Latest / Omni Talk Retail / Sephora's Creator Platform Launch | Fast Five Shorts

Transcript

Sephora's Creator Platform Launch | Fast Five Shorts · Omni Talk Retail

• 0:00
  Fora
• 0:00
  has
• 0:00
  debuted
• 0:01
  My
• 0:01
  Sephora
• 0:02
  Storefront,
• 0:02
  an
• 0:02
  affiliate
• 0:03
  platform
• 0:03
  that
• 0:04
  gives
• 0:04
  us
• 0:04
  influencers
• 0:05
  a
• 0:05
  new
• 0:05
  opportunity
• 0:06
  to
• 0:06
  build
• 0:06
  shoppable
• 0:07
  digital
• 0:08
  storefronts
• 0:08
  and
• 0:09
  share
• 0:09
  product
• 0:09
  recommendations
• 0:10
  with
• 0:10
  their
• 0:11
  followers.
• 0:11
  According
• 0:12
  to
• 0:12
  Retail
• 0:12
  Touchpoints,
• 0:13
  the
• 0:13
  platform
• 0:13
  is
• 0:13
  integrated
• 0:14
  into
• 0:14
  sephora.com
• 0:15
  and
• 0:16
  the
• 0:16
  Sephora
• 0:16
  app
• 0:16
  and
• 0:17
  it
• 0:17
  offers
• 0:17
  the
• 0:17
  following
• 0:18
  1.
• 0:19
  Fully
• 0:19
  customizable
• 0:20
  digital
• 0:20
  storefronts
• 0:21
  2.
• 0:22
  Shareable
• 0:22
  shoppable
• 0:23
  links
• 0:24
  optimized
• 0:24
  for
• 0:25
  all
• 0:25
  major
• 0:25
  social
• 0:26
  platforms
• 0:27
  3.
• 0:27
  Access
• 0:27
  to
• 0:27
  Sephora's
• 0:28
  Beauty
• 0:28
  Insider
• 0:29
  loyalty
• 0:29
  program,
• 0:29
  including
• 0:30
  popular
• 0:30
  brands
• 0:31
  and
• 0:31
  the
• 0:31
  latest
• 0:32
  product
• 0:32
  searches.
• 0:33
  4.
• 0:33
  Year
• 0:33
  round
• 0:34
  commission
• 0:34
  opportunities.
• 0:35
  Yes,
• 0:35
  please.
• 0:36
  And
• 0:36
  5
• 0:37
  full
• 0:37
  integration
• 0:37
  with
• 0:38
  Sephora's
• 0:38
  data
• 0:38
  analytics
• 0:39
  and
• 0:39
  performance
• 0:40
  insights.
• 0:41
  And
• 0:41
  I'm
• 0:42
  actually
• 0:42
  going
• 0:42
  to
• 0:42
  go
• 0:42
  to
• 0:42
  you
• 0:43
  first
• 0:43
  on
• 0:43
  this
• 0:43
  one.
• 0:43
  I'm
• 0:44
  curious,
• 0:44
  are
• 0:44
  you
• 0:44
  buying
• 0:45
  into
• 0:45
  the
• 0:45
  hype
• 0:46
  that
• 0:46
  the
• 0:46
  Sephora
• 0:47
  team
• 0:47
  is
• 0:47
  building
• 0:47
  up
• 0:48
  quite
• 0:48
  a
• 0:48
  bit
• 0:48
  on
• 0:48
  social
• 0:49
  media
• 0:49
  over
• 0:49
  the
• 0:49
  past
• 0:50
  week
• 0:50
  around
• 0:50
  the
• 0:50
  launch
• 0:51
  of
• 0:51
  My
• 0:52
  Sephora
• 0:52
  Storefront?
• 0:54
  I'm
• 0:55
  buying
• 0:55
  it
• 0:55
  because
• 0:56
  hook,
• 0:57
  line
• 0:57
  and
• 0:57
  sinker.
• 0:58
  Hook,
• 0:58
  line
• 0:58
  and
• 0:58
  sinker.
• 0:59
  I
• 0:59
  think
• 0:59
  that
• 0:59
  there's
• 1:00
  a
• 1:00
  lot
• 1:01
  of
• 1:01
  benefit
• 1:02
  coming
• 1:02
  to
• 1:02
  all
• 1:02
  parties
• 1:03
  involved
• 1:03
  from
• 1:03
  this.
• 1:04
  Number
• 1:04
  one,
• 1:04
  it's
• 1:04
  great
• 1:05
  for
• 1:05
  Sephora
• 1:05
  because
• 1:06
  it'll
• 1:06
  attract
• 1:06
  more
• 1:06
  influencers
• 1:07
  to
• 1:07
  the
• 1:07
  platform.
• 1:08
  It's
• 1:08
  easier
• 1:08
  to
• 1:09
  use.
• 1:09
  It
• 1:10
  gets
• 1:10
  Sephora
• 1:11
  more
• 1:11
  content
• 1:11
  to
• 1:12
  Mohead
• 1:12
  and
• 1:12
  Joanna's
• 1:13
  earlier
• 1:13
  points
• 1:13
  in
• 1:14
  the
• 1:14
  last
• 1:14
  story
• 1:14
  because
• 1:15
  they'll
• 1:15
  show
• 1:15
  up
• 1:15
  in
• 1:16
  language
• 1:16
  based
• 1:16
  searches
• 1:17
  because
• 1:17
  these
• 1:18
  content
• 1:18
  creators
• 1:19
  are
• 1:19
  the
• 1:19
  ones
• 1:19
  that
• 1:19
  are
• 1:19
  going
• 1:20
  deep
• 1:20
  on
• 1:20
  like
• 1:20
  what,
• 1:21
  what
• 1:21
  should
• 1:21
  I
• 1:21
  wear
• 1:22
  for
• 1:22
  my
• 1:22
  fall
• 1:22
  family
• 1:23
  photos?
• 1:23
  What
• 1:23
  makeup
• 1:24
  look
• 1:24
  should
• 1:24
  I
• 1:24
  wear?
• 1:25
  Like
• 1:25
  they're
• 1:25
  doing
• 1:25
  content
• 1:26
  that
• 1:26
  specifically
• 1:27
  serves
• 1:27
  that
• 1:28
  context.
• 1:29
  So
• 1:29
  I
• 1:29
  think
• 1:29
  that's
• 1:29
  great
• 1:30
  for
• 1:30
  Sephora
• 1:30
  because
• 1:31
  now
• 1:31
  people
• 1:31
  are
• 1:31
  going
• 1:31
  to
• 1:32
  be
• 1:32
  landing
• 1:32
  directly
• 1:33
  on
• 1:33
  these
• 1:33
  Sephora
• 1:34
  pages.
• 1:35
  They're
• 1:35
  still
• 1:35
  being
• 1:36
  able
• 1:36
  to
• 1:36
  link
• 1:36
  all
• 1:37
  of
• 1:37
  their
• 1:37
  rewards
• 1:37
  programs
• 1:38
  which
• 1:38
  are
• 1:38
  huge
• 1:39
  for
• 1:39
  Sephora
• 1:40
  shoppers.
• 1:40
  And
• 1:41
  best
• 1:41
  of
• 1:41
  all,
• 1:42
  they're
• 1:42
  only
• 1:42
  paying
• 1:43
  for
• 1:43
  that
• 1:43
  content
• 1:44
  when
• 1:44
  something
• 1:45
  sells.
• 1:45
  So
• 1:45
  if
• 1:46
  Sephora
• 1:46
  isn't
• 1:46
  making
• 1:47
  a
• 1:47
  huge
• 1:47
  upfront
• 1:47
  investment
• 1:48
  here
• 1:48
  in,
• 1:49
  in,
• 1:49
  you
• 1:49
  know,
• 1:50
  all
• 1:50
  the
• 1:50
  content
• 1:50
  to
• 1:51
  show
• 1:51
  up
• 1:51
  on
• 1:51
  those
• 1:52
  language
• 1:52
  based
• 1:52
  searches
• 1:53
  and
• 1:53
  then
• 1:53
  finally,
• 1:53
  you
• 1:54
  know,
• 1:54
  for
• 1:54
  the
• 1:54
  influencers,
• 1:55
  it
• 1:55
  cuts
• 1:56
  out
• 1:56
  these
• 1:56
  LTK
• 1:57
  or
• 1:57
  shop
• 1:57
  my
• 1:58
  searches.
• 1:58
  It's
• 1:59
  really
• 1:59
  clunky
• 1:59
  still
• 2:00
  for
• 2:00
  followers
• 2:01
  to
• 2:01
  get,
• 2:01
  you
• 2:02
  know,
• 2:02
  to
• 2:02
  this
• 2:02
  person's
• 2:03
  page,
• 2:03
  log
• 2:04
  in,
• 2:04
  then
• 2:04
  get
• 2:05
  directed
• 2:05
  to
• 2:05
  Sephora
• 2:06
  to
• 2:06
  buy
• 2:06
  the
• 2:06
  product
• 2:07
  that
• 2:07
  they're
• 2:07
  looking
• 2:07
  for.
• 2:08
  It's
• 2:08
  completely
• 2:09
  frictionless
• 2:09
  and
• 2:10
  I
• 2:10
  think
• 2:10
  the,
• 2:10
  the
• 2:11
  more
• 2:11
  that
• 2:11
  people
• 2:11
  buy,
• 2:12
  the
• 2:12
  better
• 2:12
  for
• 2:13
  the
• 2:13
  influencers,
• 2:13
  the
• 2:13
  better
• 2:14
  for
• 2:14
  Sephora.
• 2:15
  Okay,
• 2:16
  so
• 2:16
  you're
• 2:16
  all
• 2:16
  in.
• 2:16
  You're
• 2:17
  all
• 2:17
  in.
• 2:17
  Yeah.
• 2:17
  Jumping
• 2:18
  into
• 2:18
  the
• 2:18
  deep
• 2:18
  end
• 2:18
  of
• 2:18
  the
• 2:18
  pool.
• 2:20
  What
• 2:20
  do
• 2:20
  you
• 2:20
  think?
• 2:21
  You
• 2:21
  know,
• 2:22
  just
• 2:22
  listening
• 2:22
  to
• 2:23
  this
• 2:23
  conversation
• 2:23
  and
• 2:24
  the
• 2:24
  Things
• 2:24
  which
• 2:25
  we
• 2:25
  talked
• 2:25
  about,
• 2:26
  I,
• 2:26
  I
• 2:26
  envision
• 2:27
  maybe
• 2:27
  two
• 2:28
  or
• 2:28
  three
• 2:28
  years
• 2:28
  down
• 2:28
  the
• 2:29
  line
• 2:29
  we
• 2:29
  are
• 2:29
  doing
• 2:29
  this
• 2:29
  show
• 2:30
  and
• 2:30
  if
• 2:31
  you
• 2:31
  want
• 2:31
  to
• 2:31
  buy
• 2:31
  something,
• 2:32
  we
• 2:32
  just
• 2:32
  close
• 2:32
  our
• 2:33
  eyes
• 2:33
  and
• 2:33
  think
• 2:33
  about
• 2:33
  it.
• 2:34
  I'm
• 2:34
  kidding.
• 2:34
  But
• 2:34
  that's
• 2:34
  the
• 2:35
  future,
• 2:35
  right?
• 2:35
  That's
• 2:36
  the
• 2:36
  future
• 2:36
  of,
• 2:37
  you
• 2:37
  know,
• 2:38
  frictionless
• 2:38
  integration
• 2:39
  between
• 2:40
  machines
• 2:41
  and,
• 2:41
  you
• 2:42
  know,
• 2:42
  our
• 2:43
  day
• 2:43
  to
• 2:43
  day
• 2:43
  lives.
• 2:43
  But
• 2:44
  if
• 2:45
  you
• 2:45
  kind
• 2:45
  of
• 2:45
  think
• 2:45
  about
• 2:45
  this,
• 2:46
  listen,
• 2:46
  right,
• 2:47
  Beauty
• 2:47
  is
• 2:47
  one
• 2:47
  sector
• 2:48
  which
• 2:48
  has
• 2:48
  been
• 2:49
  probably
• 2:49
  one
• 2:50
  of
• 2:50
  the
• 2:50
  biggest
• 2:50
  benefactors
• 2:51
  of
• 2:52
  social.
• 2:54
  Almost
• 2:54
  70,
• 2:55
  75%
• 2:55
  of
• 2:56
  beauty
• 2:56
  purchases
• 2:56
  are
• 2:57
  influenced
• 2:57
  by
• 2:57
  some
• 2:58
  kind
• 2:58
  of
• 2:58
  social
• 2:58
  media
• 2:58
  or
• 2:59
  influencer
• 2:59
  marketing.
• 3:00
  We
• 3:00
  all
• 3:00
  know
• 3:00
  that,
• 3:02
  you
• 3:02
  know,
• 3:02
  anywhere
• 3:02
  between
• 3:03
  75
• 3:03
  to
• 3:04
  80%
• 3:04
  of
• 3:04
  that
• 3:05
  discovery
• 3:05
  as
• 3:06
  it
• 3:06
  relates
• 3:06
  to
• 3:07
  new
• 3:07
  brands
• 3:07
  and
• 3:08
  new
• 3:08
  products
• 3:09
  is
• 3:09
  influenced
• 3:10
  by
• 3:10
  social.
• 3:10
  So
• 3:11
  those
• 3:11
  are
• 3:11
  some
• 3:12
  very,
• 3:12
  very
• 3:13
  big
• 3:13
  numbers.
• 3:14
  I
• 3:14
  think
• 3:15
  what
• 3:15
  Sephora
• 3:15
  has
• 3:16
  built
• 3:16
  here,
• 3:16
  to
• 3:17
  Ann's
• 3:17
  point,
• 3:18
  is
• 3:19
  a
• 3:20
  very
• 3:21
  lucrative
• 3:21
  and
• 3:22
  frictionless
• 3:22
  platform.
• 3:23
  The
• 3:23
  question
• 3:23
  in
• 3:24
  my
• 3:24
  mind
• 3:24
  is
• 3:25
  what
• 3:26
  creators
• 3:27
  and
• 3:27
  expert
• 3:28
  voices
• 3:28
  are
• 3:28
  already
• 3:29
  part
• 3:29
  of
• 3:29
  this
• 3:29
  ecosystem
• 3:30
  now
• 3:31
  and
• 3:32
  how
• 3:32
  many
• 3:32
  are
• 3:32
  they
• 3:33
  able
• 3:33
  to
• 3:33
  successfully
• 3:34
  get
• 3:35
  onto
• 3:35
  the
• 3:35
  system?
• 3:36
  And
• 3:37
  if,
• 3:37
  if
• 3:38
  that
• 3:38
  is,
• 3:38
  if
• 3:39
  that,
• 3:39
  let's
• 3:39
  just
• 3:40
  say
• 3:40
  if
• 3:40
  that
• 3:40
  is
• 3:40
  true,
• 3:41
  this
• 3:41
  is
• 3:41
  going
• 3:41
  to
• 3:41
  be
• 3:41
  a
• 3:42
  huge,
• 3:42
  huge
• 3:43
  traffic
• 3:43
  driver.
• 3:43
  It's
• 3:44
  going
• 3:44
  to
• 3:44
  be
• 3:44
  a
• 3:44
  game
• 3:45
  changer
• 3:45
  for
• 3:45
  Sephora.
• 3:47
  So
• 3:47
  yeah,
• 3:47
  I
• 3:48
  mean
• 3:48
  it
• 3:48
  all
• 3:48
  kind
• 3:48
  of
• 3:49
  depends
• 3:49
  into,
• 3:50
  you
• 3:50
  know,
• 3:50
  adoption
• 3:51
  and
• 3:52
  the
• 3:52
  quality
• 3:54
  of
• 3:54
  people
• 3:54
  who,
• 3:55
  who
• 3:55
  we
• 3:55
  can,
• 3:55
  who
• 3:56
  they
• 3:56
  can
• 3:56
  sign
• 3:56
  up
• 3:57
  for,
• 3:57
  for
• 3:57
  this
• 3:58
  platform.
• 3:59
  Okay,
• 4:00
  Joanne,
• 4:00
  are,
• 4:00
  what
• 4:01
  do
• 4:01
  you
• 4:01
  think?
• 4:01
  Joanne,
• 4:02
  are
• 4:02
  you,
• 4:02
  are
• 4:02
  you
• 4:02
  in
• 4:02
  alignment
• 4:03
  with
• 4:03
  these
• 4:03
  two
• 4:03
  or
• 4:04
  do
• 4:04
  you,
• 4:04
  do
• 4:04
  you
• 4:04
  want
• 4:04
  to
• 4:04
  take
• 4:05
  a
• 4:05
  different
• 4:05
  spin
• 4:05
  here?
• 4:06
  I,
• 4:07
  I'm
• 4:07
  sad
• 4:08
  and
• 4:08
  boring
• 4:08
  and
• 4:09
  I
• 4:09
  think
• 4:09
  that
• 4:09
  I,
• 4:10
  I
• 4:10
  am
• 4:10
  in
• 4:10
  alignment
• 4:11
  that
• 4:11
  I,
• 4:11
  I
• 4:11
  like
• 4:12
  the
• 4:12
  idea
• 4:12
  of
• 4:13
  this
• 4:14
  and
• 4:15
  I
• 4:15
  think
• 4:15
  that
• 4:16
  Sephora
• 4:17
  had
• 4:18
  a
• 4:18
  great,
• 4:19
  a
• 4:19
  great
• 4:19
  idea
• 4:20
  in
• 4:20
  how
• 4:21
  to,
• 4:21
  how
• 4:21
  to
• 4:21
  connect
• 4:22
  these
• 4:22
  influencers.
• 4:23
  Knowing
• 4:23
  the
• 4:24
  stats
• 4:24
  that
• 4:24
  Mohit
• 4:25
  shared,
• 4:25
  knowing
• 4:26
  that
• 4:26
  just
• 4:26
  in
• 4:27
  general,
• 4:27
  60%
• 4:28
  of
• 4:28
  consumers
• 4:28
  are
• 4:28
  doing
• 4:29
  all
• 4:29
  of
• 4:29
  their
• 4:29
  beauty
• 4:30
  research
• 4:30
  online
• 4:30
  as
• 4:31
  well.
• 4:32
  So
• 4:32
  we
• 4:32
  can
• 4:32
  see
• 4:34
  all
• 4:34
  of,
• 4:34
  all
• 4:35
  of
• 4:35
  the,
• 4:35
  the
• 4:35
  benefit
• 4:36
  of
• 4:36
  that
• 4:36
  traffic.
• 4:37
  I
• 4:37
  think
• 4:37
  the,
• 4:38
  the
• 4:38
  question
• 4:38
  I
• 4:38
  had
• 4:39
  was
• 4:39
  how
• 4:39
  it's
• 4:39
  going
• 4:40
  to
• 4:40
  connect
• 4:40
  from
• 4:40
  social
• 4:41
  to
• 4:42
  the,
• 4:42
  the
• 4:42
  Sephora
• 4:43
  store
• 4:43
  itself.
• 4:45
  Because
• 4:45
  all
• 4:45
  those
• 4:46
  people
• 4:46
  are,
• 4:46
  you
• 4:46
  know,
• 4:47
  the
• 4:47
  70%
• 4:47
  and
• 4:48
  the
• 4:48
  75s
• 4:49
  that
• 4:49
  Mohit
• 4:50
  were
• 4:50
  mentioning
• 4:50
  are
• 4:50
  on
• 4:50
  social
• 4:52
  and
• 4:52
  so
• 4:52
  how
• 4:52
  we're
• 4:53
  going
• 4:53
  to
• 4:53
  get
• 4:53
  them
• 4:53
  over
• 4:54
  to
• 4:54
  the,
• 4:54
  my
• 4:54
  Sephora,
• 4:55
  I
• 4:55
  think
• 4:55
  is,
• 4:55
  is
• 4:56
  a
• 4:56
  big
• 4:57
  question
• 4:57
  mark.
• 4:58
  But
• 4:58
  if
• 4:58
  we
• 4:58
  do
• 4:58
  that
• 4:59
  successfully,
• 4:59
  you
• 5:00
  know,
• 5:00
  the
• 5:00
  digital
• 5:00
  shelf
• 5:01
  is
• 5:01
  there,
• 5:01
  I
• 5:01
  can
• 5:02
  shop
• 5:02
  it.
• 5:02
  And
• 5:02
  I
• 5:02
  think
• 5:02
  Ann,
• 5:03
  you
• 5:03
  were
• 5:03
  spot
• 5:03
  on.
• 5:04
  This
• 5:04
  is
• 5:04
  perfect
• 5:05
  and
• 5:06
  perfectly
• 5:06
  ripe
• 5:07
  for
• 5:07
  very
• 5:07
  specific
• 5:08
  niche
• 5:09
  searches
• 5:10
  like
• 5:10
  the
• 5:10
  example
• 5:10
  that
• 5:11
  you
• 5:11
  gave
• 5:12
  where
• 5:12
  I
• 5:13
  would
• 5:13
  much
• 5:13
  rather
• 5:14
  go
• 5:14
  through
• 5:15
  a
• 5:15
  curated
• 5:15
  lens
• 5:16
  than
• 5:16
  try
• 5:17
  and
• 5:17
  go
• 5:17
  it
• 5:17
  alone
• 5:18
  in
• 5:18
  compiling
• 5:19
  all
• 5:19
  the
• 5:19
  things
• 5:19
  that
• 5:20
  I
• 5:20
  need
• 5:20
  to
• 5:20
  meet
• 5:20
  that
• 5:21
  particular
• 5:21
  solution.
• 5:23
  Yeah,
• 5:23
  it's
• 5:23
  a
• 5:23
  great
• 5:24
  point.
• 5:24
  It
• 5:25
  does
• 5:25
  feel
• 5:25
  like
• 5:25
  a
• 5:25
  preemptive
• 5:26
  generative
• 5:26
  engine
• 5:27
  optimization
• 5:27
  move
• 5:28
  like
• 5:28
  we
• 5:28
  were
• 5:28
  talking
• 5:28
  about
• 5:29
  earlier,
• 5:29
  which
• 5:29
  is
• 5:30
  why,
• 5:30
  why
• 5:30
  intentionally
• 5:31
  put
• 5:31
  these
• 5:31
  headlines
• 5:32
  right
• 5:32
  next
• 5:32
  to
• 5:32
  each
• 5:32
  other?
• 5:33
  I'm
• 5:33
  a
• 5:33
  little
• 5:33
  bit
• 5:33
  in
• 5:34
  your.
• 5:34
  Oh,
• 5:34
  go
• 5:34
  ahead,
• 5:35
  Sephora.
• 5:36
  I
• 5:36
  mean,
• 5:36
  Sephora
• 5:37
  clearly
• 5:37
  wins
• 5:37
  here,
• 5:38
  though,
• 5:38
  on
• 5:38
  the
• 5:38
  analytics
• 5:39
  piece
• 5:40
  that
• 5:41
  you
• 5:41
  mentioned
• 5:41
  earlier.
• 5:42
  And
• 5:42
  just
• 5:42
  the
• 5:43
  enhanced
• 5:43
  level
• 5:43
  of
• 5:44
  customer
• 5:44
  data
• 5:44
  that
• 5:44
  they're
• 5:45
  going
• 5:45
  to
• 5:45
  be
• 5:45
  getting
• 5:45
  from
• 5:45
  this
• 5:46
  and
• 5:46
  it'll
• 5:47
  also
• 5:47
  likely
• 5:47
  expand
• 5:48
  the
• 5:48
  Beauty
• 5:48
  Insider
• 5:49
  program
• 5:50
  as
• 5:51
  well,
• 5:51
  so
• 5:51
  that
• 5:52
  can
• 5:52
  continue
• 5:52
  to
• 5:53
  help
• 5:53
  them
• 5:53
  refine
• 5:54
  more
• 5:55
  customized
• 5:55
  assortments
• 5:56
  for,
• 5:56
  for
• 5:56
  their
• 5:57
  customers
• 5:57
  going
• 5:57
  forward
• 5:58
  based
• 5:58
  on
• 5:58
  the
• 5:58
  data
• 5:58
  that
• 5:59
  ought
• 5:59
  to
• 5:59
  come
• 5:59
  from
• 6:00
  this.
• 6:00
  Yeah,
• 6:01
  and
• 6:01
  my
• 6:01
  hunch
• 6:01
  too
• 6:02
  is
• 6:02
  if,
• 6:02
  if
• 6:02
  this
• 6:02
  is
• 6:02
  going
• 6:03
  to
• 6:03
  work
• 6:03
  and
• 6:03
  they're
• 6:03
  going
• 6:03
  to
• 6:03
  do
• 6:03
  it
• 6:04
  successfully,
• 6:04
  they're
• 6:04
  going
• 6:04
  to
• 6:05
  make
• 6:05
  the
• 6:05
  click
• 6:05
  to
• 6:06
  buy
• 6:06
  from
• 6:06
  social
• 6:07
  into
• 6:07
  this
• 6:07
  platform
• 6:08
  very
• 6:08
  easy.
• 6:09
  Because
• 6:09
  that
• 6:09
  is
• 6:09
  the
• 6:09
  key
• 6:10
  thing
• 6:10
  if
• 6:10
  you're
• 6:10
  an
• 6:10
  influencer.
• 6:11
  If
• 6:11
  you're
• 6:11
  an
• 6:11
  influencer,
• 6:12
  that's
• 6:12
  what
• 6:12
  you
• 6:12
  care
• 6:12
  about
• 6:13
  the
• 6:13
  most.
• 6:13
  And
• 6:14
  so
• 6:14
  if
• 6:14
  that's
• 6:14
  where
• 6:14
  you're
• 6:14
  investing,
• 6:15
  that's
• 6:15
  why
• 6:15
  this
• 6:16
  is
• 6:16
  a
• 6:16
  good
• 6:16
  move.
• 6:16
  But
• 6:17
  I'm
• 6:17
  a
• 6:17
  little
• 6:17
  bit
• 6:17
  with
• 6:17
  you
• 6:17
  too.
• 6:18
  Like,
• 6:18
  I,
• 6:18
  I,
• 6:19
  I
• 6:19
  think
• 6:19
  this
• 6:19
  is
• 6:20
  smart.
• 6:20
  I
• 6:20
  think
• 6:20
  it's
• 6:21
  the
• 6:21
  right
• 6:21
  move
• 6:21
  for
• 6:21
  geo,
• 6:22
  for
• 6:23
  making
• 6:24
  influencers
• 6:24
  sell,
• 6:25
  be
• 6:25
  able
• 6:25
  to
• 6:25
  sell
• 6:25
  their
• 6:26
  products
• 6:26
  more
• 6:26
  quickly
• 6:26
  and
• 6:27
  easy
• 6:27
  by
• 6:27
  way
• 6:27
  of
• 6:28
  Sephora
• 6:28
  and
• 6:28
  their
• 6:28
  connections
• 6:29
  with
• 6:29
  Sephora.
• 6:30
  But
• 6:30
  I
• 6:30
  don't,
• 6:30
  I
• 6:30
  don't
• 6:31
  think
• 6:31
  it's
• 6:31
  like
• 6:31
  transformational.
• 6:32
  I
• 6:32
  think
• 6:32
  this
• 6:33
  is
• 6:33
  just
• 6:33
  like
• 6:33
  an
• 6:33
  evolution
• 6:34
  of
• 6:34
  what
• 6:34
  we've
• 6:35
  seen
• 6:35
  before.
• 6:35
  We've
• 6:35
  seen
• 6:36
  other
• 6:36
  companies
• 6:36
  do
• 6:36
  this.
• 6:36
  We
• 6:37
  talked
• 6:37
  about
• 6:37
  on
• 6:37
  our
• 6:37
  show.
• 6:37
  I
• 6:37
  think
• 6:38
  DSG
• 6:38
  was
• 6:38
  one
• 6:38
  and
• 6:39
  if
• 6:39
  I'm
• 6:39
  not
• 6:39
  mistaken,
• 6:39
  it's,
• 6:40
  you
• 6:40
  know,
• 6:40
  trying
• 6:41
  to
• 6:41
  take
• 6:41
  a
• 6:41
  very
• 6:41
  similar
• 6:42
  approach.
• 6:42
  So
• 6:42
  I,
• 6:42
  yeah,
• 6:43
  I
• 6:43
  just
• 6:43
  think
• 6:43
  it's
• 6:43
  good
• 6:44
  retailing
• 6:44
  at
• 6:44
  the
• 6:44
  end
• 6:44
  of
• 6:44
  the
• 6:44
  day.
• 6:45
  I
• 6:45
  don't
• 6:45
  think
• 6:45
  it's,
• 6:45
  it's
• 6:45
  not
• 6:45
  like
• 6:46
  this
• 6:46
  transformational,
• 6:47
  like,
• 6:47
  oh,
• 6:47
  this
• 6:47
  is
• 6:47
  going
• 6:47
  to
• 6:47
  blow
• 6:48
  the
• 6:48
  doors
• 6:48
  off
• 6:48
  everything.
• 6:49
  But,
• 6:49
  but
• 6:49
  it
• 6:50
  is
• 6:50
  a
• 6:50
  good
• 6:50
  way
• 6:50
  to
• 6:51
  keep
• 6:51
  your
• 6:51
  influencer
• 6:52
  base
• 6:52
  happy
• 6:52
  and
• 6:52
  to
• 6:53
  prepare
• 6:53
  for
• 6:53
  the
• 6:53
  future.
• 6:54
  Yeah,
• 6:54
  probably
• 6:55
  transformational
• 6:55
  more
• 6:56
  from
• 6:56
  an
• 6:56
  internal
• 6:56
  perspective,
• 6:57
  like
• 6:57
  how
• 6:57
  they're
• 6:58
  doing
• 6:58
  these
• 6:58
  programs
• 6:59
  and
• 6:59
  how
• 6:59
  they've
• 6:59
  done
• 7:00
  these
• 7:00
  programs
• 7:00
  for
• 7:00
  years
• 7:01
  because
• 7:01
  it
• 7:01
  did
• 7:01
  not
• 7:02
  operate
• 7:02
  this
• 7:03
  way
• 7:03
  for
• 7:03
  them.
• 7:03
  It's
• 7:04
  really
• 7:04
  taking
• 7:04
  it
• 7:05
  through
• 7:05
  the
• 7:05
  lens
• 7:05
  of,
• 7:06
  you
• 7:06
  know,
• 7:06
  how
• 7:06
  do
• 7:06
  we,
• 7:07
  how
• 7:07
  do
• 7:08
  we
• 7:08
  serve
• 7:08
  all
• 7:09
  of
• 7:09
  these
• 7:09
  points
• 7:09
  and
• 7:10
  get
• 7:10
  the
• 7:10
  benefits
• 7:11
  that
• 7:11
  Joanna
• 7:12
  just
• 7:12
  talked
• 7:12
  about,
• 7:12
  the
• 7:13
  mohead
• 7:13
  that
• 7:13
  you
• 7:13
  talked
• 7:14
  about,
• 7:14
  I
• 7:14
  mean,
• 7:14
  I
• 7:14
  think
• 7:14
  that's
• 7:15
  the
• 7:15
  real
• 7:15
  change
• 7:16
  for
• 7:16
  them
• 7:16
  is
• 7:16
  internally
• 7:17
  how
• 7:17
  they're
• 7:17
  handling
• 7:18
  these
• 7:18
  versus
• 7:18
  just
• 7:19
  part
• 7:19
  of
• 7:19
  partnering
• 7:19
  with
• 7:19
  an
• 7:20
  influencer,
• 7:20
  paying
• 7:20
  them
• 7:21
  some
• 7:21
  money
• 7:21
  and
• 7:21
  crossing
• 7:22
  fingers
• 7:22
  and
• 7:22
  hoping
• 7:23
  that
• 7:23
  that
• 7:23
  results
• 7:23
  in
• 7:24
  conversion.
• 7:24
  So,
• 7:25
  yeah,
• 7:25
  but
• 7:26
  we
• 7:26
  have
• 7:26
  heard
• 7:26
  from.
• 7:26
  We
• 7:27
  have
• 7:27
  real
• 7:27
  quick.
• 7:27
  Yeah,
• 7:27
  we
• 7:28
  have
• 7:28
  heard
• 7:28
  from
• 7:28
  a
• 7:28
  lot
• 7:28
  of
• 7:28
  people
• 7:28
  we've
• 7:29
  talked
• 7:29
  to
• 7:29
  like
• 7:29
  that
• 7:29
  the
• 7:30
  differences
• 7:30
  in
• 7:30
  influencers
• 7:31
  deciding
• 7:31
  which
• 7:32
  retailers
• 7:32
  they
• 7:32
  want
• 7:33
  to
• 7:33
  align
• 7:33
  with
• 7:33
  comes
• 7:33
  down
• 7:34
  to
• 7:34
  who
• 7:34
  makes
• 7:34
  it
• 7:34
  easiest
• 7:35
  to
• 7:35
  transact.
• 7:36
  Yes.
• 7:36
  A
• 7:37
  hundred
• 7:37
  percent.
• 7:37
  That
• 7:37
  is
• 7:37
  a
• 7:38
  real
• 7:38
  battlefield
• 7:38
  here.
• 7:39
  Yep.
• 7:39
  And
• 7:40
  really
• 7:40
  allows
• 7:40
  them,
• 7:40
  in
• 7:41
  this
• 7:41
  case,
• 7:41
  to
• 7:41
  put
• 7:41
  their
• 7:42
  own
• 7:42
  personal
• 7:42
  spin
• 7:43
  on
• 7:43
  it.
• 7:43
  Not
• 7:43
  just
• 7:43
  a
• 7:44
  bunch
• 7:44
  of
• 7:44
  products
• 7:44
  listed
• 7:45
  on
• 7:45
  white
• 7:45
  like,
• 7:46
  you
• 7:46
  know,
• 7:46
  a
• 7:46
  product
• 7:46
  listing
• 7:47
  page.
• 7:47
  It's
• 7:48
  it's
• 7:48
  really
• 7:48
  personalized
• 7:49
  and
• 7:49
  curated
• 7:49
  to
• 7:50
  this
• 7:50
  person
• 7:51
  and
• 7:51
  their
• 7:51
  following.