:45
the
27:45
people
27:45
that
27:46
are,
27:46
like,
27:46
really
27:46
in
27:46
love
27:46
with
27:47
Lowe's
27:47
and
27:47
they
27:47
buy
27:47
all
27:48
their
27:48
stuff
27:48
at
27:48
Lowe's.
27:48
So,
27:49
you
27:49
know,
27:49
if
27:49
I
27:49
go
27:50
down
27:50
that
27:50
road,
27:51
I
27:52
kind
27:52
of
27:52
like
27:52
the
27:53
idea,
27:53
but
27:53
I
27:53
don't.
27:54
I
27:54
don't
27:54
love
27:54
the
27:55
idea,
27:55
but
27:55
I.
27:55
I
27:56
do
27:56
think.
27:56
I
27:56
think
27:56
this
27:56
is
27:56
where
27:57
you're
27:57
thinking,
27:57
too,
27:57
is
27:58
like,
27:58
I
27:58
think
27:58
it's
27:58
a
27:58
good
27:59
experiment.
28:00
Right.
28:00
But
28:00
the
28:00
trick
28:00
is,
28:01
of
28:01
course,
28:01
like,
28:01
how
28:01
do
28:01
you
28:01
get
28:02
people.
28:02
How
28:02
do
28:02
you
28:02
get
28:02
people
28:03
to
28:03
use
28:03
it?
28:04
But
28:04
because
28:05
if
28:05
you
28:05
can't
28:05
get
28:05
them
28:05
to
28:05
use
28:05
it,
28:06
it's
28:06
going
28:06
to
28:06
be
28:06
a
28:06
very
28:07
sticky
28:07
experience
28:08
because,
28:09
like
28:09
you
28:09
said,
28:09
coordinating
28:10
your
28:10
warranty
28:10
and
28:10
repair
28:11
information
28:11
across
28:12
all
28:12
your
28:12
plants
28:12
is
28:13
not
28:13
something
28:14
easy
28:14
to
28:14
do.
28:14
And
28:14
if
28:14
Lowe's
28:15
can
28:15
make
28:15
that
28:15
easy
28:15
for
28:16
me,
28:17
and
28:17
I
28:17
shop
28:17
at
28:18
Lowe's
28:18
a
28:18
lot,
28:18
then
28:18
there's
28:19
value
28:19
there.
28:19
And.
28:20
Yeah.
28:20
And
28:20
Lowe's
28:21
should.
28:21
Should
28:21
at
28:21
least
28:22
be
28:22
able
28:22
to
28:22
get
28:22
people
28:23
to
28:23
set
28:23
this
28:23
up
28:23
very
28:24
easily,
28:24
too,
28:24
because
28:24
I
28:24
think
28:24
you
28:24
can
28:25
incent
28:25
people
28:25
to
28:26
use
28:26
it
28:26
to
28:26
interact
28:27
with
28:27
it.
28:27
Lowe's
28:28
can
28:28
ultimately
28:28
pipe
28:29
retail
28:29
media
28:30
into
28:30
it.
28:30
Right.
28:32
As
28:32
well.
28:33
So
28:33
I
28:33
think
28:34
so
28:34
from
28:34
a
28:34
test
28:34
perspective,
28:35
I'm
28:35
like,
28:36
why
28:36
not?
28:36
That's
28:36
what
28:36
I
28:37
say.
28:37
But
28:37
I
28:37
think
28:37
your
28:37
question
28:38
about
28:38
who
28:38
has
28:38
the
28:38
right
28:39
to
28:39
win
28:39
is
28:39
really
28:39
interesting,
28:40
Chris.
28:41
Does
28:41
this
28:41
change.
28:42
So
28:42
you're
28:42
one
28:42
of
28:42
those
28:43
people
28:43
that's
28:43
good
28:44
and
28:44
has
28:44
one
28:44
of
28:44
the
28:45
programs
28:45
where,
28:45
like,
28:46
you
28:46
have
28:46
the
28:46
home
28:46
service
28:47
plus
28:47
or
28:47
whatever,
28:47
the
28:48
coverage
28:48
to,
28:48
like,
28:49
make
28:49
sure
28:49
that
28:49
all
28:49
of
28:49
your
28:49
appliances
28:50
are
28:50
warrantied
28:51
at
28:51
any
28:51
given
28:52
time.
28:52
What
28:53
if
28:53
Lowe's
28:53
added
28:54
something,
28:54
a
28:55
service
28:55
component
28:55
to
28:56
this?
28:56
Does
28:56
that
28:56
change
28:57
your
28:57
opinion
28:57
of
28:57
it?
28:58
Because
28:58
that.
28:58
That
28:59
might
28:59
slightly
29:00
skew
29:00
where
29:01
I.
29:03
A
29:03
hundred
29:04
percent.
29:04
Because
29:04
that's
29:04
when
29:04
you
29:05
said,
29:05
who
29:05
has
29:05
the
29:05
right
29:05
to
29:05
win
29:06
on
29:06
this.
29:06
I
29:06
think
29:06
that
29:07
was
29:07
where
29:07
my
29:07
mind
29:07
went
29:08
exactly.
29:08
It
29:08
was
29:08
a
29:09
service
29:09
like
29:09
that.
29:10
Whoever
29:10
is
29:10
going
29:10
to
29:11
maintain
29:11
your
29:12
furnace
29:12
and
29:13
your
29:13
air
29:13
conditioning
29:14
unit
29:14
is
29:14
going
29:14
to
29:14
be
29:15
the
29:15
primary
29:15
person
29:16
that
29:16
you
29:16
want
29:16
to
29:17
house
29:17
this
29:17
information,
29:18
because
29:18
that's
29:18
how
29:18
you're
29:18
going
29:18
to
29:18
be
29:18
coordinating
29:19
this.
29:19
So,
29:20
yes,
29:20
if
29:20
Lowe's
29:20
can
29:20
partner
29:21
with
29:21
somebody
29:21
like
29:21
that,
29:21
or
29:21
Lowe's
29:22
starts
29:22
that
29:22
owns
29:22
their
29:23
own
29:23
service
29:23
themselves,
29:23
which
29:23
they
29:24
may
29:24
even
29:24
have.
29:24
I
29:24
have
29:24
no
29:25
idea.
29:25
Right.
29:25
Then,
29:26
yes,
29:26
I
29:26
like
29:26
this
29:27
idea
29:27
a
29:27
lot
29:27
more.
29:27
And
29:28
I
29:28
think
29:28
that's
29:28
what
29:28
you're
29:29
thinking
29:29
too,
29:29
right?
29:30
Yeah,
29:30
yeah,
29:30
for
29:30
sure.
29:31
I
29:31
mean,
29:31
that's
29:31
the
29:32
totally
29:33
different
29:33
business
29:33
model,
29:34
but
29:35
I
29:35
think,
29:35
again,
29:35
it
29:35
makes
29:36
sense
29:36
of,
29:36
like,
29:37
then
29:37
there's
29:37
the.
29:37
Like,
29:38
it
29:38
gets
29:38
back
29:38
to
29:38
what
29:38
we
29:38
were
29:39
saying,
29:39
too.
29:39
Like,
29:39
then
29:39
there's
29:39
the
29:40
incentive
29:40
to
29:40
be
29:41
going
29:42
to
29:42
that
29:42
or
29:42
to
29:42
be
29:42
using
29:43
it
29:43
or
29:43
looking
29:43
at
29:43
it
29:43
more
29:44
on
29:44
a
29:44
more
29:44
frequent
29:45
basis.
29:45
So.
29:46
All
29:46
right,
29:46
Lowe's,
29:46
let
29:47
us
29:47
know.
29:47
Let
29:47
us
29:47
know.
29:48
Provider
29:48
of
29:48
the
29:48
new
29:48
furnace
29:49
or
29:49
whatever,
29:49
you
29:49
know,
29:50
in
29:50
that
29:50
situation.
29:51
Exactly.
29:51
Exactly.
29:52
When
29:52
it
29:52
breaks
29:52
down.
29:53
Which
29:53
it
29:53
will,
29:53
Ann.
29:53
Which
29:54
it
29:54
will.
29:55
I'm
29:55
not
29:55
ready
29:56
to
29:56
hear
29:56
that
29:56
yet.
29:58
Okay,
29:58
Chris,
29:58
headline
29:59
number
29:59
five.
30:00
Amazon
30:01
Fresh
30:02
is
30:02
not
30:03
dead.
30:03
Yes.
30:04
According
30:04
to
30:05
Grocery
30:05
Dive.
30:06
Not
30:06
dead
30:06
yet.
30:07
According
30:08
to
30:08
Grocery
30:08
Dive,
30:08
Amazon
30:09
confirmed
30:09
the
30:09
opening
30:10
of
30:10
eight
30:10
stores
30:10
across
30:11
five
30:11
states
30:11
and
30:12
will
30:12
continue
30:12
to
30:12
selectively
30:13
add
30:13
locations
30:14
based
30:14
on
30:14
consumer
30:15
response.
30:16
After
30:16
surpassing
30:17
the
30:17
50
30:17
store
30:17
mark
30:17
in
30:18
September,
30:18
Amazon
30:19
Fresh's
30:19
footprint
30:20
now
30:20
consists
30:21
of
30:21
60
30:21
stores
30:22
after
30:22
the
30:22
company
30:22
recently
30:23
opened
30:23
three
30:23
stores
30:24
in
30:24
California,
30:25
two
30:25
in
30:25
New
30:25
York,
30:26
and
30:26
one
30:27
each
30:27
in
30:28
Maryland
30:28
and
30:29
Pennsylvania
30:29
and
30:30
New
30:30
Jersey.
30:30
The
30:30
company
30:31
confirmed
30:31
the
30:31
locations
30:32
range
30:32
from
30:32
31,000
30:33
to
30:34
59,000
30:34
square
30:34
feet.
30:35
And
30:35
Amazon
30:35
is,
30:36
quote,
30:36
encouraged
30:37
by
30:37
early
30:37
signs,
30:38
end
30:38
quote,
30:39
coming
30:39
from
30:39
stores
30:40
that
30:40
follow
30:41
the
30:41
refresh
30:41
design.
30:42
It
30:42
debuted
30:42
in
30:42
Chicago
30:43
and
30:43
Southern
30:43
California
30:44
last
30:44
year.
30:44
Chris,
30:45
do
30:45
these
30:46
Amazon
30:46
Fresh
30:47
new
30:48
store
30:48
openings
30:49
change
30:49
your
30:49
mind
30:49
at
30:49
all
30:49
about
30:50
Amazon's
30:50
grocery
30:51
strategy?
30:52
We're
30:52
back
30:52
talking
30:53
about
30:53
Amazon
30:53
grocery
30:54
strategy.
30:55
And
30:55
I'm
30:55
thinking,
30:56
I'm
30:56
thinking,
30:56
I'm
30:56
thinking,
30:56
I'm
30:57
thinking,
30:57
no,
30:58
not
30:58
a
30:58
bit.
30:59
Not
30:59
a
30:59
bit.
30:59
Not
30:59
a
31:00
bit.
31:00
No,
31:00
no,
31:00
no.
31:01
You
31:02
know,
31:02
when
31:02
I,
31:03
when
31:03
I
31:03
read
31:03
this
31:03
headline,
31:03
I
31:04
think
31:04
on
31:04
the
31:04
plus
31:04
side,
31:04
I
31:04
could
31:05
say
31:05
that
31:05
at
31:05
least
31:05
geographically,
31:06
they're
31:06
keeping
31:07
them
31:07
concentrated
31:08
to
31:08
specific
31:08
markets,
31:09
Right?
31:09
They're
31:09
not
31:09
like
31:09
building
31:10
one
31:10
random
31:10
one
31:11
in
31:11
Kansas,
31:11
for
31:12
example,
31:12
you
31:12
know,
31:12
so,
31:13
so
31:13
sure,
31:13
that's
31:14
good.
31:14
That's,
31:14
I
31:14
mean,
31:15
small
31:16
win,
31:16
but
31:16
you
31:16
got
31:16
to
31:16
take
31:17
them
31:17
where
31:17
you
31:17
can.
31:18
But
31:19
with
31:19
that
31:19
said,
31:20
I
31:20
think
31:20
what
31:20
I
31:20
find
31:20
most
31:21
interesting
31:21
about
31:21
this
31:21
headline
31:22
is
31:22
the
31:22
undertone,
31:24
the
31:24
undertone
31:24
of
31:24
the
31:25
headlines
31:25
as
31:25
I
31:26
read
31:26
about
31:26
them
31:26
this
31:26
week.
31:27
It's
31:27
all
31:27
about
31:27
the
31:28
quote,
31:28
testing
31:28
and
31:29
learning.
31:29
And
31:29
those
31:29
are
31:29
my
31:29
quotes.
31:30
Really.
31:30
Those
31:30
are
31:30
Joey
31:30
Tribbiani
31:31
quotes.
31:31
It's
31:32
all
31:32
about
31:32
testing
31:32
and
31:33
learning.
31:33
It's
31:33
not
31:33
anything
31:34
about
31:34
why
31:35
people
31:35
should
31:36
change
31:36
their
31:36
grocery
31:36
shopping
31:37
habits
31:37
and
31:37
shop
31:38
these
31:38
new
31:38
Amazon
31:39
Fresh
31:39
stores.
31:41
I
31:41
got
31:41
news
31:41
for
31:41
you,
31:42
Amazon.
31:42
Once
31:42
you
31:42
get
31:42
to
31:43
60
31:43
stores
31:44
operating
31:44
on
31:44
both
31:45
coasts
31:45
in
31:45
Illinois,
31:47
it
31:47
gets
31:47
a
31:47
lot
31:48
harder
31:48
and
31:48
harder
31:48
to
31:49
refresh
31:50
in
31:50
those
31:50
investments
31:51
into
31:51
something
31:51
that
31:52
is
31:52
captivating.
31:53
Because
31:53
at,
31:53
at
31:53
60
31:54
stores,
31:54
and
31:54
I
31:54
mean,
31:55
you
31:55
know,
31:55
it,
31:55
you're
31:56
already
31:56
kind
31:56
of
31:56
a
31:56
chain.
31:57
You
31:57
know,
31:57
you're
31:58
a
31:58
chain,
31:58
you're
31:58
a
31:58
grocery
31:59
chain
31:59
at
31:59
60
32:00
stores.
32:00
And
32:00
so
32:01
generally
32:01
speaking,
32:01
when
32:02
you're
32:02
at
32:02
60
32:03
stores,
32:03
you
32:03
got
32:03
a
32:03
prototype
32:04
that
32:04
works.
32:05
And
32:05
that's
32:05
not
32:05
the
32:05
case
32:06
here
32:06
if
32:06
you're
32:06
still
32:07
testing
32:07
and
32:08
learning.
32:08
So,
32:09
you
32:09
know,
32:09
I
32:09
think
32:09
at
32:09
the
32:09
end
32:09
of
32:10
the
32:10
day,
32:10
we
32:10
step
32:10
back
32:11
here.
32:11
We
32:11
think
32:11
Amazon
32:12
just
32:12
got
32:12
ahead
32:12
of
32:12
itself
32:13
with
32:13
just
32:13
walkout
32:13
technology
32:14
being
32:14
the
32:14
hook
32:14
and
32:15
it's
32:15
expansion
32:15
plans
32:16
and,
32:17
you
32:17
know,
32:17
they're
32:17
just
32:17
Likely
32:18
saying
32:18
test
32:18
and
32:18
learn
32:19
because
32:19
they
32:19
quite
32:19
honestly
32:20
know
32:20
they
32:20
just
32:20
don't
32:20
have
32:21
a
32:21
strategy
32:21
that's
32:21
that
32:22
captivating,
32:22
that
32:23
is
32:23
that
32:23
convincing.
32:23
It's
32:24
going
32:24
to
32:24
work.
32:24
Right
32:24
now
32:24
that's
32:25
my
32:25
opinion
32:25
on
32:25
this
32:25
story.
32:26
But
32:26
I'm
32:26
curious
32:26
what
32:26
you
32:27
think.
32:27
Yeah,
32:27
I
32:28
mean,
32:28
I
32:28
agree.
32:28
I'm,
32:29
I'm
32:29
really
32:30
curious
32:30
as
32:30
these
32:30
stores
32:31
are
32:31
rolling
32:31
out
32:31
to
32:32
see
32:33
what
32:33
is
32:34
pulled,
32:34
if
32:35
anything
32:35
from
32:35
the
32:36
tests
32:36
that
32:36
we've
32:36
talked
32:36
about
32:37
over
32:37
the
32:37
last
32:37
couple
32:37
of
32:38
weeks
32:38
that
32:38
are
32:38
being
32:38
conducted
32:39
with
32:39
the,
32:39
you
32:40
know,
32:40
the
32:41
attached
32:42
automated
32:42
warehouses
32:43
or
32:44
the
32:44
attack,
32:44
you
32:44
know,
32:44
the
32:45
different
32:45
concepts
32:46
that
32:46
they've
32:46
been
32:46
testing
32:47
in
32:47
some
32:47
of
32:47
the
32:47
other
32:48
newer
32:48
stores.
32:49
But
32:49
the
32:50
other
32:50
thing
32:50
too,
32:50
Chris,
32:50
for
32:51
me,
32:51
especially
32:51
given
32:52
the
32:52
story
32:53
we
32:53
just
32:53
talked
32:53
about
32:53
with
32:54
Dollar
32:54
General
32:54
and
32:54
Elf
32:55
and
32:55
you
32:55
know,
32:55
their
32:56
expansion,
32:56
especially
32:56
as
32:57
they
32:57
go
32:57
into
32:57
food,
32:57
like
32:58
I
32:58
think
32:58
low
32:59
prices
32:59
are
32:59
going
32:59
to
33:00
be
33:00
key
33:00
here
33:01
and
33:01
if
33:01
I'm
33:01
Amazon
33:02
fresh,
33:02
I
33:02
think
33:03
right.
33:03
Based
33:03
on
33:04
what
33:04
they've
33:04
learned
33:04
so
33:04
far,
33:05
like
33:05
you
33:06
are
33:06
going
33:06
to,
33:07
to
33:07
me
33:08
the
33:08
key
33:08
benefit
33:09
here
33:09
is
33:09
going
33:09
to
33:09
be
33:10
can
33:10
you
33:10
get
33:10
the
33:10
lowest
33:11
prices
33:11
possible
33:12
on
33:12
the
33:12
highest
33:13
quality
33:13
food.
33:14
Like
33:14
can
33:14
you
33:14
be
33:14
the
33:14
elf
33:15
beauty
33:16
of
33:16
food?
33:17
Is
33:17
that
33:17
a
33:18
survivable
33:18
strategy
33:19
for
33:19
Amazon?
33:20
Because
33:21
it's
33:21
not
33:21
about
33:21
the
33:22
experience
33:22
based
33:23
shopping
33:23
like
33:23
you
33:23
talked
33:23
about.
33:24
It's
33:24
not
33:24
about
33:24
just
33:24
walk
33:25
out
33:25
anymore.
33:25
Like
33:25
there's
33:26
not
33:26
enough
33:26
of
33:26
a
33:26
reason
33:27
to
33:27
go
33:27
to
33:27
these
33:28
stores.
33:29
So
33:30
I'm
33:31
really,
33:31
I'm
33:31
really
33:32
curious
33:32
to
33:32
see
33:33
like
33:33
what
33:33
they
33:33
do
33:34
end
33:34
up
33:34
changing
33:35
and
33:35
hopeful
33:36
that
33:36
this
33:36
isn't
33:36
just
33:37
like,
33:37
you
33:37
know,
33:38
they've
33:38
been,
33:38
these
33:38
stores
33:39
have
33:39
been
33:39
vacant
33:39
for
33:40
seven
33:40
years
33:40
and
33:40
they've
33:41
decided
33:41
to,
33:41
you
33:42
know,
33:42
do
33:42
a
33:42
concept
33:43
in
33:43
here
33:43
again
33:44
or
33:44
something.
33:45
So
33:46
it's
33:47
there,
33:47
there's
33:48
a
33:48
lot
33:48
that,
33:49
there's
33:49
a
33:49
lot
33:50
that
33:50
they
33:50
have
33:50
to
33:50
do
33:50
to
33:51
win
33:51
and
33:51
I,
33:52
I
33:52
don't
33:52
know
33:52
that
33:53
they're
33:53
ready
33:53
to
33:53
do
33:53
it
33:54
based
33:54
on
33:54
what
33:54
we've
33:54
heard
33:54
in
33:54
the
33:55
last
33:55
few
33:55
months.
33:56
Well,
33:56
you
33:56
have,
33:57
you
33:57
bring
33:57
up
33:57
two
33:57
questions
33:57
I
33:57
want
33:58
to
33:58
ask
33:58
you
33:58
based
33:58
on
33:58
what
33:58
you
33:59
said.
33:59
So
33:59
like
33:59
one,
33:59
well
34:00
one,
34:00
one
34:00
more
34:00
is
34:00
a
34:00
statement.
34:01
The
34:01
other
34:01
one's
34:01
a
34:01
question.
34:01
So
34:02
like
34:02
the
34:02
first,
34:02
the
34:03
first
34:03
one
34:03
about
34:03
low
34:03
price,
34:04
like
34:05
how
34:05
are
34:05
you
34:05
going
34:05
to,
34:06
how
34:06
are
34:06
you
34:06
going
34:06
to
34:06
conceivably
34:07
compete
34:07
on
34:07
scale
34:07
and
34:08
low
34:08
prices
34:08
when
34:08
you
34:08
have
34:08
Walmart
34:09
and
34:09
4600
34:10
stores
34:10
and
34:10
you've
34:10
got
34:10
the
34:10
likes
34:11
of
34:11
Aldi,
34:11
you
34:11
know
34:12
as
34:12
well,
34:12
like
34:12
that
34:12
just
34:13
seems
34:13
like
34:13
an
34:13
impossible
34:14
thing
34:14
when
34:14
you've
34:14
got
34:15
60
34:15
stores
34:16
of
34:16
produce
34:17
and
34:17
meats
34:17
and
34:18
all
34:18
that
34:18
kind
34:18
of
34:18
stuff.
34:18
So
34:18
like
34:19
that
34:19
just
34:19
seems
34:19
impossible.
34:20
But
34:20
the
34:20
other
34:20
point
34:21
I
34:21
want
34:21
to
34:21
ask
34:21
you
34:21
about
34:22
is,
34:22
like,
34:22
because
34:22
you
34:22
brought
34:23
up.
34:23
You're
34:23
interested
34:23
in
34:23
seeing
34:24
the
34:24
tests,
34:24
right?
34:24
Like,
34:25
you
34:25
know,
34:25
do
34:25
they
34:26
start
34:26
incorporating
34:26
some
34:26
of
34:26
the
34:27
other
34:27
tests
34:27
we've
34:27
seen,
34:27
like,
34:27
the
34:28
warehouse,
34:28
you
34:28
know,
34:29
in,
34:30
you
34:30
know,
34:30
alongside
34:30
the
34:30
store
34:31
or
34:31
whatnot.
34:31
But,
34:32
like,
34:32
I'm
34:32
asking
34:32
you,
34:32
does.
34:33
I
34:33
mean,
34:33
we've
34:33
talked
34:33
about
34:34
this
34:34
a
34:34
little
34:34
bit,
34:34
but
34:34
I
34:34
don't
34:34
think
34:34
we
34:35
talked
34:35
about
34:35
it
34:35
as
34:35
overtly.
34:36
Like,
34:36
does
34:36
the
34:37
idea
34:37
that
34:37
you
34:37
can
34:38
buy
34:38
Pepsi
34:39
from
34:39
a
34:39
micro
34:39
warehouse
34:40
while
34:40
you're
34:40
shopping
34:41
a
34:41
store
34:42
make
34:42
you
34:42
want
34:42
to
34:42
go
34:43
to
34:43
that
34:43
store?
34:44
No,
34:44
no.
34:44
Like,
34:44
it
34:45
doesn't.
34:45
It
34:45
doesn't
34:45
do.
34:46
It
34:46
does.
34:46
Jack.
34:47
All
34:47
for
34:47
me,
34:48
honestly,
34:48
like,
34:48
that
34:48
doesn't
34:49
make
34:49
me
34:49
want
34:49
to
34:49
switch
34:49
from
34:50
Kroger
34:50
or
34:50
Walmart
34:51
or
34:51
anywhere
34:51
else
34:52
I'm
34:52
going.
34:53
Like,
34:53
does
34:53
it?
34:53
I
34:53
mean,
34:54
when
34:54
you
34:54
think
34:54
about
34:55
it.
34:55
That
34:55
way,
34:55
yeah,
34:56
it's
34:56
another
34:57
step.
34:57
It's
34:57
like
34:57
kind
34:57
of
34:58
the
34:58
opposite,
34:58
which
34:58
is
34:59
funny.
34:59
It's
34:59
kind
34:59
of
34:59
the
34:59
opposite
35:00
of
35:00
what
35:00
just
35:00
walk
35:00
out
35:01
would
35:01
to
35:02
do.
35:02
It's
35:02
like,
35:03
now
35:03
we're
35:03
gonna
35:04
create
35:04
a
35:04
new
35:04
grocery
35:05
store,
35:05
and
35:05
you're
35:06
gonna
35:06
have
35:06
to
35:06
shop
35:06
another
35:07
new
35:07
way
35:07
that's
35:07
less
35:08
convenient.
35:08
Like,
35:09
now
35:09
you
35:09
have
35:09
to
35:09
put
35:09
in
35:10
your
35:10
order
35:10
for
35:10
your
35:10
Pepsi
35:11
and
35:11
your
35:12
lay's
35:12
potato
35:13
chips
35:13
in
35:13
a
35:13
separate
35:14
way
35:14
than
35:14
you.
35:15
You
35:15
could
35:15
have
35:16
before,
35:16
or
35:16
you
35:16
could
35:16
just
35:17
go
35:17
to
35:17
Kroger
35:17
across
35:18
the
35:18
street
35:18
and
35:18
get
35:18
it
35:19
all
35:19
done
35:19
in
35:19
one.
35:19
One
35:20
fell
35:20
swoop.
35:20
But,
35:21
yeah,
35:21
it
35:21
reminds
35:21
me
35:22
of
35:22
the
35:22
analogy
35:22
that
35:22
somebody
35:23
told
35:23
us
35:23
when
35:23
we
35:23
started
35:23
entrepreneurship,
35:24
where
35:24
they
35:24
said
35:24
entrepreneurship
35:25
is
35:25
like
35:25
you're
35:25
drowning
35:26
trying
35:26
to
35:26
save
35:26
a
35:27
kid,
35:27
and
35:27
somebody
35:27
throws
35:28
another
35:28
kid
35:28
and
35:28
asks
35:29
you
35:29
to
35:29
save
35:29
them
35:29
too.
35:30
You
35:30
know,
35:30
like,
35:30
here
35:31
you
35:31
go.
35:31
That
35:31
kind
35:32
of
35:32
feels
35:32
like
35:32
Amazon's
35:33
grocery
35:33
strategy
35:33
right
35:33
now.
35:34
I
35:34
don't
35:34
know.
35:34
But,
35:35
hey,
35:36
got
35:37
to
35:37
do
35:37
what
35:37
you
35:37
got
35:37
to
35:37
do.
35:38
Test
35:38
and
35:38
learn.
35:39
Test
35:39
and
35:39
learn,
35:39
always.
35:40
You
35:40
can
35:40
never
35:40
argue
35:41
with
35:41
test
35:41
and
35:41
learn
35:41
and
35:42
never.
35:42
Oh,
35:42
God.
35:43
The
35:43
cities
35:43
are
35:43
probably
35:44
happy
35:44
that.
35:44
That
35:45
they're
35:45
going
35:45
back
35:45
into
35:45
these
35:46
vacant
35:46
buildings
35:46
that
35:47
have
35:47
been
35:47
sitting
35:47
there.
35:47
At
35:47
least
35:48
I'm
35:48
sure
35:49
that's
35:49
the.
35:49
That
35:49
may
35:50
might
35:50
be
35:50
the
35:51
part
35:51
of
35:51
this.
35:51
Yeah.
35:52
Yeah.
35:53
All
35:53
right,
35:53
Chris,
35:54
let's
35:54
go
35:54
to
35:54
the
35:54
lightning
35:54
round.
35:56
Question
35:56
number
35:56
one
35:57
for
35:57
you.
35:58
Viori
35:58
just
35:59
hit
35:59
a
35:59
$5.5
36:00
billion
36:00
evaluation,
36:01
thanks
36:02
to
36:02
their
36:03
latest
36:03
$825
36:04
million
36:05
funding
36:05
round.
36:06
If
36:06
Lululemon
36:07
and
36:07
Vi
36:07
were
36:08
side
36:08
by
36:08
side
36:08
in
36:09
the
36:09
mall,
36:09
which
36:09
one
36:10
are
36:10
you
36:10
going
36:10
to
36:10
first?
36:12
Oh,
36:12
I
36:13
think
36:13
you're
36:13
the
36:13
same
36:14
on
36:14
this
36:14
one,
36:14
but
36:14
I'm
36:14
curious.
36:15
I
36:15
want
36:15
to
36:15
hear
36:15
what
36:15
you
36:15
think,
36:16
too,
36:16
but
36:16
for
36:17
me,
36:17
it's
36:17
Lululemon.
36:18
Like,
36:18
yeah,
36:18
the.
36:19
The
36:19
Fiori
36:19
stuff.
36:20
Does
36:20
not
36:20
fit
36:20
my
36:21
tall
36:21
torsoed
36:22
body
36:22
very
36:22
well.
36:22
And
36:23
you
36:23
know,
36:23
it
36:23
just,
36:23
it
36:24
just.
36:24
Doesn'T
36:25
more
36:25
than
36:25
put
36:26
it
36:26
out
36:26
there.
36:26
Needed
36:26
to
36:27
know.
36:27
But
36:27
yes,
36:28
I
36:28
think
36:29
generally
36:29
speaking,
36:30
that's.
36:30
A
36:30
problem
36:30
for
36:31
me.
36:31
But
36:31
you
36:31
are
36:32
too.
36:32
Okay,
36:32
yeah,
36:32
generally
36:33
speaking,
36:33
I
36:33
have
36:33
problems
36:33
with
36:34
everything
36:34
that
36:34
fits
36:34
me,
36:35
but
36:35
Lululemon
36:35
does
36:35
it
36:36
better
36:36
than,
36:36
than
36:37
Viori
36:37
for
36:37
me.
36:38
But
36:38
what
36:38
about
36:38
you?
36:38
You're
36:38
the
36:39
same
36:39
way.
36:39
No,
36:39
I,
36:39
I,
36:40
I'm
36:40
still,
36:41
I'm
36:41
still
36:41
kind
36:41
of
36:41
a
36:41
Lululemon
36:42
loyalist.
36:44
I've
36:44
got
36:44
a
36:44
few
36:44
Viori
36:45
products
36:45
that
36:45
are
36:45
very
36:46
nice,
36:46
but
36:46
I
36:47
also,
36:48
I
36:48
don't
36:48
know.
36:48
It's,
36:49
it's
36:49
not.
36:50
Yeah,
36:50
I
36:50
don't
36:50
know.
36:51
I'm,
36:51
I'm
36:51
gonna
36:52
still
36:52
go
36:52
to
36:52
Lulu
36:53
first.
36:53
Sorry,
36:54
Viori.
36:54
Yeah,
36:54
I
36:54
do.
36:55
Yeah,
36:56
you're
36:56
good.
36:57
You
36:57
can
36:57
still
36:57
get
36:57
a
36:58
sizable
36:58
chunk
36:58
of
36:58
the
36:59
market.
36:59
All
36:59
right.
37:00
And
37:00
a
37:01
raccoon
37:02
was
37:02
recently
37:02
seen
37:03
falling
37:03
from
37:04
the
37:04
ceiling
37:04
at
37:04
LaGuardia
37:05
Airport.
37:06
Where
37:06
does
37:07
a
37:07
falling
37:07
raccoon
37:08
rank
37:08
in
37:08
terms
37:08
of
37:09
the
37:09
worst
37:09
things
37:09
you
37:09
have
37:10
encountered
37:10
at
37:11
the
37:11
most
37:11
godforsaken
37:12
place
37:12
on
37:12
Earth,
37:13
aka
37:13
the
37:13
LaGuardia
37:14
Airport?
37:15
You
37:15
know,
37:15
I
37:16
feel
37:16
really
37:16
bad
37:16
when
37:17
I
37:17
read
37:17
this
37:17
headline
37:18
because
37:18
LaGuardia
37:18
has
37:18
done
37:19
such
37:19
a
37:19
good
37:19
job
37:20
cleaning
37:20
itself.
37:20
They
37:20
have.
37:21
In
37:21
fairness.
37:21
They
37:21
have.
37:22
Oh,
37:22
my
37:22
God.
37:22
They
37:23
are
37:23
just.
37:23
It's
37:23
like
37:23
unrecognized.
37:24
It's
37:24
a
37:24
great
37:24
airport
37:25
now.
37:25
Airports
37:25
gotten
37:26
so
37:26
much
37:26
better.
37:27
But
37:28
I
37:28
mean,
37:29
I
37:29
saw
37:29
somebody
37:30
that
37:31
was.
37:32
Yeah,
37:32
I.
37:33
The
37:33
bathrooms
37:34
at
37:34
LaGuardia,
37:35
you
37:35
never
37:35
know
37:35
what
37:35
you're
37:36
gonna
37:36
find
37:36
in
37:36
there.
37:36
You
37:36
think
37:37
Vegas
37:37
is
37:37
bad,
37:38
but
37:39
I've
37:40
seen,
37:40
I've
37:41
seen
37:41
things
37:41
that
37:41
I
37:41
will
37:42
never
37:42
unsee
37:43
in
37:43
the
37:43
bathroom
37:43
at
37:43
LaGuardia
37:44
Airport.
37:44
So
37:45
I'm
37:45
going
37:45
to
37:45
say
37:45
that's,
37:46
that's
37:46
worse
37:46
than
37:47
a
37:47
raccoon
37:47
falling
37:48
from
37:48
the
37:48
sky.
37:48
Although
37:48
that
37:49
would
37:49
be
37:49
very,
37:50
very
37:50
bad.
37:51
Worst
37:52
bathrooms
37:52
worth
37:53
worst
37:53
bathrooms
37:53
in
37:54
airports.
37:54
Real
37:54
quick.
37:54
And
37:55
rankings.
37:55
One
37:55
is
37:56
LaGuardia.
37:56
Two
37:56
is
37:57
Dallas.
37:57
Love
37:57
three.
37:58
Las
37:58
Vegas.
37:59
That's
37:59
my
37:59
top
37:59
three
38:00
worst
38:00
bathroom
38:00
airports.
38:01
I
38:01
think
38:01
this
38:01
might
38:02
have
38:02
to
38:02
be
38:02
a
38:03
breakout
38:03
session
38:03
where
38:04
we
38:04
stand
38:04
alone
38:05
show.
38:05
Because
38:06
it
38:06
is
38:06
different
38:07
for
38:07
the
38:07
women.
38:07
I
38:08
think
38:08
there
38:08
are
38:08
definitely.
38:09
Right.
38:09
There
38:09
are
38:10
definitely
38:11
different
38:11
experiences
38:12
for
38:12
women
38:12
in
38:13
bathrooms.
38:15
I
38:15
would
38:16
say
38:16
Amsterdam.
38:17
Worst
38:18
airport
38:18
or
38:19
sorry,
38:19
worst
38:19
bathrooms
38:20
in
38:20
the
38:20
entire.
38:21
You're
38:21
bringing
38:21
international
38:22
into
38:22
this,
38:23
into
38:23
this
38:23
question
38:23
now.
38:25
Oh,
38:25
my
38:25
God.
38:26
We're
38:26
gonna
38:26
put
38:27
you
38:27
in
38:27
a
38:27
hot,
38:27
steamy
38:28
dungeon
38:28
in
38:28
the
38:29
basement.
38:29
And
38:29
there's
38:29
only
38:29
three
38:30
stalls,
38:30
so
38:30
good
38:31
luck.
38:31
And
38:31
everybody
38:31
just
38:32
got
38:32
off
38:32
an
38:32
eight
38:32
hour
38:32
flight.
38:33
Okay.
38:35
Yes.
38:36
All
38:36
right,
38:36
Chris,
38:37
question
38:37
number
38:38
three.
38:38
Got
38:39
to
38:39
give
38:39
a
38:39
shout
38:39
out
38:39
to
38:40
our
38:40
Omnistar.
38:41
Allison
38:41
Peterson,
38:42
who
38:42
just
38:43
opened
38:43
Carter's
38:45
first
38:45
ever
38:46
7,000
38:46
square
38:47
foot
38:47
flagship
38:47
store
38:48
in
38:48
Atlanta
38:48
last
38:48
week,
38:49
complete
38:49
with
38:49
a
38:49
mother's
38:50
lounge
38:50
for
38:50
nursing
38:50
moms,
38:51
a
38:51
gift
38:51
wrapping
38:51
area,
38:52
a
38:52
gift
38:52
shop,
38:53
and
38:53
a
38:53
toddler
38:54
tested
38:54
playhouse
38:54
for
38:55
independent
38:55
play
38:55
while
38:56
their
38:56
adults
38:57
shop.
38:57
Given
38:58
your
38:58
background
38:58
and
38:58
baby,
38:59
what's
38:59
the
38:59
one
39:00
thing
39:00
that
39:00
you
39:00
would
39:01
ask
39:01
Allison
39:01
to
39:02
test
39:02
in
39:02
this
39:02
new
39:03
flagship
39:03
store?
39:03
Chris?
39:05
Oh,
39:05
man,
39:05
this
39:06
was
39:06
a,
39:06
this
39:06
was
39:06
hard
39:06
because
39:07
I,
39:07
you
39:07
know,
39:07
it
39:07
sounds
39:07
like
39:07
it's
39:08
got
39:08
everything
39:08
that
39:08
you
39:09
would
39:09
generally
39:10
expect.
39:11
You
39:11
know,
39:11
what
39:12
I
39:12
came
39:12
up
39:12
with
39:12
though
39:12
was
39:13
because
39:13
there's
39:14
a
39:14
lot
39:14
of
39:14
products
39:14
that
39:15
people
39:15
probably
39:15
want
39:15
to
39:16
return
39:16
off
39:16
the
39:16
registry,
39:17
particularly
39:17
from
39:17
Carter's.
39:18
I
39:18
like
39:18
the
39:19
idea
39:19
that
39:19
Nikki
39:19
Barrett
39:20
shared
39:20
with
39:20
us
39:20
in
39:20
terms
39:21
of
39:21
like
39:21
a
39:21
mobile
39:22
assisted
39:23
associate
39:24
return
39:24
process
39:25
that
39:25
like
39:25
she,
39:26
I
39:26
think
39:26
it
39:26
was
39:26
at
39:26
North
39:26
Face,
39:27
right?
39:27
And
39:27
that,
39:27
that's
39:27
where
39:28
she's.
39:28
Where
39:28
they
39:28
were
39:29
doing
39:29
that.
39:29
And
39:29
I
39:30
think
39:30
that,
39:30
that,
39:31
that
39:31
could
39:31
be
39:31
a
39:31
good
39:31
idea
39:32
because
39:32
the
39:32
idea
39:32
that
39:32
Nikki
39:33
shared
39:33
with
39:33
us
39:33
was
39:33
like,
39:34
like,
39:34
right.
39:34
People
39:35
get
39:36
their
39:36
return
39:36
taken
39:36
care
39:36
of
39:37
right
39:37
as
39:37
they
39:37
enter
39:37
and
39:37
then
39:38
they're,
39:38
they
39:38
have
39:38
that
39:39
cash
39:39
in
39:39
hand
39:39
and
39:39
they're
39:39
going
39:39
to
39:40
spend
39:40
more
39:40
with
39:40
you
39:40
as
39:41
well.
39:41
So
39:41
that,
39:41
that
39:41
was
39:42
my
39:42
idea.
39:42
That's
39:43
a
39:43
great
39:43
idea.
39:44
Plus,
39:44
like
39:44
being
39:44
able
39:45
to
39:45
as
39:45
a
39:45
new
39:45
parent
39:46
too,
39:46
to
39:46
like
39:47
be
39:47
able
39:47
to
39:47
walk
39:47
up
39:48
to
39:48
a
39:48
mom
39:48
and
39:49
just
39:49
be
39:49
like,
39:49
what
39:49
do
39:49
you
39:49
need
39:50
to
39:50
return?
39:50
Let
39:50
me
39:50
take
39:51
it
39:51
from
39:51
your
39:51
stroller
39:52
here.
39:52
Is
39:52
that
39:53
your,
39:53
you
39:53
know,
39:53
here's
39:53
your
39:54
card
39:54
or
39:54
whatever.
39:55
Or
39:55
like
39:55
you're
39:55
the
39:55
mom's,
39:56
you
39:56
know,
39:57
trying
39:57
to
39:57
nurse
39:57
the
39:58
baby
39:58
or
39:58
whatever,
39:58
like
39:59
watch
39:59
the
39:59
toddler.
39:59
Like
40:00
that
40:00
is,
40:00
that's
40:00
a
40:01
great
40:01
idea.
40:01
I
40:01
love
40:02
it.
40:02
So
40:02
hopefully,
40:03
hopefully
40:03
Allison's
40:04
listening.
40:05
Allison
40:06
is
40:06
listening.
40:07
All
40:07
right,
40:07
all
40:07
right,
40:07
cool.
40:08
Well,
40:09
and
40:09
last
40:09
one.
40:10
A
40:10
new,
40:10
this
40:10
is
40:11
great.
40:11
A
40:11
new
40:11
AI
40:12
startup
40:12
is
40:13
reportedly
40:13
claiming
40:13
it
40:14
can
40:14
authenticate
40:15
sneakers
40:16
by
40:16
their
40:17
smell.
40:18
And
40:18
if
40:18
you
40:18
were
40:19
a
40:19
sneaker
40:19
sommelier,
40:20
what
40:21
notes
40:21
or
40:21
aroma
40:22
would
40:22
one
40:23
find
40:23
in
40:23
your
40:23
pre
40:24
worn
40:24
Nikes?
40:25
Oh,
40:26
well,
40:27
actually
40:28
this.
40:28
I
40:28
had
40:28
to
40:29
smell
40:29
my
40:29
sneakers
40:30
recently.
40:30
Don't
40:31
ask
40:31
why
40:31
this
40:32
happened,
40:32
but
40:32
I
40:32
was
40:32
like,
40:34
I
40:34
smell
40:34
lavender.
40:35
You
40:35
had
40:35
to
40:36
smell
40:36
your
40:36
sneakers?
40:37
Well,
40:37
I
40:37
was
40:37
like,
40:38
lavender?
40:39
Yes,
40:39
I
40:39
smelled
40:40
lavender
40:41
because
40:42
the.
40:43
So
40:43
at
40:43
yoga
40:44
they
40:44
put
40:44
like
40:45
essential
40:45
oils
40:46
and
40:46
I
40:46
was
40:46
like,
40:46
I'm
40:47
smelling.
40:47
I
40:47
have
40:48
a,
40:48
I
40:48
have
40:48
a
40:48
sensitivity
40:49
to
40:49
lavender.
40:50
And
40:50
there
40:51
was
40:51
lavender
40:51
on
40:52
the,
40:52
on
40:53
like
40:53
the
40:53
yoga
40:53
mats
40:54
and
40:54
it
40:55
seeped
40:55
into
40:56
my
40:56
sneakers
40:57
so
40:58
my
40:58
sneakers
40:59
would
40:59
smell
40:59
like
40:59
lavender.
41:01
That's
41:01
what
41:01
they
41:01
would
41:02
smell
41:02
like.
41:02
Wow.
41:03
They
41:03
would
41:03
smell
41:03
like
41:03
lavender.
41:04
I
41:04
had
41:04
no
41:04
idea.
41:05
I
41:05
thought
41:05
I'd
41:05
see.
41:05
I
41:06
thought
41:06
you'd
41:06
be
41:06
like
41:06
more
41:07
oaky
41:07
or
41:07
cassis.
41:08
You
41:08
know,
41:09
going
41:09
with
41:09
the,
41:09
with
41:10
the,
41:10
with
41:10
the
41:11
wine
41:11
stuff
41:11
that
41:11
you
41:11
hear
41:11
all
41:12
the
41:12
time.
41:12
Oh,
41:12
I
41:13
see,
41:13
like
41:13
tennis
41:14
balls
41:14
or
41:14
whatever.
41:15
Like
41:15
tennis
41:15
balls
41:16
and
41:16
fresh
41:16
cut
41:16
grass.
41:17
Yeah,
41:18
right.
41:18
There
41:18
you
41:18
go.
41:18
Yeah.
41:19
Yes.
41:20
Asphalt.
41:21
Asphalt.
41:22
No,
41:23
no,
41:24
I.
41:24
Yeah,
41:24
lavender,
41:25
which
41:25
is
41:26
weird.
41:26
So
41:26
I
41:27
have.
41:27
This
41:27
is
41:27
like
41:28
a
41:28
crazy
41:28
thing,
41:28
but
41:30
I
41:30
used
41:31
to
41:31
use
41:31
a
41:31
lavender
41:32
room
41:33
or,
41:33
like,
41:33
cleaner
41:34
spray
41:34
and
41:35
when
41:35
my
41:35
kid
41:36
was
41:36
sick
41:36
when
41:36
he
41:36
was
41:37
little.
41:37
And
41:37
so
41:37
it
41:38
always
41:38
reminds
41:38
me
41:38
of
41:39
vomit.
41:39
So
41:39
I
41:39
cannot
41:40
smell
41:40
lavender
41:40
because
41:41
I
41:41
equate
41:41
that
41:41
smell
41:42
to
41:42
vomit.
41:43
So
41:43
just
41:43
in
41:43
case
41:44
anybody
41:44
cares
41:44
and
41:44
wants
41:45
to
41:45
get
41:45
deep
41:45
into
41:45
the
41:46
depths
41:46
of
41:46
why
41:46
I
41:46
can't
41:47
sand
41:47
lavender,
41:47
it's
41:48
because
41:48
it.
41:48
It
41:48
covers
41:49
up
41:49
the
41:49
smell
41:49
of
41:49
vomit
41:50
to
41:50
me,
41:50
so.
41:50
Oh,
41:51
that's
41:51
not
41:51
a
41:51
good
41:51
enough.
41:52
So
41:53
you're
41:53
not
41:53
down
41:53
with
41:53
the
41:53
lavender
41:54
latte
41:54
then
41:55
either?
41:55
And
41:55
that's
41:55
what.
41:55
Oh,
41:56
God,
41:56
that's
41:56
like
41:57
drinking
41:57
vomit
41:57
to
41:58
me.
41:58
No,
41:59
can't
41:59
do
41:59
lavender.
42:00
Love.
42:01
Love
42:01
and
42:01
appreciate
42:02
that.
42:02
It's
42:02
so
42:02
good
42:03
for
42:03
so
42:03
many
42:03
people
42:03
and
42:04
comforting.
42:04
It
42:04
makes
42:05
me
42:05
think
42:05
of
42:06
fresh
42:06
barf.
42:07
A
42:07
fresh
42:07
barf.
42:08
As.
42:09
As
42:09
they
42:09
said
42:09
on
42:09
SNL
42:10
last
42:10
week.
42:12
All
42:12
right.
42:12
But,
42:13
you
42:13
know,
42:13
and
42:13
in
42:13
closing,
42:14
and
42:14
one
42:14
thing
42:14
I
42:14
do
42:14
want
42:14
to
42:15
share,
42:15
I
42:15
went
42:15
to
42:15
Starbucks
42:16
this
42:16
week,
42:16
you
42:16
know,
42:17
thinking
42:17
of
42:17
lavender
42:18
lattes.
42:19
20
42:19
minutes.
42:19
It
42:19
took
42:20
me
42:20
20
42:20
minutes
42:20
to
42:21
get
42:21
my
42:21
drink.
42:21
20
42:22
minutes
42:22
from
42:22
the
42:22
time
42:22
I
42:22
ordered
42:23
it
42:23
to,
42:23
when
42:23
it
42:23
was
42:24
in
42:24
hand.
42:24
You
42:24
need
42:24
to
42:25
send
42:25
Brian
42:25
Nichols.
42:26
You
42:26
need
42:27
to
42:27
send
42:27
him
42:27
a
42:28
direct
42:28
message
42:29
about
42:29
that
42:30
experience.
42:30
I
42:30
want
42:30
to
42:30
hear.
42:31
I
42:31
bet
42:31
he'll.
42:31
Bet
42:32
he'll
42:32
get
42:32
back
42:32
to
42:32
you.
42:33
22
42:34
minutes.
42:34
That's
42:34
just
42:35
crazy.
42:35
That's
42:35
just
42:35
too
42:36
long.
42:36
All
42:36
right,
42:36
on
42:37
that
42:37
fun
42:37
note,
42:38
happy
42:38
birthday
42:38
today
42:39
to
42:39
Gerard
42:40
Butler,
42:41
Steve
42:41
Zahn,
42:42
and
42:42
to
42:42
Atreus
42:43
himself
42:44
from
42:44
Never
42:44
Endors
42:45
Neverending
42:46
Story,
42:47
Noah
42:47
Hathaway.
42:48
And
42:48
while
42:48
that
42:49
story
42:49
doesn't
42:49
end,
42:49
Anne,
42:50
The
42:50
Omnitalk
42:50
Retail
42:51
Fast
42:51
5
42:52
is
42:52
coming
42:52
to
42:52
an
42:52
end.
42:53
And
42:53
remember,
42:53
if
42:53
you
42:53
can
42:53
only
42:54
read
42:54
or
42:54
listen
42:54
to
42:54
one
42:54
retail
42:55
blog
42:55
in
42:55
the
42:55
business,
42:56
Make
42:56
It
42:56
Omnitalk,
42:57
the
42:57
only
42:57
retail
42:57
media
42:58
outlet
42:58
run
42:58
by
42:59
two
42:59
former
42:59
executives
43:00
from
43:00
a
43:00
current
43:00
top
43:01
10
43:01
US
43:01
retailer.
43:02
Our
43:02
Fast
43:03
Five
43:03
podcast
43:03
is
43:04
the
43:04
quickest,
43:04
fastest
43:04
rundown
43:05
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43:05
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43:05
the
43:05
week's
43:06
top
43:06
news.
43:06
And
43:07
our
43:07
daily
43:07
newsletter
43:07
tells
43:08
you
43:08
all
43:08
you
43:08
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43:08
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43:09
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43:09
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43:09
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43:10
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43:10
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43:11
special
43:11
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43:12
that
43:12
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43:12
exclusive
43:12
to
43:13
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43:13
and
43:13
that
43:13
Anne
43:14
and
43:14
I
43:14
take
43:14
a
43:14
heck
43:15
of
43:15
a
43:15
lot
43:15
of
43:16
pride
43:16
in
43:16
doing
43:16
just
43:17
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43:17
you.
43:17
Thanks,
43:17
as
43:18
always,
43:18
for
43:18
listening
43:18
in.
43:18
Please
43:19
remember
43:19
to
43:19
like
43:19
and
43:20
leave
43:20
us
43:20
a
43:20
review
43:20
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43:21
you
43:21
happen
43:21
to
43:21
listen
43:21
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43:21
your
43:22
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43:22
or
43:23
on
43:23
YouTube
43:23
you
43:23
can
43:23
find.
43:24
Follow
43:24
us
43:24
today
43:24
by
43:24
simply
43:24
going
43:25
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43:25
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43:27
Com
43:27
omnitalkretail.
43:29
So
43:29
until
43:30
next
43:30
week,
43:30
on
43:30
behalf
43:30
of
43:31
Anne
43:31
and
43:31
myself
43:32
and
43:32
all
43:32
of
43:32
us
43:32
at
43:33
Omnitalk
43:33
Retail,
43:34
as
43:34
always,
43:34
be
43:35
careful
43:35
out
43:35
there.